Afleveringen
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Elizabeth Reid is a trailblazing communications and marketing leader who has helped shape some of the most prestigious global brands we know today. Over her 20-year career, she's led groundbreaking initiatives for iconic names like MAC Cosmetics, David Yurman, and Mulberry. What makes Elizabeth unique is her ability to master the art of blending creativity with consumer insights, consistently transforming brands through innovative strategies that deliver remarkable growth. Her career journey reflects a deep understanding that great marketing happens when powerful creative ideas are backed by real consumer understanding.
In this interview, Tara Cohen speaks with Elizabeth, a marketing lead and fractional CMO, about her illustrious 20-year career in communications and marketing. They discuss Elizabeth's work with iconic brands like Valentino, MAC Cosmetics, and David Yurman. Elizabeth also shares insights on balancing corporate experience with the flexibility needed for startup success, highlighting the importance of deep consumer understanding and adaptability in the ever-evolving marketing landscape.
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Aubrey Burrough is a NYC-based social media strategist at the The Brooklyn Brothers. Her past and present client roster includes Mastercard, LEGO, SOUR PATCH KIDS, Nutter Butter, OREO, LEGO, Universal Orlando Resort and more. She takes pride in pushing the boundaries of brand social and approaches her work with creative bravery and a special level of brain rot. Her work has been featured in places like Adweek, Marketing Brew, Ad Age, and the Link in Bio newsletter.
In this episode, Margaret interviews Aubrey Burrough, a New York-based social media strategist from Florida. Burrough shares her journey from founding a satire publication at Florida State to working at top agencies, including her transition from English major to marketing. She discusses her work with brands like Sour Patch Kids, emphasizes creativity and trust in client relationships, and offers advice to new grads on using social media for career growth.
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Margaret was most recently an associate director for Vanity Fair, working under Condé Nast Entertainment. She led social video development and production for the magazine, working with A-list actors and musicians, as well as behind-the-scenes costume designers and other personnel. She's also worked at Wall Street Journal, Vox Media, and more in social media management roles and been interviewed at Digiday and Nieman Lab. Margaret is open to full-time opportunities in social media.
In this episode, Aubrey Borrough interviews Margaret, a social media editor based in New York City. Margaret shares insights about her education, career journey, challenges. She also discusses the evolution of her storytelling skills and her aspirations for future roles in the tech or beauty sectors.
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Since 2011, Tracey Toole has channeled her love of baking and sewing into creating Traceytoole Designs, a line of tabletop linens, blankets, and home goods. As the founder, owner, and creative director, Tracey crafts each vintage-inspired piece by hand in Brooklyn, using sustainable materials such as upcycled, organic, and deadstock fabrics.
In this episode, Tracy speaks with JB Johnson and shares her journey from growing up in Pennsylvania and studying design in Portland, to working in New York's fashion industry. She discusses the challenges and successes she faced moving from a stable job to freelancing and starting her own business. Tracy emphasizes the importance of resilience, continuous learning, and following one's creative passions.
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Alicia Proctor is a Senior Executive, Visual Experience and Store Design leader who creates best in class visual storytelling for iconic/ luxury brands. She has led the visual strategy for Lancôme, Dior, Estee Lauder Companies Global Designer Fragrance division and Clinique NA. Her expertise includes designing innovative environments capturing the brand vision and elevating the consumer journey.
In this episode, Alicia talks with Alicynne Sher about her illustrious career in luxury and beauty, from her beginnings in California and Idaho to prominent roles at Estee Lauder. They discuss career transitions, challenges, and the evolving retail industry, highlighting the importance of storytelling and networking.
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Alicynne Sher is a purpose driven, high impact and global seasoned commercial leader driving revenue growth and results for companies who support principles of the circular economy thru technology, recommerce, B2B and B2C business models. A certified digital marketing professional with years of experience leading customer strategy for sales success.
In this episode, Alicynne talks with Alicia Proctor about her extensive career in the retail and fashion industry. Alison shares her Midwest origins and her journey through roles at luxury brands like Versace and Ralph Lauren. She emphasizes the importance of continual learning and sustainability, expressing her commitment to working with companies focused on sustainable practices for the future.
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Vanessa is recognized as one of the most established and respected global voices in fashion and luxury PR. In the nearly two decades since founding BPCM, Vanessa has been instrumental in building legacy brands and launching brands that have become household names. An expert in navigating the ever-changing landscape, Vanessa often serves as industry insider and ally helping to usher in the latest industry disruption through her ability to anticipate market shifts and upcoming innovations.
In this episode, Vanessa von Bismarck speaks with her business partner, Carrie Ellen Phillips about her unexpected journey into the PR industry. Vanessa shares her transition from being a commodities trader in London to starting a PR agency in New York. She offers insightful advice on building confidence and taking risks, while emphasizing the importance of connectivity and the joy of watching others grow.
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Carrie Ellen Phillips is a partner in the global strategic communications and consulting firm BPCM, which she co-founded with Vanessa von Bismarck in 1999. Carrie spearheads BPCM’s flourishing Sustainability and Impact practice and has transformed it into the fastest-growing part of the agency. She is an established industry strategist in the fashion, beauty and lifestyle arenas, helping brands set and achieve sustainability and impact-driven goals while maintaining growth and profitability. She is a frequent speaker and advisor to the Bard MBA in Sustainability, a lecturer at Columbia University, and an advisor to private equity funds Closed Loop Partners and ReGen. She was also a founding partner of the U.S. Coalition on Sustainability at the United Nations and a policy advisor to the New Standard Institute.
In this episode, Carrie speaks with her business partner, Vanessa von Bismarck. Carrie discusses their business, a strategic communications agency specializing in fashion, lifestyle, beauty, automotive, and sustainability. Carrie also highlights the importance of pursuing work that excites you and shares insights into their sustainability practice developed over recent years.
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Mawuse Ziegbe is a fashion executive with 15+ years of experience in management, marketing, strategy, and business development. She is the Regional Director, Americas for Camper, a Spanish contemporary footwear brand with presence in over 100 countries. In her current role, she oversees strategy and operations for North and South America across all sales channels, including digital, wholesale, retail, and distributor businesses. She has lived around the world and led teams in Europe, Oceania, and North America. Previously, she was an entertainment professional for media companies such as BET, MTV, and The Boston Globe. She holds a BA from the University of Pennsylvania and an MBA from IESE Business School.
In this episode, Mawuse speaks with Ro Wilson about her start in entertainment journalist, transitioning to digital content and marketing in Europe, and eventually moving into general management roles in Australia and the Americas. She discusses how pursuing an MBA in Barcelona helped her pivot into the business side of fashion, emphasizing the importance of a global perspective and building strong professional relationships.
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Rochelle Wilson has 7+ years of experience at the world's leading social/digital media platforms (TikTok, Facebook, Instagram, Google, YouTube) which has afforded her a deep-level of understanding to manage brand and performance marketing campaigns across social and content-focused platforms. As an effective relationship builder, listener, and problem solver she aims to deepen relationships with my key stakeholders to grow their business needs.
In this interview, Ro Wilson chats with Mawuse Ziegbe about her educational path at the University of Illinois, how she landed her internship at Google and her professional experiences at major companies like Meta and TikTok. She also shares insights on digital marketing, her passion for photography, and her plans to pivot towards brand marketing in the future.
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Laura Stillo is an award-winning creative lead who tells brand stories through a dynamic and authentic lens. She is a Senior Producer, Branded Video at Dotdash Meredith where she leads communication between talent, high-level advertising clients and creative production teams on behalf of publications such as Entertainment Weekly, People, InStyle and more. She has developed and produced video content across the entertainment and digital media landscape for companies such as HBO Max, BuzzFeed, Hello Sunshine, The New York Times and Condé Nast Entertainment. She’s an original producer for the acclaimed Vogue series 73 Questions. She is based in New York, NY.
On this episode, Laura talks with Michael Kilian, Laura shares her journey from studying advertising to navigating the 2010 recession. She also discusses her unique path through music journalism and her time at Condé Nast, where she worked on projects like Vogue’s “73 Questions."
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Michael Kilian is a NYC-based senior art director and designer with deep experience leading design teams to craft compelling products for major brands. His unique skill set spans print and digital - he's created everything from CPG packaging, to brand identity, to graphic tees, to social media campaigns, all of which tell visual stories that connect with a brand’s audience to drive business results. He is currently an Art director at BuzzFeed, leading Brand Licensing Design, shaping the retail look of brands like Hot Ones and Tasty.
On this episode, Michael talks with Laura Stillo about his journey from growing up in New York to leading brand design at BuzzFeed. He highlights his early career in graphic design and how his love for skateboarding and analog design influences his work.
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Alison Beckner is a writer, communications strategist and experience enhancer. After decades in executive roles in international fashion and luxury industries, through healing arts vertical red thread, she now puts her personal expansion tools into practice to help people get out of their heads and into their bodies, combining a variety of modalities that are transformative, informative and simple.
On this episode, Jessica Moriber interviews Alison , a communications strategist turned embodiment facilitator. Alison shares her journey from working in the international fashion and luxury industries to her current work, which focuses on creating immersive, transformative experiences that help people get out of their heads and into their bodies. She emphasizes the importance of curiosity, connection, and the power of breath in her work.
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Jessica Moriber is a Holistic Life Coach and Wellness Specialist. She has trained with the leading Health and wellness institutions and works with a diverse array of clients including from fashion to tech including Google and Medtronic among others. Her focus is on practical lifestyle shifts that lead to authentic transformation She supports individuals and companies in addressing the root cause of overwhelm, stress and adversity so that they optimize their health and wellbeing through creating a foundation of inner resilience. She works with clients 1:1, in groups and corporate workshops.
On this episode, Jessica talks with Alison Beckner about holistic life coaching where she blends wellness and life coaching to help clients transform their lives. She shares how her career evolved from fashion and hospitality, which organically transitioned her into the wellness space.
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Samantha Yeager is a seasoned supply chain specialist within the apparel space. With a track record of success at iconic fashion brands such as Rag and Bone, Oscar de la Renta and Calvin Klein, Samantha has spent her career deep in product development and expanding through the retail supply chain. She prides herself on her ability to organize the chaos while creating simplified and streamlined processes wherever she goes. Samantha currently leads the retail division at SoulCycle and in this episode discusses her pivot from luxury fashion houses to the active apparel space.
On this episode, Bridie McPhie interviews Samantha Yeager about her career transition into fitness retail. Samantha shares key roles at major fashion brands and details about her current role overseeing SoulCycle’s retail division.
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Australian-born and New York-based for 6 years, Bridie is a dynamic marketing professional with expertise across fashion, tech, and sustainability. In her role as Senior Lead of US Marketing at Back Market, she helps to drive innovative strategies and growth to reshape the future of technology.
On this episode, Bridie talks with Samantha Yeager about her diverse career journey from fashion journalism to digital marketing. She also shares his transition from Brisbane to New York and her current role in promoting refurbished tech and sustainability.
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Blair Levin Stroh is a Costume Designer based in Los Angeles. Blair has worked on shows like American Idol, High School Musical the series and the recent remake of Bel Air. As a celebrity stylist, she has traveled and toured the world with Mariah Carey for over a decade.
On this episode, Blair talks with Dani Des Roches about her journey from Philadelphia to working with top fashion brands and celebrities.
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Dani Des Roches is a circular apparel designer and founder of Picnicwear, an apparel and accessories brand made in the USA from vintage and deadstock materials. Dani specializes in knitwear, having spent a decade designing sweaters for large retailers like Urban Outfitters and Express. Her most recent role is as the Director of Sourcing Partnerships at Nest, a non-profit that advocates and supports artisans and makers in the global handcraft sector. In her position, she supports the organization’s relationships with brands, designers, and retailers who are looking to source products from artisan and maker communities in the US and around the world.
On this episode, Dani speaks with Blair Levin Stroh and shares her journey from growing up in Vancouver with a family-owned fashion business to her varied career in knitwear design. She also dives into what her role entails at Nest.
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Fiona Cummings impressive career spans over 25 years in the fashion and sportswear industry, where she has worked for renowned global retailers and brands including NEXT, PRIMARK, ADIDAS, and LACOSTE. Throughout her journey, Fiona has held various roles, from buying and category management to her most recent positions in wholesale.
On this episode, Fiona talks with Aimee Brown about her 20 plus year career in wholesale and her various roles at big retail brands.
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Aimee Brown boasts over 20 years of experience in Fashion Merchandising spending the last 12 years focused on E-commerce. Brown has worked across the spectrum of retail, including full-price luxury, off-price, big-box, and vertical retailers. Throughout her career, her unwavering focus has been on bringing exciting products to market while achieving substantial revenue growth. Currently running her consultancy, AME&Co, she focuses on Business Development, Merchandising, Sustainability, and circularity.
On this episode, Aimee talks with Fiona Cummings about her transition from living in London to starting her fashion career in New York.
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