Afleveringen
-
Send us a text
Ever wondered how to keep your blog thriving in this rapidly changing digital landscape?
This week, I sat down with Liz Stapleton, attorney-turned-blogger and founder of the Blogger Breakthrough Summit, to unpack exactly what you need to know about blogging in 2025.In this episode, we dive deep into practical ways to use AI as your content assistant (without losing your authentic voice!), explore important copyright considerations that could affect your blog, and discuss why going back to basics might be the secret to standing out in 2025.
Liz brings her unique perspective as both a legal expert and successful blogger to help you navigate the intersection of technology and authentic content creation.You'll discover:
How to leverage AI tools while maintaining your unique voiceEssential copyright knowledge for bloggers using AIWhy community building matters more than everPractical tips for balancing new tech with tried-and-true blogging strategiesDon't miss this conversation if you want to position your blog for success in 2025 and beyond.
P.S. Liz shares some exciting details about the upcoming Blogger Breakthrough Summit - you won't want to miss this opportunity to level up your blogging game! 🎯
Mentioned in this episode:
Grab your free ticket for the 2025 Blogger Breakthrough Summit (affiliate link)
Key moments:
00:01:17 - Liz shares her journey from law school debt to creating a personal finance blog, eventually expanding into helping bloggers understand legal aspects00:02:50 - Discussion of current challenges bloggers face, including rapidly changing technology and social media platforms
00:04:06 - Insights into AI's dual role in blogging: both as a search tool and a content creation assistant
00:07:08 - Practical tips for using AI as a content creation assistant while maintaining authenticity
00:11:08 - Important copyright considerations when using AI-generated content
-
Send us a text
Want to know what really goes on in the world of publishing? This week's episode might surprise you - especially if you've been dreaming about landing a traditional publishing deal.
I sat down with Aaron Schafer from selfpublishing.com, and he shared some eye-opening insights about why more and more successful authors are actually choosing to self-publish. (Including one author who tried traditional publishing after 14 successful self-published books... and immediately regretted it!)
In this episode, you'll discover:
Why traditional publishers might not be the golden ticket you think they areHow to actually write your book (even if you're "not a writer")The crucial planning step most authors miss (that costs them thousands in sales)A simple way to know if your book idea will work for your businessPlus, Aaron shares his personal story of how he finally finished his book after 20 years of trying - and the unexpected approach that made it happen.
If you've been sitting on a book idea or have a half-finished manuscript hiding in your computer, this episode is for you.
PS: Make sure to listen until the end - Aaron shares a game-changing tip about book marketing that I'd never heard before, and it completely changed how I think about the publishing process.
Free training (affiliate link): How To Write And Publish Your Book (Even If You Haven't Started Writing Yet)
Mentioned in this Episode:
Key Moments:
[00:03:00] Why successful authors are increasingly choosing self-publishing over traditional publishing routes[00:09:00] How to align your book with your ideal client profile and business goals
[00:12:00] Practical strategies for organizing your book before you start writing to avoid getting stuck
[00:14:00] Finding your unique writing rhythm and creating a realistic writing schedule that works for you
[00:17:00] The importance of having a solid marketing plan before launching your book
-
Zijn er afleveringen die ontbreken?
-
Send us a text
Ever wondered how some creators seem to effortlessly grow their email list through YouTube?
In this week's episode, I chat with Lisa Lisson, founder of Are You My Cousin, who shares exactly how she strategically uses YouTube to build her email list and create a thriving digital business.Lisa started as a blogger (just like many of us!) and was initially hesitant about YouTube. Now, she's successfully using the platform to grow her email list consistently, even as blog traffic has declined due to recent algorithm changes.
What I love about Lisa's approach is that it's super simple - no fancy equipment or complex strategies required.In this episode, you'll discover:
The mindset shift that transformed Lisa's YouTube strategyHer specific approach to converting YouTube viewers into email subscribersHow she balances educational content with promotional opportunitiesA simple trick for overcoming camera anxiety (that actually works!)Her strategy for landing sponsorships while staying true to her audienceIf you've been thinking about using YouTube to grow your email list but feel unsure about where to start, this episode is for you.
Where to find Lisa: Website and YouTubeLisa's free gift: The Big Genie List. It's your go-to list of my favorite genealogy resourcesPodcast shownotes: https://www.destinicopp.com/podcast/youtube
Lisa shares practical tips you can implement right away, whether you're just starting out or looking to make your existing YouTube channel work harder for your business.
Mentioned in this episode:Key moments from the episode:
[00:03:00] Lisa's origin story: How a simple family blog evolved into a full-fledged genealogy education business[00:06:00] The strategic shift: Viewing YouTube as a marketing tool and working with the platform's algorithm[00:09:00] Balancing educational content with promotional opportunities while maintaining value for viewers[00:11:00] Overcoming camera anxiety and building confidence in video content creation[00:14:00] Landing sponsorship opportunities and creating strategic partnerships through YouTube -
Send us a text
Feeling exhausted from the endless social media hamster wheel? This week's episode might just be the breath of fresh air you need.
I sat down with Pinterest strategist Laura Rike to uncover why Pinterest is fundamentally different from social media platforms – and how this difference could be the key to growing your digital product business.Laura shares a refreshing perspective on Pinterest marketing that doesn't involve posting 50 times a day or constantly creating new content.
Instead, she breaks down a practical, sustainable approach that works whether you're selling digital products, courses, or physical items.
You'll learn why Pinterest users are already in a buying mindset (unlike social media scrollers), and how to tap into that intent to drive consistent sales.Some highlights from our conversation:
The crucial difference between Pinterest and social media platformsA simple framework for sustainable Pinterest marketingHow to optimize your profile to attract ready-to-buy customersSmart strategies for linking your pins (hint: it's not just about product pages)Why you don't need fancy product photos to succeedPlus, Laura shares a free resource to help you set up your Pinterest boards the right way from the start.
Ready to turn Pinterest into your 24/7 sales machine? Listen to the full episode here.
P.S. If you're wondering why some of your colleagues are getting steady traffic and sales from Pinterest while you're still struggling with Instagram algorithms, this episode is a must-listen!
Where to find Laura: https://simplypintastic.com/ and
Mentioned in this episode:
https://laurarike.com Laura's free gift: https://simplypintastic.com/funnel/pinterest-board-titles/pinterest-board-titles/
[00:03:00] Understanding Pinterest user intent vs. social media behavior[00:07:00] How to effectively use Pinterest's search functionality for keyword research[00:08:00] Creating a sustainable Pinterest strategy across awareness, consideration, and purchase stages[00:15:00] E-commerce strategies for both physical and digital products[00:17:00] Maximizing content reach through strategic pin linking and distribution
Key Discussion Points: -
Send us a text
When Bree Noble, a Newsletter Profit Club member, mentioned she was using Facebook ads to grow her newsletter subscribers by using her newsletter sign up page (not a free gift), I had to know more.
Most business owners rely on the usual methods – lead magnets, bundles, organic social sharing. But Bree's taking a different approach, and it's working incredibly well.In our conversation, she breaks down exactly how she's getting a 45% conversion rate on cold traffic to her newsletter landing page.
Yes, you read that right – 45% of complete strangers who see her ad and click over to her newsletter sign up page end up subscribing to her newsletter.What I love about Bree's approach is how straightforward it is. She's not using complex targeting or fancy advertising techniques.
Instead, she focuses on a clear message that resonates with her audience:
"Become a more profitable musician in just three minutes a week."A few key things you'll learn in this episode:
How Bree structures her ads and landing page for maximum conversionWhy she doesn't lead with her free gift (even though it's very popular)The simple targeting approach that's working better than complicated strategiesHow to get started with paid ads, even if you find them intimidatingHere's what I love about Bree's approach – it perfectly illustrates something we emphasize in the Newsletter Profit Club: there's magic in attracting subscribers who want your newsletter for what it is, not just for a free download.
[00:01:00] Brie's evolution from corporate finance to music entrepreneur[00:03:00] The strategic shift to a value-packed newsletter format[00:07:00] Specific Facebook ad strategies and messaging that converts[00:11:00] Landing page elements that drive 45% conversion rates[00:12:00] Practical tips for getting started with paid ads (even if you're intimidated!)
When someone actively chooses to join your list because they value your insights, they become those dream subscribers who eagerly await your emails and actually read what you send.
It's the difference between attracting casual browsers and building a community of engaged readers.
Listen to the full episode now to get the step-by-step details of Bree's unique approach and see if it could work for your newsletter too.
Key moments:Where to find Bree:
Newsletter: http://profitablemusician.com/join
Website: http://profitablemusician.com -
Send us a text
Ever wonder how some entrepreneurs seem to get exponential results while working less? In this week's podcast episode, I'm pulling back the curtain on my entire business growth strategy by sharing the replay of my recent workshop 'Beyond Funnels: Build a Self-Sustaining Growth Flywheel.'
Here's why you need to listen:
Discover why traditional sales funnels alone aren't enough anymore (and what to do instead)See real examples of growth flywheels that helped me build multiple 6-figure brandsLearn how to create business momentum that compounds over timeGet my exact framework for building self-sustaining growth systemsI share everything - including my mistakes, what's working now, and my plans for 2025. You'll hear specific strategies I've used to build HobbyScool (which I plan to sell for $1M+) and how I'm applying these same principles to grow Newsletter Profit Club.
This isn't just theory - it's the exact system I use to run multiple successful brands while having time for what matters most. Whether you're just starting out or already running a successful business, this episode will give you a completely new perspective on sustainable growth.
Mentioned in this episode:
Replay: https://destinicopp.lpages.co/beyond-funnels-replay/
Growth Flywheel Canva Template: https://destinicopp.com/whiteboard
Digital Product Growth Lab: https://destinicopp.com/labVisit the HelloContent shop today: https://hellocontent.shop/
-
Send us a text
Ever catch yourself wondering if your digital products are ready for Facebook ads? Or maybe you're like me, knowing you should start but feeling a bit nervous about getting it wrong?
This week's episode takes the mystery out of Facebook advertising. My guest breaks down exactly how to know when your business is ready for ads (hint: it's not about how long you've been in business), and shares a really practical framework for testing ads without burning through your budget.
You'll learn:
A simple calculation to know if your offers are profitable enough for adsHow to turn a "tripwire" funnel into a Facebook ads money-makerThe Olympic Gold Medal testing framework that's helped reduce ad costs by up to 60%The costly targeting mistakes most course creators make (and how to avoid them)If you've been waiting for the "right time" to start with Facebook ads, this episode is your sign to take action. No fluff, no complicated jargon - just clear, actionable strategies you can use right away.
PS: My favorite takeaway? Learning that I've probably waited too long to start with ads.
Where to find Kwadwo: YouTube, Instagram, and TikTokFree gift: The 7 Biggest Facebook Ad Mistakes Course Creators Make That Burn Through $$$ And Kill Results. Sign Up Here: https://quayjo.mykajabi.com/7mistakes-podcast
Mentioned in this episode:Timestamps:
4:34 - How to know when your business is ready to start running paid ads
11:07 - Making tripwire (welcome offer) funnels profitable with Facebook ads
19:42 - Detailed breakdown of the Olympic Gold Medal testing framework
24:33 - Common Facebook ads mistakes and how to avoid them
28:03 - Free resource: Tutorial on the 7 biggest Facebook ad mistakes
Visit the HelloContent shop today: https://hellocontent.shop/
-
Send us a text
Quick question for you: If someone handed you an extra 21.5 hours every week, what would you do with them?
That's like having every Friday AND half of Thursday back in your calendar. 😳
Would you...
Finally write that book you've been dreaming about?Launch the course that's been sitting in your Google docs?Pick up your kids from school every day?Actually take a lunch break? (Revolutionary, I know!)Maybe even... take a vacation? 🏖️Here's the thing: You actually HAVE these hours. They're just... hiding.
In this week's Creator's MBA episode, I discovered something mind-blowing: the average digital entrepreneur is losing 21.5 hours every week to invisible time leaks. That's nearly three full workdays!
But here's the good news: these hours are totally recoverable.
My guest breaks down:
Where these hidden hours are going (it's not what you think!)A brilliant "glass ball" strategy for instant clarity on prioritiesThe exact framework to reclaim your time, starting today🎯 The best part? This isn't about working harder or longer. It's about getting those hours back so you can spend them on what actually matters to YOU.
Listen to the full episode here.
I'd love to know - what would YOU do with an extra 21.5 hours in your week?
Here's to making time for what matters. 🥂
Where to find Melynda: Website, Instagram and YouTubeThe Time Mastery Guide: Super simple time-saving strategies for online business owners to unlock 10 extra hours per week.
P.S. Want to start reclaiming your time right away? Grab the free Time Mastery Guide mentioned in the episode.
Mentioned in this episode:
Free with coupon code: MORETIME Grab it here: www.theorderlyentrepreneur.com/timeguidePodcast show notes: https://destinicopp.com/podcast/extra-21-hoursTimestamps:
00:02:22 - Understanding the hidden cost of context switching and how it can take up to 20 minutes to refocus after each interruption00:06:17 - The power of proactive planning: How to reverse engineer your week for better time management
00:11:52 - Essential business tools breakdown: Project management, cloud storage, design tools, and working tools
00:14:31 - The "glass ball" analogy: A simple but powerful way to prioritize tasks when everything feels urgent
00:17:18 - Where to find Melynda's free Time Mastery Guide to help you reclaim those lost hours
-
Send us a text
What if you could:
- Reduce your marketing hours by 50%
- Double your customer referrals
- Make sales feel natural and easy
This isn't wishful thinking – it's exactly what happened when I switched from traditional funnels to what I call a Growth Flywheel.
In this week's episode, I'm pulling back the curtain on something I've never shared before: my Growth Flywheel framework.
It's the exact system I'm using to build HobbyScool toward a million-dollar exit, and it's completely different from traditional sales funnels.Why should you care? Because if you're tired of:
The constant push-energy of traditional marketingFighting for every single saleFeeling like you're starting from zero every single month...then this episode is your permission slip to do things differently.
I break down:
✨ Why traditional sales funnels are fundamentally flawed (and burning you out)
✨ The 5 stages of a Growth Flywheel that makes marketing feel effortless
✨ How to turn happy customers into your natural marketing engine
✨ My exact process for building momentum (starting small!)
Listen in to do things differently in 2025!
Free Training: Say Goodbye to Sales Funnels: Build a Self-Sustaining Growth Flywheel (That Frees Up Your Time and Scales Your Business). Register here: https://destinicopp.com/flywheelPodcast episode #162: From Domain Name Purchase to Over $100K in Revenue and 16K Email Subscribers (in less than two years). https://www.destinicopp.com/podcast/hobbyscoolPodcast show notes: https://www.destinicopp.com/podcast/flywheel
Mentioned in this episode:Key Points:
[2:00] Why traditional sales funnels are fundamentally flawed and lead to creator burnout[4:00] The five essential parts of the growth flywheel: Attract, Engage, Deliver Value, Retain, and Advocate[8:00] How a well-running flywheel makes marketing more effortless and sales feel natural[14:00] The secret to success: Start small and optimize one section at a time[17:00] Free training announcement: Learn how to build your own growth flywheel -
Send us a text
Imagine offering your students a personal guide available day and night, helping them stay on track and achieve their goals faster than ever. Sounds like a dream, right?
In this week's episode, we're exploring a game-changing approach that could transform your courses and set you apart in the online education world.This innovative solution isn't just about convenience – it's about accelerating your students' success and keeping them motivated throughout their learning journey.
By providing instant, personalized support, you can help your students overcome obstacles quickly and maintain their momentum.In this episode, we're diving into:
How to offer round-the-clock, personalized guidance without burning yourself outA powerful tool that's revolutionizing student support and course completion ratesPractical ways to implement this in your programs (it's simpler than you might think!)How this approach can dramatically boost student success and differentiate your offeringWhether you're running a small workshop or a bustling membership site, this episode is packed with insights to help your students achieve their desired transformation faster while positioning your business as a leader in student success.
Ready to discover the secret to accelerated student progress, higher completion rates, and a standout feature for your courses?
Tune in now – your students' success stories are waiting to be written!
Mentioned in this episode:
Creator's MBA Newsletter: https://www.destinicopp.com/newsletter -
Send us a text
Ever wonder if your weekly newsletter could do more than just update your audience? What if each 'send' could actually put money in your pocket?
In this week's Creator's MBA podcast episode, I'm sharing a game-changing approach to your regular newsletter that could transform it from a simple "here's my latest blog or podcast episode" update into a consistent income stream.
After diving deep into a 6-month research study, I've uncovered why our usual newsletter methods often fall short - and more importantly, what we can do about it.
In this episode, you'll learn:
Why treating your newsletter like a mini-magazine could be the key to keeping readers engaged (and ready to buy)How to seamlessly integrate monetization without feeling pushy or salesySimple design tweaks that make your newsletter irresistible to open and readThis isn't about promotional emails or launch sequences. It's all about making your weekly touch-point with your audience work harder for you.
Ready to see your weekly newsletter in a whole new light? This episode might just change how you approach your next 'send.'
Newsletter Profit Calculator: Tired of sending newsletters that don't drive revenue? This calculator helps you turn your newsletter into a strong income stream (even with a small list). Get your free calculator here: https://destinicopp.com/calculatorNewsletter Profit Club Collaboration App: Ready to skyrocket your subscriber count? No more wasting time searching for partners - grow together effortlessly. Plus, get free lifetime access if you're one of the first to join! Grab your spot here: https://www.destinicopp.com/collab
P.S. Want to take your newsletter game to the next level? I've got two amazing free gifts for you:Podcast show notes: https://destinicopp.com/podcast/newsletter-monetization
Key points with timestamps:
00:04:47 - The problem with traditional newsletter advice and why it often fails00:13:45 - Key findings from Destini's 6-month research study on successful newsletters00:27:14 - Introduction to the "newsletter magazine" approach and its benefits00:35:04 - Common newsletter design mistakes to avoid00:42:33 - Essential elements of an effective newsletter designVisit the HelloContent shop today: https://hellocontent.shop/
-
Send us a text
Ever stared at a blank page, wondering how to make your words stand out in a world of AI-generated content? You're not alone, and this week's episode is all helping you craft your AI-proof copy.
In this episode, I sat down with the brilliant Dr. Suzy Cater, who is helping us create authenticity in our AI-driven world. We're diving deep into the art of creating copy that's uniquely, irresistibly you.
In this enlightening conversation, we unpack:
How to flaunt your expertise without feeling like a showoff (yes, it's possible!)The secret sauce to writing copy that connects on a human levelWhy your quirks and stories are your superpower in standing outA super simple exercise to turn your pain points into magnetic promisesWhether you're an introvert who squirms at self-promotion or an extrovert looking to add more depth to your message, this episode has golden nuggets for everyone.
So, grab your favorite drink, find a cozy spot, and let's unchain your voice together. Your copy (and your future clients) will thank you!
I'm dying to hear how this episode transforms your approach to copywriting. Share your biggest aha moment – I'm all ears!
🥂Here's to your voice, loud and proud.
[00:02:33] The importance of owning your authority in copy and messaging[00:05:52] Strategies for communicating the transformational impact of your work[00:09:35] How AI is changing copywriting and the importance of personal touch[00:12:17] Understanding thought leadership and incorporating it into your business[00:15:56] Practical exercise for creating compelling promises from pain points
Key points discussed:Mentioned in this episode:
Where to find Suzy: Website and InstagramWhat's Your Wealth-Creating Messaging Personality? (Quiz)4 P's of Personality-Packed Copy CheatsheetPodcast show notes: https://www.destinicopp.com/podcast/ai-proof-copy -
Send us a text
Are you tired of blending in online? Ready to make your website pop with personality? Then you won't want to miss our latest episode of the Creators MBA Podcast!
In "Personality is Your Secret Weapon: Website Edition," I chatted with web design guru Christina Marie Anderson, founder of Wondersoul Co. Christina spills the tea on how to transform your website from bland to grand by infusing it with your unique personality.
🌟 Here's a taste of what you'll discover:
Why your DIY website attempts aren't wasted effort (and when it's time to call in the pros)The number one mistake most entrepreneurs make with their web copy (hint: it's not what you think!)Christina's unconventional method for capturing your authentic voiceHow to balance automation with personal touch for a website that works hard AND feels humanWhether you're just starting out or looking to revamp your online presence, this episode is packed with practical tips and heartfelt advice to help you stand out in the digital crowd.
🎧 Tune in now and learn how to weaponize your personality for online success!
[00:03:15] When to launch your website and the benefits of DIY attempts[00:04:44] Common mistakes in self-built websites and how to avoid them[00:06:13] Christina's unique process for infusing personality into websites[00:09:13] The importance of automation and streamlining in website design[00:12:16] Christina's top tip for enhancing user experience on your website
Key points discussed:Mentioned in this episode:
Where to find Christina: Website and ThreadsChristina's free gift: The Lead Magnet 🧲 Lead MagnetPodcast show notes: https://www.destinicopp.com/podcast/website-personality -
Send us a text
Let's cut to the chase: Q4 2024 is coming, and it's time to turn up the heat on your digital product revenue.
This episode is a recording of the live training I did this week:5-Part Formula to 10X Your Digital Product Revenue in 90 Days (even if you're working just a few hours per week)
This isn't your average "tips and tricks" episode. I'm pulling back the curtain on the exact strategies that have:
Propelled my online brands to new heightsHelped other entrepreneurs hit or exceed their 90-day revenue goalsWorked even if you're juggling a million other priorities🎧 What's waiting for you in this episode:
The 5 critical levers you need to pull for explosive Q4 growthRevenue-killing mistakes many digital product creators make (and how to sidestep them)Concrete, actionable steps to scale your business faster than you thought possibleBut here's the kicker: This info is too valuable to risk missing a single detail.
In addition to this podcast episode, I've also set up a limited-time video replay.
Available only until Monday, 9/23/2024, at 5pm ET, it's your chance to see every strategy, every tip, every game-changing idea laid out visually.Watch the Replay Before It's Gone
Now, you might be thinking, "Great info, but how do I actually implement all this?"
I've got you covered:
🚀 The Digital Product Growth Lab is Now Open: This is where the rubber meets the road. Join my hands-on group coaching program, and we'll implement these strategies in YOUR business, together, step by step. 🔍 Book Your Free 90-Day Strategy Call: Let's get up close and personal with your business. We'll audit your current approach, pinpoint your Q4 goldmines, and see if the Growth Lab is your express ticket to those revenue goals.Here's your action plan:
Listen to the new podcast episodeWatch the time-sensitive replayLock in your strategy callQ4 is right around the corner. Schedule your strategy call today - I'd love to meet you in person via Zoom and identify your biggest growth opportunities for Q4!
-
Send us a text
Drowning in content deadlines? Feeling like there aren't enough hours in the day to create all the content you need? We've got the productivity boost you've been searching for!
In this episode, we're unveiling the secret weapon that's revolutionizing content creation: AI-powered tools.
Here's a sneak peek of the time-saving tactics you'll discover:
How to use AI to generate content ideas in minutes, not hoursThe "1-to-75" content repurposing strategy that squeezes maximum value from every piece you createAI-driven shortcuts for understanding your audience faster and deeper than ever beforeTips for balancing AI efficiency with your unique brand voice (because we know you're irreplaceable!)Our guest, content marketing whiz Heather Ritchie, drops this game-changing insight: "I feel like we have to publish more content than ever before, and that's where AI can really come in and do the heavy lifting for you."
Imagine cutting your content creation time in half (or more!) while actually increasing your output. Sound too good to be true? Listen to find out how it's possible!
⏱️ Ready to reclaim your time and supercharge your content strategy? Don't miss this episode!
[00:02:31] Overcoming the challenge of making content work for you and turn listeners into customers[00:05:12] Using AI and other resources to better understand your audience's challenges[00:09:57] Streamlining the content creation process for efficiency and high impact[00:13:46] Standing out in a crowded marketplace while building trust and engagement[00:21:31] Insights on creating a paid newsletter for recurring revenue
Bullet points with timestamps:Mentioned in this episode:
Where to find Heather: Website and InstagramHeather's free gift: 50 AI-Powered Prompts for Content CreatorsThe ContentPreneur Chronicles (Heather's paid newsletter): https://writers-life-for-you.thrivecart.com/contentpreneur-chronicles/Podcast show notes: https://www.destinicopp.com/podcast/ai-content-creationVisit the HelloContent shop today: https://hellocontent.shop/
-
Send us a text
Are you sitting on a wealth of expertise that you're itching to share with the world? Our latest Creator's MBA Podcast episode might just be the catalyst you need to transform that knowledge into a thriving digital course business.
In this episode, with Amy Porterfield, we're diving deep into the world of lucrative digital courses. She's sharing her tried-and-true formula for creating courses that not only resonate with your ideal customer, but also have the potential to generate serious revenue.
Here's a taste of what Amy reveals in this episode:
The three types of courses and how to choose your money-makerSimple yet powerful "course math" to reach your income goalsStrategies for both live and automated launchesHow to stand out in a crowded digital marketplaceWhether you're just starting your course creation journey or looking to scale your existing offerings, Amy's practical advice and step-by-step approach will give you the confidence to take action.
So why not turn your commute, workout, or coffee break into a mini masterclass? Tune in to this episode and take the next step towards turning your expertise into a thriving online course business.
03:01 - Amy explains the three types of digital courses and their pricing structures08:18 - Discussion on creating courses without appearing on video10:05 - Breakdown of course math and strategies to reach six figures16:01 - Amy shares statistics on the growing online learning market22:01 - Overview of Amy's upcoming Course Confident Bootcamp
Key points with timestamps:Mentioned in this episode:
Course Confident Bootcamp: https://www.destinicopp.com/bootcamp (affiliate link)Podcast show notes: https://www.destinicopp.com/podcast/100k-course-formulaVisit the HelloContent shop today: https://hellocontent.shop/
-
Send us a text
Picture this: It's a year from now. Your digital product business is thriving. Revenue has skyrocketed. And the best part? You're working fewer hours than ever before. Sounds like a fantasy, right?
Well, buckle up, because in this week's episode of the Creator's MBA Podcast, I'm sharing a principle that could turn this dream into your reality. It's a simple yet powerful concept that's been hiding in plain sight, and it's about to change everything for your business.
[00:01:06] Understanding the 80/20 rule and its relevance to entrepreneurs[00:03:46] Applying the principle to product creation and lead magnets[00:05:32] Identifying and focusing on your top-performing marketing channels[00:07:18] Recognizing and nurturing your VIP customers[00:14:36] Embracing automation and creating standard operating procedures (SOPs)
Key points with timestamps:Mentioned in this episode:
Get on the wait list for the Digital Product Growth Lab: Email me at destini{at}destinicopp.comPodcast show notes: https://www.destinicopp.com/podcast/80-20-principle -
Send us a text
Ever feel like you're running on a hamster wheel in your business? Always busy, but not seeing the results you want?
I've been there, and I bet you have too.
In this week's episode, I'm diving into something I see trip up entrepreneurs time and time again (myself included!) - Shiny Object Syndrome.
You know that feeling when you hear about a new social media platform or a fancy tool that promises to solve all your problems? That irresistible urge to drop everything and jump on board? Yep, that's what we're talking about.
In this episode, I'm getting real about:
Why we're so drawn to the 'next big thing' (it's not just you, I promise!)The hidden costs of constantly chasing new strategiesMy personal framework for evaluating new opportunities (this has saved me countless hours and dollars)I'm even sharing a behind-the-scenes look at how I sat on a new product idea for 6 months before deciding to launch it. Spoiler alert: sometimes, patience pays off!
This isn't just theory - I'm giving you practical, actionable steps to overcome Shiny Object Syndrome and stay focused on what really moves the needle in your business.
So grab your favorite drink, find a comfy spot, and let's dig in. This might just be the wake-up call your business needs.
Key points with timestamps:
[00:00:49] Definition of shiny object syndrome and its impact on businesses[03:22] The hidden costs of chasing every new trend or tool[05:28] Common "shiny objects" that distract entrepreneurs[13:06] Strategies for staying focused on your business goals[20:32] Actionable steps to overcome shiny object syndromeMentioned in this episode:
Podcast show notes: https://destinicopp.com/podcast/shiny-objectVisit the HelloContent shop today: https://hellocontent.shop/
-
Send us a text
Are you looking for ways to expand your online business the easy way? You're in luck! In my latest podcast episode, I chat with the brilliant Claire Pells, a seasoned Facebook and Instagram ad strategist.
Claire shares some incredible insights, including growth strategies you can start using right away! Here's a sneak peek:
We dive into the power of classic list-building ads and how to create freebies that truly resonate with your audience.Claire reveals a little-known tactic for promoting your podcast or YouTube channel to rapidly build trust with potential customers.We explore the game-changing "coming soon" ad strategy for launches and time-sensitive promotions.The best part? Claire breaks down how to implement these strategies even if you're on a tight budget and may be risk adverse like me. She emphasizes starting small, learning from the data, and scaling up as you see results.
But that's not all! Claire is offering a free class called "Grow Your List on Autopilot" on August 21st. It's a perfect opportunity to dive deeper into these strategies and get your questions answered live.
Don't miss this chance to transform your approach to online business growth. Tune in to the episode and sign up for Claire's class today!
[00:04:10] The enduring effectiveness of classic list-building ads[00:07:47] Using ads to promote podcasts or YouTube channels for accelerated trust-building[00:16:20] Implementing "coming soon" ads for time-sensitive promotions and launches[00:24:21] Debunking the myth that you need a large budget to see results from ads[00:27:00] Preview of Claire's upcoming class "Grow Your List on Autopilot"
Key points with timestamps:Mentioned in this episode:
The Get Paid Podcast by Claire PellsWhere to find Claire: WebsiteFree Class: Grow Your List on Autopilot (affiliate link)Podcast show notes: https://www.destinicopp.com/podcast/facebook-instagram-adsVisit the HelloContent shop today: https://hellocontent.shop/
-
Send us a text
Ever feel like you're solving a giant puzzle, but someone's hidden half the pieces when it comes to understanding your customers? Well, I've got just the thing to help you find those missing pieces in this week's podcast episode.
Think of it as your GPS for guiding folks from "Who are you?" to "OMG, I love everything you do!" We're talking real, actionable steps to transform your customer's experience from meh to signing your praises.In this episode, we'll chat about:
Why walking a mile in your customer's shoes could be your golden ticket How to spot those make-or-break moments in your customer's experienceSimple tricks to turn casual browsers into raving fans (who knew it could be so easy?)My secret sauce for creating those "wow" moments that keep 'em coming back for moreTrust me, by the end of this episode, you'll be itching to revamp your customer journey. And the best part? It's not rocket science - I promise!
So grab your favorite drink, pop in those earbuds, and let's map out a journey your customers will never forget. Who knows? This might just be the episode that takes your digital product biz from "doing okay" to "holy cow, we're crushing it!"
Can't wait to hear what you think! Drop me a line after you've listened - I'd love to know which step was your biggest a-ha moment.
Happy listening, and here's to your success! 🚀
[00:02:12] Why understanding the customer journey matters for digital product creators[00:04:08] Breakdown of the customer journey stages, starting with the awareness stage[00:15:55] Identifying and optimizing touchpoints along the customer journey[00:21:30] Strategies for making each touchpoint amazing, including personalization and community building[00:29:41] Action plan for mapping out and optimizing your own customer journey
Key points with timestamps:Mentioned in this episode:
Customer Journey Tracker – your secret weapon for uncovering those golden opportunities that turn casual browsers into loyal superfans and occasional buyers into repeat customers. Get it here!Podcast show notes: https://destinicopp.com/podcast/customer-journeyVisit the HelloContent shop today: https://hellocontent.shop/
- Laat meer zien
