Afleveringen

  • Many construction companies would kill for more development projects with less cash down.

    In this episode of The Builders Ladder, Ammon Acarapi from Loan Market Development Finance explains how to do just that.

    He shares how non-bank funding is helping builders and developers take on more projects with less money. Ammon’s approach offers construction companies and developers a big boost, including:

    Up to 80% LVR on pre-sold properties. Flexible financing based on the final property value. An equity-based lending method that skips income checks.

    These options can lower the barriers for construction companies to expand. Could this mean traditional bank loans are no longer needed for building businesses?

    We'll let you be the judge of that after this episode.

    Tune in to discover:

    ✔The legal and ethical “funding hack” that lets you start projects with just 20% of the usual cash

    ✔How one developer funded seven times more projects (without using a bank)

    ✔Why top developers are ditching banks to speed up approvals

    ✔How to fund turnkey projects without massive cash deposits

    ✔Why cash flow might not matter in your next project — if you use this tool

    ✔Plus More!

    Whether you’re just starting or looking to scale — this episode offers tools and tips to level up your building business.

    Key Points:

    00:00 Intro

    04:45 Lending & equity.

    15:11 High-yield investments

    22:39 Non-bank lending benefits

    29:08 Get this before development funding

    32:11 Keys to success

    -

    Our construction business coaching has helped 2,500+ building companies succeed.

    Subscribe to The Builder's Ladder Podcast for weekly, actionable insights — tailored to help you grow a profitable construction business.

    Podcast Exclusive! Get 151 'Tips & Tricks' that could add $250k to your bottom line: https://info.theprofessionalbuilder.com/151ways

    🚀 Head to https://tpb.tools/pod-call to book your FREE strategy session.

    📈 Resources for your construction business:- https://tpb.tools/resources

    Join Our Community

    👥 FB Group - www.facebook.com/professionalbuilder

    📸 Instagram - www.instagram.com/theprofessionalbuilder

    🖥️ Website - https://www.theprofessionalbuilder.com

    https://www.facebook.com/groups/TPBmember: https://www.facebook.com/TheProfessionalBuilder

    See omnystudio.com/listener for privacy information.

  • The construction industry isn’t female-friendly, right? Wrong!

    Sara Johnson, CEO of ITM, joins us to share her path from marketing expert to business leader in the construction industry.

    In this talk, Sara tells us why old ideas about construction are wrong. Instead, she explains how the industry welcomes women more than most people think.

    Listen as Sara also shares how being curious helps leaders succeed — and why it matters most for business owners. Y

    ou’ll also hear why ITM's team-based business model works so well.

    (Hint: It's based on building trust between local business owners.)

    Sara offers clear steps to building a strong and lasting construction business. These lessons about leading and staying strong will help any building business owner succeed.

    Tune in to discover:

    ✔One important leadership trait that makes or breaks a building business CEO

    ✔Why curiosity is your secret weapon as a construction business owner

    ✔The marketing mindset that turns marketers into CEOs

    ✔The surprising truth about how women are treated in the construction industry

    ✔Experienceing tough times? See how to lead a team through challenging market cycles

    ✔Why failing can be better for you than succeeding

    We've spent 20 years helping building companies succeed. We’re pumped to see women taking on every kind of job in construction.

    Key Points:

    04:40 – Insights from a global team

    09:50 – From marketer to CEO (success traits)

    16:50 – ITM’s community-focused business advantage

    22:50 – Overcoming stereotypes as a woman in construction

    30:20 – ITM's approach to education and mental health support

    34:00 – Traits sought in ITM store owners

    -

    Our construction business coaching has helped 2,500+ building companies succeed.

    Subscribe to The Builder's Ladder Podcast for weekly, actionable insights — tailored to help you grow a profitable construction business.

    FREE 10-step framework to close more construction deals: https://info.theprofessionalbuilder.com/10step-sales-process-5

    🚀 Head to https://tpb.tools/call to book your FREE strategy session.

    📈 Resources For Builders - https://tpb.tools/resources

    Join Our Community

    👥 FB Group - facebook.com/professionalbuilder

    📸 Instagram - instagram.com/theprofessionalbuilder

    🖥️ Website - https://www.theprofessionalbuilder.com

    https://www.facebook.com/groups/TPBmember: https://www.facebook.com/TheProfessionalBuilder

    See omnystudio.com/listener for privacy information.

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  • When clients are upset, how do you respond? Every building company experiences complaints. Approached the right way, upset clients can be turned into raving fans who refer more projects to you. Which means complaints can fuel your construction business growth.

    In this episode you’ll discover:

    ✔ Why angry clients can lead to construction business growth.

    ✔ Critical skills that de-escalate situations to win clients over so you can grow your building company

    ✔ The expectation vs. experience formula: small actions that boost client satisfaction in your building company

    ✔ When to never reply to angry clients (almost every construction company owner makes this mistake)

    ✔ PLUS: Empathy “secrets” that get you the outcome you want more often

    We’ve spent 19 years helping thousands of construction businesses grow. There isn’t a scenario we haven’t seen. So, if you’ve ever struggled with client complaints — be sure to tune in to this episode and take advantage of our tips.

    Highlights

    01:10 - Turn angry clients into fans

    03:05 - Reduce client complaints

    04:30 - Tips for client conflict resolution

    08:20 - Building deeper trust

    10:30 - Leveraging team

    Our construction business coaching has helped 2,500+ building companies succeed. Subscribe to The Builder's Ladder Podcast for weekly, actionable insights — tailored to help you grow a profitable construction business.

    Get your free 10-step sales framework to close more deals:

    https://info.theprofessionalbuilder.com/10step-sales-process

    Get your business health audit + free resources (including website audit) here:

    https://www.theprofessionalbuilder.com

    https://www.facebook.com/groups/TPBmember: https://www.facebook.com/TheProfessionalBuilder

    See omnystudio.com/listener for privacy information.

  • Struggling to grow your building company without stretching your budget? In this episode, Owen and Vinnie break down a proven hiring roadmap designed to keep your construction business profitable. Discover the 3 levels of hires you need as your company scales, what to pay them to keep your business financially healthy, and how to avoid common hiring mistakes. Plus, get access to free, ready-to-use job descriptions to streamline your hiring process.

    Highlights:

    0:00 - Introduction
    Why hiring right matters for sustainable growth and profitability. 1:39 - Key principles for hiring at each growth stage
    How to strategically bring on the right people at the right time. 4:39 - Understanding the 3 hiring levels
    Know the difference between entry-level hires, skilled specialists, and leadership roles to avoid over- or under-staffing. 10:07 - Level 1: Foundational hires
    Who to bring on first to support basic operations and free up your time. 10:54 - Level 2: Filling skill gaps
    Essential hires for low-fun, high-skill tasks that you don’t have time for, but are crucial for scaling. 16:29 - Level 3: Building a marketing team that delivers
    Why marketing-focused hires are essential for consistent lead flow and business growth. 18:38 - Pay strategies that keep your hires productive and motivated
    Competitive pay without overspending. Learn what top-performing builders pay their team members at each level. 20:32 - Avoid percentage-based compensation pitfalls
    Why paying a percentage of P&L can backfire, and what to consider instead. 21:27 - Think packages, not just payslips
    Discover how offering the right benefits can attract quality hires and reduce turnover. 25:03 - Free job descriptions for every role
    Access downloadable job descriptions to kickstart your hiring process.



    Subscribe to The Builder's Ladder Podcast for weekly, actionable insights tailored to help you grow a profitable construction business.

    Follow TPB for more:

    -https://www.instagram.com/theprofessionalbuilder/

    Get your business health audit + free resources (including website audit) here -

    https://www.theprofessionalbuilder.com

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    See omnystudio.com/listener for privacy information.

  • In this episode, Marti, Owen and Vinnie sit down and reflect on the TPB team catch-up and how it has helped improve TPB for members. Plus how doing this can improve members' businesses.

    0:00 - Introduction

    01:22 - Environment - change it to better yourself, your business, your growth

    04:36 - Level up your identity as you grow your business

    07:38 - Adapting your business to your team's profiles

    11:08 - Aligning goals and team focus across all departments for a clear single vision

    17:24 - Take yourself out of the business and plan your business



    Subscribe to The Builder's Ladder Podcast for weekly, actionable insights tailored to help you grow a profitable construction business.

    Follow TPB for more:

    -https://www.instagram.com/theprofessionalbuilder/

    Get your business health audit + free resources (including website audit) here -

    https://www.theprofessionalbuilder.com

    https://www.facebook.com/groups/TPBmember: https://www.facebook.com/TheProfessionalBuilder

    See omnystudio.com/listener for privacy information.

  • As a business owner, it can be hard to see the problem when working in the business daily. Today Owen, the GM of TPB takes you through the steps he uses every 90 days to uncover issues, find solutions and motivate his staff in the same direction.

    Today's free recourse: Rapid results worksheet

    0:00 - Introduction

    03:20 - Reflect a review from a personal and business perspective

    07:15 - Revisit your goals

    09:32 - Rework the plan and break it down to rapid results

    10:27 - Publish and repeat

    12:42 - recap of every stage

    At The Builder's Ladder Podcast, we're your partners in building a thriving construction business. Subscribe now for weekly episodes packed with actionable tips.

    Follow TPB for more:

    -https://www.instagram.com/theprofessionalbuilder/

    Get your business health audit + free resources (including website audit) here -

    https://www.theprofessionalbuilder.com

    https://www.facebook.com/groups/TPBmember: https://www.facebook.com/TheProfessionalBuilder

    See omnystudio.com/listener for privacy information.

  • As a professional builder, you’ve put years of hard work into growing your business—now it’s time to consider your exit strategy. In this episode, we break down how to streamline operations so you can step back, and explore the best ways to sell your business or transition ownership to a trusted partner, investor, or team member. Learn how to set your construction business up for long-term success and secure your future.

    Today, Marti and Owen ask you to think about:

    Do you want to keep working long hours on-site, or is it time to step back? What’s the long-term future of your construction business? Can you build a business that runs smoothly without your daily involvement? How do you grow a successful business by building and empowering a skilled team?

    0:00 - Introduction
    4:31 - Defining your long-term goals: What do you really want from your construction business?
    8:04 - Step-by-step guide on preparing your business for sale to an investor, partner, or key employee
    15:29 - Business Value Calculator: A practical walkthrough to determine what your business is worth
    25:18 - Proven strategies to increase the value of your construction business before selling
    33:00 - Key takeaways: How to boost your business value and efficiency as you consider an exit strategy

    At The Builder's Ladder Podcast, we're your partners in building a thriving construction business. Subscribe now for weekly episodes packed with actionable tips.

    Follow TPB for more:

    -https://www.instagram.com/theprofessionalbuilder/

    Get your business health audit + free resources (including website audit) here -

    https://www.theprofessionalbuilder.com

    https://www.facebook.com/groups/TPBmember: https://www.facebook.com/TheProfessionalBuilder

    See omnystudio.com/listener for privacy information.

  • Running a construction business can be challenging, but with the right guidance, success is within reach. In this episode, we sit down with Marti Amos, founder of The Professional Builder, and David Baker, Director of Rapid QS, to explore Marti’s journey from overcoming financial hardship to building a thriving global enterprise.

    Tune in as Marti shares valuable lessons learned along the way, including:

    How to take a business from making millions but struggling with profit, to sustainable success with proven frameworks. Key hires that can help free up your time and increase efficiency. The importance of hiring a QS to improve your project management. Navigating tough times and the strategies Tips for hiring top talent and fostering business growth.

    2:38 Marti’s background and starting TPB

    10:10 Transforming a business for profit with plug-and-play frameworks

    17:04 The first crucial hire to buy back your time

    20:16 Why hiring a QS is a game-changer

    24:19 Marti's toughest challenges and how he overcame them

    31:18 Growth at TPB and a secret hiring tip

    37:00 Marti’s new book

    At The Builder's Ladder Podcast, we're your partners in building a thriving construction business. Subscribe now for weekly episodes packed with actionable tips.

    Follow TPB for more:

    -https://www.instagram.com/theprofessionalbuilder/

    Get your business health audit + free resources (including website audit) here -

    https://www.theprofessionalbuilder.com

    https://www.facebook.com/groups/TPBmember: https://www.facebook.com/TheProfessionalBuilder

    See omnystudio.com/listener for privacy information.

  • New Zealand is seeing a 24% drop in building consents, leading to less work for many. However, not everyone is affected, and with the right approach, you can avoid competing on price and position yourself to thrive when the market rebounds.

    In this solo episode, Owen shares 10 proven marketing strategies you can implement now to ensure your business stays ahead and grows, even in a contracting market.

    00:00 Introduction.

    03:39 10 Marketing Strategies that can help grow your business today

    07:38 Key strategy 1, 3 streets wide flyer & door hangers

    10:02 Key Strategy 2, site signs

    13:04 The 4 key questions and 5 primary concerns to consider when making your marketing machine

    17:31 Key Strategy 3, your 24/7 sales rep

    18:17 Key strategy 4, the 1% Referral program

    At The Builder's Ladder Podcast, we're your partners in building a thriving construction business. Subscribe now for weekly episodes packed with actionable tips.

    Follow TPB for more:

    -https://www.instagram.com/theprofessionalbuilder/

    Get your business health audit + free resources (including website audit) here -

    https://www.theprofessionalbuilder.com

    https://www.facebook.com/groups/TPBmember: https://www.facebook.com/TheProfessionalBuilder

    See omnystudio.com/listener for privacy information.

  • In this episode, we sit down with Ricki Cotter, owner of Topline Carpenters in Tauranga, New Zealand. Ricki shares his journey through the highs and lows of business ownership, including a tough financial challenge that nearly ended his company. He explains how investing in a strong team culture, refining systems and processes, and a growth mindset helped him not only survive but thrive.

    00:00 Introduction.

    04:38 Sticking to a vision of the type of people you want to attract

    07:22 What happens when you get your team involved in the planning and ownership of a project

    09:42 Learning to let go and allowing your staff to learn and grow

    11:52 Rick’s background

    19:27 Sales process for not competing on price

    29:14 Topline’s software stack for operating a successful business

    37:16 Systems and process and combining 5 into 1

    42:20 Should you build your team or processes first?

    48:26 Building a strong mindset throughout challenges

    53:27 Juggling family and work while running a small business

    57:14 Dealing with tricky times and levelling up regardless of the economic environment

    At The Builder's Ladder Podcast, we're your partners in building a thriving construction business. Subscribe now for weekly episodes packed with actionable tips.

    Download Ricki’s site notes form here: https://drive.google.com/drive/folders/10hmABuqfsZauOz5HBDfWP0Od3SyXc3wx

    Follow TPB for more:

    -https://www.instagram.com/theprofessionalbuilder/

    Get your business health audit + free resources (including website audit) here -

    https://www.theprofessionalbuilder.com

    https://www.facebook.com/groups/TPBmember: https://www.facebook.com/TheProfessionalBuilder

    See omnystudio.com/listener for privacy information.

  • In today’s session, we’ll explore how video content can boost conversions on your website. Specifically, we’ll discuss how "How We Work With You" videos can build trust, establish authority, and address the five key questions potential customers often have before meeting your team for the first time.

    We’ve also included a selection of top-notch examples, which you can check out via the YouTube upload or the links below!

    This episode is best viewed on YouTube but is still audio-friendly.

    00:00 Introduction.

    02:32 The framework we will be following to help build trust.

    08:21 The tried and tested script - “Don’t f*ck with the script” - Owen

    13:58— Where would you use a video like this?

    15:44 Key elements to note from the script and why they are important.

    17:55 Where you can find the full script.

    19:05 Example video: https://vimeo.com/237017393/1fcc040e64?

    At The Builder's Ladder Podcast, we're your partners in building a thriving construction business. Subscribe now for weekly episodes packed with actionable tips.

    Follow TPB for more:

    -https://www.instagram.com/theprofessionalbuilder/

    Get your business health audit + free resources (including website audit) here -

    https://www.theprofessionalbuilder.com

    https://www.facebook.com/groups/TPBmember: https://www.facebook.com/TheProfessionalBuilder

    See omnystudio.com/listener for privacy information.

  • In today's live audit session, Owen, Marti, and Vinnie reviewed members' websites and identified key elements that may help increase conversions. They discuss the difference between above and below the fold, how to build trust and authority through your website, and the importance of written and video-based content.

    By the end of this episode, you'll be given some ideas and strategies you should consider implementing on your website. This includes where to put your pop-ups and guarantees, plus imagery you should consider to help build trust during a customer discovery phase. After all, good, strong marketing makes for an easier sales process.

    This episode is best viewed on YouTube but is still audio-friendly.

    00:00:00 Introduction

    00:06:43 The importance of a virtual storefront (your website)

    00:09:42 The building blocks of your website that we look for when auditing

    00:14:07 First website audit - M&A Projects

    00:22:32 What it means to be above and below the fold and the importance of it

    00:38:17 Second website audit - BR Limited

    00:44:55 What is a landing page?

    00:46:53 Should you disclose pricing on your website?

    00:54:09 Third website audit - Urban Landscape Projects

    00:59:18 Best-in-class website - Cloonan design

    01:01:24 Key takeaways from today's audit

    Websites mentioned today

    M & A Projects: https://www.maprojectgroup.com.au/

    BR Limited: https://broughtonryan.com/reviews/

    Urban Landscape Projects: https://ulp.com.au/

    Cloonan Design: https://cloonandesign.com/

    At The Builder's Ladder Podcast, we're your partners in building a thriving construction business. Subscribe now for weekly episodes packed with actionable tips.

    Follow TPB for more:

    -https://www.instagram.com/theprofessionalbuilder/

    Get your business health audit + free resources here -

    https://www.theprofessionalbuilder.com



    https://www.facebook.com/groups/TPBmember: https://www.facebook.com/TheProfessionalBuilder

    See omnystudio.com/listener for privacy information.

  • In today's 1:1 whiteboard session with Owen, General Manager of TPB and all-round legend of sales and marketing,e are handling typical objections you may see during the sales process. “Just send it to me in an email…”

    By the end of this episode, you'll be equipped to audit both your sales process and your team to identify where you need to invest your time to make improvements. Plus, Owen shares three key strategies for identifying objections, helping you determine whether they’re genuine concerns or if there’s an issue with your proposal.

    This episode is best viewed on YouTube but is still audio-friendly.

    0:00 Introduction

    4:00 What are the objections? The psychology of sales

    6:17 How to improve your sales process that removes objections improves your marketing and builds strength to your sales pipeline

    10:00 Sales are like muscles, if you put the time in they will grow.

    11:47 3 Key sales strategies to handle objections, pressure test, be uncomfortable and be the advisor

    17:49 What to do if you still get an objection at the end of your sales process

    21:48 3 key items to handling objections

    The official TPB Summit is around the corner on the 11th & 10th of October and we want you there. 5 Years of Business Insights in 2 Days: Fast track your success and aggressively grow your business, in person with TPB coaches.

    Get your TPB Builders Summit 2024 Tickets here: https://builderssummit.co.nz/

    At The Builder's Ladder Podcast, we're your partners in building a thriving construction business. Subscribe now for weekly episodes packed with actionable tips.

    Follow TPB for more:

    -https://www.instagram.com/theprofessionalbuilder/

    Get your business health audit + free resources here -

    https://www.theprofessionalbuilder.com

    https://www.facebook.com/groups/TPBmember: https://www.facebook.com/TheProfessionalBuilder

    See omnystudio.com/listener for privacy information.

  • Earlier in the year when Marti and Owen were in the Gold Cost for the TPB Summit, (the next one is in Auckland on October 10th & 11th link below). The team caught up with Corne and Andrew Lategan from Bizvideo, a video production and marketing company that specialises in helping construction businesses improve their marketing through video content.

    With our Auckland Summit around the corner, we thought this episode would be the perfect opportunity to equip our audience with actionable strategies. By tuning in now, you can start implementing these insights ahead of the Summit, giving yourself a valuable head start.

    0:00 Introduction

    3:08 Why we love helping you

    4:21 The telling signs that your building business might need help

    7:25 The first thing you need to do to get on track building processes

    8:49 How to shift your mindset from “I’m a builder” to “I’m a business owner”

    10:43 The one thing most people will avoid once they have a lead in

    12:03 Your sales process should keep you as the prize so you can charge for quotes

    12:47 Why get back to a lead with speed

    14:36 How we buy you back a day, a week in the first 90-day

    17:02 The 7 key steps to a golden sales process

    25:05 People buy from those they know, like and trust

    30:30 Implementing the keep warm sequence while you price for profit

    31:54 What Bizvideo do that is pure gold

    36:28 How to send quotes that build trust and offer transparency

    43:47 There are no silver bullets if strategies are done in isolation

    44:56 What to consider when implementing these strategies

    The official TPB Summit is around the corner on the 11th & 10th of October and we want you there. 5 Years of Business Insights in 2 Days: Fast track your success and aggressively grow your business, in person with TPB coaches.

    Get your TPB Builders Summit 2024 Tickets here: https://builderssummit.co.nz/

    At The Builder's Ladder Podcast, we're your partners in building a thriving construction business. Subscribe now for weekly episodes packed with actionable tips.

    Follow TPB for more:

    https://www.instagram.com/theprofessionalbuilder/

    Get your business health audit + free resources here -

    https://www.theprofessionalbuilder.com

    https://www.facebook.com/groups/TPBmember: https://www.facebook.com/TheProfessionalBuilder

    See omnystudio.com/listener for privacy information.

  • The official TPB Summit is around the corner on the 11th & 10th of October and we want to give you some insight as to what to expect from this opportunity to learn from TPB coaches in person plus talk to the top 5% of residential builder business owners.

    From sessions focused on sales and marketing, teamwork and systems, profit and pricing you will walk away with a customised action plan alongside plug-and-play resources to start using there and then for your business.

    0:00 Introduction

    1:11: Where is the summit and what days should I block out in the calendar for this opportunity?

    2:26 Am I the right person to attend the summit and will I get value from it?

    5:11 How we will compress what you could learn in 5 years of business into 2 days. Including our Builders Booked Out Blueprint, will help fill your pipeline up to 12 months in advance.

    6:35 Learn from the TPB members winning awards, how they overcame roadblocks and what mindset shift they had to make.

    11:48 Gain access to our exclusive networking opportunity where you can chat one-on-one with 10 of TPB’s top coaches over a drink to get insights on how you could better steer your business, stop working in it, and start working on it.

    12:30 Get inspired by record breaker Freddie M Bennet. Best known for running to the North Pole, Freddie wil give you the tools and strategies to get out of ruts and focus on your goals.

    13:35 Boardroom panel sessions will help you learn how to question builders about their mindset and set you up for networking success.

    15:18 To help calm the mind and regain focus we will be putting on several exercise and fitness opportunities including walks, swims, and CrossFit sessions.

    16:03 You will walk away with a customised plan that goes in-depth into your goals, roadblocks and strategies to overcome them

    18:12 A major highlight for last year's summit attendees was the networking opportunities, allowing them to connect and converse with TPB members who have experienced similar journeys

    20:48 Quickfire FAQ’s regarding the summit including, where to stay, timing and of course food and drink!

    24:28 Shhh…. super secret announcement at the event right here!

    Get your TPB Builders Summit 2024 Tickets here: https://builderssummit.co.nz/

    At The Builder's Ladder Podcast, we're your partners in building a thriving construction business. Subscribe now for weekly episodes packed with actionable tips.

    Follow TPB for more:

    https://www.instagram.com/theprofessionalbuilder/

    Get your business health audit + free resources here -

    https://www.theprofessionalbuilder.com

    https://www.facebook.com/groups/TPBmember: https://www.facebook.com/TheProfessionalBuilder

    See omnystudio.com/listener for privacy information.

  • In the ever-evolving world of social media, building company owners often wonder if it's worth the effort. The short answer is yes — if you approach it strategically.

    Our latest podcast episode outlines key strategies and common pitfalls, helping you effectively leverage social media to build credibility, attract talent, and ultimately grow your business (without being online or posting constantly!).

    Here’s a glimpse of what we cover:

    0:00 Introduction

    2:00 Marti has heard it before “my clients aren't on social media” which just isn’t true. So should you be using social media? What should you consider?

    4:07 You shouldn’t be doing everything, especially without a strategy, so here is TPB’s official three strike marketing strategy.

    9:24 Know, like and trust.

    12:08 How do we put this into practice? Let’s use an Instagram account as an example.

    16:10 So you’re still struggling with getting into social media, getting in front of the camera or finding time to prioritise it. Here are some quick tips to fight those hurdles.

    20:41 Key takeaways from today's discussion.

    At The Builder's Ladder Podcast, we're your partners in building a thriving construction business. Subscribe now for weekly episodes packed with actionable tips.

    Follow Marti and Owen at TPB for more: https://www.instagram.com/theprofessionalbuilder/

    Get your free content calendar, business health audit + free resources here - https://www.theprofessionalbuilder.com

    https://www.facebook.com/groups/TPBmember: https://www.facebook.com/TheProfessionalBuilder

    See omnystudio.com/listener for privacy information.

  • Join Marti and Owen as they discuss the key steps required to turn a cold prospect into a warm client. This is Marti’s genius zone and he will share with you the 4 key questions your potential customers are asking you during the decision-making process and how your marketing can help answer these questions but more importantly, nurture these potential customers into clients.

    0:00 Introduction

    2:00 First let's break down the head space your potential customers are in when they are looking for their ideal builder to complete the project and how we can market to them.

    8:45 We see the majority of businesses leave out the most important part of the marketing funnel. The middle of the funnel.

    9:50 The secret sauce to ensuring you can improve conversions by focusing on the education phase.

    13:40 Now we have some marketing ideas about where should we put them for optimal results.

    16:07 Utilising a wow pack to help build trust, and authenticity and win jobs.

    23:28 So how exactly do you turn cold prospects into warm leads?

    26:28 Key takeaways from today's discussion.

    At The Builder's Ladder Podcast, we're your partners in building a thriving construction business. Subscribe now for weekly episodes packed with actionable tips.

    Follow Marti and Owen at TPB for more: https://www.instagram.com/theprofessionalbuilder/

    Get your free business health audit + free resources here: https://www.theprofessionalbuilder.com

    https://www.facebook.com/groups/TPBmember: https://www.facebook.com/TheProfessionalBuilder

    See omnystudio.com/listener for privacy information.

  • It's time to build a thriving construction business, not just survive another day.

    In the 2nd part of our Q&A Series, Owen and Courtenay discuss The Builder's Ladder. This is TPB's roadmap from startup to significance in the residential construction industry.

    Learn about The Professional Builder's approach that focuses on:

    • Systemized steps to build a thriving business.

    • Understanding key metrics to drive growth.

    • Monthly performance checks and ongoing community support.

    The episode also covers:

    • The Business Performance Check (BPC), TPB's process for monitoring construction business health monthly

    • The Health Audit, a self-assessment tool to determine if TPB's program is the right fit for you

    • TPB's targeted programs to address specific needs at different stages of business growth

    • How to use the Professional Builder's Rate (PBR) calculator to optimize your work hours

    • Strategies for overcoming key challenges faced at the $3M and $10M revenue milestones

    Take control of your construction business and achieve long-term success.

    Tune in to the full episode and explore the free resources mentioned in the episode below:

    🚀 Looking to get booked out 6-12 months ahead with projects? Work with us here 👉 https://tpb.tools/call


    📈Do you need help with: Pricing Projects, Getting Paid For Quotes, Hiring A-Grade Talent? Explore our library of resources 👉 https://tpb.tools/resources


    Join Our Community
    👥 FB Group -https://www.facebook.com/groups/professionalbuilder
    📸 Instagram -https://www.instagram.com/theprofessionalbuilder/
    🖥️ Website - https://www.theprofessionalbuilder.com

    https://www.facebook.com/groups/TPBmember: https://www.facebook.com/TheProfessionalBuilder

    See omnystudio.com/listener for privacy information.

  • If you find it hard to keep your finances in order or build a steady pipeline of projects...

    This is for you.

    Owen sits down with Courtney to discuss pressing questions builders have. This includes financial health, marketing strategies, and navigating the "Golden Years" of Construction.

    This episode is Part 1 of a 2-part series for builders looking to build a long-lasting residential building company.

    Here you'll learn about:

    • The Importance of Understanding The Financial Health of Your Business (02:03)

    • The Right Way To Do Marketing for Your Residential Construction Company (06:43)

    • How To Tread the "Golden Years" of Construction and Beyond (16:07)

    • The Advantages of Joining The Professional Builder (18:22)

    Subscribe to our podcast and stay tuned for part 2 of this series.

    We'll discuss how TPB's programs can help residential builders grow their businesses into million-dollar construction companies.

    Join Our Community
    👥 FB Group -https://www.facebook.com/groups/professionalbuilder
    📸 Instagram -https://www.instagram.com/theprofessionalbuilder/
    🖥️ Website - https://www.theprofessionalbuilder.com

    https://www.facebook.com/groups/TPBmember: https://www.facebook.com/TheProfessionalBuilder

    See omnystudio.com/listener for privacy information.

  • Is it financially dangerous to scale fast?

    The short answer is yes, especially if you’re not prepared.

    It’s a cash-sucking machine. There are more plates to spin. And more ways for small errors to balloon into catastrophic problems.

    Here’s the good news though.

    In today’s episode, we’re covering 4 key steps in place to manage a fast-growing company.

    One of our favorite sayings is, "You can't scale chaos". There’s a way to grow faster with less chaos and today, we show you how.

    Join Marti and Owen as they talk about the 4 key steps to managing a fast-growing company:

    • Step 1: Crafting a clear vision to guide your team towards success (02:26)

    • Step 2: Mastering key metrics to understand your company's financial health (05:57)

    • Step 3: Investing in systems, people, and processes to reclaim your time (10:01)

    • Step 4: Focusing on high-margin activities and protecting your downside (12:51)

    We also talk about two skills you need as a business owner while your company grows:

    • How to evolve your skills and identity as you scale up (15:30)

    • The importance of accountability and difficult conversations (17:47)

    BONUS! Download and use this FREE resource to protect your downside: https://tp-b.com/60-protect-profit-ep92

    At The Builder's Ladder Podcast, we're your partners in building a thriving construction business. Subscribe now for weekly episodes packed with actionable tips.

    Join Our Community
    👥 FB Group -https://www.facebook.com/groups/professionalbuilder
    📸 Instagram -https://www.instagram.com/theprofessionalbuilder/
    🖥️ Website - https://www.theprofessionalbuilder.com

    https://www.facebook.com/groups/TPBmember: https://www.facebook.com/TheProfessionalBuilder

    See omnystudio.com/listener for privacy information.