Afleveringen
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In this episode, I sit down with Tara Debozorghi and Laure Bebbington, the dynamic duo behind Residence Studio. Despite being "chalk and cheese", they've built a thriving design business by leveraging their complementary strengths. From their partnership origin story to their approach to team building and client management, Tara and Laure share candid insights about what it takes to run a successful design studio in today's market.
Hope you enjoy the episode
Beth xx
Episode Highlights:
• How they met at their previous design firm and decided to partner despite not knowing each other well
• Their approach to dividing responsibilities based on their different strengths
• Why they chose to hire design support before administrative help
• Their philosophy on setting clear boundaries with clients
• How they manage projects across their team while maintaining quality
• Their excitement about current design trends moving away from minimalism
• The reality that design work is only about 20% of running a successful studioKey Takeaways:
Successful partnerships don't require similar personalities—complementary strengths often work betterKnow what your role in the business will be before making hiring decisionsSet clear boundaries with clients from the beginningBe transparent about trade pricing and markupFocus on what you truly love and do well rather than trying to follow trendsUnderstand that running a design business is about much more than just designingPractical Insights:
• How to structure a design partnership that plays to each person's strengths
• When and who to hire as you grow your design business
• Setting and communicating clear boundaries with clients
• Managing client expectations around timeline and process
• Building a business that reflects your authentic design voicePerfect For:
• Interior designers considering a business partnership
• Solo designers looking to grow their team
• Design professionals wanting to set better boundaries
• Anyone interested in the business side of running a design studio
• Designers struggling to find their authentic styleQuote from Episode:
"We are not running charities. We're not doing this as a hobby. We are here to run profitable businesses." - Tara Debozorghi on the importance of valuing your design expertise.
Connect with our guests:
Tara Debozorghi and - Residence Studio @residencestudio
Want to work together? Here are the ways I can help you in your business.
1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox
2. Start a HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.
I only have 8 spots available every month.
3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.
4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio
5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.
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In this episode, I reveal why knowing your strengths and building the right support team is essential for a sustainable design business. Learn how to identify which tasks drain your energy, determine what type of support to hire first, and make the mindset shift from doing everything yourself to leading a team that complements your unique abilities. Plus, discover why "Control Freak" isn't a personality type—it's just a sign you haven't found the right support yet.
Hope you enjoy the episode
Beth xx
Why Knowing Your Strengths is EssentialWhen you know your strengths, you unlock the ability to work more efficiently, enjoy your work more, make better decisions, and grow your business beyond just you.
Not knowing your strengths leads to burnout. You end up trying to wear all the hats—bookkeeper, graphic designer, marketing strategist, admin fairy, tech support, and somehow still deliver amazing design work. It's exhausting and frankly, it's not sustainable.
To identify your strengths, ask yourself:
• What tasks light you up and feel easy?
• What do clients rave about when they work with you?
• Where do you consistently over-deliver?
• What do you lose track of time doing?Conversely, identify what drains you:
Your Strengths Aren't Just About Skill
• What do you procrastinate on for weeks?
• What tasks do you consistently think "I should have figured this out by now"?Your zone of genius isn't just about what you're good at—it's about what energizes you.
The things that energize you, that's your zone of genius. That's where you belong. Everything else, that's where your support team comes in.
Who Should Be on Your Dream TeamDifferent designers need different support, but these roles are common in successful design businesses:
Admin/VA Support• Sending invoices and following up
• Managing emails and calendar
• Handling onboarding steps
• Following up on proposalsYou shouldn't be sending out your own invoices and chasing them two weeks later. This one is best for designers who get stuck in the admin weeds and want to free up time to focus on client and creative work.
Bookkeeper and AccountantUnless you love numbers, this one really is a non-negotiable. A good bookkeeper will keep you on track and make you feel less anxious when you open up Xero or QuickBooks.
This support is ideal for designers who avoid looking at their P&L or don't even have one.
Marketing or Social Media HelpIf showing up on Instagram, writing captions, or sending newsletters feels like pulling teeth, this might be your priority hire.
Even a few hours a month from a marketing VA or copywriter can keep your studio visible and consistent. This one's really good for designers who know marketing matters but never make time for it.
System SupportFor designers whose business feels held together with DMs, spreadsheets, and hope, systems support can be transformative.
This one is close to my heart because you know how much I love a good process. This one is great for designers who want to scale, but feel like chaos is holding them back.
Design Assistant or Junior DesignerWhen you're booked out and the next level isn't more hours but more help, bringing on design support makes sense.
Even just starting with one to two days a week from someone junior who can take drafting, sourcing, or supply communication off your plate. This one is best for designers who want to keep growing without dropping the ball.
Starting Small and StrategicYou don't need to hire all these roles at once.
• Start with the hire that will give you the most energy or time back
• Ask yourself what would immediately take weight off your shoulders
• Consider what you would do with that freed-up time
• Look within your current network for freelancers or part-time supportSupport doesn't always mean full-time or even part-time.
The Mindset ShiftBeing a great business owner isn't about being a hero who does everything. It's about being a leader who knows where they shine and gets the right people around them to do the rest.
This episode is essential for interior designers who are feeling overwhelmed by wearing all the hats in their business and ready to build a support team that allows them to focus on their zone of genius.
Want to work together? Here are the ways I can help you in your business.
1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox
2. Start a HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.
I only have 8 spots available every month.
3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.
4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio
5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.
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Zijn er afleveringen die ontbreken?
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https://www.findabledigitalmarketing.com/newsletter/In this episode, I sit down with Daniela Furtado from Findable Digital Marketing to discuss why most interior designers aren't seeing results from their social media efforts. Daniela reveals why campaign marketing outperforms "always on" posting, explains the limitations of Instagram, and shares practical strategies for creating marketing that actually converts. If you're tired of posting consistently without seeing business results, this conversation offers a refreshing perspective on digital marketing for design professionals.
Hope you enjoy the episode
Beth xx
Episode Highlights:• The crucial difference between "always on" marketing and campaign marketing
Key Takeaways:
• Why Instagram's average reach is only 2% (and what that means for your strategy)
• How email marketing is making a comeback for interior designers
• The surprising ROI of in-person networking versus digital advertising
• Experimenting with alternative platforms like BlueSky and Reddit
• Building a bank of reusable marketing assets
• The current state of marketing ethics and authenticityCampaigns are short, focused efforts with specific objectives
Practical Insights:
Plan campaigns 10-12 weeks before launch for best results
Become "customer fanatics" to develop effective campaign ideas
Reuse campaign assets to maximize your investment
Consider in-person events over expensive social media advertising
Trust your instincts about marketing tactics that feel inauthentic• How to plan a campaign timeline that works for interior designers • Creating campaigns for businesses that only need a few clients per year • Building a bank of reusable marketing assets • Balancing online presence with in-person networking • Maintaining authenticity in your marketing approach
Perfect For:• Interior designers frustrated with social media results • Design professionals looking for more effective marketing approaches • Entrepreneurs who want to stand out from competitors • Business owners uncomfortable with pushy marketing tactics • Anyone looking to get better returns on their marketing investment
Quote from Episode:"I'm giving you permission to stop posting on Instagram for two weeks, go away and create something really cool, really different, really swinging for the fences." - Daniela Furtado
Connect with our guest:Daniela Furtado - Findable Digital Marketing @findabledigitalmarketing
Want to work together? Here are the ways I can help you in your business.
1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox
2. Start a HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.
I only have 8 spots available every month.
3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.
4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio
5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.
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In this episode, I address the reality that running an interior design business can sometimes feel overwhelming, frustrating, or just plain hard. Learn why these challenging periods don't mean you're doing it wrong or that you're not cut out for business ownership. Discover practical strategies for navigating tough times and how your response to difficulties can transform your studio's trajectory.
Hope you enjoy the episode
Beth xx
The Reality of Running a Design BusinessLet's be honest - running an interior design business isn't always glamorous photoshoots and fabric selections. There are days when it feels like you're dragging your studio uphill in a wheelbarrow, blindfolded.
It's okay if business feels tough sometimes. It doesn't mean you're doing it wrong. It doesn't mean that you're not good at it. It doesn't mean you're not cut out for it. And it definitely doesn't mean everyone else has it figured out except you.
The truth is, feeling challenged is part of the journey, especially when you're building something that really matters to you.
Zoom Out to See the Big PictureWhen business feels difficult, the first step is to gain perspective:
Take a step back, look at the big picture. Are you just having a rough week or a rough day or even a rough month? Or is there a deeper system boundary or workflow that needs tweaking?
This perspective helps you determine whether you're experiencing a temporary challenge or if there are fundamental issues that need addressing in your business systems.
Name What's Really Going OnGetting specific about your challenges is crucial for finding solutions:
• Is it overwhelm from juggling too many projects?
• Are you experiencing cashflow issues?
• Is it client fatigue from difficult relationships?
• Are you feeling isolated in your business?Name it, call it out. Once you are clear on what the actual problem is, you can then work on fixing it.
Stop the Shame SpiralMany designers fall into a pattern of self-criticism when facing business challenges.
Feeling behind is not a moral failure, it's data. Use it, learn from it, and then move on. Move forward.
This shift from shame to curiosity transforms challenges from evidence of personal failure into valuable information that can improve your business.
Make One DecisionWhen you're stuck in a fog of uncertainty or overwhelm, clarity starts with action:
Make one decision. When you're stuck in a fog, clarity starts with action. And that action might just be going for a walk. But choose one small thing to fix or shift.
This could be sending an important email, changing a procedure, or revisiting documentation. The key is that momentum builds from these small actions.
Rest When NeededSometimes the best response to business challenges isn't doing more:
It's also okay to rest. On the other side of the scale, sometimes what you need in that tough patch isn't to do more. It's to pause, to rest, to reconnect with why you started.
Burnout doesn't build bold businesses. Energy, clarity, and support do.
The Path ForwardRunning a confident design business isn't about never struggling—it's about having the tools and self-trust to respond well when challenges arise:
This moment doesn't define you, but how you respond to it, that will shape your future.
Whether you're currently in a challenging period or want to prepare for inevitable future difficulties, this episode provides practical guidance for navigating the ups and downs of design business ownership with resilience and grace.
Want to work together? Here are the ways I can help you in your business.
1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox
2. Start a HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.
I only have 8 spots available every month.
3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.
4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio
5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.
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In this episode, I share a recent fee proposal story that highlights why having a structured process for converting inquiries to clients is essential for interior designers. Learn how to handle fee proposals efficiently, build strong B2B referral relationships, and why asking for feedback when you don't get a project can be the most valuable business intelligence you'll receive.
Hope you enjoy the episode
Beth xx
The Power of a Structured ProcessConverting inquiries into signed clients doesn't have to be time-consuming or stressful. With the right process in place, you can handle fee proposals efficiently while building trust with potential clients.
If you don't have strong processes in place, it can be such a time drain, such an energy drain, and it really doesn't need to be.
Building Strong B2B Referral RelationshipsSome of your best inquiries will come from professional referrals:
• Architects
• Real estate agents
• Buyers agents
• Developers
• Other designersThis is why if you are not building strong relationships with your B2B partners, you really are missing out on some key business opportunities. These relationships can help you condense your processes and reduce the time needed to take someone from inquiry to signed contract.
My Fee Proposal Process BreakdownI walk through my exact process for handling inquiries:
Step 1: Initial Contact
• Send an introductory email with your studio portfolio
• Schedule a brief call to discuss their projectStep 2: Process Document
• Share a document explaining your design process
• Set clear expectations about how you workStep 3: Project Discussion
• Have a more detailed conversation about their specific needs
• Gather the information needed for your fee proposalStep 4: Fee Proposal
• Create and send your proposal promptly
• Schedule a follow-up call to discuss any questionsStep 5: Follow-Up
• Address any concerns or objections
• Establish when they'll make their decisionThis whole process takes about half an hour. I am not spending hours creating new documents to send to them. I am clear and confident on the information that I am sending to the client.
The Value of a Studio PortfolioYour studio portfolio should do more than showcase pretty pictures—it should explain your process and set expectations.
You are already showing these potential clients that you are an authority in the space, you are going to bring value to their project, and you are a person that will make their life easier.
When You Don't Get the ProjectNot every proposal will convert to a signed client, and that's okay. The key is to ask for feedback when you don't get a project.
If I hadn't asked for feedback, I most probably would have thought, gosh, my fee was just too high. And the next time I get an inquiry around that point, I'll just drop my fee by a significant amount.
In my recent example, I learned the client went with a family member who was also a designer—information I wouldn't have known without asking.
The Confidence FactorClear, confident communication throughout your fee proposal process helps build trust with potential clients from the very first interaction.
When you walk them through your process via your portfolio, clearly, calmly, and confidently, you're not just selling a service. You're saying, 'I've done this before, I've got you, and here's exactly how it's going to work.' That's what builds trust. That's what gets you hired.
This episode is essential for interior designers who want to convert more inquiries into signed clients without spending excessive time on proposals and follow-ups.
Keywords: interior design fee proposal, client conversion, design business process, B2B referrals for designers, studio portfolio, interior design pricing, client acquisition, design consultation process, interior design business, fee proposal feedback
Want to work together? Here are the ways I can help you in your business.
1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox
2. Start a HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.
I only have 8 spots available every month.
3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.
4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio
5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.
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In this episode, I reveal the critical mindset shift that separates designers who are constantly overwhelmed from those who run thriving studios. Learn why stepping into leadership isn't about ego but ownership, the common mindset blocks holding designers back, and practical steps to start thinking like a studio leader rather than just a designer in your business.
Hope you enjoy the episode
Beth xx
The Designer vs. Leader MindsetWhen you start out in interior design, you wear all the hats—designer, admin, project manager, book keeper, stylist, and sometimes even furniture delivery person. But what gets you started isn't what helps you scale.
Staying stuck in the day-to-day weeds—chasing approvals, finding supplier calls, redoing client presentations at midnight—is a fast track to burnout and it limits your earning potential.
The moment you start thinking like a leader, planning instead of reacting, building systems instead of just delivering outcomes, your business begins to transform. You shift from chaos to clarity, from overwhelm to strategy.
Core Traits of a Design Studio LeaderDesigners who have successfully made the leadership mindset shift share these characteristics:
Clarity
• Know their business model inside and out
• Understand who their ideal client is
• Have clear visibility on revenue streamsBoundaries
• Set expectations early with clients and team
• Stick to their process consistently
• Protect their time and energySystems
• Don't reinvent the wheel for every project
• Have established workflows, templates, and checklists
• Create predictable processes that deliver consistent resultsDelegation
• Recognize their highest value activities
• Comfortable letting go of tasks others could do
• Invest strategically in supportVision
Common Mindset Blocks
• Think beyond this week or month
• Plan for the next quarter, hire, or business phase
• Make decisions based on where they're going, not just where they areMany designers struggle with these common mindset obstacles:
"If I don't do it, it won't be done right." This stems from perfectionism or control issues. Leadership means letting go of some control to gain time, clarity, and freedom. Strong systems and processes reduce the need for micromanagement.
"I can't afford to outsource." If you're doing $100/hour design work but spending 10 hours a week on $30/hour tasks, you're already losing money. A leader invests strategically in help.
"I don't know where to start." This is where resources like podcasts, business coaches, or mentors become valuable. Having someone to help with this transition makes a significant difference.
Practical Steps to Develop LeadershipReady to make the shift? I recommend these practical actions:
Implement a Weekly CEO Hour
Set aside one hour each week where you don't do client work. Review finances, look at upcoming capacity, and plan strategically. This hour will transform your business.Standardise one thing each week
Pick one part of your process—onboarding, quoting, email templates—and create a standard process for it. Use it consistently. By year's end, you could have 45-50 documented processes.Define Your Studio Values
Get clear on what you stand for and what experience you want clients and team members to have. When you're clear on this, many decisions become easier.Start Delegating
This could be as small as hiring a bookkeeper or virtual assistant, but taking that first step frees you up to lead.You didn't start your design business to feel like you're drowning in admin. You started it because you love the work, the creativity, the transformation, the people you get to help. But to keep doing the work you love, you need to lead the business behind it.
This episode is essential for interior designers who are ready to step into the next version of themselves—the one that runs their studio with intention, confidence, and clarity.
Want to work together? Here are the ways I can help you in your business.
1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox
2. Start a HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.
I only have 8 spots available every month.
3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.
4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio
5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.
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In this episode, I sit down with Jacinta Woods and Sonia Warner, the dynamic duo behind Woods and Warner, to celebrate their 18-year partnership in interior design. From starting their business during the GFC to building a thriving studio with a team of six, they share candid insights about partnership dynamics, overcoming challenges with staff, and evolving their distinctive design style. Their journey offers valuable lessons for designers at any stage of business.
Hope you enjoy the episode
Beth xx
Episode Highlights:
• How they met at Living Edge and formed a partnership despite barely knowing each other
• The evolution of their business from a tiny 30-square-meter studio to their dream three-level space
• Their approach to team management where designers own projects from start to finish
• Navigating a challenging period with toxic staff and rebuilding their team culture
• The development of their signature design style over 18 years
• Current design trends including a move away from minimalism toward more colour and textureKey Takeaways:
Successful partnerships require complementary strengths and mutual respect
Be authentic to your own design style rather than following trends
Team culture is critical - hire for values alignment, not just skills
Sometimes a complete team reset is necessary for business health
Design businesses evolve over time - embrace the journey rather than rushingPractical Insights:
• How to structure a design team for maximum creativity and client satisfaction
• Managing the dynamics of a business partnership over the long term
• Rebuilding after challenging staff situations
• Developing a distinctive design voice in a competitive market
• Balancing creative vision with business practicalitiesPerfect For:
• Interior designers considering a business partnership
• Studio owners looking to build or restructure their teams
• Designers struggling to find their unique style
• Business owners facing challenging team dynamics
• Anyone interested in the evolution of a successful design businessQuote from Episode:
"Really hone in on what it is that you love, what it is that you're really good at. Don't get caught up in trying to do what everyone else is doing. The people that love what you do will gravitate to you." - Jacinta Woods
Connect with our guests:
Woods and Warner @woodsandwarner
Want to work together? Here are the ways I can help you in your business.
1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox
2. Start a HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.
I only have 8 spots available every month.
3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.
4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio
5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.
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In this episode, I reveal the key signs it's time to hire your first team member and how to make this transition successfully. Learn how to identify what tasks to delegate, who to hire first, and why having systems in place before bringing someone on is absolutely critical for success. This episode is perfect for designers who are feeling overwhelmed and considering growing their team.
Hope you enjoy the episode
Beth xx
How to Know When You're ReadyHiring your first team member is a huge milestone, but it can also bring up a lot of fear. Here are the tell-tale signs you're truly ready to make this move:
• You're constantly booked out and turning away work
• You're spending too much time on admin and logistics rather than design
• Your service quality is slipping because you're spread too thin
• You can financially sustain an extra set of handsHiring isn't just about getting help. It's about building capacity in your business. The right hire allows you to stay focused on what only you can do—the design thinking, the vision, the client relationships—while someone else supports the execution.
Mapping Your TasksBefore writing that job description, I recommend mapping out the tasks you do weekly:
• Highlight the ones only you can do
• Circle the ones someone else could do with trainingThis exercise becomes the foundation of your first job description and helps clarify exactly what kind of support you need.
Who Should Your First Hire Be?There's no one-size-fits-all answer, but most designers fall into one of these three paths:
Studio Coordinator/Admin Assistant: Someone to handle inboxes, supplier quotes, follow-ups, and schedules. This hire often gives you the biggest time win right away.
Junior Designer/Design Assistant: Ideal if you need help with sourcing, documentation, or CAD work. Great if you're creatively stretched but still managing admin on your own.
Bookkeeper/Virtual Assistant: Sometimes you don't need someone full-time or in-person. Starting with part-time support can ease your workload while reducing risk.
Think about where your time is most drained and what tasks you procrastinate about the most. That clarity will show you where your first hire should be.
The Hiring ProcessTo make hiring smoother, follow these steps:
• Write a clear job description that outlines what success looks like
• Create a simple application process (CV and short video introduction)
• Interview for values, not just skills—the "vibe" needs to be right
• Set clear expectations from day one with a basic onboarding checklistThe vibe of the person needs to be right, especially if they're the first person you're bringing into your business.
The Systems ImperativeThis might be the most important point of all: Do not take on someone until you have good systems and processes in place.
Without clear systems:
• You'll spend all your time answering questions
• Your new hire will feel lost and frustrated
• You'll wonder why you bothered hiring at allIf you don't have systems and processes in place, you are setting yourself up to fail and you're setting up this new person to fail.
The Leadership Mindset ShiftHiring is more than a process—it's a mindset shift from doing everything yourself to being a leader. That means:
• Setting boundaries
• Creating systems
• Sometimes letting someone else make mistakes so they can learnYour job is to grow the business, not just run it.
This episode is essential for interior designers approaching that growth threshold where doing everything yourself is no longer sustainable. Whether you're ready to hire now or planning for the future, these insights will help you make this transition successfully.
Want to work together? Here are the ways I can help you in your business.
1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox
2. Start a HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.
I only have 8 spots available every month.
3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.
4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio
5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.
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In this episode, Kelly Donougher of 13 Interiors shares her remarkable journey from mining superintendent to successful interior designer with studios in both Perth and Melbourne. Learn how she manages a thriving business across two cities, builds a cohesive team, and creates systems that allow her designers to see projects through from concept to completion.
I hope you enjoy the episode.
Beth xx
Episode Highlights:
• Kelly's transition from local government and mining to interior design
• How she built 13 Interiors while working full-time in another career
• The logistics of running design studios on opposite sides of Australia
• Her unique approach to team structure and project management
• The importance of setting clear client expectations and timelines
• Finding your design niche and staying authentic to your styleKey Takeaways:
• Focus on what your role in the business will be before making hiring decisions
Let designers own their projects from start to finish for better client relationships
Set clear timelines and communicate them consistently to clients
Trust your gut and follow your own path rather than comparing to others
Develop systems that work for your specific business modelPractical Insights:
• How to schedule projects around travel between locations
• Building a team that complements your strengths
• Creating an 8-week project timeline that keeps clients informed
• Managing client expectations through clear communication
• Balancing creative work with business operationsPerfect For:
• Interior designers looking to scale their business
• Creative entrepreneurs managing remote teams
• Designers transitioning from other careers
• Business owners juggling multiple locations
• Anyone interested in work-life balance while growing a businessQuote from Episode:
"Design is only about 20% of running a successful studio." - Kelly Donougher on the reality of running a design business
Connect with our guest:
Kelly Donougher - 13 Interiors
Want to work together? Here are the ways I can help you in your business.
1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox
2. Start a HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.
I only have 8 spots available every month.
3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.
4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio
5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.
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In this episode, I tackle one of the biggest decisions you'll face as your design business grows: when to move out of your home office and into a dedicated studio space. Learn the key signals that it's time to make the move, how to budget for this significant investment, and why a studio space can transform both client perception and team dynamics.
Hope you enjoy the episode
Beth xxEpisode Notes
The Home Office Reality CheckWorking from home has its perks—comfy clothes, coffee on hand, and efficiency. But there comes a point where your dining table setup or spare bedroom studio no longer supports the business you're building.
Let's be honest, working from home has its perks. You're in comfy clothes, coffee is always on hand, and it can feel incredibly efficient. Until it isn't.
Signs you might be outgrowing your home office include:
The Emotional Shift
• Constantly rearranging or working around home life
• Hesitating to host client meetings in your space
• Needing to hire team members with nowhere to put them
• Wanting to create a more professional brand experienceMoving to a studio space isn't just a logistical decision—it's an identity shift.
You're not just moving locations, you're stepping into a new identity as a business owner. One who is investing in space, presence and scale.
This transition brings up big questions around confidence, money, team structure, and what kind of studio you're creating.
The Financial ConsiderationsStudio space isn't cheap, and it's not just rent you need to consider:
• Internet and utilities
• Furniture and fit-out costs
• Insurance and security
• Cleaning and maintenanceI recommend looking at this decision through the lens of revenue per square meter: What will this space help you generate? Could it allow you to bring on another team member, raise your fees, or streamline your workflow so you take on more projects with less stress?
Also consider the tax implications—office expenses are deductible, and separating your business from personal life can help with tax clarity.
The Perception FactorA studio space tells clients, suppliers, and collaborators that you're established, trustworthy, and in it for the long game.
It becomes part of your brand story. Clients are walking into your curated environment. They're experiencing your process before you even open your mouth and that elevates everything—your confidence, your pricing, and your position in the market.
Team Dynamics and Studio CultureIf you're planning to grow your team, having a studio can be a game-changer:
• Creates clear boundaries between work and home
• Allows for real-time collaboration
• Builds a studio culture where people feel aligned with your values
• Attracts talent who want to be part of something biggerPerhaps most importantly, it creates a studio culture. One where people feel proud to come in, aligned with your values, and invested in the long-term success of your business.
Practical Tips for Making the LeapReady to consider a studio space? Here's some practical tips:
• Start small—you don't need a huge space in the trendiest suburb
• Think about client flow from parking to signage to meeting space
• Do a cost-benefit review with your accountant
• Get support from designers who've made this transition beforeA small, well-located, beautifully styled space can be incredibly impactful.
This episode is essential for interior designers who are feeling the limitations of their home office and considering the next step in their business growth. Whether you're ready to make the move now or planning for the future, these insights will help you make a confident, informed decision.
Want to work together? Here are the ways I can help you in your business.
1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox
2. Start a HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.
I only have 8 spots available every month.
3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.
4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio
5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.
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In this episode, I break down the different pricing models for interior designers and how to choose the right approach for your studio. From hourly rates to fixed fees, percentage-based pricing to hybrid models, learn how to charge appropriately for your work and make markup a sustainable, clear, and ethical income stream.
I hope you enjoy the episode
Beth xx
Why Pricing MattersIf you're not charging properly, you're not running a business—you're funding a hobby. Your fees must reflect the value you bring to the table: your design skills, years of experience, network of trades, problem-solving abilities, and commitment to delivering results that elevate clients' lives. I've worked with incredible designers who are undercharging for months or years simply because they weren't sure what was normal or allowed, or they felt confident in putting the right number on their fees.
Pricing Models ExplainedHourly Rate
• Straightforward approach: track your time and bill accordingly
• Great for short-term or consulting style work
• Can penalize efficiency and create time-tracking chaos
• Every designer should have an hourly rate, even if it's not their primary model
Fixed Fee Per Phase
• Break projects into phases (concept, design development, documentation, etc.)
• Assign a fixed fee to each stage
• Provides predictability and encourages clarity around scope
• Requires data on how long projects actually take
• Works well with clear processes and experience with similar jobs
Percentage of Project Cost
• Common in larger studios and similar to models used by builders and architects
• Fee aligns with the scale of the project
• Can be risky if budgets shift or deliverable expectations aren't clear
• Requires clear processes for what you'll deliver and when you'll invoice
Package or Service Offerings
• Pre-scoped offerings at a fixed price (like "designer for a day")
• Perfect for clients who want a taste of your expertise without full service
• Great for leads who aren't ready for full commitment
• Provides steady cashflow and is easier to market
If you are not offering one of these services, I would seriously consider how you can fit it into your studio offering.
Hybrid Model
• Combining different models for different phases of the same project
• Most designers use some form of hybrid approach
• Allows flexibility based on project needs
Different pricing models can be used for different stages of the same project.
Making Markup Work
Markup is not a dirty word—it's compensation for:
• Your sourcing skills and trade accounts
• Relationships with suppliers
• Time managing logistics and chasing suppliers
• Resolving damages and ensuring everything arrives intact
When you explain this clearly to clients, they get it. I recommend including a statement in proposals about the value of procurement and how markup contributes to a smoother, higher-quality outcome.
Options for handling markup include:
• Using a flat fee instead
• Showing markup transparently
• Rolling it into a combined service and sourcing fee
Communication is Key
Regardless of your pricing model, clear communication is essential:
• Be upfront in proposals
• Spell out what's included and what's not
• Explain how changes are handled
• Clarify how fees are structured
Clarity builds trust. Vague language or hidden fees create doubt and resentment and are going to cause you a whole heap of trouble down the track.
Finding Your Pricing Identity
Your pricing approach is as much a part of your brand as your visual style:
• Are you a luxe full-service studio?
• Are you the approachable, efficient problem solver?
• Do you offer flexible consulting or highly bespoke packages?
You get to decide and you get to evolve. If you start us down one path and then you feel it's not working for you or it's not working for the business or it's not financially viable, stop doing it and change.
This episode is essential for interior designers at any stage who want to ensure their pricing reflects their value and supports a sustainable business.
Want to work together? Here are the ways I can help you in your business.
1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox
2. Start a HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.
I only have 8 spots available every month.
3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.
4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio
5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.
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Being good with money isn't about being stingy or sacrificing creativity—it's about creating a business that sustains you. Financially savvy designers understand that a profitable business gives them more freedom to be creative, not less.
I hope you enjoy the episode
Beth xxI share a story about working with a designer who had been charging about $180 an hour for years without analysing how that hourly rate compared to her take-home pay or business costs. After working backward from ideal income and factoring in overheads, we discovered she needed to charge $220-250 per hour just to break even.
Know Your NumbersWhat sets financially savvy designers apart?
• Know exactly how much they need to earn each month (profit, not just revenue)
• Price their services based on data, not emotion
• Understand their margins on products and services
• Say no to projects that don't serve their bigger goalsWhen you know your numbers, you will stop doubting yourself, overthinking quotes, or apologizing for your rates. This data-driven confidence is something clients can feel—and that builds trust.
The Truth About "Charging What You're Worth"While "charge what you're worth" sounds empowering, I point out that it's actually vague and subjective. Financially savvy designers build their pricing around reality:
• Their desired income
Trade Pricing Transparency
• Hours available to work
• Business expenses
• The true cost of delivering servicesMany designers either pass all trade pricing to clients (missing margin opportunities) or mark up randomly and feel uncomfortable about it. I recommend a more savvy approach:
• Be transparent from the start
Making Financial Review a Habit
• Clearly explain your trade pricing policy in all client documents
• Communicate the value your markup covers (sourcing, logistics, warranty management)Financial savvy isn't a one-time thing—it's a mindset and habit.
• Set time each month to review your numbers
• Know which services are most profitable
• Be willing to say no to underquoting
• Refuse to stay stuck in survival modeThe most profitable studios I see are not the flashiest. They're the most intentional. They know what they're aiming for and they have systems that support that.
This episode is perfect for interior designers who want to build businesses that are not just creatively fulfilling but financially sustainable. Whether you're just starting out or looking to improve your studio's profitability, these practical insights will help you make more intentional financial decisions.
Want to work together? Here are the ways I can help you in your business.
1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox
2. Start a HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.
I only have 8 spots available every month.
3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.
4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio
5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.
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In this episode, Michelle Canny of Michelle Canny Interiors shares her approach to designing spaces with neurodiversity in mind. Learn how she creates environments that consider sensory needs, particularly for her son who is on the autism spectrum, and discover practical tips for incorporating sensory awareness into any design project.
I hope you enjoy the episode.
Beth xx
Episode Highlights:
• Michelle's journey from marketing to interior design
• The importance of functionality in designing for neurodivergent individuals
• How colour choices impact emotional responses and sensory experiences
• Material selection based on tactile comfort rather than just aesthetics
• The role of sound management and lighting in creating comfortable spaces
• Involving users in the material selection processKey Takeaways:
Design is about how spaces make us feel, not just how they look
Functionality must come before aesthetics when designing for neurodiversity
Warmer colours (reds, yellows) tend to be more stimulating than cooler tones
Natural fabrics like cotton, bamboo, and linen are often more comfortable for sensitive individuals
The emotions wheel can help clients articulate their responses to different design elementsPractical Insights:
• How to select materials that provide sensory comfort
• Creating spaces with appropriate acoustic properties
• Balancing natural and artificial lighting for wellbeing
• Incorporating biophilic elements to create calming environments
• Designing bathrooms and bedrooms that reduce sensory overwhelmPerfect For:
• Interior designers working with neurodivergent clients
• Parents designing spaces for children with sensory sensitivities
• Designers interested in more inclusive and thoughtful approaches
• Anyone looking to create more comfortable, sensory-aware environments
• Professionals working in healthcare, education, or therapeutic settingsQuote from Episode:
"The way in which you feel in a space is completely dictated by the senses and the way in which it makes you feel." - Michelle Canny
Connect with our guest:Michelle Canny - Michelle Canny Interiors
Involve Users in Material Selection
@michellecanny_interiors
Keywords:
neurodivergent design, sensory design, interior design for autism, sensory-friendly interiors, inclusive design, color psychology, acoustic design, material selection, biophilic design, sensory considerations, accessible design
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SEO Title:
How to Design for Neurodiversity: Creating Spaces with Sensory Awareness
SEO Description:
Learn how interior designer Michelle Canny creates spaces for neurodivergent individuals. Discover practical tips for designing with sensory considerations, color psychology, and material selection.
Designing with Sensory Awareness: Creating Spaces for Neurodiversity
How Interior Designer Michelle Canny Approaches Sensory-Friendly Design
When it comes to interior design, we often focus on aesthetics—the colors, patterns, and styles that make a space visually appealing. But what if design could go deeper, addressing how spaces make us feel on a sensory level?
In this insightful episode of Design Dialogues, host Beth Bieske speaks with Michelle Canny of Michelle Canny Interiors about her unique approach to designing spaces with neurodiversity in mind, particularly for her son who is on the autism spectrum.
From Marketing to Mindful Design: Michelle's Journey
Michelle's path to interior design wasn't traditional. With a background in marketing and advertising, she found herself drawn to design after becoming disillusioned with agency life.
"I didn't want to sell myself to sell a product," Michelle explains. "I also didn't want to work 80 hours for peanuts."
After enrolling in the International School of Color and Design in Sydney, Michelle discovered her passion for creating spaces that not only look beautiful but also feel right on a sensory level. This interest became personal when designing for her neurodivergent son.
Understanding Sensory Design for Neurodiversity
For Michelle, designing for neurodiversity means considering how all aspects of a space affect the senses—not just sight, but touch, sound, and even smell.
The Importance of Functionality First
"When you're designing for people who may be neurodivergent—autistic, ADHD, any type of people that may have some form of impairment or disability—it has to be first and foremost functional," Michelle emphasizes.
This focus on functionality doesn't mean sacrificing beauty, but rather ensuring that the space works on a practical level before addressing aesthetics.
Involving Users in the Design Process
One of the most powerful aspects of Michelle's approach is how she involves her son in the selection process:
"I got my son Angus to touch [the materials]. And then I asked him how he felt about it. Sometimes he would say, 'Mom, no, I don't like that tile. It's too reflective.' I may not have even perceived it that way, but he did."
This collaborative approach ensures that the final design truly meets the sensory needs of the person who will be using the space.
Practical Design Considerations for Sensory Sensitivity
Michelle shares several key considerations when designing for neurodiversity:
Color Psychology and Selection
"Certain colors have a stimulating effect. So more warmer colors will always have more of a stimulating effect on our senses. So there's sort of the reds and the yellows and because they're more seen as bright colors or they're more seen as like emotion evoking colors."
For spaces meant to be calming, Michelle recommends:
Neutral base colors
Blues and greens
Light grays
Avoiding overly warm or bright colors that can be stimulating
Material Selection and Texture
Texture plays a crucial role in how neurodivergent individuals interact with a space:
"For him, touch is a very big thing. So textures in a home, it has a massive impact on our bodies. And the types of fabrics we choose play a big part in how we feel or experience a space."
Michelle recommends:
Natural fabrics like cotton, bamboo, and linen for breathability
Avoiding synthetic materials that can cause sensory discomfort
Considering weighted blankets for comfort and security
Using plush rugs that provide tactile comfort
Sound Management
Acoustic considerations are often overlooked in traditional design but are crucial for neurodivergent individuals:
"To reduce the noise in his room, he has blackout curtains and sheers so that he can get the natural light."
Other sound management strategies include:
Hardwood doors to block noise more effectively than hollow doors
Soft furnishings to absorb sound
Considering the acoustic properties of flooring materials
Lighting Considerations
"Natural light is a massive impact as well in bringing wellness into a home."
Michelle emphasizes the importance of:
Maximizing natural light where possible
Using warmer lighting rather than cool, harsh lighting
Avoiding highly reflective surfaces that can create glare
Providing options for different lighting levels
The Emotional Impact of Sensory-Aware Design
One of the most powerful aspects of Michelle's approach is how she connects design choices to emotional well-being:
"The way in which you feel in a space is completely dictated by the senses and the way in which it makes you feel. When you walk into a space, if it was a really obnoxious color, like a really loud, loud color, it could actually give you a bit of a headache."
This understanding that design affects not just how a space looks but how it makes people feel is at the heart of sensory-aware design.
Using the Emotions Wheel for Design Conversations
Michelle uses the emotions wheel as a tool to help her son articulate his reactions to different design elements:
"Often we can experience a certain amount of emotions. For example, you know, I know I'm happy. I know I'm sad. I know I'm joyful. I know I'm angry and they're just base basics. But what we don't often, you know, we're not able to articulate is the broader spectrum of emotions."
This approach can be valuable for designers working with all clients, not just those who are neurodivergent, as it helps people express their emotional responses to spaces more precisely.
Creating Sensory Balance in Any Home
While Michelle's approach is particularly valuable for neurodivergent individuals, the principles of sensory-aware design can benefit everyone:
Natural Elements and Biophilic Design
"Introducing more biophilic design, so introducing more plants into the space."
Connecting to nature through design helps create spaces that feel calming and grounded.
Sound Management for Wellbeing
"I will often have things such as water sounds or rain sounds on an app for him to help him soothe and calm."
Considering the soundscape of a space—whether through sound-absorbing materials or introducing pleasant natural sounds—can significantly impact how a space feels.
Material Selection for Comfort
Choosing materials based on how they feel, not just how they look, creates spaces that are physically comfortable:
"Anything that's sort of breathable and airy because it gets quite hot. In the winter he likes more sort of flannelette or warmer style blankets, something that has a bit of weight to it, which gives him that sense of protection and feeling safeness and soothed."
The Universal Appeal of Sensory Design
What makes Michelle's approach so valuable is that while it addresses specific needs for neurodivergent individuals, the principles benefit everyone:
"People forget that, you know, lighting, sound, smell, taste, I mean, we don't taste interior, but even when you think about when you go, say, for example, to an open home and they have the smell of fresh coffee, they do that intentionally."
As Beth notes during the conversation, "This is what a good designer should be doing for all of their clients. Because really how, so much of our job is actually like, there is the aesthetic, obviously. But it is like we want our clients to walk in the front door and just go, I'm home, it's my sanctuary."
Practical Tips for Implementing Sensory-Aware Design
For designers looking to incorporate these principles into their practice, Michelle offers several practical approaches:
Have clients touch and interact with materials before making final selections.Consider All Senses
Think beyond the visual to how a space sounds, feels, and even smells.Use the Emotions Wheel
Help clients articulate their emotional responses to different design elements.Balance Stimulation and Calm
Create spaces with varying sensory levels to accommodate different needs and moods.Prioritize Natural Elements
Incorporate natural materials, plants, and natural light whenever possible.
The Future of Inclusive Design
As awareness of neurodiversity continues to grow, the design industry has an opportunity to create more inclusive spaces that work for people with diverse sensory needs.
Michelle's approach demonstrates that designing with sensory awareness doesn't mean sacrificing beauty or style—it simply means considering how design choices affect all aspects of the human experience.
By incorporating these principles, designers can create spaces that not only look beautiful but also support the emotional and sensory wellbeing of everyone who uses them.
Whether you're designing for a neurodivergent client or simply want to create more thoughtful, comfortable spaces, the principles of sensory-aware design offer valuable insights for creating interiors that truly enhance quality of life.Want to work together? Here are the ways I can help you in your business.
1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox
2. Start a HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.
I only have 8 spots available every month.
3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.
4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio
5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.
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In this milestone 100th episode, I reflect on the journey of creating Design Dialogues and shares the most valuable lessons I've learned from conversations with designers across 100 episodes. From the importance of clear communication to building resilience, these insights have not only shaped the podcast but transformed how I approach my own design business.
Hope you enjoy the episode
Beth xx
Celebrating 100 Episodes
• The journey from hesitation to creating a podcast that sparks meaningful conversations
• Gratitude for listeners and guests who have made Design Dialogues possible
• How these conversations have impacted Beth's own approach to businessLesson 1: Communication is Everything
• Why great communication is the foundation of a successful design business
• The importance of being proactive, transparent, and human
• How clear communication sets expectations and builds trust
• "Clients don't expect perfection, they just expect to be kept in the loop"Lesson 2: Strong Relationships Build Strong Businesses
• The power of connections with clients, trades, suppliers, mentors, and peers
• Why the most sustainable businesses aren't built alone
• How investing in relationships creates opportunities
• The importance of how you treat people, not just who you knowLesson 3: Resilience is a Muscle
• Why running a design studio requires developing resilience
• How successful designers learn to bounce back from challenges
• The difference between avoiding hard things and building capacity to move through them
• Why staying stuck in difficulties prevents growthLesson 4: Keep Learning Always
• The growth mindset that successful designers share
• Why investing in yourself strategically is as important as creative development
• How curiosity and willingness to evolve drives success
• The difference between studios that survive and those that thriveThis episode is perfect for interior designers at any stage of their journey who want to build sustainable, fulfilling businesses that not only look good from the outside but feel good on the inside too.
Want to work together? Here are the ways I can help you in your business.
1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox
2. Start a HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.
I only have 8 spots available every month.
3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.
4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio
5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.
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In this episode, marketing expert Mia Fileman of Campaign Del Mar explains why campaign marketing isn't just for big brands with big budgets. Learn how small businesses can create high-impact, low-cost marketing campaigns that deliver real results, and why relying solely on "always on" social media marketing often leads to frustration and minimal returns.
I hope you enjoy the episode.
Beth xx
Mia has kindly shared with my listeners a download to help with their marketing strategies
https://www.campaigndelmar.com/focus-framework
Episode Highlights:• The crucial difference between "always on" marketing and campaign marketing
• Why most small businesses are missing out on the power of campaigns • How to create high-impact campaigns without high budgets • The problem with relying solely on Instagram for business growth • Why in-person connections often deliver better results than social media • The current state of marketing ethics and authenticity
Key Takeaways:✨ Campaigns are short, focused efforts with specific objectives ✨ Plan campaigns 10-12 weeks before launch for best results ✨ Become "customer fanatics" to develop effective campaign ideas ✨ Reuse campaign assets to maximize your investment ✨ Consider in-person events over expensive social media advertising ✨ Trust your instincts about marketing tactics that feel inauthentic
Practical Insights:• How to plan a campaign timeline that works • Creating campaigns for businesses that only need a few clients per year • Building a bank of reusable marketing assets • Balancing online presence with in-person networking • Maintaining authenticity in your marketing approach
Perfect For:• Small business owners frustrated with social media results • Interior designers looking for more effective marketing approaches • Entrepreneurs who want to stand out from competitors • Business owners uncomfortable with pushy marketing tactics • Anyone looking to get better returns on their marketing investment
Quote from Episode:"A campaign is a connected series of actions leading to the desired outcome... They are configured to capture attention for a short amount of time. They are short bursts of activity." - Mia Fileman
Want to work together? Here are the ways I can help you in your business.
1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox
2. Start a HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.
I only have 8 spots available every month.
3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.
4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio
5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.
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The Reality of Design Business Finances
• Why even the most talented designers can struggle financially
• Common ways money slips through the cracks in design businesses
• The mindset shift from "hobby" to "profitable business"
Cashflow Tracking Essentials• How to set up proper accounting systems (Xero, QuickBooks, MYOB)
• The importance of weekly cashflow reviews
• Identifying patterns in your business finances
• Common cashflow mistakes to avoid:
Spending money before it's in the bankForgetting about tax and business expensesNot paying yourself firstInvoicing Best Practices• Invoice on time, every time - as soon as milestones are reached
• Set clear payment terms (7 days vs. "due upon receipt")
• Utilize automated invoicing and payment reminders
• The "accounts department" email trick for following up on late payments
• Recommended reminder cadence:
3 days before due dateOn the due date7 days overduePricing for Profitability• Why undercharging puts a lid on studio growth • Factors to consider when setting your rates:
Experience and expertise (including transferable skills)The value you bring to clients' livesTime spent on all aspects of projects • Questions to ask yourself about your pricing:Are you making a profit on every project?Are you including markup on sourced products?Would you be happy doing the project at this price again?Free ResourceDownload this month's free Project Tracker template to help monitor the financial health of your projects.
This episode is perfect for interior designers who want to strengthen the financial foundations of their business, ensure they're getting paid what they're worth, and build a truly profitable design studio.
Want to work together? Here are the ways I can help you in your business.
1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox
2. Start a HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.
I only have 8 spots available every month.
3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.
4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio
5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.
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Why Most Portfolios Fall Short
• The problem with showing only final images
• Why a portfolio of just "after" photos is like "showing a wedding photo album to explain what marriage is like"
• How clients view your portfolio differently than you might think
Your Portfolio as a Communication Tool• How to bridge the knowledge gap between designers and potential clients
• Why process-driven storytelling helps clients self-qualify
• How a well-crafted portfolio saves you time in consultations
What to Include for Each Featured Project• Brief description of the client and their challenges
• Clear explanation of your role and scope
• Process highlights (mood boards, floor plans, behind-the-scenes moments)
• Client feedback quotes
• Visuals that show the journey from before to after
Building Trust Through Transparency• Why clients aren't just choosing a style—they're choosing a guide
• How showing your process reduces client anxiety
• The difference between a portfolio and a welcome guide
Portfolio Refresh Tips• Start with 2-3 projects you're most proud of
• Write client-friendly narratives that explain your process
• Include progress photos that showcase your deliverables
• Avoid industry jargon that might confuse potential clients
This episode is perfect for interior designers who want to attract better-fit clients, set clear expectations from the start, and build trust before the first consultation. Your portfolio isn't just a marketing asset—it's the first step in your client experience.
Want to work together? Here are the ways I can help you in your business.
1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox
2. Start a HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.
I only have 8 spots available every month.
3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.
4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio
5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.
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Every interior designer knows the chaos of managing multiple projects simultaneously—design concepts to finalize, orders to place, client emails to answer, and site visits to attend. Without a centralized system, important details slip through the cracks, deadlines are missed, and stress levels rise.
A well-structured project tracker gives you a bird's eye view of every project. So at any moment, you know what stage each project is at. No more guessing.
I hope you enjoy the episode
Beth xx
Download the FREE template here.
Key Components of an Effective Tracker
The best project trackers include just enough information without becoming overwhelming:
• Project Overview: Basic project identification including client name and address
• Key Dates and Deadlines: Major milestones, builder deadlines, and order timelines
• Task Breakdown: Clear responsibilities for each phase of the project
• Communication Schedule: When you'll update clients to maintain trust and expectations
"A project tracker isn't just a glorified to-do list. It's a system that helps you manage all the moving parts of a project in one place," Beth emphasizes.
Choosing the Right ToolWhile many sophisticated project management tools exist, I recommend starting simple:
"I actually use a good old Google Sheet or Excel. It's really simple. It's easy to customize. You can have tabs for multiple projects."
The most important factor isn't which tool you use, but whether you consistently use it.
Making It a HabitFor your project tracker to be effective, I suggest three key habits:
• Start each day by reviewing your tracker before checking emails
• Update it in real-time as you complete tasks
• Schedule a weekly check-in to ensure everything is current
"I can guarantee there is no better feeling than at the end of your work week... you make sure your project tracker is up to date and you can see exactly where you are on all your projects."
This episode is essential for interior designers who want to reduce stress, improve efficiency, and ensure no important details fall through the cracks in their design projects.
Want to work together? Here are the ways I can help you in your business.
1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox
2. Start a HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.
I only have 8 spots available every month.
3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.
4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio
5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.
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In this week's episode, Nikki McGar shares her journey from Airbnb host to sought-after interior designer. Learn how she creates memorable vacation rental experiences through storytelling, incorporates vintage pieces with modern design, and builds a thriving design business in the Geelong area.
I hope you enjoy the episode.
Beth xx
Episode Highlights:• The transition from teaching to interior design through Airbnb hosting • Creating memorable vacation rental experiences through storytelling • The vibrant Geelong design scene and coastal inspiration • Balancing beautiful aesthetics with practical considerations for guest turnover • Incorporating vintage pieces to create spaces with character and soul • Current design trends including color experimentation and playful elements
Key Takeaways:✨ Say yes to opportunities that come your way ✨ Develop a clear "house story" to guide your design decisions ✨ Consider the architecture and location when styling spaces ✨ Mix vintage and modern pieces for spaces with character ✨ Don't be afraid to use color and express personality
Practical Insights:• How to approach Airbnb styling differently from residential design • Finding and repurposing vintage furniture • Creating spaces that photograph well but also function practically • Working with clients to develop their property's unique identity • Building a design business in a regional area
Perfect For:• Airbnb and vacation rental hosts • Interior designers interested in the short-term rental market • Anyone considering a career change to design • Designers looking to incorporate more vintage pieces • Property owners wanting to create spaces with personality
Quote from Episode:"Creating this other world for people to enjoy just for a short period of time" - Nikki's perspective on the magic of Airbnb styling.
Connect with our guest:Nikki McGar - Nikki McGar Interiors
Nikki McGar Interiors
Want to work together? Here are the ways I can help you in your business.
1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox
2. Start a HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.
I only have 8 spots available every month.
3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.
4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio
5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.
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In this episode, I tackle one of the biggest stress points for interior designers: project timelines. If you've ever had a client ask "When will this be done?" or "Why is this taking so long?", you know how frustrating timeline confusion can be. Learn how a clear, structured timeline doesn't just keep clients happy - it keeps you in control.
I hope you enjoy this episode
Beth xx
Episode Highlights:• Why timelines are your best defense against client frustration
• The most common timeline mistakes designers make
• How to create a project timeline that actually works
• What to do when timelines start slipping
• Strategies for communicating timelines effectively
Key Takeaways:✨ Most client frustrations aren't about delays - they're about misaligned expectations
✨ Include timelines in your fee proposal so clients accept them upfront
✨ Always build in buffer time (if you think it takes 6 weeks, plan for 8)
✨ Break timelines into clear, digestible phases
✨ Consistently reinforce the timeline throughout the project
The Biggest Timeline Mistakes:• Not setting a timeline until it's too late
• Being too optimistic about timeframes
• Not communicating the timeline clearly
• Failing to build in buffer time
• Neglecting to reinforce the timeline regularly
Creating Effective Timelines:• Break projects into clear phases (concept development, design and documentation, etc.)
• Build in checkpoints for client feedback
• Communicate the timeline consistently
• Include the timeline in fee proposals and welcome packs
• Update and resend timelines after completing each phase
When Timelines Slip:• Stay ahead of it - tell clients before they ask • Frame delays positively: "To keep quality high, we need an extra week" • Offer solutions and revised timelines • Put client-caused delays in perspective: "Once we receive your feedback, we can move forward"
Perfect For:• Designers struggling with client timeline expectations • Anyone facing "why is this taking so long?" questions • Business owners wanting smoother project management • Designers ready to strengthen their processes • Studios looking to build client trust
Want to work together? Here are the ways I can help you in your business.
1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox
2. Start a HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.
I only have 8 spots available every month.
3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.
4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio
5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.
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