Afleveringen
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
Join Brad and Mercer as they chat about how small business owners can identify key metrics and master measurement marketing to guide their decisions.
Chris Mercer is an esteemed measurement marketing expert and the co-founder of MeasurementMarketing.io. With an unwavering dedication to helping marketers, marketing teams, and agencies understand and leverage data, Mercer has become a trusted name in the industry. Mercer's approach to measurement marketing is comprehensive and actionable. He guides his audience through the crucial steps of identifying key metrics, implementing measurement tools like Google Tag Manager and Google Analytics 4, and creating insightful dashboards. With his extensive knowledge and ability to simplify complex concepts, Mercer has become a sought-after speaker at prestigious conferences and events, including Traffic & Conversion, Social Media Marketing World, Content Jam, and more.
The Digital Slice Podcast is brought to you by Magai, up your AI game at https://friedmansocialmedia.com/magai.
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
Brad Friedman and Vibhor Kapoor chat about the pitfalls of last-click attribution, and how this leads to botched budget allocations and stagnant growth.
Vibhor Kapoor is the President of AdRoll, a marketing and advertising platform for business-to-consumer brands. Vibhor’s charter at AdRoll includes driving AdRoll's revenue growth and overseeing product, strategy, sales, operations, and marketing.
With almost three decades of industry experience, Vibhor brings business leadership expertise in SaaS and Cloud platforms. Most recently, he was a Senior Director in Adobe’s Digital Media Business, leading marketing and GTM efforts to incubate new categories in experience design and developer platforms. Before joining Adobe, Kapoor was a Vice President of Marketing at Box, leading product marketing, evangelism and demand generation for their API platform. He also spent a decade at Microsoft in leadership roles across marketing and product management and was an early member of the team that built Microsoft’s Azure business. Earlier in his career, Vibhor spent several years at General Electric and Hewlett-Packard in product management, sales and commercial operations.
Vibhor holds an MBA from Kellogg School of Management, Northwestern University in Illinois and a Bachelor in Technology from Indian Institute of Technology in Varanasi, India.
The Digital Slice Podcast is brought to you by Magai, up your AI game at https://friedmansocialmedia.com/magai.
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Zijn er afleveringen die ontbreken?
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
Join Brad and Nick Usborne as they explore copywriting in the AI age. Nick combines the power of AI with Emotional Intelligence to differentiate himself.
Nick Usborne, a copywriter since 1979, began writing for the web in 1995. As a pioneer in the craft of digital copywriting, he has influenced thousands of writers as they entered the online space.
Nick has received 15 awards for his copywriting work, with major clients, including Citibank and Apple. His advisory role extends to startups, especially in online consumer product sales.
As an accomplished trainer at events for companies like Yahoo!, Intuit, Walt Disney Attractions, Novartis Pharma, and John Deere, Nick’s global influence is evident in both his live training and in online courses reaching thousands of students in over 97 countries.
In “Futureproof Copywriting,” his latest course, Nick combines the power of AI with Emotional Intelligence, showcasing his commitment to advancing the dynamic field of digital copywriting.
The Digital Slice Podcast is brought to you by Magai, up your AI game at https://friedmansocialmedia.com/magai.
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
Join Brad Friedman and Amir Sachs as they chat about the perils of small businesses not having a cybersecurity plan in place and actively monitored.
Amir Sachs, Founder, and CEO of Blue Light IT is a renowned cybersecurity expert providing guidance to small and medium-sized companies worldwide. With featured insights on the Florida HCA healthcare security breach on ABC/WPBF, speaking engagements at the Boca Raton Chamber of Commerce, and many publications including in the American Hospital & Healthcare Management and South Florida Health and Wellness Magazine, Sachs has over 25 years of experience in mitigating cyber threats. Co-author of Amazon Best-Sellers, "Cybersecurity NOW" and "Managing Your Business Risk in the Cybersecurity Minefield," he founded Blue Light IT in 2003.
The Digital Slice Podcast is brought to you by Magai, up your AI game at https://friedmansocialmedia.com/magai.
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
Join Brad Friedman and Josef Schinwald for a conversation about the newest trends in podcasting and what the future might hold in this exciting media space.
Josef Schinwald is the CEO of Guest Experts On Air, an elite podcast booking agency. As a visibility strategist his diverse experiences in the media landscape, ranging from Associate Publisher to Vice-president of a multinational newspaper throughout Latin America, and a professor in paradigmatic business designs at three universities, have equipped him with in-depth business and marketing knowledge. Josef has a background in media and internet marketing and has taught courses on business measurement and profit patterns. This journey, coupled with over 50 TV show appearances has given him a rich understanding of the ever-evolving media dynamics.
The Digital Slice Podcast is brought to you by Magai, up your AI game at https://friedmansocialmedia.com/magai
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
Join Brad Friedman and Tamika Carlton as they chat about the importance of building and nurturing relationships with your marketing to grow your business.
Tamika Carlton is not just an awe inspiring Marketing Consultant, SEO and Communications Expert - she's also a Relationship Coach and avid traveler who believes in the power of forging meaningful connections! She has been featured on The Oprah Winfrey Show, Authority Magazine, HerForward, and other high profile media outlets. She is also the creator of the Couples Experience - an inclusive relationship company curating luxury couples events and retreats where they can keep the love alive and experience more.
Tamika takes her relationship-centered approach with entrepreneurs helping them to attract quality leads that increase revenue for their business. With couples, it’s about creating comfort & transparency so they can share stories and recognize love builds a better society – massive shifts have come from her kindhearted yet direct communication method.
The Digital Slice Podcast is brought to you by Magai, up your AI game at https://friedmansocialmedia.com/magai
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
In this episode of The Digital Slice Podcast, Brad Friedman and Gresham Harkless discuss marketing your business, the keys to content creation, and the recognition that your business is a media company.
Gresham “Gresh” W. Harkless Jr. is the founder of Blue16 Media and CBNation. Blue16 Media uses media & technology to change lives. These media properties include Blue16 Marketing-a digital marketing agency providing digital marketing services including web design, website support & SEO services. CBNation consists of media properties (blogs, podcasts and videos) helping the business community succeed. Central to Blue16’s marketing philosophy is that You Are a Media Company and that every organization is in the media business and can strategically leverage marketing tools, platforms, and “ingredients” to reach their goals.
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
Join Brad and Moira Vetter as they explore the intricacies of B2B marketing. They discuss longer sales cycles, sales funnels, what’s boring, and more.
Moira Vetter is the Founder & CEO of Modo Modo Agency, a 4-time Inc. 5000 company, a 2023 U.S. Chamber Top 70 Small Businesses and the 2023 Cobb Chamber Women-owned Business of the Year. Over three decades, Moira has fostered growth for Fortune 500 Global Brands and hypergrowth mid-market companies. She was named the 2022 NAWBO Woman Business Owner of the Year, a 2023 Leader in Corporate Citizenship and received the 2023 AMA Atlanta Lifetime Achievement Award. She is the author of Adventure and a former contributor to Forbes and Ad Age.
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
In this episode of The Digital Slice Podcast, Brad Friedman and Peter Guirguis talk about tips, tricks and trends for small business websites in 2024 and beyond.
Peter Guirguis is the founder of SwiftPress Support, a company dedicated to creating affordable, engaging websites and apps for small businesses. By leveraging scientific methods and psychological principles, Peter creates designs that not only attract customers but also keep them engaged. His work, recognized by the Wells Fargo Leaders Club, reflects his commitment to delivering impactful digital solutions. At SwiftPress Support, Peter’s approach is not just about building an online presence; it’s about empowering small businesses to connect deeply with their audience, driving success online and beyond.
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
Join Brad Friedman and Greg Brooks as they chat about the current state of SEO, the future of SEO in an AI world, and tactics to thrive today.
Greg Brooks is a leader and prominent figure in the digital marketing landscape, serving as a partner at SearchTides, a forward-thinking SEO agency. His role is pivotal in shaping the future of effective SEO, leveraging Large-Language Models (LLMs), and navigating the AI-driven era of the internet. With an impressive track record, Greg has successfully collaborated with industry giants such as Home Depot, Zillow, Western Union, and FanDuel.
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
Join Brad Friedman and Alison Richmond as they chat about the need for small business owners to craft a compelling story that helps communicate who they are.
As SVP of ClearEdge Marketing, Alison Richmond leads the largest division of ClearEdge by upholding its commitment to serve as a visionary growth partner and brand innovator to businesses across the talent and HR tech sector.
Alison has led marketing teams for more than a decade with a focus on ensuring the strategic development and careful tracking of integrated marketing campaigns to maximize ROI and increase brand reach. Constantly curious and passionate about driving growth, Alison is committed to helping companies navigate changing market conditions, building brands with purpose, and supporting the people behind the projects.
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
Join Brad Friedman and Linda Fanaras as they chat about branding and marketing, the differences between the two, and how to use marketing to drive your brand.
Linda Fanaras is the founder of Millennium Agency, a B2B brand development and marketing strategy firm that specializes in helping companies build a powerful brand, identify unique messaging that sets them apart in the market, and uncovers the white space in the market to lock in an effective marketing strategy. As a B2B expert and successful business owner, author, and host of the B2B Brand 180 Podcast, Linda shares a unique perspective on how to create impactful brands that drive real results.
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
Join Brad Friedman and David St. Germain as they chat about a variety of tactics to grow your business, including having more than one lead strategy.
After 12 years running various companies David exited the businesses in late 2023 and decided to focus on business growth consulting for companies that want to grow their business fast.
He built powerful strategies to enhance what he calls The 4 Pillars of Business Growth which consist of: Leads, Sales, Re-engineering Economics and Product Evolution. And now helps business owners and CEOs create new
plans to dominate their industry by applying maximum leverage to these 4 areas.The Digital Slice Podcast is brought to you by Magai, up your AI game at friedmansocialmedia.com/magai
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
Join Brad Friedman and Hannah Balliet as they chat about tools and tactics to help you create lead generation campaigns guaranteed to generate new customers.
Hannah Balliet is the passionate and purposeful leader of the Social Media Department at Ugly Mug Marketing. Over the past four years, she has grown her department by over 340% and has worked alongside hundreds of small business owners and entrepreneurs as they navigate the ever-changing digital marketing landscape.After launching over 4,000 social media campaigns, Hannah has had a front-row seat to the challenges and rewards marketers face today. From private clients to social media masterclasses, Hannah brings her expertise and energy as she teaches clients how to use social media to scale their business, generate leads and achieve results.
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
Join Brad Friedman and Jesse Ringer as they chat about search engine optimization (SEO) in the age of AI, Google GA4 and the pressure to create more content.
Jesse Ringer is the founder of Method and Metric, which launched in 2017. For over 10 years, he's helped business owners, entrepreneurs, and marketing teams build winning SEO strategies for their organizations.
Jesse's passion for progression, creativity backed by data, and the democratization of tech have led him to build an agency focused on connecting data and people in an ethical and forward-thinking way. Jesse is a creative problem solver, marketer, and entrepreneur, known for building high-performing teams and delivering results.
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
Join Brad Friedman and Sam Tomlinson as they discuss some hard truths we’ve seen in the direct to consumer market over the past 6 – 9 months and much more.
Sam brings a unique background spanning finance, technology, marketing, analytics & operations to both Warschawski and W Ventures. As a member of the W Ventures leadership team, Sam leads due diligence and valuation efforts, along with providing ongoing strategic growth and operational support to W Ventures portfolio companies.
In his role as EVP, Sam leads Warschawski’s award-winning Digital, Web & Analytics teams in the development, execution and optimization of integrated marketing campaigns and measurement strategies. Sam has established a data-driven culture throughout the agency while delivering exceptional bottom-line growth for clients through the fusion of innovative digital strategies with robust, multi-channel marketing campaigns.
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
Join Brad Friedman and Cynthia Krantz as they chat about digital audits, maximizing online presence, and making data-driven decisions to drive business growth.
Cynthia Krantz is the founder and President of Mezzo Creative LLC, a social and digital media agency. She has project managed campaigns for the likes of Nike, Aspen Dental and Vinfast Auto. Her company, founded in 2019, works with small to mid-sized businesses in all sectors, marrying big agency strategy with a boutique agency feel.
She has her Bachelor’s in Communication Studies from Furman University and a Master’s in Journalism from Marshall University. Cynthia is a passionate cook, lover of all things French, and proud to serve on the Executive Board of the Huntington Symphony Orchestra. She is mom to two amazing boys and wife to her best friend and Mezzo's biggest champion, Matthew.
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
Join Brad Friedman and Will Basta as they chat about the extraordinary growth of social commerce, which allows consumers to make purchases while scrolling.
Will Basta, an LA native and forward-thinking entrepreneur, brings a wealth of experience in e-commerce, venture capital, and digital innovation. As the co-founder of ACV Partners, an e-commerce management, logistics, and marketing firm, Will contributes strategic insight and leadership to build brands and grow online businesses for savvy investors. With over a decade of success in leading startups and driving growth, Will exemplifies the ability to create meaningful change in the ever-evolving digital landscape.
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
Join Brad Friedman and Rusty Shelton as they chat about building thought leadership focused on impact and the power of being intentional about creating your online image. This episode will empower you to take control of your online presence.
Rusty Shelton is a Senior Marketing Strategist at Forbes Books, bestselling author and successful entrepreneur. He’s the founder and chairman of Zilker Media, an award-winning agency based in Austin, Texas, that builds people-driven brands.
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
Join Brad Friedman and Samantha Carroll as they chat about the importance of integrating storytelling in your business and personal brand’s marketing mix.
As CEO and Principal Consultant of Once Upon A Brand, Samantha drives high-profile communications projects, ideates strategies, and defines messaging development for established and growth-stage clients, specializing in healthcare, advocacy, and education sectors. Samantha has advised organizations on ways to increase brand awareness and understanding and position themselves as industry leaders. Previous clients have included Mary’s Center, Walden University, IPS Learning (now Korn Ferry), Mylan Enterprises, Prevent Child Abuse America, and Historic Ships (in partnership with the Maryland Office of Tourism) on behalf of Maryland Fleet Week.
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