Afleveringen
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What if the reason your business feels stuck isn't because you need a better strategy—but because you don't have a movement?
In this episode, Dielle Charon shares the exact framework she used to completely rebrand her business, launch a thriving membership, redesign her offers, and create a new vision after hitting a plateau. She walks through the 10-question "Movement Business Plan" she uses to make major business decisions—from refining your messaging and offers to designing a business model that supports the life you actually want.
If you're thinking about rebranding, changing your niche, creating new offers, or scaling to your next revenue milestone, this episode will help you build a business with intention instead of reacting to what's happening around you.
Timestamps
00:00 Intro + Why every business needs a movement
01:30 How Dielle rebuilt her business after plateauing
03:00 Why desire isn't enough without a plan
05:00 The difference between short-term planning and a movement plan
06:45 When it's time to rethink your business model
08:45 Question 1: Define your movement word
11:00 Question 2: Map your skills to your clients' identity
15:30 Question 3: Create a company direction, not just a revenue goal
17:30 Question 4: The Want Match exercise
22:30 Building offers your clients want—and you love delivering
24:30 Question 5: Let your movement drive every business decision
27:00 Question 6: Decide how you want to receive money
29:15 Question 7: Design your schedule before your business designs it
33:30 The hidden sacrifices behind every business model
35:45 Question 8: Decide what you're willing to leave behind
38:15 Question 9: Build values that support your movement
40:30 Question 10: Visualize how your movement shows up in your marketing
43:00 Becoming a "video-first" business
44:45 The full 10-question Movement Business Plan recap
47:00 Final thoughts: Build a movement, not just a business
Website:
forthe23percent.comInstagram:
@forthe23percentMembership:
forthe23percent.com/membership -
What if your biggest content problem isn't the algorithm—but the heartbreak you're carrying from past posts that didn't perform?
In this episode, Dielle Charon shares an update on her content journey after growing to nearly 20,000 TikTok followers and explains exactly how she's rebuilding her Instagram from the ground up. She unpacks the concept of content heartbreak, why so many entrepreneurs stop posting before they ever gain traction, and the mindset shifts and strategies she's using to create consistent organic leads in 2026.
Whether you're struggling with low engagement, wondering if organic marketing still works, or trying to fall back in love with creating content, this episode will help you rethink your approach and build a sustainable content strategy that actually grows your business.
00:00 Intro + TikTok growth update
01:10 What is content heartbreak?
03:00 Why Instagram stopped working for so many entrepreneurs
04:45 Why organic content is still worth fighting for
06:30 How free content changed Dielle's life
07:45 Healing your relationship with content first
09:00 Why "dead" accounts aren't actually dead
10:45 The honesty every entrepreneur needs about social media
12:30 Stop looking for one strategy that works forever
14:00 You're not the CEO of Instagram
16:00 How TikTok helped heal Dielle's content heartbreak
17:15 Why Instagram and TikTok reward different things
19:00 The real reason your current audience isn't engaging
20:45 How trial reels can revive your Instagram
22:30 Why Dielle is posting five trial reels a day
24:00 The 10-minute content rule
25:30 Why quantity beats quality in the beginning
27:00 How you go viral is how you stay viral
29:00 The mistake Dielle made with high-production content
31:00 Why your words matter more than your production quality
32:00 The content frameworks Dielle is testing right now
34:00 Hooks, credibility, and storytelling that drive engagement
36:00 Why content is always evolving—and why that's a good thing
37:00 Final thoughts: If someone else can figure it out, so can you
Website:
forthe23percent.comInstagram:
@forthe23percentMembership:
forthe23percent.com/membership -
Zijn er afleveringen die ontbreken?
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You got the messaging. You updated your bio. You retooled your webinar. And nothing changed. Dielle Charon breaks down why and the answer has nothing to do with the words themselves. It's messaging certainty. And without it, even the most perfect offer promise will fall flat every single time.
This is the companion episode to last week's results episode and it might be the most important thing you hear about your marketing all year.
00:00 – What messaging certainty actually means
04:00 – The quit your racist job story and the $2.5M webinar
09:00 – What a result is and why you need conviction behind it
13:00 – The two extremes: making it up vs. over-analyzing
17:00 – How messaging becomes identity
21:00 – 4 questions to build messaging certainty
23:00 – What to do when the messaging feels scary
For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color.
Website:
forthe23percent.comInstagram:
@forthe23percentMembership:
forthe23percent.com/membership -
"I can't promise results. I can't control my clients. My niche is too nuanced." Dielle has heard every version of this and she's here to break it all down. In this episode, she shares her full philosophy, framework, and real examples for how to create a compelling, ethical, time-based result in your marketing, no matter what you coach or who you serve.
Whether you're a marriage coach, anxiety coach, breathwork coach, manifestation coach, or nervous system coach this episode is for you.
00:00 – Why this episode exists
04:00 – Dielle own results history — from time management to millions
08:00 – What a result actually is (qualitative and quantitative)
12:00 – Why promising results is the most ethical choice
17:00 – The doctor analogy — tracking results saves your reputation
22:00 – Have, Do, Get framework explained
24:00 – Real examples: marriage, anxiety, manifestation, breathwork, nervous system coaches
29:00 – How to create a timeline that fits your program
For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color.
Website:
forthe23percent.comInstagram:
@forthe23percentMembership:
forthe23percent.com/membership -
Every business is 50% celebration and 50% disappointment. The entrepreneurs who stay in business longest aren't the ones who only win. They're the ones who have a plan for both.
Dielle breaks down her full celebration plan and disappointment plan framework, shares her own personal 50/50 from 2026, and gives you the exact steps to stop unraveling when things don't go the way you planned.
00:00 – Why you need both a celebration and disappointment plan
04:00 – How only planning for wins leads to burnout
07:00 – The celebration plan: step 1 — success dump
10:00 – Step 2 — signal it to your body and relationships
13:00 – Step 3 — assume you're back at zero
18:00 – The disappointment plan: timed permission to feel bad
23:00 – Figure out what actually happened (only 5 things can be off)
26:00 – Commit to the work, not the result
29:00 – Dielle's own 50/50 for 2026
For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color.
Website:
forthe23percent.comInstagram:
@forthe23percentMembership:
forthe23percent.com/membership -
Why some entrepreneurs make sales faster than everyone else has nothing to do with talent and everything to do with their willingness to take action.
In this episode, host Dielle Charon sits down with lead generation strategist and longtime client Roma Shah to talk about the realities of entrepreneurship, sales, rejection, and what it actually takes to grow a business in 2026. They unpack the entitlement that's keeping entrepreneurs stuck, why hustle isn't a dirty word, how to recover from failure faster, and why DMs are still one of the most effective sales tools available today.
From building a six-figure business during the pandemic to closing high-ticket offers through simple conversations, Roma shares her no-nonsense approach to sales, focus, and making money.
00:00 Intro + Meet Roma
01:15 How Roma built a six-figure business during the pandemic
02:10 The biggest difference between sales in 2020 and 2026
04:00 Why entrepreneurs struggle to get attention now
06:15 Entitlement, ego, and the truth about marketing
08:45 Employee mindset vs. entrepreneur mindset
11:30 The biggest risks entrepreneurs actually take
14:00 Why emotional resilience matters more than strategy
16:15 Speed, failure, and getting back in the game
18:00 Is it burnout or failure fatigue?
21:00 Why hustle culture isn't the enemy
24:30 The East Coast mentality and common sense in business
27:15 Why DMs still work in 2026
29:45 The simple DM framework that creates conversations
33:00 How to handle rejection and follow-up without fear
36:00 What sales actually is (and what it isn't)
39:30 Why entrepreneurs need more conversations, not more tactics
42:00 Making money without apologizing for it
45:00 DMs with integrity and building genuine connections
48:00 Final thoughts + where to connect with Roma
Join the membership: https://forthe23percent.com/everything-sales
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Join our kickstarter and choose one of our five special rewards for being a founder in our app startup!
Go to ginaknox.co/kickstarter to sign up.
Instagram: instagram.com/ginaknox
Email: [email protected]
For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color.
Website: forthe23percent.com
Instagram: @forthe23percent -
Four real business owners. four real money & sales problems. Live coaching from two millionaires. This is the FINAL episode of our 4-part sales & money series and a sneak preview of what the June 1st Coach-a-thon will be.
In this episode, host Dielle Charon and money coach Gina Knox answer real submitted questions from listeners about inconsistent income, building wealth, niching down, scaling without burnout, and getting out of "starving business owner" mode. If you missed Parts 1–3, go back and listen — the foundation matters.
00:00 Intro + Coach-a-thon preview
01:50 Coaching #1 — Brittany: $15K months / $3K months
02:50 Why inconsistent income is normal (even at 7 figures)
04:30 Student loans vs. investing (the math)
06:15 Brittany's sales problem: inspiring but not selling
08:15 Coaching #2 — Michelle: 7 years in, is she building wealth?
09:25 The owner's pay formula every business owner needs
12:00 The 3 questions to ask your accountant
13:25 Michelle's sales problem: referral-only is a risk
15:00 How to build an online audience from your client work
17:25 Coaching #3 — Dr. Priya: earning more, feeling broke
18:25 Why your revenue isn't your salary
19:50 Setting owner's pay based on the business, not your bills
22:00 Launching a membership without feeling salesy
22:40 Why niching down is the cheapest way to make more money
25:30 Coaching #4 — Danny: $750K revenue / $70K take-home
26:50 The construction industry "starving artist" trap
27:55 Operations is where your profit is leaking
29:55 The garden analogy: why you have to cut to grow
32:45 Should you compete on price? (Specialty over commodity)
36:00 Big themes: niching + operational inefficiencies
38:25 Join us on June 1st for the live Coach-a-thon
Connect With Gina Knox:
Instagram:
instagram.com/ginaknoxEmail:
[email protected]For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color.
Website:
forthe23percent.comInstagram:
@forthe23percentMembership:
forthe23percent.com/membership -
Why earning more money starts with healing your money story not pushing harder. In this episode, host Dielle Charon and money coach Gina Knox break down the mindset shifts that actually move business owners forward financially in 2026 including why panic kills sales, why "delusional" thinking might be your biggest asset, and why you don't actually need more money to feel financially safe.
This is Part 3 of our 4-part series on fixing your sales and money in 2026. If you missed parts 1 and 2, go back and listen to those first — they set up the foundation for everything we cover here.
00:00 Intro + Small Business Money App update
01:23 Why money mindset is really about healing
02:35 Money story vs. money facts
06:00 The "I'm always winning" mindset shift
08:30 How Gina made $300K her quit-job year
10:10 "I'll cross that bridge when I get there"
11:10 The truth about "I need money NOW"
13:30 You don't actually need more money
14:00 The banquet table: every option on the table
17:30 How to actually work on money mindset
20:00 Radical responsibility (and why it's freeing)
22:40 Dielle's 100-point credit tank story
26:40 Sell even when your business isn't perfect
29:30 Why detachment makes you better at business
33:30 The June 1st Coach-a-thon + how to join
Connect With Gina Knox:
Instagram:
instagram.com/ginaknoxEmail:
[email protected]For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color.
Website:
forthe23percent.comInstagram:
@forthe23percentMembership:
forthe23percent.com/membership -
Dielle and Gina are back together and this time they're breaking down everything you need to know about fixing your sales AND your money in 2026. From COVID debt finally coming due, to over-bloated offer suites, to a knowing exactly what to cut and what to keep this episode is one of the most practical financial conversations for small business owners you'll hear all year. Plus they announce their brand new small business money app and an 8-hour live coach-a-thon coming June 1st.
0:00 Introduction to the Podcast
0:25 Overview of the Episode
0:42 Highlighting Last Week's Episode
1:33 Introduction to Special Events
1:50 Sales Challenges in 2026
2:19 Contextualizing Sales Coaching
4:01 The Current Market Challenges
5:07 Key Issues Facing Entrepreneurs
7:00 Reflections on the Pandemic's Impact
11:22 Essential Sales Skills
14:43 The Sales Conversation Framework
18:16 Reframing Objections
21:49 Identifying Ideal Clients
23:01 Overcoming Personal Biases in Sales
29:50 Conclusion and Reflection
Connect With Gina Knox:
Instagram:
instagram.com/ginaknoxEmail:
[email protected]For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color.
Website:
forthe23percent.comInstagram:
@forthe23percentMembership:
forthe23percent.com/membership -
Welcome to For the 23%, a podcast dedicated to empowering women of color in business and entrepreneurship. Join your host, Dielle, a former social worker turned multi-million dollar entrepreneur, as she teams up with sales coach Gina to explore innovative strategies to fix your sales and money mindset in 2026. Together, they will uncover the unique challenges faced by women of color entrepreneurs and provide actionable advice on increasing sales, navigating financial hurdles, and embracing a growth-focused mindset. Tune in to transform your business, build wealth, and create the freedom you deserve!
Introduction to the Podcast (0:00)
Overview of the Episode (0:25)
Highlighting Last Week's Episode (0:42)
Introduction to Special Events (1:33)
Sales Challenges in 2026 (1:50)
Contextualizing Sales Coaching (2:19)
The Current Market Challenges (4:01)
Key Issues Facing Entrepreneurs (5:07)
Reflections on the Pandemic's Impact (7:00)
Essential Sales Skills (11:22)
The Sales Conversation Framework (14:43)
Reframing Objections (18:16)
Identifying Ideal Clients (21:49)
Overcoming Personal Biases in Sales (23:01)
Conclusion and Reflection (29:50)
Connect With Gina Knox:
INSTAGRAM: instagram.com/ginaknox
EMAIL: [email protected]
For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color.
Website: forthe23percent.com
Instagram: @forthe23percent
Membership: forthe23percent.com/membership
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Join our waitlist:
smallbusinessmoneyapp.comDielle and Gina Knox are making it official they're co-founding a startup together. In this episode, they break down the idea behind the app they are working on, how their co-founder relationship came together, what's been built so far, and why neither spreadsheets nor existing budgeting tools are actually solving the real problem entrepreneurs have with money.
If you've ever woken up dreading your finances, hated opening a spreadsheet, or wished someone could just tell you what your numbers mean and what to do this app is being built for you.
00:00 – The big announcement
04:00 – Dielle & Gina's backgrounds and how they met
14:00 – The Sunday morning that sparked the app idea
20:00 – Why YNAB and spreadsheets aren't enough
24:00 – Six months of co-founder conversations
27:00 – Splitting roles: who does what
31:00 – Finding the right engineering team
36:00 – Where they are now and what's next
Connect With Gina Knox:
Instagram:
instagram.com/ginaknoxEmail:
[email protected]For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color.
Website:
forthe23percent.comInstagram:
@forthe23percentMembership:
forthe23percent.com/membership -
Dielle is pulling back the curtain on her Q1 2026 wins and losses, the personal heartbreak, and the 8 lessons that are reshaping how she runs her multimillion dollar business. This is one of the most honest episodes she's ever recorded. From a $350K mastermind launch to a funnel that stalled, from going viral on TikTok to processing deep personal grief while still showing up.
00:00 Intro
00:29 Quarterly Update Setup
02:42 Q1 Wins and Growth
03:50 Three Skills to Master
07:06 Q1 Losses and Heartbreak
10:10 Funnel Challenges and Ads
12:24 Visibility and Content Breakthroughs
14:57 Lesson One Focus and Time
22:35 Delegation to Scale
26:48 Create What You Want
28:31 Hiring Creative Help
29:16 Studio Setup Glow Up
31:21 Create What You Want
31:47 Long vs Short Wins
34:12 No One Right Way
37:37 Health Is Wealth
40:49 Building Year Reality
46:52 Life vs Business Pain
52:58 Q2 Plans and Farewell
For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color.
Website:
forthe23percent.comInstagram:
@forthe23percentMembership:
forthe23percent.com/membership -
Dielle spent years selling $5K, $10K, even $20K high ticket offers. Then she built a membership and everything changed. In this episode, she breaks down exactly why she made the switch, what's inside the completely revamped Everything Sales and Money Membership, and why April 2026 is the best time to join before the price goes up.
If you're a woman of color entrepreneur trying to sign high ticket clients every single month this membership was built for you.
00:00 Podcast Intro
00:24 Launch Week Updates
01:09 Bonuses And Pricing
02:49 Why A Membership
06:01 Member Results Story
06:41 Revamp Based On Feedback
08:25 New Curriculum And AI
09:54 Live Calls And Intensives
12:11 Guest Weeks And Themes
14:44 Challenges And Daily Sales
16:05 Events Tools And Support
17:36 Join The Membership
18:07 Outro And Links
For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color.
Website:
forthe23percent.comInstagram:
@forthe23percentMembership:
forthe23percent.com/membership -
Too much information, too many strategies, and still not hitting your sales goals? Dielle breaks down the brand new signature sales process inside the Everything Sales and Money Membership a simple, repeatable 4-step framework designed to sell any offer at any income level in 2026. Whether you're a beginner who's never sold anything or a millionaire looking to scale, this process is income agnostic, offer agnostic, and platform agnostic. No more guessing what to do next.
00:00 Intro
00:24 Challenge and bonuses
01:38 Why a new process
06:16 Building the curriculum
07:39 Pro recording and scripts
12:52 AI bots and experience
14:12 Step one sales diagnostic
15:34 Step two sales strategy
19:59 Step three sales playbooks
22:06 Step four sales routines
25:52 Join the membership
26:40 Closing and outro
For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color.
Website:
forthe23percent.comInstagram:
@forthe23percentMembership:
forthe23percent.com/membership -
Host Dielle shares her philosophy on when and how to evolve your offer recommending a refresh every 18–24 months as markets, audiences, and AI shift. She breaks down three approaches: tweak your messaging and positioning, add or remove features, or sunset and build something new.
00:00 Intro
00:25 Series Setup
02:24 One on One Coaching
05:26 Group Coaching Offers
12:37 Mastermind Strategy
17:27 Selling Online Courses
20:37 VIP Day Positioning
22:53 Live Event Selling
26:21 Membership Model
29:45 Wrap Up
For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color.
Website:
forthe23percent.comInstagram:
@forthe23percentMembership:
forthe23percent.com/membership -
Host Dielle continues her "offers that actually sell" series, breaking down why each offer type demands its own marketing and positioning strategy. She covers what makes buyers say yes to one-on-one coaching, group programs, masterminds, courses, VIP days, live events, and memberships and the specific selling angles for each.
00:00 Intro
00:25 Series Setup
02:24 One on One Coaching
05:26 Group Coaching Offers
12:37 Mastermind Strategy
17:27 Selling Online Courses
20:37 VIP Day Positioning
22:53 Live Event Selling
26:21 Membership Model
29:45 Wrap Up
For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color.
Website:
forthe23percent.comInstagram:
@forthe23percentMembership:
forthe23percent.com/membership -
Are you solving 2026 problems, or are you still stuck in 2021? This week, host Dielle shares the ultimate checklist of why your offers might not be converting. If you're selling a skill instead of a transformation, relying on vague buzzwords like "burnout," or failing to address objections with "even if" statements, this episode is for you. Learn how to craft "features that fascinate" and build an intersectional offer that practically sells itself.
00:00 Intro
00:28 Updates and Free Course
01:17 Journal Ecosystem Tangent
02:08 Why Offers Don't Sell
03:04 Sell Transformation Not Skills
05:35 Solve 2026 Problems
09:38 Identity Over Demographics
12:02 Too Niche or Too Broad
14:22 Avoid Fluffy Niches
18:05 Features That Fascinate
19:52 Handle Objections Even If
21:40 Intersectionality Based Offer
24:34 Recap and Call to Action
25:14 Outro
For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color.
Website:
forthe23percent.comInstagram:
@forthe23percentMembership:
forthe23percent.com/membership -
Host Dielle clarifies the difference between an offer (what customers buy) and selling (how you promote it), and explains key offer components: price, what's included, the result, objections, and identity (including her VISA framework). Dielle shares "offer tests" such as making sales within 30 days from consistent posting, generating referrals, and hearing "this is exactly what I needed," and recommends refreshing offers every 18–24 months as markets change.
00:00 Podcast Intro
00:30 New Training Series
01:17 Offer vs Selling
03:40 Offer Building Blocks
09:57 Identity Based Niching
12:55 Offer Tests Checklist
17:25 Refresh Offers Over Time
21:46 Wrap Up and CTA
22:11 Membership Outro
For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color.
Website:
forthe23percent.comInstagram:
@forthe23percentMembership:
forthe23percent.com/membership -
Host Dielle explains "business urges" as dopamine-driven impulses that feel urgent but aren't always strategic, like the urge to change offers, pivot niches, overwork, overthink, delete social media, revisit decisions, or even quit. She emphasizes that urges are normal in entrepreneurship, major decisions shouldn't be made from short-term urgency, and consistency and experimentation beat perfectionism.
00:00 Intro
00:24 Welcome Back Updates
00:50 What Are Business Urges
03:06 Ben and Jerrys Analogy
04:51 Defining The Urge
06:18 Common Urges Examples
10:12 Drastic Changes And Quitting
14:21 How To Process Urges
15:44 Tolerate Like A Vaccine
18:41 Dissipation And Wrap Up
20:33 Membership And Outro
For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color.
Website:
forthe23percent.comInstagram:
@forthe23percentMembership:
forthe23percent.com/membership - Laat meer zien
