Afleveringen
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Would you rather spend $6,000 of your time on social media content or $2,000 on ads that actually bring patients?
Is it unethical to use flashy equipment or gimmicks like shockwave therapy just to get patients in the door?
In this episode, we talk with Will Boyd about how PTs can use paid ads to grow their practice. He shares how he moved from treating patients to helping business owners with marketing and finance. We cover what makes ads work, why knowing your numbers matters, and how to avoid wasting time or money. If you're a practice owner trying to get more patients and build a solid business, this episode is for you.
In this episode, we cover:
[00:55] Meet Will Boyd: Diving into Paid Ads
[01:26] Will Boyd's Journey from PT School to Marketing
[02:52] The Birth of a Marketing Agency
[06:36] Challenges and Successes in Paid Ads
[10:16] Effective Tactics for Facebook Ads
[15:41] Leveraging Modalities for Patient Acquisition in Marketing
[21:44] Financial Strategies for Clinicians
[26:02] Exploring Digital Marketing and Content Creation
[33:36] The Pursuit of Happiness and Success
[35:13] Understanding Personal Strengths and Weaknesses
[36:45] The Shift from Organic to Paid Ads
[38:36] Evaluating the Cost of Organic Content
[44:58] The Evolution of Advertising Platforms
[48:31] Optimizing Google Ads for Physical Therapy
[57:22] Parting Shots
Do you want to pick Dave’s brain? Ask him a question about practice valuations, offers, or potential partnerships? Click this link and book a call with him on Clarity: https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesConnect with Dave on:
Email: [email protected]
Instagram: @davekittle
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
Hosted on Acast. See acast.com/privacy for more information.
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What do you do when you're a great clinician but struggling to run a profitable practice?
Can you fix profitability issues without adding more services or chasing new ideas?
Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital and Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.
Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.
In this episode, we cover:
[01:16] Chris Miller's PT Clinic Challenges
[02:27] Financial Constraints and Solutions
[03:44] Profitability and Operational Challenges
[04:46] Tony's Perspective on Chris's Situation
[06:42] Strategic Advice for Chris
[08:25] Exploring Cost-Effective Solutions
[09:11] Addressing Debt and Financial Challenges
[10:39] Finding High Profit Margin Services
[13:41] Exploring Membership Models for Cash Flow
[15:17] Avoiding Distractions and New Ventures
[16:31] Steal the Strategy: Effective Copywriting
[19:17] Using Clickbait Strategies for Good
[23:55] Parting Shots
Do you want to pick Dave’s brain? Ask him a question about practice valuations, offers, or potential partnerships? Click this link and book a call with him on Clarity: https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesConnect with Dave on:
Email: [email protected]
Instagram: @davekittle
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
Hosted on Acast. See acast.com/privacy for more information.
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Zijn er afleveringen die ontbreken?
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If Medicare only pays for the "bare minimum," why are so many clinicians still giving away their best work for free?
What if you stopped seeing Medicare as the full solution and started using it as the entry point to a better experience... would your business survive longer?
Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital and Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.
Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.
In this episode, we cover:
[00:56] The Big Idea: Medicare as a Loss Leader
[02:03] Entry-Level Clinicians and Insurance Billing
[03:56] Medicare Coverage vs. Premium Services
[04:18] Medicare as a Loss Leader
[05:22] Communicating Value to Patients
[08:06] Framing Value in Therapy Services
[11:03] Real-World Examples and Strategies
[14:55] Consumer Behavior and Therapy Services
[17:20] Creating Value Beyond Insurance Coverage
[24:13] Profitability Problems and Solutions
[27:45] Medicare Beneficiaries and Out-of-Pocket Payments
Do you want to pick Dave’s brain? Ask him a question about practice valuations, offers, or potential partnerships? Click this link and book a call with him on Clarity: https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesConnect with Dave on:
Email: [email protected]
Instagram: @davekittle
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
Hosted on Acast. See acast.com/privacy for more information.
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Can you create a connection and value through a screen?
What’s more important for retaining top clinicians: higher pay or more control over their schedule?
Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital and Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.
Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.
In this episode, we cover:
[01:00] AI and Digital Health Discussion
[01:25] Sword Health's Thrive Pad Overview
[02:33] Critique of Sword Health's Presentation
[14:53] Comparing Effective Communication Strategies
[23:21] Recruitment and Retention Challenges
[29:43] The Challenges of Hiring Therapists with Their Own Businesses
[30:33] Investing in Staff and Building Team Culture
[33:54] Clinician-First Approach in Healthcare
[34:46] Leveraging AI and Technology in Healthcare
[40:50] The Importance of Personalization and Customer Experience
[45:38] Effective Communication and Relationship Building
[54:33] Parting Shots: Simplifying and Optimizing Your Message
Do you want to pick Dave’s brain? Ask him a question about practice valuations, offers, or potential partnerships? Click this link and book a call with him on Clarity: https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesConnect with Dave on:
Email: [email protected]
Instagram: @davekittle
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
Hosted on Acast. See acast.com/privacy for more information.
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People don’t quit jobs... they quit leaders!
Is it really your job to make your employees happy or just to build a place where they can be happy?
If you could start a business inside your business… what would you build first?
Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital and Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.
Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.
In this episode, we cover:
[00:52] The Story Behind Women's Basketball Dynasty
[01:07] Recruitment and Hiring Strategies
[02:25] Joey Allbritton's Perspective on Employee Happiness
[08:31] The Role of a CEO
[26:37] Valuations and Business Ideas
[30:43] Understanding Deal Risks and Owner Transitions
[32:39] Addressing Owner Performance Post-Acquisition
[34:50] Building Trust and Relationships with Owners
[35:09] Opportunities in Starting and Selling PT Practices
[39:06] Collaborative Strategies for Practice Growth
[46:42] Innovative Marketing and Lead Generation
[47:48] Effective Advertising for Physical Therapy Services
[57:32] Parting Shots
Do you want to pick Dave’s brain? Ask him a question about practice valuations, offers, or potential partnerships? Click this link and book a call with him on Clarity: https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesConnect with Dave on:
Email: [email protected]
Instagram: @davekittle
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
Hosted on Acast. See acast.com/privacy for more information.
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What would happen if physical therapists spent 45% of their revenue on marketing like billion-dollar startups do?
Should physical therapists start thinking like marketers… or will that “sell out” the profession?
Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.
Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.
In this episode, we cover:
[01:26] Hims and Hers Telemedicine Breakdown
[04:48] Discussion with Dave: Marketing Strategies
[08:47] Organic vs Paid Marketing
[11:40] Tracking and Analyzing Ad Performance
[27:24] Hims and Hers Facebook Ad Analysis
[29:48] Success Stories and Personalized Plans
[30:08] Using Chat GPT for Ad Creation
[30:28] Targeting Pain Points in Ads
[31:27] Advanced Ad Strategies
[31:44] Optimizing Ad Spend
[32:23] Leveraging Chat GPT for Ad Optimization
[33:58] Analyzing Dr. Bricker's Video Content
[38:50] Insurance and Physical Therapy Marketing
[47:52] Medicare and Cash Payments
[56:11] Parting Shots
Do you want to pick Dave’s brain? Ask him a question about practice valuations, offers, or potential partnerships? Click this link and book a call with him on Clarity: https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesConnect with Dave on:
Email: [email protected]
Instagram: @davekittle
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
Hosted on Acast. See acast.com/privacy for more information.
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Is the traditional 60-minute, one-on-one physical therapy session outdated—and are 10-minute, $30 visits the future of care?
Are PT 'mills' really the villain or are they just delivering what the market actually wants?
Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital and Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.
Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.
In this episode, we cover:
[02:15] Brainstorming Solutions for Revenue Loss
[06:17] Business Risks
[07:37] Social Media Blunders and Competitor Rivalries
[16:35] Creative Business Models and Automation
[27:21] The Low Bar in Physical Therapy
[27:59] Turnover Rates in Different Models
[30:32] Defending PT Mills
[36:31] Adapting to Change in the Profession
[46:05] The Chameleon Approach in Physical Therapy
[51:50] Parting Shots
Do you want to pick Dave’s brain? Ask him a question about practice valuations, offers, or potential partnerships? Click this link and book a call with him on Clarity: https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesConnect with Dave on:
Email: [email protected]
Instagram: @davekittle
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
Hosted on Acast. See acast.com/privacy for more information.
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What common issues make a physical therapy or healthcare practice difficult to sell?
How can practice owners improve the appeal of their business to potential buyers?
In this episode of The Dave Kittle Show, Dave talks with Ruth Mannschreck, a business coach and retired dentist, about why some physical therapy practices may be hard to sell. Ruth explains common issues like relying too much on the owner, a single referral source, or one key employee. They also cover what makes a practice stand out to buyers, the need for solid systems, and how to prepare for growth. Ruth shares advice on adjusting your business to appeal to different types of buyers.
You can connect with Ruth Mannschreck to access her free checklist, “10 Things To Do Before Selling a Business,” at https://shorelinestrategies.lpages.co/2025-mar-prep-to-sell-checklist-optin-podcast-cta/
In this episode, we cover:
[00:53] Guest Introduction: Ruth Mannschreck
[00:58] Why Your Healthcare Business May Be Unsellable
[01:52] Key Factors Making a Practice Unsellable
[04:57] The Importance of Differentiation and Competitive Advantage
[07:30] Challenges and Solutions in Selling a Practice
[11:32] Understanding Different Buyers and Sellers
[15:12] Final Thoughts and Contact Information
Do you want to pick Dave’s brain? Ask him a question about practice valuations, offers, or potential partnerships? Click this link and book a call with him on Clarity: https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesConnect with Dave on:
Email: [email protected]
Instagram: @davekittle
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
Hosted on Acast. See acast.com/privacy for more information.
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Why is it risky to wait until after a business is sold to tell your employees?
How can business owners prepare their team for a future sale without creating panic?
In this episode of The Dave Kittle Show, Dave talks with Ruth Mannschreck, a retired dentist turned business strategist. Ruth shares lessons from building and selling her dental practice, including key mistakes she made. She stresses the value of involving employees early in the sale process to keep morale up and make the transition easier. Ruth also highlights the need for clear communication, practice tours with buyers, and building a strong team culture that reflects core values.
You can connect with Ruth Mannschreck to access her free checklist, “10 Things To Do Before Selling a Business,” at https://shorelinestrategies.lpages.co/2025-mar-prep-to-sell-checklist-optin-podcast-cta/
In this episode, we cover:
[01:14] Guest Introduction: Ruth Mannschreck
[01:31] Ruth's Background and Experience
[03:12] The Importance of Preparing to Sell Your Business
[03:35] When to Inform Employees
[04:02] Ruth's Approach to Team Involvement
[05:40] Building a Magnetic Culture
[08:01] Tactical Approaches to Informing Your Team
[10:17] Practical Tips for Business Tours and Employee Involvement
[11:36] Debriefing After Tours
[14:01] Ruth's Personal Experience and Lessons Learned
[17:58] Preparing for a Sale
[22:02] Conclusion and Contact Information
Do you want to pick Dave’s brain? Ask him a question about practice valuations, offers, or potential partnerships? Click this link and book a call with him on Clarity: https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesConnect with Dave on:
Email: [email protected]
Instagram: @davekittle
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
Hosted on Acast. See acast.com/privacy for more information.
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How should physical therapists adapt to declining insurance reimbursement and systemic changes in healthcare?
Is telehealth or virtual physical therapy a viable long-term model for care delivery?
Can physical therapists continue to use the “physical therapy” label when providing services beyond traditional rehab care?
Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital and Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.
Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.
In this episode, we cover:
[00:55] LinkedIn Debates and Industry Challenges
[02:36] PT Industry Challenges and Reimbursement Cuts
[03:22] Burnout in the Physical Therapy Profession
[04:11] Payment Models and Therapist Perspectives
[09:08] Patient Expectations and Insurance Challenges
[22:23] Telehealth vs. In-Person Care
[29:24] Discussing Neuro PT and Virtual Therapy
[31:08] Medicare Coverage for Telehealth Services
[32:05] Patient Retention and Therapy Goals
[33:23] Debating Physical Therapy vs. Wellness
[35:31] Handling Online Criticism and Trolls
[53:22] Franchise Models in Physical Therapy
[56:56] Parting Shots
Do you want to pick Dave’s brain? Ask him a question about practice valuations, offers, or potential partnerships? Click this link and book a call with him on Clarity: https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesConnect with Dave on:
Email: [email protected]
Instagram: @davekittle
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
Hosted on Acast. See acast.com/privacy for more information.
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What is the controversy surrounding Hinge Health’s approach to digital physical therapy, and how does it reflect broader changes in the industry?
Will traditional in-person physical therapy practices survive as technology and payer models shift toward efficiency and value-based care?
Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital and Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.
Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.
In this episode, we cover:
[01:13] Hinge Health IPO Discussion
[02:18] Digital vs. In-Person Physical Therapy
[04:11] Hinge Health's Business Model
[05:54] Comments and Criticisms from Industry Professionals
[09:04] Future of Physical Therapy
[13:30] Challenges and Opportunities in Healthcare Business
[30:30] The Future of Agile and Lean Companies
[30:57] Understanding Value-Based Care
[31:20] Challenges in the Physical Therapy Profession
[36:06] Direct to Physician Marketing and Relationships
[41:52] Innovative Approaches and Future Trends
[52:37] Parting Shots
Do you want to pick Dave’s brain? Ask him a question about practice valuations, offers, or potential partnerships? Click this link and book a call with him on Clarity: https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesConnect with Dave on:
Email: [email protected]
Instagram: @davekittle
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
Hosted on Acast. See acast.com/privacy for more information.
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What specific marketing strategies are being considered for promoting physical therapy services to golfers, and how should these be targeted to address both pain and performance enhancement?
How can physical therapy practices effectively use direct mail flyers to engage potential clients, and what considerations should be taken into account to maximize the impact of these campaigns?
Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital and Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.
Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.
In this episode, we cover:
[00:53] Dave's Marketing Strategy
[02:26] Golf Pain and Performance Mailers
[05:25] Campaign Duration and ROI
[09:14] Organic Content and QR Codes
[11:20] AI and Automation in Physical Therapy
[12:41] Fall Prevention Ad Example
[13:50] Targeting Adult Children
[14:53] Using AI for Ad Copy
[18:02] Challenges with AI Tools
[20:01] Publishing and Testing Ads
[21:29] Parting Shots
Do you want to pick Dave’s brain? Ask him a question about practice valuations, offers, or potential partnerships? Click this link and book a call with him on Clarity: https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesConnect with Dave on:
Email: [email protected]
Instagram: @davekittle
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
Hosted on Acast. See acast.com/privacy for more information.
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What are the main reasons behind implementing the Multiple Procedure Payment Reduction (MPPR) by Medicare, and now by commercial insurers like Blue Cross Blue Shield in Michigan?
What are the practical impacts of MPPR on physical therapy practices, and how can practices adapt to these payment reductions to maintain profitability and patient care quality?
Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital and Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.
Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.
In this episode, we cover:
[01:54] Medicare's MPPR ( multiple payment procedure reduction) Explained
[03:03] Impact of MPPR on Revenue and Solutions
[03:39] Strategies to Combat MPPR Reductions
[06:36] Optimizing Patient Visits for Better Outcomes
[07:50] Medicare Compliance and Profitability
[09:44] Adapting to Insurance Changes
[11:23] Challenges with Medicare Beneficiaries
[11:58] Operational Excellence in Scheduling
[13:20] Increasing Clinic Profitability
[17:13] The Role of Health Insurance in Healthcare
[22:52] Unionizing and Negotiating Rates
[24:06] Physical Therapy's Role in Healthcare
[27:37] Holistic and Direct-to-Consumer Approaches
Do you want to pick Dave’s brain? Ask him a question about practice valuations, offers, or potential partnerships? Click this link and book a call with him on Clarity: https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesConnect with Dave on:
Email: [email protected]
Instagram: @davekittle
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
Hosted on Acast. See acast.com/privacy for more information.
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What strategies are used for managing revenue cycle management (RCM) in an out-of-network billing scenario?
How does one transition a physical therapy practice from an insurance-based model to a self-pay and out-of-network model effectively?
Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital and Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.
Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.
In this episode, we cover:
[00:54] Introduction to RCM and Business Practices
[02:26] Manual vs. Automated Billing Systems
[05:03] Challenges in Healthcare Billing
[11:59] The Future of Physical Therapy
[22:16] Innovative Therapy Programs and Client Engagement
[27:44] Home Exercise Equipment and Affiliate Marketing
[28:29] Blaze Pod Program Overview
[33:05] Marketing Strategies and Physician Referrals
[38:20] Thank You Cards and Patient Follow-Up
[44:44] Challenges in Hiring and Scaling
[49:38] Parting Shots
Do you want to pick Dave’s brain? Ask him a question about practice valuations, offers, or potential partnerships? Click this link and book a call with him on Clarity: https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesConnect with Dave on:
Email: [email protected]
Instagram: @davekittle
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
Hosted on Acast. See acast.com/privacy for more information.
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What are the benefits and challenges of transitioning from a traditional insurance-based model to a self-pay or out-of-network model in physical therapy?
How do concierge physicians handle referrals and what practices are used to maintain and nurture these relationships?
In this episode of The Dave Kittle Show, Dave Kittle talks with Dr. Michael Gorman about shifting physical therapy practices from insurance-based to self-pay and out-of-network models. They discuss the importance of identifying a practice's niche, building connections with concierge physicians, and using social media platforms like Instagram and TikTok to inform potential patients. They explore the advantages of the self-pay model, including better cash flow, patient commitment, and the ability to better compensate and keep top talent. They also discuss the need for more business education in physical therapy programs and the changing dynamics of healthcare reimbursements.
You can connect with Michael Gorman at iMove PT to learn more about franchise opportunities at https://imovephysicaltherapy.com
In this episode, we cover:
[00:44] Referral Pads: To Use or Not to Use?
[01:09] Building Relationships with Concierge Physicians
[02:15] Monthly Referral Review Process
[03:03] Effective Communication and Drop-off Tips
[06:24] The Power of Social Media Videos
[13:22] The Future of Physical Therapy: Self-Pay Models
[19:51] Medicare Audits and Compliance
[25:04] The Benefits of Self-Pay from the Start
[28:38] Business Training for Physical Therapists
[32:44] Conclusion and Final Thoughts
Do you want to pick Dave’s brain? Ask him a question about practice valuations, offers, or potential partnerships? Click this link and book a call with him on Clarity: https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesConnect with Dave on:
Email: [email protected]
Instagram: @davekittle
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
Hosted on Acast. See acast.com/privacy for more information.
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How do private practices adapt to out-of-network and self-pay models?
What strategies can be employed to attract and retain patients in a self-pay physical therapy model?
This week's The Dave Kittle Show episode, Dave Kittle welcomes back Dr. Michael Gorman on another podcast episode. He is the Founder of iMove PT, a physical therapist, private practice owner, and entrepreneur. He started St Louis Physical Therapy in 2002 and grew it to 7 locations. After 15 years, Michael sold his 7 clinics to a national healthcare company. He continued treating patients in the practice for another 2 and a half years before leaving completely. Michael attempted to acquire Dean Volk’s 2 clinic location practice (Volk PT), however, the Covid pandemic destroyed that potential deal. So, instead he started the iMovePT franchise to provide patients with a one on one treatment experience.
You can connect with Michael Gorman at iMove PT to learn more about franchise opportunities at https://imovephysicaltherapy.com
In this episode, we cover:
[01:05] Guest Introduction: Michael Gorman
[01:45] Discussion on Physical Therapys Future
[03:01] Evolution of Private Practice
[04:03] Challenges with Insurances and Reimbursement
[05:37] Transition to Self-Pay Model
[09:22] Innovative Techniques and Technology
[15:36] Pricing Strategies and Tiered Pricing
[27:04] Marketing and Patient Acquisition
Do you want to pick Dave’s brain? Ask him a question about practice valuations, offers, or potential partnerships? Click this link and book a call with him on Clarity: https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesConnect with Dave on:
Email: [email protected]
Instagram: @davekittle
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
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What are the challenges of adopting a cash-based or out-of-network model in physical therapy practices?
How does specialized equipment like the Neufit device enhance the treatment offerings at a physical therapy clinic?
Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.
Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.
In this episode, we cover:
[01:10] Disappointment in the Profession
[02:36] Innovative Techniques and Devices
[05:47] Master Reset and HRV Testing
[10:05] Challenges with Insurance and Payment
[12:26] Patient Willingness to Pay Out of Pocket
[20:00] Value of Modalities and Business Insights
[29:19] Parting Shots
Do you want to pick Dave’s brain? Ask him a question about practice valuations, offers, or potential partnerships? Click this link and book a call with him on Clarity: https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesConnect with Dave on:
Email: [email protected]
Instagram: @davekittle
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
Hosted on Acast. See acast.com/privacy for more information.
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How does Jacqui's clinic manage to attract patients from all over the country and even internationally?
What led Jacqui to expand her clinic's use of the NeuFit technology from one unit to multiple units?
Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.
Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.
In this episode, we cover:
[00:58] Meet Jacqui: Performance Physical Therapy
[02:23] The NeuFit Method: Revolutionizing Patient Care
[06:01] Navigating Insurance and Payment Models
[09:06] Attracting Patients from All Over
[18:47] Team Dynamics and Clinic Operations
[22:39] Innovative Approaches and Future Plans
Do you want to pick Dave’s brain? Ask him a question about practice valuations, offers, or potential partnerships? Click this link and book a call with him on Clarity: https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesConnect with Dave on:
Email: [email protected]
Instagram: @davekittle
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
Hosted on Acast. See acast.com/privacy for more information.
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How can physical therapy practices effectively attract and engage younger clinicians in today's dynamic job market?
What are some successful strategies for connecting with a younger demographic of patients in the physical therapy field?
Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.
Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.
In this episode, we cover:
[01:27] Engaging Younger Clinicians and Patients
[02:52] Effective Recruitment Strategies
[04:21] Cold Messaging/ Prospecting Techniques
[06:46] Challenges for Young Professionals
[10:44] Google Ads vs. Direct Marketing
[16:33] Exploring Ad Campaigns
[25:01] Attracting Younger Therapists and Patients
[30:54] Parting Shots
Do you want to pick Dave’s brain? Ask him a question about practice valuations, offers, or potential partnerships? Click this link and book a call with him on Clarity: https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesConnect with Dave on:
Email: [email protected]
Instagram: @davekittle
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
Hosted on Acast. See acast.com/privacy for more information.
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How can hosting live educational events contribute to business growth in the physical therapy industry?
What are the key strategies for leveraging high pricing to improve service quality and business sustainability in healthcare services?
Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital and Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.
Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.
In this episode, we cover:
[01:04] Executing the Live Event in Ohio
[05:29] Challenges and Surprises from the Event
[09:16] Accountability and Personal Growth
[12:55] March Media Madness Challenge: Content Creation
[19:50] Human Psychology in Business and Marketing
[25:25] Overcoming Daily Struggles with Simple Steps
[29:17] Psychological Barriers to Achieving Goals
[32:03] Parental Influence and Personal Development
[37:52] Pricing Strategies in Physical Therapy
[45:38] Parting Shots
Do you want to pick Dave’s brain? Ask him a question about practice valuations, offers, or potential partnerships? Click this link and book a call with him on Clarity: https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesConnect with Dave on:
Email: [email protected]
Instagram: @davekittle
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
Hosted on Acast. See acast.com/privacy for more information.
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