Afleveringen
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It’s not easy to keep focus for long interview.
Lots of things require your attention.
🐿️ checking sound levels
🐿️ checking your notes
🐿️ making sure cameras are on
🐿️ what’s that noise?
🐿️ what’s the time?
🐿️ did she just move outside the camera frame?
Frankly, sometimes you lose focus.
But luckily, there are a couple of things that you can do to get back on track without anyone noticing but yourself.
That’s what we talk about in this episode.
See you inside. -
There’s one thing that makes constant production really hard.
It’s not writing.
It’s not Design.
It’s not getting the ideas.
It’s planning interviews.
In this episode, I’ll give you three tips on what you can do to ease the planning of interviews that can then become master content.
See you inside. -
Zijn er afleveringen die ontbreken?
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Seeing yourself on camera is terrible.
Listening to yourself on a recording is terrible.
Standing in front of a crowd speaking is terrible.
Few people that you interview are used to standing in front of a microphone or camera.
So getting people to talk can sometimes be a real challenge.
In this episode, you’ll get three simple tricks to get the most out of your interviews even when you’re interviewee does not feel comfortable in front of a camera. -
There are two types of Thought Leadership.
-> Personal Thought Leadership
-> Corporate Thought Leadership
And while most of you probably are working with the latter, engaging with both types might just elevate your company brand to new hights.
In this episode, we talk about what you as a #marketing professional can do to get the best from both worlds.
See you inside! 🪐 -
in an era of AI commonly used words like realm or in the world off should be avoided at all cost.
Is this true? No .
Not if you ask me .
In this episode, we delve into the depth of favourite words and mitigate the risk of them being as annoying as they sound in this sentence. -
if you have a podcast, there’s a big chance you also want listeners. Because really what is a podcast without listeners?
In this episode we look at how you can gain more listeners and more downloads without having to spend huge amounts on advertisement and other ways of distribution.
Tune in to learn the (cheap) tricks. -
Here's the thing:
Most of you don't have a tone-of-voice.
The truth can hurt.
I'm not even sure Montanus has a tone of voice.
Why?
Because business casual or profession Al is simply too generic to be a unique branded tone.
It's an idea your branding agency has sold you. But it's not real.
In this episode, I'll try to explain why. -
sometimes your brain and thoughts go in circles.
Over and over and over and over and over and over again .
There’s not much you can do once your thoughts are circling.
In this episode, I want you to know that I have brain tornadoes too - I’m guessing everyone has them - and what I’ve done to tame them as much as I can.
Hope this episode helps tame the wins and get your ideas flying (pun intended).
See you inside the content universe. -
Lead magnets used to be downloadable PDFs.
Longform content, white papers and maybe Trend reports.
But what is a good lead magnet in this day and age?
in this episode, I talk about six different kinds of lead magnets that are not downloadable PDFs.
Because honestly, how often do you read a PDF that you have downloaded? My guess would be less than half of the times.
And that’s why we need to look at other types of lead magnets that offer more engagement and even more value .
See you inside the content universe 🧑🚀 -
Often there are so many steps in producing just a single piece that the continents self sinks before it’s virgin voyage.
Today, I want to go through some of the rocks in the shoe that can make or break your content production flow for social media.
I’ll go through the ideation phase, the production phase, the review face, and the distribution phase. all of those rocks that make you not publish your content.
Hope you enjoy. let me know . -
AI generated content is not a bad thing. It is rather something that should be worked with.
The problem with AI generated content is not so much that it is AI generated but more the fact that it is often boring, monotonous, superficial, and in essence not worth reading .
However, it is quite easy to get AI content to a point where all of this is no longer true in this episode I will address some of the things post by one of my industry colleagues and try and give you advice on how to get your texts up to a level where it’s worth reading - no matter whether you used AI or not.
See you inside the content universe. -
is AI created content good or bad? That’s one of the questions that is up in the air quite a lot all around different content and marketing departments.
In this episode, you’ll get my thoughts on created content.
- What are the ups and downs?
- What matters when it comes to content?
- What matters when it comes to AI created content?
- And what you should really be focusing on when evaluating whether to use AI to create and produce the content for your organisation.
I would really love to hear your comments on this . Hit me up in the comment section.
Thanks
Mikkel -
much of the content production that you do has nothing to do with the actual content.
Often it’s things like moving files from one place to another, insuring clear communication, And forgetting the reasons why we have templates that fill up the hours of the day.
In this episode, I’m looking at how we at Montanus will be dealing with redundant and non-value adding tasks and how we will try in the coming month to eliminate as much as we can so we can focus our efforts on quality and value.
If you were doing redundant and tedious tasks as well, check this out.
/Mikkel -
It’s so easy to get yourself alert into searching and working with an AI solution where sometimes it would’ve been easier to just get things done, the old school way.
In this episode, you will get my thoughts on whether you should go for an AI solution when you need to solve the problem or you Should work your way through the task manually even though it means working a little bit harder.
We will cover the difference in generational approaches to problem-solving and of course five simple advices to evaluating whether to use AI or manually solving the task. -
Repurposing has finally become the go-to method for producing content.
What does it take?
But how do you do it?
And what is the easy way?
That's what we'll go through in this episode of The Content Universe.
Hope you enjoy! -
I once recommended to only use one AI service, and then get good at it.
Not to swap between services, because experience with one beats the minor capability advantages of yet a new service.
I was both right and wrong.
In this second episode of two parts, I'll explain why (and take you through all the content AI services we use).
See you inside the content universe. -
I once recommended to only use one AI service, and then get good at it.
Not to swap between services, because experience with one beats the minor capability advantages of yet a new service.
I was both right and wrong.
In this first episode of two parts, I'll explain why (and take you through all the content AI services we use).
See you inside the content universe. -
Products drive current revenue.
Thought Leadership drives future revenue.
One cannot live without the other. At least not if you're a top player in your industry. Or if you aspire to be.
In this episode I'll take you through a handful of considerations you should have when working with thought leadership content.
Hope you like it. Let me know!
💌 [email protected]
Mikkel -
Yes AI is truly amazing. It can do all sorts of cool things. It can create content at the click of the button and it’s super fast.
But in some cases, AI still loses ground to the oldschool of producing content, namely using freelancers.
In this episode I cover five different things you need to consider when choosing whether to use an AI service or a freelancer for producing your content. I hope you enjoy. -
My guess is that you have more than one project going on right now. Am I right?
In content production, you typically have many different deliverables, many different types of content that you need to produce.
This often means swapping tasks. It means changing pace, and it means navigating different software systems in and out all the time.
This episode of The Content Universe is not specifically about producing content. It’s more about creating a healthy flow of producing content and getting things done.
I’ll take you through some of the tasks that I have on my to do list right now and give you a quick idea to how you can juggle the many tasks that content producers and marketers deal avoid every day.
It’s not rocket science, but it’s something that really help me. I hope it helps you too. - Laat meer zien