Afleveringen
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Being good with money isn't about being stingy or sacrificing creativity—it's about creating a business that sustains you. Financially savvy designers understand that a profitable business gives them more freedom to be creative, not less.
I hope you enjoy the episode
Beth xxI share a story about working with a designer who had been charging about $180 an hour for years without analysing how that hourly rate compared to her take-home pay or business costs. After working backward from ideal income and factoring in overheads, we discovered she needed to charge $220-250 per hour just to break even.
Know Your NumbersWhat sets financially savvy designers apart?
• Know exactly how much they need to earn each month (profit, not just revenue)
• Price their services based on data, not emotion
• Understand their margins on products and services
• Say no to projects that don't serve their bigger goalsWhen you know your numbers, you will stop doubting yourself, overthinking quotes, or apologizing for your rates. This data-driven confidence is something clients can feel—and that builds trust.
The Truth About "Charging What You're Worth"While "charge what you're worth" sounds empowering, I point out that it's actually vague and subjective. Financially savvy designers build their pricing around reality:
• Their desired income
Trade Pricing Transparency
• Hours available to work
• Business expenses
• The true cost of delivering servicesMany designers either pass all trade pricing to clients (missing margin opportunities) or mark up randomly and feel uncomfortable about it. I recommend a more savvy approach:
• Be transparent from the start
Making Financial Review a Habit
• Clearly explain your trade pricing policy in all client documents
• Communicate the value your markup covers (sourcing, logistics, warranty management)Financial savvy isn't a one-time thing—it's a mindset and habit.
• Set time each month to review your numbers
• Know which services are most profitable
• Be willing to say no to underquoting
• Refuse to stay stuck in survival modeThe most profitable studios I see are not the flashiest. They're the most intentional. They know what they're aiming for and they have systems that support that.
This episode is perfect for interior designers who want to build businesses that are not just creatively fulfilling but financially sustainable. Whether you're just starting out or looking to improve your studio's profitability, these practical insights will help you make more intentional financial decisions.
Want to work together? Here are the ways I can help you in your business.
1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox
2. Start a HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.
I only have 8 spots available every month.
3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.
4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio
5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.
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In this episode, Michelle Canny of Michelle Canny Interiors shares her approach to designing spaces with neurodiversity in mind. Learn how she creates environments that consider sensory needs, particularly for her son who is on the autism spectrum, and discover practical tips for incorporating sensory awareness into any design project.
I hope you enjoy the episode.
Beth xx
Episode Highlights:
• Michelle's journey from marketing to interior design
• The importance of functionality in designing for neurodivergent individuals
• How colour choices impact emotional responses and sensory experiences
• Material selection based on tactile comfort rather than just aesthetics
• The role of sound management and lighting in creating comfortable spaces
• Involving users in the material selection processKey Takeaways:
Design is about how spaces make us feel, not just how they look
Functionality must come before aesthetics when designing for neurodiversity
Warmer colours (reds, yellows) tend to be more stimulating than cooler tones
Natural fabrics like cotton, bamboo, and linen are often more comfortable for sensitive individuals
The emotions wheel can help clients articulate their responses to different design elementsPractical Insights:
• How to select materials that provide sensory comfort
• Creating spaces with appropriate acoustic properties
• Balancing natural and artificial lighting for wellbeing
• Incorporating biophilic elements to create calming environments
• Designing bathrooms and bedrooms that reduce sensory overwhelmPerfect For:
• Interior designers working with neurodivergent clients
• Parents designing spaces for children with sensory sensitivities
• Designers interested in more inclusive and thoughtful approaches
• Anyone looking to create more comfortable, sensory-aware environments
• Professionals working in healthcare, education, or therapeutic settingsQuote from Episode:
"The way in which you feel in a space is completely dictated by the senses and the way in which it makes you feel." - Michelle Canny
Connect with our guest:Michelle Canny - Michelle Canny Interiors
Involve Users in Material Selection
@michellecanny_interiors
Keywords:
neurodivergent design, sensory design, interior design for autism, sensory-friendly interiors, inclusive design, color psychology, acoustic design, material selection, biophilic design, sensory considerations, accessible design
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SEO Title:
How to Design for Neurodiversity: Creating Spaces with Sensory Awareness
SEO Description:
Learn how interior designer Michelle Canny creates spaces for neurodivergent individuals. Discover practical tips for designing with sensory considerations, color psychology, and material selection.
Designing with Sensory Awareness: Creating Spaces for Neurodiversity
How Interior Designer Michelle Canny Approaches Sensory-Friendly Design
When it comes to interior design, we often focus on aesthetics—the colors, patterns, and styles that make a space visually appealing. But what if design could go deeper, addressing how spaces make us feel on a sensory level?
In this insightful episode of Design Dialogues, host Beth Bieske speaks with Michelle Canny of Michelle Canny Interiors about her unique approach to designing spaces with neurodiversity in mind, particularly for her son who is on the autism spectrum.
From Marketing to Mindful Design: Michelle's Journey
Michelle's path to interior design wasn't traditional. With a background in marketing and advertising, she found herself drawn to design after becoming disillusioned with agency life.
"I didn't want to sell myself to sell a product," Michelle explains. "I also didn't want to work 80 hours for peanuts."
After enrolling in the International School of Color and Design in Sydney, Michelle discovered her passion for creating spaces that not only look beautiful but also feel right on a sensory level. This interest became personal when designing for her neurodivergent son.
Understanding Sensory Design for Neurodiversity
For Michelle, designing for neurodiversity means considering how all aspects of a space affect the senses—not just sight, but touch, sound, and even smell.
The Importance of Functionality First
"When you're designing for people who may be neurodivergent—autistic, ADHD, any type of people that may have some form of impairment or disability—it has to be first and foremost functional," Michelle emphasizes.
This focus on functionality doesn't mean sacrificing beauty, but rather ensuring that the space works on a practical level before addressing aesthetics.
Involving Users in the Design Process
One of the most powerful aspects of Michelle's approach is how she involves her son in the selection process:
"I got my son Angus to touch [the materials]. And then I asked him how he felt about it. Sometimes he would say, 'Mom, no, I don't like that tile. It's too reflective.' I may not have even perceived it that way, but he did."
This collaborative approach ensures that the final design truly meets the sensory needs of the person who will be using the space.
Practical Design Considerations for Sensory Sensitivity
Michelle shares several key considerations when designing for neurodiversity:
Color Psychology and Selection
"Certain colors have a stimulating effect. So more warmer colors will always have more of a stimulating effect on our senses. So there's sort of the reds and the yellows and because they're more seen as bright colors or they're more seen as like emotion evoking colors."
For spaces meant to be calming, Michelle recommends:
Neutral base colors
Blues and greens
Light grays
Avoiding overly warm or bright colors that can be stimulating
Material Selection and Texture
Texture plays a crucial role in how neurodivergent individuals interact with a space:
"For him, touch is a very big thing. So textures in a home, it has a massive impact on our bodies. And the types of fabrics we choose play a big part in how we feel or experience a space."
Michelle recommends:
Natural fabrics like cotton, bamboo, and linen for breathability
Avoiding synthetic materials that can cause sensory discomfort
Considering weighted blankets for comfort and security
Using plush rugs that provide tactile comfort
Sound Management
Acoustic considerations are often overlooked in traditional design but are crucial for neurodivergent individuals:
"To reduce the noise in his room, he has blackout curtains and sheers so that he can get the natural light."
Other sound management strategies include:
Hardwood doors to block noise more effectively than hollow doors
Soft furnishings to absorb sound
Considering the acoustic properties of flooring materials
Lighting Considerations
"Natural light is a massive impact as well in bringing wellness into a home."
Michelle emphasizes the importance of:
Maximizing natural light where possible
Using warmer lighting rather than cool, harsh lighting
Avoiding highly reflective surfaces that can create glare
Providing options for different lighting levels
The Emotional Impact of Sensory-Aware Design
One of the most powerful aspects of Michelle's approach is how she connects design choices to emotional well-being:
"The way in which you feel in a space is completely dictated by the senses and the way in which it makes you feel. When you walk into a space, if it was a really obnoxious color, like a really loud, loud color, it could actually give you a bit of a headache."
This understanding that design affects not just how a space looks but how it makes people feel is at the heart of sensory-aware design.
Using the Emotions Wheel for Design Conversations
Michelle uses the emotions wheel as a tool to help her son articulate his reactions to different design elements:
"Often we can experience a certain amount of emotions. For example, you know, I know I'm happy. I know I'm sad. I know I'm joyful. I know I'm angry and they're just base basics. But what we don't often, you know, we're not able to articulate is the broader spectrum of emotions."
This approach can be valuable for designers working with all clients, not just those who are neurodivergent, as it helps people express their emotional responses to spaces more precisely.
Creating Sensory Balance in Any Home
While Michelle's approach is particularly valuable for neurodivergent individuals, the principles of sensory-aware design can benefit everyone:
Natural Elements and Biophilic Design
"Introducing more biophilic design, so introducing more plants into the space."
Connecting to nature through design helps create spaces that feel calming and grounded.
Sound Management for Wellbeing
"I will often have things such as water sounds or rain sounds on an app for him to help him soothe and calm."
Considering the soundscape of a space—whether through sound-absorbing materials or introducing pleasant natural sounds—can significantly impact how a space feels.
Material Selection for Comfort
Choosing materials based on how they feel, not just how they look, creates spaces that are physically comfortable:
"Anything that's sort of breathable and airy because it gets quite hot. In the winter he likes more sort of flannelette or warmer style blankets, something that has a bit of weight to it, which gives him that sense of protection and feeling safeness and soothed."
The Universal Appeal of Sensory Design
What makes Michelle's approach so valuable is that while it addresses specific needs for neurodivergent individuals, the principles benefit everyone:
"People forget that, you know, lighting, sound, smell, taste, I mean, we don't taste interior, but even when you think about when you go, say, for example, to an open home and they have the smell of fresh coffee, they do that intentionally."
As Beth notes during the conversation, "This is what a good designer should be doing for all of their clients. Because really how, so much of our job is actually like, there is the aesthetic, obviously. But it is like we want our clients to walk in the front door and just go, I'm home, it's my sanctuary."
Practical Tips for Implementing Sensory-Aware Design
For designers looking to incorporate these principles into their practice, Michelle offers several practical approaches:
Have clients touch and interact with materials before making final selections.Consider All Senses
Think beyond the visual to how a space sounds, feels, and even smells.Use the Emotions Wheel
Help clients articulate their emotional responses to different design elements.Balance Stimulation and Calm
Create spaces with varying sensory levels to accommodate different needs and moods.Prioritize Natural Elements
Incorporate natural materials, plants, and natural light whenever possible.
The Future of Inclusive Design
As awareness of neurodiversity continues to grow, the design industry has an opportunity to create more inclusive spaces that work for people with diverse sensory needs.
Michelle's approach demonstrates that designing with sensory awareness doesn't mean sacrificing beauty or style—it simply means considering how design choices affect all aspects of the human experience.
By incorporating these principles, designers can create spaces that not only look beautiful but also support the emotional and sensory wellbeing of everyone who uses them.
Whether you're designing for a neurodivergent client or simply want to create more thoughtful, comfortable spaces, the principles of sensory-aware design offer valuable insights for creating interiors that truly enhance quality of life.Want to work together? Here are the ways I can help you in your business.
1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox
2. Start a HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.
I only have 8 spots available every month.
3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.
4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio
5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.
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Zijn er afleveringen die ontbreken?
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In this milestone 100th episode, I reflect on the journey of creating Design Dialogues and shares the most valuable lessons I've learned from conversations with designers across 100 episodes. From the importance of clear communication to building resilience, these insights have not only shaped the podcast but transformed how I approach my own design business.
Hope you enjoy the episode
Beth xx
Celebrating 100 Episodes
• The journey from hesitation to creating a podcast that sparks meaningful conversations
• Gratitude for listeners and guests who have made Design Dialogues possible
• How these conversations have impacted Beth's own approach to businessLesson 1: Communication is Everything
• Why great communication is the foundation of a successful design business
• The importance of being proactive, transparent, and human
• How clear communication sets expectations and builds trust
• "Clients don't expect perfection, they just expect to be kept in the loop"Lesson 2: Strong Relationships Build Strong Businesses
• The power of connections with clients, trades, suppliers, mentors, and peers
• Why the most sustainable businesses aren't built alone
• How investing in relationships creates opportunities
• The importance of how you treat people, not just who you knowLesson 3: Resilience is a Muscle
• Why running a design studio requires developing resilience
• How successful designers learn to bounce back from challenges
• The difference between avoiding hard things and building capacity to move through them
• Why staying stuck in difficulties prevents growthLesson 4: Keep Learning Always
• The growth mindset that successful designers share
• Why investing in yourself strategically is as important as creative development
• How curiosity and willingness to evolve drives success
• The difference between studios that survive and those that thriveThis episode is perfect for interior designers at any stage of their journey who want to build sustainable, fulfilling businesses that not only look good from the outside but feel good on the inside too.
Want to work together? Here are the ways I can help you in your business.
1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox
2. Start a HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.
I only have 8 spots available every month.
3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.
4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio
5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.
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In this episode, marketing expert Mia Fileman of Campaign Del Mar explains why campaign marketing isn't just for big brands with big budgets. Learn how small businesses can create high-impact, low-cost marketing campaigns that deliver real results, and why relying solely on "always on" social media marketing often leads to frustration and minimal returns.
I hope you enjoy the episode.
Beth xx
Mia has kindly shared with my listeners a download to help with their marketing strategies
https://www.campaigndelmar.com/focus-framework
Episode Highlights:• The crucial difference between "always on" marketing and campaign marketing
• Why most small businesses are missing out on the power of campaigns • How to create high-impact campaigns without high budgets • The problem with relying solely on Instagram for business growth • Why in-person connections often deliver better results than social media • The current state of marketing ethics and authenticity
Key Takeaways:✨ Campaigns are short, focused efforts with specific objectives ✨ Plan campaigns 10-12 weeks before launch for best results ✨ Become "customer fanatics" to develop effective campaign ideas ✨ Reuse campaign assets to maximize your investment ✨ Consider in-person events over expensive social media advertising ✨ Trust your instincts about marketing tactics that feel inauthentic
Practical Insights:• How to plan a campaign timeline that works • Creating campaigns for businesses that only need a few clients per year • Building a bank of reusable marketing assets • Balancing online presence with in-person networking • Maintaining authenticity in your marketing approach
Perfect For:• Small business owners frustrated with social media results • Interior designers looking for more effective marketing approaches • Entrepreneurs who want to stand out from competitors • Business owners uncomfortable with pushy marketing tactics • Anyone looking to get better returns on their marketing investment
Quote from Episode:"A campaign is a connected series of actions leading to the desired outcome... They are configured to capture attention for a short amount of time. They are short bursts of activity." - Mia Fileman
Want to work together? Here are the ways I can help you in your business.
1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox
2. Start a HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.
I only have 8 spots available every month.
3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.
4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio
5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.
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The Reality of Design Business Finances
• Why even the most talented designers can struggle financially
• Common ways money slips through the cracks in design businesses
• The mindset shift from "hobby" to "profitable business"
Cashflow Tracking Essentials• How to set up proper accounting systems (Xero, QuickBooks, MYOB)
• The importance of weekly cashflow reviews
• Identifying patterns in your business finances
• Common cashflow mistakes to avoid:
Spending money before it's in the bankForgetting about tax and business expensesNot paying yourself firstInvoicing Best Practices• Invoice on time, every time - as soon as milestones are reached
• Set clear payment terms (7 days vs. "due upon receipt")
• Utilize automated invoicing and payment reminders
• The "accounts department" email trick for following up on late payments
• Recommended reminder cadence:
3 days before due dateOn the due date7 days overduePricing for Profitability• Why undercharging puts a lid on studio growth • Factors to consider when setting your rates:
Experience and expertise (including transferable skills)The value you bring to clients' livesTime spent on all aspects of projects • Questions to ask yourself about your pricing:Are you making a profit on every project?Are you including markup on sourced products?Would you be happy doing the project at this price again?Free ResourceDownload this month's free Project Tracker template to help monitor the financial health of your projects.
This episode is perfect for interior designers who want to strengthen the financial foundations of their business, ensure they're getting paid what they're worth, and build a truly profitable design studio.
Want to work together? Here are the ways I can help you in your business.
1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox
2. Start a HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.
I only have 8 spots available every month.
3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.
4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio
5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.
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Why Most Portfolios Fall Short
• The problem with showing only final images
• Why a portfolio of just "after" photos is like "showing a wedding photo album to explain what marriage is like"
• How clients view your portfolio differently than you might think
Your Portfolio as a Communication Tool• How to bridge the knowledge gap between designers and potential clients
• Why process-driven storytelling helps clients self-qualify
• How a well-crafted portfolio saves you time in consultations
What to Include for Each Featured Project• Brief description of the client and their challenges
• Clear explanation of your role and scope
• Process highlights (mood boards, floor plans, behind-the-scenes moments)
• Client feedback quotes
• Visuals that show the journey from before to after
Building Trust Through Transparency• Why clients aren't just choosing a style—they're choosing a guide
• How showing your process reduces client anxiety
• The difference between a portfolio and a welcome guide
Portfolio Refresh Tips• Start with 2-3 projects you're most proud of
• Write client-friendly narratives that explain your process
• Include progress photos that showcase your deliverables
• Avoid industry jargon that might confuse potential clients
This episode is perfect for interior designers who want to attract better-fit clients, set clear expectations from the start, and build trust before the first consultation. Your portfolio isn't just a marketing asset—it's the first step in your client experience.
Want to work together? Here are the ways I can help you in your business.
1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox
2. Start a HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.
I only have 8 spots available every month.
3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.
4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio
5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.
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Every interior designer knows the chaos of managing multiple projects simultaneously—design concepts to finalize, orders to place, client emails to answer, and site visits to attend. Without a centralized system, important details slip through the cracks, deadlines are missed, and stress levels rise.
A well-structured project tracker gives you a bird's eye view of every project. So at any moment, you know what stage each project is at. No more guessing.
I hope you enjoy the episode
Beth xx
Download the FREE template here.
Key Components of an Effective Tracker
The best project trackers include just enough information without becoming overwhelming:
• Project Overview: Basic project identification including client name and address
• Key Dates and Deadlines: Major milestones, builder deadlines, and order timelines
• Task Breakdown: Clear responsibilities for each phase of the project
• Communication Schedule: When you'll update clients to maintain trust and expectations
"A project tracker isn't just a glorified to-do list. It's a system that helps you manage all the moving parts of a project in one place," Beth emphasizes.
Choosing the Right ToolWhile many sophisticated project management tools exist, I recommend starting simple:
"I actually use a good old Google Sheet or Excel. It's really simple. It's easy to customize. You can have tabs for multiple projects."
The most important factor isn't which tool you use, but whether you consistently use it.
Making It a HabitFor your project tracker to be effective, I suggest three key habits:
• Start each day by reviewing your tracker before checking emails
• Update it in real-time as you complete tasks
• Schedule a weekly check-in to ensure everything is current
"I can guarantee there is no better feeling than at the end of your work week... you make sure your project tracker is up to date and you can see exactly where you are on all your projects."
This episode is essential for interior designers who want to reduce stress, improve efficiency, and ensure no important details fall through the cracks in their design projects.
Want to work together? Here are the ways I can help you in your business.
1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox
2. Start a HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.
I only have 8 spots available every month.
3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.
4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio
5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.
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In this week's episode, Nikki McGar shares her journey from Airbnb host to sought-after interior designer. Learn how she creates memorable vacation rental experiences through storytelling, incorporates vintage pieces with modern design, and builds a thriving design business in the Geelong area.
I hope you enjoy the episode.
Beth xx
Episode Highlights:• The transition from teaching to interior design through Airbnb hosting • Creating memorable vacation rental experiences through storytelling • The vibrant Geelong design scene and coastal inspiration • Balancing beautiful aesthetics with practical considerations for guest turnover • Incorporating vintage pieces to create spaces with character and soul • Current design trends including color experimentation and playful elements
Key Takeaways:✨ Say yes to opportunities that come your way ✨ Develop a clear "house story" to guide your design decisions ✨ Consider the architecture and location when styling spaces ✨ Mix vintage and modern pieces for spaces with character ✨ Don't be afraid to use color and express personality
Practical Insights:• How to approach Airbnb styling differently from residential design • Finding and repurposing vintage furniture • Creating spaces that photograph well but also function practically • Working with clients to develop their property's unique identity • Building a design business in a regional area
Perfect For:• Airbnb and vacation rental hosts • Interior designers interested in the short-term rental market • Anyone considering a career change to design • Designers looking to incorporate more vintage pieces • Property owners wanting to create spaces with personality
Quote from Episode:"Creating this other world for people to enjoy just for a short period of time" - Nikki's perspective on the magic of Airbnb styling.
Connect with our guest:Nikki McGar - Nikki McGar Interiors
Nikki McGar Interiors
Want to work together? Here are the ways I can help you in your business.
1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox
2. Start a HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.
I only have 8 spots available every month.
3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.
4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio
5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.
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In this episode, I tackle one of the biggest stress points for interior designers: project timelines. If you've ever had a client ask "When will this be done?" or "Why is this taking so long?", you know how frustrating timeline confusion can be. Learn how a clear, structured timeline doesn't just keep clients happy - it keeps you in control.
I hope you enjoy this episode
Beth xx
Episode Highlights:• Why timelines are your best defense against client frustration
• The most common timeline mistakes designers make
• How to create a project timeline that actually works
• What to do when timelines start slipping
• Strategies for communicating timelines effectively
Key Takeaways:✨ Most client frustrations aren't about delays - they're about misaligned expectations
✨ Include timelines in your fee proposal so clients accept them upfront
✨ Always build in buffer time (if you think it takes 6 weeks, plan for 8)
✨ Break timelines into clear, digestible phases
✨ Consistently reinforce the timeline throughout the project
The Biggest Timeline Mistakes:• Not setting a timeline until it's too late
• Being too optimistic about timeframes
• Not communicating the timeline clearly
• Failing to build in buffer time
• Neglecting to reinforce the timeline regularly
Creating Effective Timelines:• Break projects into clear phases (concept development, design and documentation, etc.)
• Build in checkpoints for client feedback
• Communicate the timeline consistently
• Include the timeline in fee proposals and welcome packs
• Update and resend timelines after completing each phase
When Timelines Slip:• Stay ahead of it - tell clients before they ask • Frame delays positively: "To keep quality high, we need an extra week" • Offer solutions and revised timelines • Put client-caused delays in perspective: "Once we receive your feedback, we can move forward"
Perfect For:• Designers struggling with client timeline expectations • Anyone facing "why is this taking so long?" questions • Business owners wanting smoother project management • Designers ready to strengthen their processes • Studios looking to build client trust
Want to work together? Here are the ways I can help you in your business.
1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox
2. Start a HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.
I only have 8 spots available every month.
3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.
4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio
5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.
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In this episode of Design Dialogues, I sit down with two experienced interior designers - Daryl Wark from Interiors by Daryl Wark and Sarah James from Greenwoods Home. This candid conversation reveals the realities of running a successful interior design studio and offers invaluable insights for both new and established designers.
I hope you enjoy the episode
Beth xx
Episode Highlights:Career Transitions: Both guests share their journeys to interior design as second and third careers, bringing valuable skills from previous industriesThe Business Reality: Why design is only 20% of running a successful studio, and what makes up the other 80%Setting Boundaries: How to manage client relationships, protect your time, and avoid burnout as an introverted designerThe Retail Dream vs. Reality: Hard-earned lessons from both designers' experiences with brick-and-mortar and online retail venturesClient Management: Practical advice on documentation, communication, and trusting your instincts about potential clientsAI in Design: How both designers are incorporating AI tools into their workflows to save time and enhance their servicesIndustry Evolution: Exciting developments in the Brisbane design scene and how technology is creating new opportunitiesKey Quotes:"I think a true really good designer... there is a role for everyone in design. So whether you think 'I'm not good enough because I can't draw' or 'I'm not good enough because I'm not good with color'... there is a role for you somewhere in this industry." - Daryl Wark
"You're better off to have mints on toast for a week than have to deal with the pain of a bad client." - Daryl Wark
"Design school kind of only really gets you to the front door. And then that on-the-job training is when you really learn how the house is put together." - Beth Bieske
Connect with our guests:Daryl Wark: Interiors by Daryl WarkSarah James: Greenwoods HomeWhether you're just starting your design career or looking to refine your established business, this episode offers honest, practical advice from designers who have navigated the challenges of building successful studios.
Want to work together? Here are the ways I can help you in your business.
1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox
2. Start a HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.
I only have 8 spots available every month.
3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.
4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio
5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.
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Most client frustrations don't come from bad design - they come from unclear communication. In this episode I provide actionable communication strategies to prevent problems before they start.
I hope you enjoy the episode
Beth xx
Three Key Communication Strategies:• Proactive updates that prevent client anxiety
• Clear boundaries that protect your time
• Transparent pricing that builds trust
Proactive Communication:• Send weekly or bi-weekly progress updates at appropriate times
• Tell clients what's happening before they have to ask
• Set expectations about communication frequency upfront
• Reassure clients that things are moving forward
Setting Communication Boundaries:• Include a "How We Work" section in your onboarding pack
• Specify preferred communication channels
• Set clear response times (e.g., within 48 hours, Monday-Friday)
• Educate clients who don't follow your guidelines
Transparent Pricing:• Frame pricing as a flexible investment from the start
• Break down costs clearly in proposals
• Provide specific line items rather than package totals
• Update clients on pricing changes as the project evolves
Scripts for Tough Conversations:• When clients want extra work: "I'd love to explore that for you. Some additional layouts take extra design time. I can put together a quick estimate so you can decide if you'd like to move forward with it."
• When clients question pricing: "I totally understand. Quality cabinetry is a big investment and we've sourced a supplier known for craftsmanship and durability. If we need to adjust the budget, we can look at alternative materials or finishes to bring the cost down. Just let me know what works for you."
Remember These Three Things:• Preempt problems before they start
• Set boundaries from day one
• Be clear, calm, and proactive in every conversation
Want to work together? Here are the ways I can help you in your business.
1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox
2. Start a HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.
I only have 8 spots available every month.
3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.
4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio
5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.
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Every interior designer will face indecisive clients at some point. This episode provides a structured approach to managing client indecision without endless back-and-forths or project delays.
I hope you enjoy the episode
Beth xx
Download your free Client Decision Guide here
Why Clients Struggle with Decisions:• Decision fatigue from too many choices
• Fear of making the wrong choice
• Emotional attachment to the project
• Influence from family and friends
Practical Strategies to Prevent Indecision:• Include decision deadlines in your contract
• Use 48-72 hour decision windows
• Explain the consequences of delays
• Create visual timelines for decision points
• Limit options to prevent overwhelm
• Present cohesive schemes rather than isolated choices
Scripts That Work:• "Based on your style and budget, here is the scheme I've put together. Each piece has been carefully selected to align with your design vision."
• "I totally understand you want to explore all possibilities, but adding more options at this stage can slow down our progress."
• "If we change the sofa now, there's a restocking fee of $500 plus a six-week delay. Would you like to proceed?"
Managing Changes After Approval:• Implement a change order process
• Include additional fees for revisions
• Emphasize financial and timeline impacts
• Create a final approval meeting
• Develop clear policies around revisions
Want to work together? Here are the ways I can help you in your business.
1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox
2. Start a HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.
I only have 8 spots available every month.
3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.
4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio
5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.
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In this episode, we tackle scope creep - that slow, sneaky project killer that eats away at your profit, burns you out, and leaves you resenting even your best clients. Learn practical scripts and strategies to maintain clear boundaries while preserving great client relationships.
I hope you enhoy the episode
Beth xx
Episode Highlights:• Why scope creep happens (hint: it's rarely because clients are trying to take advantage) • Three steps to prevent and manage scope creep effectively • Real-life scripts for common client scenarios • How to say "yes" while still protecting your time and profit • Alternative service options for clients who need extra work
Key Takeaways:✨ Set clear expectations from day one ✨ Respond confidently in the moment with prepared scripts ✨ Offer paid solutions for additional requests ✨ Frame boundaries as part of your professional process ✨ Always provide a path forward
Real-Life Scripts for:• The "quick favor" request • Mid-project change requests • Last-minute design changes • Timeline adjustments • Additional design options
Perfect For:• Designers struggling with scope creep • Business owners setting boundaries • Anyone who finds it hard to say no • Designers who undercharge for extra work • Studio owners refining their processes
Want to work together? Here are the ways I can help you in your business.
1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox
2. Start a HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.
I only have 8 spots available every month.
3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.
4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio
5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.
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Building a Successful Interior Styling Career | A Conversation with Bea Lambos
This week I am joined by Bea Lambos from Bea & Co. as she shares her journey from kitchen design to becoming a sought-after interior stylist. With refreshing honesty, Bea reveals how networking, relationship building, and embracing the practical side of design shaped her career.
I hope you enjoy the episode.
Beth xx
Episode Highlights:• The transition from kitchen design to interior styling • How to build valuable industry relationships • Why networking in showrooms matters • Managing different types of styling work • Building authentic connections in the industry • The reality of photo shoot styling
Key Takeaways:✨ Start by putting yourself out there ✨ Build relationships before you need them ✨ Learn through hands-on experience ✨ Find your unique style and approach ✨ Trust your creative instincts
Practical Insights:• How to approach showroom visits • Building photographer relationships • Managing client expectations • Creating portfolio-worthy work • Balancing different types of projects
Perfect For:• Aspiring interior stylists • Designers interested in styling • Anyone building industry relationships • Creatives changing careers • Those starting their own business
Quote from Episode:"My interior design skills far surpass my invoicing and business skills" - a refreshingly honest take on the reality of creative business.
Connect with our guest:Bea Lambos - Bea & Co
@beaandcostyle
Want to work together? Here are the ways I can help you in your business.
1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox
2. Start a HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.
I only have 8 spots available every month.
3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.
4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio
5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.
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In this episode, I look at how 90% of client issues can be prevented before they even start. If you've ever found yourself knee-deep in a project with clients pushing boundaries, questioning pricing, or expecting things you never agreed to, this episode reveals how strong onboarding can prevent these common frustrations.
I hope you enjoy the episode.
Beth xx
Episode Highlights:• Why most client issues stem from lack of clarity, not difficult clients
• Three essential elements of strong onboarding
• How to set clear boundaries from day one
• The right way to communicate trade pricing
• Setting communication expectations that prevent burnout
Key Takeaways:✨ Be crystal clear on scope before contracts are signed
✨ Explain trade pricing upfront and reinforce it in onboarding
✨ Set communication boundaries early (including response times)
✨ Create systems that remove emotion from difficult conversations
✨ Build repeatable processes you can use for every project
Practical Tips Covered:• Creating clear scope documents • Handling revision requests confidently • Setting office hours and response times • Choosing preferred communication methods • Managing client expectations effectively
Perfect For:• Designers struggling with scope creep • Anyone facing pricing pushback • Those feeling overwhelmed by client communications • Business owners wanting smoother projects • Designers ready to strengthen their processes
Want to work together? Here are the ways I can help you in your business.
1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox
2. Start a HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.
I only have 8 spots available every month.
3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.
4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio
5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.
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In this episode, I am joined by Marcus Syvertsen from Little Road in Adelaide. His journey from paramedic to award-winning interior designer offers valuable insights about career transitions, building a successful design studio, and the power of transferable skills.
I hope you enjoy today's episode
Beth xx
Episode Highlights:• The transition from paramedic to interior designer
• Growing a team from solo practice to five staff
• Why hiring a studio manager transformed his business
• The thriving Adelaide design scene
• Managing interstate projects successfully
• Building effective systems and processes
Key Takeaways:✨ Transferable skills can be your biggest asset
✨ Problem-solving and communication are universal
✨ The right studio manager can transform your business
✨ Document processes to maintain consistency
✨ Systems allow for sustainable growth
Business Growth Insights:• How to know when to hire a studio manager • The importance of documenting daily tasks • Creating consistent client experiences • Managing projects across states • Building strong supplier relationships
Perfect For:• Designers considering a career change • Studio owners planning to grow their team • Anyone struggling with systems and processes • Designers working in regional areas • Business owners ready to scale
Connect with Marcus:Little Road
Want to work together? Here are the ways I can help you in your business.
1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox
2. Start a HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.
I only have 8 spots available every month.
3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.
4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio
5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.
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In this weeks Thursday episode, I dive deep into one of the most challenging aspects of running a design business - setting (and raising) your hourly rate. Inspired by a recent Health Check session with a designer, we explore why so many talented designers undercharge and how to break free from this cycle.
I hope you enjoy the episode.
Beth xx
Episode Highlights:• Why random rate-setting leads to burnout
• How to calculate your actual required hourly rate
• The real impact of undercharging on your business
• When and how to communicate rate increases
• Why raising rates is about respect, not just money
Key Takeaways:✨ Your rate needs to be based on real numbers, not market assumptions
✨ Consider your ideal annual salary, not just survival needs
✨ Account for actual billable hours (hint: it's not 40)
✨ Undercharging attracts budget-conscious clients who don't value expertise
✨ Higher rates mean better service for fewer clients
The Right Way to Set Rates:• Start with your desired take-home pay
• Calculate actual business expenses
• Consider real billable hours
• Factor in business growth
• Account for expertise and value
Perfect For:• Designers who know they should charge more
• Business owners feeling burned out
• Anyone struggling with pricing confidence
• Designers ready to increase their rates
• Those wanting sustainable business growth
Want to work together? Here are the ways I can help you in your business.
1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox
2. Start a HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.
I only have 8 spots available every month.
3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.
4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio
5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.
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In this solo episode, I share a seemingly simple story about buying cookies that perfectly illustrates a powerful business lesson: when you create genuine connection and demonstrate clear value, price becomes secondary to experience.
I hope you enjoy the episode
Beth xx
Episode Highlights:• How Brookie's Bakehouse builds connection before purchase
• Why social media can be powerful for relationship building
• The shift from price-focused to value-focused decisions
• How to create connection with prospective clients
• Why building trust matters more than immediate revenue
Key Takeaways:✨ Connection should come before conversion
✨ Social media isn't about finding clients - it's about building relationships
✨ When value is clear, price becomes secondary
✨ People buy experiences, not just products or services
✨ Authentic connection creates loyal clients
This Episode is Perfect For:• Interior designers reviewing their marketing strategy
• Anyone struggling with fee proposals
• Designers wanting to attract higher-value clients
• Business owners building client relationships
• Those questioning their social media approach
Ways to Build Connection:• Face-to-face networking
• Authentic social media presence
• Value-focused newsletters
• Clear communication about your unique approach
• Demonstrating expertise through content
Remember:When you've established your value proposition and made it clear that the experience of working with you will be amazing, the number becomes secondary. It's not about finding the cheapest option - it's about creating an experience clients can't imagine getting anywhere else.
Want to work together? Here are the ways I can help you in your business.
1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox
2. Start a HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.
I only have 8 spots available every month.
3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.
4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio
5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.
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In this episode, I am tackling a topic that can make or break your studio's profitability - trade pricing and markups. If you've ever felt awkward about markups, uncertain about your pricing structure, or caught yourself undercharging, this episode is for you.
I hope you enjoy the episode.
Beth xx
Episode Highlights:• Why over-complicated trade pricing leads to lost revenue
• The mindset shift needed around markups
• Three ways to simplify your trade pricing model
• How to communicate pricing with confidence
• Why you should never devalue your design services
Key Takeaways:✨ Trade pricing isn't just about making money - it's about delivering value
✨ Your markup structure needs to be clear and consistent
✨ Talk about pricing early in the client relationship
✨ Never justify your design fee through trade savings
✨ Frame trade pricing as a benefit, not a cost
Common Mistakes to Avoid:• Having different markups for different suppliers
• Hiding trade pricing until invoice stage
• Discounting to avoid uncomfortable conversations
• Using trade savings to justify design fees
• Feeling guilty about standard industry practices
Perfect For:• Interior designers establishing pricing structures
• Designers reviewing their markup policies
• Anyone struggling with pricing conversations
• Business owners wanting to increase profitability
• Designers looking to build client trust
Want to work together? Here are the ways I can help you in your business.
1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox
2. Start a HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.
I only have 8 spots available every month.
3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.
4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio
5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.
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In this episode, I am joined by Katie McFarlan from the Dakota Design Company to explore the crucial differences between business coaching and consulting in the interior design industry. With her unique background in wedding planning and extensive experience working with interior designers, Katie shares invaluable insights about choosing the right business support for your needs.
I hope you enjoy the epsiode
Beth xx
Episode Highlights:• Why consultants provide solutions while coaches guide discovery
• How Katie used her transferable skills in her business.
• Managing client experience and setting boundaries
• Current challenges facing interior designers in 2024
• The impact of AI on interior design marketing
• Building authentic connections in a digital world
Key Takeaways:✨ Your marketing should reflect your authentic voice, not AI-generated content
✨ New designers should start with smaller, flexible scopes
✨ Data collection is crucial for pricing and process development
✨ Quality leads come from authentic connections, not just social media
Perfect For:• Designers struggling with pricing and boundaries
• Anyone looking to improve their client experience
• Designers navigating AI and marketing
• Business owners wanting to scale sustainably
Connect with our guest:Katie McFarlan - Decoded Design Company
Want to work together? Here are the ways I can help you in your business.
1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox
2. Start a HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.
I only have 8 spots available every month.
3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.
4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio
5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.
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