Afleveringen
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The latest episode of The FODcast is here, and this time weâre joined by James Brooke, CEO of MAPP Digital, and a true industry veteran with over 31 years of experience in digital commerce.
Gen Z who are rewriting the rules of online shopping, meaning traditional strategies no longer cut it. Social media is now the first stop on their buying journey, and brands that fail to bridge the gap between platforms and e-commerce sites risk being left behind.What makes this generation tick, why authenticity and social proof are now non-negotiable, and how brands can craft seamless, engaging experiences that keep customers coming back.The inevitable rise of AI-driven personalisation - from boosting customer engagement to building trust in an era of growing data privacy concerns.The shift towards âunified retailâ as digital and physical retail continue to merge, where every touchpoint is connected for a frictionless shopping experience.
Having witnessed the sectorâs transformation first-hand, James shares his insights into where digital commerce is headed next, what businesses must do to stay ahead, plus a deeper dive into:đïž This isnât just a conversation about where e-commerce stands todayâitâs an essential look at the trends set to shape its future. Donât miss it.
Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/ -
The Power of DE&I in Digital Commerce: A Conversation You Canât Miss đ§
In the latest episode of The FODcast, we sit down with Jasmin Guthmann, Vice President of the MACH Alliance, to explore the vital role of diversity, equity, and inclusion (DE&I) in shaping the future of digital commerce. As businesses navigate rapid transformation, Jasmin highlights why DE&I is more than a buzzwordâitâs a strategic advantage.From the impact of unconscious bias in hiring to the worrying rollback of diversity initiatives, Jasmin shares candid insights into the current state of the industry and whatâs at stake if progress stalls. She also dives into how diverse teams fuel innovation, boost morale, and drive stronger business outcomes.
đĄ Key Takeaways:
Why DE&I is essential for business growth, not just a compliance tick-boxThe hidden cost of unconscious bias in recruitment and leadershipPractical ways businesses can create inclusive environments that empower all employeesHow community involvement and mentorship programmes are shaping the next generation of diverse talentđïž This isnât just a conversationâitâs a wake-up call. Whether youâre a business leader, an employee, or an advocate for change, this episode delivers thought-provoking insights that will challenge perspectives and no doubt spark reflection.
#DiversityInTech #DigitalCommerce #InclusionMatters #Leadership #FutureOfWorkSimply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/ -
Zijn er afleveringen die ontbreken?
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The Future of B2B Digital Commerce: A Must-Listen Conversation đ§
In the latest episode of The FODcast, we sit down with David Williams, Digital Director with over 20 years of experience in both B2B and B2C, to discuss the seismic shifts taking place in B2B digital commerce.From the rise of digital natives leading businesses to the demand for seamless online solutions, David shares his insights into how AI and other technologies are driving change and making these solutions more accessible and cost-effective than ever before.
How Gen AI is shaping B2B customer journeys with digital-first tools The role of AI in enhancing customer experiences without losing the human touch Strategies for B2B businesses transitioning from legacy systems to modern, customer-centric solutions Real-world examples from trailblazers like Oro, Sitecore, and Nibble
đĄ Key Takeaways:đïž Donât miss out on this transformative discussion. Whether youâre in B2B or B2C, the lessons shared here are crucial for understanding where the market is heading.
#B2BCommerce #DigitalTransformation #EcommerceInnovation #AI #FutureOfWorkSimply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/ -
Why Do So Many Business Transformations Fail?
In this episode of The FODcast, weâre joined by Phill Gillespie, currently Client Engagement Principal at Mindera, to explore why digital transformations often fall shortâand what businesses can do differently. From misunderstood MVPs to the psychological barriers that hold teams back, we uncover the real challenges behind lasting change.
đĄ Key takeaways:
Why transformation isnât a one-time fixâand how to get it right The role of communication in overcoming internal resistanceWhy companies should rethink MVPs How businesses like Monzo succeed in customer-first transformation The hidden emotional factors that influence adoption and engagementđïž Donât miss this essential conversation. Whether youâre leading transformation or stuck in the trenches, Phillâs insights will help you rethink your approach and avoid the common pitfalls.
Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/ -
In this episode of The FODcast, we delve into the transformative world of B2B digital commerce with David Höck, co-founder of Vendure. From his beginnings in mechatronics engineering to reshaping the digital commerce landscape, Davidâs journey offers invaluable insights for businesses navigating the complexities of B2B.
The vast untapped potential of the B2B market and how to drive innovation A deep dive into composable commerce vs. monolithic systemsâand which suits B2B best Balancing founder priorities while navigating venture capital challengesHow AI and automation can enhance the B2B experience without losing the human touchThe growing influence of younger generations in shaping B2B customer expectations
Vendureâs open-source, headless platform is a game-changer for companies managing multi-region and multi-language operations. By addressing the limitations of traditional solutions, it empowers global brands like IBM and QVC, as well as smaller enterprises, to thrive in an evolving market.
đĄ Key topics we explore include:đïž Why listen? This episode is packed with actionable insights and forward-thinking strategies to help you stay ahead in the competitive B2B e-commerce space. Whether you're a founder, a digital commerce expert, or simply intrigued by the future of B2B, this is a must-listen conversation that could reshape your approach.
Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/ -
What if you could transform your career from corporate to entrepreneurial success? Martijn Wijsmuller did just that, leaving his role in Communications at Heineken, to co-found Shopify agency, Ask Phill.
The early challenges of building Ask Phill from the ground up Why targeting the right market is essential for scaling a businessThe power of collaboration with skilled partners How agility and strategic hiring fuel business growth
In this episode of The FODcast, Martijn shares his inspiring entrepreneurial journeyâfrom cutting his teeth in his uncleâs fashion business in Australia to finding business inspiration in Chinaâs vibrant markets.
Martijn reveals how his sharp focus on Shopify for niche industries powered the growth of Ask Phill across Europe and the US. Plus, we learn more about his approach to juggling multiple ventures; trusting his intuition in decision-making, and the crucial role of working with passionate partners to drive success.
đĄ We also chat some more about:đïž Donât miss out on Martijnâs invaluable insightsâtune in now to learn the secrets behind his success and how you can apply them to your own entrepreneurial journey.
Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/ -
Can simple loyalty strategies really make a difference in todayâs competitive landscape?
The stages of building a successful loyalty program and tailoring rewards to customer journeysHow personalisation and gamification enhance customer engagementSuccess stories from brands like The Inkey List and AU Vodka, and how they integrate loyalty into their digital strategiesThe power of data in shaping loyalty programs and boosting conversion rates Emerging trends like omnichannel experiences and sustainable fashion in loyalty marketing
In the latest episode of our podcast series, The FODcast, weâre joined by Fiona Stevens, Director of Marketing at LoyaltyLion, to explore the power of loyalty programs in digital commerce.
Fiona shares how focusing on customer loyalty early on can set brands apart, even without the resources of giants like Amazon. We dive into actionable insights that can help transform how your customers interact with your brand and drive lasting retention and growth.
đĄ Whatâs in this episode?đïž A must-listen for anyone curious about the impact of loyalty programs on customer engagement and business growth.
Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/ -
What better way to start the new year than by exploring the trends shaping the future of e-commerce? In our first podcast episode of 2025, weâre joined by Rosie Bailey, Co-Founder and CEO of Nibble, to discuss how AI and innovative strategies are transforming the digital commerce landscape.
The role of generative AI in closing data gaps and tailoring customer interactionsHow intelligent automation helps businesses avoid over-discounting while boosting conversionsTips for navigating chaotic sales periods like Black Friday without compromising brand identity
Rosie shares how Nibbleâs negotiation platform is revolutionising online shopping by reintroducing the art of haggling, creating personalised and engaging customer experiences that foster loyalty and deliver tangible financial benefits.
đĄ Whatâs in this episode?đïž Rosie also offers a forward-looking perspective on how AI could redefine business negotiations, reducing inefficiencies and creating seamless interactions.
Packed with practical advice and fascinating insights, this episode sets the tone for an exciting year in digital commerce.Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/ -
In our latest FODcast episode, we sit down with Alessandro Desantis, Partner and Chief Strategist at Nebulab, to explore how brands can transform their digital commerce strategies by enhancing customer experience, activating data effectively, and embracing cutting-edge innovations like AI and Digital Product Passports.
Customer Experience as a Competitive Advantage: Why CX isnât just about the purchase. From post-purchase support to reverse logistics, learn how aligning customer satisfaction with business goals can drive loyalty and performance. Unlocking the Power of Data: We talk about why many brands miss out by focusing on broad data instead of actionable insights. The Future of Digital Product Passport: With upcoming European regulations, DPPs are set to transform retail by providing detailed product information and bridging online and offline experiences. Learn how they can enhance consumer engagement and second-hand market insights. AIâs Role in Retail Innovation: From tools like Shopifyâs Sidekick to hyper-personalisation, we dive into how AI is reshaping customer interactions while stressing the need for human oversight to maintain brand integrity.
đĄ Key Takeaways from This Episode:đ§ Ready to rethink your approach to digital commerce? Tune in now wherever you get your podcasts for expert advice and forward-thinking strategies.
Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/ -
Whatâs driving the next wave of e-commerce innovation?
Insights into the role of AI in creating tailored customer experiences that build loyaltyStrategies for overcoming omni-channel challenges and unifying business operationsA look at how real-time data and user-friendly tech are transforming the e-commerce landscape
In our latest podcast episode, we sit down with Roxy Couse, Bloomreachâs new Director of Community and Content Marketing, to explore how AI and personalisation are redefining the customer experience.
From seamless shopping journeys to innovative strategies like returnless returns, Roxy shares the tools and techniques brands are using to stay ahead in a competitive digital landscape.
đĄ Whatâs in this episode?đïž Roxy also reveals how Bloomreach has set the standard in personalisation, enabling brands to guide customers effortlessly to the products they need.
Her practical advice on integrating AI strategically offers a roadmap for businesses looking to enhance their digital offering.
đ§ Ready to explore the cutting edge of e-commerce? Tune in now!
#ECommerceTrends #AIInBusiness #CustomerExperience #Innovation #Leadership #DigitalCommerceSimply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/ -
Ever wondered how failure can fuel success?
In our latest podcast episode, weâre joined by Mike Jones, CTO of loveholidays, who takes us on a captivating journey from experiencing nine startup failures in one year to leading two major companies to astounding success.
Mike shares how these setbacks became the foundation for resilience, innovation, and growth, helping loveholidays become a tech powerhouse in the travel industry.
đĄ Whatâs inside this episode?
The tech-driven transformation of loveholidays, including the shift from monolithic systems to service-oriented architecture.How Generative AI is revolutionising operations, from content creation to customer service.The importance of diverse talent and co-located, cross-functional teams in driving innovation.đïž Mike shares how strategic leadership and the seamless alignment of technology with business goals have propelled a 'technology company that just happens to be in travel' to industry frontrunner status. His insights are packed with actionable lessons for anyone navigating the dynamic intersection of business and tech
As Mike puts it best: "You either win or learn." It's a mindset that resonates deeply throughout this conversation.Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/ -
In our latest FODcast episode, CEO Tim Roedel hosts our first head-to-head with two industry heavyweights:
Sonja Keerl, co-founder of the MACH Alliance Jim Herbert, CEO of Patchworks.
MACH at an Inflection Point: Jim and Sonja discuss how weâre at a pivotal moment for MACH technology, with buyers pushing for more flexibility, speed, and scalability â but are vendors keeping up? AI-Driven Commerce: Explore how AI is simplifying complex systems, making commerce smarter and more efficient for businesses of all sizes, and how it fits into the MACH framework. The Rise of Tech-Savvy Buyers: Digital-native enterprise buyers are reshaping how technology is integrated, demanding transparency, seamless ecosystems, and tailored solutions. Platform Evolution: Can platforms like Shopify meet the growing needs of enterprise customers while staying true to MACH principles? We dive into the debate. New Frontiers for MACH: From healthcare to financial services, discover how unexpected sectors are adopting composable technology and driving demand for MACH solutions. Vendor Adaptability: Why vendor success hinges on their ability to adapt quickly and align with buyersâ big ambitions in this rapidly evolving landscape.
Together, they tackle a critical question: What does the future of digital commerce look like as we approach 2025, especially with MACH at a key inflection point?
This jam-packed episode focuses on the growing ambition of buyers and the pressing need for vendors to adapt quickly to keep pace. As MACH technology continues to shape the digital commerce landscape, can vendors move fast enough to support evolving buyer expectations?
đ Discussion Highlights:
đ§ Tune in now to hear from two industry experts leading the charge in an ever-changing digital commerce spaceSimply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/ -
Ever wondered why so many digital transformations fail even with the latest tech? Tune in to the latest FODcast episode, where Abbie Ross and Kathryn Roberts from Lean Tree reveal the often-overlooked factor in success: the people behind the transformation.
In this insightful chat, Abbie and Kathryn share why aligning project teams and end-users is crucial from day one and how clear, consistent communication can prevent the costly missteps that derail projects.
They discuss practical strategies to help leaders turn digital initiatives into collaborative efforts that empower teams and maximise tech investments. đĄ
Ready to lead a transformation that truly works for your people and your business?
Donât miss their expert tips on bringing in external change management specialists for a smoother, more sustainable transformation journey.Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/ -
Looking to lead a successful digital transformation in todayâs fast-paced world? In this episode of our podcast, we sit down with Wendy Isaacs, Executive Director of Commerce and Experience Delivery at Valtech.
Wendy's journeyâfrom the early days of CompuServe to steering modern digital strategiesâprovides invaluable lessons for navigating change in the digital age.
Wendy shares her insights on achieving transformation by balancing people, culture, and strategic planning. She also breaks down the difference between incremental and revolutionary change, showing how both require alignment across behaviour, skills, and organisational structure, with people at the core.
For anyone involved in digital transformation, Wendyâs advice on skilled programme management, effective product ownership, and forging strong business partnerships is essential listening.
Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/ -
Discover how to maximise customer loyalty and boost profitability with expert insights from Sam Panzer, Director of Industry Strategy at Talon.One.
In the latest episode of The FODcast, Sam shares his career journey from retail marketing to industry strategy, offering actionable advice on how brands can leverage loyalty programmes, gamification, and personalised offers to transform customer retention.
Sam explains how even modest loyalty rewards can significantly enhance retention without eroding profits, unlike traditional discounts. With convenience-driven competitors like Amazon, emotionally engaging loyalty programmes are now more vital than ever. This episode explores how brands can elevate their loyalty strategies using technological advancements, creating seamless and impactful retail experiences.
We also dive into the power of gamification as a tool for boosting customer engagement. Sam highlights techniques like gift-with-purchase incentives and product bundlingâsuccessfully used by brands like Legoâthat create value while protecting profitability.
The episode wraps up with a look at data-driven loyalty strategies, discussing the importance of integrating customer data, session behaviour, and item data to tailor promotions more effectively.
Packed with valuable insights and practical tips, this episode is a must-listen for brands looking to refine their loyalty programmes and stay ahead in a competitive market.
Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/ -
Unlock the secrets of successful digital transformation and discover how fractional technology leadership is reshaping mid-market businesses.
Join Simon Lascelles, Managing Partner of Business Technology Leaders, for an insightful conversation on the growing popularity of fractional CTO/CIO roles.
In our latest chat for The FODcast, Simon helps to unpack the market forces driving this trendâfrom skilled labour shortages to the cost-saving benefits of moving away from full-time hires.
We delve into the key considerations for deciding between fractional and full-time technology leadership and learn how this model could propel digital commerce initiatives forward.
Weâll also tackle the current state of AI, debunking myths and showcasing its potential for intelligent automation and data-driven decision-making.
Don't miss this opportunity to gain strategic insights into fractional hiring and its role in driving digital transformation and sustainable growth.
Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/ -
What are the secrets to revolutionising digital commerce in todayâs fast-paced retail landscape?
In Episode 5 of the current season of the FODcast, we welcome Simon Suarez, Director of Enterprise Architecture at AbsoluteLabs, who shares his extensive insights into omni-channel strategies and customer engagement.
With decades of experience spanning luxury retail brands including Gucci, Stella McCartney, and Sweaty Betty, Simon discusses how brands have shifted from isolated operations to a customer-focused approach. He reveals how the pandemic helped to transform physical stores into omni-fulfillment centres and highlights the impressive success of brands such as John Lewis in creating a seamless customer experience.
Join us as we explore the future of retail engagement and the vital role of techno-functional leaders in driving business growth. Discover the transition from a project-to-product mindset and how agile organisations are adapting to consumer preferences.
In our chat with Simon, we also discuss the importance of a personalised service through clienteling and balancing diverse customer needs within a store environment - and where cutting-edge trends in AI, mobile integration, and gamification also have their part to play.
This episode is packed with valuable insights into the ever-evolving retail industry and covers a wide range of topics, from innovative strategies to actionable advice for those working in, around, and for retail businesses. One not to be missed.
#RetailTech #DigitalTransformation #AbsoluteLabs #TheFODcast #DigitalCommerce #RetailInnovation
Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/ -
In our latest BONUS FODcast short, weâre joined by Michael Barker, a leader in fractional executive hiring, to explore why mid-market companies are moving towards fractional roles over full-time hires for C-level expertise.
Michael shares how companies are increasingly tapping into specialised talent for agility and flexibility in the fast-paced digital landscape as we dive into the impact of tech advancements on leadership, the importance of collaborative communication, and how Conwayâs Law and Stephen Coveyâs principles continue to shape effective system design.
The conversation wraps with an insightful look at the integration and cultural challenges companies face when bringing in fractional leaders, particularly in tech. Michael highlights the growing importance of teaching over doing, sharing real-world scenarios, like managing cyber threats, to illustrate the flexibility and skill required in these roles.
Whether youâre a fractional professional yourself, or a business leader looking to hire one, this episode offers more great insight on how this agile model is reshaping business growth and digital transformation.
Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/ -
What are the future-proof strategies every retailer needs to adopt?
For Episode 4 of the current season of the FODcast, we were joined by multi-award-winning digital commerce leader, Meriel Neighbour, Head of Global Digital Product Delivery and Transformation at Clarks who shared with us the transformational journey of the iconic footwear brand.
With extensive experience from her tenure at Ted Baker, the Post Office, Selfridges, and Matches Fashion, Meriel discusses the critical need for Clarks to modernise its technology landscape.
Discover how the adoption of composable commerce and headless architecture is setting Clarks up for long-term success by providing flexibility and resilience in their digital operations.
Plus, lots more insight as we talk about the brandâs challenges and triumphs as they progressed through this transformative journey, how they are poised for future growth, and ready to meet the evolving demands of the digital commerce landscape.
#RetailTech #DigitalTransformation #Clarks #TheFODcast #DigitalCommerce #RetailInnovationSimply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/ -
In the second of our FODcast âshortsâ with CEO, Tim Roedel, weâre excited to bring you another great discussion on the rising trend of fractional hiring with Adrian Wakefield, Co-Founder of The Digital WoW Group.
Drivers of Fractional Hiring Increase: Learn about the flexibility, cost-effectiveness, and access to specialised skills driving this trend.Organisational Adaptation: Understand how businesses can navigate regulations, adjust roles, and manage operational people matters to integrate fractional leaders.Characteristics of Effective Fractional Leaders: Discover the key traits of successful fractional leaders, including availability, expertise, strategic vision, and strong communication skills.Future Outlook: Explore the long-term benefits of fractional hiring and its potential to become a permanent fixture in the business landscape.
With over 35 years of experience in delivering technology and digital transformations, Adrian's journey spans from manufacturing and operations to tech leadership, including his role as CIO of a global tech organisation. Now at the forefront of fractional consulting, Adrian helps businesses leverage high-level expertise on a part-time basis â and was therefore a great guest to feature on the topic.
đ Discussion Highlights:
Tune in now to gain a deeper understanding of fractional hiring and its impact on digital transformation and business strategy.Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/ - Laat meer zien
