Afleveringen
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Donald Trump was once again elected as the President of the United States last week, becoming the first president since Grover Cleveland in 1892 to win back the presidency after losing a re-election bid.
One tech company is 3 for 3 in successfully predicting who would become the president in the last 3 elections. That company, Resonate, relies on consumer data and intelligence to deliver data-driven insights.
So, what’s the secret to its success? Resonate uses AI modeling to analyze 15,000 data points across 250 million profiles.
Those data points could include anything from what news sources people read to what streaming services they subscribe to or whether they’re in the market for a car.
To dive more into how Resonate made the call, the company’s CEO Bryan Gernert, chief data scientist Daniel Scantlebury and CMO Ericka McCoy joined The Current Report.
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Presidential ads mark a divide as both candidates spend big in battleground states: https://bit.ly/3YJZ7z5Election night is Calm's 'Super Bowl,' so it's buying 30 seconds of silence on CNN and ABC: https://bit.ly/3AAzFUIFans declare Calm ad 'winner of the US election': https://bit.ly/4epewuuThe Calm app's election day TV ad blitz by the numbers: Datacenter weekly: https://bit.ly/4ekkqwN_______
Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
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On the eve of election day in the U.S, the number of news outlets reporting on the races is continuing to dissipate. A recent report from Northwestern University found 127 newspapers across America closed down in 2023, leaving nearly 55 million Americans with limited or no access to local news.
This continues the expanding trend of news deserts we’ve seen over the years, as now more than half of counties in the U.S. have one or zero local news outlets.
Still, the report finds there is some room for optimism. 81 standalone digital local news sites opened in 2023, increasing the total number of those sites to 740.
A persistent challenge for news publishers has been capturing advertisers dollars. Multiple recent studies are hoping to turn that tide, showing it’s safe and valuable to advertise alongside news coverage.
The latest success story comes up north in Canada, where Dentsu found some big time results for the effectiveness of local news.
The holding company's VP of performance and platforms, Fil Lourenco, shared those results with me during our conversation.
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To read the full stories included in this episode:
Medill report shows local news deserts expanding: https://bit.ly/48E4LYaMost U.S. counties have little to no local news sources: https://bit.ly/48ygFT4US Sports Streaming 2024. Women’s Sports and Gambling Drive Viewership Gains: https://bit.ly/48zxInP
_______The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH
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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
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Zijn er afleveringen die ontbreken?
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More and more, brands are under pressure to figure out if they should attach to cultural or social issues, or stay out of those issues all together.
Some of that pressure comes from consumers themselves. A recent survey from sustainability consultant BSR and Morning Consult found that U.S. consumers are four times more likely to say companies need to do more to promote social justice.
There are examples of brands successfully leaning into so called 'corporate social responsibility', but also examples that resulted in backlash, like Bud Light’s campaign from last year.
Ben Grossman, CEO of the ad agency Doner, says it all comes down to a brand being in sync with the culture in an authentic way. With many of Doner biggest campaigns being mission driven…he’s got a lot of credibility.
On this week’s episode, Grossman explained why it’s all about a brand connecting with a story and not just a message.
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To read the full stories included in this episode:
New Research Reveals Strong Support for Social Justice by US Workers and Consumers, Challenging Business to Take Action: https://www.bsr.org/en/news/research-reveals-strong-support-for-social-justice-us-workers-consumers#:~:text=Washington%2C%20DC—October%201%2C,more%20to%20promote%20social%20justice_______
The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH
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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
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More non-traditional advertising companies have entered the ad game recently with their own media networks, from Uber to United Airlines leveraging their deep amounts of consumer data.
Now PayPal is the latest entrant, led by the architect of Uber’s ad business Mark Grether.
With over a trillion dollars of digital transactions running through PayPal every year, 400 million active accounts, and 35 million merchants on the platform, Grether believes this 360° view differentiates PayPal from the rest of the retail media network market.
Grether joined The Current Report to talk about why the moment is right for PayPal Ads to launch and lessons he’s bringing over from Uber.
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To read the full stories included in this episode:
PayPal enters the ads game, led by an architect of Uber's $1 billion advertising business https://bit.ly/3Nq44rnLive from Advertising Week New York: Google, commerce networks and quality media: https://bit.ly/3A43mguExclusive: 62% of consumers find new brands or products through TV: https://bit.ly/3UgM9axDigital transactions running through PayPal: https://www.linkedin.com/posts/dgrether_paypal-advertising-activity-7201194087289344000-eZ-m/?utm_source=share&utm_medium=member_desktopPayPal and Venmo Unveil Six New Innovations to Revolutionize Commerce: https://about.pypl.com/news-details/2024/PayPal-and-Venmo-Unveil-Six-New-Innovations-to-Revolutionize-Commerce/default.aspx_____________
The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH
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Upfront deals are now being activated now that the fall season is underway – the traditional moment when TV networks launch their prime shows.
But as we’ve seen in recent years, streaming platforms and companies have become an emerging force in the upfronts market.
One of the main players in the streaming market is Roku, which has seen big growth in revenue recently. The company’s overall revenue was up 14% year over year, according to its latest earnings report.
On this episode of The Current Report, Jay Askinasi, Roku's SVP, Head of Global Media Revenue and Growth, breaks down how how much importance the upfronts have now. Plus he dives into Roku's success airing MLB games, the DirecTV and DISH merger and consolidation in the streaming and traditional TV market.
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To read the full stories included in this episode:
Roku–MLB partnership marks a first for live sports on FAST platforms: https://www.thecurrent.com/roku-mlb-live-sports-fast-streamingDirecTV to Acquire Dish in Merger of Satellite TV Rivals: https://variety.com/2024/tv/news/directv-acquires-dish-merger-1236159244/PayPal just opened a new ad business. The exec leading it unpacks the plan to link advertisers with its trove of transaction data.: https://www.businessinsider.com/paypal-is-launching-a-retail-media-ad-network-plan-2024-10_______
The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH
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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
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The Current is on the ground at Advertising Week in New York, speaking to top-level marketers about the industry's biggest topics, from the future of streaming to retail media networks and potential impending fallout from the Google antitrust adtech trial.
On this episode of The Current Report, UM Worldwide's chief product officer Andy Littlewood breaks down why he thinks AI is advancing past being simply a buzzword, moving into an age of intelligence, how the definition of being a large agency has changed today and what keeps him up at night.
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To read the full stories included in this episode:
Where ‘60 Minutes’ and ‘Call Her Daddy’ Fit Into Kamala Harris’s Unorthodox Media Strategy: https://www.wsj.com/politics/elections/where-60-minutes-and-call-her-daddy-fit-in-kamala-harriss-unorthodox-media-strategy-8d8a0cd9What Going on Call Her Daddy Did for Kamala Harris: https://www.theatlantic.com/politics/archive/2024/10/kamala-harris-call-her-daddy-podcast/680181/Harris talks about marijuana and racial identity in 'All the Smoke' interview: https://www.npr.org/2024/09/30/nx-s1-5133963/kamala-harris-marijuana-racial-identity_______
The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH
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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
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Now that the Google antitrust trial focused around digital advertising has ended, the next move will be the Department of Justice and Google coming back to the courtroom November 25 for closing arguments.
Marketecture's Ari Paparo, who has covered the entire trial, dives into what he thought of Google's defense, what the ruling might be and what the next steps could be for the digital advertising industry.
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To read the full stories included in this episode:
‘They were holding us hostage’: Inside the groundbreaking Google ad tech trial: https://www.thecurrent.com/whats-happening-at-the-google-ad-tech-trialBeyond Day 15: What's next for Google? https://monopoly.marketecture.tv/p/beyond-day-15-d0efDay 13: The end is nigh! https://monopoly.marketecture.tv/p/day-13-the-end-is-nighReaders Are Flocking To Political News, Says WaPo – And Advertisers Are Missing Out: https://www.adexchanger.com/publishers/readers-are-flocking-to-political-news-says-wapo-and-advertisers-are-missing-out/_______
The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH
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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
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Google is in the middle of its defense during the third week of the DOJ's adtech antitrust trial.
On this episode of The Current Report, attorney Tom Blakely shares why he believes the government has a strong case.
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To read the full stories included in this episode:
Google’s No Good Very Bad Start to Its Case: https://substack.com/@tomblakely/p-149221869_______
The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH
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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
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The Fed dropped interest rates last week for the first time in 4 years. So what's it all mean for marketers?
On this episode of The Current Report, we're diving into what verticals could be affected the most with Noble People's Steven Frey.
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Annual US consumer inflation fell to 2.5% in August, a 3-year low: https://apnews.com/article/inflation-prices-interest-rates-economy-federal-reserve-bb1f4cfeede550c6c82fd78e2ea537a5 The Fed cut rates for the first time in 4 years. What does that mean for your money?: https://www.cbsnews.com/news/fed-cut-rates-money-impacts/ Google’s ad tech impact on publishers front and center during opening day of DOJ’s antitrust trial: https://digiday.com/media/googles-ad-tech-impact-on-publishers-front-and-center-during-opening-day-of-dojs-antitrust-trial/Your Day One Recap: DOJ vs. Google Goes Deep Into The Ad Tech Weeds: https://www.adexchanger.com/antitrust/your-day-one-recap-doj-vs-google-goes-deep-into-the-ad-tech-weeds/DOJ vs. Google, Day Five Rewind: Prebid Reality Check, Unfair Rev Share And Jedi Blue (Sorta): https://www.adexchanger.com/marketers/doj-vs-google-day-five-rewind-prebid-reality-check-unfair-rev-share-and-jedi-blue-sorta/Google dominates online ads, says antitrust trial witness, but publishers are feeling ‘stuck’: https://www.theverge.com/2024/9/11/24241386/former-news-corp-executive-google-doj-ad-tech-trial_______
The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH
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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
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The NFL will exclusively stream at least one game a week this season, as Amazon Prime Video, Netflix, Peacock and ESPN are all streaming partners. Live sports rights in the U.S. are estimated at $30 billion in 2024, according to a report with S&P Global, with more of those rights moving to streaming.
On The Current Report, Chris Brooklier speaks with the author of that report, Scott Robson, about why rights have gotten so expensive and why it's changing the TV landscape. -
We’re just a week away from the start of the U.S. government’s antitrust trial against Google, the second one taking place this year. This one alleges that the company is illegally monopolizing the ad tech market.
The trial comes hot on the heels of another DOJ antitrust case, whose verdict in August charged Google with monopolizing the search engine market.In the lead up to this second trial, the Department of Justice has unsealed a number of documents that offer a glimpse into how Google talked about its own products.
Jason Kint, CEO of Digital Content Next, joins The Current Report to preview the case.
The Current is owned and operated by The Trade Desk Inc.
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Political campaigns have long been challenged with evidence that their ads or messaging is working.
Now, tech from Swayable’s James Slezak is making that measurement possible in real-time. Hear more on this week’s episode of The Current Report.
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To read the full stories included in this episode:
Inside political marketers' strategies to get Democrats elected: https://www.thecurrent.com/political-marketers-strategies-democratic-national-conventionSeven swing states set to decide the 2024 US election: https://www.bbc.com/news/articles/c511pyn3xw3oState of the screens: https://crossscreen-7038182.hs-sites.com/state-of-the-screens-379-2024-ad-wars-6-big-questions?ecid=ACsprvvRV-kfGoPKvgnqLy3maQ6UKkVk_Lo6lklMpBE2S6xmO0bAIjf1KjVROzAVYzrPQw6U2TPh&utm_campaign=State%20of%20the%20Screens%20Weekly%20Newsletter&utm_medium=email&_hsenc=p2ANqtz--GNM3XUdIVgcjYzZXX1-Wi1gMk-aw-GkVtoVrFn-k8jPcJLZz4axho9RvAJXQ4GKy5Fcd2ZtkV--p0tOBdKuQqGgPgKw&_hsmi=319429517&utm_content=319429517&utm_source=hs_email_______
The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH
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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
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Momentum has been high for Democrats since Kamala Harris became the party's nominee a month ago. But how do Democrats keep that going into election day? And what strategies are they using to target swing voters?
Middle Seat's Elizabeth Bennett shares her wisdom in this special episode of The Current Report, from the Democratic National Convention in Chicago.
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Inside political marketers' strategies to get Democrats elected: https://www.thecurrent.com/political-marketers-strategies-democratic-national-convention Harris Campaign Reserves $370 Million for Swing-State Fall Ad Blitz: https://www.nytimes.com/2024/08/17/us/politics/kamala-harris-ads.htmlWe dug into the 2024 polling crosstabs. What we found was stunning:https://www.politico.com/news/magazine/2024/08/21/kamala-harris-gains-polls-00175262Exclusive: Harris' election effort raises around $500 million in a month, sources say: https://www.reuters.com/world/us/harris-election-effort-raises-around-500-million-month-sources-say-2024-08-20/U.S. political CTV ad spend projected to grow by 600% this presidential election cycle: https://www.thecurrent.com/us-political-ctv-ad-spend-2024-presidential-election-cycle_______
The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH
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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
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Exverus Media's managing director Talia Arnold joins The Current Report to break down how much the agency's clients focus on brand safety (in light of GARM shutting down), advertising against the news and why successful brands take a long term approach to strengthen their messaging.
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To read the full stories included in this episode:
Media planning should be more like long-term investing, not day trading: https://www.thecurrent.com/talia-arnold-exverus-media-planning-dataIt’s time to retire the marketing funnel: https://www.thecurrent.com/marketing-funnel-exverus-media-director-dataFor Context: Advertising in a recession: https://youtu.be/VU0n5wma-rQ?si=ti1A_A-4wc_KBjHbP&G, L’Oréal, and more increase ad spend as inflation falls: https://www.thecurrent.com/proctor-gamble-loreal-inflation-ad-spend-marketing-recession-sales-federal-reserveWalmart Releases Q2 FY25 Earnings: https://corporate.walmart.com/news/2024/08/15/walmart-releases-q2-fy25-earnings_______
The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH
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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
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After a judge ruled against Google in a landmark antitrust case around search, calling Google "a monopolist," we are covering the fallout. Part of that is how news publishers could be affected, which is why we're talking with Josh Brandau, CEO of AI company Nota. Nota provides AI tools to news publishers so they can be more efficient.
Brandau has deep experience across the advertising field — from being the CMO and CRO of the LA Times, to stops at ad agencies Pereira O’Dell & Essence Media Com, which partner with Google as part of Group M.
He goes into the challenges how this search ruling could open up competition and lead to more ad dollars for publishers, the challenges he faced while at the LA Times and the struggles the news industry has with adapting to technology.
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To read the full stories included in this episode:
Google loses antitrust suit, as federal judge rules it monopolized search: https://www.thecurrent.com/google-antitrust-federal-judge-monopoly-search-advertising
3 details advertisers need to know about the Google search ruling: https://www.thecurrent.com/advertisers-google-search-ruling
I’m optimistic about the future of news and here’s why: https://www.thecurrent.com/opinion-news-ai-josh-brandau-co-founder-ceo-nota
How the Google Antitrust Ruling May Influence Tech Competition: https://www.nytimes.com/2024/08/06/technology/google-microsoft-antitrust-cases.html
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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH
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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
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The Olympics magic is back as NBCUniversal is getting record viewership and advertising revenue. This year's games in Paris is showcasing the power of Peacock and streaming overall. We break down how all the ways to watch the Olympics is extending how generations, including Gen Z, connect with the historic event.
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To read the full stories included in this episode:
NBCUniversal expects record Olympics ad revenue, with 70% of advertisers being new: https://www.thecurrent.com/nbcuniversal-olympics-advertising-revenueNBC Bets on Social Media Influencers to Draw Gen Z to the Games: https://www.thecurrent.com/programmatic-2024-olympics-media-buyers-streamingProgrammatic opens up possibilities for first-time Olympics advertisers: https://www.bloomberg.com/news/articles/2024-07-31/nbc-bets-on-social-media-influencers-to-draw-gen-z-to-the-games?srnd=homepage-americas5 minutes with Instacart's Jasmine Taylor: https://www.thecurrent.com/5-minutes-with-instacart-jasmine-taylor-brand-marketing______
The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH
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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
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Nearly a week after Google sent shockwaves by halting its plan to deprecate third party cookies in the Chrome web browser, @IAB Tech Lab CEO @Anthony Katsur thinks cookies will still go away eventually.
Hear why on this episode of The Current Report.
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To read the full stories included in this episode:
Under pressure, Google halts third-party cookie deprecation in Chrome: https://www.thecurrent.com/google-third-party-cookies-deprecation-chrome-identity-privacy How Google’s U-turn on cookie deprecation will affect European marketers: https://www.thecurrent.com/google-cookie-deprecation-european-british-marketers-identity-privacyDigital Audio Ad Spending Forecast and Trends Q2 2024: https://www.emarketer.com/content/digital-ad-spending-forecast-trends-q2-2024______
The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH
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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
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Days out from the opening ceremonies on NBC and Peacock, we highlight how programmatic is carrying the torch for the first time this Olympics. Listen to The Current Report for more.
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To read the full stories included in this episode:
French advertisers eye the opportunity of a century in Paris 2024: https://www.thecurrent.com/programmatic-2024-olympics-media-buyers-streaming The Olympics’ role in culture is evolving, and advertisers are moving with it: https://bit.ly/4d4IK5EWhy are so many B2B firms sponsoring the Olympics?: https://bit.ly/4atypzvNBCUniversal's Alison Levin on strategic audience buying, the power of brand storytelling and the Paris Olympics: https://bit.ly/4cNaRX95 minutes with Spotify's Emma Vaughn: https://bit.ly/3Sg4PpP______
The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH
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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
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FAST platforms like Tubi, Pluto TV and The Roku Channel have made a fast rise in the streaming world.
So how can they make their next jump to grab viewers attention? Live sports has big potential. Listen to this episode of The Current Report for more.
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To read the full stories included in this episode:
Roku-MLB partnership marks a first for live sports on FAST platforms: https://www.thecurrent.com/roku-mlb-live-sports-fast-streaming Why FAST platforms like Tubi are reaching the next stage in their evolution: https://www.thecurrent.com/fast-platforms-tubi-are-streamingFAST platforms are on the rise. How can they keep up the momentum?: https://www.thecurrent.com/fast-tv-platforms-sports-tubi-advertisingNielsen's May 2024 Report of The Gauge™: https://www.nielsen.com/news-center/2024/the-gauge-may-2024-young-sheldon-covergent-tv-win/NBA finalizes TV deals with ESPN, NBC, Amazon, but TNT could still match: Sources: https://www.nytimes.com/athletic/5629508/2024/07/10/nba-tv-deal-espn-nbc-amazon-tnt/_________
The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH
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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
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AdFontes Media’s Lou Paskalis joins The Current Report to break down the recent Stagwell study that revealed it's safe for brands to advertise alongside news content. Plus, Netflix is phasing out its cheapest ad-free tier for existing subscribers.
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To read the full stories included in this episode:
At Cannes, advertising leaders sound the alarm on the state of news: https://www.thecurrent.com/cannes-advertising-leaders-news-publishersTurning the vicious cycle of news and advertising into a virtuous one: https://www.thecurrent.com/cycle-news-advertising-stagwell-mark-penn-ceoA new study aims to convince advertisers that the news is brand-safe: https://www.thecurrent.com/study-advertisers-news-stagwell-brand-safeNetflix is starting to phase out its cheapest ad-free plan: https://www.theverge.com/2024/7/2/24190632/netflix-ad-free-basic-plan-discontinued_______
The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH
_______
Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
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