Afleveringen
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Episode Highlights
[00:00] From Doubt to Possibility
Ryan breaks down why the question âCan I...?â often leads to hesitationâand how adding just one word (âHow can I...?â) can shift you into possibility and action.
[02:23] Is Your Routine Serving You or Stagnating You?
Routines are powerfulâbut they can also turn into ruts. Ryan shares why shaking up your daily structure might be the key to a breakthrough.
[04:48] What REAL Progress Looks Like
A quote from Dan Sullivan sparks a mindset shift: stop measuring against your future ideal, and start looking back to see how far youâve come.
[07:16] Are You Avoiding the Real Problem?
The most important move you can make in business: confront the real issue. Ryan challenges listeners to get honest about the root problemâand whether theyâve been avoiding it.
[09:29] Get in the Right Rooms with the Right People
A week with fellow high-level entrepreneurs reminded Ryan how energizing it is to be surrounded by people who truly get it. He shares why proximity isnât optionalâitâs essential.
Profitable Coach Live â Vail, CO (June 5â7, 2025)
đ Links Mentioned:
Apply to attend: www.quantumempire.io/event -
Episode Highlights
[00:00] Define the Lifestyle You Want
Ryan and Brook explore how lifestyle preferences directly shape your business modelâwith a story about a misaligned business partner whose âno Mondays or Fridaysâ rule clashed with growth goals.
[07:03] How Many Clients Do You Actually Want?
Your ideal number of clients determines everythingâfrom your schedule to your business model to your pricing. Ryan and Brook explain how to align this with your mission, energy, and season of life.
[14:06] How Much Revenue Feels Right (for You)?
Brook introduces a values-based money frameworkâSurvival, Stability, Success, Significanceâand shares how redefining your financial targets around lifestyle and season can bring clarity and peace.
[21:53] Finding the Right Price Point
Reverse-engineering your pricing based on hours, income goals, and delivery style leads to aligned offers. Ryan and Brook also discuss why ROI-based offers often support higher price pointsâand why emotional integrity still matters most.
[32:37] Do You Want a Team or Just More Time?
Not everyone wants to manage peopleâand thatâs okay. Ryan and Brook unpack what it really takes to lead a team, why some people change their minds, and how to know if building a company is right for you.
[49:18] You Have Permission to Rebuild
If your current business doesnât align with what you truly want, donât be afraid to break it. Ryan shares why smart reinvention beats staying stuckâand how to begin that process with intention.
Book: I Will Teach You to Be Rich by Ramit Sethi
đ Links Mentioned:
More from The Coaching Equation â Visit coachingequation.com -
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Episode Highlights
[00:00] Do What You Can with What You Have, Where You Are
A sweaty post-Peloton Ryan reminds us that waiting for perfect conditions is a trap. The best things in life are built on imperfect action.
[02:32] Influence with Intention
Ryan reflects on his journey from money-driven persuasion to purpose-driven influenceâand why belief in what you're offering makes all the difference.
[07:10] Redefining Freedom
A 40-minute tennis session with his daughter in the Colorado sun serves as a powerful reminder of why we build our businesses in the first place.
[09:10] Purpose > Pleasure
A quote from Bedros Keuilian and a timeless lesson from Les Brown come together to reveal the secret to resilience in uncertain times.
[12:54] People, Process, Profit
Inspired by entrepreneur Suneera Madhani, Ryan unpacks the three essentials to scaling any coaching businessâstarting with getting the right people on the bus.
Liquid Biocell / Gut Health â For product info, reach out to Janelle Devlin on Instagram
đ Links Mentioned:
Jay Shetty x Suneera Madhani Interview â https://youtu.be/enrJL6wk2VQ?si=EQqUFRXDUtMuM-fY
More from The Coaching Equation â Visit coachingequation.com -
Episode Highlights
[00:01] Breaking Free from the Coaching Industry Echo Chamber
Ryan and Brook call out the toxic â7-figure-or-bustâ culture and explain why success must be defined on your own termsânot someone elseâs marketing funnel.
[07:45] Are You a Leader or Just Following the Noise?
Brook unpacks how marketers are creating weak leaders by spoon-feeding tactics instead of teaching critical thinking and decision-making.
[13:07] Permission to Build the Business You Actually Want
Ryan lays the foundation for the episodeâs mission: giving coaches full permission to design their business their way, without guilt or pressure.
[18:17] How Big Is Your Dream (Really)?
Brook walks through Tony Robbinsâ âDream Bucketâ exercise to help listeners calculate the actual cost of their dream life. Hint: itâs usually less than you think.
[24:00] The Goldilocks Goal: Not Too Big, Not Too Small
Ryan explains how to set goals that stretch youâbut donât break your belief in whatâs possible.
[25:49] Flip the Money Question: How Many People Do You Want to Help?
Brook reframes revenue goals by anchoring them to contribution and impactâthen working backward from there.
[27:32] Step 1: Decide How Many People You Really Want to Work With
The first step to building your dream business? Forget the âhowâ and get clear on who you want to serveâand how many of them you truly want to support.
[34:26] Your Goals Can ChangeâAnd Thatâs Okay
Brook and Ryan remind listeners that your dream business will evolve over time, and you have full permission to change your mind.
[35:19] Donât Worry About the How (Yet)
Before you obsess over strategy, get anchored in the vision. The âhowâ will followâafter you decide what success really looks like for you.
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Episode Highlights
[00:00] Bagel Shop Lessons in Customer Service
Ryan shares a frustrating Friday morning tradition gone wrongâand explains how one small apology can change the course of your customerâs loyalty.
[05:35] Influence Is the Ultimate Skill
Why influence is the one skill every entrepreneur should masterâand why you should never fully offload sales or marketing as a founder.
[09:18] Aligning Outcomes with Your Team
A misalignment during a meeting sparks a lesson on clarity: when setting initiatives, make sure everyone knows exactly what success looks like from the start.
[13:37] Calculating Opportunity Cost in Business Decisions
A $21K investment leads to a bigger question: how much is not investing in speed actually costing you?
[18:33] The Power of Community (and a Personal Invite)
After attending two powerful mastermind events, Ryan reflects on the energy and expansion that come from being in the right roomâand invites listeners to the June event in Vail, CO.
Profitable Coach Live â Vail, CO (June 5â7, 2025)
đ Links Mentioned:
Apply to attend: www.quantumempire.io/event -
Episode Highlights
[05:21] Copywriting Essentials That Havenât Changed
The enduring power of a great headline, hook, CTA, and irresistible offer.[08:46] Why Founders Should Master Marketing & Sales First
Why outsourcing sales and marketing too soon is a massive mistake.[15:08] The Comfort Trap of Branding Early
Why obsessing over logos and colors wonât build your businessâand what to do instead.[18:25] Copy First, Design Second
Kulinâs Star Wars analogy: âA great script beats great visuals every time.â[21:40] The Shift: From Heroâs Journey to Something More Powerful
Why traditional storytelling formulas are losing their effectiveness.[26:54] Predictability Kills Emotional Connection
How familiarity in copy lowers conversionsâand how to avoid it.[33:02] The RISE Framework Unpacked
Relate. Illustrate. Shift. Empower. The new model for compelling storytelling.[37:59] Why Aspirational Messaging Beats Pain-Based Copy
Real-world examples from Apple, Rolls-Royce, and luxury branding.[45:48] The Holistic Power of Quantum Empire
How Ryan, Kulin, and their team are reshaping the coaching industryâtogether.
Learn more about Quantum Empire: QuantumEmpire.ioGet details on the upcoming Vail Event (June 5â7): QuantumEmpire.io/event
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Episode Highlights
[00:00] Hard Conversations & Real Leadership
Ryan reflects on a week of tough conversationsâand how great leaders grow by receiving feedback instead of resisting it.
[02:30] Are You Managing or Leading?
A powerful quote from Leaders Eat Last sparks the question: Are you just managing your team, or are you actually leading them?
[04:52] Give When Itâs Hard to Give
A quote from Jay Shettyâs monastery days hits deep: âGod doesnât see what you give. God sees what you hold back.â Ryan unpacks what that means for generosity and leadership.
[08:11] Cultivating Energy Through Action
Sick, drained, and jet-laggedâbut still went to the gym. Ryan explains why we donât âwait for energy,â we create it with intentional habits.
[11:00] Back to Marketing Basics
A story from Ryanâs fitness coaching days reminds us that mastering fundamentals always outperforms flashy tacticsâespecially in marketing.
Book: Leaders Eat Last by Simon Sinek
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Episode Highlights
[00:00] When (Not) to Hire a Salesperson
Ryan and Brook explain why most coaches hire too earlyâand the costly mistake of hiring just to escape sales discomfort.
[02:56] The Must-Have Metrics Before You Bring Someone On
Learn why consistent recurring revenue and lead flow are critical before onboarding your first salesperson.
[05:52] Where to Find Top Performers
Discover the difference between creating vs. finding great salespeopleâand why waiters and car salespeople might be your goldmine.
[10:17] Brookâs 4-Step Hiring Gauntlet
The exact filtering process Brook uses to weed out 90% of applicants before the first interviewâincluding a clever 30-second video test that reveals coachability and hunger.
[17:04] Disc Profiles & Motivators: What Really Matters
They break down how to match a salesperson's communication style and values with your offer and audience.
[21:14] Why Part-Time Sales Hires Usually Fail
Ryan and Brook share hard-earned wisdom on why going âpart-timeâ dilutes leverage, rep count, and culture.
[24:56] Setting the Stage for Success
Get tips on crafting SOPs, onboarding timelines, and a certainty-rich environment that top performers crave.
[30:16] Recruit. Train. Maintain.
Brookâs signature framework that ensures you not only attract talentâbut keep them.
Book Recommendation: The Go-Getter by Peter B. Kyne
đ Links Mentioned:
Want help building your sales team?
Visit: www.empirepartners.io/script -
[00:11] Where This Debate Comes From
Episode Highlights
Ryan and Brook open up about a common fear in the coaching space: Will a low-ticket offer sabotage high-ticket sales? The answer: only if you build it wrong.
[01:15] Why Most People Get It Wrong
Brook explains how low-ticket offers often come from boredom or desperation instead of intentionalityâand why thatâs a recipe for disaster.
[04:49] A âTrain vs. Private Jetâ Approach
A properly designed low-ticket offer solves a micro-problem or acts as a slower path to the same destination, allowing your ideal client to stay on the journey without pressure.
[07:02] Trust Over Marketing
Low-ticket offers give prospects a taste of your value. If done right, youâre not upselling on hypeâyouâre upselling on trust.
[10:35] Offer Collapse Strategy
Ryan breaks down how your high-ticket and low-ticket offers can be modular versions of the same solution, using delivery format as the differentiatorânot the content itself.
[14:33] The Law of Reciprocity in Action
A powerful reminder: If your low-ticket offer overdelivers, clients will feel pulled toward your higher-end servicesâoften because they want to give back.
[20:21] Serving Those Who Canât Afford High Ticket (Yet)
Why heart-centered coaches should consider low-ticket offers as a way to create transformation for people who are ready and willing but financially limited.
[23:36] Leveraging MRR with Low-Ticket Offers
How a low-ticket offer can extend the client journey post-high-ticket, creating predictable monthly revenue and business stability.
[27:05] Testing and Market Research with Low-Ticket Offers
Use low-ticket programs to validate messaging, pricing, and product-market fit before scaling up ad spend or building something bigger.
[29:44] The 5 Things to Avoid with Low-Ticket Offers
Ryan and Brook close the episode by unpacking five major pitfalls to avoidâincluding unclear positioning, brand dilution, overwhelm, and turning it into your business's core focus.
Coaching Equation Website: Leave us a voicemail at coachingequation.com and let us knowâare you planning to build a low-ticket offer?
Links Mentioned: -
Episode Highlights:
[00:01] Why We Shifted Our Event Model
Ryan and Brook reveal the intentional changes they made to their live event strategyâincluding allowing guests into mastermind eventsâand how this shift prioritized connection over sales pitches.
[04:03] Connection Over Conversion
Discover how focusing on authentic connection instead of sales pitches created powerful relationships, drove upgrades within their mastermind, and made attendees want to stay long after the event ended.
[06:18] The Anti-Pitch: Why We Told People NOT to Join
Ryan shares the bold moment at the event when he publicly advised attendees not to join if they couldnât afford six to twelve monthsâproving integrity is the foundation of long-term business relationships.
[15:42] Funnel XP Calculator: Simplifying Growth with Metrics
Brook and Ryan unveil their new Funnel XP Calculator, showing attendees how small, intentional tweaks to five key areas of their business could lead to massive growth without needing a complete overhaul.
[25:48] The Secret to Long-Term Client Retention
The duo breaks down what makes their mastermind environment âsticky,â including selective application processes, immersive venues, and delivering transformation over information.
[36:23] The Power of C.A.N.I. (Constant and Never Ending Improvement)
Brook shares how applying this principle post-eventâcapturing what worked and what could improveâensures every event gets better and keeps clients coming back.
Profitable Coach Live â Vail, CO (June 5-7, 2025)
Links Mentioned:
Join the waitlist: profitablecoachlive.com/waitlist -
Episode Highlights:
[00:12] The Power of Passion Projects
Brook shares how revisiting a long-shelved book project reignited his creativity and focusâreminding us all that when passion calls, itâs time to go all in.
[02:07] The Science of Giving: Why Altruism Leads to Success
Ryan dives into research from Adam Grant, revealing that while pure givers might not always be top sales performers, they create environments that dramatically outperform teams with a transactional mindset.
[05:45] Are We Born to Win but Programmed to Fail?
Brook unpacks a thought-provoking insight from The 490 Formulaâhow weâre naturally equipped for success but conditioned by society to think small and settle for less.
[07:05] The Timeless Truth of Staying in the Game
Ryan reflects on a classic quote from Confucius: âIt does not matter how slowly you go as long as you do not stop.â The key to success isnât speedâitâs relentless persistence.
[09:11] A Sold-Out Event and Whatâs Next
As Profitable Coach Live kicks off in Florida, Ryan and Brook share their excitement, reflect on past event growth, and announce the waitlist for the next event in Vail, CO, June 5-7.
Profitable Coach Live â Vail, CO (June 5-7, 2025)
Links Mentioned:
Get on the waitlist: profitablecoachlive.com/waitlist -
Episode Highlights:
[00:00] The Calendar Mistakes Costing You Sales
Ryan and Brook break down why most salespeople and business owners fail to maximize their calendarâand how simple scheduling changes can skyrocket your conversion rates.
[02:29] Follow-Ups: The Right and Wrong Way to Schedule Them
Think follow-up calls should be slotted in wherever thereâs an opening? Think again. Ryan and Brook explain why placing follow-ups in prime sales slots is a massive mistake and how to optimize your schedule for success.
[07:22] Sales Training Isnât OptionalâItâs Scheduled
Most salespeople wing it on calls instead of training. Ryan reveals why treating sales training like an athlete treats practice is the difference between winning and staying average.
[13:15] The Hidden Math Behind Your Call Times
Booking calls at the wrong intervals can cost you thousands. Brook shares the data-backed reason why 60-minute calls outperform longer sessions and why shifting call slots can instantly boost revenue.
[18:36] When Should You Actually Be Taking Calls?
If you're booking calls based on your convenience instead of when your ideal clients are available, you're losing sales. Ryan and Brook show how one simple shift saved a clientâs business.
[21:46] The Pro Move: Listening to Your Own Calls
Top sales performers review their game tape. Are you? Ryan lays out why call recordings are the most valuable tool for improving your sales skillsâif you actually use them.
[28:57] The Break Hack That Keeps You Performing at a High Level
Too many sales calls without breaks lead to burnout, but too much downtime kills momentum. Brook and Ryan share their personal strategies for optimizing energy between calls without wasting time.
[34:42] The Top 2% Rule: How Calendar Optimization Sets You Apart
98% of salespeople donât do this. Implementing just a few of these scheduling tweaks puts you ahead of nearly everyone else in the game.
Coaching Equation Podcast Website â Visit coachingequation.com to browse episodes, leave a review, or send a voice message with your thoughts!
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Episode Highlights:
[00:13] The Question That Changes Everything
What would you do if you completely trusted yourself? Ryan shares how this question stopped him in his tracks, revealing hidden doubts and subconscious fears that hold us back.[02:15] Life Management vs. Time Management
After diving deep into Tony Robbins' new time management framework, Brook and Ryan reflect on the difference between managing tasks and designing a life with intention.[04:13] Turning Hindsight into Foresight
A powerful quote from Robin Sharma: âThe real trick in life is to turn hindsight into foresight that reveals insight.â Learn how to use past failures to sharpen your vision for the future.[06:14] The Power of Process Documentation
Most businesses think they have a tight operationâuntil they map it out. Brook and Ryan break down why documenting every step of your process reveals hidden problems and major opportunities.[08:32] Why Success Is Uncomfortably Practical
Forget the latest flashy strategyâtrue success is built on boring, repeatable, practical actions. Ryan shares a lesson from Gary Vee and Cody Sanchez about resisting the urge to chase whatâs new instead of what works. -
Episode Highlights:
[00:24] When You Swing and Miss in Business
Ryan and Brook dive into the reality of setbacksâwhen you invest in something that doesnât work out, hire the wrong people, or take a big financial loss. Every entrepreneur will face it, but how you respond makes all the difference.[03:47] Losing Big: Ryanâs Story of Hitting Rock Bottom
Ryan shares a personal story of going all-in on a strategy, losing everything, and the painful process of rebuilding from scratchâwhile pulling out the lessons that helped him come back stronger.[06:56] The Magic Bullet Fallacy
Why do people fall for the idea that one strategy, tactic, or solution will fix everything? Brook and Ryan explain how to spot the danger signs of chasing the next "magic bullet" and why real success comes from a business owner mindset.[13:07] Is the Juice Worth the Squeeze?
How long should you stick with a strategy before pivoting? The key to business success isnât just commitmentâitâs knowing when to pivot, adjust, or double down on whatâs actually working.[16:43] Playing the Long Game: Business Isnât a Quick Fix
If you donât have the grit to play the long game, get out now. Ryan and Brook lay out the tough truth: real business owners are constantly adapting, solving new problems, and outlasting trends.[22:46] Choosing the Right People: The 10-to-1 Rule
How do you know if a business relationship, contractor, or program is worth it? Brook breaks down the 10-to-1 ruleâensuring that every investment delivers at least 10X the value before committing.[26:25] Are You a Creator or a Victim?
Ryan and Brook challenge listeners to take ownership of their failures. You canât build a successful business if you give your power awayâreal success means owning every decision and learning from it.[31:55] Stop the Bleeding: Why Successful People Pivot Fast
Holding onto a failing strategy out of pride or fear is one of the biggest mistakes in business. Learn why the best entrepreneurs cut their losses quickly and move on.[40:21] Whoâs Waiting on You to Try Again?
There are people right now who need your expertiseâbut if you stay stuck in fear, theyâll never find you. Ryan and Brook remind coaches that giving up doesnât just hurt themâit hurts the clients theyâre meant to serve. -
[00:18] The Power of Cleansing (In Business and Life)
Episode Highlights:
Brook shares insights from his two-month homeopathy cleanse, revealing why detoxing isnât just about what you addâbut also about what you remove. Ryan connects this to spring cleaning in business and why eliminating what's not working is just as important as growth.
[01:52] The Sunk Cost Fallacy: When to Cut Your Losses
Ever kept doing something just because you invested time or money in it? Ryan explains the sunk cost fallacyâwhy people hold onto bad strategies out of guiltâand why the best business owners cut their losses and move on quickly.
[04:20] Relationships Over Transactions
In an era dominated by digital marketing and ad-driven tactics, Brook reminds us that strong relationships are the ultimate business advantage. Ryan adds that great relationships mean youâll never go hungry in business.
[06:17] Model, Then Modify: The Fastest Path to Mastery
Whether in sales, leadership, or any skill, the key is to model what works firstâthen tweak it to fit your unique voice and business. Ryan shares how this philosophy applies to mastering sales scripts, marketing, and even music.
[08:26] The Stoic Reminder: Be the Person You Aspire to Be
Brook drops a powerful quote from Marcus Aurelius: âWaste no more time arguing what a good person should be. Be one.â Ryan and Brook discuss the noise of todayâs world and why action speaks louder than words.
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This episode was too good to leave buried in the archives!Episode Highlights
[00:01] The Costly Learning Curve
Ryan and Brook reflect on mistakes they wish they could have avoided when launching their coaching businessesâand how you can shortcut the process to success.[01:34] Mistake #1: Getting Ready to Get Ready
Perfectionism kills momentum. If youâre stuck in âpreparingâ modeâchasing certifications, tweaking your program endlessly, or waiting for the right momentâitâs time to launch.[08:15] Donât Build Your Program Before You Sell It
A hard truth: Many coaches spend months building a program only to realize no one buys it. Sell first, then build. Ryan and Brook explain why testing the market before you create is key.[14:06] Mistake #2: Building Your Business Around a Tactic
One marketing trick wonât build a sustainable business. Whether itâs referrals, Facebook ads, or a trending strategy, you need a real businessânot a one-trick marketing play.[28:28] Mistake #3: Pricing Yourself into the Ground (or Out of the Market)
Underpricing leads to burnout, overpricing without proof sinks sales, and putting your rates on your website is a conversion killer. Learn how to price based on value, not just sessions.[43:04] Mistake #4: Winging It with Sales
If you donât have a structured sales process, youâre losing clients who should be working with you. Ryan and Brook break down why sales isnât about âconvincingââitâs about guiding.[50:37] Mistake #5: Thinking Like a Coach, Not a Business Owner
Youâre not just a coachâyouâre an entrepreneur. The fastest-growing coaching businesses donât just focus on their craft; they master marketing, sales, systems, and leadership. -
[00:11] Volume Creates Stability
Episode Highlights:
If your results feel inconsistent, you might not have a sales or marketing problemâyou might just need more volume. Ryan explains why success often comes down to increasing output.
[02:11] Resonance Over Understanding
Inspired by The Seven Frequencies of Communication, Brook shares a key insight: itâs not just about making people understandâitâs about making them feel. True influence happens at the level of resonance.
[04:23] What You Give Energy to Grows
Ryan and Brook discuss a quote from Ralph Waldo Emerson: "The only thing that can grow is the thing you give energy to." Where is your focus right now? Because thatâs exactly whatâs expanding in your life and business.
[06:29] The Myth of Multitasking
Brook shares his recent shift away from multitasking and how focused workâespecially during uninterrupted weekend hoursâhas led to massive productivity breakthroughs.
[09:36] The Long-Form Content Takeover
Ryan drops eye-opening stats proving that long-form content is outperforming short-form, including:55% of podcast listeners complete full episodes.LinkedIn articles get 3X more engagement than short posts.YouTube long-form videos (10+ minutes) get 400% more watch time than shorts for educational content. -
Episode Highlights
[00:00] The Wrong Question About Objections
Most people ask, "How do I handle objections?"âbut that's the wrong question. Ryan and Brook break down why understanding the psychology behind objections is the real game-changer.[01:02] Why Objections Feel Like Confrontation
How deep-seated fears around judgment and confrontation cause resistance in salesâand why shifting your perspective on objections changes everything.[03:13] The Fight-or-Flight Response in Sales
Objections arenât always about rejectionâtheyâre often a sign that a prospect is about to break a pattern and step into something new. Learn how to navigate this crucial moment.[07:11] Handling Limiting Beliefs in Real Time
The strongest belief wins. Are your beliefs about your solution stronger than their fears? Ryan and Brook discuss how to develop the certainty needed to move prospects forward.[10:17] Fear vs. Danger: A Simple Question That Changes Everything
Brook shares a powerful question to help prospects push through their resistance and make empowered decisions.[14:42] The Push vs. The Guide
Why high-pressure objection handling leads to buyerâs remorse and cancellationsâversus leading prospects to real clarity and commitment.[24:12] The Sales Moment That Changed Everything
Brook recounts a life-changing sales call that shifted his entire approach to objections and created a new level of conviction.[30:38] Why Objection Scripts Donât Work
Memorized rebuttals make you sound robotic and inauthentic. Ryan and Brook explain why objections must be handled dynamically, not mechanically.[38:20] Mastering Objections Through Preparation, Not Prescription
The power isnât in having the perfect responseâitâs in being prepared, present, and responsive in the moment. -
[00:01] Take a Chance: Stop Settling for Good
Episode Highlights:
Are you playing it safe in your business? Ryan challenges listeners to stop clinging to whatâs comfortable and start pursuing greatnessâeven if it means taking risks.
[02:13] Business Should Be Fun
Success doesnât have to mean struggle. Ryan explains why building a business should be both hard and enjoyable, and how fun is a key ingredient to long-term sustainability.
[04:43] Avoid the Blockbuster Trap: Adapt or Get Left Behind
A powerful quote from Peter Thiel: âIn a world of rapid change, the most dangerous thing is to keep doing what worked in the past.â Learn how to spot when strategies are becoming outdated and how to evolve before your business gets left behind.
[06:27] Sell First, Then Build
One of the biggest mistakes entrepreneurs make is building a program before testing the market. Ryan shares why professional entrepreneurs sell first and refine their offers based on real demand.
[08:29] Be Present with Family
The grind never stopsâbut that doesnât mean you should always be thinking about work. Ryan reflects on the importance of putting business aside to truly connect with family and loved ones.
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Episode Highlights:
[00:01] Guest Introduction: Maxwell Nee, CRO of ScoreApp
Maxwell shares his journey from corporate finance burnout to becoming an entrepreneur and the CRO of ScoreApp, a platform transforming lead generation through quiz marketing.
[01:19] Transitioning to Coaching
Discover how Maxwell transitioned from consulting to coaching by addressing client mindset barriers and embracing adaptability.
[04:28] Keys to Scaling a Coaching Business
Learn how Maxwell and his team built a $2M coaching business by leveraging teamwork, mentorship, and a focus on accelerating the learning curve.
[09:34] Building Sellable Businesses
Maxwell highlights the challenges of traditional coaching business models and explains how focusing on scalable, machine-like systems can create equity and freedom.
[14:38] Quiz Marketing and Lead Generation
Explore the power of quiz marketing, ScoreApp's role in personalized engagement, and how this approach cuts through the noise to drive conversions.
[28:06] How ScoreApp Works
Maxwell details ScoreAppâs features, including AI-driven campaign creation, native integrations, and tools for personalized client interactions.
[35:20] Advice for Coaches in Transition
Practical guidance for coaches juggling a day job or facing entrepreneurial struggles, with a focus on alignment and long-term success.
[43:54] Free Resource: "Scorecard Marketing" Book
Maxwell introduces a free resource for listeners, providing practical steps to harness quiz marketing effectively.
Scorecard Marketing Book: Get a free copy of this Amazon bestseller, which breaks down the principles of quiz marketing and how to implement it in your business. Visit: https://scoreapp.com/book
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