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This episode is all how to cultivate a "Millionaire Money Mindset." Wealthy people look at money differently, and you'll need to change how you view and manage your own finances if you want to join them.
Lifestyle Inflation Is A Good Thing – Lifestyle inflation isn't always bad. If you use your wealth to make your life more comfortable, or to invest in unique and memorable experiences, that's a great investment.
Things kick off with an update from Chase, who just closed a huge deal for his new media company that helped them smash their entire Q4 goal within the first month. Then, the boys share five lessons they've learned on their path to consistently having seven figure years.
Tune in if you want to learn how to "think like a millionaire" and start using money as a point of leverage instead of treating it like a scarce resource that needs to be hoarded.
“They say money can't buy happiness, and that's true, but money really does solve most problems to a degree. If you think about all the problems you have in your life, there is almost certainly a way to pay someone to solve it."
– Mason
WHAT YOU’LL LEARN ABOUT:
Momentum In Business And Life – We need to accept that life and business are both roller coaster rides – they always involve ups and downs. When you're having a good month, it can be easy to coast, but that's when you need to keep pushing, because it's really hard to get momentum going from a full stop and there's always a down cycle coming right around the corner.
Build Your Mental Resilience – Taking the occasional L is part of being a business owner. You can't let it keep you down, though. Use it as fuel to get creative and seek out opportunities to turn a short-term loss into an even bigger long-term win.
Why Settling Is Selfish – A lot of people think it's selfish to try to get right, but the real selfish play is to stop when you have "enough." It's great to take care of your personal needs, but putting a ceiling on your income means you can't invest in the communities and causes who need your support the most.
Build Your Team Of Experts – If you want to go fast, go alone. If you want to go far, go together. The sooner you realize it's better to spend the money to pay a subject matter expert instead of managing everything yourself, the sooner you'll unlock your business' true earning potential.
KEY MOMENTS IN THIS EPISODE:
00:00:00 – Introduction
00:04:22 – The Millionaire Money Mindset
00:05:20 – Mindset Hack #1
00:08:55 – Mindset Hack #2
00:12:38 – Mindset Hack #3
00:19:04 – Mindset Hack #4
00:21:30 – Mindset Hack #5
00:27:19 – Closing Thoughts
LIKE, FOLLOW, AND SUBSCRIBE
Subscribe to the show and listen to all our past episodes at www.dimonddownload.com.
Keep up with Chase at…
www.chasedimond.com
www.twitter.com/ecomchasedimond
www.linkedin.com/in/chasedimond
Keep up with Mason at…
www.copymba.com
www.twitter.com/CardinalMason
www.tiktok.com/@cardinalmason
SUPPORT THE PEOPLE WHO SUPPORT US
Podcast production, show notes, and distribution is handled by James Sowers at www.castaway.fm.
Thumbnail design is handled by Steven Baterina at www.creosocial.net. -
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In this episode, we get a quick recap of Chase and Mason's first in-person hangout, plus their best advice for navigating Q4 as a freelancer or agency owner.It all kicks off with a discussion about how your marketing messages are probably too complicated for your audience. Keep it stupid simple, so the information you're trying to communicate actually gets heard.
Then, they talk about what steps agency owners should take NOW to ensure they have a successful and stress-free fourth quarter.Tune in if you want to learn how to set your service business up for success in Q4 and beyond, or if you want to hear the latest update about Chase's LinkedIn course collab with a mega-influencer.
And, while you're here, drop your #1 business goal for Q4 in the comments. Let's finish the year strong, together!
“If you can really be there and be omnipresent for all your clients and really over-deliver in Q4, that sets up a beautiful Q1, Q2, where you've just earned a lot of trust and can start to cash in on that.”
– Chase DimondWHAT YOU’LL LEARN ABOUT:
Simple Scales, Fancy Fails – Why you should dramatically simplify your marketing messages to better align with your audience and improve your conversion metrics.
Survival Strategies For Agency Owners In Q4 – Fourth quarter is a beast, especially in the professional services industry. Learn what you should be doing now to preserve your sanity and lay a strong foundation for next year.
When & How To Test Out Performance Pricing – It might be too late to sell a client on pay-for-performance this year, but you can start sowing the seeds now so that next year you take home more of the profit during busy season.
Chase's New LinkedIn Course Launch – Chase partnered with a mega-influencer to produce a best-in-class course on LinkedIn marketing. It just launched, so he's finally sharing who his partner is and where you can find more information.
Leveraging LinkedIn for Agency Growth – Hear personal experiences from Chase and Mason, outlining how they and their students have used LinkedIn as a tool to acquire clients for their agencies and solo practices.KEY MOMENTS IN THIS EPISODE:
00:00:00 – Introduction
00:01:17 – Why you should "dumb down" your marketing
00:05:07 – Examples of success brands built with a K.I.S.S. approach
00:07:59 – Why Q4 is so challenging for agency owners
00:12:21 – Strategies for having a smooth fourth quarter
00:14:23 – Why you might want to explore performance bonuses next year
00:17:03 – Details about Chase's LinkedIn course launch with ???
00:23:18 – Final thoughtsLIKE, FOLLOW, AND SUBSCRIBE
Subscribe to the show and listen to all our past episodes at www.dimonddownload.com.
Keep up with Chase at…
www.chasedimond.comwww.twitter.com/ecomchasedimondwww.linkedin.com/in/chasedimondKeep up with Mason at…
www.copymba.comwww.twitter.com/CardinalMasonwww.tiktok.com/@cardinalmasonSUPPORT THE PEOPLE WHO SUPPORT US
Podcast production is handled by James Sowers at www.castaway.fm.
Thumbnail design is handled by Steven Baterina at www.creosocial.net. -
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This episode is all about how to host an amazing in-person event. We all know how dry and boring conferences can be when they use a cookie-cutter approach, so Chase and Mason break down exactly what a “best in class” meetup would look like.It all starts by recapping Chase’s recent experience at an event called Commerce Roundtable, where he highlights what the organizers did well to make it stand out from most live events. Then, the guys break that down into tactical advice Mason can apply to his first real in-person mastermind for members of his CopyMBA inner circle.
Tune in if you want to learn what separates a so-so event from an amazing experience, or if you want to hear what big plans the boys have in store to close out the year.
And, while you’re here, give a shout-out to the best live event you’ve ever attended in the comments!
“I think the biggest message is just be a good person. Do good things for the community that end up being a win-win for everyone. You'll be really surprised by the support that you get in return.”
– Chase DimondWHAT YOU’LL LEARN ABOUT:
Mason’s New Italian Interior Designer – Mase missed the deadline on getting his new studio set up, but he’s bringing in the big guns to help out! Hear how he found her, and why he’s paying five figures to get the perfect vibe.
Chase’s Experience At Commerce Roundtable – Jimmy and his team really nailed this event, so Chase shares what made it such a great experience, from the speaker lineup to the venue and extracurriculars.
A Sneak Peek At Chase’s New Media Company – Chase is getting back into the ecommerce and email marketing game by partnering up with a heavy hitter to launch a new media brand. Hear where they’re at today and how they plan to make a splash over the next few weeks.
How Mason Plans To Crush His Own Live Event – The boys translate Chase’s experience into a tactical playbook Mason will use to host his own in-person event for members of his Inner Circle. Steal the best practices he plans to use to make that an amazing experience for his most accomplished students.
Q4 Goals and Ambitions – It’s hard to believe, but Q4 is here! The boys talk about their lofty goals for the rest of the year and lay out exactly what needs to happen for them to get there.KEY MOMENTS IN THIS EPISODE:
00:00:00 – Introduction
00:02:57 – Commerce Roundtable Recap
00:05:39 – Chase’s New Project (Media Brand)
00:09:08 – Planning For The First Live CopyMBA Event
00:11:07 – How To Host An Amazing In-Person Meetup
00:20:07 – Chase And Mason’s Goals For Q4
00:25:15 – Closing Thoughts & Send-off
LIKE, FOLLOW, AND SUBSCRIBE
Subscribe to the show and listen to all our past episodes at www.dimonddownload.com.
Keep up with Chase at…
www.chasedimond.com
www.twitter.com/ecomchasedimond
www.linkedin.com/in/chasedimond
Keep up with Mason at…www.copymba.com
www.twitter.com/CardinalMason
www.tiktok.com/@cardinalmason
SUPPORT THE PEOPLE WHO SUPPORT US
Podcast production, show notes, and distribution is handled by James Sowers at www.castaway.fm.
Thumbnail design is handled by Steven Bat
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Watch this episode on YouTube
In this episode, we hear about Mason’s experience at New York Fashion Week (not on the catwalk, sadly) and the fellas share some of their best tips around networking, dealing with problem clients, and breaking through plateaus when building a brand.It all kicks off with a discussion about how to get in tight with celebrities and A-list influencers in your space, without coming off as sleazy or creepy. Then, the boys talk about dealing with nightmare clients and how to shore up your filtering systems. Finally, they talk about the value of consistency and how sometimes your audience growth efforts finally pop after weeks (or months) of frustration.
Tune in if you want to learn how to effectively network and build relationships that can propel your career forward, or if you’re struggling to build your personal brand and want some motivation to see it through to the finish line.
Have you ever met a celebrity or big influencer? Share your most impressive name drop in the comments!
“If you have spent two, three months doing something consistently and nothing's actually happening for you, that doesn't mean that it's actually dead.”
– Chase DimondWHAT YOU’LL LEARN ABOUT:
Networking With Influencers And Celebrities – The boys talk about how to connect with influential people in a niche without feeling like a creep. They emphasize treating high profile people like a friend, not an idol, and emphasize leading with valuable support that has no strings attached.
How To Stand Out In Someone’s Inbox – Chase shares a cold email that broke through the noise and got his attention. The guys share their thoughts on how to make a genuine connection with an influential person who doesn’t even know you exist yet.
Filtering Out An Dealing With Problem Clients – Chase and Mason talk about what filters they have in place to weed out poor-fit clients, and how they handle the situation whenever a seemingly good client turns into a nightmare account. You can’t prevent 100% of bad-fit experiences, but their advice can help you minimize your exposure to high stress, low value engagements.
The Importance of Consistency For Audience Growth – Finally, the boys emphasize patience and consistency when it comes to building your audience. They emphasize that it often takes weeks or months of effort and experimentation to find the perfect approach that eventually leads to rapid growth. Don’t give up digging right before you get to the gold!KEY MOMENTS IN THIS EPISODE:
00:03:53 – How to connect with influential people
00:15:20 – The anatomy of a high quality client
00:21:09 – How to deal with nightmare clients
00:23:37 – Why persistence is key to audience growth
00:27:05 – Closing thoughts and resources
LIKE, FOLLOW, AND SUBSCRIBE
Subscribe to the show and listen to all our past episodes at www.dimonddownload.com.
Keep up with Chase at…
www.chasedimond.comwww.twitter.com/ecomchasedimondwww.linkedin.com/in/chasedimondKeep up with Mason at…
www.copymba.comwww.twitter.com/CardinalMasonwww.tiktok.com/@cardinalmasonSUPPORT THE PEOPLE WHO SUPPORT US
Podcast production, show notes, and distribution is handled by James Sowers
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In this episode, Chase and Mason cover a variety of topics around personal branding, ranging from how to build an effective marketing funnel to how to structure your LinkedIn profile for success.They start by doing some “funnel hacking” to reverse engineer the customer acquisition model that helped Publishing.com go from $2M to $100M almost overnight. This ties into Alex Hormozis value equation, which they use to self-assess their own offers.
Next, they run a personal brand audit on an Instagram influencer who has done an amazing job identifying a differentiated niche and positioning herself as THE go-to resource for that community.
Tune in if you want to copy a successful personal branding playbook, and ride along as Chase tears down Mason’s LinkedIn profile to help him grow his audience faster.
"Content alone isn't enough to go viral these days. Every person doing ghostwriting or content should have some distribution built in. Content alone isn't enough."
– Chase DimondWHAT YOU’LL LEARN ABOUT:
Funnel Hacking $100 Million Company – The boys analyze a company from Alex Hormozi’s portfolio that’s gone from $2M to $100M in not time flat. They share the good, the bad, and the ugly from this high-performing funnel.
Personal Brand Breakdown – Mason leads an audit of a successful Instagram influencer who has carved out the perfect niche for herself. The guys translate her efforts into a handful of tips anyone can use to build a better brand.
How To Be A Premium Brand – The fellas discuss the importance of presenting a premium image while creating content for your brand. They emphasize the benefits of having high-quality production, not just amazing content.
Roasting Mason’s LinkedIn Profile – Chase evaluates the effectiveness of Mason’s LinkedIn profile and outlines a few modest changes he could make to significantly increase visibility and attract more followers.
Why Fall Is A Great Time For Change – The guys compare the effectiveness of starting new habits or projects in September versus New Year's and discuss why the fall season might be the best time of year to “start fresh.”KEY MOMENTS IN THIS EPISODE:
00:01:44 – Funnel Hacking A $100M Business00:06:56 – Breaking Down The Value Equation00:10:04 – How To Become A “Mass Market” Brand00:12:40 – Analyzing The Personal Brand Of An IG Influencer00:21:35 – Roasting Mason’s LinkedIn Profile00:25:45 – Anyone Who Writes Should Invest In Distribution00:27:56 – Closing ThoughtsLIKE, FOLLOW, AND SUBSCRIBE
Subscribe to the show and listen to all our past episodes at www.dimonddownload.com.
Keep up with Chase at…
www.chasedimond.comwww.twitter.com/ecomchasedimondwww.linkedin.com/in/chasedimondKeep up with Mason at…
www.copymba.comwww.twitter.com/CardinalMasonwww.tiktok.com/@cardinalmasonSUPPORT THE PEOPLE WHO SUPPORT US
Podcast production, show notes, and distribution is handled by James Sowers at www.castaway.fm.
Thumbnail design is handled by Steven Baterina at www.creosocial.net.
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Watch this on YouTube: https://youtu.be/zivim8b7Hqs
In this episode, Chase and Mason discuss some of the biggest Ls they’ve taken as business owners, and the steps they took to turn their setbacks into comebacks.They also share their best advice for building killer products, which includes actively listening to customer feedback and finding new ways to take off your “expert hat” and look at your work through the eyes of a beginner.
They wrap up the conversation by talking about a new project Mason’s working on, and how much he’s enjoyed going from being the master to being the student all over again.
Tune in if you want to hear a few anti-success stories and drop a comment with the book you think the boys should use to kick off the Dimond Download book club.
"I remember a period of time where I thought, 'Oh man, this isn't all that it was chalked up to be.' We were counting on this money, and it just didn't come. Those early days were brutal."
– Chase DimondWHAT YOU’LL LEARN ABOUT:
Business Recovery Stories – Hear about a few of the guys’ past failures and what lessons they continue to carry with them to avoid going through the same miserable experiences.
Getting Ghosted By Clients – Learn what steps to take to prevent getting ghosted by clients who accept your work, but intentionally (or unintentionally) avoid paying what you’re owed.
How To Build A Killer Product – Gain a better understanding of how customer feedback can help you shape your product into something that’s even more valuable than what you’d be able to come up with in isolation.
Community Building For Services – It may seem counterintuitive, but layering a community component on top of a service business can significantly improve client retention and provide better client outcomes with minimal additional effort.
Sustaining The “Beginner’s Mindset” – Learn about the value of putting yourself in uncomfortable situations, where you’re trying to learn a new skill from scratch, and how that can provide inspiration for other lines of work where you’re much more experienced.KEY MOMENTS IN THIS EPISODE:
00:01:50 – Business Recovery/Bounceback/Survival Stories
00:09:00 – Getting Ghosted By Clients Who Won't Pay
00:12:30 – What You Give Out, You Get Back 10x Over
00:17:05 – How To Be A Better Course Seller/Online Coach
00:20:11 – Importance of Listening To Customers & Serving Their Needs
00:24:35 – Mason's Going Deep On Research For A New Project
00:29:11 – How Many Hours A Week Of Free Time?
00:31:36 – Dimond Download Book Club?
00:34:00 – Closing Thoughts
LIKE, FOLLOW, AND SUBSCRIBE
Subscribe to the show and listen to all our past episodes at www.dimonddownload.com.
Keep up with Chase at…
www.chasedimond.comwww.twitter.com/ecomchasedimondwww.linkedin.com/in/chasedimondKeep up with Mason at…
www.copymba.comwww.twitter.com/CardinalMasonwww.tiktok.com/@cardinalmasonSUPPORT THE PEOPLE WHO SUPPORT US
Podcast production, show notes, and distribution is handled by James Sowers at www.castaway.fm.
Thumbnail design is handled by Steven Baterina at www.creosocial.net.
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In this episode, Chase and Mason discuss what makes the difference between “big” businesses and “HUGE” businesses, and lay out some of the common traits they’ve observed among the top 1% of founders.
They also tell stories of their best “money well spent” scenarios, where the value they got from the product or experience was exponentially more than what they invested. Spoiler Alert: The examples they share aren’t the ones you’d expect.
The conversation wraps up with a quick business update from Mason, who finally decided to take ads seriously and is now on track to have his first $1M month.
Tune in to get a sneak peek at Mason’s new penthouse pad (it’s absolutely baller) and drop a comment with your own best “money well spent” story.
"I think number one is just like the entrepreneur is hungry and they're hungry not for a base hit, or even a double – they're hungry for a home run or a grand slam. And they’re going to keep swinging until they get it."
– Chase DimondWHAT YOU’LL LEARN ABOUT:
Factors for Big Business Success – Learn what separates big businesses from HUGE businesses, and what common traits, tendencies, or behaviors make these ambitious founders uniquely capable of building such behemoths.
Best “Money Well Spent” Scenarios – Hear examples from the boys about things they’ve paid for that have returned 10x more than they spent. These aren’t your common investment examples, but lesser-known products, services, and experiences that are worth every penny – and then some!
Buying Clout – If you have more money than you know what to do with, you’re probably going to default to acquiring material possessions. That’s all well and good, but the boys are here to tell you why investing in relationships, not objects, is a better use of that money.
Paid Ads Success – Learn how Mason started experimenting with paid acquisition and is already seeing a significant ROI, which has him on track to have his first seven figure month by the end of the year.
Audience Monetization Mastery – Many creators have huge audiences, but it doesn’t translate into significant revenue for their business. Hear the fellas discuss why they think Mason is so much better at monetizing that attention, and take notes on which aspects you can apply to your own content.KEY MOMENTS IN THIS EPISODE:
00:00:00 – Introduction00:01:42 – Why are big businesses big?00:08:05 – What are the traits of a top 1% founder?00:13:20 – Examples of the best "money well spent"00:21:08 – Benefits of patronizing the same spot and "buying clout"00:26:11 – Mason Business Update00:35:09 – Closing Thoughts & ResourcesLIKE, FOLLOW, AND SUBSCRIBE
Subscribe to the show and listen to all our past episodes at www.dimonddownload.com.
Keep up with Chase at…
www.chasedimond.com
www.twitter.com/ecomchasedimond
www.linkedin.com/in/chasedimond
Keep up with Mason at…
www.copymba.com
www.twitter.com/CardinalMason
www.tiktok.com/@cardinalmason
SUPPORT THE PEOPLE WHO SUPPORT US
Podcast production, show notes, and distribution is handled by James Sowers at www.castaway.fm.
Thumbnail design is handled by Steven Baterina at www.creosocial.net.
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In this episode, Chase and Mason talk about the value of spending time with people in-person, whether that’s taking time off to enjoy a golf trip with the boys, attending a private mastermind, or hosting an industry meet-up.
Mason also shares his best takeaway from attending a mastermind hosted by Jeremy Haynes, which involves a concept called “goal math” that makes even your most ambitious revenue targets feel attainable.
They wrap up the conversation by sharing a few high value projects they’ve each been putting off, and discuss how silly it is to delay doing something that will obviously have a positive impact on the business.
Tune in to find out if Chase and Mason are going to start “The Dimond Dinner Series” after getting so much value from hanging out with folks IRL.
"I don't think you can tell when someone's decent to good. But when the production quality is high AND the content is valuable, that’s when it’s actually perceived to be high value. That's the trifecta."
– Mason
WHAT YOU’LL LEARN ABOUT:
The Power of "Goal Math" – Mason shares how a mastermind event taught him this method of setting revenue goals and calculating the number of leads/clients needed to achieve them. This is a great way to make your most ambitious goals feel reasonable and attainable.The Power of In-Person Connections – Both Chase and Mason share their experiences using in-person trips, masterminds, and meet-ups to build relationships. They highlight the unmatched benefit of face-to-face interactions over online alternatives.Putting Off The “Important, But Not Urgent” – The fellas admit to putting off important tasks, even when they know they could have a significant impact on their business. They also discuss strategies for avoiding this tendency in the future.Leveling Up Communication Skills – Chase emphasizes the importance of being an elite communicator and shares his goal of working with an experienced coach or mentor to become a Top 1% public speaker.How Production Quality Influences Customer Perception – Mason and Chase both share their personal experiences with scenarios where production quality made a significant impact on first impressions and conversions, especially for something like a professional service or high ticket course.KEY MOMENTS IN THIS EPISODE:
00:00:00 – Introduction00:03:20 – How “Goal Math” Can Help You Hit Your Targets00:08:04 – The Power Of In-Person Trips, Masterminds, and Meet-ups00:19:05 – Things We’ve Been Putting Off For No Good Reason00:26:29 – The Impact Of Production Value On Perceived Value00:30:21 – Closing ThoughtsLIKE, FOLLOW, AND SUBSCRIBE
Subscribe to the show and listen to all our past episodes at www.dimonddownload.com.
Keep up with Chase at…
www.chasedimond.comwww.twitter.com/ecomchasedimondwww.linkedin.com/in/chasedimondKeep up with Mason at…
www.copymba.comwww.twitter.com/CardinalMasonwww.tiktok.com/@cardinalmasonSUPPORT THE PEOPLE WHO SUPPORT US
Podcast production, show notes, and distribution is handled by James Sowers at www.castaway.fm.
Thumbnail design is handled by Steven Baterina at www.creosocial.net.
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In this episode, the boys catch up after a brief hiatus. Mason shares how a Tiktok follower accused him of being a fraud. Chase talks about his experience recording a new course for one of the world’s most popular B2B influencers.
They both share their takeaways, which center around what separates “good” creators from “great” creators, and what to look for to determine whether or not a person will live up to the public persona they display.
The fellas wrap up the conversation by sharing a few marketing resources they recently discovered that seem promising, and Chase provides an update on how his LinkedIn growth business is doing.
Tune in if you want to hear how Mason is handling the heat, or hear what the people behind some of your favorite influencer accounts are really like.
“I think it's all right to put extra effort into things that can't ROI just because it would be sick. You know what I mean? Let's just try and brand this as something amazing because WE’RE amazing.”
– MasonWHAT YOU’LL LEARN ABOUT:
How To Handle Getting Called A Fraud – Having a big audience isn’t all sunshine and rainbows. Sometimes you attract haters, and even though you want to defend yourself, it doesn’t always make sense to clap back.What Separates Experts From Amateurs – The top 1% of creators are bring their best effort to the table, every time. Learn why you need to treat your business like a professional if you want to keep up in an increasingly competitive world.Why Most Creators Are Smarter Than You Think – Sometimes influencers have to “dumb it down” to appeal to the masses. Some of the most popular creators out there are even more savvy and intelligent than you might expect.Fun New Marketing Tools and Resources – Learn about two new resources that Chase and Mason stumbled upon since they last recorded, and hear how they’re immediately applying them to their businesses.The Latest On Chase’s LinkedIn Growth Service – Business is booming, and Chase is starting to expand the feature set to keep growing and further improve client retention.KEY MOMENTS IN THIS EPISODE:
00:00:00 – Introduction00:01:31 – Responding to Online Criticism00:03:19 – Shooting Course Content With A B2B Superstar00:06:43 – Lessons Learn From Working With True Pros00:13:43 – What B2B Influencers Are Really Like Behind The Scenes00:15:24 – Promising New Marketing Resources00:23:23 – LinkedIn Growth Business Update00:28:13 – Should Mason Become A LinkedInfluencer?00:31:03 – Closing Thoughts
LIKE, FOLLOW, AND SUBSCRIBESubscribe to the show and listen to all our past episodes at www.dimonddownload.com.
Keep up with Chase at…
www.chasedimond.com
www.twitter.com/ecomchasedimond
www.linkedin.com/in/chasedimond
Keep up with Mason at…
www.copymba.com
www.twitter.com/CardinalMason
www.tiktok.com/@cardinalmason
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In this episode, Chase and Mason discuss the content creation and distribution strategies they’ve used to grow their audience to over 1 million followers and subscribers, particularly on platforms like email, LinkedIn, and Twitter.
They emphasize the importance of creating valuable content that resonates with your target audience and the significance of engaging with people who reply to your posts as well as other influential players in your space.
Tune in if you want to hear what content creation and distribution strategies are working on various platforms right now, and learn how to leverage those tactics to drive more sales for your products or services.
"The more advanced the information you give, the better. If you're leading the market in sophistication, you're going to get all the money."
– Mason
Content Formats on LinkedIn and Twitter – Learn which formats are performing better on LinkedIn compared to Twitter and why it's so important to customize your content to the platform you're posting on.Balancing Personal and Professional Content – Understand the impact of sharing personal stories and lifestyle content alongside professional content, to humanize yourself while establishing your professional authority.Selling Without Selling – Take notes on strategies for promoting products or services without appearing too salesy, so that you can drive leads for your business without compromising your reputation.Engagement Bait Posts – Strategically deploy “engagement bait” content to boost interactions with your posts and amplify your reach across a variety of platforms.Frequency of Content Posting – Factor in the recommended volume of posts to publish per week, and dial in the perfect ratio of value-driven posts (about 80%) to promotional posts (about 20%).Commenting for Distribution – Avoid missing one of the most effective growth strategies – engaging with posts from other people. Commenting on content from others can actually boost your own reach.Building Authority through Content – Establish your expertise and credibility by posting authoritative content like proprietary processes, client case studies, success stories, and lessons learned.
WHAT YOU’LL LEARN ABOUT:KEY MOMENTS IN THIS EPISODE:
00:00:00 – Introduction00:01:46 – Introduction to Social Media Growth00:02:35 – Content Strategies for LinkedIn and Twitter00:03:27 – Understanding Platform Dynamics00:05:14 – Creating Effective Content Formats00:12:11– Repurposing and Recycling Content00:15:12 – Types of Content to Create00:27:45 – Live Audience Excitement00:28:08 – Promotional Posts Strategy00:30:33 – Selling Without Selling00:33:53 – Engagement Bait Tactics00:37:30 – Closing ThoughtsLIKE, FOLLOW, AND SUBSCRIBE
Subscribe to the show and listen to all our past episodes at www.dimonddownload.com.
Keep up with Chase at…
www.chasedimond.comwww.twitter.com/ecomchasedimondwww.linkedin.com/in/chasedimondKeep up with Mason at…
www.copymba.comwww.twitter.com/CardinalMason -
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The fellas kick off this episode of The Dimond Download by recapping Chase’s weekend away at a wedding that cost over $1 Million to put on.
They also cover a handful of interesting topics ranging from the downside of building a business that’s heavily reliant on your personal brand to current perspectives on the value of a college education and their future plans for growing the podcast.
This is required listening for anyone who is in the thick of building their personal brand online or interested in using a podcast as a growth lever for their business.
When you’re done taking notes, head to the comments section and let us know the craziest thing you’ve ever experienced at a wedding – but keep it PG-13!
WHAT YOU’LL LEARN ABOUT:
Chase’s Crazy Wedding Weekend – Recap Chase’s recent trip to a cousin’s wedding, where rumor has it the cumulative cost of the venue, activities, meals, and entertainment was over $1 million.Jeremy Haynes' Tornado Ad Strategy – Take a hyper-tactical look at an ad strategy used by Jeremy Haynes, which leverages existing content to produce a retargeting funnel that keeps your sales pipeline overflowing.Downside Of Building A Personal Brand – Explore the downsides of building a business that’s reliant on a personal brand, including: privacy concerns, challenges selling the business, and the pressure to maintain a consistent public image.The Value Of A College Education – Hear perspectives about college experiences, including both the benefits (Ex: social networking) and potential drawbacks (Ex: costs, lack of practical application) to get a fairly balanced view of what the current value of a college education truly is.Podcast Growth Strategies – Brainstorm strategies and tactics that can be used to expand the reach of a podcast and form stronger relationships with members of your audience.KEY MOMENTS IN THIS EPISODE:
00:00:00 – Introduction
00:01:59 – Chase’s Epic Wedding Weekend
00:05:10 – The Jeremy Haynes Tornado Ad Strategy
00:11:25 – Challenges and Downsides Of Personal Brands
00:17:56 – Benefits & Drawbacks Of Going To College
00:20:27 – Growing The Podcast Through Guests and Giveaways
00:31:36 – Livestreaming As A Podcast Growth Tactic
00:32:08 – Closing Thoughts
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Keep up with Chase at…
www.chasedimond.com
www.twitter.com/ecomchasedimond
www.linkedin.com/in/chasedimond
Keep up with Mason at…
www.copymba.com
www.twitter.com/CardinalMason
www.tiktok.com/@cardinalmason
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In this episode, Chase shares a retrospective of his most recent course launch, covering everything from how to create demand to how to capture lessons learned so that your next course launch can be even better.
Throughout the conversation, both of the guys talk about their experience with previous course launches and share some of their best advice for making tough decisions like how to price your course or striking the perfect balance for building up hype heading into the launch without coming off as overly spammy or self-promotional.
This is an absolute must-listen for anyone who wants a step-by-step playbook for making their first course launch or their next course launch a runaway success. When you’re done taking notes, drop a comment with your favorite tactic that was shared!
WHAT YOU’LL LEARN ABOUT:
How To Successfully Build & Launch A Course – Review the end-to-end process of launching a course, from brainstorming the course structure to creating content and utilizing different marketing strategies to crush your revenue goals.
The Perfect Tech Stack For Any Course Launch – Get a checklist of the tools and tech that are necessary to launch and support the course effectively, from website hosting to email marketing, payment processing, and CRM for buyers.
Demand Generation Strategies That Work – Learn how to build hype around your launch without coming off as a sleazy snake oil salesman. Copy successful tactics like building a waitlist, utilizing social media, and offering pre-sale discounts.
Webinar Launch Strategy – Consider the often overlooked strategy of promoting a new course offering through webinars, which quickly build trust and authority and create genuine urgency that can quickly turn leads into customers.
Course Pricing Strategy – Learn about how to set the price(s) for your course, and what aspects might help you decide whether what you’re building is better suited as a low ticket offer, a high ticket option, or something in between.
Course Launch Expectations – Gain valuable perspective on how to set healthy, realistic expectations for your launch results, which should be based on your unique situation, not the highlight reel you commonly see on social media.KEY MOMENTS IN THIS EPISODE:
00:00:00 – Introduction
00:02:29 – Chase’s Latest Course Launch Experience
00:05:52 – Personal Experience With Demand Generation For Courses
00:09:07 – Pricing Strategies & Finding The Right Fit
00:11:18 – The Perfect Course Launch Tech Stack
00:18:28 – Effective Multi-Channel Marketing For Courses
00:24:29 – Webinar Strategy for Course Launch
00:29:18 – Educational Email Sequences For Courses
00:33:24 – Can A Course Business Make $1M+ ?
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Keep up with Chase at…
www.chasedimond.com
www.twitter.com/ecomchasedimond
www.linkedin.com/in/chasedimond
Keep up with Mason at…
www.copymba.com
www.twitter.com/CardinalMason
www.tiktok.com/@cardinalmason
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In this episode, Chase and Mason talk about a variety of topics ranging from practical uses for AI tools to the insane momentum (and earnings!) behind independent creators repping ecom brands on Tiktok shop.
They also talk about the ups and downs of running a company, why it’s so hard to consistently capture the low hanging fruit in your business, and what makes the difference between LinkedIn content that’s mid and content that blows up.
Give it a listen, and when you’re done, hit the comments section to let us know what you think the next big “flop” will be after Web3 and NFTs!
WHAT YOU’LL LEARN ABOUT:
Is The Hype Train For AI De-Railed? – The boys have mixed opinions on the impact and longevity of AI. Listen in to figure out which one is using AI tools daily and which one is still a skeptic.
Practical Use Cases For AI Tools – Hear examples of how AI tools are providing utility both in business and day-to-day life, and get inspired for other ways that AI could be used to streamline more complex tasks like content creation.
TikTok Shop Opportunities – There is a ton of opportunity in this space right now, and Mason lays out the playbook for doing five or even six figures PER MONTH as a creator promoting brands through Tiktok shop.
LinkedIn Business Updates – Chase provides an update on his LinkedIn growth business, and Mason chimes in with a status report on the previous idea to layer a ghostwriting component into the service to increase customer lifetime value.
Content Creation Strategies – Chase emphasizes the importance of content quality as a variable for determining how much growth your account will experience. The difference between “meh” content and amazing content may seem negligible, but the impact it can have on performance is exponential.
The Never-Ending Ups and Downs Of Business – The fellas talk about how even after years of entrepreneurial success, they still struggle to capture all of the value that exists for their businesses, and still second guess themselves during a big launch or promo campaign.KEY MOMENTS IN THIS EPISODE:
00:00:00 – Introduction
00:03:12 – Are We Still Bullish on AI?
00:05:28 – Interesting AI Tools and Products
00:08:32 – Practical Use Cases For AI Technology
00:11:30 – Why It’s Okay To Be Late To A Trend
00:13:10 – The Crazy Opportunity For Tiktok Shop
00:20:00 – LinkedIn Growth Business Update
00:22:30 – How Content Quality Impacts Growth
00:25:08 – Missed Opportunities In Business
00:28:23 – The Ups And Downs Of Running A Company
00:30:15 – Closing Thoughts
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Keep up with Chase at…
www.chasedimond.com
www.twitter.com/ecomchasedimond
www.linkedin.com/in/chasedimond
Keep up with Mason at…
www.copymba.com
www.twitter.com/CardinalMason
www.tiktok.com/@cardinalmason
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Send us a text
In this episode, Chase and Mason talk about a variety of topics ranging from the moments they first started to feel like they were “making it” to recapping some of their business failures and what red flags they watch out for when spinning up new projects.
They also talk about how Mason went from a carnivore diet skeptic to a convert in just a few hours thanks to indoctrination marketing. Finally, they introduce the concept of “trust hours” and how they can earn you a 10x return on your marketing efforts.
Give it a listen, and when you’re done, hit the comments section to tell us about YOUR biggest business failure!
WHAT YOU’LL LEARN ABOUT:
Revisiting “I’ve Made It” Moments – The boys reflect on their rapid growth on various social media platforms and the impact that specific moments had on the trajectory of their careers.
Indoctrination Marketing – Mason shares how watching one Tiktok video sent his entire feed spiraling toward the carnivore diet, and how that led to him giving it a full-send test drive in just a matter of hours.
The Proven Power Of “Trust Hours” – Mason teaches us about a concept called trust hours and why they are one of the highest leverage marketing activities you can invest your time in.
LinkedIn Ghostwriting Service Update – The boys revisit the idea of layering a ghostwriting service on top of Chase’s LinkedIn product by sourcing talented writers from the CopyMBA ecosystem.
Business Failures & Lessons Learned – Both Chase and Mason share examples of failed business ventures from their past, and share the trends or red flags they try to avoid when launching new projects.KEY MOMENTS IN THIS EPISODE:
00:00:00 – Introduction
00:03:15 – Revisiting Our “Made It” Moments
00:08:49 – Marketing Lessons From The Carnivore Diet
00:13:48 – Trust Hours: A High Impact Marketing Tactic
00:15:16 – LinkedIn Ghostwriting Service & Platform Updates
00:18:54 – Business Failures & Lessons Learned
00:26:00 – Helping People Is More Rewarding Than Helping Brands
00:29:53 – Closing Thoughts
LIKE, FOLLOW, AND SUBSCRIBE
Keep up with Chase at…
www.chasedimond.com
www.twitter.com/ecomchasedimond
www.linkedin.com/in/chasedimond
Keep up with Mason at…
www.copymba.com
www.twitter.com/CardinalMason
www.tiktok.com/@cardinalmason
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Send us a text
In this episode, Chase and Mason talk about a variety of topics ranging from a Taylor Swift conspiracy theory to their biggest regrets about their careers so far.
They also talk about how to avoid getting taken advantage of by business “partners” who aren’t exactly trustworthy and Mason shares an idea that can help Chase earn $500k+ in additional revenue by the end of the year.
Give it a listen, and drop your favorite member of One Direction in the comments!WHAT YOU’LL LEARN ABOUT:
Gold Diggers vs. Clout Chasers – Learn about the difference between the perks and privileges wealthy people receive compared to those received by celebrities, influencers, and other people with social status. How Much Trust Is Too Much? – Understand the importance of having a healthy amount of trust AND skepticism when negotiating business deals, as well as how to protect yourself against bad actors.Regrets and Missed Opportunities – Hear about some of Chase and Mason’s biggest regrets or missed opportunities so far, and how capitalizing on some of them might have sent them down a different, less fulfilling path.Balancing Work and Family – Appreciate that having some “missed opportunities” isn’t necessarily a bad thing, as long as you ultimately end up with a health balance of business growth and personal satisfaction.Expanding Chase’s LinkedIn Growth Service – Mason shares an idea that could add another half million in revenue to Chase’s LinkedIn service, and Chase opens the door for anyone who’s interested in being a beta tester.KEY MOMENTS IN THIS EPISODE:
00:00:00 – Introduction
00:02:33 – Is Taylor Swift A Plant For The NFL?
00:04:13 – The Influence Of Wealth vs. Social Status
00:09:55 – The Role Of Trust & Loyalty In Business Deals
00:20:29 – Biggest Regrets In Business So Far
00:25:17 – Idea For Expanding Chase’s LinkedIn Service
00:32:57 – Closing Thoughts
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Keep up with Chase at…
www.chasedimond.com
www.twitter.com/ecomchasedimond
www.linkedin.com/in/chasedimond
Keep up with Mason at…
www.copymba.com
www.twitter.com/CardinalMason
www.tiktok.com/@cardinalmason
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Send us a text
In this episode, we catch up on Mason’s birthday, Chase’s trip to Hawaii, and a handful of business topics that have been on the docket for a couple weeks.
The fellas talk about what feels like a mass migration from Twitter to LinkedIn and how some B2B influencers are making a killing by doubling down on what many consider to be the web’s “most boring social network.” They also talk about run-ins with Tier 1 celebrities and consider when it does and doesn’t make sense to outsource tasks.
Give it a listen, and don’t forget to drop an “HBD” in the comments for Mason!
WHAT YOU’LL LEARN ABOUT:
Mason’s Birthday and Chase’s Vacation in Hawaii – Hear how the guys think about vacationing as entrepreneurs and what perspective they’re bringing to their work after these two milestone events.Success of LinkedIn for B2B Creators – Learn why thousands of creators are ditching X for LinkedIn, and hear about one person who ran a six figure course launch with almost 100% margins using LinkedIn as the primary sales channel.Celebrity Encounters – The boys have almost literally rubbed shoulders with some of the most well-known and well-off people in the world. Hear a couple stories about their close encounters with A-list celebs.The Pros and Cons of Outsourcing – Delegating work to outside providers isn’t a universal truth. Chase and Mason talk about some of their best and worst experiences with outsourcing and share advice on what does and doesn’t make sense to hand off to another team member.KEY MOMENTS IN THIS EPISODE:
00:00:00 – Introduction
00:01:05 – Recap Mason’s Birthday & Chase’s Hawaiian Vacation
00:11:00 – Reasons For The Popularity of LinkedIn As A Brand-Building Channel
00:17:33 – Stories of Run-ins And Street Races With A-List Celebrities
00:20:30 – When Outsourcing Does and Doesn’t Make Sense To Use
00:25:37 – Closing Thoughts
LIKE, FOLLOW, AND SUBSCRIBE:
Keep up with Chase at…
www.chasedimond.com
www.twitter.com/ecomchasedimond
www.linkedin.com/in/chasedimond
Keep up with Mason at…
www.copymba.com
www.twitter.com/CardinalMason
www.tiktok.com/@cardinalmason
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Send us a text
In this episode, Chase and Mason cover a variety of topics that range from how to build a personal brand that has longevity to how to become the type of person who wakes up every day to high value partners and opportunities waiting for them in their inbox.
It’s packed with actionable advice for things like getting out of your comfort zone, manifesting your own success through positive self-talk, and getting connected with people who are more accomplished than you are, simply by leading with value and approaching the work with no expectations of a returned favor.
Give it a listen, and, in the spirit of the “mamba mentality” topic, share your favorite memory or quote from Kobe Bryant. (Rest In Peace)
WHAT YOU’LL LEARN ABOUT:
Surprising Longevity of Courses and Coaching – Mason shares a recent mindset shift that took place, where he realized that courses and coaching programs can endure much longer than originally expected.Harnessing the Power of the Subconscious Mind – The boys run through a mental exercise that shows them how much your internal narrative can influence your physical performance.The Importance of Risk and Discomfort – Success can sometimes lead to complacency. Chase and Mason discuss the importance of seeking out discomfort and (reasonable) risk as a way to sustain personal and professional growth over the long term.How To Build High Value Relationships – Chase emphasizes the importance of offering value without expecting an immediate return, and shares examples where taking such initiative has resulted in fruitful partnerships for service providers on the come up.Mindset Lessons from High-Performing Athletes – Mason shares an observation about the mental resilience of professional athletes and how it can transfer over to life as an entrepreneur.
Connect with me on:Twitter: https://twitter.com/ecomchasedimond
LinkedIn: https://www.linkedin.com/in/chasedimond/
Instagram: https://www.instagram.com/chasehunterdimond/
Connect with Mason on:
Twitter: https://twitter.com/CardinalMason
Instagram: https://www.instagram.com/cardinalmase/
TikTok: https://www.tiktok.com/@cardinalmason
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In this episode, Chase and Mason cover a broad range of topics, including everything from strategies for social media growth to the best advice they’ve received from the wealthiest people they know.
You’ll learn about what content strategies are working for the guys right now on Tiktok and LinkedIn, how to get off the content treadmill and start remixing your “greatest hits,” and why you should join a group of peers who are committed to lifting each other up.
Give it a listen, and share your favorite Tiktok or LinkedIn creator in the comments!
WHAT YOU’LL LEARN ABOUT:
Social Media Growth Strategies – Learn the tactics that are working right now to improve engagement and expand your reach.
Creating Controversial Content – Learn why “riding the fence” is a recipe for mediocre results, and how controversial takes can help grow your audience.
Surprising Advice From The Ultra Wealthy – Learn about the best advice Chase and Mason have gotten from their richest friends, and how it was completely different from what they expected to hear.
Continuous Progress and Fulfillment – Learn why it’s way more important to fall in love with the journey than it is to constantly chase a dream outcome.
Balancing Success and Personal Integrity – Learn why it’s important to maintain a strong moral foundation and an inner circle you can trust, especially as you begin to knock off your milestones of success.KEY MOMENTS IN THIS EPISODE:
00:00:00 – Introduction
00:04:08 – How Recycling Content Can Grow Your Audience
00:05:18 – Collaborating With Other Creators To Boost Performance
00:09:11 – Using Controversial Takes To Improve Engagement
00:13:44 – Optimizing Content For “Shareability”
00:14:37 – The #1 Strategy For Twitter Growth Right Now
00:17:22 – The Importance Of Continuous Improvement
00:19:27 – The Best Advice We’ve Gotten From Our Richest Friends
00:22:35 – Balancing Success, Personal Growth, and Inner Peace
00:25:41 – Closing Thoughts & Episode Resources
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Keep up with Chase at…
www.chasedimond.com
www.twitter.com/ecomchasedimond
www.linkedin.com/in/chasedimond
Keep up with Mason at…
www.copymba.com
www.twitter.com/CardinalMason
www.tiktok.com/@cardinalmason
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In this episode, we catch up on Mason’s latest purchase, hear about Chase’s interaction with an A-list celebrity, and debate whether or not the boys’ parents could cut it in the digital marketing world.
Mason and Chase also cover a few rapid-fire topics related to swallowing your ego, buying back your time by hiring experienced coaches to teach you new skills, and keeping an eye out for low investment, high return opportunities hiding in your business.
Give it a listen, and share your guess for which celebrity got a free consulting session with Chase in the comments!
WHAT YOU’LL LEARN ABOUT:
The Value of Humility – Being a lifelong learner is a superpower, and so is having the ability to swallow your ego and open your mind to learning from someone with more experience than you in a specific niche or discipline.The Importance Of Focus – How cutting back on the number of projects you’re working on can help you make significantly more progress with considerably less time and effort.Can Boomers Go Digital? – Does the 50+ crowd have what it takes to transition from decades spent in IRL jobs to digitally native business models like dropshipping or selling info products? We’re about to find out.Taking Advantage Of Hidden Opportunities – Every established business has clear and obvious opportunities that, if you take action on them, will result in meaningful growth. Learn how to spot them and capture that revenue.KEY MOMENTS IN THIS EPISODE:
00:00:00 – Introduction
00:03:28 – Swallowing Your Ego & Becoming A Student Again
00:09:17 – Can Our Parents Become Online Entrepreneurs?
00:13:51 – How Niche Expertise Led To Meeting An A-List Celeb
00:16:38 – Discussing Breakthrough Moments In Business Growth
00:20:09 – How To Find & Capture Low Cost, High Value Business Opportunities
00:22:13 – Closing Thoughts
LIKE, FOLLOW, AND SUBSCRIBE
Keep up with Chase at…
www.chasedimond.com
www.twitter.com/ecomchasedimond
www.linkedin.com/in/chasedimond
Keep up with Mason at…
www.copymba.com
www.twitter.com/CardinalMason
www.tiktok.com/@cardinalmason
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Send us a text
In this episode, the boys play a game where Chase is presented with five business models and has to rank them in order from best to worst. The catch? He has no idea what the five business models are, or which one is coming next.
As the game progresses, they discuss the pros and cons of each option, including what types of people might be a better fit for one option over another. At the end, they create some revisionist history and adjust their rankings to reflect what they would have chosen if they knew all of the options up front.
The last segment of the show includes a discussion about the value of courses and examples of the most impactful and transformative course experiences they’ve personally experienced. They wrap up by sharing their first-hand perspectives as course creators and how they hope to be featured on a similar list by their students some day.
Give it a listen, and let us know how YOU’D rank the five business models in the comment section!
WHAT YOU’LL LEARN ABOUT:
The Best And Worst Business Models - Review the pros and cons of each option and learn which ones are better fits for each stage of the entrepreneur’s journey. What Makes An Amazing Course Experience - Learn which courses had the biggest impact on Mason and Chase, and take notes on which pieces they applied that to their own offerings.The Price-to-Value Ratio For SaaS - Get insights on what happens when software tools get too fancy (or greedy) with their pricing model and risk losing good customers simply because their cost has outpaced their value.KEY MOMENTS IN THIS EPISODE:
00:00:00 – Introduction00:02:57 – Blind Ranking Business Models00:03:34 – Mystery Business Model #100:05:36 – Mystery Business Model #200:09:22 – Mystery Business Model #300:14:40 – Mystery Business Models #4 and #500:18:15 – The Best Courses We’ve Ever Taken00:26:17 – Software That Sucks & Is Too Expensive00:30:00 – Recap & Final ThoughtsLIKE, FOLLOW, AND SUBSCRIBE
Keep up with Chase at…
www.chasedimond.com
www.twitter.com/ecomchasedimond
www.linkedin.com/in/chasedimond
Keep up with Mason at…
www.copymba.com
www.twitter.com/CardinalMason
www.tiktok.com/@cardinalmason
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