Afleveringen

  • Do you ever feel like you're stuck in a slump, questioning whether all your efforts are worth it? 

    Join me as I dive into the real meaning of pursuing your dreams and the costs associated with that journey. It's not just about chasing goals—it's about pausing, reflecting, and asking yourself what you truly want in life.

    You'll uncover how to align your identity with your aspirations, even when the path gets tough. 

    I'll share personal stories and examples of individuals who overcame significant obstacles to achieve their dreams, providing you with the clarity and confidence to move forward.

    Tune in and transform the way you think about your dreams. Embrace the costs, challenge your limits, and get ready to become the person capable of achieving your deepest desires.

    Key Takeaways:

    The importance of not letting current circumstances dictate your future possibilities.How to distinguish between your true desires and societal expectations.The role of emotional connection in driving your pursuit of goals.The necessity of letting go of your current self to become who you aspire to be.Practical tips for maintaining momentum and resilience during your transformation journey.

    Resources Mentioned:

    Episode 143: From Chaos To Calm: 5 Techniques I Use To Regulate My Nervous System

    Apple Podcast | Spotify 

    Connect With Kinsey Machos: 

    Website | Instagram | LinkedIn | Facebook 

    About the Host

    Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 

    Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

  • Are your audience's actions falling short of your expectations? It might be time to rethink your content strategy, focusing on one of marketing's most powerful yet overlooked tools: Call-to-Actions (CTAs).

    In this conversation, I'll uncover the art and science behind crafting compelling CTAs that drive engagement and convert prospects into clients. Drawing from personal experience, I'll reveal how small, strategic tweaks can significantly impact your audience's response.

    You'll discover that effective CTAs are more than just one-liners at the end of your content. We'll explore the numerous benefits of elevating your CTA game—benefits you may not have considered before.

    Tune in and transform your approach to CTAs to boost your business growth and client engagement.

    Key Takeaways:Learn why CTAs are crucial and how they fit into the client journey.Discover the elements of strong CTAs, including purpose, placement, and powerful verbs.Learn how to instill a sense of urgency and drive immediate action without being pushy or dishonest.

    Resources Mentioned:

    Sample post with more than one call-to-action: Episode 19: Lazy MarketingEpisode 117: How to Create Urgency to Get People to Buy Now (Versus Later)

    Apple Podcast | Spotify 

    Connect With Kinsey Machos: 

    Website | Instagram | LinkedIn | Facebook 

    About the Host

    Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 

    Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

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  • Have you ever wondered how to stand out in a crowded market, build authority in your field, and create a PR strategy that actually works? In this episode, we dive into these crucial topics with Renee Warren, a seasoned PR professional and entrepreneur.

    Throughout our conversation, Renee shares her wealth of experience in building and rebuilding businesses, offering key insights on focusing on your passions and delegating tasks you dislike. She reveals how PR strategies have evolved and provides practical tips for creating personalized pitches that resonate with your target audience.

    Renee also emphasizes the power of building meaningful relationships, consistently showing up, and leveraging opportunities like podcast appearances to establish yourself as an expert. She shares inspiring success stories and encourages women to draw attention to themselves and their businesses effectively.

    Whether you're an entrepreneur, a budding thought leader, or simply looking to enhance your professional presence, this interview is packed with actionable advice and empowering insights. 

    Stay tuned for our engaging conversation with Renee Warren, coming up next!

    Key Takeaways:

    Learn how Renee effectively delegates tasks to focus on her strengths, ensuring her business runs smoothly without burning out.Understand the shifts in the PR landscape and why growing your online authority is crucial in 2024.Get actionable tips on crafting pitches that resonate with journalists and podcast hosts, including the importance of relationship-building.Discover the simplicity behind effective PR strategies that can be implemented without hiring expensive agencies.

    Join us as we delve into practical, bite-sized strategies that will help you elevate your authority, build meaningful relationships, and command attention in your niche.

    About the Guest

    Renée Warren is an award-winning entrepreneur, angel investor, author, speaker, and founder of We Wild Women, a PR agency revolutionizing how female-led businesses shine in the media spotlight. Renée is not just a leader; she's a visionary, innovating how women can achieve unprecedented visibility and success. As host of the top-rated podcast "Into the Wild," she interviews successful entrepreneurs, sharing actionable authority-building advice from those who have successfully done it before. Outside the hustle, she enjoys time with her Irish Twin sons, Crossfit, drumming, and being her husband, Dan Martell's number one cheerleader. To learn more, visit www.wewildwomen.com and @renee_warren.

    Apple Podcast | Spotify 

    Connect With Kinsey Machos: 

    Website | Instagram | LinkedIn | Facebook 

    About the Host

    Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 

    Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

  • If you've ever found yourself believing that you need a massive following to achieve your revenue goals and create a lasting impact, get ready to challenge those limiting beliefs. 

    In this episode, I share four powerful shifts you can embrace to make more money and impact, even if you have a small following. I challenge the common belief that you need a large audience to create high-earning months and give you a roadmap for growing your business faster without the fluff.

    If you're ready to take your business to the next level and experience more joy and abundance along the way, tune in to this episode and discover the power of playing big with your tiny audience.

    Key Takeaways: 

    The hidden trap that sabotages the majority of the industry and how to avoid it.A revolutionary approach to building quality relationships that will skyrocket your success.How to identify and solve the highest-level problems for your premium clients.The surprising mindset shift that will open you up to more joy and abundance as you grow your business.

    Resources Mentioned:

    Episode 137: Becoming A Category of One Series: #1 Don’t Dominate, Play In Your Own League

    Apple Podcast | Spotify 

    Connect With Kinsey Machos: 

    Website | Instagram | LinkedIn | Facebook 

    About the Host

    Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 

    Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

  • In this incredible conversation with Renee Hastings, CEO of Executive Help Now, I discovered a kindred spirit who embodies the power of allowing your entrepreneurial journey to unfold one step at a time. Renee's story, from her roots as the granddaughter of a sharecropper to becoming a successful virtual assistant agency owner, is a beautiful representation of leaning into your purpose and trusting the process.

    As Renee shared her journey, I found myself resonating deeply with the challenges she faced and the lessons she learned along the way. From honing her skills in corporate to taking the bold leap into entrepreneurship, Renee's path is a testament to the transformative power of embracing change and following your passion.

    Key Takeaways: 

    Discover how your unique skills and experience can become the foundation for a thriving business.Explore the transformative effects of embracing delegation, even when it pushes you outside your comfort zone.Uncover the secret to navigating entrepreneurship with faith and resilience by allowing your journey to unfold one step at a time.

    About the Guest

    Renee Hastings, President and CEO of Executive Help Now, leads a team providing virtual assistance services to small business owners, content creators, and busy executives. With over 15 years of experience, Renee offers administrative support, video podcast production, and business consulting. Despite challenges, she holds a degree in Business Management, served as a Dale Carnegie Leadership Training Coach, and appeared on NBC’s KCRA News 3 discussing business and virtual assistance during the pandemic. Renee is also an inspirational speaker, podcast host, successful entrepreneur, and philanthropist. Leveraging her expertise, she empowers executives to prioritize life's pleasures while boosting productivity, enabling them to enjoy more meals at home, take vacations, and delegate tasks efficiently.

    Send a text: "VA Now" to 1-866-943-3951 to receive a flipbook outlining key considerations for hiring a virtual assistant.

    Freebie Link: https://executivehelpnow.aflip.in/whatcanavadoforyou.html

    Website: https://executivehelpnow.org/

    Instagram: https://www.instagram.com/executivehelpnow/

    Facebook: https://www.facebook.com/ExecutiveHelpNow

    LinkedIn: https://www.linkedin.com/company/executive-help-now/

    YouTube: https://www.youtube.com/@ReneeHastings

    Apple Podcasts: https://podcasts.apple.com/us/podcast/renee-speaks/id1710622671

    Resources Mentioned:

    Episode 152: Harnessing AI for Business Brilliance: A Deep Dive with Callan Faulkner

    Apple Podcast | Spotify 

    Connect With Kinsey Machos: 

    Website | Instagram | LinkedIn |

  • Do you find yourself constantly launching new offers and experiences, chasing that exciting "new offer" feeling? I know what this feels like because I’m guilty of this, too. 

    It's easy to get caught up in the shiny object syndrome, believing that the next big thing will be the key to unlocking massive growth in your business.

    But what if I told you that this common trap could be sabotaging your success? 

    In this episode, I share a surprising secret that completely transformed my approach to offers and skyrocketed my business success. It's a mindset shift that challenged everything I thought I knew about creating and selling offers, and I can't wait to share it with you.

    Key Takeaways:

    The hidden costs of constantly launching new offers and how they can sabotage your success.A revolutionary way to approach your offers that will simplify your business and boost your bottom line.How to identify and focus on the high-performing areas of your business for maximum impact.

    Resources Mentioned:

    Episode 129: ReinventionEpisode 158: The Chick-fil-A Way: Embracing the Power of Less [Big Brand Breakdown]

    Apple Podcast | Spotify 

    Connect With Kinsey Machos: 

    Website | Instagram | LinkedIn | Facebook 

    About the Host

    Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 

    Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

  • Unlock your earning potential, maximize your impact, and get into alignment with your highest zone of genius with scalable offers that attract and enroll clients consistently. 

    I've learned that the key to a freedom-based business lies in mastering the core elements of one-to-many offers that allow you to help more people without sacrificing the quality of your client’s results or burning you out in the process. 

    Join me as I explore the five core mechanics of scalable offers, providing real-life examples and demonstrating how you can creatively design offers that align with your unique brilliance, lifestyle, and revenue goals. 

    I invite you to think differently about one-to-many offers outside the traditional group coaching model or course structure that you’re used to seeing. 

    Key Takeaways:

    Engage your unique brilliance when designing scalable offers to ensure congruence with your goals and lifestyle, inviting deeper exploration of what truly aligns with you.Open your mind to the nuances and logistics of scalable offers beyond traditional modalities, hinting at the broader implications of customizing your business model.Connect each mechanic of your scalable offer to your overarching brand narrative and three-year vision, maintaining a strong, coherent thread that enhances the relevance and impact of your offers. Provocatively challenge the notion that access equals results, recognizing that premium clients value transformative experiences and faster outcomes over mere accessibility.

    Resources Mentioned:

    Episode 36: Your Scalable Offer (Part I)Episode 37: Your Scalable Offer (Part II)Episode 109: Growing vs. Scaling

    Ready to transform your ordinary offer into a scalable, client-getting machine? Apply to learn more about how I can help you.

    Apple Podcast | Spotify 

    Connect With Kinsey Machos: 

    Website | Instagram | LinkedIn | Facebook 

    About the Host

    Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 

    Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

  • If your schedule doesn’t allow for all the abundance that summer has to offer you, then this conversation is for you! 

    Drawing from my own experiences and the rhythms of our ancestors, I share how embracing the playful energy of summer can lead to personal growth and a more balanced approach to work and family life. 

    Throughout the episode, I offer a behind-the-scenes look at how I structure my own summer schedule, providing practical tips and ideas for managing work and family responsibilities while still allowing room for fun and adventure.

    Key Takeaways:

    The secrets that nature tells us about the cadence of seasons and how to maximize productivity and play. The scheduling hack that will allow you to eliminate daily distractions and get rid of wasted time so you can focus only on your money-generating activities and create more freedom in your week. Uncovering the leverage in your business to create more sustainability and scalability in your business without burning out.

    Apple Podcast | Spotify 

    Connect With Kinsey Machos: 

    Website | Instagram | LinkedIn | Facebook 

    About the Host

    Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 

    Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

  • DOWNLOAD THE ULTIMATE HEADLINE GENERATOR

    Are you maximizing the power of your email list? 

    Regardless of size, your email list is where conversions ultimately occur and the most important element of all high-converting emails is this: the subject line. 

    In this episode, you will learn specific techniques to boost your email open rates—a crucial metric for successful email marketing. 

    While most people spend too much time crafting the body of the email and too little time developing the subject line, you will learn why this isn’t impacting your overall conversion rates. 

    Let’s dive in to transform your email marketing efforts.

    Key Takeaways:

    The power of email marketing; how often you should be emailing your list and what to consider when increasing your conversions. The data to evaluate to understand the effectiveness of your email marketing strategy.How to leverage the brain’s reward system to spark curiosity and captivate people’s attention. Creative ways to captivate attention, get your best clients to CLICK and move people closer to your offers. 

    Resources Mentioned:

    The Ultimate Headline GeneratorEpisode 100: Why Email Marketing Should Be Your Top Priority over Social MediaThe ROI of Email MarketingCo-schedulerConvertkit Affiliate Link 

    Apple Podcast | Spotify 

    Connect With Kinsey Machos: 

    Website | Instagram | LinkedIn | Facebook 

    About the Host

    Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 

    Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

  • How can embracing simplicity be the key to unlocking extraordinary business growth, and what lessons can we learn from the remarkable success story of Chick-fil-A?

    In this episode, join me as we explore the power of simplicity and how focusing on limited offers can ensure consistency, quality, and efficiency, while building a strong brand identity. 

    We'll dive into the success story of Chick-fil-A, a company that generates more revenue per restaurant than its major competitors, despite having fewer locations and being closed on Sundays. 

    You’ll learn why the strategies behind this impressive achievement and extract actionable insights to scale your business sustainably, without sacrificing quality or risking burnout.

    The core message is clear: less is more. 

    Whether you're a seasoned entrepreneur or just starting out, this episode will provide you with valuable insights and inspiration to help you leverage the power of simplicity in your own business journey.

    Key Takeaways:

    How limiting your offerings enhances the consistency and quality of your products and services. The key to specialization and how it contributes to standing out in a crowded marketplace, regardless of your industry. The connection between simplified operations, scalability, and maintaining high-quality customer services, and how more offers do not mean more money. 

    Resources Mentioned:

    Chick-fil-AEpisode 137: Becoming A Category of One Series: #1 Don’t Dominate, Play In Your Own League

    Apple Podcast | Spotify 

    Connect With Kinsey Machos: 

    Website | Instagram | LinkedIn | Facebook 

    About the Host

    Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 

    Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

  • Let me take you on a journey of how I built my business by focusing on authentic relationships rather than just numbers. It all started when I realized that social media, while powerful, wasn't enough. 

    The real growth came from connecting with people on a deeper level. I remember the days when I hosted informal lunches, inviting women I admired to join me. 

    These gatherings weren't about pitching or selling but about truly getting to know each other. 

    These relationships became the foundation of my business, leading to referrals, support, and genuine connections that no social media strategy could replicate.

    In this episode, I emphasize the importance of prioritizing fun and creativity and share actionable strategies for building a strong network. 

    Key Takeaways:

    The activities that aren’t scalable now are often the activities that are going to contribute to maximizing growth in the long run. How to expand your network without spamming people in their DMs or coming off as “salesy”. The magic that happens when you prioritize building deep, meaningful relationships over amassing a large number of followers. 

    Apple Podcast | Spotify 

    Connect With Kinsey Machos: 

    Website | Instagram | LinkedIn | Facebook 

    About the Host

    Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 

    Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

  • In this episode, I dive into a transformative conversation with my husband that broadened my perspective and reshaped how I view my business. This discussion aligns perfectly with our podcast’s core theme: embracing your most authentic, magnetic self.

    Operating from a place of “needing” often leads to desperation, rash decisions, and burnout. Unfortunately, many of us get trapped in this vicious cycle.

    On the other hand, when we approach our goals and business from a place of genuine desire, we create a magnetic force that attracts opportunities and leads to sustainable success.

    Why does this shift make such a difference? And how can you implement this powerful mindset change in your own business?

    Join us as we unpack these crucial insights in this episode.

    Key Takeaways:

    The core distinction between needs and desires and how it can transform your approach to business and life. The power of using the needs vs. desires concept to make decisions in your day-to-day operations. How to avoid the trap of desperation which can lead to unsustainable solutions in your business and a joyless life. 

    Resources Mentioned:

    A Happy Pocket Full of Money by David Cameron Gikandi

    Apple Podcast | Spotify 

    Connect With Kinsey Machos: 

    Website | Instagram | LinkedIn | Facebook 

    About the Host

    Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 

    Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

  • Whenever I find myself in the midst of a major season of unknown or transformative change, turning to books has always been my solace. 

    Unlike seeking advice from others which can muddy my perspective, absorbing wisdom from written words allows me to create deeper self-trust. Interpreting the carefully crafted phrases within the pages in front of me empowers me to rebuild confidence in my own intuition versus looking externally for someone else to dictate my path forward.

    In this episode, I'm sharing the top 5 transformational books that have had the biggest impact on me in seasons of uncertainty or misalignment. These are the powerful reads that have gently guided me out of my darkest periods of feeling lost or adrift. 

    Whether you’re looking to reclaim your sense of identity, rediscover your fortitude, or bravely forge ahead on your entrepreneurial path with renewed passion, I’m confident these books will support you. 

    Key Takeaways:

    The importance of self-awareness and how to become more conscious of your thoughts, emotions, and behaviors, and how to release the habitual mind’s grip and reclaim your authentic self. How to embrace emotional resilience and navigate the inevitable storms of life and business, while still supporting yourself along the way. Unpacking the key elements of transformation; what to be aware of and avoid as you become a bolder version of yourself, allowing your big, audacious dreams to come alive. 

    Resources Mentioned:

    Episode 121: What To Do If Your Launch FlopsEpisode 147: Achieving Success on Your Own Terms: Lifestyle Business or Scalable BusinessEpisode 151: The Cause & Effect of Overworking & Underearning

    Apple Podcast | Spotify 

    Connect With Kinsey Machos: 

    Website | Instagram | LinkedIn | Facebook 

    About the Host

    Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 

    Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

  • Are you often caught in a cycle of stress, overwhelmed by daily tasks, or find yourself procrastinating or making impulsive decisions? These are common symptoms of indecision—a barrier to achieving greatness in your personal and professional life.

    Interestingly, decisiveness is not just a beneficial trait but a core characteristic of the wealthy and successful. The best part? You’re not born with decisiveness; it's a skill that you can develop and refine over time.

    In this episode, I introduce you to a straightforward yet powerful decision-making framework that will revolutionize how you approach every decision—big or small. This framework is designed to enhance your decision-making prowess and lead to significant improvements in your life, helping you cut through the noise of indecisiveness. You'll learn to make decisions with precision and confidence, reducing unnecessary stress and dramatically improving your outcomes.

    If you’ve been feeling stuck, experiencing decision paralysis, or are simply dissatisfied with your current results, this discussion will guide you out of stagnation and propel you into a state of momentum. Tune in to transform the way you make decisions and start crafting the life you desire with intention and clarity.

    Key Takeaways:

    Emotional Intelligence in Decision-Making: Decision-making isn't solely a logical process; it involves tuning into our emotional responses and understanding their impact on our choices. Every decision expends energy; however, making informed, swift decisions can conserve energy and boost productivity. Learning how to close loops quickly and decisively not only reduces stress but also increases focus on actions that align with your objectives, keeping you motivated.Continual Growth and Adaptability: The recognition that decision-making skills are an ever-evolving journey of constant learning and adaptation is key. This understanding inspires us to keep growing and adapting in our decision-making processes. 

    Resources Mentioned:

    Think and Grow Rich by Napoleon Hill

    Apple Podcast | Spotify 

    Connect With Kinsey Machos: 

    Website | Instagram | LinkedIn | Facebook 

    About the Host

    Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 

    Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

  • What can small business owners learn from big brands like Airbnb, and how they approach marketing? The lessons are infinite!

    Pull up your chair and grab your notebook because, in this episode of Big Brand Breakdown, I’m dissecting AirBNB’s “new” brand-centric approach to marketing after seeing diminishing returns on their marketing efforts prior to 2020. 

    This shift focuses on building deeper connections with consumers by addressing specific, relatable scenarios, creating a feeling of belonging, and offering solutions that resonate deeply with different audience segments. 

    You don’t need a large (or even small) budget to roll out an incredible marketing strategy. In this conversation, I give you insights and strategies you can implement right away for ZERO dollars that will drastically change how your audience knows, likes, and trusts you. 

    If you feel like you aren’t sure what to say in your content or feel constricted by a particular “niche,” this episode will unlock many new ideas for you! 

    Key Takeaways:

    The importance of embracing connection over conversion in your content and how to create sustainable results in your marketing over a longer period of time. How Airbnb masters the art of storytelling in their marketing campaigns to capture the attention of the right audience. The key to understanding your audience’s specific desires and pain points and how it can revolutionize how you communicate in your messaging even if you have many types of avatars. 

    Resources Mentioned:

    AirbnbMarketing WeekRental Scale Up

    Apple Podcast | Spotify 

    Connect With Kinsey Machos: 

    Website | Instagram | LinkedIn | Facebook 

    About the Host

    Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 

    Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

  • Does the concept of artificial intelligence (AI) intimidate you? You're not alone. I too felt uneasy about AI initially. However, it's clear that AI is reshaping our work and personal lives at a rapid pace.

    As a business owner, it's crucial not just to stay informed but to embrace AI's potential to revolutionize how we operate. In this transformative conversation, I'm joined by AI expert Callan Faulkner, who shares her remarkable journey from traditional tech roles to harnessing AI for groundbreaking efficiencies and personal development. 

    Together, we'll explore the true magic of AI—far beyond automation; it's a tool for uncovering our true professional strengths and achieving greater freedom.

    If you've been waiting for a sign to embrace AI, this is it. It's time to transform your work and life. Tune in to this enlightening discussion and discover how AI can simplify and enhance your daily activities.

    Key Takeaways:

    The key to automation and how to use AI-driven tools to significantly reduce time spent on routine tasks, allowing you to focus on growth.How to leverage “Personalization at Scale” to support you in delivering tailored experiences, enhancing customer satisfaction and loyalty.The importance of future-proofing your business to stay ahead of AI advancements and ensure your business remains competitive in a rapidly evolving market.Step-by-step examples of AI in action, demonstrating its power to transform.

    Join Callan’s FREE AI Masterclass to go deeper

    You can follow Callan Faulkner on her Instagram @callanfaulkner

    Apple Podcast | Spotify 

    Connect With Kinsey Machos: 

    Website | Instagram | LinkedIn | Facebook 

    About the Host

    Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 

    Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

  • Are you grinding away with minimal rewards? Feeling like your efforts aren't paying off as expected?

    You're not alone. Many of us experience phases of burnout, but it's crucial to understand the underlying causes. In this insightful episode, we dive deep into the true essence of burnout and explore strategies to effectively address its root causes.

    Join us if you're ready to transform your work life: achieve more by working less and boosting your earnings. This episode is your gateway to making that shift.

    Key Takeaways:

    Uncover the surprising main driver of overworking and under-earning—prepare to rethink what you know.Introduce ease and flow: Practical tools and strategies to transform both your business operations and personal life.Revamp your money mindset: Learn how to cultivate a relationship with money that supports your goals, rather than undermines them.Balancing act: Understand the critical difference between having a strong work ethic and simply burning the candle at both ends.

    Apple Podcast | Spotify 

    Connect With Kinsey Machos: 

    Website | Instagram | LinkedIn | Facebook 

    About the Host

    Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 

    Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

  • You’ve likely heard the saying, “Knowledge is power,” but I’ve learned that with greater knowledge comes greater responsibility and a deeper sense of vulnerability. 

    Dive into this conversation with me as we discuss the double-edged sword of knowledge and what to be aware of as you grow in your wisdom. 

    Key Takeaways:

    The Dunning-Kruger Effect and how it explains the cyclical nature of confidence and knowledge. The significance of turning insecurities and doubt into empathy and connection to foster a deeper sense of understanding with yourself and others. How to spiritually anchor yourself as you face adversity in your personal and professional challenges. 

    Resources Referenced:

    Ecclesiastes 1:18The Dunning-Kruger Effect

    Apple Podcast | Spotify 

    Connect With Kinsey Machos: 

    Website | Instagram | LinkedIn | Facebook 

    About the Host

    Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 

    Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

  • In today's episode, I dive deep into the world of webinars, sharing my personal journey and the transformative power they hold in expanding your reach and credibility within your niche. 

    From my initial skepticism to fully embracing webinars as a cornerstone of my digital strategy, I explore the nuanced dynamics of effective webinar marketing and how it aligns with our mission to help female entrepreneurs magnify their brilliance and accelerate their revenue. 

    Get ready to take some notes as we go on a journey together to transform the way we approach webinars. This episode is all about practical tips and strategies that you can start implementing right away. 

    Key Takeaways:

    How to use webinars to position yourself as a thought leader, hone your skills as a speaker, and deepen your understanding of audience engagement. Best practices for exceptional webinar delivery; how to move beyond “teaching” to completely transforming the hearts and minds of your audience. The end-to-end webinar roadmap—everything you need to know to plan, execute, and convert more top-tier clients with one, simple 90-minute presentation. 

    Resources Referenced:

    Download Your Free Webinars That Convert Toolkit

    Join us inside The Category Queen School where you’ll learn how to discover your unique niche, create content that converts, and enroll top-tier clients consistently. Enroll today and get instant access: https://kinseymachos.com/thecqschool

    Ready to take your coaching business to the next level with a world-class scale plan? Get on the waitlist for the Scale Like A Queen experience: www.kinseymachos.com/scale

    Apple Podcast | Spotify 

    Connect With Kinsey Machos: 

    Website | Instagram | LinkedIn | Facebook 

    About the Host

    Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 

    Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

  • Are you riding a wave of momentum in your coaching business, feeling an undeniable fire within, urging you to grow to new heights? 

    In this special episode, I peel back the layers of what it truly means to scale and the key components of a thriving, healthy, well-known coaching business. 

    This narrative is woven from my personal journey of growth and scale, reflecting back from my first year as a coach, walking away from the corporate grind, to the global coaching brand I’ve built today.

    As I go deeper into the three critical elements essential for elevating your coaching business, I also invite you to explore a deeper meaning behind the desire to amplify your reach and revenue. 

    Join me on this journey of transformation, from envisioning your world-class scale plan to embodying the visionary leadership that propels it.

    Key Takeaways:

    What scaling really is, the costs associated with it, and how to know if you’re ready to take your coaching business to the next level. The 3 core scalable systems you’ll need to implement to build something that’s bigger than you without burning out. The journey from “Coach” to “CEO” and the identity shifts to consider as you grow to new heights. The characteristics you must embody to prepare your mind, body, and spirit for the trials and tribulations of expanded growth. 

    Resources Referenced:

    Episode 36: Your Scalable Offer (Part I)Episode 37: Your Scalable Offer (Part II)Episode 109: Growing vs. ScalingEpisode 147: Achieving Success on Your Own Terms: Lifestyle Business or Scalable Business

    Join us inside The Category Queen School where you’ll learn how to discover your unique niche, create content that converts, and enroll top-tier clients consistently. Enroll today and get instant access: https://kinseymachos.com/thecqschool

    Ready to take your coaching business to the next level with a world-class scale plan? Get on the waitlist for the Scale Like A Queen experience: www.kinseymachos.com/scale

    Apple Podcast | Spotify 

    Connect With Kinsey Machos: 

    Website | Instagram | LinkedIn | Facebook 

    About the Host

    Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 

    Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.