Afleveringen
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Girl Math: Shatter the Stigma and Make It Work For You
In todayâs episode, Rachel is approaching the ever-so-popular subject of Girl Math, the stereotype along with it and how to make it work FOR you. We are reclaiming the term as a symbol of women's financial acumen. Rachel describes how, *gasp,* women are actually good with numbers! We will touch on Nicole Lapin's empowering reads and we navigate the misconceptions that often undermine women's abilities in math and money management. Here, being a 'boss bitch' is a badge of honor, symbolizing control over your own life and finances.
Further into our discussion, we explore the smart economics behind fashion and apparel investments and the long-term value of quality apparel. By applying the concept of cost-per-use, we shed light on how luxury items can align with your budgeting practices, ultimately supporting sustainable shopping habits. Rachel also shares valuable industry insights and describes how supporting sustainable brands can not only work for you, but also for the economy, and planet.
In this episode, youâll hear:
-Guess what!? Girls are good at math too! Donât buy into the stigma.
-Recommended reading from Nicole Lapin, the inspiration behind Rachelâs leadership style.
-How to figure out if an item is worth purchasing.
-Think about the quality of what you are purchasing.
-Supporting sustainable brands will help you, your budget, the planet, and so much more.
We canât wait to hear what you think of this episode!
Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course
To connect with Rachel, you can join her LinkedIn community here: LinkedIn.
To visit her website, go to: www.unmarkedstreet.com.
Like, comment & subscribe to my channel here:
https://www.youtube.com/@unmarkedstreetLearn more at https://www.thebusinessofapparel.com
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Connect with us:
https://www.linkedin.com/company/unmarked-street/
https://www.instagram.com/unmarkedstreet/
https://www.facebook.com/profile.php?id=100076027998346
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How to Train for Running A Successful Business with Martha Schoenewe
In todayâs episode, Rachel is sitting down with Martha Schoenewe, the creative force behind Tangent Tees, who joins us to weave her personal narrative of overcoming doubt to become a staunch advocate for runners and human beings of every shape and size. We will discover the vibrancy of community and empowerment that color Martha's journey, setting a new standard in the industry that celebrates diversity without penalizing it financially.
Both Rachel and Martha share stories of triumph over trials, and even learning, yes, learning how to love running. We dive into the art of perfecting your pitch, especially in the competitive ring of entrepreneurship. From the small victories like securing that dream domain to discerning between the must-haves and nice-to-haves, every detail matters. Whether you're stitching together the beginnings of your brand or scaling to new heights, this episode is your tailor-made guide to navigating the course of the apparel industry.
Martha Schoenewe is the founder and owner of Tangent Tees. At Tangent Tees, we believe running is for EVERYONE, regardless of size. We design bold, performance-driven apparel that celebrates your curves, supports your every stride, and lets you unleash your inner athlete. No more hiding, no more settling - join the movement and run your way, on your terms.
Tangent Tees was founded to connect people and communities through intentional inclusion. We offer plus-size athletic apparel so that everyone can feel that same sense of community and involvement with small group activities.
Community and people. We all belong.
In this episode, youâll hear:
-The WHY behind Marthaâs mission for starting Tangent Tees.
-Both Martha and Rachel hated running when they first started!
-Marthaâs crazy history with running - a testament to how amazing the running community truly is.
-What helped Martha win her pitch competitions?
-How to appropriately build the foundation for your business.
We canât wait to hear what you think of this episode!
Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course
To connect with Rachel, you can join her LinkedIn community here: LinkedIn.
Like, comment & subscribe to my channel here:
https://www.youtube.com/@unmarkedstreetLearn more at https://www.thebusinessofapparel.com
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Connect with us:
https://www.linkedin.com/company/unmarked-street/
https://www.instagram.com/unmarkedstreet/
https://www.facebook.com/profile.php?id=100076027998346
https://twitter.com/UnmarkedStreet
https://www.pinterest.com/unmarkedstreet/To connect with Martha and the Tangent Tees brand: https://www.instagram.com/tangent_tees/
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Zijn er afleveringen die ontbreken?
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Grade Rules vs. Body Size Charts
In todayâs episode, Rachel is addressing a topic thatâs been garnering some questions from clients and social media followers, Grade Rules and how theyâre different from Body Size Charts. Knowing this difference is a crucial aspect for any apparel brand looking to ensure their clothing fits their customers just right. Rachel goes through the distinctions between body size charts and garment grade rules, emphasizing the need for non-linear grade rules in apparel to accommodate the varied ways body proportions change with size. Brands like Alpine Parrot have mastered size charts, and have demonstrated how utilizing the standards set by industry leaders such as Alvanon and ASTM can aid in achieving a superior fit across all sizes.
In this episode, youâll hear:
-How grade rules are very different from body size chart rules for a garment.
-Body size charts are more informative for the customer!
-A garment grade rule should measure the garment, not necessarily a body.
-The fabric, amount of stretch, and constantly measuring how bodies are changing plays a huge part in grade rules!
We canât wait to hear what you think of this episode!
Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course
To connect with Rachel, you can join her LinkedIn community here: LinkedIn.
To visit her website, go to: www.unmarkedstreet.com.
Like, comment & subscribe to her channel here:
https://www.youtube.com/@unmarkedstreetLearn more at https://www.thebusinessofapparel.com
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Connect with us:
https://www.linkedin.com/company/unmarked-street/
https://www.instagram.com/unmarkedstreet/
https://www.facebook.com/profile.php?id=100076027998346
https://twitter.com/UnmarkedStreet
https://www.pinterest.com/unmarkedstreet/ -
Letâs Nerd Out on Cycling Apparel!
In todayâs episode, Rachel is taking us on a ride through the exciting world of cycling and apparel! With Racheâs background as a triathlete and experiences from a cycling-enthusiastic environment, we are bringing to light the importance of proper gear in this super-niche yet fascinating sport. Weâll also go through Rachelâs triathlon training to the nuances of different cycling genres.
Whether you're pedaling on a road bike, cruising to the beach, or navigating rugged mountain trails, there's something for every cyclist in this episode. Weâll also nerd out on the specifics of what to wear for each cycling adventure, from the casual tech tees for mountain bikers to the practicality of chamois shorts for long-distance riders. We get to hear recommendations on choosing the right chamois shorts and why they're a game-changer for your riding comfort. We canât stress enough the essential apparel for road riders while emphasizing the importance of visibility, warmth, and carrying necessary tools. This episode is a must-listen for any cycling (or apparel) enthusiast!
In this episode, youâll hear:
-A little bit about cycling and how Rachel got involved with it.
-Share the road!! We promise we are not here to piss you off!
-The different types of cycling and the appropriate apparel that coincide.
-What exactly is a chamois and why is it important?
-Other key pieces that are absolutely necessary for cycling.
We canât wait to hear what you think of this episode!
Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course
Like, comment & subscribe to my channel here:
https://www.youtube.com/@unmarkedstreetLearn more at https://www.thebusinessofapparel.com
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Connect with us:
https://www.linkedin.com/company/unmarked-street/
https://www.instagram.com/unmarkedstreet/
https://www.facebook.com/profile.php?id=100076027998346
https://twitter.com/UnmarkedStreet
https://www.pinterest.com/unmarkedstreet/ -
Light the Fire in Your Apparel Business vs. Putting the Fire Out with Yushkova Design Founder, YAY
In todayâs special episode, Rachel chats with industry maven Yevgeniya Yushkova, known to the industry as YAY.. With over two decades of apparel industry experience and a boutique approach to client relations, YAY articulates the unique challenges and successes that come with scaling strategies down from the corporate giants to the individual entrepreneur's atelier. She so generously imparts wisdom on the necessity of having a robust project management roadmap, designed to avoid the pitfalls that many new apparel brands encounter, paving the way for a journey marked by growth and sustainability.
The conversation eventually turns toward the transformative power of collaboration and system integration within the apparel business. Through a series of real-life examples, we unravel the tangled web of blame and inefficiency that often plagues multi-team processes. By asking yourself WHY and fostering communication across departments, we reveal how businesses can enhance their ultimate efficiency, reducing procurement times drastically and staying competitive.
Rounding off the episode, we delve into the heart of fashion entrepreneurship with an in-depth look at the YAY Method, designed to empower up-and-coming fashion business owners. Beyond the allure of design and branding, these courses prioritize foundational planning and a deep dive into the operational dynamics of the industry, from supply chain management to value chain mapping.
In this episode, youâll hear:
-The importance of having a process in advance to anticipate challenges instead of putting fires out constantly.
-Ask yourself at least 5 âwhysâ when you do experience a fire that needs to be put out.
-The most common root causes of âfiresâ in the industry.
-Knowing what is happening within your business is essential, no matter what role you have in the business.
We canât wait to hear what you think of this episode!
Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course
Like, comment & subscribe to my channel here:
https://www.youtube.com/@unmarkedstreetLearn more at https://www.thebusinessofapparel.com
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Connect with us:
https://www.linkedin.com/company/unmarked-street/
https://www.instagram.com/unmarkedstreet/
https://www.facebook.com/profile.php?id=100076027998346
https://twitter.com/UnmarkedStreet
https://www.pinterest.com/unmarkedstreet/---------------------------------------------------------------------------------------------------
Introducing a visionary leader and expert in the fashion industry - the founder of
Yushkova Design Inc. dba YAY Designs, providing fashion business coaching and
consulting services tailored specifically for startups in their initial phases or those
seeking expansion. As a boutique consulting business, YAY and her team dedicate their
focus to one large project at a time, partnering with mid to large-scale retail companies
with Private Label initiatives.
With over 25 years of invaluable industry experience, YAY brings a unique perspective
to the table. Her journey includes successfully building 14 multimillion-dollar Private-
label brands from the ground up. Having held executive roles on both the manufacturing
and retail sides of the industry, YAYâs understanding of the challenges and victories
inherent in building a successful fashion brand is unparalleled. Additionally, her Lean
Six Sigma Black Belt certification enables her to design and redesign end-to-end
processes to eliminate waste and drive profitability growth.
But YAYâs expertise isnât just theoretical - itâs grounded in real-world experience. As a
solo entrepreneur, she faced the same hurdles and triumphs that many of her clients
encounter. From managing lean budgets to crafting assortments and pitches that
resonate with buyers, YAY has navigated it all.
Drawing on her own experiences, YAY developed the YAY METHOD - an end-to-end
roadmap designed to minimize risks, preserve initial funding, and achieve a positive
return on investment. Since then, she has successfully guided dozens of entrepreneurs
to exceptional results, helping them avoid common pitfalls and optimize their processes.
With expertise in merchandising, design, product development, operations, private label
development, and supply chain management, YAY has collaborated with some of the
biggest names in the apparel, fashion, college, and sports licensing retail industries. Her
customized solutions are tailored to each clientâs unique needs, ensuring that their
product stands out from the competition and deeply resonates with customers.
But YAYâs mission goes beyond just creating successful fashion products - sheâs
committed to building businesses that last. Whether youâre a startup entrepreneur or an
established brand, YAY and her experienced team are here to help you achieve your
fashion business goals.
Schedule a free Brainstorming call with YAY today to take the first step toward realizing
your vision.
Remember to mention the Unmarked Streetâs Podcast show to receive a special offer of
20% off any services you need. Letâs transform your fashion dreams into reality
Together.
Links:
Learn more: https://yushkovadesign.com
Case Studies: https://yushkovadesign.com/case-studies/
Self Starter Online Program for Fashion Entrepreneurs Who Want to Win:
https://yushkovadesign.com/products/self-starter/
We share tips and strategies in our weekly articles on
https://www.linkedin.com/company/yushkovadesign/posts/?feedView=articles&viewAsM
ember=true
Roundtable with YAY we host it every first Tuesday of the month at 9:30 am PST.
Topics are published on our linked in company page
https://www.linkedin.com/company/yushkovadesign and you can RSVP as any point at
https://calendly.com/yushkovadesign/executive-roundtable-with-yay
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The Values That Define Who We Are
In todayâs episode, Rachel opens up about a recent personal discovery based on a VIA (Values In Action) test that she took and how it led her to understand her true values. We reflect on the wealth of roles Rachel embraced in the industry, from technical design to product management, and how these varied experiences now empower the brands and corporations we support through Unmarked Street. The profound impact that recognizing love as her #1 core value has been monumental in pacing the path forward in personal and professional growth.
Todayâs current challenges within fashion are discussed as we move through the remaining values. Rachel gives her take on how the increased cost of living, particularly the rising price of groceries, is pushing consumers towards cheaper clothing options and how this shift is influencing the sustainable apparel market.
In this episode, youâll hear:
-Allow us to reintroduce ourselves!
-How therapy has been a positive experience for Rachel and the role it played in determining core values.
-In-depth explanation of the values of Love, Learning, Honesty, Humor, and Hope.
-How can we impact the world more positively?
We canât wait to hear what you think of this episode!
Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course
Like, comment & subscribe to my channel here:
https://www.youtube.com/@unmarkedstreetLearn more at https://www.thebusinessofapparel.com
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Connect with us:
https://www.linkedin.com/company/unmarked-street/
https://www.instagram.com/unmarkedstreet/
https://www.facebook.com/profile.php?id=100076027998346
https://twitter.com/UnmarkedStreet
https://www.pinterest.com/unmarkedstreet/ -
International vs. Domestic Manufacturing, What You Need To Think About
In todayâs episode, Rachel is exploring the nuanced debate of international versus domestic apparel manufacturing. Drawing from Rachelâs extensive experience, we tackle the pressing question of which manufacturing route is best for your apparel brand. We dig into the complexities of cost comparisons, not just focusing on base unit prices but expanding to the additional fees like customs and duties that can heavily influence overall expenses. Using a women's cycling jersey as a practical example, we illuminate how customs codes and duty rates are assigned and their subsequent impact on pricing.
In the realm of manufacturing quality and international shipping, we address common misconceptions and stress that quality isn't solely dependent on the location but on diligent research and forming solid relationships with manufacturers. Rachel is also busting myths about international production, particularly in China, and emphasize the need for visiting production sites to assure quality, regardless of whether they're domestic or overseas.
In this episode, youâll hear:
-Cost differences and what to consider when working with overseas manufacturers.
-An in-depth explanation of customs and duties fees.
-International shipping options, but be sure to explore the advantages of manufacturing locally.
-The big red flag for why you shouldnât manufacture in a particular region.
We canât wait to hear what you think of this episode!
Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course
Like, comment & subscribe to my channel here:
https://www.youtube.com/@unmarkedstreetLearn more at https://www.thebusinessofapparel.com
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Connect with us:
https://www.linkedin.com/company/unmarked-street/
https://www.instagram.com/unmarkedstreet/
https://www.facebook.com/profile.php?id=100076027998346
https://twitter.com/UnmarkedStreet
https://www.pinterest.com/unmarkedstreet/ -
Getting Into Details About Project Management Certification
In todayâs special episode, Rachel is shining light on the benefits of project management skills, specifically Project Management Professional (PMP) Certification in the apparel industry. We get into the details about what exactly PMP is and why it can bring value to your career and business. Rachelâs evolution at Specialized serves as a testament to how a robust project management toolkit can elevate one's professional journey, regardless of the industry.
The road to PMP certification is an intellectually rigorous one, and weâre pulling back the veil on that challenging endeavor. We recall those nights of intense study, the vast array of textbooks and flashcards, which is reality as Rachel prepped for the PMP exam. Rachelâs path, carved out of a background in fashion design, illustrates that a diverse foundation can not only meet the stringent PMP prerequisites but also enrich the field of project management with fresh perspectives.
As we guide you through the winding application process for PMP certification, Rachel shares the three stringent requirements for applying to take the exam and explores the profound impact that a project management mindset can have on your professional and personal life, all within the vibrant realm of the apparel industry.
In this episode, youâll hear:
-What Project Management Professional (PMP) Certification is and why you should consider it.
-How Rachel became involved in project management.
-Whatâs required for eligibility to take the exam? The three requirements!
-A professional perspective on the benefits of having the certification.
We canât wait to hear what you think of this episode!
For more information about PMP Certification, visit https://www.pmi.org/
Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course
Like, comment & subscribe to my channel here:
https://www.youtube.com/@unmarkedstreetLearn more at https://www.thebusinessofapparel.com
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Connect with us:
https://www.linkedin.com/company/unmarked-street/
https://www.instagram.com/unmarkedstreet/
https://www.facebook.com/profile.php?id=100076027998346
https://twitter.com/UnmarkedStreet
https://www.pinterest.com/unmarkedstreet/ -
In todayâs special episode, Rachel takes us through the crucial process of hiring for success in apparel brands. Rachel shares how she crafted a dream team by connecting with former colleagues, stressing the value of nurturing a supportive and family-like work environment. At Unmarked Street, Rachel lays out her strategy for recognizing when it's time to bring in additional help to sustain growth, a proactive approach that has proven essential in the journey.
Navigating the complexities of hiring presents unique challenges, especially for entrepreneurs. We explore the hurdles of recruiting for roles outside your expertise, like marketing and social media in Rachelâs case, and the lessons learned in identifying the skill sets these positions demand. The chapter emphasizes the importance of knowing your leadership style and the criticality of making swift personnel decisions to uphold company standards, encapsulating the philosophy of "hire slow, fire fast."
We also dive into the delicate balance small business owners must strike between the need for expert consultants and budget realities. We even talk about the necessity of adapting leadership styles, cultivating patience, and developing standard operating procedures with new team members. Transparency and constant strategy evaluation with the team are underscored, along with the aspiration to eventually attract and afford top-tier talent capable of leading departments.
In this episode, youâll hear:
-If you have an amazing team, you become that much more enthralled with the work you do every day.
-How to recognize talent and when to choose someone with your demeanor and when not to.
-Bring back testing for interviews!
-What Rachel has realized in herself as she hires in areas she does not consider herself to be an expert in.
-Hire slow, fire fast and remember that transparency is key!
We canât wait to hear what you think of this episode!
Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course
To connect with Rachel, you can join her LinkedIn community here: LinkedIn.
To visit her website, go to: www.unmarkedstreet.com.
Like, comment & subscribe to my channel here:
https://www.youtube.com/@unmarkedstreetLearn more at https://www.thebusinessofapparel.com
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Connect with us:
https://www.linkedin.com/company/unmarked-street/
https://www.instagram.com/unmarkedstreet/
https://www.facebook.com/profile.php?id=100076027998346
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https://www.pinterest.com/unmarkedstreet/ -
In todayâs special episode, Rachel reflects on the insights sheâs gained from a 20-year career in the corporate world, especially when it comes to climbing the ladder with promotions and raises. It's a journey that demands more than just showing up â it's about ambition, curiosity, and a proactive mindset. I open up about the misconceptions that growth opportunities are a given and how demonstrating your ability to shoulder more responsibility is crucial for moving up. If you're hungry for that next step in your career, this is a conversation you won't want to miss.
Rachel also reflects on the personal growth that comes with navigating career challenges. She gets candid about her own early success and the pitfalls of overconfidence, learning the hard way the value of humility and tact. Through stories of coaching others and learning from feedback, we explore the continuous process of learning and the power of kindness and respect in professional settings. We tackle the common myths around workplace communication and productivity. Rachel recounts a personal story about improving the tone of written communications and how quality trumps speed when it comes to work that gets noticed.
In this episode, youâll hear:
-Rachel talks about her âfieryâ side during her corporate experience.
-What helped Rachel get promoted and all of the skills she acquired on the journey.
-Understand the importance of performing the tasks you donât want to do.
-Gratitude goes a long way!
-Real-life example of working through the promotion process.
-Bonus tip - Quality of work over quantity, always.
We canât wait to hear what you think of this episode!
Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course
Like, comment & subscribe to my channel here:
https://www.youtube.com/@unmarkedstreet
Learn more at https://www.thebusinessofapparel.com
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Connect with us:
https://www.linkedin.com/company/unmarked-street/
https://www.instagram.com/unmarkedstreet/
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https://www.pinterest.com/unmarkedstreet/ -
In todayâs special episode, Rachel is thrilled to welcome back the trailblazer in size-inclusivity, Raquel VĂ©lez! As we reflect on the ever-evolving fashion landscape, Raquelâs insights into the shift from body positivity to body neutrality are not only timely but revolutionary. She eloquently dissects the sensitive nature of industry jargon, advocating for language that uplifts without alienating. Our conversation is a masterclass in thoughtfulness, as we explore the profound implications of embracing our bodies for their strength and ability, rather than their physical form. Raquel's return shines a spotlight on the essential need for mindful communication, ensuring that every individual feels seen and cherished in the world of fashion.
This episode isn't just a discussion; it's a journey through the complex narrative of clothing sizes and the unique hurdles faced by the plus-size market. Together, we confront the myths that shroud clothing tags, stressing that comfort and confidence should always eclipse the arbitrary numbers that dictate size. We tackle the quandaries of vanity sizing and the elusive concept of "true to size" in a world where variety in body shape demands diverse sizing options. We delve into the challenging terrain of sustainable plus-size fashion, addressing consumer reservation, market misconceptions, and the ethical conundrum of crafting affordable yet ethical apparel.
Raquel VĂ©lez is the Founder and CEO of Alpine Parrot, an outdoor apparel company whose mission is to celebrate and foster equitable access to the outside for people of size. In a previous life she was a robotics engineer and software engineering manager, but now she spends her time focusing on great fit, finding amazing materials, and building an inclusive community centered around body neutrality, spending time in nature, and finding joy in any environment. She was named one of Outside Magazine's Outsiders of the Year in 2021 and Well+Good Magazine's Changemakers in 2023.
To connect with Raquel, you can go to her website: Alpine Parrot
In this episode, youâll hear:
-A discussion around sizing terminology and embracing body neutrality, while understanding that everyone is on their own journey.
-The importance of education and knowing that what the tag says does not matter.
-True-to-size â what does this even mean??
-What happens when brands bring in additional sizes, but donât sell them?
-How quality of apparel affects your experience in the activities youâre doing.
We canât wait to hear what you think of this episode!
Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course
Like, comment & subscribe to my channel here:
https://www.youtube.com/@unmarkedstreet/
Learn more at https://www.thebusinessofapparel.com
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Connect with us:
https://www.linkedin.com/company/unmarked-street/
https://www.instagram.com/unmarkedstreet/
https://www.facebook.com/profile.php?id=100076027998346
https://twitter.com/UnmarkedStreet
https://www.pinterest.com/unmarkedstreet/ -
Celebrating One Year of Podcasting!
In todayâs episode, we celebrate an incredible milestone â a full year of the Business of Apparel podcast and Rachel is reflecting on the journey! We've weathered the ups and downs of the apparel industry in 2023, including the loss of significant contracts. These setbacks have only fueled our commitment to resilience and growth, both for Unmarked Street and the industry as a whole.
Our conversation also tackles the complex issue of fast fashion and sustainability. As we explore the high environmental costs of brands like Shein and Amazon apparel, we confront the hard truth about consumer behavior â the gap between the desire for sustainability and the allure of low-cost fashion. It's a poignant reminder of the challenges we face in the industry, from job losses to heavy workloads. Yet, there's hope. Unmarked Street stands firm in its mission to equip apparel professionals with the tools to shine in a competitive job market, advocating for eco-friendly practices.
Wrapping up the episode, we share the evolution of Unmarked Street from our humble beginnings on social media to developing a comprehensive platform, we've tackled budget constraints and the demands of content creation head-on. As Rachel reflects on her growth as a business leader, we invite you to connect with us for all of our social media, podcast, and YouTube content that pave the way for a more informed and sustainable industry. And if this conversation strikes a chord, pass it along to someone who can benefit from our collective insights into the ever-evolving world of apparel.
In this episode, youâll hear:
-Shout outs and thanks to all of those involved with the podcast and a little glimpse of what goes into creating consistent podcast content.
-Beginnerâs luck and the steps beyond - the role it played specifically in Unmarked Street.
-The challenges the apparel industry faced in 2023.
-The importance of creating true demand for sustainability in fashion, not just demanding it without follow-through.
-The unwavering commitment to providing free content and the personal growth Rachel has experienced over the past year.
We canât wait to hear what you think of this episode!
Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course
Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet/videos
Learn more at https://www.thebusinessofapparel.com
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Connect with us:
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What Does it Cost to Build an Apparel Line?
In this episode, Rachel delves into the nitty gritty of launching a custom apparel line. Inspired by last weekâs episode with Kelly Roach, we touch on initial funding, gauged customer preferences with merchandising methods like drop shipping, and learned the importance of unique designs. We then dive deep into the realities of the fashion industry, offering a behind-the-scenes look at the steps involved in creating a clothing line, and the strategic planning needed for budgeting and development. You'll come away with a newfound understanding of the costs, from material sourcing to pricing garments for profitability.
Build a solid foundation for your fashion venture by learning the advantages of hourly rates and monthly retainers in apparel development. In this episode, Rachel shares how tapping into the wisdom of industry veterans can change the trajectory of your apparel project. We also discuss the necessity of tech packs and professional guidance when working with manufacturers. With these insights, you're equipped to make informed decisions about hiring the right talent, structuring payment, and allocating your budget for maximum impact on your apparel line.
In this episode, youâll hear:
-How merchandising is a great way to gauge what your customer wants before diving into creating a custom line.
-The importance of hiring people on your team who have experience and truly know what theyâre doing.
-The realities of what costs you will be looking at and the time you should plan to invest in building an apparel line.
-Monthly retainer vs. Hourly costs + real costs associated with each step of the development process.
-How profit can be used correctly to help push your brand forward.
We canât wait to hear what you think of this episode!
Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet/videos
Learn more at https://www.thebusinessofapparel.com
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https://www.instagram.com/unmarkedstreet/
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https://www.pinterest.com/unmarkedstreet/ -
Building and Scaling an Apparel Brand With a Purpose, featuring Kelly Roach
In this episode, Rachel sits down with the Founder & CEO of Kelly Roach International, Kelly Roach! Kelly is also the co-founder of the Give Her Courage movement and The Courageous Brand. Together, we unwrap the essence of what it takes to empower young girls through fashion and leadership development. Listen in as Kelly shares the journey of creating a performance apparel line that stands as a wearable sign of courage, designed to instill confidence and self-worth in both women and girls.
Embarking on an apparel brand is no small feat, and this episode is brimming with insights on the hurdles and strategies integral to brand development. We delve into the painstaking process of sample refinement and the unforeseen complexities of working with overseas vendors. Kelly and Rachel dissect the importance of quality, fit, and customer loyalty, offering firsthand experiences that illuminate the significance of patience and a meticulous approach to launching a successful apparel line.
Building a successful brand is akin to playing chess; every move must be strategic and thoughtful. Tune in as we discuss the critical role of ambassador programs, community building, and the shift from creator to marketer. We emphasize the necessity of understanding the financials of inventory investment, pricing strategies, and the power of learning from the missteps of others. Whether you're an emerging designer or an established entrepreneur, this conversation is packed with actionable advice to steer your brand toward enduring success.
In this episode, youâll hear:
-The story behind the Give Her Courage movement and The Courageous Brand.
-Reasoning and explanation behind the route chosen to start building the apparel brand.
-Mistakes were made - what Kelly would do differently the next time around.
-Realistic timelines and costs associated with building an apparel brand slated for success.
-Spend just as much time on advertising and marketing as you do creating!
We canât wait to hear what you think of this episode!
Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet/videos
Learn more at https://www.thebusinessofapparel.com
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Connect with us:
https://www.linkedin.com/company/unmarked-street/
https://www.instagram.com/unmarkedstreet/
https://www.facebook.com/profile.php?id=100076027998346
https://twitter.com/UnmarkedStreet
https://www.pinterest.com/unmarkedstreet/About Kelly Roach:
Kelly Roach is one of the only female founders in the online space to build her company from 0 to 8 figures with 0 debt, investors, or outside funding. Kelly is a former NFL cheerleader and Fortune 500 executive turned 8-figure+ entrepreneur empowering thousands around the globe to achieve financial and lifestyle freedom through entrepreneurship.
Kelly is an 11x international best-selling author, Top 20 podcast host, and philanthropist who has been featured in major media such as ABC, NBC, Fox, and Forbes - as well as the recipient of prestigious awards such as #287 on the Inc. 5000 list, The StevieÂź Awards Woman of the Year, TITAN CEO of the Year, and Inc.âs Best in Business.
Connect with Kelly:
Website: https://kellyroachcoaching.com
Instagram: https://www.instagram.com/kellyroachofficial/?hl=en
LinkedIn: https://www.linkedin.com/in/kellyroachint/
Facebook: https://www.facebook.com/kelly.roach.520
Twitter: https://x.com/kellyroachlive?s=20
Youtube: https://www.youtube.com/c/kellyroach
Podcast: https://podcasts.apple.com/us/podcast/the-kelly-roach-show/id1052353755
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The Business of Apparel Podcast Series: Timelines for Success!
In this last episode of the Business of Apparel Series, Rachel wraps up our enlightening journey into the secrets of billion-dollar apparel brands. In this grand finale, we pull back the curtain on the project management side of fashion, exploring the often misunderstood yet crucial world of timelines and calendars. I debunk the myth of the quick turnaround and explain why a nine-month period is the golden window for launching a custom apparel line from concept to consumer. You'll also get a glimpse into the meticulous pre-production phase, understanding the significance of tech packs, prototypes, and how the project management triangleâquality, timeline, and budgetâplays a vital role in crafting your brand's success.
Sign up for the FREE workshop: https://www.thebusinessofapparel.com/freeworkshop
In this episode, youâll hear:
-Why timelines are one of the most hated topics in the apparel industry!
-Why starting with the end date in mind is ideal when preparing to launch a line.
-Each of the processes involved and their roles.
-A breakdown of the suggested 9-month timeline.
-A deep dive into the Project Management Triangle.
We canât wait to hear what you think of this episode!
Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet/videos
Learn more at https://www.thebusinessofapparel.com
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Connect with us:
https://www.linkedin.com/company/unmarked-street/
https://www.instagram.com/unmarkedstreet/
https://www.facebook.com/profile.php?id=100076027998346
https://twitter.com/UnmarkedStreet
https://www.pinterest.com/unmarkedstreet/ -
The Business of Apparel Podcast Series: The Forecasting Process
In this episode of the Business of Apparel Series, Rachel takes us through the intricate art of forecasting in the apparel industry, a task that's as challenging as it is vital for the balance of inventory and customer satisfaction. From the complexities that arise during unforeseen events, like the COVID-19 pandemic, to the essential role of historical sales data in planning for new seasons, we unpack the elements that make forecasting a formidable yet indispensable process. We also delve into the three-tiered strategy of forecasting that can align production with sales targets, a technique especially relevant for those working closely with sales teams or selling directly to consumers. This episode really sheds light on how a solid forecasting approach is key to sustaining manufacturing relationships and ensuring the timely production of quality goods, insights that could be pivotal to the growth and success of any apparel brand.
Sign up for the FREE workshop: https://www.thebusinessofapparel.com/freeworkshop
In this episode, youâll hear:
-How forecasting has changed in the industry, especially since the pandemic.
-The 3 types of forecasts you need to put together for your apparel brand.
-How to use historical data in an initial sales forecast.
-Never send a false forecast - the downsides.
-Learning to lean on your community for helpful feedback and using this in your forecasting.
We canât wait to hear what you think of this episode!
Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course
Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet/videos
Learn more at https://www.thebusinessofapparel.com
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Connect with us:
https://www.linkedin.com/company/unmarked-street/
https://www.instagram.com/unmarkedstreet/
https://www.facebook.com/profile.php?id=100076027998346
https://twitter.com/UnmarkedStreet
https://www.pinterest.com/unmarkedstreet/ -
Beyond the Size Tag: Exploring Self-Confidence Through Apparel and Hypnosis with Leslie Thornton
In this episode, Rachel chats with Leslie Thornton, to discuss the transformative journey of self-love and emotional mastery in not just shedding pounds but also cultivating a lasting appreciation for our bodies.. Discovering that perfect outfit in your closet that makes you feel unstoppable can be a game-changer, but what happens when your body changes and the clothes don't fit the same way anymore? We unravel the complex ties between fashion, self-esteem, and health, emphasizing the power of size inclusivity and the need to shift focus from the numbers to a reflection of confidence and comfort in the mirror. Leslie provides insight into the emotional roadblocks of accepting our changing bodies, and together, we underscore the fashion industry's potential to fuel personal empowerment.
During our travels, we've learned firsthand how diverse the world's sizing systems are where our usual size is just a number, and fit is the only universal language. We explore the idea of detaching from the labels and sizes that so often define us, diving into personal stories and cultural insights that highlight the variety of perceptions surrounding body image across the globe. As we close, I invite you to join me in discussing how apparel professionals can harness these insights to foster inclusive brands that encourage self-acceptance and holistic health.
Leslie is the Founder and CEO of Hypnosis for Permanent Weight Loss, an international health coaching program for people seeking mental freedom from food, body, and weight, and is a leading expert in the holistic health space. Leslie is an NLP Trainer, Hypnotist, & certified coach, who has helped 100's of people around the world - overcome the mental obsession with food, body, and weight for good!
In this episode, youâll hear:
-The importance of having really well-fitting apparel and its impact on your day-to-day life.
-Size numbers mean nothing!
-The difference in sizing across other areas of the world and cultures.
-The process behind learning to transform your thoughts through hypnosis.
We canât wait to hear what you think of this episode!
Connect with Leslie: https://hpwl.co/
Leslieâs Instagram: https://www.instagram.com/lesliemthornton/
Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet/videos
Learn more at https://www.thebusinessofapparel.com
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Connect with us:
https://www.linkedin.com/company/unmarked-street/
https://www.instagram.com/unmarkedstreet/
https://www.facebook.com/profile.php?id=100076027998346
https://twitter.com/UnmarkedStreet
https://www.pinterest.com/unmarkedstreet/ -
The Business of Apparel Podcast Series: Numbers Donât Lie!
In this episode of the Business of Apparel Series, Rachel explores the crucial numbers that will drive your apparel brand towards success. Listen in as I break down the importance of understanding margin percentages, a vital indicator of product health and profitability. I'll share why a margin of 35% or lower could spell trouble for your business when considering the full spectrum of expenses, and offer you an opportunity to further your knowledge through an upcoming free workshop. You won't want to miss the chance to participate in this workshop so that you can immediately impact your business strategy.
We then discuss actionable strategies to increase profitability, from renegotiating with factories to selecting more cost-effective materials, and even adjusting retail prices when necessary. Grasp the intricacies of direct-to-consumer and wholesale margins, and learn how calculating profit margins with both retail price and landed cost in mind is a fundamental driver for growth and financial independence. This conversation is tailored to empower you with the tools and knowledge to help you grow a profitable apparel business.
Sign up for the FREE workshop: https://www.thebusinessofapparel.com/freeworkshop
In this episode, youâll hear:
-Are you bringing in the profits you need to grow your business?
-Why itâs hard for small businesses to compete with the big box brands.
-Working backwards to figure out your profit margin and the factors that go into the process.
-The importance of SKU rationalization and how this ties into setting appropriate profit margins.
We canât wait to hear what you think of this episode!
Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course
Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet/videos
Learn more at https://www.thebusinessofapparel.com
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Connect with us:
https://www.linkedin.com/company/unmarked-street/
https://www.instagram.com/unmarkedstreet/
https://www.facebook.com/profile.php?id=100076027998346
https://twitter.com/UnmarkedStreet
https://www.pinterest.com/unmarkedstreet/ -
Tailoring Success Outside of the 9 to 5 with Debra Boulanger
In this episode, Rachel sits down with the remarkable Deb Boulanger, founder of the Launch Lab for Women Entrepreneurs and the Great Do-Over, for a candid conversation about the leap from the corporate world to entrepreneurship. Deb shares invaluable insights on harnessing the spirit of an intrapreneur to fuel your own business venture, drawing on her personal journey and the challenges she faced while adapting to the digital marketing landscape. She emphasizes the power of your corporate experiences and the pivotal role of coaching and community in the often daunting early stages of establishing a brand.
Listen in as we explore the mindset shifts essential for budding entrepreneurs, tackling fears and overcoming the scarcity mindset that often accompanies this transition. We dissect the realities of replacing a corporate salary, discuss financial strategies for growth, and celebrate the success stories emerging from Debâs accelerator program.
Deb Boulanger is the Founder of the Launch Lab for Women Entrepreneurs and the Great Do-Over. She is also the amazing host of the Life After Corporate Podcast. With 27 years of experience in launching services, she has dedicated her career to closing the revenue gap for women founders.
In this episode, youâll hear:
-Characteristics to notice within yourself before you begin your entrepreneurial journey.
-Leveraging corporate experience, the importance of hiring a coach and building a community.
-The value of market research and what to expect early on in your journey.
-Tips for paying yourself and learn where your profits should be!
We canât wait to hear what you think of this episode!
You can learn more about Deb at her website: https://thegreatdoover.com/
You can also follow her @deb_boulanger on Instagram or on LinkedIn:
https://www.linkedin.com/in/debboulanger-thegreatdo-over/
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Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet/videos
Learn more at https://www.thebusinessofapparel.com
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Connect with us:
https://www.linkedin.com/company/unmarked-street/
https://www.instagram.com/unmarkedstreet/
https://www.facebook.com/profile.php?id=100076027998346
https://twitter.com/UnmarkedStreet
https://www.pinterest.com/unmarkedstreet/ -
The Business of Apparel Podcast Series: All About Sourcing
In this episode of the Business of Apparel Series, Rachel pulls back the curtain on apparel sourcing. This episode packs a punch with firsthand experiences and expert insights on navigating the complex web of manufacturer partnerships, cost negotiations, and the crucial dance with minimum order quantities (MOQs). Whether it's weighing the pros and cons of local versus overseas production or the art of funding those first crucial purchase orders, this conversation is a goldmine for anyone ready to take their apparel business from concept to closet.
Embark on a journey of financial savvy and strategic sourcing as we tackle the challenges of funding a startup and the allure of low MOQs.. Discover how side hustles can be more than just income diversifiersâthey can be the lifeline for your brand's inception and growth. We're not just sharing experiences here; we're equipping you with actionable strategies and highlighting invaluable resources to ensure you can forge ahead with confidence in your manufacturing choices and sustainable practices.
To wrap up, we delve into the ethical and practical facets of manufacturing that can define or derail your brand's legacy. Learn how to establish a robust relationship with your factory, ensure your products are ethically sourced, and maintain that crucial balance between cost and quality.
In this episode, youâll hear:
-Unmarked Streetâs role in sourcing for your company.
-The importance of understanding Minimum Order Quantities (MOQs).
-Where is your funding coming from?
-Ethics in factories and cleanliness should be top priority.
We canât wait to hear what you think of this episode!
Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet/videos
Learn more at https://www.thebusinessofapparel.com
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Connect with us:
https://www.linkedin.com/company/unmarked-street/
https://www.instagram.com/unmarkedstreet/
https://www.facebook.com/profile.php?id=100076027998346
https://twitter.com/UnmarkedStreet
https://www.pinterest.com/unmarkedstreet/ - Laat meer zien
