Afleveringen
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Hi everyone! Welcome to the new Gamesforum Podcast episode!
This week Ted Verani from Wappier is joined by Vladimir Funtikov, CEO at Creative Mobile, Pete Staley, Director of User Acquisition at Jam City and Barak David, COO at Murka for a conversation about current trends in mobile gaming.
Join Ted, Pete, Barak and Vladimir as they discuss how COVID-19 has impacted business and player behaviour and: How can today's game makers stand out from the crowd on the App Store and Google Play? How can they not only acquire users but retain them? What are the keys to success? What lies ahead for the booming mobile space?Thank you for listening to and make sure to tune in next week!
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Hi everyone! Welcome to the Gamesforum 2nd podcast episode!
This week we have a discussion about the new iOS 14 between David Philippson (CEO at DataSeat), Yevgeny Peres (VP Growth at ironSource), Liz Lauer-Lopez (Director of Product Advocacy at Singular), and Pau Quevedo (Lead Programmatic Trading at Goodgame Studios).
Here is a short agenda from our experts:
Our industry has experienced many changes in the past. How do the most recent changes compare to those we’ve experienced in the past? What are the expected effects on Advertisers, publishers looking to monetise, Adnetworks & SSPs, MMPs? Is demand likely to drop? The current architecture of Apple’s SKAdnetwork sends attribution data back to Adnetworks, DSPs & SRNs. What are MMP's solutions for this to continue to report for their clients in one dashboard? Have we had any confirmation whether Google & FB are willing to share their data? IDFA helped address Ad Fraud. Do we expect bad actors to thrive or shrink in a post-IDFA word? Even when IDFA is reduced in Q1, SKAdNetwork will take time to propagate on the SPP side. In the meantime, are we expecting Finger Printing to grow significantly? Other advertising tools that are affected are suppression lists and frequency caps, has the industry any proposed solutions for these two critical mechanics? Are we expecting Publishers particularly gaming topics to use IDFV in the future? What advice do you have for Advertisers to prepare for iOS 14? What Opt-in rate are you predicting? Do we think Google will follow suit?Thank you for listening to and make sure to tune in next week! Cheers! ;)
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Zijn er afleveringen die ontbreken?
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Hi everyone! Welcome to the Gamesforum first podcast episode!
This week we're joined by Adam Lieb from Gamesight, Becky Taylor from Luminosity Gaming, and Alex Ryan from Koch Media for a discussion on using influencer marketing in the games industry. Here are some questions they will discuss during this episode:
What is an influence and how do you utilize different levels of content creators to market your game? Why should you be using data to help make marketing decisions, especially when it comes to influencer analytics? How can you get influencers to care about their own analytics and/or participation in marketing campaigns? How do you use data to help find influencers for your game? And how does data help me avoid common mistakes? When it comes to cultivating an influencer ecosystem, how do you maintain viewer interest? By what metrics do you determine the success of an influencer campaign?Thank you for listening to and make sure to tune in next week!
