Afleveringen
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Chip and Gini discuss recent updates from the federal government affecting agency owners, including a ban on non-compete agreements and changes to salary thresholds for overtime exempt employees.
Continue Reading →The post ALP 229: What new rules on overtime and non-competes mean for agencies appeared first on FIR Podcast Network.
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Among a flood of AI announcements in the last week -- including remarkable advances in ChatGPT -- Google's move to produce narrative results called "overviews" instead of web links caused the most consternation. Neville and Shel break down all the news and focus in on Google's overviews in this long-form episode for May. Also in this episode, a Baidu executive wound up in hot water after remarks that offended employees and customers; Australian media manipulated a photo of a member of parliament, launching conversations about ethical use of AI when it comes to photos; Apple misfired on both an advertisement and its apology, but Bumble's apology is a prime example of how to apologize for a miscalculation; and a lot of venture capital money is going to companies offering apps that provide people with AI companions. In his Tech Report, Dan York, looks at evolutions among social media alternatives, a renewed interest in online communities, and Google's new AI=generated answers.
Continue Reading →The post FIR #406: Alas, SEO, We Knew You Well appeared first on FIR Podcast Network.
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Zijn er afleveringen die ontbreken?
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Felicity Barber, founder of Thoughtful Communications, has penned speeches and spearheaded executive communications for some of the world's most prominent financial institutions, including BlackRock, the Federal Reserve and Lloyds of London. Through her extensive experience, Felicity has discovered that storytelling—or as she calls it, "spinning a good yarn"—is one of the most effective ways to convey complex topics.
In this episode, Felicity shares how humor and openness can transform executive communications. She emphasizes the power of authenticity in storytelling to deliver key messages.
"A story gives a speech a really nice sense of completeness," Felicity explains. "Adding an anecdote, or anything that humanizes the leader delivering the message, is a powerful way to connect with audiences."
This engaging conversation delves into the challenges of executive communication, such as building trust with leaders and delivering strategic feedback. Felicity's insights on honest communication and setting the right expectations offer valuable guidance for anyone looking to advance in their executive comms career.
Continue Reading →The post EPISODE #78: CRAFTING STORIES THAT RESONATE – FELICITY BARBER ON EXECUTIVE COMMS appeared first on FIR Podcast Network.
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Patrick Rogan of Ignition HR joins Chip to discuss the FTC’s new ruling on non-compete agreements and expected adjustments to overtime pay regulations.
Continue Reading →The post CWC 100: Practical HR advice on new overtime and non-compete rules (featuring Patrick Rogan) appeared first on FIR Podcast Network.
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In this episode, Chip and Gini discuss the importance of balancing senior and junior hires in agencies, highlighting the pros and cons of primarily staffing with senior level talent.
Continue Reading →The post ALP 228: Should your small agency hire senior-level pros? appeared first on FIR Podcast Network.
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Just how much influence do online influencers wield? According to a Sprout Social report, nearly half of all consumers make purchases based on influencer recommendations, and influencers appear to nobody more than Gen Zers. Those born between 1997 and 2012 -- the oldest of whom are now in their mid-20s with increasing buying power -- are even partial to AI-generated influencers, casting doubt on the importance of authenticity (and even how authenticity is defined). Neville and Shel break down the report and explore what it means to marketers in this short midweek episode.
Continue Reading →The post FIR #405: Gen Z’s Connection with Influencers appeared first on FIR Podcast Network.
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In this episode, Chip and Brad Farris of Anchor Advisors discuss the importance of effective leadership and meetings in agencies, emphasizing the owner's unique role in providing vision and direction.
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The post CWC 99: Modernizing leadership in meetings (featuring Brad Farris) appeared first on FIR Podcast Network.
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For several years, bolstered by research showing the public trusts business more than any other institution to address societal issues, companies have taken positions on everything from the environment to LGBTQ rights. As the U.S. population grew more polarized, though, those on the other side of a company's position made things increasingly difficult for those organizations. Yet companies understand that the younger workers they want to attract put a high premium on working for purposeful organizations. Some companies are finding an alternate approach to fulfilling that need by turning to a not-so-new activity: company-sponsored volunteerism.
Continue Reading →The post FIR #404: Purpose Without the Peril appeared first on FIR Podcast Network.
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Chip and Gini discuss the importance of agency owners letting go of micromanaging, trusting their team, and focusing on building a scalable business.
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The post ALP 227: Building trust and letting your team shine appeared first on FIR Podcast Network.
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The author of an AI-focused newsletter suggests that companies need to establish discrete ethics policies for using Artificial Intelligence (AI). With all the codes of ethics out there designed to address anything and everything, is this really necessary? Neville and Shel don't see eye to eye in April's monthly long-form FIR episode. Also in episode 403, there's a new beauty pageant -- just for AI-generated women. While critics pile on with their disdain for this idea, the Dove brand is coming at AI-generated beauty differently, which you might expect if you've followed the Unilever company's 20-year-old Real Beauty campaign. TikTok needs to find a non-Chinese buyer or be banned from app stores in the U.S. if the new law can survive the challenges it will surely face in terms of freedom of speech. Peter Shankman revived his free email service, Help A Reporter Out, under a new name. He had previously sold the service to what is now Cision, and Cision has essentially killed it. So Peter re-invented it as Help Every Reporter Out. Imagine an accountant who failed to use AI to review financials when the AI might have caught a fraudulent entry the accountant missed. Could that accountant be held liable for not using AI? It's a question every profession should be pondering. And you may find yourself working alongside a synthetic employee before too long. In his Tech Report, Dan York looks at 20 years of editing Wikipedia, WordPress's announcement of a new way to develop sites locally, Mastodon's establishment of a U.S. nonprofit, the status of Threads' integration with ActivityPub, and the Internet Society's post on the internet and climate change.
Continue Reading →The post FIR #403: Does Marketing Need a Separate Ethics Standard for AI? appeared first on FIR Podcast Network.
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Four distinguished IABC Fellows discussed the myriad benefits of earning the Communication Management Professional (CMP) or Strategic Communication Management Professional (SCMP) certification offered through the Global Communication Certification Council (GCCC). The panel shed light on how becoming a CMP or SCMP not only elevates your credibility but also significantly enhances your strategic communication skills. Whether you’re looking to advance in your career, expand your network, or stay ahead in the ever-evolving field of corporate communication, this conversation is tailor-made for you.
Our panelists shared insights into the certification journey— from preparation to examination and beyond. They will also share personal anecdotes and professional advice on leveraging this certification to its fullest potential for individual career growth and organizational success.
Continue Reading →The post Circle of Fellows #103: IS IT WORTH THE TIME AND EFFORT TO GET A PROFESSIONAL COMMUNICATION CERTIFICATION? appeared first on FIR Podcast Network.
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Let’s debunk a myth today: managing up isn't about sucking up. In our second installment of “In Your Corner,” our career coaching segment, Sharon and I dive deep into what it really means to "manage up" and why it's a critical skill for communicators. Managing up effectively is about making your indispensability known—creating a symbiotic relationship that helps support your career as well as enhances your team's success.
We discuss:
How understanding and aligning with your boss’s expectations and communication styles can dramatically improve your work relationshipPractical examples from our real-life scenarios where managing up influenced workplace dynamicsTips on how to be proactive, such as sending weekly recaps to your boss to outline achievements and upcoming goalsThink of managing up as more than a career skill – it’s an essential partnership strategy that boosts both your growth and that of your leaders. Curious to see how this can support your professional interactions? Tune in for a deeper dive.
Continue Reading →The post EPISODE #77: IN YOUR CORNER – MASTERING MANAGING UP appeared first on FIR Podcast Network.
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It has been five years since Google Plus closed down. While it never amassed the number of users of some of its rivals, many called it home and were cast adrift after its demise, unable to find an alternative that offered the same features and vibe. One Goole Plus user lamented the loss and reflected on the lessons learned from her attempts to find a new social network to call home. In this short midweek episode, Neville and Shel discuss the fragmented nature of social networks and how the fediverse might one day resolve issues like those faced by refugees from Google Plus, Twitter, and other social networks that were no longer available or suited their needs.
Continue Reading →The post FIR #402: Your Favorite Social Network Just Shut Down. Now What? appeared first on FIR Podcast Network.
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While public corporations employ (or contract with agencies that provide) media relations professionals, government agencies are likelier to have Public Information Officers (PIOs). Agencies, however, are not the only entities with PIOs, who differ from media relations practitioners by virtue of their engagement with multiple external stakeholder audiences, not just media. PIOs have plied their craft for NGOs, educational institutions, civic organizations, religious institutions, and even some big corporations.
Like those in media relations, PIOs are meant to be the first point of contact for a journalist seeking information, interviews, or answers from an organization. Journalists, however, are complaining that, over the last couple of decades, PIOs have been obstacles rather than conduits, hindering their ability to do their jobs instead of helping. It has gotten bad enough that the Society of Professional Journalists is leading a formal, orchestrated campaign to get PIOs to clean up their act; publications like the Columbia Journalism Review and organizations like the Poynter Institute are among many who have gotten onboard.
In this short midweek episode, Shel and Neville look at the SPJ's argument and discuss whether the PIO (and media relations) profession needs to change or if they're just whining about organizations' PR representatives just doing their jobs.
Continue Reading →The post FIR #401: The Battle Between PIOs and Journalists appeared first on FIR Podcast Network.
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In a LinkedIn post, Techcrunch Sr. Enterprise Editor Frederic Lardinois lamented the ineffectiveness of an event-related press release he received. To date, 42 comments have agreed, many coneming the utter uselessness of press releases and the incompetence of those who produce them. Neville and Shel understand their frustration based on the poor quality of most press releases but defend the practice, when done right, for various reasons in this short midweek episode.
Continue Reading →The post FIR #400: Love Them Or Hate Them, Press Releases Can Still Deliver Value appeared first on FIR Podcast Network.
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Google is ending third-party tracking cookies on Chrome, the last of the major browsers to take this privacy-enhancing action. Without these cookies, advertisers could see as much as a 70-percent decline in revenue from online ads. What are the alternatives? Neville and Shel break it all down in this short midweek episode.
Continue Reading →The post FIR #399: No More Cookies For You appeared first on FIR Podcast Network.
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Artificial intelligence (AI) is making significant strides in various domains, and voice technology is no exception. OpenAI, a prominent player in the AI industry, has recently announced Voice Engine, a groundbreaking development in AI text-to-voice technology that will create natural-sounding voices based on a 15-second clip of your (or anybody's) voice. OpenAI claims Voice Engine will deliver unparalleled realism and naturalness in computer-generated speech, surpassing the capabilities of existing solutions offered by companies like 11 Labs.
In this short midweek episode, we delve into OpenAI's voice technology and explore its potential applications across different industries. We also discuss the ethical considerations that communicators need to keep in mind. We discuss the potential for misuse, such as the creation of convincing deepfakes and the spread of misinformation, and highlight the importance of responsible development and deployment of AI voice technology.
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The post FIR #398: The AI Version of Your (or Anybody’s) Voice appeared first on FIR Podcast Network.
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"Thought leadership" is a term that gets bandied about a lot. (A Google search for the term produced over 100 million results.) You have to question whether everything labeled thought leadership actually is, suggesting the quality of thought leadership leaves something to be desired. In fact, a recent study from Edelman and LinkedIn finds doubts about the quality of thought leadership but also reveals that when it's done right, it can be huge dividends for organizations, from building trust to driving business. Neville and Shel share some of the study's findings in this short midweek episode.
Continue Reading →The post FIR #397: Some Thought Leadership on Thought Leadership appeared first on FIR Podcast Network.
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AI-powered tools like Perplexity are replacing Google as the go-to search resource for a growing number of people. Even AI tools that are not focused on searching the web, like Microsoft's Copilot and Claude's pro version, provide links to resources in their results. Is it enough to dethrone Google, which has held sway over search for decades? Some say yes, while others question whether AI is best for the variety of different uses to which people put Google. Neville and Shel are not in complete agreement on this one.
Continue Reading →The post FIR #396: Will AI End Google’s Search Dominance? appeared first on FIR Podcast Network.
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