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Weâre back with part two of my conversation with Brendan Kane, and this time, weâre putting formats into action. We go deep into what the social media algorithms actually care about (hint: itâs not boosting or shadowbanning), why going viral isn't the goalâbut meaningful impact isâand how to make even the âboringâ stuff relatable and widely viewed. Brendan unpacks practical examples from real estate to insurance to dentistry, and we workshop my own man-on-the-street concept live on the podcast. We also explore the psychology behind pricing, personal branding, and how your unique personality traits can shape your content strategy. If youâve ever wondered how to grow an audience while staying authentic, or how to deal with the pressure of content performance, this episode delivers straight talk with plenty of âahaâ moments.
Timestamps:
(00:00) - Introduction
(03:40) - Shadowbans & algorithm myths
(05:27) - What virality really means
(07:19) - How niche creators can reach wider audiences
(10:49) - Formats for âboringâ businesses
(12:14) - Mindset shift for viral potential
(14:50) - Man-on-the-street brainstorm
(17:04) - What can go wrong with live formats
(20:45) - Dialogue demo & emotional tension
(23:25) - Should you delete non-performers?
(25:14) - Faceless content vs personal connection
(32:25) - Brendanâs personal brand & communication style
Check out today's guest, Brendan Kane:
Brendan's Website: https://brendanjkane.com/
Brendan's Facebook: https://www.facebook.com/BrendanJamesKane/
Brendan's Instagram: https://www.instagram.com/brendankane/?hl=en
Brendan's YouTube: https://www.youtube.com/@BrendanKane/
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
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Twitter: https://x.com/thefuturishere
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Check out Chris Do:
Website: https://zaap.bio/thechrisdo
LinkedIn:https://www.linkedin.com/in/thechrisdo/
Facebook:https://www.facebook.com/BizOfDesign
Instagram:https://www.instagram.com/thechrisdo/
Twitter:
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In this episode, I sit down with Brendan Kaneâstrategist, speaker, and author of Hook Pointâto talk about what really drives social media success. Spoiler alert: it's not hacks, trends, or frequency. Brendan breaks down why storytelling beats every algorithm trick in the book and how creators can find sustainable, repeatable success by understanding proven content formats. We dive deep into the five steps to virality, what most people get wrong about content creation, and why shifting from passive to active consumption can transform your strategy. Brendan also unpacks what formats are, why they unlock creativity (not restrict it), and how even a single tweak in your delivery can massively shift performance. If youâve ever felt like youâre spinning your wheels online, this conversation will help you realign your approach and focus on what actually works.
Timestamps:
(00:00) - Introduction
(01:02) - Why storytelling matters
(03:26) - Algorithms favor great stories
(06:01) - Five-step social media success formula
(08:57) - The role of content formats
(12:10) - Format vs. trend: the big shift
(15:23) - How to find your winning format
(18:12) - What makes a video go viral
(21:40) - Creating ideas within formats
(25:00) - Real example: Tannerâs bag deconstructions
(28:34) - Monetizing without selling
(31:15) - ROI = size of your vision
(33:50) - Why consistency and time matter
(36:28) - One video at a time
(38:45) - Learning through reflection
(40:55) - Final thoughts and teaser for Part 2
Check out today's guest, Brendan Kane:
Brendan's Website: https://brendanjkane.com/
Brendan's Facebook: https://www.facebook.com/BrendanJamesKane/
Brendan's Instagram: https://www.instagram.com/brendankane/?hl=en
Brendan's YouTube: https://www.youtube.com/@BrendanKane/
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
Twitter: https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube:https://www.youtube.com/thefuturishere
Check out Chris Do:
Website: https://zaap.bio/thechrisdo
LinkedIn:https://www.linkedin.com/in/thechrisdo/
Facebook:https://www.facebook.com/BizOfDesign
Instagram:
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In this gripping Part 2 episode, Chris Do goes deep with Simon Squibb on the business model that powers his viral mission of giving away money to strangers. But this isnât charityâitâs strategy. Simon unpacks how he built a profitable, self-sustaining content engine that funds dreams, spreads hope, and disrupts the traditional education system.
From revenue breakdowns across YouTube, TikTok, Instagram, and brand deals to his "infinite giving" philosophy, Simon shows that you can do good and make moneyâat scale. This episode is a masterclass in purpose-driven entrepreneurship, and a behind-the-scenes look at how generosity can become a business advantage.
Timestamps:
(00:00) - Why Simonâs mission seems crazyâbut works
(01:30) - Giving strangers cash on the street⊠how? why?
(03:00) - The psychology behind belief, opportunity, and self-worth
(04:00) - Why school failed himâand how heâs replacing it
(06:00) - âFun-educationâ: content that teaches people to start with $0
(08:30) - You donât need money to start a businessâhereâs proof
(10:00) - How Simonâs videos spark action worldwide
(12:00) - Giving without expectation vs. manipulation
(14:00) - The business of giving: profitable, scalable, repeatable
(16:00) - Acting like you have no money (even when you do)
(18:00) - The flaw in traditional charitiesâand how Simon avoids it
(20:00) - Core belief = business engine: fixing education, freeing people
(23:00) - Real estate example: using purpose for competitive advantage
(26:00) - Content model = exposure, not just cash
(28:00) - Pattern-interrupting the system: why Simon talks to strangers
(31:00) - Charity vs. marketing: whatâs the real difference?
(33:00) - The 3-stage revenue system: YouTube, brand deals, products
(36:00) - Affiliate deals, subscription models, and ethical monetization
(38:00) - New brands: Dream Brew coffee + Purposeful Clothing
(41:00) - Revenue transparency: breakdowns from YouTube & TikTok
(44:00) - Why exposure > moneyâand how every view funds dreams
(47:00) - Whatâs next: scaling impact without losing soul
Check out today's guest, Simon Squibb:
Simon's LinkedIn: https://uk.linkedin.com/in/simonsquibb
Simon's Instagram: https://www.instagram.com/simonsquibb/?hl=en
Simon's Website: https://simonsquibb.com/
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
Twitter: https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube:https://www.youtube.com/thefuturishere
Check out Chris Do:
Website:
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In this raw and deeply emotional episode, Simon Squibb sits down with Chris Do to unpack the moment he won a $1 million prizeâand why it brought him to tears. From sleeping on the streets at 15 to selling a company to PwC, Simon reveals the powerful story of loss, hustle, purpose, and rebuilding from nothing. He challenges what we think we know about money, success, and charityâand makes a compelling case for why anyone, anywhere, can start a business.
This isnât just a business interviewâitâs a masterclass in emotional resilience, reinvention, and the psychology behind purpose-driven work. Whether you're broke, burned out, or just looking for a reason to keep going, Simonâs story will make you believe in possibilities again.
Timestamps:
(00:00) - The dream spark: How Simon helps people start with nothing
(01:30) - The serendipitous $1M moment at the 1 Billion Followers Summit
(03:00) - Why Simon cried on stage (and what people misunderstood)
(06:30) - Childhood trauma: Being kicked out at 15 after his father's death
(09:00) - Billy Elliot, judgment, and the underdog narrative that made him weep
(12:00) - Small-town England to global entrepreneur: Breaking out of expectations
(14:30) - The family divide: estrangement, identity, and redefining connection
(16:00) - Why selling his business felt like another kind of loss
(20:00) - Dealing with hate: tribal psychology and toxic social media reactions
(23:30) - Purpose vs. profit: Why helping for free is Simonâs real power move
(25:00) - From homeless to hustler: how a messy garden became his first business
(29:00) - Scaling with no resourcesâand becoming the first customer himself
(34:00) - Selling his agency to PwC and losing his âfluidâ identity
(40:00) - Depression post-success: What happens when you no longer âneedâ
(44:30) - Purpose as survival: Why not needing money can leave you lost
(49:00) - Giving without expectationâSimonâs philosophy on modern generosity
(52:00) - Why building a business to help others is the future of entrepreneurship
Check out today's guest, Simon Squibb:
Simon's LinkedIn: https://uk.linkedin.com/in/simonsquibb
Simon's Instagram: https://www.instagram.com/simonsquibb/?hl=en
Simon's Website: https://simonsquibb.com/
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
Twitter: https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube:https://www.youtube.com/thefuturishere
Check out Chris Do:
Website:
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Join Chris Do and veteran coach Jule Kim in this unfiltered conversation about the realities of coaching, personal growth, and professional responsibility. From ethical boundaries to the complexities of respect, they dive deep into what it really means to help others grow.
Timestamps:
(0:00) - Intro
(1:44) - Can "Anyone" Can Be a Coach? đ€
(7:15) - Coaching VS Therapy
(7:54) - Handling Difficult Client Situations
(14:28) - Money & Ethics Real Talk
(23:44) - Power of Words & Communication
(32:35) - Defining Internal Beliefs
(42:40) - Understanding True Respect
(56:12) - Setting Better Boundaries
(1:00:43) - Breaking Patterns
(1:07:13) - Say YES
(1:09:38) - What's the Ideal Client?
(1:11:35) - No More Bullsh*t
(1:17:19) - Next Episode Preview: Quantum Physics
Check out today's guest, Jule Kim:
Jule's LinkedIn: https://www.linkedin.com/in/julekim/
Jule's Instagram: https://www.instagram.com/itsjulekim
Executive Coach Jule Kim : https://adviceactually.com/
Imposter Sydrome Episode (#263): https://www.thefutur.com/content/imposter-syndrome
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
Twitter: https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube:https://www.youtube.com/thefuturishere
Check out Chris Do:
Website: https://zaap.bio/thechrisdo
LinkedIn:https://www.linkedin.com/in/thechrisdo/
Facebook:https://www.facebook.com/BizOfDesign
Instagram:https://www.instagram.com/thechrisdo/
Twitter:https://x.com/thechrisdo
TikTok:https://www.tiktok.com/@thechrisdo
Threads:https://www.threads.net/@thechrisdo
Zaap:
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In this episode, I sit down with David Fastuca, serial entrepreneur and co-founder of Locomote. David shares the raw, behind-the-scenes truth of building, scaling, and exiting a startup without raising external capital. We explore the emotional challenges of entrepreneurship, the toll it takes on relationships, and why success without alignment can still feel like failure.
Timestamps:
(00:00) - Introduction
(01:15) - How David started Locomote and scaled without funding
(06:32) - The personal cost of building a business
(10:55) - Dealing with burnout and founder guilt
(13:44) - Navigating identity crises post-exit
(18:20) - How his business affected his marriage
(22:11) - What true alignment in business and life looks like
(25:40) - Stepping back from ego-driven decisions
(28:55) - Why purpose matters more than success
(33:28) - What David would change if he started over
(37:10) - Mental health strategies for founders
(41:45) - Closing thoughts
Check out today's guest, David Fastuca:
Buy David's Book: https://www.growthforum.io/buybook
David's LinkedIn: https://www.linkedin.com/in/davidfastuca/
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
Twitter: https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube:https://www.youtube.com/thefuturishere
Check out Chris Do:
Website: https://zaap.bio/thechrisdo
LinkedIn:https://www.linkedin.com/in/thechrisdo/
Facebook:https://www.facebook.com/BizOfDesign
Instagram:https://www.instagram.com/thechrisdo/
Twitter:https://x.com/thechrisdo
TikTok:https://www.tiktok.com/@thechrisdo
Threads:https://www.threads.net/@thechrisdo
Zaap:
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In this episode, I explore the critical issue of brand misalignmentâwhen the publicâs perception of your brand doesnât match your internal vision. Using examples from major companies like Chevy, Jaguar, and Dominoâs, I break down how businesses either fail or succeed in bridging that gap. We discuss the power of social listening, the importance of honest brand positioning, and why execution always trumps ideas. From Spirit Airlines embracing its budget identity to Montanaâs tourism campaign flipping ânothing hereâ into a strength, this conversation is all about aligning perception with reality. If you're looking to refine your brandâs message and build stronger trust with your audience, this episode is for you.
Timestamps:
(00:00) - Why execution beats ideas
(00:34) - What happens when branding goes wrong
(01:17) - The Chevy Camaro & Jaguar missteps
(02:06) - How to fix brand perception
(03:45) - The Dominoâs Pizza rebrand success story
(06:12) - Spirit Airlines and brand honesty
(07:01) - How Montana turned âNothing Hereâ into gold
(08:46) - The power of embracing public perception
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
Twitter: https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube:https://www.youtube.com/thefuturishere
Check out Chris Do:
Website: https://zaap.bio/thechrisdo
LinkedIn:https://www.linkedin.com/in/thechrisdo/
Facebook:https://www.facebook.com/BizOfDesign
Instagram:https://www.instagram.com/thechrisdo/
Twitter:https://x.com/thechrisdo
TikTok:https://www.tiktok.com/@thechrisdo
Threads:https://www.threads.net/@thechrisdo
Zaap: https://zaap.bio/thechrisdo
Clubhouse:https://www.clubhouse.com/@thechrisdo
Behance:
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In this episode, I sit down with the incredible Mark Manson, bestselling author of The Subtle Art of Not Giving a F*ck, to talk about suffering, creativity, and what it really takes to find meaningful work. We dive into the paradox of avoiding pain, why some struggles are worth it, and how Mark discovered that writingânot musicâwas his true calling. We also geek out on content creation, the power of differentiation, and the business of being a creator. Mark opens up about the mistakes he made, the detours he took, and how he found his way back to what he truly loves. If youâve ever struggled with burnout, self-doubt, or figuring out your path, this conversation is packed with insights that just might change the way you think about success.
Timestamps:
(00:00) - Introduction
(00:45) - The paradox of suffering
(02:05) - Finding meaningful struggles
(06:13) - The âshit sandwichâ you donât mind eating
(09:30) - Discovering your natural talents
(14:25) - When to push through vs. when to quit
(18:09) - Markâs journey from music to writing
(24:21) - The myth of âfinding your passionâ
(28:47) - Secrets to creating engaging content
(33:19) - The power of being a âcorrect contrarianâ
(37:14) - Social media as media, not social
(42:25) - Business model shifts & the future of online media
(48:08) - AIâs role in personal development
(50:12) - Closing thoughts
Check out today's guest, Mark Manson:
Mark's Website: https://markmanson.net/
Mark's Instagram: https://www.instagram.com/markmanson
Mark's New Community: https://findmomentum.com/
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
Twitter: https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube:https://www.youtube.com/thefuturishere
Check out Chris Do:
Website: https://zaap.bio/thechrisdo
LinkedIn:https://www.linkedin.com/in/thechrisdo/
Facebook:https://www.facebook.com/BizOfDesign
Instagram:
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Chris Do is coming to Singapore! đžđŹ
Over the course of one unforgettable week, join Chris for three transformative workshops on personal branding, conversational selling, and an exclusive VIP experience designed to unlock your full potential as a creative professional or entrepreneur.
đ June 2â7, 2025
đ Four Seasons Hotel, Singapore
đ Secure your spot on the waitlist: https://chrisdo.asia/waitlist
In this high-impact episode, Chris Do sits down with Victoria Dior WangâCEO of Goldzone Group and a trailblazer in experiential leadership educationâto unpack why most professionals, especially in Asia, are selling all wrong. From cultural beliefs rooted in Confucian values to a widespread fear of self-promotion, Chris and Victoria explore why talented people keep playing smallâand how to break free.
They dive deep into why traditional sales methods feel manipulative, the shame that comes with self-promotion, and how personal branding can help you sell with confidence (and integrity). This conversation is a must-listen for creatives, consultants, entrepreneurs, and anyone struggling with visibility, pricing, or imposter syndrome.
Timestamps:
(00:00) The Nature of Creative Struggles
(03:45) The Power of Branding in Business
(07:54) Cultural Preservation and Modernization in Japan
(19:22) Changing the Sales Mindset
(24:33) Cultural Perspectives and Personal Growth
(31:40) The Value of Experience
(35:16) Understanding the Value of Money
(39:51) Understanding the Value of Money (duplicate â consider editing or removing)
(46:15) Overcoming Fear in Business Decisions
(51:43) The Importance of Staying on Track
Check out today's guest, Victoria Dior Wang:
Victoria Dior Wang's Website: http://victoriadior.com/
Victoria Dior Wang's Instagram: https://www.instagram.com/victoriadiorwang/
Victoria Dior Wang's LinkedIn: https://www.linkedin.com/in/victoriadiorwang/
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
Twitter: https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube:https://www.youtube.com/thefuturishere
Check out Chris Do:
Website: https://zaap.bio/thechrisdo
LinkedIn:https://www.linkedin.com/in/thechrisdo/
Facebook:https://www.facebook.com/BizOfDesign
Instagram:
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Welcome to part two of my conversation with Tom Bilyeu! If you havenât heard part one yet, go check it outâwe covered the realities of making millions, the impact on relationships, and why money doesnât change who you are at your core. In this episode, we dive deeper into why so many talented people never succeed. Tom breaks down the mindset traps that keep people stuck and the hard truth about what it actually takes to win in business. We debate the role of impact, money, and personal growth, and Tom shares why he believes mindset alone isnât enoughâexecution, skill acquisition, and timing matter just as much. He also opens up about his emotional journey trying to change lives at scale and why heâs now focused on shaping the next generation through storytelling and entertainment. If you're looking for real, unfiltered insights on success, this is a must-listen.
Timestamps:
(00:00) - Introduction
(00:17) - Why talented people stay stuck
(01:12) - Money as a scorecard for impact
(03:00) - The myth of "good people" winning in business
(04:50) - The hard truth about entrepreneurship
(07:17) - Mindset vs. skill acquisition
(10:45) - Business success is about timing
(14:20) - The brutal emotional journey of trying to help people
(20:10) - Why Tom gave up on helping adults
(25:46) - Teaching personal growth through entertainment
(32:10) - The pursuit of truth vs. utility
(40:37) - How Tom rewired his mindset for success
(49:16) - The moment that changed Tomâs self-esteem forever
(52:30) - Fun rapid-fire questions with Tom
Check out today's guest, Tom Bilyeu:
Tom's Website: https://impacttheory.com/
Tom's Instagram: https://www.instagram.com/tombilyeu
Tom's YouTube: https://www.youtube.com/c/TomBilyeu
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
Twitter: https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube:https://www.youtube.com/thefuturishere
Check out Chris Do:
Website: https://zaap.bio/thechrisdo
LinkedIn:https://www.linkedin.com/in/thechrisdo/
Facebook:
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In this episode, I share my personal philosophy on parenting and how I raised my two sons to be independent, creative, and entrepreneurial. I reflect on my upbringing as a first-generation immigrant, the parenting styles I observed, and how I deliberately avoided helicopter parenting to foster self-sufficiency in my children.
I discuss the importance of setting firm boundaries while allowing freedom, why letting kids fail is crucial to their development, and how I instilled values of respect, decision-making, and responsibility. I also explore the long-term impact of parenting styles, how wealth and privilege affect children's behavior, and the consequences of overprotective parenting. If you're a parent, thinking about becoming one, or reflecting on your own upbringing, this episode offers valuable insights into raising resilient and capable kids.
Timestamps:
(00:00) â Why Iâm sharing my parenting philosophy & my sonsâ success stories
(02:51) â The difference between helicopter parenting and my laissez-faire approach
(06:24) â How my own upbringing shaped my parenting style
(10:42) â The two firm rules I set for my kids: Respect and Zero Tolerance for Violence
(16:02) â How affluent parents unintentionally weaken their children
(21:30) â The impact of decision-making skills on independence
(27:50) â The psychological effects of over-parenting and why kids struggle with confidence
(33:48) â Teaching kids financial responsibility and why my youngest filed taxes at 18
(40:46) â The illusion of choice: A strategy I learned from a family therapist
(47:16) â How enforcing boundaries and respect prepares kids for the real world
(53:12) â Breaking generational trauma and the dangers of repeating parenting mistakes
(58:40) â Final thoughts: How to raise kids who are capable, not coddled
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
Twitter: https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube:https://www.youtube.com/thefuturishere
Check out Chris Do:
Website: https://zaap.bio/thechrisdo
LinkedIn:https://www.linkedin.com/in/thechrisdo/
Facebook:https://www.facebook.com/BizOfDesign
Instagram:https://www.instagram.com/thechrisdo/
Twitter:https://x.com/thechrisdo
TikTok:
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In this episode, I sit down with entrepreneur and impact-driven business leader Tom Bilyeu to discuss the journey from startup to billion-dollar exit and the deeper personal costs of ambition. Tom opens up about the moment he saw life-changing wealth hit his bank account, only to realize that money doesnât solve internal struggles. We dive into his relationship with his wife, Lisa, and how they navigate the balance between high-performance entrepreneurship and maintaining a strong marriage. Tom shares how he defines success, why skill acquisition is the key to freedom, and how he maintains his relentless drive while keeping his personal life intact. This conversation goes beyond business strategiesâitâs about mindset, relationships, and personal growth. If you've ever wondered what happens after financial success or how to maintain a healthy marriage while chasing big dreams, this episode is for you.
Timestamps:
(00:00) - Introduction
(00:22) - Chris Visits Tomâs Studio
(01:04) - Billion-Dollar Exit: The Real Story
(02:33) - The Moment Money Hits Your Account
(03:47) - Money as a Tool vs. Self-Worth
(07:12) - The Thrill of the Chase
(08:32) - The Personal Cost of Success
(13:15) - Marriage, Relationships & Entrepreneurship
(17:03) - Prioritizing Marriage While Pursuing Success
(22:42) - The Balance Between Work & Love
(27:04) - The Importance of Understanding Your Partner
(31:55) - Making Relationships Work Long-Term
(38:08) - Chris & Tom Reflect on Ambition & Drive
(38:38) - Part Two Teaser: Creative Entrepreneurship
Check out today's guest, Tom Bilyeu:
Tom's Website: https://impacttheory.com/
Tom's Instagram: https://www.instagram.com/tombilyeu
Tom's YouTube: https://www.youtube.com/c/TomBilyeu
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
Twitter: https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube:https://www.youtube.com/thefuturishere
Check out Chris Do:
Website: https://zaap.bio/thechrisdo
LinkedIn:https://www.linkedin.com/in/thechrisdo/
Facebook:https://www.facebook.com/BizOfDesign
Instagram:
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In this episode, I challenge the common belief that you need to niche down to succeed. Many creatives look at artists like Post Malone, who seamlessly transitions across genres, and assume they can do the same. But the reality is, these people mastered one thing before expanding. I discuss why copying someoneâs success without understanding their journey is a mistake and why intentional practice and depth of knowledge are key. We explore the concept of the T-shaped skill set, the risks of diversifying too soon, and how social media growth favors consistency. If youâve ever struggled with whether to specialize or go broad, this episode is for you.
Timestamps:
(00:00) - The problem with copying success
(00:39) - Post Maloneâs career evolution
(02:12) - Why success leaves clues
(03:35) - Finding your starting point
(04:17) - The power of deep expertise
(05:00) - Social media and consistency
(06:15) - The restaurant analogy for niching
(07:01) - Outro and call to action
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
Twitter: https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube:https://www.youtube.com/thefuturishere
Check out Chris Do:
Website: https://zaap.bio/thechrisdo
LinkedIn:https://www.linkedin.com/in/thechrisdo/
Facebook:https://www.facebook.com/BizOfDesign
Instagram:https://www.instagram.com/thechrisdo/
Twitter:https://x.com/thechrisdo
TikTok:https://www.tiktok.com/@thechrisdo
Threads:https://www.threads.net/@thechrisdo
Zaap: https://zaap.bio/thechrisdo
Clubhouse:https://www.clubhouse.com/@thechrisdo
Behance: https://www.behance.net/chrisdo
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In this episode, Iâm joined by Hamlet Azarian, a seasoned marketing executive with over 20 years of experience in scaling early-stage startups from ideation to success. Hamlet breaks down his data-driven approach to marketing, emphasizing the importance of multivariate testing, customer personas, and psychographics to deeply understand user needs.
We discuss actionable strategies, such as rapid testing of ideas through prototypes and landing pages, and leveraging tools like Hotjar and CallRail to optimize customer engagement. Hamlet also highlights the power of focusing on progress over perfection and shares insights from his journey of building an agency with a mission to educate and empower future marketers.
Whether youâre a creative professional, an entrepreneur, or simply curious about growth marketing, this episode is packed with insights to help you take your ideas to the next level.
Timestamps:
(00:00) - Introduction to Hamlet Azarian
(01:30) - Early-stage startup dynamics
(03:00) - Example: Scaling Camino Financial
(08:00) - Multivariate testing and audience targeting
(15:00) - Understanding customer personas and psychographics
(25:00) - Building marketing strategies through interviews
(32:50) - Optimizing landing pages and pre-launch campaigns
(38:20) - Growth mindset and startup culture
(50:30) - Tools and tech stack for data-driven marketing
(54:00) - Closing thoughts and action steps
Check out today's guest, Hamlet Azarian:
Hamlet's LinkedIn: https://www.linkedin.com/in/hamletazarian
Azarian Growth Agency's Website: https://azariangrowthagency.com/
Hamlet's Website: https://hamletazarian.com/
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
Twitter: https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube:https://www.youtube.com/thefuturishere
Check out Chris Do:
Website: https://zaap.bio/thechrisdo
LinkedIn:https://www.linkedin.com/in/thechrisdo/
Facebook:https://www.facebook.com/BizOfDesign
Instagram:https://www.instagram.com/thechrisdo/
Twitter:
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In this episode, I sit down with Maria Ross, an author, speaker, and empathy advocate, to explore the power of empathy in leadership, branding, and creative work. We unpack the two types of empathyâcognitive and affectiveâand how understanding them can transform relationships, client interactions, and even pricing strategies. Maria shares insights from her books, The Empathy Edge and The Empathy Dilemma, addressing misconceptions around empathy in business. We discuss how ego and insecurity can block empathy, the dangers of "empathy hijacking," and the balance between compassion and high performance. Whether you're a leader, entrepreneur, or creative professional, this episode is packed with practical strategies to integrate empathy into your work without burning out.
Timestamps:
(00:00) - Introduction to Maria Ross
(00:33) - Mariaâs background in branding and empathy advocacy
(01:49) - Why empathy matters for small teams and solopreneurs
(02:14) - The business case for empathy in leadership
(07:13) - Why creatives struggle with empathy
(09:03) - The two types of empathy: cognitive vs. affective
(13:33) - Ego and insecurity as empathy blockers
(20:04) - The problem with "radical honesty" and weaponized empathy
(29:07) - How to respond empathetically without "hijacking" the conversation
(36:41) - The power of curiosity in empathy
(40:15) - Empathy in pricing: charging based on client impact
(50:13) - Leadership challenges: balancing empathy and performance
(57:22) - How to build an empathetic workplace culture
(59:10) - Where to find Maria and her books
Check out today's guest, Maria Ross:
Maria's book website: https://theempathydilemma.com/
Maria's LinkedIn: https://www.linkedin.com/in/mariajross
Maria's Instagram: https://www.instagram.com/redslicemaria
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
Twitter: https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube:https://www.youtube.com/thefuturishere
Check out Chris Do:
Website: https://zaap.bio/thechrisdo
LinkedIn:https://www.linkedin.com/in/thechrisdo/
Facebook:https://www.facebook.com/BizOfDesign
Instagram:
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In this episode, I sit down with Mike and Kass Lazerowâserial entrepreneurs, business partners, and husband-and-wife duoâto discuss the realities of entrepreneurship, leadership, and working together as a couple. We dive into their journey from launching Golf.com to selling Buddy Media to Salesforce for $745M. Mike shares his instinctive, visionary approach to business, while Kass offers sharp operational expertise, revealing the balance that has fueled their success. We talk about the myths of entrepreneurship, the importance of embracing failure, and how firing people with kindness can change lives. The conversation takes a candid turn as we explore what it means to navigate business, marriage, and parenting while staying aligned. If you've ever struggled with leadership, scaling a business, or balancing work and relationships, this episode is full of valuable insights and honest reflections.
Timestamps:
(00:00) - Introduction
(05:10) - Mike & Kassâs journey from Golf.com to Buddy Media
(11:45) - The biggest myths about entrepreneurship
(18:30) - Learning to embrace fear and uncertainty in business
(25:55) - How Kass approaches firing people with kindness
(32:40) - Navigating marriage and business: The challenges and rewards
(39:15) - The importance of trusting your gut vs. making data-driven decisions
(45:50) - How social media has changed entrepreneurship
(52:30) - The right way to pivot when a business idea isnât working
(59:05) - Leadership lessons: Why transparency matters
(1:05:40) - The mental load of running a business and parenting
(1:12:15) - Shoveling Sh*t: A sneak peek at Mike & Kassâs new book
Check out today's guests, Mike and Kass Lazerow:
Mike and Kass' Website: https://www.kassandmike.com/
Mike and Kass' LinkedIn: https://www.linkedin.com/company/kassandmike/
Mike and Kass' Instagram: https://www.instagram.com/kassandmike/
Shoveling Sh*t Website: https://shovelingshit.com/
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
Twitter: https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube:https://www.youtube.com/thefuturishere
Check out Chris Do:
Website:
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In this engaging crossover episode, I join forces with Eric Siuâs Leveling Up podcast for a thought-provoking conversation. Together, we explore the art and strategy behind building personal brands and creating authentic connections in the digital age. We dive into the intricacies of running masterminds, including their pros, cons, and the lessons learned.
Eric and I discuss the value of storytelling, self-awareness, and vulnerability in establishing a meaningful online presence. Whether you're considering launching a mastermind, enhancing your personal brand, or looking to deepen your connections with your audience, this episode delivers a mix of actionable advice and honest reflections.
Timestamps:
(00:00) - Introduction and episode setup
(02:00) - Building authentic personal brands
(06:30) - Vulnerability and Storytelling online
(11:15) - The power of masterminds
(16:50) - Structuring masterminds effectively
(21:30) - Balancing personal growth with branding
(27:00) - Social media strategies and engagement tips
(35:20) - Long-term brand-building insights
(42:00) - Overcoming criticism and self-doubt
(48:15) - Closing thoughts on authenticity
Check out today's guest, Eric Siu:
Eric's Instagram: https://www.instagram.com/ericosiu
Eric's LinkedIn: https://www.linkedin.com/in/ericosiu
Single Grain's Website: https://www.singlegrain.com/
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
Twitter: https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube:https://www.youtube.com/thefuturishere
Check out Chris Do:
Website: https://zaap.bio/thechrisdo
LinkedIn:https://www.linkedin.com/in/thechrisdo/
Facebook:https://www.facebook.com/BizOfDesign
Instagram:https://www.instagram.com/thechrisdo/
Twitter:https://x.com/thechrisdo
TikTok:https://www.tiktok.com/@thechrisdo
Threads:
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In this episode, I sit down with Andrea Sampson, a seasoned strategist turned storytelling coach, to explore the power of storytelling in branding, leadership, and public speaking. Andrea shares her journey from the high-pressure world of advertising to coaching TED speakers and thought leaders. We discuss the essence of compelling storytelling, how personal experiences shape narratives, and how anyone can harness their unique voice to captivate an audience. Andrea also breaks down the psychology behind storytelling, the role of emotional connection, and why differentiation is key in personal branding. Whether you're a creative professional, a speaker, or an entrepreneur, this conversation is packed with insights to help you refine your messaging and make a lasting impact.
Timestamps:
(00:00) - Introduction
(00:39) - Chris Do on storytelling & self-consciousness
(01:11) - Andreaâs career shift from advertising to TED coaching
(05:17) - What does a strategist do in advertising?
(13:11) - Inside an advertising pitch: E-Trade campaign
(19:50) - What clients look for in an ad agency
(25:11) - Andreaâs soul-searching moment at 50
(31:44) - Discovering TEDx and becoming a speaker coach
(36:12) - Coaching scientists & translating complex ideas
(44:06) - The science of storytelling & emotional engagement
(50:01) - Personal branding: Awareness, authority, and differentiation
(57:36) - How storytelling makes ideas memorable
(1:00:23) - What stories people should tell more
Check out today's guest, Andrea Sampson:
Andrea's LinkedIn: https://www.linkedin.com/in/acsampson
Andrea's Website: https://talkboutique.com/
Andrea's Instagram: https://instagram.com/thisisandreasampson
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
Twitter: https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube:https://www.youtube.com/thefuturishere
Check out Chris Do:
Website: https://zaap.bio/thechrisdo
LinkedIn:https://www.linkedin.com/in/thechrisdo/
Facebook:https://www.facebook.com/BizOfDesign
Instagram:
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In this solo episode, Chris Do examines the dynamics of leadership and followership, exploring how clearly defined roles can create healthier relationships in teams, families, and businesses. Chris shares his perspective on when to lead, when to follow, and why trying to merge the two often results in frustration.
Using relatable stories, he explains how leaders can empower others by giving them full autonomy while maintaining respect for the roles people play. This thought-provoking episode is a valuable resource for anyone looking to navigate complex relationships with more clarity and empathy.
Timestamps:
(00:00) Introduction to solo episodes
(00:38) Misconceptions about leadership and listening
(01:17) The balance between leading and following
(02:23) The dangers of blurred roles
(03:00) The black sheepâs role in families and teams
(04:50) Institutional knowledge and preserving history
(05:34) Trusting the leader and letting go
(06:50) The frustration of mixed instructions
(07:22) Summary: Defining and sharing roles
Check out The Futur:
†Website | Courses | LinkedIn | Podcasts
†Instagram | Facebook | Twitter | TikTok | YouTube
Check out Chris Do:
†Website | LinkedIn | Facebook | Instagram | Twitter
†TikTok | Threads | Zaap | Clubhouse | Behance
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ï»żIn this episode, I sit down with Matthew Encina for an intimate look at his inspiring transition from Creative Director at renowned design studio Blind to successful YouTube entrepreneur. Following the viral success of his home office redesign video that catalyzed his independent career, Matthew shares the strategic thinking and creative courage behind his pivot.
We dive deep into his evolution as a product designer, exploring how he artfully balances aesthetics with practical functionality in everything from workspace design to digital products. You'll hear Matthew's unique insights on maintaining creative momentum while working solo, including his morning fitness routine that fuels his productivity. We also geek out over his passion for custom mechanical keyboards and explore how this hobby influences his design philosophy.
Whether you're a creative professional considering the leap to entrepreneurship or simply fascinated by the intersection of design and business, Matthew's candid discussion of risk-taking and personal growth offers valuable lessons for navigating your own creative journey.
From sophisticated workspace solutions to cultivating sustainable creative practices, this conversation delivers actionable insights for anyone looking to elevate their creative game.
Timestamps:
(01:22) - Matthew Encina's Journey: From Student to Creative Director
(02:33) - Venturing into Content Creation
(03:10) - The Big Decision: Leaving The Futur
(06:07) - Success on YouTube: The First Viral Video
(11:58) - Balancing Content Creation and Product Design
(15:11) - Financial Success and Personal Freedom
(17:25) - The Transition to Independent Projects
(24:44) - Collaborating with Grovemade
(29:00) - Reflecting on Gratitude and Success
(30:16) - Diving into Mechanical Keyboards
(31:53) - The Joy of Custom Keyboards
(34:37) - Business Structure and Partnerships
(39:15) - Lessons Learned and Future Plans
(48:32) - Personal Insights
Check out today's guest, Matthew Encina:
Matthews Website: https://matthewencina.com/
Matthews Instagram: https://www.instagram.com/matthewencina/
Mod Musings Website:https://www.modmusings.com/
Mod Musings Instagram: https://www.instagram.com/mod.musings/
Youtube: https://www.youtube.com/matthewencina
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
Twitter: https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube:
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