Afleveringen
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In this episode of D2Z, Brandon Amoroso chats with Garrett Caudle, CEO of Influent, about the transformative power of LinkedIn for B2B leaders. Discover how strategic thought leadership on LinkedIn can significantly boost business growth. Garrett shares his journey from boosting a small e-commerce agency's presence to founding a top LinkedIn agency that helps leaders turn their expertise into expansive influence.
Here's what you'll learn:
๐ฑ The evolution of LinkedIn as a platform for thought leadership.
๐ How niche expertise can vastly outperform broad content on LinkedIn.
๐ Effective strategies for leveraging LinkedIn to boost business visibility and credibility.
๐ Real-world examples of LinkedIn driving significant business growth and pipeline.
๐งฐ Tips for adapting content across different social platforms without losing impact.
๐ The importance of starting your LinkedIn journey today for long-term payoff.
Garret CaudleLinkedIn - https://www.linkedin.com/in/garretcaudle/
Influent - http://www.influent.co/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/
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In this episode of D2Z, join Brandon Amoroso as he chats with Will Haire, co-founder and CEO of BellaVix, a leading agency known for skyrocketing brand growth on platforms like Amazon and Walmart. With over a decade of experience in digital marketing and a deep dive into marketplace dynamics, Will shares invaluable insights on evolving e-commerce strategies, navigating platform complexities, and capitalizing on advertising innovations. Tune in to discover practical tips on expanding your brand's reach and optimizing marketplace performance, making this a must-listen for entrepreneurs aiming to make a significant impact online.
Here's what you'll learn:๐ How to Scale Brands on Major Marketplaces
๐ What Changes in Amazon's Platform Mean for Sellers
๐ Why Understanding Marketplace Evolution is Crucial
๐ How to Effectively Launch and Grow Your Brand Online
๐ What Strategies Work Best for Customer Acquisition and Review Generation
๐ง How to Navigate and Overcome Common Marketplace Challenges
Timestamps๐ Will's Background and Transition from Google to Amazon (00:00:00)
๐ Evolution of Amazon and Walmart Marketplaces (00:01:40)
๐ Strategies for Brand Growth on Marketplaces (00:03:33)
๐ฏ Effective Customer Acquisition and Advertising Strategies (00:08:09)
๐ก Navigating Amazon's Complex System (00:10:56)
๐ Preparing and Strategizing for Q4 (00:21:26)
๐ค Connecting with Will Haire and Concluding Remarks (00:24:24)
Will Haire
LinkedIn - https://www.linkedin.com/in/willhaire/
BellaVis - https://www.bellavix.com/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/
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Zijn er afleveringen die ontbreken?
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In this episode of D2Z, Brandon Amoroso sits down with Valerie Khayutin, CEO of Badesofa North America, to explore the innovative world of e-commerce. Valerie discusses her journey from launching a unique consumer product in North America to mastering the complexities of market expansion and product differentiation. Tune in for an insightful conversation about the challenges and strategies involved in introducing a novel product to a new market, navigating the intricacies of global market operations, and executing tactical maneuvers for e-commerce success.
Here's what you'll learn:
๐ Valerie's transition from multinational corporations to spearheading a niche product in North America.
๐ The backstory of Badesofa's flagship product and its evolution from a simple need to a market-leading innovation.
๐ Strategies for navigating and setting up e-commerce and retail distribution in the competitive U.S. market.
๐ Effective tactics for enhancing product visibility and sales on platforms like Amazon.
๐ Tips on bundling products to increase average order value and customer lifetime value.
๐ How to utilize real-time data to optimize marketing strategies during peak sales periods like Black Friday.
๐ก The importance of agility in small business settings to capitalize on market opportunities and learn from consumer behavior quickly.
Timestamps๐๏ธ Introduction to Valerie Khayutin (00:00:00)
๐ Background of Valerie and VirusTotal's Expansion (00:00:34)
๐ Origin of the Unique Bath Product (00:01:28)
๐ Expansion into North America and Market Strategies (00:03:02)
๐ E-commerce and Retail Strategies in the US (00:03:32)
๐ญ Sourcing and Manufacturing Logistics (00:04:15)
๐ต Market Challenges in the US vs. Germany (00:05:23)
๐ Importance of Bundling for AUV and LTV (00:06:06)
๐๏ธ Strategies for Encouraging Multiple Unit Purchases (00:07:55)
๐ฏ Customer Education and Discovery (00:09:28)
๐ Challenges of Launching on Amazon (00:11:39)
๐ Seasonal Business Strategies and Preparing for Q4 (00:15:22)
๐ Real-time Data Analysis during High Sales Periods (00:18:34)
๐ Benefits of Being Agile in a Small Business (00:20:53)
Valerie Khayutin
LinkedIn - https://www.linkedin.com/in/valerie-khayutin-30297123/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/
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In this episode of D2Z, Brandon Amoroso chats with Zoe Kahn, VP of Retention at Audien Hearing and Founder of Inevitable Agency. Zoe shares her unique journey from retail to e-commerce and unveils how her experiences have shaped her approach to customer retention and service. Discover the critical role of customer education, the intricacies of managing a customer experience team, and the innovative strategies employed to enhance client satisfaction and loyalty in the competitive e-commerce landscape.
Here's what you'll learn:
๐ The transition from hands-on roles to leading a customer experience agency and the challenges involved.
๐ง Insights into Zoe's strategies for enhancing customer retention and experience in e-commerce.
๐ Importance of customer education to prevent product returns and increase satisfaction.
๐ How automations and AI are reshaping customer service and retention efforts.
๐ค The ethical considerations and strategic applications of handling negative feedback and reviews online.
๐ Zoe's perspective on community building for older demographics and its impact on customer satisfaction and brand loyalty.
๐ Best practices for managing customer service teams effectively, especially during peak business periods.
Mentioned resources:Audien Hearing
Inevitable Agency
Gorgias
Chomps
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/
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In this episode of D2Z, Brandon Amoroso converses with Bob Verlaat, the co-founder of Hears, a fashionable and innovative earplugs brand, and several successful direct-to-consumer (DTC) brands. Bob shares his journey from launching innovative products like high-quality earplugs and luxury bedding essentials to mastering the complexities of international market penetration. This episode is packed with invaluable lessons on identifying market opportunities, crafting unique product propositions, and navigating the logistical challenges of global expansion.
Here's what you'll learn:
๐ Strategies for identifying and validating new product categories within the DTC space.
๐ Insights into managing international fulfillment and overcoming logistical hurdles.
๐ Techniques for combating rising customer acquisition costs and optimizing ad spend across various markets.
๐ก The importance of brand differentiation and creating products that solve real-world problems.
๐ ๏ธ Best practices for assembling and managing a focused team dedicated to each brand's success.
๐ The role of digital platforms and AI in enhancing content creation and marketing efforts.
Brandon Amoroso:LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/
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In this episode of D2Z, Brandon Amoroso sits down with Elizabeth Greene, co-founder of Junglr, an Amazon agency known for its innovative advertising strategies that boost sales for Amazon sellers. From her early days as a homeschooling mother of six to spearheading a thriving agency, Elizabeth shares her journey into the world of e-commerce, detailing the trials and triumphs of advertising on Amazon.
Here's what you'll learn:
๐ Transitioning from Home Life to Business: Discover how Elizabeth Greene transitioned from being a stay-at-home mom to launching a successful Amazon-focused agency.
๐ Strategies for Amazon Advertising: Gain insights into effective advertising strategies that enhance organic market share and drive sales.
๐ Understanding Amazon's Evolving Platform: Learn about the complexities of Amazon's advertising platform and how it's evolved to offer more control and data to sellers.
๐ Building and Scaling an Agency: Explore the challenges and strategies involved in scaling an Amazon agency and why focusing on a niche service can lead to greater success.
๐ Remote Team Management: Find out how Elizabeth effectively manages a remote team, ensuring productivity and satisfaction in a distributed work environment.
Timestamps๐๏ธ Introduction to Elizabeth Greene (00:00:00)
๐ฉโ๐งโ๐ฆ Elizabeth's Transition from Homeschooling to E-commerce (00:01:11)
๐ Starting and Scaling an Amazon Business (00:01:35)
๐ Insights into Retail Arbitrage and Private Labeling (00:02:16)
๐ Finding Gaps in the Market for Product Development (00:03:15)
๐ Understanding and Leveraging Amazon Advertising (00:04:22)
๐ Strategies for Building and Scaling a Remote Team (00:09:27)
๐ผ Managing Team Roles and Retention in an Agency (00:14:43)
๐ Effective Product Strategies on Amazon (00:27:48)
๐ Importance of Knowing Your Business Numbers (00:33:44)
๐ How to Connect with Elizabeth and Her Agency (00:36:53)
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/
Mentioned resources
Amazon - https://www.amazon.com/
Junglr - https://www.junglr.com/
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In this episode of the D2Z Podcast, Brandon Amoroso sits down with Nathan Yeung, the fractional CMO at Find Your Audience, to delve into the intricacies of B2B marketing from an operational standpoint. With years of experience consulting for both startup and established companies, Nathan shares his unique journey from finance to marketing, offering a pragmatic approach to tackling the marketing challenges faced by businesses across Canada.
Here's what you'll learn:
๐ From Finance to Marketing: Discover how Nathan's unique journey shapes his marketing tactics.
โ๏ธ Operational vs. Creative Marketing: Explore why operational skills trump creative ones in marketing effectiveness.
๐ Big vs. Small Company Dynamics: Learn strategies for tackling marketing challenges across various business sizes.
๐๏ธ Building a Marketing Agency: Key lessons on refining and scaling agency services.
๐ค Role of a Product Marketer: Understand how this crucial position connects product features with market needs.
๐ Network Effects: Tips on using community influence to boost brand visibility and trust.
Timestamps๐๏ธ Introduction and background of Nathan Yeung (00:00:12)
๐ Transition from finance to marketing (00:00:40)
๐ข Experiences with large companies like Constellation Software (00:01:26)
๐ Marketing in startups vs. large companies (00:02:47)
๐ Importance of product marketers in B2B SaaS (00:07:21)
๐ Building and scaling a marketing agency (00:14:50)
๐ The power of network effects in marketing (00:21:32)
Nathan Yeung
LinkedIn - https://www.linkedin.com/in/yeungnathan/
Find Your Audience - https://www.findyouraudience.online/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/
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In this episode of the D2Z podcast, Brandon Amoroso dives into the entrepreneurial journey with Hamlet Azarian, CEO of Azarian Growth Agency. With a deep dive into the trials of starting and growing businesses, Hamlet shares invaluable insights from his decades of helping startups strategize and succeed. From the importance of initial market strategies to understanding the critical role of customer feedback and the nuances of remote team management, this episode is a trove of wisdom for entrepreneurs at all stages.
Here's what you'll learn:
๐ The transformative impact of customer retention strategies in business growth.
๐งญ How to navigate and influence company culture and processes in large and small firms alike.
๐ป The role of technology in enhancing customer engagement and the strategic use of data for business evolution.
๐ Insights on transitioning from traditional business roles to tech-centric positions and the opportunities it presents.
๐ Practical strategies for handling growth, scaling challenges, and the importance of aligning brand perception with reality.
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/
Mentioned resources
Asana - https://asana.com/
Google Meets - https://meet.google.com/
Slack - https://slack.com/
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In this episode of the D2Z Podcast, host Brandon Amoroso and Eli Weiss, VP of Retention Advocacy at Yotpo, explore the dynamic interplay between technology, customer retention, and branding from a startup to corporate scale. Eli shares his unorthodox journey from a self-taught entrepreneur to an influential tech executive, revealing how a focus on customer experience and retention shapes successful business strategies.
Here's what you'll learn:
๐ The transformative impact of customer retention strategies in business growth.
๐งญ How to navigate and influence company culture and processes in large and small firms alike.
๐ป The role of technology in enhancing customer engagement and the strategic use of data for business evolution.
๐ Insights on transitioning from traditional business roles to tech-centric positions and the opportunities it presents.
๐ Practical strategies for handling growth, scaling challenges, and the importance of aligning brand perception with reality.
Timestamps๐๏ธ Introduction and Podcast Theme (0:00:00)
๐ค Guest Introduction (Eli Weiss) (0:00:13)
๐ค๏ธ Eli Weiss's Background and Career Journey (0:01:15)
๐ Career Shifts and Lessons Learned (0:02:33)
๐๏ธ Brand Building and Customer Experience (0:04:03)
๐ Insights from Brand Side to Software Side (0:04:20)
๐ฏ The Value of Branding Beyond Direct Response (0:05:08)
๐ Comparing Experiences in Startups and Larger Companies (0:06:13)
๐งโโ๏ธ Challenges of Working in a Large Company (0:07:04)
๐ข Discussion on Corporate Culture and Process (0:08:16)
โ๏ธ Balancing Creativity and Structure in Business (0:09:19)
๐ก The Importance of Understanding Customer Needs (0:10:02)
๐ Benefits and Challenges of Consolidation in Software Ecosystems (0:18:16)
๐ Future Directions and Changes at Yotpo (SaaS company Eli joined) (0:24:16)
๐ Discussion on E-commerce Trends and Industry Changes (0:29:14)
๐ Personal Motivations and Future Aspirations (0:35:12)
๐ข Closing Remarks and Where to Find Eli Weiss Online (0:45:34)
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/
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In this episode of the D2Z podcast, host Brandon Amoroso sits down with David Zielski, e-commerce director at Chamberlain Coffee, to discuss the evolving dynamics of e-commerce and customer engagement in the digital age. They delve into the impact of AI on customer service, the significance of maintaining a VIP customer experience, and strategies for leveraging user-generated content to boost brand loyalty and customer retention.
Here's what you'll learn:
๐ค How AI is transforming customer service and engagement in e-commerce.
๐ The importance of building a VIP experience for existing customers to enhance loyalty.
๐น Innovative strategies for using user-generated content to attract and retain customers.
๐ป The role of technology in managing brand and agency dynamics within the e-commerce landscape.
๐ฎ Future trends in e-commerce technology and how businesses can adapt to stay competitive.
Timestamps๐ค Introduction and David Zielskiโs Background (00:00:00)
๐ Preferences: Agency vs. Brand (00:01:57)
๐ E-Commerce Trends and Changes in 2024 (00:03:03)
๐ค Customer Engagement and Retention Strategies (00:04:41)
๐ค Innovative Uses of AI in Customer Service (00:07:11)
๐ AI's Role in Content Creation and SEO (00:09:54)
๐ AI Advancements and Implications for Business (00:11:38)
๐ Exploring New Customer Acquisition Channels (00:18:04)
๐ง The Impact of Market Consolidation on Technology Choices (00:22:53)
๐ Future of E-Commerce Platforms and AI Integration (00:28:58)
๐ Role and Impact of AI on E-commerce and Marketing (00:31:14)
๐๏ธ Consumer Awareness and the Impact of Marketing Strategies (00:34:25)
๐ฑ The Influence of Social Media and Online Presence (00:36:16)
๐ฎ Future Predictions for E-commerce and Technology Integration (00:38:11)
๐ฅ Exploration of New Marketing Channels like Video Shopping (00:39:49)
๐ฌ Concluding Remarks and Future Outlook (00:41:21)
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/
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In this episode of the D2Z podcast, host Brandon Amoroso and Gabriella Tegen, founder and CEO of Smartrr have a super interesting and fun conversation about navigating the tech landscape and managing a global team. They delve into effective strategies for maintaining company culture across borders, the necessity of adaptability in entrepreneurship, and the profound impact of technological advancements on traditional business models. This insightful discussion offers crucial takeaways for anyone looking to thrive in the modern digital economy. Tune in to explore how embracing change can lead to success in today's interconnected world.
Here's what you'll learn:๐ How COVID-19 has permanently altered the business landscape, particularly in team management and remote work.
๐ Strategies for managing a global team and maintaining company culture across borders.
๐ข The personal challenges and breakthroughs Gabriella experienced while transitioning from real estate to tech.
๐ก Insights on the importance of adaptability and resilience in entrepreneurship.
๐ The impact of technological advancements on traditional business models and workplace environments.
Timestamps๐ค Introduction of Gabriella Tegen and Smartrr (00:00:00)
๐ข Transition from Real Estate to Tech and Startup Inspiration (00:01:08)
๐ Impact of COVID on Work Dynamics (00:02:14)
๐ Advantages of Nearshoring and Global Teams (00:03:47)
๐ Challenges of Remote Work and Establishing Company Culture (00:05:08)
๐ฑ Discussion on Social Media's Influence (00:07:50)
๐ Discussion on Youth and Social Media Impact (00:09:01)
๐จ Product Experience Over Material Goods (00:15:36)
๐ Changing Consumer Behavior Towards Experiential Products (00:16:24)
๐ Discussion on Subscription Models and Experience-Driven Commerce (00:18:12)
๐ฌ Health and Lifestyle Products as Subscriptions (00:20:52)
๐ Importance of Sleep and Health Monitoring (00:22:16)
๐คน Work-Life Balance and Mental Health for Founders (00:24:35)
๐ฅ Challenges in Hiring and Managing Remote Teams (00:31:25)
๐ Dynamic Nature of Job Roles and Market Needs (00:33:23)
๐ Founder-Led Brands and Personal Connection in Business (00:43:58)
๐ Closing Remarks and Where to Find the Host and Guest Online (00:47:10)
Gabriella Tegen
LinkedIn - https://www.linkedin.com/in/gabriella-tegen/
Smarter - https://smartrr.com/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/
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In this episode of the D2Z Podcast, Brandon Amoroso sits down with Erik Huberman, the visionary behind Hawke Media and a driving force in modern marketing. As they delve into the transformative power of AI in marketing and the intricacies of managing expansive growth, Erik shares invaluable insights from his journey of turning entrepreneurial visions into substantial realities. Whether you're an aspiring entrepreneur or a seasoned executive, this conversation offers a deep dive into leveraging AI for business innovation and the continuous evolution required to stay ahead in a dynamic market.
Here's what you'll learn:๐ง The transformative impact of AI on marketing strategies and business operations.
๐ Strategies for effectively managing and scaling a multi-faceted marketing agency.
๐ Real-life lessons on navigating the highs and lows of entrepreneurial growth.
๐ก How to integrate AI technology to streamline and enhance marketing efforts.
๐ The future of e-commerce and digital marketing platforms in an AI-driven world.
Timestamps๐ค Introduction and Guest Background: (00:00:00)
๐ผ Foundation and Growth of Hawke Media: (00:02:05)
๐ค AI's Impact and Future in Business: (00:03:06)
๐ Developing and Integrating AI Tools at Hawke Media: (00:04:45)
๐ Market Analytics and AI Advancements: (00:06:10)
๐ Strategic Business Growth and AI's Role: (00:08:59)
๐ Business Strategy and Management Insights: (00:10:59)
๐ง Entrepreneurial Challenges and Realities: (00:15:08)
๐ก Financial Management and Cost Control: (00:17:39)
๐ Macro Changes in Investment and Market Dynamics: (00:25:54)
๐ E-commerce Trends and Predictions: (00:30:04)
๐ค Investment Philosophy and Decision-making: (00:31:16)
Erik Huberman
LinkedIn - https://www.linkedin.com/in/erikhuberman/
Hawke Media - https://hawkemedia.com/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/
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In this episode of the D2Z Podcast, Brandon Amoroso dives deep into the world of lifecycle marketing with Sammy Tran, founder and CEO of BMO Media. Sammy shares his journey from a burgeoning intern to leading one of the top lifecycle marketing agencies, discussing the evolution of digital strategies in ecommerce and providing a roadmap for effective customer engagement across multiple channels.
Here's what you'll learn:
๐ The transformative journey from an intern to a CEO in the digital marketing space.๐ง The importance and impact of focusing on lifecycle marketing rather than just paid channels.
๐คน Strategies for managing hypergrowth in a digital agency.
๐ The benefits of using a full-stack approach to lifecycle marketing, covering everything from email to loyalty programs.
๐ Tips on balancing internal resources and freelancers to optimize business growth and client satisfaction.
๐ฏ How specialization in certain industry verticals can amplify client success.
๐ The future trends in digital marketing technologies and the shift towards platform consolidation.
Timestamps
๐ค Introduction and Background of Sammy Tran and BMO Media (00:00:00)
๐ผ Sammy Tran's Entry into Digital Marketing and E-commerce (00:00:47)
๐ Transition from Middlesex to Starting BMO Media (00:02:02)
๐ Growth Strategies and Differences in Agency Focus (00:02:58)
๐ Specializing in Lifecycle Marketing Channels at BMO Media (00:03:49)
๐ฅ Team Structure and Scaling at BMO Media (00:04:39)
โ๏ธ Balancing Resources Between Full-time Employees and Freelancers (00:05:30)
๐ฏ Specialization in Industry Verticals (00:06:53)
๐ฑ Future Growth Opportunities in Lifecycle Marketing (00:09:10)
๐ Challenges with Platform Consolidation and Technology Evolution (00:14:15)
Sammy Tran:
LinkedIn - https://www.linkedin.com/in/sammy-tran-157825b7/
BMO Media - https://bmomedia.co/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/ -
Dive into the transformative world of experiential retail in this episode of the D2Z podcast with Brandon Amoroso and Mark Sandeno, CEO of Experiences App, a booking management Shopify app for merchants who want to create memorable, meaningful experiences for their customers.
Discover how memorable, bookable moments can elevate your brand and connect deeply with modern consumers who value experiences over products. A must-listen for retailers aiming to thrive in the Experience Economy!
Here's what you'll learn:
๐๏ธ How to transform standard retail environments into engaging spaces that forge lasting connections with consumers.
๐ข Insights into the "Experience Economy" and how it enhances the value of physical and digital consumer interactions.
๐ The importance of creating memorable moments that resonate deeply with modern consumers, particularly Gen Z and Millennials.
๐ Examples of unique experiential offerings that have successfully captivated audiences, from goat yoga to candle-making workshops.
๐ Strategies for leveraging experiential retail to create a competitive edge and ensure brand longevity in a rapidly changing market.
Timestamps๐๏ธ Introduction to Mark Sandeno and Experiential Retail (00:00:00)
๐ค The Role of In-Person Experiences in Marketing (00:06:37)
๐ Generational Impact on Consumer Preferences (00:08:02)
๐ Expanding the Experience Economy Beyond Conventional Sectors (00:10:17)
๐ ๏ธ Strategic Application of Experiential Concepts in Retail (00:26:19)
๐ Closing Insights and Contact Details for Mark Sandeno (00:39:2)
Mark Sandeno
LinkedIn - https://www.linkedin.com/in/marksandeno/
Experiences - https://www.experiencesapp.com/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/
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Join Brandon Amoroso for a great discussion with Dan Moshkovich from Chargeflow on the latest D2Z podcast episode. They unravel the complexities of e-commerce chargebacks and how businesses can effectively manage them using advanced AI-driven solutions. Learn why early implementation of chargeback management systems is crucial and discover the potential impacts on your businessโs financial health and operational efficiency.
Here's what you'll learn:
๐ The Evolution of Fraud Prevention: How artificial intelligence has transformed fraud detection in e-commerce from basic rules to advanced predictive systems.
๐ก๏ธ The Concept of 'Friendly Fraud': Understanding the challenge of legitimate transactions being disputed dishonestly, and how this affects merchants beyond traditional fraud.
๐ก๏ธ Importance of Early Chargeback, Management: Why starting chargeback defense strategies early in your business lifecycle is crucial, similar to having insurance against future disputes.
โ๏ธ Legal and Financial Impacts of Chargebacks: The serious consequences of mishandling chargebacks, including potential legal issues and significant financial burdens like increased processing fees or having to resort to high-risk merchant accounts.
๐ Utilizing Data Across Merchant Networks: How leveraging shared data from a network of merchants can enhance the effectiveness of chargeback resolutions and improve win rates significantly through AI technology.
Listening to this discussion will equip you with strategies and insights to protect your e-commerce operations from the pervasive issue of chargebacks.
Timestamps๐ค Introduction to Dan Moshkovich (00:00:00)
๐ Evolution of Fraud Prevention in E-commerce (00:01:30)
๐ก๏ธ Introduction to Chargebacks and 'Friendly Fraud' (00:03:58)
๐จ Challenges in Identifying and Managing Chargebacks (00:05:52)
๐ผ Impact of Chargebacks on Business and Importance of Early Management (00:10:47)
๐ง Strategic Advantages of Managing Chargebacks through Chargeflow (00:14:12)
โ๏ธ Legal and Financial Repercussions of Mishandling Chargebacks (00:18:23)
๐ค Optimizing Chargeback Processes with AI and Data Analytics (00:24:37)
๐ Closing Remarks and Where to Find Chargeflow (00:34:06)
Dan Moshkovich
LinkedIn - https://www.linkedin.com/in/danmoshkovich/
Chargeflow - https://www.chargeflow.io/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/
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In this episode of the D2Z podcast, Brandon Amoroso sits down with Patrick Barnes, CEO of AMP, to dissect the evolving landscape of eCommerce and entrepreneurial strategies. They delve into Barnes's journey from building Shopify apps to leading a company that aims to revolutionize online business operations by consolidating multiple functions into a single integrated platform. The discussion spans the intricacies of venture capital, the challenges of scaling business models, and the importance of customer retention in an increasingly competitive digital marketplace. Join them as they explore practical insights and the future of integrating physical and online retail.
Timestamps:
๐ค Introduction to Patrick Barnes and AMP (00:00:00)
๐ Patrick Barnes's Background in Shopify and Entrepreneurial Journey (00:01:16)
๐ฏ Founding Philosophy and Goals of AMP (00:02:43)
๐ ๏ธ Challenges with Current App Ecosystems and AMPโs Integrated Solution
Approach (00:03:16)
๐ Inspirations from Other Business Models and Future Aspirations (00:04:09)
๐ฒ Discussion on Current SaaS Pricing Trends and Future Predictions (00:10:19)
๐ฅ Transitioning from Product Focus to Leadership and Management in Remote Settings (00:19:43)
๐ Closing Thoughts on Software Development and Team Dynamics (00:25:21)
๐ผ Contrasting Bootstrapping and Venture Funding (00:28:48)
๐ Misconceptions and Realities of Startup Financing (00:29:11)
๐ฑ Strategic Focus and Long-term Vision in Business (00:32:06)
๐ Evolving E-Commerce and Retail Landscapes (00:38:05)
๐ Integration of Advanced Analytics in Business Strategy (00:42:21)
๐งโ๐ป Importance of Customer-Centric Product Development (00:48:43)
๐ Future Directions for AMP and E-Commerce Tools (00:56:04)
๐ Final Thoughts and Closing (00:58:12)
Patrick Barnes
LinkedIn - https://www.linkedin.com/in/patrickcbarnes/
AMP - https://useamp.com/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/ -
In this episode of the D2Z Podcast, Brandon Amoroso dives into the niche yet impactful world of unboxing marketing with Tyler DeLarm, Head of Marketing at UnDigital. This conversation unfolds the often overlooked yet critical marketing touchpointโthe unboxing experience. Tyler emphasizes the strategic potential of personalized unboxing, where direct-to-consumer brands can leverage custom messaging not just to enhance customer delight but to significantly boost re-engagement and retention rates. The discussion reveals how brands traditionally focus on packaging aesthetics while missing opportunities for deeper customer engagement through personalized inserts and targeted messaging. Tyler shares how simple it is to implement these strategies and their direct correlation with increased customer loyalty and order frequency, demonstrating that even the smallest details can drive substantial business outcomes.
Timestamps:๐ค Introduction to Tyler DeLarm and Unboxing Marketing (00:00:12)
๐ฆ The Concept and Impact of Unboxing Marketing (00:00:33)
๐ฑ Origins and Evolution of UN digital (00:02:30)
๐ Examples and Benefits of Personalized Unboxing (00:03:36)
๐ Integrating Unboxing with Fulfillment Processes (00:05:09)
๐ Strategies for Small Brands and Scaling Up (00:11:55)
๐ ๏ธ Effective Implementation and Client Support by UN digital (00:20:09)
๐ Expanding Awareness and Adoption of Unboxing Marketing (00:27:16)
๐ฃ๏ธ Tyler's Closing Thoughts and Contact Information (00:32:59)
Tyler DeLarm:
LinkedIn - https://www.linkedin.com/in/tylerdelarm/
Tyler DeLarm Website - https://www.tylerdelarm.com/
UnDigital - https://undigital.com/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/
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In this episode of the D2Z Podcast, Brandon Amoroso speaks with Mike Begg, founder and CEO of AMZ Advisors, to uncover the latest trends shaping e-commerce on Amazon. They discuss the challenges and opportunities of launching brands on the platform, strategies to build strong client relationships, and how to leverage diverse traffic channels for long-term success. Tune in to learn the essential tactics for thriving in today's competitive Amazon ecosystem while getting a sneak peek at future trends in off-platform advertising and live-stream shopping.
Timestamps๐ค๏ธ Mike Begg's Background & Journey into E-commerce (00:00:00)
๐ข Challenges of Building an Agency (00:03:00)
๐ Relocating to Mexico (00:06:38)
๐ฏ Client Profile & Sweet Spot (00:08:16)
โ๏ธ Positive and Negative Changes on Amazon (00:11:42)
๐ก๏ธ Intellectual Property & Supply Chain Challenges (00:14:16)
โญ Gaining Initial Reviews for New Brands (00:17:13)
๐ Media Buying On and Off Amazon (00:19:15)
๐ Launching a Brand on Amazon in 2024 (00:20:53)
๐ Growth Prospects for Amazon (00:23:02)
๐ธ Reducing AWS Costs via Investor Credits (00:26:07)
๐ง Contact Information & Closing Thoughts (00:27:09)
Mike Begg
LinkedIn - https://www.linkedin.com/in/mbegg/
AMZ Advisers - https://amzadvisers.com/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/
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In this episode of the D2Z podcast, host Brandon Amoroso delves into the evolving landscape of e-commerce and retail with Jessica Kogan, a partner at Connect the Dots Collective. They explore the seismic shifts brought about by the COVID-19 pandemic, discussing how consumer behavior has rapidly transformed, leading to a convergence of online and offline experiences. From the rise of digitally native brands to the innovative strategies employed by retail giants like Target and Walmart, Brandon and Jessica dissect the intricate relationship between digital technologies and physical retail spaces. Their conversation sheds light on the future of commerce, where community engagement and seamless integration between online and offline channels will play pivotal roles in driving brand growth and customer loyalty.
Timestamps๐๏ธ Introduction and Background of Jessica Kogan (00:00:00)
๐ Impact of COVID-19 on E-commerce (00:03:39)
๐ป Evolution of Digitally Native Businesses (00:05:46)
๐ Integration of Digital and Physical Experiences (00:08:52)
๐ค Community-Building and In-Person Activations (00:11:17)
๐ฎ Future of Retail and Consumer Behavior (00:14:27)
๐๏ธ Strategies for Digitally Native and Traditional Retailers (00:19:44)
๐ Conclusion and Speculation on Trader Joe's Strategy (00:26:04)
Jessica Kogan
LinkedIn - https://www.linkedin.com/in/jessica-kogan-43a455/
Connect the Dots Collective - https://www.ctdcollective.net/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/
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Join Brandon Amoroso and Noah Rahimzadeh as they dive into the world of personalized marketing in e-commerce. From Noah's journey in health IT to Digiohโs innovative approach, discover how zero-party data is transforming customer interactions. Explore the nuts and bolts of building a partner program from scratch, emphasizing clear goals and streamlined processes. Don't miss out on insights into co-marketing initiatives and the value they bring to agency partnerships.
Timestamps๐ Introduction and Background of Noah Rahimzadeh (00:00:00)
๐ Transition from Enterprise Martech to Entrepreneurship (00:01:37)
๐ Overview of Digiohโs Focus on Marketing Efficiency (00:04:19)
๐๏ธ Product Offerings: Zero-Party Data Suite and Identification Layer (00:05:03)
๐ค Approach to Partnerships: Tech vs. Agency Partners (00:10:15)
๐ค Leveraging Shared Merchant Opportunities (00:16:13)
๐ค Importance of Mutual Success in Partnerships (00:17:00)
๐ค Building Agency Relationships and Driving Referrals (00:17:52)
๐ป Technical build-out and partner program structure considerations (00:18:59)
๐ Lead requirements and partner enablement (00:19:47)
๐ Tracking referrals and managing agency relationships (00:20:33)
๐ Prioritizing benefits and perks in the partner program (00:22:10)
๐ฃ Co-marketing strategies and joint initiatives (00:22:59)
๐ Case studies and success stories (00:24:37)
๐ฏ Importance of clear goals and streamlined processes (00:26:11)
๐ Lightweight case studies and marketing opportunities (00:35:05)Noah Rahumzadeh
LinkedIn - https://www.linkedin.com/in/noah-rahimzadeh-91667bb1/
Digioh - https://www.digioh.com/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/
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