Afleveringen
-
In today's episode, I'm going to be talking about 5 ways that you can increase your revenue and profits for your candle business!
Candle Connection Course waitlist: https://www.ericamariemorris.com/ccwaitlist
⮕ DOWNLOAD MY FREE CANDLE BUSINESS CHECKLIST: https://www.ericamariemorris.com/checklist
Inventora (my inventory software + COGS calculator) https://inventora.co/memoryboxcandleco -
In today's episode I'm going to tackle the topic of oversaturation within the candle industry.
I know this is a big reason why a lot of aspiring business owners do not pursue their dream of running their own candle business: the fear of not being able to stand out in a crowded market.
I'm here to hopefully alleviate this feeling for you because oversaturation may in fact, not be a bad thing after all!
In this episode we cover why establishing a strong brand, giving exceptional customer service and providing customization options for your products are all ways that you can stand out among the rest.
If you are needing help with branding and marketing, join the waitlist for my upcoming course here: https://www.ericamariemorris.com/ccwaitlist -
Zijn er afleveringen die ontbreken?
-
In this episode I break down my Candle Connection framework to help you find your target market so that you can connect more with them and sell more candles. Not to mention it makes making content so much easier!)
Step #1: What is the value you bring? What is the reason they would purchase your candles over someone else’s?Step #2: How do you connect more? Align your brand with a niche/theme to be able to connect deeper with your ideal customer.
Step #3: Who is your ideal customer? Create a detailed customer avatar profile of your ideal customer (one specific person) who would be the perfect customer for your candles.Step #4: Where can you find them? Research where your ideal customer hangs out (both online and offline) so you know where to put your marketing efforts.
Sign up for the waitlist of my upcoming candle connection course here: https://www.ericamariemorris.com/ccwaitlist -
In this episode, I'm going to dive into why I think you should start on Shopify instead of Etsy for your candle business.
I don't think that starting on Etsy is bad (it's what I did actually!) I just think that starting on Shopify is better for building a brand. In this episode I will elaborate further and also give you some tips on how to drive traffic to your website.
If you're interested in getting started with your own Shopify store, click here.
If you haven't already, download my free Candle Business Launch Checklist -
In this episode, we’re tackling one of the biggest questions candle makers face:
How do you know when your candles are ready to sell?
If you’ve been stuck in the endless cycle of testing and second-guessing yourself, this one’s for you. Spoiler alert: your candles don’t have to be perfect—they just need to meet three key pillars: safety, performance, and visual appeal.
We’ll dive into:
Safety: The non-negotiable standards your candles must meet to ensure they’re safe for customers.
Performance: How to test for a good burn, fragrance throw, and wick performance without overthinking every flicker of the flame.
Visual Appeal: Why aesthetics matter and what to be thinking about when it comes to the overall look of your candles.
Plus, I’ll share some personal insights and tips to help you stop overthinking and start selling with confidence.
If you’re ready to take the next step in your candle business journey, don’t forget to grab my free Candle Business Launch Checklist at ericamariemorris.com/checklist. -
In today's episode, I get a little...vulnerable. I took the time to think about what the main reasons were on why it took me over four years to finally turn an overall profit in my candle business. I hope this episode encourages you (so please make sure you listen all the way through!) Everyone's journey is different, and my journey is NOT yours. I am just sharing my journey in hopes that you can learn from my mistakes. Time Stamps: 00:00 – Introduction & personal background 02:00 – The business journey and profitability overview 04:30 – Mistake #1: Delayed action and the cost of overthinking 08:00 – Mistake #2: Overspending on non-essentials 11:30 – Mistake #3:Not having a clearly defined target market 14:00 – Final thoughts
-
In this episode, I decided to divert my usual topic of candle businesses to candle making topics! I received an email with questions on how to troubleshoot a problem with not having enough wax to fill a vessel, which lead into my honest thoughts on 464 wax, pouring mistakes I made in the beginning of my journey, as well as my previous experience almost joining an essential oil MLM.
-
In this episode, I dive into where you can sell your candles to make money, including the different platforms, places and specific ways to structure your business that you may not have thought about!
- Laat meer zien
