Afleveringen
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There are a lot of different ways that you can get support with your podcast.
You can hire or train a team member to do the editing admin and promotion, hire out specific areas like production or promotion, or work with a third-party service provider who can do any of the above.
Sometimes even that, however, is too much on your plate, and in those cases, then an OBM, or Online Business Manager can help fill any gaps.
Today Iâm chatting with Ashley Connell, the founder of Prowess Project which is an Online Business Manager resource and training academy. Sheâs also the host of the Prowess Hour, a weekly livestream and podcast giving OBMs the skills and insights they need to grow their businesses.
Weâre talking about what an OBM is, how they can help ease the lift of a podcast in your company, and how to know if and when bringing on this kind of support is the right move to grow your business⊠and take over the podcast.
Listen to the episode or read the blog post here: https://podcastingforbusiness.com/92
Tune in to the full episode to learn about:
What an online business manager isOBMs vs COOs vs VAsHow to hand off the reins to your OBMWhat OBMs can do for your business & operationsThe OBM Opportunity PodcastSigns that you need an online business managerAshley Connellâs awesome AI toolMy book, Podcasting for Business is now available on Amazon â learn more about it here.
Connect with Ashley ConnellAshley: âPop over to prowessproject.com.
We are at @prowessproject on all of the socials and come drop us a line. Check us out. I would love to just hear what your own bottlenecks are, and I would love to hear, are you a spreadsheet brain or a spider web brain?â
Megan: âSo on social, tag me @oscpodcasting, tag Ashley @prowessproject, and let us know if you are a spreadsheet or a spiderweb brain.â
Next Week on The Company ShowNext week, Iâve got another podcasting expert conversation to share with you and weâre going to be talking about something Iâm pretty sure youâve thought of at least once - Podcast Merch. Itâs going to be a good one.
Subscribe to the Company Show, so you donât miss it!
Podcasting for Business - The BookIn case you havenât gotten it yet, my book Podcasting for Business: How to Create a Show That Makes a Bottom Line Difference for Your Company, is available now!
If you think your podcast should be a little bit more profitable (or a lot more profitable), I highly recommend that you check it out.
Thereâs going to be some great information there for you.
Podcasting for Business Conference 2024We've got over a dozen expert presentations, expert Q&A, panel discussions, workshops, and lots and lots of networking opportunities.
It's happening from November 13th to 15th this year. Learn more about PFBCon here.
Be A Guest on The Company ShowDo you have a podcast that's making a major difference in your business or know one that is? Fill out this contact form and let us know about it.
We'd love to have you here for an episode like this one!
Need A Podcast?As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.
If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!
Key QuotesâYou give a VA a task and they execute. You give an online business manager your vision and they strategize.â - Ashley Connell
ResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | Instagram
Pre-order the book, Podcasting for BusinessPre-ordering will get you a free ticket to PFBCon 2024Learn about what other business podcasters are doing:
State of Business Podcasting Report 2023Ashely Connell | Website | LinkedIn | YouTube
Free ConsultationUnlock the AI AdvantageRelated:Working with VAs for Your Podcast with Kristy YoderAchieving Business Goals with Podcast Managers with Ted Cragg -
Welcome to Podcasting for Business â The Book, where we dive into Megan Doughertyâs transformative book, Podcasting for Business â The Book. Iâm your host, Tom Fox, and in this series, we will unpack the invaluable lessons and strategies from Meganâs book, which has quickly become the definitive guide for anyone looking to leverage podcasting as a powerful business tool. Whether youâre a seasoned podcaster or just considering how to get started, this podcast will walk you through Meganâs essential insights, from choosing the right podcast blueprint for your business to mastering the metrics that matter. Join me as we explore how to create, refine, and maximize the impact of your podcast, all through the lens of one of the most comprehensive resources available today.
In this concluding episode, Tom Fox and Megan Dougherty discuss the upcoming release of Meganâs book Podcasting for Business and why podcasting is vital for most businesses. They highlight the benefits of building relationships, trust, and authority and creating evergreen content. Tom passionately argues that every business should have a podcast, citing its cost-effectiveness and ability to reach a vast audience. Megan provides a balanced view, suggesting that while podcasting offers long-term benefits, its timing should be considered based on the businessâs current stage. The episode concludes with a focus on the fun and strategic aspects of podcasting and a reminder that the book is available now!
Get your Copy of Podcasting for Business
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Zijn er afleveringen die ontbreken?
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Welcome to Podcasting for BusinessâThe Book, where we dive into Megan Doughertyâs transformative book, Podcasting for Business â The Book. Iâm your host, Tom Fox, and in this series, we will unpack the invaluable lessons and strategies from Meganâs book, which has quickly become the definitive guide for anyone looking to leverage podcasting as a powerful business tool. Whether youâre a seasoned podcaster or just considering how to get started, this podcast will walk you through Meganâs essential insights, from choosing the right podcast blueprint for your business to mastering the metrics that matter. Join me as we explore how to create, refine, and maximize the impact of your podcast, all through the lens of one of the most comprehensive resources available today.
In this episode, Tom and Megan discuss strategic guest selection for various podcast formats, including thought leadership and relationship-building. They discuss the importance of consistent branding in visual and audio elements and highlight the necessity of thorough show notes and effective real estate utilization for audience engagement and SEO. Megan also hints at upcoming resources and workshops tied to their book, offering practical tools for optimizing podcast ROI.
Get the Book!
Check out the episode on the Compliance Podcast Network
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Welcome to Podcasting for Business â The Book, where we dive into Megan Doughertyâs transformative book, Podcasting for Business â The Book. Iâm your host, Tom Fox, and in this series, we will unpack the invaluable lessons and strategies from Meganâs book, which has quickly become the definitive guide for anyone looking to leverage podcasting as a powerful business tool. Whether youâre a seasoned podcaster or just considering how to get started, this podcast will walk you through Meganâs essential insights, from choosing the right podcast blueprint for your business to mastering the metrics that matter. Join me as we explore how to create, refine, and maximize the impact of your podcast, all through the lens of one of the most comprehensive resources available today.
In this episode, Tom and Megan discuss the integration of podcast blueprints with specific metrics to optimize business outcomes. They explore various blueprints and potential conflicts with metrics and provide practical examples. The episode also covers crucial elements for launching or relaunching a podcast, focusing on content, charisma, and connection. They also discuss the importance of consistent podcast cadence, choosing between audio and video formats, and maintaining high audio quality. Practical advice is given on setting up a recording environment to ensure the best sound quality for your podcast.
Get the Book!
Check out the episode on the Compliance Podcast Network
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Welcome to Podcasting for Business â The Book, where we dive into Megan Doughertyâs transformative book, Podcasting for Business â The Book. Iâm your host, Tom Fox, and in this series, we will unpack the invaluable lessons and strategies from Meganâs book, which has quickly become the definitive guide for anyone looking to leverage podcasting as a powerful business tool. Whether youâre a seasoned podcaster or just considering how to get started, this podcast will walk you through Meganâs essential insights, from choosing the right podcast blueprint for your business to mastering the metrics that matter. Join me as we explore how to create, refine, and maximize the impact of your podcast, all through the lens of one of the most comprehensive resources available today.
In this episode, host Tom Fox and Megan Dougherty wrap up their series on podcast metrics. They discuss the depth and breadth of metrics covered in Meganâs book and explain how each metric can be optimized for a business podcast. The conversation covers monthly recurring revenue, labor cost savings, affiliate sales, sponsorship dollars, and downloads, providing examples and insights on how these metrics can be leveraged for business success. Megan also shares anecdotes and practical advice on using podcasts to achieve various business goals.
Get the Book!
Check it out on the Compliance Podcast Network
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Welcome to Podcasting for Business â The Book, where we dive into Megan Doughertyâs transformative book, Podcasting for Business â The Book. Iâm your host, Tom Fox, and in this series, we will unpack the invaluable lessons and strategies from Meganâs book, which has quickly become the definitive guide for anyone looking to leverage podcasting as a powerful business tool. Whether youâre a seasoned podcaster or just considering how to get started, this podcast will walk you through Meganâs essential insights, from choosing the right podcast blueprint for your business to mastering the metrics that matter. Join me as we explore how to create, refine, and maximize the impact of your podcast, all through the lens of one of the most comprehensive resources available today.
In this episode, Tom and Megan continue reviewing crucial podcast metrics, focusing on brand awareness, social media engagement, list growth, sales qualified leads, and product sales. Megan discusses the challenges and strategies for optimizing each metric, offering practical examples and insights from her experience and research. The episode emphasizes the importance of creating thought leadership content and engaging directly with the audience to build brand recognition and drive business goals.
Get the Book!
Check it out on the Compliance Podcast Network
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Welcome to Podcasting for Business â The Book, where we dive into Megan Doughertyâs transformative book, Podcasting for Business â The Book. Iâm your host, Tom Fox, and in this series, we will unpack the invaluable lessons and strategies from Meganâs book, which has quickly become the definitive guide for anyone looking to leverage podcasting as a powerful business tool. Whether youâre a seasoned podcaster or just considering how to get started, this podcast will walk you through Meganâs essential insights, from choosing the right podcast blueprint for your business to mastering the metrics that matter. Join me as we explore how to create, refine, and maximize the impact of your podcast, all through the lens of one of the most comprehensive resources available today.
In this episode, Tom Megan provides a three-episode review of the essential metrics that business podcasters should track. They start with referrals, explaining how relationship-building podcasts can generate valuable business leads. They move on to sales cycle length, demonstrating how podcasts can accelerate customer engagement. They also discuss promotional opportunities, SEO benefits, and new product creation. Megan emphasizes the importance of creating content that serves both SEO and business objectives, providing real-life examples and actionable insights.
Get the Book!
Check out this Episode on the Compliance Podcast Network
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Welcome to Podcasting for BusinessâThe Book, where we dive into Megan Doughertyâs transformative book, Podcasting for BusinessâThe Book. Iâm your host, Tom Fox, and in this series, we will unpack the invaluable lessons and strategies from Meganâs book, which has quickly become the definitive guide for anyone looking to leverage podcasting as a powerful business tool. Whether youâre a seasoned podcaster or just considering how to get started, this podcast will walk you through Meganâs essential insights, from choosing the right podcast blueprint for your business to mastering the metrics that matter. Join me as we explore how to create, refine, and maximize the impact of your podcast, all through the lens of one of the most comprehensive resources available today.
In this episode, Tom and Megan look at the importance of metrics in podcasting and introduce the concept of Podcast Value Mathâa system to measure various kinds of value a podcast can provide. Megan shares her passion for numbers and systematization, discussing how different metrics contribute to business outcomes. They explore how to track and optimize metrics to enhance podcast performance, touching on the 15 specific business metrics outlined in their book. The episode lays the groundwork for a comprehensive understanding of utilizing metrics to validate a podcastâs effectiveness and ensure it aligns with overall business goals.
Get the Book!
Check it out on the Compliance Podcast Network!
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Welcome to Podcasting for Business â The Book, where we dive into Megan Doughertyâs transformative book, Podcasting for Business â The Book. Iâm your host, Tom Fox, and in this series, we will unpack the invaluable lessons and strategies from Meganâs book, which has quickly become the definitive guide for anyone looking to leverage podcasting as a powerful business tool. Whether youâre a seasoned podcaster or just considering how to get started, this podcast will walk you through Meganâs essential insights, from choosing the right podcast blueprint for your business to mastering the metrics that matter. Join me as we explore how to create, refine, and maximize the impact of your podcast, all through the lens of one of the most comprehensive resources available today.
In this episode, Tom and Megan explore the nuances of podcasting for business. They discuss the critical differences between business and personal podcasts and emphasize the importance of integrating them into your marketing strategy. Megan introduces the concept of âPodcast Blueprints,â outlining the five key objectives: audience engagement, relationship building, thought leadership, conversion, and content creation. Through practical advice and real-life examples, they explore how businesses can effectively tailor their podcasts to meet specific strategic goals.
Get the Book!
Check it out on the Compliance Podcast Network!
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Welcome to Podcasting for Business â The Book, a podcast series where we dive into Megan Doughertyâs transformative book, Podcasting for Business. Iâm your host, Tom Fox, and in this series, we will unpack the invaluable lessons and strategies from Meganâs book, which is the definitive guide for anyone looking to leverage podcasting as a powerful business tool. Whether youâre a seasoned podcaster or just considering how to get started, this podcast will walk you through Meganâs essential insights, from choosing the right podcast blueprint for your business to mastering the metrics that matter. Join me as we explore how to create, refine, and maximize the impact of your podcast, all through the lens of one of the most comprehensive resources available today.
In this inaugural episode of this limited podcast series, Tom visits with Megan Dougherty about her new book, Podcasting for Business. Megan shares her journey, starting with the reasons for writing the book, the development of her methodologies, and the timing behind its release. She explains who the book is for and highlights the changes witnessed in the podcasting industry since 2017. Megan discusses her writing process, the importance of outlines, and how she utilized her beta team for feedback. The episode also touches on repurposing content and the bookâs availability for pre-order.
Get the Book!
Check it out on the Compliance Podcast Network!
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Something that Iâve always found a little challenging when it comes to the marketing of my business is finding the stories that make what we do compelling. I can be rather a literal person.
I know what we do is valuable and our clients appreciate it â but as my business partner, and todayâs guest is always saying: people connect with stories, and you need to create one that draws people in.
One of the ways to do this the most quickly and that sees the highest rates of conversion is by sharing video content for your business and your podcast.
Dan Bennet, the creator of Video For Entrepreneurs, has over 15 years in the video production industry and worked with brands like Harley Davidson and Bud Light before forming his company to help entrepreneurs with businesses of all sizes look and feel great on camera.
He is joining me today to talk about video and I know Iâm not the only person who tends to shy away from it. Dan tells us how to be camera ready, explains his methodology of video content strategy and answers the question: is it really okay to share talking head zoom videos of your podcast?
Listen to the episode or read the blog post here: podcastingforbusiness.com/91
Tune in to the full episode to learn:
The True Power of VideoHow to Bring Humanness into Your Business VideosIs Your Business Ready for Video?The Solar System MethodologyIntegrating Short-Form Videos into Your StrategyWhy Storytelling Should Be Your First FocusOvercoming Camera Nerves with Simple TechniquesIs a Talking Head Video Enough?Pre-production, recording, & post-production strategiesDan Bennettâs Body of WorkStrategic deployment and sales as serviceMy book, Podcasting for Business is coming out this September â learn more about it here.
Podcasting for BusinessWe are gearing up over here at One Stone Creative for the launch of my new book, Podcasting for Business â how to create a show that makes a bottom line difference for your company.
The official launch date is on September 10th, just a couple of weeks away. And if you decide between now and then that you'd like to pre-order a copy, then I would be thrilled to give you a completely free ticket to this year's Podcasting for Business Conference.
The book is comprehensive. My spouse called it both amusing and exhaustive. It covers:
the Business Podcast Blueprintshow to use Podcast Value Math to measure the right things for your businesshow to choose a goal that's actually going to make an impactThen we go into 15 specific business outcomes that we call the metrics that you can optimize a show for to start seeing those results in your business.
I'm very proud of it, and I think you will get a lot out of it. So, if you would like to pre-order that, you can do so here. If you do so, you will get my undying gratitude and the free ticket to the Podcasting for Business conference, which is going to be a great event this year.
Key Quotesâ I've got so many examples from so many places where video just leveraged windows and doors wide open for people and that video has got six views.â - Dan Bennett
ResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | Instagram
Pre-order the book, Podcasting for BusinessPre-ordering will get you a free ticket to PFBCon 2024Learn about what other business podcasters are doing:
State of Business Podcasting Report 2023Dan Bennett | Website | LinkedIn | Instagram | Complimentary Strategy Call
Related:Does Your Podcast Need to Be on Video? with Megan DoughertyVideo Podcasts: Reflections and DecisionsThe Video Advantage for SEO with Atiba De SouzaShould Company Podcasts be Company Vlogs? An Audio vs. Video Showdown -
There are products and services that don't require a lot of thought before you buy them â commodities, like toothpaste, shoes, calculators, peaches.
But there are others that require a lot of education before someone has enough understanding to be able to make an informed decision about what exactly the product is and how it might be able to help them if they should choose to buy it.
Now, a podcast can do a lot of heavy lifting when it comes to filling that gap and providing the education and the understanding required for someone to make a buying decision, and it can make tons of other areas of your sales and delivery process a lot easier.
Today, I've got a deep dive into a podcast process and optimization strategy for you with Deniero Bartolini, host of The Remote CEO show podcast. He's a digital entrepreneur, bestselling author and founder of Remote CEO, a company that helps professional firms scale with remote teams.
Deniero has been podcasting for almost a decade and a half and is incredibly generous with his insights into the different ways that you can leverage a podcast in a business, from providing that critical early information and education to potential clients of high ticket offers, to building trust with new and old clients of any kind of product and increasing your revenue, which is not always easy as a direct line through podcasting, but he's got some great examples and in case studies of exactly how he has helped clients do that.
Listen to the episode below or read the blog post here: podcastingforbusiness.com/90
Tune in to the full episode to learn:
Deniero Bartoloniâs journey from DJing to podcastingIndoctrination through podcastingPodcasting and the sales cycleBalancing solo and interview episodesStreamlining podcast production with The Remote CEOHow metrics and audience goals shape growthPodguesting versus hostingFinding the right podcast personaSigns that you should podcast for your businessMy book, Podcasting for Business is coming out this September â learn more about it here.
Connect with Deniero BartoliniDeniero: âEverybody can find me at denierob.com â book, podcasts, and everything else.
If you are a solopreneur looking to scale up with a remote team, or you are an existing business owner that has maybe a team of 10, 15 people, but you also want to build a hybrid team, then also reach out to us because we have some great stuff that we want to share with you.â
Website | LinkedIn | Instagram | The Remote CEO Show
Be A Guest on The Company ShowDo you have a podcast that's making a major difference in your business or know one that is? Fill out this contact form and let us know about it.
We'd love to have you here for an episode like this one!
Need A Podcast?As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.
If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!
Key QuotesâA confused mind never buys.â - Deniero Bartolini
ResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | Instagram
Pre-order the book, Podcasting for BusinessPre-ordering will get you a free ticket to PFBCon 2024Learn about what other business podcasters are doing:
State of Business Podcasting Report 2023Deniero Bartolini | Website | LinkedIn | Instagram | The Remote CEO Show
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Related:Case Study: Podcasting as a Long-Term Marketing Strategy with Susan FriedmannThe Power of Strategy with Stephanie Feger -
This is a very exciting week, friends, and one that I have been a little nervous about for the last six months.
You already know that my book, Podcasting for Business is written and available for pre-order here.
But what you donât know is that my coach, Amy Collette and I documented the entire process of writing it in a 7 episode podcast series that you can listen to right now.
All of it. The good. The bad. The grumpy. And there is some grumpy.
All 7 episodes are live, and if you want a glimpse behind the curtains of writing a book - from the idea to the manuscript, I suggest you check it out.
If writing a book has been on your radar - or youâve got half a dozen on your shelf and you want to enjoy watching struggle through title one - check out the series. Itâs truly a tell-all, and I admit, Iâm a little nervous to be so visible in public. So be kind.
Today, I want to share the first full episode of Unleash Your Inner Author. This is where Amy and I talk about the book I planned to write, what worries and concerns I had about it, and what the process was going to look like.
Listen to Episode 1: The Kickoff or read the blog post here: podcastingforbusiness.com/89
Tune in to the full episode to learn:
The Business Podcast BlueprintsProcrastinating for purposeFear, confidence, and excitementDone energy: The pros and consLeveraging a Book for Credibility and Client EngagementThe Intensive Two-Day Retreat: Jumpstarting Your BookManaging the Urge to Jump into Content WritingStreamlining Decision-Making with Filters·
My book, Podcasting for Business is coming out this September â learn more about it here.
Final ThoughtsThis was such an interesting process, and really, a strange one for me. Itâs truly a tell-all about the experience, and there are parts that, looking back on, I find a little embarrassing. But none of us are our best all the time - and Iâve learned that it is pretty common to get a little grumpy and resistant during the coaching process.
It was important to both me and Amy to show the whole process - challenges and all. This series really does go through everything that we did together to get Podcasting For Business ready to publish - and Iâm so happy with how itâs come together.
I want to publicly thank Amy for all of her support, amazing advice, wonderful accountability and grace.
Check out all of the episodes here.
And if you want to grab a copy of the book, you can do so, and get a free ticket to the Podcasting For Business Conference by visiting this link.
Key QuotesâI don't want done energy yet because it's not done yet.â - Megan Dougherty
âI love to celebrate all throughout the process. You got to celebrate those small wins because it's easy to check off that accomplishment.â - Amy Collette
ResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | Instagram
Pre-order the book, Podcasting for BusinessPre-ordering will get you a free ticket to PFBCon 2024Learn about what other business podcasters are doing:
State of Business Podcasting Report 2023ï»żï»żï»żï»żï»ż
Check out all the episodes of the Unleash Your Inner Author podcast!
Unleash Your Inner Author | LinkedIn | Instagram | Facebook
Join the UYIA Coaching Program.Get your book published here.Get a copy of The Gratitude Connection
Amyâs got a new book coming soon! Get updates here.Related:Pitching and Podcasting for Authors with Angie TruebloodGuest Post: Author Marketing 101 â Because your book wonât sell itself.Case Study: Podcasting as a Long-Term Marketing Strategy with Susan Friedmann -
Iâve been looking forward to this episode all year.
I am absolutely thrilled to share that my book, Podcasting for Business, is officially available for pre-order!
This book has been percolating in the back of my brain for years, and now, with the help of an amazing book coach, Amy Collette of Unleash Your Inner Author, itâs ready to go.
The official launch date is on September 10th, and I have some fun things planned between then and now - but today, I wanted to share one of my absolute favorite chapters with you.
All right- the excerpt is coming right up, but first I wanted to tell you where and how you can pre-order the book in case you simply cannot wait.
Itâs all at PodcastingforBusiness.com/Book - along with the details about how to turn your pre-order into a free ticket to the Podcasting for Business Conference!
And now, for podcast value math, listen to the episode or read the blog post here.
Tune in to the full episode and learn:
What podcast value math isHow to identify whatâs valuable,which part of the show is creating that value,and what you should do to increase that.My book, Podcasting for Business is coming out this September â learn more about it here.
Read the rest of the blog post here.
Final ThoughtsI hope that you enjoyed this - and that you found it useful! This is just one of dozens of chapters in Podcasting for Business, which is currently available for preorder!
And if you decide to order between now and September 10th - our official launch day - I have a gift Iâd like to give you: A Free Ticket to the Podcasting for Business Conference!
Once you pre-order the book, just go to PodcastingforBusiness.com/book, and fill out the form! Youâll be sent a coupon code to get 100% off your ticket to the Podcasting for Business Conference.
And itâs going to be a great event this year. We have an incredible lineup of expert speakers, networking events, and workshops - all virtual and all recorded.
And all yours for free with the pre-order of Podcasting for Business, at $9.99. Not a bad deal, if I do say so myself.
All of the details are at PocastingForBusiness.com/Book. Check it out, let me know if you have any questions, and Iâll be back next week with a fantastic interview with another expert interview.
Be A Guest on The Company ShowDo you have a podcast that's making a major difference in your business or know one that is? Fill out this contact form and let us know about it.
We'd love to have you here for an episode like this one!
Need A Podcast?As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.
If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!
Key QuotesâWhen you understand and use podcast value math, you can optimize for and track anything you want to. That's what makes it so fun and so powerful.â - Megan Dougherty
ResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | Instagram
Make sure to check out our free Monthly Strategy Calls!
Podcasting for Business Conference 2023 Recordings
Learn about what other business podcasters are doing:
State of Business Podcasting Report 2023Related:How to Measure the Impact of Your PodcastMetrics that Matter for Company Podcasts -
A lot of business start out as a podcast guest before they start hosting their own show. Itâs a great strategy for a few reasons:
You get a chance to practice your on-air presenceYou get exposure to new audiencesYou get to connect with the hosts of the shows you guest on, who can become amazing partners down the road.You can test out different offers and opt-ins on different audiences to see how they perform.Thatâs really just scratching the surface, but as a âgetting started in audio marketingâ strategy, it canât be beat.
If you do, and it starts to work, then youâre probably going to want your own podcast at some point⊠or your audience will start demanding it.
Thatâs what happened to my guest today.
Nikki Rausch is the CEO of Sales Maven, a three-time Author, host of the Sales Maven Podcast, and has over 25 years of selling experience, helping entrepreneurs and small business owners sell successfully and authentically. Not only that, she is extremely generous with her time and her knowledge.
Nikki is podcasting to incredible effect, using multiple episode formats for specific different goals and in todayâs episode, youâll get to hear all of them.
Listen to the episode or read the blog post here: podcastingforbusiness.com/87
Tune in to the full episode to learn:
Why Nikki started her podcast and how it has evolvedThe format she uses to drive new membershipsWhy podcasting is Nikkiâs #1 lead generation activity for her businessMetrics for different episode formatsDownloads, podcast size, and your businessRelationships and client successThe power of success story episodesHow to encourage clients to share their success·
My book, Podcasting for Business is coming out this September â learn more about it here.
Podcasting for BusinessNext week Iâve got a very special episode for you. You may already know that Iâm publishing a book this year! Itâs called Podcasting for Business, and by the time next weekâs episode drops, itâs going to be available for pre-order.
And anyone who pre-orders is going to get a totally free ticket to the All Virtual and All Recorded Podcasting for Business Conference, happening this November 13th-15.
To celebrate, Iâll be doing a reading of one of my favorite chapters, which I wonât spoil now with a preview. Iâll also be sharing the details of how you can pre-order the book and get your free ticket to PFBCon.
Be A Guest on The Company ShowDo you have a podcast that's making a major difference in your business or know one that is? Fill out this contact form and let us know about it.
We'd love to have you here for an episode like this one!
Need A Podcast?As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.
If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!
Key Quotes"When people realize they're kind of doing you a favor, they feel less weird about talking about themselves.â - Nikki Rausch
"It would be so difficult to become one of the big podcasts, but the most successful podcasts, when you're actually looking at the impact it can have on a business, are very rarely those huge ones.â - Megan Dougherty
ResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | Instagram
Make sure to check out our free Monthly Strategy Calls!
Podcasting for Business Conference 2023 Recordings
Learn about what other business podcasters are doing:
State of Business Podcasting Report 2023Nikki Rausch Website | Facebook | Instagram | LinkedIn
A gift from Nikki: Closing The Sale EbookRelated:Using LinkedIn to Supercharge your Relationship Building with Sophie LechnerA Dance of Guests and Hosts: Optimizing Your Workflows and Relationships with Jason CerconeThe Ultimate Guest Pitching System with Kris Ward -
There are those who love social media and there are those who hate it.
There are also those who, despite kind of hating social media, understand that people are using it and as a business they should have a professional and appealing presence on itâI'll let you guess which one I am.
Whether you're doing it yourself or managing a team who's doing it for you, the day-to-day and the constant grind of creating content can be just absolutely excruciating, not to mention expensive.
Happily, you don't actually have to use every platform every single day to have that professional and appealing presence.
Social media, especially Instagram for me, has been the nut I just can't crack. I understand that it's valuable. I understand that it's a great way to connect. I've just never been able to really use it effectively, and that's both personally and professionally. I don't use Instagram that much.
Happily, I've got a great team member who's able to create really awesome, engaging posts and share the things that we want to share, like the amazing guests that we have on this podcast. But it has not been a major focus of the work that we've done on social ever since we started One Stone Creative.
My guest today has the solution for this problem and has perhaps even cracked the nut of Instagram.
Ruthie Sterrett is a fractional CMO and founder of The Consistency Corner, a holistic marketing agency supporting service based businesses. Her whole business is about helping CEOs step away from social media, without sacrificing visibility, because most CEOs didnât start a business to be a content creator.
And to that I say: YES PLEASE.
Ruthie and I talked about about what most businesses really need from the social media platforms they use, the key consideration most of us donât really make when it comes to strategizing how to use them, and how to make your Instagram work for you even if you donât want to use Instagram.
Listen to the episode below or read the blog post here:
Tune in to the full episode to learn:
Why social media is so hardStrategic social media useSocial media and funnelsWhy intentional social media mattersThe Instagram 9-Grid StrategyHow to use ManyChatWho shouldnât use The 9-GridHow to repurpose Instagram for othe platformsWeâre looking for speakers for this yearâs Podcasting for Business Conference! Click here to learn more.
Share Your Expertise at PFBCon 2024I want to remind you that applications for speakers at the Podcasting for Business Conference this year are open!
If youâve got a skill, strategy or technique that can help business owners with their podcasts, I want to hear about it! Go here to get all the details. Applications will be open until July 29th.
Be A Guest on The Company ShowDo you have a podcast that's making a major difference in your business or know one that is? Fill out this contact form and let us know about it.
We'd love to have you here for an episode like this one!
Need A Podcast?As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.
If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!
Key Quotes"Bad content, okay content is better than no content because the more you work through it, the better you're gonna get.â - Ruthie Sterrett
ResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | Instagram
Make sure to check out our free Monthly Strategy Calls!
Podcasting for Business Conference 2023 Recordings
Learn about what other business podcasters are doing:
State of Business Podcasting Report 2023Ruthie Sterrett | Website | Instagram | LinkedIn | Facebook
The Instagram 9-Grid StrategyThe Consistency Corner PodcastRelated:Mastering Facebook Ads for Podcast & Business Growth with Stacy ReedUsing LinkedIn to Supercharge your Relationship Building with Sophie Lechner -
I often say that sponsors arenât a great path for most company podcastâthe ROI just isnât there when other business goals are more immediate and more valuable than the income that can be generated by sponsors.
But most is not all, and if itâs a path youâve deemed the right one for your show, I want you to have all of the information you need to create a great package.
So, sponsorships! Iâve never had them for this show, nor have I arranged them for the Podcasting for Business Conference so farâalthough that will be changing this year!
That means I donât have the absolute latest, up-to-the-minute best practices on what makes a great sponsorship package, and how to communicate them. Iâm lucky enough to know someone who does, however.
Alex Durant is the owner of **Durant Consulting Inc.**, where, essentially, she takes everything that can be a nightmare about coordinating large events with lots of sponsors and takes care of everything.
She works with companies to develop sponsorship packages and decks and coordinates to make sure everything is delivered as promised. For this reason, she is extremely sought after. I can tell you, if wrangling sponsors is anything like wrangling affiliates for big events; itâs a huge job with a lot of moving parts.
It was actually talking to Alex that convinced me to open up the Podcasting for Business Conference to sponsorship this year. Iâm so excited to bring you our conversation, where Alex shares how to think about sponsorship as it relates to your podcast and environment.
Listen to the episode below or read the blog post here: podcastingforbusiness.com/85
Tune in to the full episode to learn about:
How to incorporate sponsors into different podcast formatsThe sponsorship real estateSponsors: When to look, how to choose, how to approachLeveraging industry connections for visibilityHow to build your sponsorship deckEnsuring clarity in sponsorship contractsThe recap deckHow to deal with a disappointed sponsorTechnical issues with podcast ads
Share Your Expertise at PFBCon 2024As a final note today, please remember that speaker applications for this year's Podcasting for Business Conference are open now!
If you have a skill, strategy, insight, or methodology that you think a business owner who podcasts needs to know, then I want to hear about it.
Head over **here** and fill in the form that you find there to tell me and my team what you want to share with the community at the Podcasting for Business Conference.
Be A Guest on The Company ShowDo you have a podcast that's making a major difference in your business or know one that is? Fill out this contact form and let us know about it.
We'd love to have you here for an episode like this one!
Need A Podcast?As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.
If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!
Key QuotesâJust because someone might be willing to give you some dollars, is it worth the reputation of having them as a sponsor? For your reputation, does it make sense at all?â - Alex Durant
"The real winning blueprint for sponsorships is audience engagement.â - Megan Dougherty
ResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | Instagram
Make sure to check out our free Monthly Strategy Calls!
Podcasting for Business Conference 2023 Recordings
Learn about what other business podcasters are doing:
State of Business Podcasting Report 2023Alex Durant Website | Instagram | LinkedIn | Facebook
Related:Should You Get a Sponsor for Your Company Podcast? -
It is that time of year again, friends! Weâre opening up submissions for speakers for this yearâs Podcasting for Business Conference.
The first PFBCon was in 2022, and came about while I, Tom Fox and some other friends were at the always fun and valuable Podfest and realized that as awesome as in-person podcasting events are, they arenât always a possibility for business owners who podcast as only one of many, many things they have to do every week.
So the Podcasting for Business Conference was bornâsomething all virtual and all recorded to fit in around the work of running businesses that so many people need to do.
And itâs time to start planning for this fallâs edition.
This yearâs event is going to be taking place November 14th and 15th with a few special events earlier in that week. Iâm looking for 10 speakers who can give specific tools and strategies to help people podcast more effectively, profitably and pleasantly podcast.
If youâve got just such a strategy to share, you can to here and share it!
To inspire your thinking, Iâm sharing several (although my no means all!) of my favorite clips from last years expert lineup. Listen to the episode or read the blog post here: https://podcastingforbusiness.com/84
Tune in to the full episode and get tips and strategies forâŠ
podcast visibility and growthpitching to guest on other showsrelationship building for salessearch engine optimizationEmail marketing and collaborationsPodcast re-recording and editingPLUS an exciting announcement and a special offer at the end!Donât forget to join us for our free monthly strategy calls on the third Thursday of every month!
Get Involved!I hope this has all got your creative juices flowingâand if you have some important learning for a community of business owners, experts, service providers and marketing managers and directors, I want to hear your ideas!
Youâll find all the details and how to apply here. Applications will be open until July 31st. Please, tell your friends!
The BookWhile Iâm asking for favors, you may know already that Iâve written a book called, shockingly, Podcasting for Business. Itâs going to be releasing in early September this year.
This is a project that has been years in the makingâweâve completely codified the Business Podcast Blueprints and created a handbook you can use to design or refine, and optimize a podcast to bring real, bottom line value to your business.
Special Offer!What you donât know yet, is that I am going to give an absolutely free PFBCon ticket to every single person who pre-orders it.
If this is something you and your community might be able to take advantage of, send me a note here or find me on LinkedInâletâs talk.
Need A Podcast?The Company Show was made possible by the team at One Stone Creative.
If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!
Key Quotes"The whole pitch is really not about you as the person, it's about what you can bring to that show.â - Angie Trueblood
âIn podcasting, the only thing that you are limited by is your imagination.â - Tom Fox
ResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | Instagram
Make sure to check out our free Monthly Strategy Calls!
Podcasting for Business Conference 2023 Recordings
Learn about what other business podcasters are doing:
State of Business Podcasting Report 2023Become a speaker at PFBCon 2024 - Apply Here
Related:Podcasting for Business RefresherThe Value of Podcasting for Business with Tom FoxPFBCon 2023 RecordingsWhether you're a solopreneur, manager of a department, principal at a firm, or a non-fiction author ready to expand into audio, the Podcasting for Business Conference will help you leverage a podcast to meet your business objectives.
Missed PFBCon 2023? Check out the recordings!
-
You should start a podcast!
These words have planted a lot of ideas in the heads of a lot of business ownersâand your reaction to hearing that can tell you a lot.
You might hear it and think: A podcast? Me? Not a chance. Or maybe: You know what, youâre right, I should have a podcast!
Most of us fall somewhere in between the two, and think something like: You might be right⊠but what a lot of work, would it even be worth it?
When youâre unsure and you take the plunge into podcast, itâs often a little deflating because getting started is a lot of effort and a lot of work work and often a lot of money but the rewards, though they can be considerable, usually come much later on in the process.
My guest this week, Heather Gray, is formerly known as The Lyme Boss and has now rebranded to Renegade Health Boss. She started podcasting after getting just that kind of prompt from her community and fans, and ended up podcasting for a while before her show started to gain traction.
Heather is a Functional Diagnostic Nutritionist and Bioenergetic Practitioner specializing in supporting clients with chronic and complex illnesses such as Lyme disease, Mold Toxicity and Autoimmune diseases.
And her podcast is a powerful force in her business.
In this case study episode, weâre talking about how Heather has leveraged her podcast for affiliate sales, sponsors, case studies and new clientsâshe has done such an impressive job optimizing the show to serve her business, and there is so much to learn from her.
Listen to the episode read the blog post here: https://podcastingforbusiness.com/83
Tune in to the full episode to learn about:
The Story of The Lyme BossPodcast Sponsorships and StrategiesAuthenticity in Product EndorsementsStarting with Podcast AnalyticsThe Importance of Solo EpisodesHeather Grayâs Podcasting WorkflowThe Advantages of Embedded AdsLow-Tech Setup for High-Quality PodcastingThe Power of Task DelegationDonât forget to join us for our free monthly strategy calls on the third Thursday of every month!
Weâre gearing up for PFBCon 2024Next week is an exciting week, because weâre opening up applications for speakers at this yearâs Podcasting for Business Conference!
Make sure youâre subscribed on your favorite channel to catch all the details.
Be A Guest on The Company ShowDo you have a podcast that's making a major difference in your business or know one that is? Fill this contact form and let us know about it.
We'd love to have you here for a case study episode like this one!
Need A Podcast?As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.
If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!
Key QuotesâThere is no quick rise with podcasting. You just got to put in your time.â - Heather Gray
"I sometimes think the only thing more satisfying than getting a great opportunity is being in the position where you turn it down.â - Megan Dougherty
ResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | Instagram
Make sure to check out our free Monthly Strategy Calls!
Podcasting for Business Conference 2023 Recordings
Learn about what other business podcasters are doing:
State of Business Podcasting Report 2023Heather Gray | Website | Podcast | Facebook | Instagram | LinkedIn | YouTube
Related:Case Study: Podcasting as a Long-Term Marketing Strategy with Susan FriedmannPodcast Case Study: Grow a Media Business Through Podcasting -
Have you ever thought about the health of your voice?
The two concepts donât go together intuitively to me, which is interesting when you think about it because the voice is something created with the body.
Weâve all had times when we lost our voice, or noticed it behaving differently based on our environment, situation or other kinds of health. But your voice is something that has itâs own health needs and as a podcaster, you should be aware of them.
When you start podcasting as a marketing channel for your business, you're often not coming from a background where your voice is seen as a tool that needs to be cared for, but it is, and you should make it a priority.
It's not just about how you sound in your recordings, it's about preventing vocal strain, improving the longevity of your voice, and having more control over how you sound.
That is what I learned in my first conversation with todayâs guest, who joined us for a Strategy and Networking Call in the Spring and totally changed how I think about my most important tool as a podcaster.
Today Iâm sharing the training that Brienne Hennessy, a licensed speech-voice pathologist and the founder of Your Vocal Vitality, gave us in our strategy and networking call back in the spring.
She is teaching us how voice care is self-care and the mindset shift you need to make about it, what voice triage is, and how to actually improve recovery when we do have vocal difficulties, and some practical tips for preparing your voice before an interview. (Including a vocal exercise I experimented with live on the call!)
This training did have a video component, so if youâd like to watch, youâll find the video below!
Listen to the episode, watch the video, or read the blog post here: https://podcastingforbusiness.com/82
Tune in to the full episode to learn about:
Vocal health issues and challengesUnderstanding the voice box: larynxAddressing vocal problems and daily strategiesThe power of warming upMisconceptions and clarifications on vocal healthHow to take care of your voice in a sustainable wayDonât forget to join us for our free monthly strategy calls on the third Thursday of every month!
Hereâs the recording of the Strategy and Networking CallThis includes all the exercises and other fun bits that might have been cut out from the podcast version!
https://vimeo.com/960104765
Need A Podcast?As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.
If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!
Key QuotesâI've had too many people tell me they actually use the word hate with the sound of their voice and they hate the way it sounds and my question to you is, how can you hate the very thing that you're using to communicate your message with the world?â - Brienne Hennessy
ResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | Instagram
Make sure to check out our free Monthly Strategy Calls!
Podcasting for Business Conference 2023 Recordings
Learn about what other business podcasters are doing:
State of Business Podcasting Report 2023Brienne Hennessy Website | LinkedIn | Instagram
Top 10 Vocal Care TipsDiscovery Call with Brienne Hennessy - Laat meer zien
