Afleveringen
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E354: Video 1 got under 15,000 views. I changed the intro and the music and then it got nearly 4,000,000 views.
Anything can be made interesting with the right framing.
My exact social media posting strategy: https://edwardsturm.com/articles/social-media-posting-strategy/
Framing – This Slight Shift Got 14,615% More Views. Read it: https://edwardsturm.com/articles/framing-slight-shift-got-146-time-more-views/
00:00 Introduction to Social Media Posting Strategy
01:33 Introduction to Framing Content
02:50 Case Study: The Flaming Hot Cheeto Lie
05:57 Comparing the Two Videos
08:19 The Power of Framing in Marketing
09:19 SEO and Framing
10:14 Conclusion and Final Thoughts#digitalmarketing #socialmediamarketing #contentmarketing #marketing
The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/
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E353: Organic marketing, the most efficeint, highest converting form of marketing there is, is just a top-of-mind awareness game.
The brands that have the most top-of-mind awareness for their niche are the brands that get the most opportunities and make the most money.
Here's how a noobie in any niche can get more top-of-mind awareness than a seasoned professional who already has word of mouth.
Once you've listened, here's my exact social media posting strategy: https://edwardsturm.com/articles/social-media-posting-strategy/
00:00 My Love for Content Marketing
00:55 Daily Content Creation
02:31 Thought Experiment: The Rise of Guppy
07:18 Practical Directions to Start
10:58 Inspiring You to Create Content#contentmarketing #digitalmarketing #socialmediamarketing #entrepreneurship
The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/
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Zijn er afleveringen die ontbreken?
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E352: I ranked #1 on Google within 24 hours of publishing my SEO content - twice within the last week.
This is the greatest thing I have discovered in my SEO career.
Put your keyword at the beginning of your video description on TikTok, Instagram Reels, and YouTube Shorts.
If the video gets over 5,000 views, it will likely rank 1-5 the next day. Make sure to check Google with mobile before checking with desktop.
The best part, this is entirely white hat.
Guilt-free dessert.
Listen to the episode for more.
I'll also be giving a deep breakdown on my digital marketing newsletter, this Sunday. Get it here: https://edwardsturm.com/newsletter/
00:00 Introduction: Ranking #1 on Google
00:28 Previous Discoveries: TwitterX and Instagram Glitches
02:32 The Best Opportunity: User-Generated Content
04:39 Testing the Theory: Link Echoes and Ryan Reynolds
08:07 Why This Strategy Works
12:26 Conclusion: The Future of SEO and Video Content#seo #searchengineoptimization #digitalmarketing #socialmediamarketing
The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/
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E351: Ryan Reynolds shared his marketing strategy today during the 2024 Forbes Iconoclast Summit.
Here are some of the profound things he said.
First though - the very positive results I got from a short form vertical video SEO test. I used short form vertical video to rank 1 for a keyword on Google within 24 hours of publishing the video (which I made in an hour).
00:00 Introduction and SEO Experiment Results
00:14 Insights from the Forbes Iconoclast Summit
00:59 Using Video to Rank 1 on Google Within 24 Hours of Publishing
04:10 Ryan Reynolds' Marketing Strategies
08:31 Conclusion and Final Thoughts#digitalmarketing #seo #searchengineoptimization #marketing
The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/
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E350: Backlink experiments that go against what most SEOs will tell you.
The first experiment is white hat.
The second experiment is on the darker shade.
If you're into SEO and link building, this episode will show you how Google really works. Not what people say should happen. But what actually gets results.
From https://seosherpa.com/seo-experiments/ - #9 and #8.
00:00 Introduction and Overview
01:11 White Hat SEO Experiment: Linking to Other Websites
05:04 Black Hat SEO Experiment: Exact Match Anchor Text
10:21 Conclusion and Final ThoughtsThe Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/
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E349: One of my smartest friends, super successful, can't bring himself to make videos... Even though he wants to start a personal brand.
The reality is Short Form Mobile Video is wide open. The smartest people in the world are watching, but they're also too hestitant to record themselves.
Now is a better time than ever to start.
The how to grow on TwitterX guide mentioned in the episode: https://x.com/natiakourdadze/status/1794777652257075307
00:00 Manhattan Rooftop Setup
00:32 Conversation with a Co-Founder
01:28 Personal Branding
02:40 Facing Negativity and Criticism
05:33 Strategies for Growing on TwitterX
11:10 Reflections and Podcast Journey
12:30 Conclusion and Gratitude#contentmarketing #personalbrand #digitalmarketing #thoughtleadership
The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/
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E348: TikTok, IG Reels, and YouTube Shorts are even bigger opportunities than people realize.
Organic Google Search is prioritizing content on the platforms, and SEOs are literally afraid to exploit this because they are afraid to get on camera.
The opportunity is wide open here.
00:00 Introduction: The Evolution of TikTok and Instagram Reels
00:13 The Rise of User-Generated Content in Search Engines
01:33 The Impact of AI-Generated Content on SEO
03:56 Optimizing TikTok and YouTube Shorts for SEO
07:13 Personal Experiences
09:17 Conclusion and Final Thoughts#seo #searchengineoptimization #digitalmarketing #contentmarketing
The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/
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E347: "Something insane is about to happen on LinkedIn.
They just dropped a video tab with infinite For You Page content.
A friend just got 400,000 views in 7 days.
He had only 2,700 followers on LinkedIn (but is Instagram/TikTok YouTube Shorts famous).
It's a blue ocean."
- From Cody Schneider
00:00 LinkedIn's New Video Feature: A Game Changer
00:37 Testing the New LinkedIn Video Feature
01:25 Consistent Mobile Video Creation
03:41 My Mobile Video Creation Process
05:23 Right Time, Right Place
07:06 Future Plans#linkedinmarketing #socialmediamarketing #digitalmarketing #contentmarketing
The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/
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E346: SEOs are using Perplexity AI's new Pages feature to do Parasite SEO and game Google.
They're using Perplexity's high domain authority and sometimes link building to get their AI-generated pages discussing their brand to rank high and fast.
Some SEOs have reported getting hundreds of thousands of visitors in the short amount of time (weeks) this feature has been out.
I share how this is being done and answer everybody's top question: will this last?
00:00 Introduction
00:17 Perplexity's New Feature
02:07 SEO Tactics and Historical Examples
03:29 Perplexity Pages and Google's Response
05:54 Technical Insights and User Experiences
08:12 Long-Term Content Strategies
11:06 Conclusion and Final Thoughts#seo #searchengineoptimization #blackhat #digitalmarketing
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E345: How generative AI is going to change local search engine optimization.
Exactly:
How I expect the search experience in the next 5 years to change for people looking for local services.
From a marketing strategy perspective, how prominent I expect SEO as we know it to be for local companies.
My thoughts on Google as the leading search engine moving into the future.
00:00 Questions Overview
00:40 The Future of Local SEO: AI and Images
01:49 User Behavior and Chatbots in Local SEO
03:11 Importance of Data, Reviews, and Backlinks
06:19 SEO Strategies and User-Generated Content
08:43 Google's Future and SEO
10:50 Conclusion and Final Thoughts#localseo #seo #searchengineoptimization #digitalmarketing
The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/
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E344: Dan Petrovic from Dejan SEO shares how he was one of the first, if not the first, to get his hands on what would eventually become Google’s biggest leak of all time.
He shares how he warned Google in advance about it.
And how his support ticket was closed in response.
The story goes even deeper.
And eventually resulted in the May 2024 Google Algorithm Leak.
00:00 Introduction to the Google Algorithm Leak
00:39 Dan Petrovic's SEO Experiment
02:18 The Juicy Details of the Google Leak
04:10 Response to the Google Leak
06:03 Dan Petrovic's Actions
08:21 Rand Fishkin's Role
09:03 Google's Reaction and Security Measures
16:23 The Future of SEO and Search
21:14 Compact Keywords
25:06 Final ThoughtsSources shared in this podcast.
Dan’s article: https://dejanmarketing.com/i-have-one-thing-to-say/
Rand’s article: https://sparktoro.com/blog/an-anonymous-source-shared-thousands-of-leaked-google-search-api-documents-with-me-everyone-in-seo-should-see-them/
My article about bottom-of-funnel SEO: https://edwardsturm.com/articles/seo-down-the-funnel/#seo #searchengineoptimization #digitalmarketing
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E343: What a crazy day.
One of the biggest faceless marketing Instagram accounts steals my viral script and reuses it with ElevenLabs.
I get my first impersonator on TikTok. Somebody creates 4 accounts impersonating me to scam people with.
One of the biggest business podcast hosts steals copy from a friend after going on a tirade about how people are stealing his content.
I steal that business podcast host's initial email flow.
This is the reality of the Internet.
00:00 The Dark Reality of the Internet
00:16 The Moldy Whopper Campaign
01:27 My Script Gets Stolen
03:16 Hypocrisy
07:54 Confessions of a Content Creator
12:29 The Halo Connection and Marketing Inspiration
14:16 Impersonation and AI Detection
15:25 Reflecting on a Wild Day#contentmarketing #digitalmarketing #instagrammarketing
The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/
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E342: Widening your surface area for luck and net of opportunity so the opportunities you want come to you.
How I met with successful entrepreneurs, heads of industries, and people in major American cities like NYC, San Francisco, and Miami, while living in Eastern Europe during lockdowns.
My strategy for doing in-person networking all over the world.
My inbound strategy now.
00:00 Debunking the Myth of Luck
00:45 Expanding Surface Area for "Luck"
02:07 Top of Mind Awareness
03:15 Lunchclub
06:57 In-Person Networking
10:29 Creating Content
13:44 Conclusion and Final ThoughtsSources mentioned in the podcast below.
My networking articles:
What I Learned About Networking Going to NYC Tech & Business Events Every Night for Three Years: https://edwardsturm.com/articles/three-year-networking-experiment/
Things I’ve Learned About Networking to Sell a Service: https://edwardsturm.com/articles/things-ive-learned-about-networking-to-sell-a-service/
How to grow on TwitterX: https://x.com/natiakourdadze/status/1794777652257075307
#networking #howtowinfriendsandinfluencepeople #salestips #marketing
The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/
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E341: I tested high frequency posting on Instagram, posting 11-12 times in two days.
The results were immediate and fantastic.
High frequency posting is how to grow on Instagram in 2024.
00:00 Testing a Viral Instagram Strategy
00:49 Power of Frequent Posting
01:15 Case Study: Jun's Rapid Growth
02:04 My Personal Experiment with High Frequency Posting
02:41 Results and Insights
03:26 High Frequency Posting for Awareness
05:47 Practical Tips
07:39 Encouragement and Final Thoughts#instagrammarketing #socialmediamarketing #organicmarketing #digitalmarketing
The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/
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E340: Sharing various experiments and findings about placing stolen content on high Domain Authority websites, Parasite SEO, and more.
The topics in today's episode come from SEO Sherpa, Dan Petrovic, and Charles Floate.
00:00 Introduction to Content Theft in SEO
00:57 The Unethical Practice of Content Stealing
01:27 Experiment Overview: Ranking with Duplicate Content
01:39 Google's Preference for Higher Domain Authority
03:15 The Rise of UGC Sites in SEO
05:03 SERP Hijack Experiment by Dan Petrovic
05:59 Preventing Content Hijacking
07:52 Conclusion and Final Thoughts#seo #digitalmarketing #searchengineoptimization #parasiteseo
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E339: The story of how Sylvester Stallone made Rocky is a crazy underdog rags-to-riches story.
He slept in bus stations, lived in disgusting poverty, and, at one point, was forced to sell his dog to get money.
He wanted to make it as an actor despite a disfigured face and speech impediment, so he wrote Rocky and refused to sell it until he was given the lead, even when offered a lot of money.
Sylvester Stallone constantly had long-term thinking and didn't accept the short-term win that would sacrifice the long-term.
00:00 Saturday Motivation
01:46 Sylvester Stallone's Struggles
05:23 Rocky: Inspiration and Screenwriting
08:01 Stallone's Fight to Star in His Own Movie
10:55 Rocky's Success and Stallone's Triumph
11:31 Conclusion and Podcast Sign-off#successtory #motivation #business #marketing
The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/
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E338: How Airbnb was partially started by spamming Craigslist and running bait and switches. Wild marketing. Content from https://startupspells.com/p/secret-behind-airbnbs-billiondollar-emptire-spamming - check out that newsletter for more or @StartupSpells on X.
00:00 Introduction to Airbnb's Early Marketing Tactics
00:23 Personal Take on Airbnb Marketing
01:33 The Secret Behind Airbnb's Billion-Dollar Empire
02:30 Airbnb's Craigslist Strategy Explained
04:51 Real-World Dark Marketing Examples
06:19 A Modern Marketing Success Story
09:06 Conclusion and Final Thoughts#digitalmarketing #ycombinator #startups #growthhacking
The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/
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E337: Louis Pereira is not a developer. But he built a SaaS, using only no code tools, in 12 hours which now makes $15,000 per month.
He has a small (achievable) audience on TwitterX. He used Bubble.io to build the SaaS. He has an affiliate program. And he got initial traction with Build in Public TwitterX updates while he was building for 12 hours.
This 12 hour Build in Public audience turned into his first customers upon launch of the app a few hours later.
Very motivating story.
Meet Louis here: https://www.starterstory.com/stories/audiopen
00:00 Introduction to a No-Code Success Story
00:39 Meet Luis Pereira: The Mind Behind AudioPen
01:40 The Journey to Building AudioPen
02:50 Building the MVP in 12 Hours
04:10 Launching AudioPen and Gaining Traction
08:48 Marketing Strategies and Customer Engagement
09:41 Current Status and Future Plans
10:40 Conclusion and Final Thoughts#buildinpublic #indiehackers #solopreneur #softwareasaservice
The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/
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E336: The Google Algorithm Leak may not contain the weights of the ranking factors that were revealed, but we can discern them from SEO experiments.
Here are three popular SEO Experiments from SEO Sherpa (https://seosherpa.com/seo-experiments/).
1. Link Echoes: How Backlinks Work Even After They Are Removed.
2. The Industry Got It Wrong. Mobilegeddon Was Huge.
3. Click-Through-Rate Affects Organic Rankings (And How to Use That to Your Advantage).
00:00 Introduction to SEO Experiments
03:36 Link Echoes: The Power of Backlinks
08:40 Mobilegeddon: The Industry Got It Wrong
12:07 Click Volume Experiment: The Impact of Clicks on Rankings
16:35 Conclusion and Final Thoughts#seo #searchengineoptimization #digitalmarketing #entrepreneurship
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E335: How to move forward after the May 2024 Google Algorithm Leak, the biggest Google leak of all time.
Here's how to do SEO with everything we now know.
Tools and methods recommended in this episode:
Boostbenchmark.com Featured.com Stunts that increase brand and get backlinks. Example: Score from Neon Money Club. 21 SEO experiments from SEOsherpa.com My position on doing against-the-rules SEO. Increasing SERP CTR with hyper-targeting, dividers like "|", extra call to actions, and brand names in the page title.#seo #searchengineoptimization #digitalmarketing
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