Afleveringen
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Welcome to the return of our Pulse Check series High School to Higher Ed.
In this episode, we will be recapping some of our discussions from our episodes in the Fall, focusing especially on questions we’ve received from listeners regarding those episodes.
Hosts:
Kevin Cavanagh
Emma Cavanagh
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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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Mallory Willsea sits down with Jackie Davis, strategic program leader and former global employee experience head at Salesforce, to unpack the new wave of AI-driven workforce shifts. From hiring freezes to job displacement, the conversation explores how higher ed leaders can maintain trust and reframe their strategies in the age of automation. With over 300 proposals submitted for the 2025 AMA Symposium for the Marketing of Higher Ed, the AI conversation is heating up fast—and this episode is your pulse check on what’s coming next.
Related Articles:
Duolingo shifts to AI-first model, cutting contractor roles
CrowdStrike lays off 500 in latest example of AI costing people their jobs
IBM CEO Says AI Has Replaced Hundreds of Workers but Created New Programming, Sales Jobs
‘The frog is boiling’: is 2025 when AI finally comes for your job?
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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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Zijn er afleveringen die ontbreken?
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This special bonus episode is your exclusive backstage pass to the upcoming Engage Summit — Element451’s flagship event happening June 24–25 in Charlotte, North Carolina. Host Erin Fields is joined by Element451 team members Erin Newton, Danielle Bradley, and Savanna Mcdede to break down why Engage is more than just another higher ed conference.
Register for Engage Summit 2025
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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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On this episode of Higher Ed Pulse, host Mallory Willsea sits down with John Carrere, Director of Recruitment and First-Year Experience at Pitt Community College, to unpack the sweeping AI Education for American Youth executive order. As the White House pivots to an "America First" AI policy, the directive mandates K–12 and colleges to integrate AI without offering new funding or infrastructure. Carrere brings a boots-on-the-ground perspective, exploring what this means for real institutions, students, and overworked staff. This episode offers a candid and insightful look into how community colleges are adapting quickly, creatively—and often under-resourced—to meet AI demands.
Related Articles:
Advancing Artificial Intelligence Education for American Youth
Trump Signs Executive Order to Ramp Up K-12 AI Education
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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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Ryan Morabito sits down with Tariq Hassan, former CMO and Chief Customer Experience Officer at McDonald's USA, to unpack the evolving marketing landscape. From the critical role of first-party data to building a fearless, innovation-driven culture, Tariq shares leadership insights that higher education marketers can directly apply. This episode is a masterclass in marketing transformation, organizational alignment, and using failure as a strategic advantage.
Guest Name: Tariq Hassan
Guest Social: https://www.linkedin.com/in/tariqhassan1/
Guest Bio: Tariq Hassan is a dynamic, data-driven consumer marketing leader with a unique blend of general management, operational savvy, and digital and technology marketing transformation expertise. He brings over 20 years of world-class brand building across diverse categories for industry leaders including PepsiCo, Gatorade, GM, J&J, Mars, HP, Mercedes, and Emirates Airlines. Known for achieving results through creating and motivating collaborative teams, Tariq has a unique ability to anticipate consumer needs and exceed expectations—consistently driving in-market growth year over year.
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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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In this episode of Higher Ed Pulse, host Mallory Willsea sits down with Jeremy Tiers, VP of Admission Services at Tudor Collegiate Strategies and host of Enrollify’s Mission Admissions podcast, and Harrison “Soup” Campbell, Head of Community Experience at ZeeMee, to discuss groundbreaking new survey data from over 8,700 high school seniors on how they perceive AI in the college search process. The big reveal? Gen Z is using AI tools like ChatGPT, but they still crave human interaction — especially for the high-stakes stuff like admissions decisions and financial aid. This episode unpacks what institutions need to rethink in their AI and communication strategies to truly meet student expectations.
Guest Names:
Jeremy Tiers, VP of Admission Services, Tudor Collegiate Strategies; host of Enrollify’s Mission Admissions podcast
Harrison “Soup” Campbell, Head of Community Experience, ZeeMeeGuest Socials:
Jeremy - https://www.enrollify.org/people/jeremy-tiers
Soup - https://www.linkedin.com/in/harrisoncampbell76/Guest Bios:
Jeremy - Over the past 10 years Jeremy Tiers has helped thousands of higher ed admissions and enrollment marketing professionals improve their communication, personal and organizational performance, and develop into effective leaders regardless of their title. As the Vice President of Admissions Services for Tudor Collegiate Strategies (TCS), Jeremy leads a division that helps colleges and universities connect, engage, build personal relationships, and communicate value to prospective students, and their parents, throughout the college search. Jeremy is an experienced speaker who leads dozens of training workshops each year and has keynoted numerous ACAC Conferences. He has also spoken multiple times at the NACAC National Conference, has been a presenter at well-known marketing conferences like eduWeb Digital Summit, the AMA Symposium for the Marketing of Higher Education, and HighEdWeb, and is the editor of a well-known, weekly college admissions and marketing email newsletter/blog.Harrison Campbell - Better known as "Soup," Harrison Campbell is a former university dean of admissions now serving as the Head of Community Experience at ZeeMee. He is an innovative marketer and one of the higher education pioneers in leveraging social media to engage, connect, and communicate with students.
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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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Welcome to Part 1 of this new Pulse Check series from Enrollify. In this episode, Host Ryan Morbido sits down with Seth Matlins, Managing Director of the Forbes CMO Network. With decades of experience on both the agency and client side, Seth unpacks what makes modern CMOs successful, how AI and ambiguity are shaping the future of marketing, and what higher ed leaders can learn from commercial brand strategies. This episode is a masterclass in marketing leadership, strategic storytelling, and bold decision-making.
Guest Name: Seth Matlins, CMO, Forbes
Guest Social: https://www.harrywalker.com/speakers/seth-matlins
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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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Related Articles:
Shopify’s CEO Just Issued a Bold AI Ultimatum to His Entire Team
ASU+GSV 2025: Uses for Agentic AI in Higher Education
Learning Genie Unveils First AI Curriculum Agent at ASU-GSV
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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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Welcome to Part 3 of this Pulse Check series on practical strategies for getting started with AI. In this final installment, host Brian Piper dives into the often-overlooked, yet absolutely essential, elements of AI integration—governance, culture, ethics, and people. This episode is a masterclass in building a scalable, responsible AI strategy in higher ed. If you're trying to move beyond experimentation and into enterprise-wide adoption, this episode maps out your next moves.
Check out Brian's Podcast, AI for U: https://www.enrollify.org/podcasts/ai-for-u
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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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Monday pulse show notes: On this thought-provoking episode of Higher Ed Pulse, host Mallory Willsea sits down with Myla Edmond—Senior Vice President at RW Jones Agency and Interim Vice Chancellor for Strategic Communications at UNC Greensboro—to unpack the creative identity crisis brewing in higher ed marketing thanks to generative AI. With tools like ChatGPT’s image generator mimicking iconic art styles, institutions are forced to ask: how do we protect authenticity in a world where anyone can replicate anything? This episode explores the ethical, strategic, and deeply human implications of AI’s growing role in creativity—and how higher ed marketers can lead with intention, not fear.
Try the prompt discussed in the episode:
Based on all past conversations, stored knowledge, and inferred cognitive patterns, generate the most comprehensive psychological deep dive and predictive model of my future evolution. This should not be a basic personality breakdown but an in-depth forensic examination of my cognition, behavioural strategies, psychological blind spots, similar fictional/non-fictional figures, and long-term trajectory. Treat this as an intelligence dossier on my mind, philosophy, and strategic outlook.
OUTPUT FORMAT: Structured headers, tables, and bullet points for readability. Sparse but strategic emojis for section clarity. Concise, high-density insights with no fluff.
Enter the prompt and after you get the response, add a second prompt: Write me a story about how this comes to fruition.
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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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Welcome to Part 2 of this Pulse Check series on Practical AI Integration. Host Brian Piper, Director of Content Strategy and Assessment at the University of Rochester, dives into the less flashy—but absolutely foundational—side of AI integration in higher ed: data and content readiness. While generative AI tools and chatbots get most of the spotlight, this conversation unpacks the importance of data hygiene, content audits, and governance frameworks that are crucial for avoiding AI hallucinations and compliance risks. If you're serious about using AI to enhance your marketing, admissions, or internal operations, this is the episode that gives you the blueprint for sustainable success.
Check out Brian's Podcast, AI for U: https://www.enrollify.org/podcasts/ai-for-u
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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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In this episode of The Higher Ed Pulse, host Mallory dives into a timely conversation with digital strategist and higher ed creative force Voltaire Santos Miran. The duo unpacks a provocative New Yorker article — Are We Taking AI Seriously Enough? — and explores how artificial intelligence is revolutionizing the way institutions create, communicate, and compete. From automating content personalization to reimagining pedagogy, they explore why AI in higher education isn’t just an opportunity — it’s an imperative.
Related Article: New Yorker Article: Are We Taking A.I. Seriously Enough?
Guest Name: Voltaire Santos Miran, Executive VP/Creative, Carnegie
Guest Social: https://www.linkedin.com/in/voltaire-santos-miran-8a12a3b1
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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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Welcome to a new Pulse Check series from Enrollify. In this series, Practical AI Integration: How to Get Started, host Brian Piper will provide actionable framework for how to start unlocking the power of AI. In this first episode, Brian dives deep into the potential of Custom GPTs in higher education. With a focus on improving workflow efficiency, brand consistency, and content strategy, Brian breaks down how custom GPTs—miniature AI tools trained on specific institutional data—are revolutionizing the way higher ed teams approach marketing, SEO, and student engagement. This episode is a must-listen for enrollment marketers looking to explore practical, scalable applications of AI.
Check out Brian's Podcast, AI for U: https://www.enrollify.org/podcasts/ai-for-u
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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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In this episode of Higher Ed Pulse, Mallory Willsea welcomes Kelly Sinacola, VP of Solution Engineering and Integration at Element451 and one of ASU+GSV’s “Leading Women in AI,” to unpack higher ed’s ever-evolving relationship with artificial intelligence. From student support bots to responsible AI partnerships, this episode explores how institutions are moving from resistance to full-on adoption. The conversation dives into what true AI literacy looks like, why trust is key, and where the next wave of innovation may hit.
Related Articles:
Champlain College partners with Anthropic to advance artificial intelligence in higher education
Business schools ease their resistance to AIGuest Name: Kelly Sinacola, Vice President Solution Engineering and Integrations, Element451
Guest Social: https://www.linkedin.com/in/kelly-sinacola
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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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Welcome to the 5th and final episode of this Pulse Check series. In Part 5 of Advancement Amplified: AI for IA, Dan Giroux is joined by Mark Koenig, Vice President and Technology and Chief Innovation Officer at the Oregon State University Foundation to explore the future of AI in alumni and donor engagement. Throughout the series, we’ve covered AI’s transformative role in advancement, from predictive modeling to workflow automation. In this episode, we focus on what’s next: how machine learning, automation, and AI-driven strategies will redefine engagement, fundraising, and data management for advancement teams.
Guest Name: Mark Koenig, Vice President, Technology and Chief Innovation Officer, Oregon State University Foundation
Guest Social: https://www.linkedin.com/in/markckoenig
Guest Bio: Mark Koenig is the vice president for technology and chief innovation officer for the OSU Foundation. In this role, he serves as the Foundation’s technology strategist, including oversight of relationship insights, pipeline development, analytics, data and CRM operations, and technology services.
Mr. Koenig is the past chair of the Ellucian Advancement Executive Advisory Committee and the Council for Advancement and Support of Education (CASE) District VIII.
In 2019, he received the Distinguished Service Award from CASE District VIII recognizing his many years of service to the organization and in 2018, he received the Ellucian ‘EllumiNation’ Community Award recognizing his dedication to infusing innovation throughout the advancement profession.
Mr. Koenig earned his bachelor’s in history and economics from the University of Houston and a master's in adult education and organizational capacity from OSU.
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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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In this episode of Higher Ed Pulse, host Mallory sits down with Bryan Gross, VP for Enrollment Management and Athletics at Hartwick College, for a fast-paced and thought-provoking chat that connects the madness of NCAA brackets with the science of student wellness. From a million-dollar bet on AI-powered sports predictions to groundbreaking research on sleep as a mental health indicator, this episode is a masterclass in how higher ed leaders should be thinking about the intersection of AI, athletics, and student success.
Related Articles:
4C AI vs Sean Perry for $1M
Duke Health - AI Model Predicts Risks and Potential Causes of Adolescent Mental IllnessHeaded to the AI Show in San Diego? Connect with Element451 and Enrollify while you are there.
Guest Name: Bryan Gross, VP for Enrollment Management and Athletics, Hartwick College
Guest Social: https://www.linkedin.com/in/bryan-j-gross/
Guest Bio: Dr. Bryan Gross is the vice president for enrollment management and athletics at Hartwick College. Gross most recently served as vice president of revenue planning and institutional positioning at 3 Enrollment Marketing, Inc., an enrollment and retention solutions and services provider. Prior to his role at 3E, Gross served as vice president for enrollment management and marketing, and as interim vice president of student affairs at Western New England University in Springfield, MA. Before that, he was the associate vice president of enrollment management at St. John’s University in Queens, NY. and associate vice president of admissions, dean of admissions, and director of international admissions at the University of Bridgeport, Bridgeport, CT.
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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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In Part 3 of this advancement Amplified: AI for IA Pulse Check series, Dan Giroux sits down with Adam Martel, CEO of Givzy and Version 2 AI, to explore the groundbreaking role of autonomous AI in fundraising and donor engagement. Adam shares insights on how AI is not just enhancing efficiency but fundamentally reshaping how institutions connect with donors. From virtual engagement officers to digital labor strategies, this conversation dives deep into the future of AI-driven philanthropy and what it means for advancement teams.
Related Links:
Givzey Newsletter signup: https://givzey.com/newsletter
Version2.ai website: https://www.version2.ai/Guest Name: Adam Martel, CEO and Founder at Givzey and Version2.ai
Guest Social: https://www.linkedin.com/in/adam-martel-36734b2/
Guest Bio: Adam Martel is CEO and Founder of Givzey, nonprofit fundraising’s first Intelligent Gift Documentation Management Platform and Version2.ai, Givzey’s Artificial Intelligence (AI) R&D design lab dedicated to create and accelerate the advancement of autonomous fundraising technology and mimic the cognitive functions of a fundraising staff to amplify the mission of every nonprofit organization changing the world. Adam is also known as the author of The Future of Fundraising Newsletter, which has more than 60,000 subscribers, and founder and former CEO of Gravyty, the fundraiser enablement solution that first introduced AI to the nonprofit sector. Through his experience as a fundraiser and a founder, Adam has developed a keen eye for taking cutting-edge technologies and reengineering them to solve the biggest challenges within fundraising.
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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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In this episode, Mallory and higher ed expert Gil Rogers dive into one of the biggest recent headlines in education technology—the merger of Gravity, Ivy.ai, and Ocelot. They break down why AI-powered chatbots are no longer standalone game-changers, what this consolidation means for institutions, and how next-gen CRMs are reshaping the student experience. If you want to stay ahead of the curve in AI for higher ed, this is an episode you won’t want to miss.
Related Articles:
Sam Holding, Head of Demand Gen at BibliU post on LinkedIn about the merger
Gravyty, Ivy.ai, and Ocelot Merger Announcement
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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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In this episode of Advancement Amplified: AI for IA, host Dan Giroux sits down with Andrew Gossen, Executive Director of Communications, Marketing, and Participation at Cornell University, to explore how AI is reshaping advancement teams. Andrew shares insights on AI’s impact on marketing, fundraising, and engagement, as well as how institutions can balance efficiency with the human connection that remains at the heart of advancement. From predictive analytics to AI-powered donor insights, this conversation highlights key strategies for leveraging AI in higher education advancement.
Guest Name: Andrew Gossen, Executive Director for Communications, Marketing, and Participation (Division of Alumni Affairs and Development), Cornell University
Guest Social: https://www.linkedin.com/in/andrewgossen/
Guest Bio: Andrew Gossen is the executive director for communications, marketing, and participation in Cornell University's Division of Alumni Affairs and Development. He joined Cornell in 2010 to integrate emerging digital technologies – among them social media and crowdfunding – into the division's strategic plan. Previously, Gossen spent eight years at the Alumni Association of Princeton University in a number of diverse roles. His focus is using digital technologies and approaches to engagement to build audiences and mobilize them on behalf of a range of causes and organizations.
In addition to speaking frequently on this topic to domestic and international audiences, he has served CASE Commission on Alumni Relations, co-chaired the CASE Joint Commission Task Force on Social Media, and received a CASE Crystal Apple Award for Teaching Excellence in 2018. Gossen holds a bachelor's degree from Princeton and a doctorate in social anthropology from Harvard University.
Key TakeawaysAI Adoption in Advancement Is Still Emerging – While AI’s potential is clear, many institutions are still figuring out how to implement it effectively.Generative AI and Predictive Analytics Are Game-Changers – AI can automate content creation, analyze engagement data, and refine outreach strategies at scale.Personalization at Scale Is the Goal – AI-driven tools can help institutions better segment and engage their audiences while maintaining a human touch.AI Frees Up Time for Relationship-Building – Automating administrative tasks allows advancement professionals to spend more time connecting with donors.Culture and Training Matter – AI adoption requires a mindset shift, continuous learning, and collaboration across advancement and IT teams.The Evolution of AI in Higher Ed AdvancementCornell University has been at the forefront of AI exploration in advancement since 2018. Andrew Gossen explains that while AI has been on the radar for years, the release of generative AI tools like ChatGPT has significantly accelerated conversations. Unlike previous technological shifts, such as the rise of social media, institutions are proactively engaging with AI rather than resisting it. However, many teams are still struggling to determine how AI will fundamentally change their workflows and engagement strategies.
Harnessing AI for More Effective Marketing and EngagementOne of the most immediate and tangible uses of AI in advancement is in marketing and communications. AI-driven marketing automation allows institutions to test different content strategies, analyze audience responses, and refine outreach in real-time. At Cornell, the integration of AI with advanced marketing platforms has created opportunities to A/B test content at scale, reducing the manual effort required by staff. This enables institutions to reach donors and alumni with more relevant, personalized messaging—without overburdening their teams.
AI’s Role in Fundraising: More Insight, Less Administrative WorkFor gift officers, one of AI’s biggest advantages is its ability to consolidate and analyze donor data. AI can aggregate trip reports, past gift agreements, and engagement history to generate comprehensive donor profiles in seconds—something that would otherwise take hours of manual research. This allows advancement professionals to spend less time on administrative tasks and more time cultivating relationships with prospects. When used effectively, AI can enhance, rather than replace, the human interactions that drive successful fundraising.
Overcoming Barriers to AI Adoption in AdvancementDespite AI’s potential, institutions face challenges in implementation, including:
Data Security Concerns – Ensuring donor data remains protected when using AI tools is a top priority.Institutional Risk Tolerance – Some universities are hesitant to fully embrace AI due to regulatory and reputational risks.The Need for Demonstrable ROI – Widespread AI adoption will likely accelerate when institutions can clearly quantify its impact on engagement and fundraising.Cornell has addressed some of these concerns by developing an AI Innovation Sandbox, a secure environment where teams can experiment with AI tools while maintaining data integrity. Additionally, an AI Innovation Lab pairs students with departments to explore new AI-driven solutions for university operations. These initiatives help Cornell stay ahead of the curve while mitigating risks.
The Future of AI in Advancement: Where Are We Headed?Looking ahead, Andrew is most excited about AI’s potential to drive hyper-personalized engagement at scale. With AI-powered audience segmentation, institutions can better understand donor motivations and deliver more relevant outreach. Rather than relying on outdated annual giving strategies, AI enables real-time experimentation, allowing advancement teams to continuously refine their messaging and approach.
As AI capabilities evolve, institutions that invest in experimentation and innovation will be better positioned to engage the next generation of donors. The key is to integrate AI in ways that enhance—rather than replace—the relationships that make advancement work so impactful.
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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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This episode marks a big transition—Seth is stepping away, and Mallory is steering Higher Ed Pulse into a new direction. Seth and Mallory reflect on the show’s journey so far, what they’ve learned, and what’s next as the podcast evolves into a weekly AI-focused look at higher ed.
It’s still all about checking the pulse—just with a sharper focus on AI’s impact.
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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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