Afleveringen

  • 5 Pricing Mistakes Florists Make (And How to Fix Them!)

    5 Pricing Mistakes Florists Make (And How to Fix Them!)

    · The Floral Hustle

    Do you really know if you’re pricing your floral work for profit? In this episode, Jen dives deep into the top five pricing mistakes florists make—and exactly how to fix them. From emotional pricing and delivery miscalculations to ignoring profit margins, this is your wake-up call to stop treating your business like an expensive hobby and start making real money.

    Whether you’re brand new or a seasoned florist, Jen’s no-fluff advice will help you gain confidence, price with intention, and finally build the profitable business you deserve.

    What You’ll Learn:
    💸 Why pricing with your feelings is costing you your profits
    📦 The true cost of “just charging for gas” on wedding deliveries
    💥 How to properly account for labor—twice
    📊 The danger of ignoring profit margins (and how to fix it)
    🧾 Why outdated pricing could be silently draining your revenue
    🌸 How to use base pricing and recipes to make quoting easy

    Quick Fix Checklist:
    ✔️ Stick to your pricing formula—always
    ✔️ Charge setup and delivery fees based on effort, not gas
    ✔️ Include making labor + setup labor as separate charges
    ✔️ Review and update your pricing every 6 months
    ✔️ Don’t settle for “cheap” work you can’t be proud to post

    Resources Mentioned:
    🌿 Join the Floral CEO Mastermind – Pricing tools, coaching, and support to help you build a profitable floral business
    📲 Follow Jen on Instagram: @‌thefloralhustle

    Quotes to Share:
    💬 “If you’re not making money, you don’t have a business—you have a very expensive hobby.”
    💬 “No wedding is so pretty that I’ll do it for free.”
    💬 “You deserve to be paid for your time, your talent, and your effort.”

  • When Motivation is Missing: How to Take Action Anyway - Mini Episode

    When Motivation is Missing: How to Take Action Anyway - Mini Episode

    · The Floral Hustle

    Ever feel like doing absolutely nothing—even when your to-do list is screaming? In this week’s minisode, Jen shares a raw and relatable take on what to do when motivation is nowhere to be found. Whether it’s wedding proposals piling up, kids keeping you up at night, or just plain burnout, Jen walks you through how to get back on track, reprogram your mindset, and take aligned action—even when you’re feeling stuck.

    This is your kick-in-the-pants reminder that motivation isn’t something you wait for—it’s something you create.

    In This Episode, Jen Talks About:
    🌸 Why your brain resists change and keeps you “safe” in inaction
    🧠 How your self-talk shapes your results (and how to fix it)
    🔥 The power of embodying your next-level self NOW
    📅 How she plans for wildly productive weekends—on purpose
    💪 Why being relentless is not arrogance—it’s survival as a CEO
    🐐 Oh, and how to wrestle a goat if needed (because… farm life)

    Key Takeaways:
    ✔️ Stop saying “I suck at…”—your subconscious is always listening
    ✔️ Speak as if success is inevitable and your schedule will follow
    ✔️ Don’t rely on fleeting motivation—build momentum with structure
    ✔️ Start small, build confidence, and celebrate micro-wins
    ✔️ You can be unstoppable, even on the messiest of days

    Resources & Links:
    🌿 Join the Floral CEO Mastermind – Weekly strategy, monthly life coaching, and a community of florists who GET it.
    📲 Follow Jen on Instagram: @‌thefloralhustle

  • Zijn er afleveringen die ontbreken?

    Klik hier om de feed te vernieuwen.

  • Breaking Busy: How Choosing Joy Transforms Your Floral Hustle

    Breaking Busy: How Choosing Joy Transforms Your Floral Hustle

    · The Floral Hustle

    This week’s episode is personal, raw, and a reminder that success isn’t always what we first imagined it to be. Jen opens up about deep-rooted feelings of inadequacy, family dynamics, and how those internal struggles shaped her drive in both life and business.

    From building a thriving floral empire to raising alpacas, bandaging goats, and navigating heartbreaking losses—all while coaching florists to greatness—Jen reflects on how success has evolved for her. It’s not about staying busy to prove your worth. It’s about building a life filled with beauty, meaning, and joy on your terms.

    If you've ever struggled with feeling "not good enough," or if you're rethinking what a fulfilling life really looks like, this episode is your sign to pause, reflect, and redefine success.

    In This Episode, Jen Shares:
    🌸 Her lifelong journey with feeling unworthy—and how she’s healing
    🌿 The pressures of hustle culture and why busy ≠ success
    🐐 The realities (and hilarity) of farm life with animals, kids, and chaos
    🎯 How her coaching and mastermind community fuel her joy
    💡 Why success now means peace, connection, and alignment—not just productivity

    Key Takeaways:
    ✔️ Your past doesn’t define your future—but it helps explain it
    ✔️ True success evolves and should feel good, not exhausting
    ✔️ Being around people with big goals can be life-changing
    ✔️ Your floral business can be the vehicle for your dream life
    ✔️ You deserve more than burnout—you deserve beauty, balance, and joy

    Resources & Links:
    🌸 Join the Floral Hustle Mastermind
    📱 Follow Jen on Instagram: @‌thefloralhustle
    🎧 More episodes of The Floral Hustle

    Quotes Worth Sharing:
    💬 “I can’t define success by busy anymore.”
    💬 “Your floral business can change your life. It can change you.”
    💬 “You deserve a beautiful, amazing life—and it doesn’t have to be earned by burnout.”

  • The CEO Shift: How Florists Can Work Smarter, Not Harder

    The CEO Shift: How Florists Can Work Smarter, Not Harder

    · The Floral Hustle

    Feeling stretched thin and constantly stuck in the weeds of your floral business? You’re not alone—and it’s time to fix that. In this episode, Jen pulls back the curtain on a hectic week filled with weddings, helping a fellow florist, and juggling her growing farm… all while staying laser-focused on what really matters.

    If you’re spending hours on low-value tasks and wondering why you’re burnt out, this episode will help you shift into true CEO mode. You’ll learn how to audit your to-do list, protect your creative energy, and invest time where it actually pays off.

    In this episode, we cover:
    ✔️ What qualifies as high-value vs. low-value tasks
    ✔️ How to stay in your “zone of genius”
    ✔️ The surprising power of flower friends and support systems
    ✔️ Why even first-time wedding bookings deserve delegation
    ✔️ How to audit your time for better business results

    Whether you're designing solo or managing a team, this is your reminder that you are the CEO—and it’s time to start acting like it.

    Timestamps:
    [00:00] Welcome + a wild week behind the scenes
    [03:45] The difference between high-value and low-value tasks
    [07:00] Jen’s “zone of genius” and why yours matters
    [10:10] Delegating, outsourcing, and why it’s never too early
    [14:20] Support systems: The power of your flower community
    [18:00] Take a task audit: Are you busy or building something?
    [21:15] Final thoughts: protect your magic, protect your time

    Links & Resources:
    🌸 Join the Floral Hustle Facebook Group
    🌿 Check out the Floral CEO Mastermind
    📲 DM me on Instagram with your biggest aha! – @‌thefloralhustle

    Related Episodes You’ll Love:
    🎧 How to Get More Wedding Inquiries (and Actually Book Them)
    🎧 Feeling Burnt Out? Here’s How to Reignite Your Passion
    🎧 5 CEO Habits That Will Transform Your Floral Business

    Let’s Connect:
    📸 Instagram: @‌thefloralhustle
    🌐 Website: http://www.thefloralhustle.com
    🎙️ Don’t forget to subscribe and leave a review—your support helps more florists find this show!

  • Level Up for Free: The Personal Growth Habits That Cost Nothing

    Level Up for Free: The Personal Growth Habits That Cost Nothing

    · The Floral Hustle

    In this heart-filled and honest episode of The Floral Hustle, Jen shares how her journey into personal development transformed every area of her life—from her business and motherhood to her confidence and well-being. If you've ever felt like you're too maxed out to even think about growth, this episode is for you.

    Jen walks through the different seasons of her life—from survival mode to creating space for podcasts, books, masterminds, and coaching—and explains why personal development isn’t a luxury… it’s a lifeline. She also shares actionable micro-habits, mindset shifts, and creative ways to invest in your growth without needing a ton of time or money.

    What You’ll Learn:
    🌸 Why Jen went from “I don’t have time” to “I don’t have time NOT to grow”
    🌸 The baby steps that made a massive difference in her life and business
    🌸 Journaling, affirmations, and visualizations that actually work
    🌸 Free and low-cost ways to start your personal development journey
    🌸 The importance of connection, community, and emotional wellness
    🌸 How habit stacking can help you integrate growth into daily life
    🌸 The mindset that makes success feel not just possible, but inevitable

    Powerful Quotes:
    💬 “Growth takes space—and you deserve to make that space for yourself.”
    💬 “I used to think personal development was a luxury. Now I know it's survival.”
    💬 “Visualization isn't just dreaming. It's rehearsing your success in advance.”

    Resources & Links:
    🔗 Join the Floral CEO Mastermind – Where community + strategy = transformation
    🔗 The Floral Hustle Facebook Group – A free space for florists to ask, learn, and connect
    🔗 Follow Jen on Instagram – For more mindset + biz tips

    Ready to grow?
    DM Jen on Instagram and tell her: What’s ONE small step you’re taking toward your best self this week?

  • The Real Secret to Success? It’s Not Sexy, But It Works

    The Real Secret to Success? It’s Not Sexy, But It Works

    · The Floral Hustle

    In this week’s minisode of The Floral Hustle, Jen pulls back the curtain on the real key to lasting success in business—and in life: consistency. From booking weddings to growing your network and leveling up your mindset, consistency is the not-so-glamorous yet absolutely essential ingredient.

    Jen shares personal stories and coaching insights that show how taking consistent action (even small steps!) builds momentum, confidence, and results over time. If you’ve been feeling stuck, inconsistent with marketing, or unsure how to stay motivated—this pep talk is for you.

    What You’ll Learn:
    🌸 Why consistency beats short bursts of hustle every time
    🌸 The “stretch goal” method Jen uses to build long-term habits
    🌸 How to stop ghosting your goals when things get hard
    🌸 Why your momentum stalls when you only act during the highs
    🌸 The first thing to do if you don’t have a growth plan
    🌸 How the Floral CEO Mastermind helps you stay consistent and accountable

    Key Quote:
    💬 “Success doesn’t come from going big once—it comes from showing up when no one’s watching, again and again.”

    Links & Resources:
    🔗 Join the Floral CEO Mastermind – Get consistent support, strategy, and community
    🔗 Follow Jen on Instagram – Your behind-the-scenes floral biz BFF

    Subscribe & Review:
    If you loved this pep talk, hit follow and leave a review. Every share helps other florists grow with confidence and clarity.

  • Stop Winging It: How to Price Your Floral Work for Real Profit

    Stop Winging It: How to Price Your Floral Work for Real Profit

    · The Floral Hustle

    In this real, unfiltered episode—recorded straight from the new farm—Jen shares a whirlwind update about life, animals, and a big pricing lesson after a client balked at a $225 tall centerpiece. She dives deep into the psychology and math of floral pricing, why “cheap” isn’t the word to use (say “value-based” instead!), and how to build confidence by pricing for profit, not panic.

    If you're feeling confused or frustrated about pricing—or underpaid for your talent—this episode is a must-listen.

    🔑 Key Takeaways:

    Value-based language matters: Use terms like “value-based flowers” instead of “cheap” to elevate perception.Clients don’t know what flowers cost—pricing transparency helps.Your perception of “affordable” may be completely different from your client’s.Stick to your formulas: Jen explains her go-to pricing method (3x markup, double hard goods, + labor percentage).Labor isn’t optional—price it in. Tear downs, deliveries, installations all carry cost.Repurposing ≠ free: If you’re moving florals post-ceremony, charge for that time.Expenses add up: Car maintenance, freelancers, gas, rentals—it all cuts into your bottom line.Confidence is cash: Knowing your worth and standing firm attracts the right clients.

    📌 Pricing Formula Recap:

    Flowers: Wholesale cost × 3 (or more depending on your market/expenses).Hard Goods: Double your cost (i.e., $7 vase → $14).Labor: Add 25–35% of the subtotal (or more depending on setup complexity).Delivery/Setup/Tear Down: Charge based on time, staff, venue logistics, and stress level (yes, that matters!).

    💡 Resources Mentioned:

    ✅ Free Pricing Guide: http://thefloralhustle.com/pricing💪 Floral CEO Mastermind: http://thefloralhustle.com/mastermind
  • How Networking Landed Me 5 Weddings (and Why You Should Be Doing It Too)

    How Networking Landed Me 5 Weddings (and Why You Should Be Doing It Too)

    · The Floral Hustle

    In this episode of The Floral Hustle, Jen shares how intentional networking helped her book five weddings—and how you can build powerful relationships that grow your floral business. From connecting with planners to adding value for fellow vendors, she breaks down exactly how to build vendor relationships that actually lead to real bookings.

    If you’ve ever felt awkward about networking or unsure how to approach vendor relationships, Jen walks you through simple, genuine ways to show up and serve others in your industry. You’ll hear how years of thoughtful touchpoints turned into high-paying referrals, why vendor trust is a referral goldmine, and how to make yourself memorable in any room.

    What You’ll Learn:
    🌸 Why networking isn't just for extroverts—and how to start
    🌸 How Jen built a relationship over 3 years that led to 2 big bookings in one month
    🌸 Ways to make yourself memorable with vendors and planners
    🌸 How adding value (even in small ways) builds trust and connection
    🌸 The real ROI of investing in relationships—even before they pay off
    🌸 Why your network can become your biggest marketing asset

    Key Quotes:
    💬 “I wish we did more networking in our industry—because the referrals that come from true relationships are game changers.”
    💬 “You never know when a connection you've nurtured will turn into a major opportunity. Sometimes it just takes time.”

    Resources Mentioned:
    🔗 The Floral CEO Mastermind – Join Jen’s community of floral business owners
    🔗 Follow Jen on Instagram – Let’s connect and keep the conversation going!

    Subscribe & Review:
    Loved this episode? Make sure to follow, rate, and leave a review. Your support helps the podcast reach more flower friends just like you!

  • Unapologetically Confident: Why Owning Your Power Changes Everything

    Unapologetically Confident: Why Owning Your Power Changes Everything

    · The Floral Hustle

    Episode Summary:
    In this empowering episode, Jen dives into the power of unapologetic confidence and how it’s been the driving force behind building her dream life and thriving floral business. If you’ve ever found yourself playing small, over-apologizing, or waiting for “someday” to feel confident, this episode is your wake-up call. Jen walks you through why confidence isn’t optional, how to build it without being cocky, and the exact mindset shifts that changed everything for her—and can for you too.

    What You’ll Learn:
    🌸 Why confidence is a non-negotiable in business (and life)
    🌸 The difference between confidence and cockiness
    🌸 How to stop shrinking yourself to make others comfortable
    🌸 The 3-step framework for building unshakable confidence
    🌸 How micro-wins lead to major momentum
    🌸 Why “thank you for your patience” is better than apologizing
    🌸 Real-life moments where confidence defused client stress and built trust
    🌸 Why mindset—not mechanics—is the key to real growth

    Key Quote:
    "Confidence isn’t cocky—it’s clarity. It’s knowing you deserve your dream life and showing up for it, fully and unapologetically."

    Power Prompts for Listeners:
    💥 What are you unapologetically confident about today?
    💥 What affirmation can you record and listen to daily to rewire your mindset?

    Mentioned in This Episode:

    Floral CEO Mastermind – the support, accountability, and strategy you need to level upJen’s go-to affirmations for stepping into confidenceEncouragement to DM Jen on Instagram and share your confidence declaration! @‌thefloralhustle
  • Motherhood & Business: Real Talk, Hard Truths, and Grace for the Mom Florist

    Motherhood & Business: Real Talk, Hard Truths, and Grace for the Mom Florist

    · The Floral Hustle

    In this heartfelt and deeply personal Mother’s Day episode of The Floral Hustle, Jen opens up about her journey as a mother and business owner—from traumatic birth stories and parenting a child with autism, to managing chaos while building a multiple six-figure floral business. She shares unfiltered truths, emotional milestones, and the essential mindset shifts that helped her stop surviving and start thriving. If you’re a mom who feels like you’re doing it all and still falling short, this episode will leave you feeling seen, supported, and inspired.

    What You’ll Learn:

    Jen’s raw story of motherhood, entrepreneurship, and everything in betweenHow to stop building your business on “leftovers”The power of believing you deserve more—even while raising kidsWhy perfection isn’t the goal (and never was)The importance of asking for help—at home and in businessHow to have hard conversations with partners to get the support you needWhy your kids can be part of your business story—not a reason to hideThe value of celebrating wins, even the small (or hard-fought) onesWhy giving yourself grace is not weakness—it’s strategyJen’s mantra: “Everything is figureoutable”

    Key Quote:
    "You can't build a business on an empty cup—and your family needs you to be full."

    Links & Resources:

    Join the Floral CEO MastermindListen to Jen’s past episodes on outsourcing and [creating space as a mom CEO]Follow Jen on Instagram: @‌thefloralhustle

    Perfect For:
    Florists, creative entrepreneurs, and any mom who’s ever wondered how to do it all—or realized she doesn’t have to.

  • The Outsourcing Game Changer: How to Create Space & Grow Your Floral Business

    The Outsourcing Game Changer: How to Create Space & Grow Your Floral Business

    · The Floral Hustle

    In this empowering episode of The Floral Hustle, Jen revisits the power of outsourcing—not just as a business strategy, but as a lifeline for florists who are juggling weddings, kids, content, and chaos. From freelancers and social media help to bucket-washing and childcare, she breaks down real-life examples of how outsourcing key tasks can help you protect your energy, scale your business, and love your life more. If you're running on fumes and trying to do it all yourself, this episode is your permission slip to finally let go and grow.

    What You’ll Learn:

    Why even 7-figure business owners don’t fully outsource their voiceHow to delegate social media without losing your brand voiceThe truth about freelancers vs. employees (and how to hire smart)Jen’s go-to tips for finding trusted teardown teams and bucket-washersThe surprising ways outsourcing has helped her be a better momThe mindset shift needed to release control and still feel alignedWhy outsourcing creates space—and why space creates successHow part-time childcare helped Jen build a multiple six-figure business

    Key Takeaway:
    You can’t scale your business on an empty tank. Smart outsourcing creates the space you need to step into your CEO role—without sacrificing your creativity, family, or sanity.

    Links & Resources:

    Apply for the Floral CEO MastermindFollow Jen on Instagram: @‌thefloralhustleTools mentioned: Planoly, Fiverr, Upwork, QuickBooksRelated episodes: [How to Hire Freelancers for Your Floral Business], [Outsourcing as a CEO Florist]
  • Florists, It’s Time to Make Booking You Easy

    Florists, It’s Time to Make Booking You Easy

    · The Floral Hustle

    In this episode of The Floral Hustle, Jen dives into the rise of Poppy Flowers and why their business model is resonating with modern couples. Spoiler alert: it’s all about pricing transparency. Jen breaks down how this simple shift—openly sharing pricing and offering easy, a la carte-style ordering—has made Poppy so appealing, and why florists should stop resisting this strategy. If you're tired of getting ghosted, want to book more budget-friendly weddings, or are simply ready to simplify your process, this episode is packed with actionable insights.

    What You’ll Learn:

    Why pricing transparency is a floral industry game changerHow Poppy’s business model mimics a la carte flower programsThe dangers of working for companies that undervalue local floristsHow to structure your own a la carte flower offeringsJen’s tips on building base recipes and “starting at” pricingWhy you don’t need to custom-quote every bouquetHow Jen generated $36K+ from her a la carte weddings with minimal effortSteps to make your floral business easier and more profitable

    Links & Resources:

    Poppy Flowers WebsiteListen to Jen’s past episodes on a la carte flowersWant help building your a la carte program? DM Jen on Instagram @‌thefloralhustleApply for the Floral CEO Mastermind

    Follow Jen:

    Website: http://www.thefloralhustle.comInstagram: @‌thefloralhustle
  • $30K Side Hustles for Florists (That Aren’t Full-Service Weddings)

    $30K Side Hustles for Florists (That Aren’t Full-Service Weddings)

    · The Floral Hustle

    00:00 Introduction and Revenue Insights
    01:40 Custom Funeral Arrangements
    04:30 Creative Proposal Planning
    05:55 Silk Flowers and Designer's Choice
    11:04 A La Carte Flowers and Final Thoughts

  • Manifesting Your Dreams Through Action: How Small Shifts Create Big Change

    Manifesting Your Dreams Through Action: How Small Shifts Create Big Change

    · The Floral Hustle

    This week, Jen shares a deeply personal and inspiring episode about the real meaning of manifesting—and how it's not magic, it's momentum. From buying a farm and welcoming new animals (including alpacas and a miniature donkey!) to building the life and business she once only dreamed about, Jen opens up about how dreaming big, getting the right support, and taking aligned action creates real, tangible change.

    If you're feeling stuck, discouraged, or unsure of how to move toward your goals, this episode will give you a powerful reminder: you don't have to stay where you are. You can build the life you dream of—and it starts today.

    🌟 What You’ll Learn:

    What true manifesting really means (it's not just "wishing")Why support systems (partners, coaches, communities) matter so muchHow to spot and overcome limiting beliefs around money, success, and worthinessWhy small daily actions create your “ripple” toward the life you wantHow to know if you’re out of alignment—and how to course-correctA heartfelt reminder that your dreams are not “too big” or “too much”Real talk on why a supportive environment accelerates your growth

    🌸 Key Mindset Shift:
    Your dream life doesn't just appear — you build it, piece by piece, by changing your thoughts, your expectations, and your surroundings.

    💬 Favorite Quote from Jen:
    "Success becomes inevitable when you surround yourself with people who are in the pursuit of something bigger."

    ✨ Want to Grow With Support?
    If you're ready to dream bigger, build smarter, and finally have the community you deserve, join the Floral CEO Mastermind!
    👉 http://thefloralhustle.com/mastermind

  • Chipping Away at Your To-Do List: How to Prioritize What Matters Most

    Chipping Away at Your To-Do List: How to Prioritize What Matters Most

    · The Floral Hustle

    This week, Jen gets real about all the things. From prepping for weddings, running a farm, raising kids, managing coaching programs—and dealing with a sore back—she dives deep into how to manage a never-ending to-do list without losing your mind. If you’ve ever wondered how to prioritize when everything feels urgent, this is the episode for you.

    Learn how Jen chips away at her responsibilities in business and life, how she determines what tasks to tackle first, and how to reframe success when perfection isn’t possible. Whether you’re a full-time florist, a side hustler, or a parent balancing it all, this is your permission slip to rest, refocus, and crush your goals one step at a time.

    🌟 What You’ll Learn:

    How to prioritize your time for maximum impactJen’s real-life “hierarchy of tasks” to avoid overwhelmThe importance of rest—and why it is productiveHow to create mental wins with systems like TrelloTips for batching your time and using “theme days”How to shift your mindset from perfection to progressWhy you must take care of yourself firstA behind-the-scenes peek at Jen’s own week (it’s A LOT!)

    🧠 Mindset Reminder:
    Even if your to-do list isn’t done, you are doing enough. Your success doesn’t have to look like anyone else’s—especially not what you see on Instagram.

    🌸 Want More Support?
    Join Jen’s Floral CEO Mastermind—a high-touch, life-giving space for florists who want to grow, feel supported, and actually love their business.
    👉 http://thefloralhustle.com/mastermind
    or DM Jen @‌thefloralhustle on Instagram to learn more!

  • The Art of Selling the Story: Elevating Your Floral Installations

    The Art of Selling the Story: Elevating Your Floral Installations

    · The Floral Hustle

    In this minisode, Jen shares how florists can take installations from Pinterest inspiration to high-impact reality—and actually sell clients on the vision. From cultural weddings to luxury head tables and statement backdrops, Jen dives into how your language, creativity, and presentation style can elevate your proposals and land premium floral installation bookings.

    She also walks through a real-life example from her recent cultural wedding workshop and offers insight into how describing the emotion and experience behind the design—not just the flowers—helps close the deal.

    🌟 What You'll Learn:

    Why selling the story behind an installation is essentialHow to craft head-turning concepts that clients say YES toWhat words to use when describing your designs to sound elevated and polishedHow Jen uses Pinterest/Instagram as an “idea factory” for creativityThe power of being an "idea house" for clients (and how it helps you stand out)The importance of matching your proposal visuals to the price pointReal examples from Jen’s recent workshop on cultural wedding designs

    📅 Save the Date:
    Jen’s next Floral Rockstar Retreat is happening August 17–19 at her new Minnesota farm! Get ready for two immersive days of creative floral design, business elevation, and, yes, chickens.

    📲 Connect & Learn More:
    ➡️ Follow Jen on Instagram @‌thefloralhustle

  • Florist Confessions: The Tough Lessons That Made Me Better

    Florist Confessions: The Tough Lessons That Made Me Better

    · The Floral Hustle

    In this deeply personal and empowering episode, Jen shares a series of real-life stories and reflections from the past few weeks—including the closing on her dream farm, lessons learned from miscommunications, setting boundaries with clients, and the surprising ripple effect of confidence.

    If you've ever needed a reminder that your dreams are possible and that you’re more powerful than you think, this one’s for you.

    🧠 Topics & Lessons Covered:
    🌱 The power of patience: “If it’s not a heck yes, it’s a heck no.”
    🏡 Manifesting the dream: Closing on the farm and seeing years of vision come true
    🧭 Your dream isn’t selfish—it can create ripples of impact
    🪞 You are a mirror to your children, your clients, and your community
    💬 Why you must ask clarifying questions in your business
    🚫 The importance of standing up for yourself when boundaries are crossed
    🌸 How comparison (hello, fraudy feelings) can be flipped into gratitude and perspective
    🔍 Why being curious and asking questions can lead to unexpected blessings
    💖 You don’t need to impact thousands to make a difference

    🌟 Notable Quotes:

    “Your dream can make a difference. It doesn’t have to be big—just real.”
    “You are a mirror. And what you model, others reflect.”
    “Sometimes the lesson isn’t in the success—it’s in how you recover from a misstep.”

    🎧 Why You Should Listen:
    This episode is full of real talk and raw lessons from behind the scenes of a successful florist and coach. Whether you're chasing a big dream, struggling with client boundaries, or just trying to stay confident in a sea of comparison, Jen’s insights will hit home and lift you up.

    📌 Action Step:
    Take one dream, no matter how big or small, and start talking about it like it’s inevitable. Start showing up for it like it’s already on its way.

    🛠️ Resources Mentioned:
    🌸 The Floral Hustle Coaching Page
    🌻 Upcoming Floral Rockstar Retreat on the Farm – stay tuned for details!
    📩 thefloralhustle.com

    📲 Stay Connected:
    Instagram → @‌thefloralhustle
    Website → www.thefloralhustle.com
    Subscribe, Rate & Review — Your reviews help the show grow!

  • Not Booked Out Yet? Here’s How to Get More Wedding Clients—Fast!

    Not Booked Out Yet? Here’s How to Get More Wedding Clients—Fast!

    · The Floral Hustle

    Feeling behind on bookings for the year? You're not alone—and you're definitely not doomed. In this energizing minisode, Jen shares exactly what to do when your wedding calendar isn’t as full as you’d hoped. From smart marketing moves to mindset shifts, this is your pep talk and action plan in one.

    Whether you're brand new or have been in business for years, this episode will help you stop spiraling and start strategizing.

    🧰 In This Minisode, You’ll Learn:
    ✔️ Why feeling stressed about bookings is normal—but panic is not the answer
    ✔️ How to audit and adjust your website, IG, and follow-up systems for better conversions
    ✔️ Creative visibility tactics (like date availability graphics & story engagement)
    ✔️ How to reconnect with old leads that might still book
    ✔️ A mindset shift from “I’m behind” to “I’m pivoting”
    ✔️ Networking and mini gift ideas that win over planners and venues
    ✔️ Limited-time promos to fill your slower months fast
    ✔️ Why “no one’s coming to save you”—and why that’s actually empowering

    💬 Floral Hustle Takeaways:
    ✨ Strategy books weddings, not stress
    ✨ Consistent, intentional action leads to results
    ✨ Show up, get seen, and ask for the booking
    ✨ “You are not behind—you’re just at a pivot point.”

    🔥 Action Challenge:
    Pick ONE idea from today’s episode and implement it today—whether it’s emailing a planner, posting your availability, or revisiting old leads.

    🎁 Bonus Freebie:
    📥 Grab the FREE Social Media Guide for Florists
    http://thefloralhustle.com/social

    💡 Related Episodes:
    🎧 Handling Difficult Pricing Conversations
    🎧 Base Recipe Pricing 101
    🎧 How to Book More Weddings with Instagram

    📲 Stay Connected:
    Instagram → @‌thefloralhustle
    Website → www.thefloralhustle.com
    Subscribe & Leave a Review — It helps other florists find the pod!

  • Handling Difficult Pricing Conversations Like a Pro (Even with Tariffs Looming)

    Handling Difficult Pricing Conversations Like a Pro (Even with Tariffs Looming)

    · The Floral Hustle

    The floral world is buzzing with panic over new tariffs, rising prices, and how to communicate it all to clients without losing business. In this minisode, Jen walks you through how to confidently and compassionately handle difficult pricing conversations, especially when budgets don't align with Pinterest dreams.

    You’ll learn how to position yourself as a problem-solver (not a panic-spreader), reframe sticker shock, and educate clients on real-world floral costs—all while maintaining your boundaries and your sanity.

    🧰 In This Episode, Jen Covers:
    ✔️ How to reframe pricing convos so clients feel supported (not blindsided)
    ✔️ A step-by-step script to handle unrealistic expectations with kindness
    ✔️ How to use phrases like “value-based blooms” to educate without overwhelming
    ✔️ The power of setting pricing anchors early using your brochure
    ✔️ When to ask: “Is your floral vision or your budget more important?”
    ✔️ How to channel creative thinking with airy design, pin frogs, and substitutions
    ✔️ Why your energy during the consult can make or break the sale
    ✔️ How to avoid fueling fear about tariffs—and instead build trust with humor + honesty

    🌼 Flower Hustle Wisdom:
    ✨ “You’re not here to be an asshole. You’re here to educate.”
    ✨ “Don’t say cheap—say value-based.”
    ✨ “Choose peace. Choose to be a solution provider.”
    ✨ “Enthusiasm and excitement can overcome pricing objections.”

    🌸 Join the Floral CEO Mastermind: thefloralhustle.com/mastermind

    💬 Connect with Jen:
    📸 Instagram: @‌thefloralhustle
    💻 Website: www.thefloralhustle.com
    🎙️ Subscribe & Leave a Review to help more florists grow their dream biz!

  • How to Stay Grounded When Everything Feels Like Crap (Tariffs, Overwhelm & Taking Back Control)

    How to Stay Grounded When Everything Feels Like Crap (Tariffs, Overwhelm & Taking Back Control)

    · The Floral Hustle

    Feeling overwhelmed, frustrated, or like the rug’s been pulled out from under you? You’re not alone. In this raw and empowering minisode, Jen shares how she navigates the chaos—whether it’s unexpected tariffs, stressful events, or curveballs from business and life (hello, surprise $9,000 at closing 😳).

    If you’ve been spiraling over what's out of your control, this episode gives you the mindset tools and strategies to take your power back. Jen offers simple, actionable tips that can help you reset, reframe, and regroup—so you can run your business from a place of grounded confidence and not chronic anxiety.

    🧘‍♀️ What You'll Learn in This Episode:

    Why Jen claps her hands and says “I don’t do overwhelm” (and how it actually helps)How to pattern-interrupt spiraling thoughts and shift back into problem-solving modePractical ideas to reset—like detoxing your inbox, muting draining accounts, and having hard convosWhy everything is “figureoutable” (thanks, Marie Forleo!)The power of feedback loops and how to give/receive feedback in business with graceHow to tell when your support system is fueling vs. draining youThe connection between energy and success—and why Jen believes your vibe predicts your outcome

    🛠️ Resources & Tools Mentioned:

    Marie Forleo’s "Everything is Figureoutable" philosophyJen’s mantra: “I don’t do overwhelm.” (Feel free to borrow it!)The Floral CEO Mastermind – A space to get support, find your people, and take confident action in your business.
  • Laat meer zien