Afleveringen
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Federico Pasquini, Global R&D Innovation Director for International Family Care & Professional at Kimberly-Clark, joins us for a deep dive into the world of Research & Development — a first for the podcast.
In this episode, Federico shares how R&D drives progress in a global FMCG powerhouse, and why innovation matters even in the most low-involvement categories.
Tune in to hear about:
Federico’s international career journey — from Europe to India What the innovation process really looks like in a fast-moving consumer goods company How to challenge the status quo in everyday product categories The critical relationship between R&D and other departments R&D’s growing role in sustainability -
STRATACACHE is going to take London by storm next Monday March 31st with their “What’s in store (for Retail Media Networks)” event. This event, which we were lucky to attend in January in New York during NRF, will feature top voices in Retail and Brands to debate and explore how, as an industry, we can advance in In-store Retail Media.
Learn more about the event here: https://www2.stratacache.com/retail_media_networks_london
Listen to Chris Riegel's episode about the seven sins in Retail Media:
Listen to Ben Reynolds' episode about In-Store Analytics:
To understand the latest trends and anticipate the event we are accompanied by Chris Riegel, CEO and Alison Dunham, Sales Director, In-store Retail Media UK, at STRATACACHE to speak about:
Purpose of the event What’s changed in the last year The hottest topics in in-store Developments in measurement The rise of CTV Turbulences and M&A in the agency world How AI will transform Retail MediaMore
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian -
Zijn er afleveringen die ontbreken?
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Revenue Growth Management (RGM) has become one of the key strategic sub-functions in modern FMCG companies. It acts like the glue between Sales, Marketing, Finance… and more! But, what does this function actually do? What are its goals? And what are the trends shaping it right now.
It’s our pleasure to welcome Bayer Consumer Healthcare’s Global Head Revenue Growth Management, Nikitas Paraskevopoulos to speak about:
What RGM does in a Consumer Goods company Why it has become a key function Key levers within RGM: pricing, portfolio optimisation… How Data, Analytics and emerging tech like AI are impacting Stakeholder alignment The future of RGMMore
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian -
In today’s fragmented media landscape, brands are in a constant race to stay relevant and connect meaningfully with consumers. With countless channels vying for attention, how can brands cut through the noise and show up where it truly matters?
In this episode, we’re joined by leaders in the Out-of-Home (OOH) media space—Clear Channel—to explore how this traditional medium is evolving to help brands reach more people, more effectively, in a fast-changing marketing environment.
Lindsay Rapacchi, Research and Insight Director, and Colin Horan, Strategic Partner for FMCG at Clear Channel, share their expertise on:
Why OOH still delivers big impact in the digital era The critical role of reach for FMCG brands Standout examples of brands nailing OOH campaigns How OOH fits into the rise of Retail Media What’s next: Opportunities for FMCG brands in 2025 and beyondMore
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian -
Frederic Fernandez is one of the most respected voices in FMCG. Through his consultancy, Frederic Fernandez & Associates, he partners with Fortune 100 FMCG companies, helping them navigate today’s complex and rapidly evolving landscape. Beyond his consulting work, he has built a strong following through his insightful LinkedIn analyses, where he dissects industry trends and company strategies with precision. Most recently, he launched a podcast featuring in-depth conversations with FMCG CEOs.
In this conversation, you'll hear about the top trends affecting the industry, such as CEO churn, Marketing, eCommerce, Post-COVID hangover, as well as a deep dive into Personal and Home Care companies like Procter & Gamble, Reckitt or Unilever.
Follow Frederic Fernandez on LinkedIn: https://www.linkedin.com/in/fredericfernandez/ His LinkedIn Newsletter: https://www.linkedin.com/newsletters/7045696201089785857/ The Growth CEO Podcast (YouTube Link, also available on major podcast platforms): https://www.youtube.com/@TheGrowthFMCGCEOPodcast/videosMore
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian -
This Podcast is supported by Shoptalk. Join us and the elite of Consumer Goods and Retail in Barcelona on June 2-4: https://shoptalkeurope.com/community SEE DISCOUNT CODES BELOW
Our guest today is Slavka Jancikova. With an impressive background in companies like NIKE, AB Inbev and Adidas; she’s now leading Marketing for the sneaker retail leader Foot Locker in EMEA. She joins Christina and Daniel at a particularly crucial time for Marketing,.
Tune in to hear about:
Anticipating Shoptalk Europe and the panel Slavka will be on Moving between Apparel, FMCG and Retail Performance Marketing versus Brand Building Balancing Data and gut feel (or having a point of view!) Her vision for Foot Locker-15% discount codes for The FMCG Guys audience!
Retailer and Brands:
RBFMCG15
https://ste25-registration.personatech.com/code?cId=cmJmbWNnMTU=
General Attendee
GAFMCG15
https://ste25-registration.personatech.com/code?cId=Z2FmbWNnMTU=
More
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian -
This episode was recorded in 2021
When we think of an ideal company culture is one where we can bring our own full selves, be empathetic and enjoy working with others.
Ironically, that goes against the common idea that we have of leaders, who are meant to be firm, tough and untouchable.
How can we reach a commonality between these? To discuss this, we invited Carol Robert, who a the time was heading up the UK and Ireland business for Suntory Food & Beverage.
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Ralf Miculcy is an Associate at WL Gore. But what does that actually mean? At WL Gore—a global materials science company known for its innovative products like GORE-TEX—every employee, from entry-level to the CEO, is called an Associate. This is just one example of its distinctive, non-hierarchical culture.
In today’s episode, we dive into Ralf’s journey across Operations, Projects, and General Management at WL Gore. We explore how this unique culture functions in practice and what makes it so effective through:
Ralf’s cross-functional career Gore’s Multi-category business A unique non-hierarchical culture How a company can scale while staying true to its founding values Career progression in a flat hierarchyMore
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian -
Emilie Brault, Global Director of Digital Consumer Experience at NAOS—the innovative French skincare company behind Bioderma, Institut Esthederm, and Etat Pur—joins the podcast to share her journey from FMCG to digital leadership. An expert in building digital organizations from the ground up, Emilie offers insights into how brands can harness digital to connect with consumers and drive transformation.
Tune in to hear about:
Emilie’s non-linear career, spanning international and cross-functional roles Building a digital infrastructure within a company Using digital to enhance consumer engagement Embedding digital across different functions Her approach to AI and dataMore
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian -
Eoin Comerford is an Outdoor Industry Expert, Consultant, Speaker & Podcaster. He’s best known for his tenure as CEO of Moosejaw, one of the US’ main outdoor Retailers. He drove its growth and oversaw its acquisition by Walmart in 2017, where he also managed the outdoor category for Walmart.com. He later oversaw Moosejaw’s 2023 acquisition by Dick’s Sporting Goods, where he remained until last year.
The “Rock Fight” Podcast Host joins Daniel to speak about:
His career in the sporting goods, outdoors and Retail world Analyzing Sporting Goods companies like NIKE, Adidas, Under Armour, HOKA, On Running and more The DTC vs Wholesale Equation Outdoor company Analysis: VF (North Face), Amer Sports, Columbia… Advice to European Companies trying to get into the US MarketMore:
Tune into the Rock Fight Podcast: https://www.rockfight.co/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian -
Our guest is Kai Boris Bendix, CEO of Carl Kühne KG, a 303-year-old family-owned company (founded in 1722) renowned for its pickles and sauces. Kai joins Christina and Daniel to share insights from his impressive career, which began at Beiersdorf—the makers of Nivea cream—and has taken him around the globe, ultimately leading him to helm one of Germany’s most iconic family businesses.
Tune in to discover:
Kai’s journey navigating international markets and cultures Key differences between developed and developing markets Transitioning from global corporations to traditional family-owned businesses such as Melitta and Kühne Strategies for resilience and adaptability in times of changeMore
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian -
The FMCG Guys will be back with all-new episodes very, very soon. In the meantime, enjoy this episode from one year ago which Daniel recorded in Iceland.
Ever wondered what running supermarkets in a remote country like Iceland looks like? Daniel was lucky enough to learn this in this fascinating in-person interview live from Keflavík. Our guest (and host, in this occasion!) is Gunnur Gunnarsdóttir, who runs both Retail and Human Resources at Samkaup, one of the island's main players in FMCG Retail with a number of banners.
This Episode is brought to you by Softserve Business System. Start a conversation about fact-based digital transformation today by visiting https://softservebs.com/
Listen in, transport yourself to Iceland and learn about:
Gunnur's career path from Human Resources Manager to heading up a Retail Organization Iceland's FMCG market: Retail Footprint, Challenges and Opportunities for brands Samkaup's mission of serving the entirety of Iceland's population even at a financial cost HR initiatives in diversity, continuous learning and talent attraction Omni-channel initiatives and partnership with Lobyco in Loyalty -
Sharon Lewis, Head of Digital & Data Latin America at Kimberly Clark, joined us week to speak about how she's driving eCommerce growth and culture change in this emerging region.
Tune in to learn about:
Sharon's career journey across the US and LATAM Critical Success factors when driving Digital Transformation Latin America's different levels of digital maturity and the region as a testing ground Influencing Headquarters to bring resources to the region -
Sunil D'Souza, Chief Executive Officer and Managing Director at Tata Consumer Products (Part of the famous conglomerate Tata Group) joined Daniel and Christina in this 2023 fan favourite to share his thoughts on:
Tata Consumer's portfolio and national and international footprint India's Consumer Goods Market: Retail, Demographics and Trends The role of digital as a disruptor Project Aalingana: Tata Group's ESG mission The role of a post-COVID leader -
Maria Gonidi, the People & Culture Europe Operations Vice President at The Coca-Cola Company, joins us from Athens to speak about her career in HR and what the present and future of People Operations look like in F500 companies. Tune in to hear about: Maria’s career journey and what inspired her to build a career in HR The Pillars of HR: talent, connecting with the business, capabilities, culture & strategy What skills will future leaders need to have to be successful The impact of tech on business Company culture & the future of work
More:
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian -
Christian Stammkoetter is Danone’s President AMEA (Asia Middle East Africa) and Member of the Executive Committee. He joins Efrain and Daniel to speak about how, in the course of his career, has worked on multi-billion mergers, moved geographies, led teams, grown as a leader and developed a reliable routine to manage frequent long-haul travel.
Tune in to hear about:
His career beginnings in FMCG and running a start-up Being Impact-driven and putting people at the heard of the business What’s important when integrating large businesses The new world of hybrid working and how to lead these organizations His current role leading a wide, diverse geography Creating Global Talent PipelinesMore:
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian -
Francis Dufay, CEO of African eCommerce leader Jumia, joins us from his home base in Abidjan, Côte d'Ivoire, to share how the company is navigating selling online in Africa. With the continent's population set to double in the next 30 years and a young, tech-savvy demographic, eCommerce has massive potential but challenges like low GDP per capita (~$2,000), political stability and logistics create unique hurdles (and opportunities!).
In this episode, we discuss:
Francis’ journey from McKinsey to leading Africa’s top online retailer The current state of eCommerce in Africa and where it’s heading The largest markets and fastest-growing regions What a typical African online shopping cart looks like How Retail Media and digital strategies are unlocking opportunities for FMCG brandsJoin us at Candid Commerce in London (Feb 12th): https://mediummarketing.co.uk/candid-commerce-london
More:
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian -
Join us at Candid Commerce in London (Feb 12th): https://mediummarketing.co.uk/candid-commerce-london
Kerry Morrison heads up the Retail team in GS1 UK, the company that provides industry with the barcodes needed to trade. With 60,000 members in the UK across the top Retailers (Tesco, ASDA, Sainsbury's, Morrisons, etc.) and global brands (Unilever, Mondelez, Nestle...), they were created for the industry by the industry to bring members togehter and address and solve problems in a collaborative and non-competitive space.
Kerry joined the show to speak about the importance of barcodes and the new generation that's coming through:
What is GS1 and its role in the industry Why are Barcodes important in trade and specifically in FMCG What the new generation of barcodes look like and what features they'll have How and when will brands transition The role of Retail in this transfomation How it will affect consumersMore:
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian -
Join us at Candid Commerce in London (Feb 12th): https://mediummarketing.co.uk/candid-commerce-london
Christian Raveaux heads up Retail Media at top German Grocer REWE. An increasingly influential and popular face in the Global Digital Commerce circuit, he visited the show to speak with Efrain and Daniel about how they are building a unique value proposition for Brands and their millions of Consumers in Germany and Central Europe.
Tune in to hear about:
Christian's career in Retail - which started when he was 17! The evolution of Retail Media REWE's unique value proposition Germany's Grocery landscape Standardization ' will we get there? Recommendations on how FMCG can maximize Retail MediaMore:
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian -
Join us at Candid Commerce in London (Feb 12th): https://mediummarketing.co.uk/candid-commerce-london
The FMCG Guys are joined by David Cabero, Group Category Leader for Stationery and Executive Committee member at the iconic Bic. With an International background in Finance and General Management, he joins the show to speak about how his experiences have made him familiar with taking high-stakes decisions.
Tune in to learn about:
Career development across levels, countries and functions The impact of company culture Understanding manager and company expectations Keeping a brand relevant amidst an changing addressable market As a leader, being strategic and keeping a finger on the pulse High Stakes Decision Making: Politics, Emotions and Culture Emerging trendsFind David's book here: https://www.amazon.es/Decidiendo-En-tiempos-paz-guerra/dp/8412132890
More:
Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian - Laat meer zien
