Afleveringen

  • Feeling anxious about reaching midlife? What if this could be the beginning of your best years? Learn how to turn midlife from a crisis into a period of clarity and empowerment with expert insights from Lynn Mull.

    In this insightful episode of "The Good, Bad, and Ugly of Business," titled "Redefining Midlife: Crisis or Clarity?" host Catryn Becker engages in a compelling conversation with holistic career coach and Reiki master, Lynn Mull. Together, they delve into the concept of midlife, often feared as a period of crisis but redefined by Lynn as an exciting phase of clarity and self-discovery. Through their discussion, they explore the stereotypes and cultural narratives that shape our understanding of midlife, questioning the notion that it must be a time of existential dread marked by impulsive life changes like buying sports cars or undergoing drastic lifestyle shifts.

    Lynn brings a unique perspective to the table, drawing from her rich background in finance and her transition to holistic practices. She discusses how midlife can be a pivotal moment for introspection and realignment with one's values, particularly highlighting how energy work like Reiki and the creation of her Oracle deck have influenced her personal and professional transformation. The conversation also touches on the impact of social media on our perception of failure and success, and the importance of embracing life's inevitable ups and downs as learning opportunities.

    Listeners will find valuable lessons in Lynn's approach to tackling the challenges of midlife with grace and optimism, emphasizing the potential for growth and rejuvenation. This episode is not only a call to rethink the midlife crisis but also an invitation to embrace a more vibrant and purposeful approach to life's second act. Whether you're approaching midlife, in the midst of it, or curious about the future, this episode offers fresh insights and practical wisdom to help navigate this often misunderstood stage of life.

    Connect with Catryn Becker

    Website: www.optimizewe.comEmail: [email protected]: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catryn

    Connect with Lynn Mull

    Website: www.Lynnmull.com Email: [email protected]: https://www.instagram.com/_lynnmull/

    About Catryn Becker

    Catryn Becker, a former corporate engineer turned mentor, guides women dreaming of entrepreneurship. Overcoming her own initial fears, she now helps others navigate the leap into business ownership through a supportive community that offers crucial tools and connections. Catryn hosts the award-winning podcast "The Good, Bad, and Ugly of Business," delivers talks on global stages, and is a co-author of an international best-selling book on Amazon about the art of surrender. Recognized with the Pursuit of Personal Excellence Award by the Los Angeles Tribune, Catryn champions a vision of success focused on happiness and self-connection.

    About Lynn Mull

    Lynn Mull is a Holistic Career Coach, Author, & Facilitator-Speaker. Lynn’s tenured Wall Street career enabled her to lead national operations & service teams, merger integration processes & people development programs at the highest levels. Her work advocates for personally-defined success while accomplishing broader team goals.

    Her tools help high level executives gain methods with a multitude of personal and professional goals including wellness practices. Without wellbeing as part of executives equations, there will be a decline in their mental, physical, and spiritual health.

  • What if the key to your business's success or failure lies in its hidden energy? In this episode, we explore the unseen forces shaping your company's outcomes. Learn how to uncover and harness these energies for transformational growth. Join us for a conversation that will revolutionize your approach to business.

    "An entity, in the quantum field, is an actual energy field. When we register a company, we are birthing a new energy." - The Amazing Robyn

    In this episode of "The Good, Bad, and Ugly of Business," we explore the fascinating concept of hidden energies within businesses. Our guest, The Amazing Robyn, an intuitive healer and expert in quantum physics, reveals how businesses, much like individuals, have their own unique energy fields that significantly impact their success or failure. Robyn explains how these unseen forces, when aligned correctly, can drive a company to new heights, and conversely, how misaligned energies can lead to unexpected challenges and setbacks.

    Through captivating examples and real-world stories, Robyn demonstrates how she diagnoses and heals the energetic blocks within companies. She shares insights into her unique methods, including how she helped a well-known beverage company reverse its declining sales by identifying and rectifying the negative energy at its manufacturing facility. This episode is a must-listen for anyone looking to understand the deeper, often overlooked factors influencing their business's performance. Prepare to be intrigued and inspired as we uncover the hidden energy behind your business's success and failures.

    Connect with Catryn Becker

    Website: www.optimizewe.comEmail: [email protected]: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catryn

    Connect with The Amazing Robyn

    Website: Www.amazingrobyn.comPhone: 720.296.9230

    About Catryn Becker

    Catryn Becker is a visionary leader and the driving force behind Optimize We, where she empowers successful women to transform their lives by overcoming deep-seated regrets. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. She has dedicated her career to helping women who feel a deep calling to contribute more meaningfully to the world and humanity. Catryn's innovative concept of "pregret"—the fear of future regret that keeps individuals stuck—has resonated deeply with her clients, enabling them to break free from these mental barriers and achieve extraordinary personal and professional growth.

    Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, and disease to freedom. Her work is a testament to the power of unblocking pregrets and turning them into opportunities for success. As a speaker, podcast host, and coach, Catryn's passion for transformation and empowerment shines through in everything she does. She continues to inspire and support women to realize their full potential and transform their visions into reality, creating lasting impacts in their lives and communities.

    About The Amazing Robyn

    They don't call her Amazing Robyn for nothing...

    The clandestine healer whose reputation precedes her. For many years, Robyn has been quietly working behind the scenes as a foresight consultant for high-level government officials, providing guidance and advice in preparation for catastrophic events. Her impressive client roster includes Royal Families, Government officials, Hollywood elites, and global business leaders, all of whom keep her services under wraps like a prized secret.

    Robyn's journey began as a humble gospel teacher, but she quickly ascended to the ranks of the most revered oracles in the world. She's been featured on globally recognized platforms such as National Geographic, CNN, BBC, and the Discovery Channel, as well as making appearances on news specials in France and Timeline films in the U.K. Thousands of radio shows and podcasts have also featured Robyn's expertise.

    Robyn is the ultimate secret weapon for both individuals and companies. Hailed as a SEER and divine in her gift, she possesses an unmatched ability to detect past, present, and future blocks that may be affecting people and businesses. Her extensive experience in serial entrepreneurship, education, Holistic medicine, Quantum physics, frequencies, mathematical codes, and energetic medicine, along with her expertise in retraining the brain, has made her transformational breakthroughs legendary. Additionally, she is a trained sniper, NRA-certified firearms instructor, and survival Instructor, in a combination of her oracle abilities sets her apart from the rest. They don't call her Amazing Robyn for nothing...

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  • Ever wondered if there's more to achieving success than just hard work and strategy? Join us as we dive into a revolutionary approach to personal and professional growth. In this episode, we're exploring the transformative power of psilocybin with Gary Logan and Rob Grover from The Journeymen Collective. Discover how guided magic mushroom journeys are helping executives, entrepreneurs, and high achievers unlock their true potential and create lasting harmony in their lives and businesses. Get ready to rethink everything you know about success and self-discovery.

    "Mushrooms decompose what is no longer necessary. In humans, they help us let go of mental, emotional, and physical baggage, opening us up to new levels of growth." - Rob Grover, The Journeymen Collective

    In this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker interviews Gary Logan and Rob Grover of The Journeymen Collective about the transformative power of guided psilocybin journeys. They explain how their unique approach helps high achievers, executives, and creatives connect more deeply with themselves, expand their awareness, and create greater harmony in their lives. Unlike recreational use, their method involves extensive preparation, personalized guidance, and long-term integration support.

    Gary and Rob discuss the historical context and current legal status of psilocybin, emphasizing the importance of approaching these experiences with reverence and respect. They highlight the need to blend intellect with heart intelligence, fostering personal growth and addressing mental, emotional, and physical health. This episode challenges listeners to rethink conventional approaches to success and self-discovery, showcasing how magic mushrooms can be a powerful tool for both personal and professional development.

    Connect with Catryn Becker

    Website: www.optimizewe.comEmail: [email protected]: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catryn

    Connect with Rob and Gary

    Website: https://www.thejourneymencollective.com/
    Instagram: https://www.instagram.com/thejourneymencollective/

    About Catryn Becker

    Catryn Becker is a visionary leader and the driving force behind Optimize We, where she empowers successful women to transform their lives by overcoming deep-seated regrets. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. She has dedicated her career to helping women who feel a deep calling to contribute more meaningfully to the world and humanity. Catryn's innovative concept of "pregret"—the fear of future regret that keeps individuals stuck—has resonated deeply with her clients, enabling them to break free from these mental barriers and achieve extraordinary personal and professional growth.

    Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, and disease to freedom. Her work is a testament to the power of unblocking pregrets and turning them into opportunities for success. As a speaker, podcast host, and coach, Catryn's passion for transformation and empowerment shines through in everything she does. She continues to inspire and support women to realize their full potential and transform their visions into reality, creating lasting impacts in their lives and communities.

    About Rob and Gary

    Rob Grover and Gary Logan are the founders of The Journeymen Collective, the alternative wellness company creating luxury guided magic mushroom retreats at their center in British Columbia, Canada. Since 2018, they’ve hosted CEOs, entrepreneurs, athletes, actors, couples, and small groups invested in the highest level of self-discovery and personal development through sacred plant medicine. Guiding guests through contemporary ceremonies using psilocybin, the pair have a combined 60+ years of education in spiritual and metaphysical training, executive level mindset coaching, energetic healing modalities, Alexander Technique lessons, and provide support preparing for and integrating the transformational retreat. Visitors are immersed in an extraordinary personalized experience that often results in accelerating attendees' success and their intentions to create a conscious impact on the world. Rob and Gary believe that when psychedelics are facilitated in a professional manner, they can help us with our mental, emotional, and spiritual wellness.

  • Are you curious about the transformative power of plant medicines? Discover the extraordinary journey of Ania Halama, who left the corporate world behind and found profound healing through these natural remedies. Tune in to "The Good, Bad, and Ugly of Business" and explore whether plant medicine might be the key to unlocking your true potential.

    "Ayahuasca deals with all of the big stuff in your life. Once you truly heal your deep-rooted traumas, that's when your manifestations come through." - Ania Halama

    In this episode of "The Good, Bad, and Ugly of Business," Catryn Becker sits down with Ania Halama, the founder of Xpansion Alchemy, to delve into the transformative potential of plant medicines. Ania shares her compelling story of leaving behind a stressful corporate career in graphic design and marketing to embark on a journey of healing and self-discovery. Battling severe health issues and burnout, Ania took a leap of faith, moving to Thailand, where she began her exploration into holistic wellness and spiritual coaching.

    Ania reveals how plant medicines, particularly ayahuasca, played a pivotal role in her recovery and personal growth. She discusses the profound insights and healing she experienced through these natural remedies, which ultimately led her to create Expansion Alchemy, a holistic wellness school. This venture focuses on personal development, health, relationships, spirituality, and financial wealth, offering a comprehensive approach to becoming one's best self. Ania emphasizes the importance of addressing deep-rooted traumas and subconscious beliefs to truly manifest the life you desire.

    Listeners will be inspired by Ania's resilience and her dedication to helping others heal and transform their lives. The episode provides valuable insights into the power of plant medicines and holistic wellness, encouraging individuals to explore these avenues for their own personal growth and well-being. Tune in to hear Ania's incredible journey and learn how you too might unlock your true potential through the wisdom of nature.

    Connect with Catryn Becker

    Website: www.optimizewe.comEmail: [email protected]: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catryn

    Connect with Ania Halama

    Website: https://xpansionalchemy.com/
    Website: https://aniahalama.com/
    Facebook: https://www.facebook.com/ania.e.halama/
    LinkedIn: https://www.linkedin.com/in/aniahalama
    Instagram: https://www.instagram.com/aniatravels/

    About Catryn Becker

    Catryn Becker is a visionary leader and the driving force behind Optimize We, where she empowers successful women to transform their lives by overcoming deep-seated regrets. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. She has dedicated her career to helping women who feel a deep calling to contribute more meaningfully to the world and humanity. Catryn's innovative concept of "pregret"—the fear of future regret that keeps individuals stuck—has resonated deeply with her clients, enabling them to break free from these mental barriers and achieve extraordinary personal and professional growth.

    Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, and disease to freedom. Her work is a testament to the power of unblocking pregrets and turning them into opportunities for success. As a speaker, podcast host, and coach, Catryn's passion for transformation and empowerment shines through in everything she does. She continues to inspire and support women to realize their full potential and transform their visions into reality, creating lasting impacts in their lives and communities.

    About Ania Halama

    Ania Halama is a world traveler who has helped thousands of heart-centered individuals align with their ideal clients to attract wealth, health, love, mental health, and spiritual wealth. Ania started out working a corporate job that left her living paycheck to paycheck. Exhausted and worn out, she was limited to her dreams of a better life. Ania longed for the freedom to live life on her terms and time to enjoy life to the fullest. One day she decided to take a leap of faith, quit her job, and begin a journey of self-discovery. The journey has taken Ania all over the world and helped her create businesses learning new skills and sharing them along the way.

    Ania is a #MillennialManifestor, Spiritual & Integration Mentor, Plant Medicine Facilitator & Intuitive Digital Artist. She is also an intuitive Healer, Reiki Master, Angel Healer, EFT Certified Practicioner, Ho’oponopono Master, Akashic Records reader and Law of Attraction master.

    Entrepreneur Magazine listed Ania as a Top Millennial Powerhouse and US Reporter has listed Ania as one of the top 10 entrepreneurs to follow. She has spoken on national stages like the Napolean Hill Foundation and the Women Gone Wild Summit. Her expertise has been featured in media outlets, including Brainz Magazine, Yahoo News, Entrepreneur Magazine, LA Weekly, US Reporter, New York Weekly Times, So Influential, and others. Most recently her work was featured on a New York Times Square billboard.

    Ania is a two-time best-selling author of the book ‘Rebel’s Guide to Spirituality’ and ‘Women Gone Wild the Wealth Edition’. She is the host of the Awaken Your Inner Alchemy Podcast, and is the founder of Xpansion Alchemy.

    Her passion is to use her eye for beauty, knowledge for business, and love for self-discovery and healing to impact as many lives as possible!

  • Have you ever wondered how compassion can transform both your health and your business? Join us as vegan health coach Kate Galli shares her journey from an angry vegan to an advocate for love and deliciousness. Discover the secrets to embracing change and leading with empathy. This episode will inspire you to see veganism and business in a whole new light.

    In this enlightening episode of "The Good, Bad, and Ugly of Business," host Catryn Becker sits down with vegan health coach Kate Galli to explore the transformative power of compassion and how it can impact both personal health and professional success. Kate shares her journey from being an angry, passionate vegan to embracing a more compassionate and effective approach to advocacy. She discusses the evolution of veganism, from bland and restrictive diets to the current wave of healthy and delicious plant-based options. Kate’s insights on how to meet people where they are, whether in their dietary choices or business practices, provide valuable lessons on leading with empathy and understanding.

    Kate dives deep into the parallels between adopting a vegan lifestyle and implementing change in a business environment. She emphasizes the importance of aligning actions with values and beliefs, and how this alignment can lead to greater satisfaction and success. Drawing from her extensive experience as a personal trainer and business owner, Kate offers practical advice on how to overcome resistance to change, build resilience, and foster a culture of openness and compassion. Listeners will be inspired by Kate’s journey and gain new perspectives on how to lead with love and create positive transformations in their own lives and careers.

    Connect with Catryn Becker

    Website: www.optimizewe.comEmail: [email protected]: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catryn

    Connect with Kate Galli

    Website: www.strongbodygreenplanet.com
    Podcast: https://podcasts.apple.com/au/podcast/the-healthification-podcast/id856696884
    Journal: https://strongbodygreenplanet.lpages.co/plant-positive-journal/
    Facebook: https://www.facebook.com/StrongBodyGreenPlanet /
    Instagram: https://www.instagram.com/strongbodygreenplanet/

    About Catryn Becker

    Catryn Becker is a visionary leader and the driving force behind Optimize We, where she empowers successful women to transform their lives by overcoming deep-seated regrets. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. She has dedicated her career to helping women who feel a deep calling to contribute more meaningfully to the world and humanity. Catryn's innovative concept of "pregret"—the fear of future regret that keeps individuals stuck—has resonated deeply with her clients, enabling them to break free from these mental barriers and achieve extraordinary personal and professional growth.

    Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, and disease to freedom. Her work is a testament to the power of unblocking pregrets and turning them into opportunities for success. As a speaker, podcast host, and coach, Catryn's passion for transformation and empowerment shines through in everything she does. She continues to inspire and support women to realize their full potential and transform their visions into reality, creating lasting impacts in their lives and communities.

    About Kate Galli

    Kate is qualified as a Master Personal Trainer, Life Coach, NLP Practitioner and has also completed the eCornell Plant Based Nutrition Certificate program.

    Kate first got into fitness as a way to transform her body and confidence. She has spent 18 years helping 1,000's of individuals sculpt a body and life they love

    On an actionable level Kate's intention is: to help you create the Mindset that makes your best eating and exercising choices simple and sustainable.

    Via the Healthification podcast Kate has interviewed hundreds of passionate and compassionate authors, athletes, doctors and entrepreneurs.

  • Do you dread giving an elevator pitch? In this episode, we explore how to ditch the scripted spiel and embrace authentic networking with Melissa Snow. Learn how genuine connections can transform your business and make networking enjoyable. Tune in to discover how to connect without the stress and truly stand out.

    In this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker interviews Melissa Snow, a networking expert who believes in the power of authentic connections. Melissa shares her journey from being a dating coach to founding Powerful Women Rising, a community focused on building genuine relationships for sustainable business growth. Together, they discuss the importance of balancing feminine and masculine energies in networking, the pitfalls of cookie-cutter marketing strategies, and how to show up authentically in every interaction.

    Melissa provides practical tips for overcoming the anxiety and imposter syndrome that often accompany networking, especially for women. She also highlights the benefits of virtual networking, offering a safe and effective way to connect with like-minded professionals from around the globe. Whether you're an introvert who dreads large events or someone looking to refine your networking skills, this episode offers valuable insights and strategies to help you ditch the elevator pitch and start making meaningful connections. Tune in to learn how to network with confidence and authenticity.

    Connect with Catryn Becker

    Website: www.optimizewe.comEmail: [email protected]: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catryn

    Connect with Melissa Snow

    Website: www.powerfulwomenrising.com
    Instagram: www.instagram.com/powerfulwomenrising

    About Catryn Becker

    Catryn Becker is a visionary leader and the driving force behind Optimize We, where she empowers successful women to transform their lives by overcoming deep-seated regrets. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. She has dedicated her career to helping women who feel a deep calling to contribute more meaningfully to the world and humanity. Catryn's innovative concept of "pregret"—the fear of future regret that keeps individuals stuck—has resonated deeply with her clients, enabling them to break free from these mental barriers and achieve extraordinary personal and professional growth.

    Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, and disease to freedom. Her work is a testament to the power of unblocking pregrets and turning them into opportunities for success. As a speaker, podcast host, and coach, Catryn's passion for transformation and empowerment shines through in everything she does. She continues to inspire and support women to realize their full potential and transform their visions into reality, creating lasting impacts in their lives and communities.

    About Melissa Snow

    Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides female business owners with essential support and resources for business growth. Melissa's other mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics. She lives in Colorado Springs with her husband, two dogs and three cats. She loves iced coffee, true crime, Taylor Swift and buying books she’ll never read.

  • Feeling overwhelmed by extroverted sales tactics? Join us as Inga Faison-Cavitt reveals her journey to finding an authentic and effective lead generation strategy. Hear how she uses surveys to connect with clients genuinely. This episode is a must-listen for introverts in business!

    "I was faking being an extrovert, spending all this energy being something that I wasn't. When I embraced my true introverted nature, everything changed." - Inga Faison-Cavitt

    In this engaging episode of "The Good, Bad, and Ugly of Business," host Catryn Becker sits down with authenticity strategist Inga Faison-Cavitt to discuss her unique approach to lead generation. Inga, an engineer turned entrepreneur, shares her personal story of being laid off just before the COVID-19 pandemic and how she used this turning point to pursue her passion for entrepreneurship. As an introvert, Inga struggled with traditional, extroverted methods of networking and sales. Through trial and error, she discovered the power of surveys as a perfect icebreaker, allowing her to connect with clients on a deeper, more authentic level.

    Inga explains how the shift from faking extroversion to embracing her introverted nature not only made her feel more genuine but also significantly improved her business. She emphasizes the importance of understanding clients' true needs and tailoring her approach accordingly. This episode is packed with valuable insights for anyone looking to build authentic relationships and improve their lead generation strategies, especially introverts who feel out of place in the extroverted world of business.

    Connect with Catryn Becker

    Website: www.optimizewe.comEmail: [email protected]: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catryn

    Connect with Inga Faison-Cavitt

    LinkedIn - https://www.linkedin.com/in/ingafay/
    YouTube - https://youtube.com/@ingafayunplugged
    Facebook - https://www.facebook.com/ingafayunplugged
    Instagram - https://www.instagram.com/ingafaisoncavitt

    About Catryn Becker

    Catryn Becker is a visionary leader and the driving force behind Optimize We, where she empowers successful women to transform their lives by overcoming deep-seated regrets. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. She has dedicated her career to helping women who feel a deep calling to contribute more meaningfully to the world and humanity. Catryn's innovative concept of "pregret"—the fear of future regret that keeps individuals stuck—has resonated deeply with her clients, enabling them to break free from these mental barriers and achieve extraordinary personal and professional growth.

    Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, and disease to freedom. Her work is a testament to the power of unblocking pregrets and turning them into opportunities for success. As a speaker, podcast host, and coach, Catryn's passion for transformation and empowerment shines through in everything she does. She continues to inspire and support women to realize their full potential and transform their visions into reality, creating lasting impacts in their lives and communities.

    About Inga Faison-Cavitt

    Inga Faison-Cavitt, AKA Ingafay, is an Authenticity Strategist. She left her engineering career to follow her entrepreneurial spirit and now pursues her dream life full of faith, family, freedom, flexibility, and fitness. She enjoys empowering women to live their best life and helps women become top earners by using authentic lead generation and sales strategies that treat people like humans and not numbers.

  • Are you struggling to find the perfect marketing partner for your business? In this episode of The Good, Bad, and Ugly of Business, host Catryn Becker sits down with Behdad Jamshidi, founder of CJAM Marketing, to uncover the secrets to making the right marketing connections. Discover the pitfalls to avoid and the strategies that can transform your marketing efforts from mediocre to magnificent.

    In this engaging episode, Catryn Becker and Behdad Jamshidi dive deep into the complexities of the marketing world. Behdad, who transitioned from engineering to become a marketing broker, shares his unique insights on why businesses often struggle to find effective marketing agencies. He explains the critical importance of setting expectations upfront and how understanding both the business and marketing perspectives can bridge the gap that often leads to miscommunication and unmet needs.

    Listeners will learn about Behdad's rigorous process for vetting marketing agencies, which involves extensive interviews and evaluations to ensure the best fit for his clients. He also discusses the common mistakes businesses make when choosing a marketing partner and offers practical advice on how to avoid them. Whether you're a small business owner looking to boost your marketing efforts or a larger company seeking strategic growth, Behdad's expertise provides valuable guidance to help you navigate the often confusing landscape of marketing partnerships. Tune in to gain actionable insights and elevate your marketing game!

    Connect with Catryn Becker

    Website: www.optimizewe.comEmail: [email protected]: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catryn

    Connect with Behdad Jamshidi

    Website: https://cjammarketing.comLinkedIn, Personal: https://www.linkedin.com/in/behdadjamshidi/Instagram: https://www.instagram.com/cjammarketing/YouTube: https://www.youtube.com/@cjammarketing

    About Catryn Becker

    Catryn Becker, a former corporate engineer turned mentor, guides women dreaming of entrepreneurship. Overcoming her own initial fears, she now helps others navigate the leap into business ownership through a supportive community that offers crucial tools and connections. Catryn hosts the award-winning podcast "The Good, Bad, and Ugly of Business," delivers talks on global stages, and is a co-author of an international best-selling book on Amazon about the art of surrender. Recognized with the Pursuit of Personal Excellence Award by the Los Angeles Tribune, Catryn champions a vision of success focused on happiness and self-connection.

    About Behdad Jamshidi

    Behdad Jamshidi started CJAM Marketing after realizing that most business owners don’t know how to evaluate the value of a marketing agency or assess their own needs. Since every business is different not only in their needs but where they are at in the growth process, it isn’t a one size fits all. In the past 5 years, Behdad (or Bee) has met with and assessed 804+ marketing agencies and vetted them down to a lean 100+ preferred partners across all marketing niches. After pairing hundreds of businesses with the right partners, he’s found his skillset lies in the matchmaking process. Featured in MarketWatch, Bloomberg, National Post and the Financial Post, Bee’s unique background in marketing, engineering, consulting, leadership, sales and strategy, has allowed him to serve as the conduit between business owners and the marketing teams they need.

  • Ever wondered why you choose one brand over another? Discover the secret power of emotional marketing as Josias De La Espada explains how personalized videos can make a difference.

    In this insightful episode of "The Good, Bad, and Ugly of Business," host Catryn Becker sits down with Josias De La Espada, the innovative founder of Pirsonal, a company that specializes in personalized video marketing. They explore the profound impact that emotions have on our purchasing decisions, a topic that resonates deeply in today's digitally saturated market. Josias shares his extensive experience and insights into how businesses can effectively connect with their audience at an emotional level through personalized video content, leveraging both creativity and cutting-edge technology.

    Josias discusses the evolution of marketing technologies, particularly the role of AI in creating highly personalized and engaging video content. He explains how these advancements are not just changing the marketing landscape but are also setting new standards for customer engagement. Through examples from his own company, Josias illustrates the importance of understanding the emotional triggers of different audiences and how personalized marketing can significantly enhance customer experience and brand loyalty.

    Tune in to "Marketing to the Heart: Emotional Intelligence in Business" to uncover the hidden dynamics of emotional decision-making in the digital age. Whether you're a marketing professional, business owner, or just curious about the intersection of technology and consumer behavior, this episode offers valuable insights into making more meaningful connections with your audience and harnessing the power of emotions to drive business success.

    Connect with Catryn Becker

    Website: www.optimizewe.comEmail: [email protected]: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catryn

    Connect with Josias De La Espada

    - Linkedin: https://www.linkedin.com/in/josiasdelaespada/- YouTube: https://www.youtube.com/@pirsonal- Company site: https://pirsonal.com

    About Catryn Becker

    Catryn Becker, a former corporate engineer turned mentor, guides women dreaming of entrepreneurship. Overcoming her own initial fears, she now helps others navigate the leap into business ownership through a supportive community that offers crucial tools and connections. Catryn hosts the award-winning podcast "The Good, Bad, and Ugly of Business," delivers talks on global stages, and is a co-author of an international best-selling book on Amazon about the art of surrender. Recognized with the Pursuit of Personal Excellence Award by the Los Angeles Tribune, Catryn champions a vision of success focused on happiness and self-connection.

    About Josias De La Espada

    For the past decade, Josías has been a champion of personalized video, helping brands like Weichert, Generali, and BMW Financial Services ditch tired marketing and People Experience tactics. As CEO of Pirsonal, a leading personalized video platform, he's on a mission to empower businesses to forge genuine connections with their audiences through the power of automation and one-to-one video experiences—at scale.

  • Have you ever felt boxed in by labels from your past? In this episode of 'The Good, Bad, and Ugly of Business,' we explore the inspiring journey of Rhonda Parker Taylor, who transformed her academic challenges into a story of success. Discover how embracing your unique learning style can lead to unimaginable achievements.

    Join us as we delve into an empowering conversation with Rhonda Parker Taylor, an entrepreneur, academic researcher, and author who defied the odds stacked against her. From the setbacks of failing kindergarten to achieving a doctorate in business, Rhonda's journey is a testament to the power of perseverance and self-belief. Throughout the episode, she shares how early educational challenges and labels shaped her path, teaching us valuable lessons about resilience and the importance of defining success on our own terms.

    Rhonda discusses the critical role of mentors and the transformative impact of learning to embrace one's individual strengths rather than conforming to conventional expectations. She also dives into her approach to overcoming personal and professional obstacles, emphasizing the significance of self-reflection and intentional growth. This episode is not just about academic achievements; it's about rewriting your narrative, overcoming the "stories" you've been told about yourself, and emerging stronger on the other side.

    Whether you're struggling with labels, searching for motivation, or just need a reminder of what's possible, Rhonda's insights will inspire you to take charge of your story and carve out your own path to success. Don't miss this compelling episode of 'The Good, Bad, and Ugly of Business,' where we learn that the true measure of success is how you bounce back from failure and redefine what achievement means to you.

    Connect with Catryn Becker

    Website: www.optimizewe.comEmail: [email protected]: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catryn

    Connect with Rhonda Parker Taylor

    Facebook: https://www.facebook.com/rhondaparkertaylor/
    Instagram: https://www.instagram.com/rhondaparkertaylor/
    Twitter: https://twitter.com/RhondaParkerTa1
    LinkedIn: https://www.linkedin.com/in/rhondaparkertaylor/
    TikTok: https://www.tiktok.com/@rhondaparkertaylor

    About Catryn Becker

    Catryn Becker, a former corporate engineer turned mentor, guides women dreaming of entrepreneurship. Overcoming her own initial fears, she now helps others navigate the leap into business ownership through a supportive community that offers crucial tools and connections. Catryn hosts the award-winning podcast "The Good, Bad, and Ugly of Business," delivers talks on global stages, and is a co-author of an international best-selling book on Amazon about the art of surrender. Recognized with the Pursuit of Personal Excellence Award by the Los Angeles Tribune, Catryn champions a vision of success focused on happiness and self-connection.

    About Rhonda Parker Taylor

    Rhonda Parker Taylor is an American writer, entrepreneur, and academic researcher. Rhonda’s diverse writing spans from educational works to fiction, and she is well-known for her research on emotional intelligence. Her academic achievements extend to being a prominent leader presented at the United Nations Global Compact Committee. Her debut novel, “Crossroads,” a suspenseful masterpiece, was released in February 2023. Endorsed by bestselling author J.J. Hebert and Golden Globe-nominated actress Mariel Hemingway, the novel has been hailed as a captivating crime thriller that keeps readers intrigued from start to finish.

  • Feeling stuck in your career? Listen in as Josef Stetter, expert in corporate culture and career transitions, reveals how he navigated through 18 different jobs to find his true passion in shaping modern workplaces.

    In this enlightening episode of "The Good, Bad, and Ugly of Business," host Catryn Becker sits down with Josef Stetter, a corporate culturist, seat and resume whisperer, whose eclectic career journey has provided him with profound insights into the dynamics of corporate culture and leadership. Josef shares his personal story, from attempting to fulfill family expectations to finding his calling in helping organizations and individuals enhance their workplace environments and career trajectories. His experiences across nine career changes and over 18 different jobs have equipped him with a unique perspective on the essential qualities of effective leadership and the transformative power of understanding one's own career path.

    Josef delves deep into the mechanics of corporate culture, discussing his role in reshaping companies' approaches to hiring, firing, and everything in between. He talks about the importance of aligning corporate culture with employee well-being and how traditional recruitment strategies are evolving to meet modern needs. Josef’s approach to headhunting and his innovative strategies for guaranteeing successful hires are particularly illuminating. This episode is a must-listen for anyone interested in the intricacies of corporate culture, the impact of thoughtful leadership, and the journey of finding one's passion through a series of career transitions.

    Connect with Catryn Becker

    Website: www.optimizewe.comEmail: [email protected]: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catryn

    Connect with Josef Stetter

    Website: https://josefstetter.com/Website: https://thecelebrategroup.com/LinkedIn, Personal: https://www.linkedin.com/in/josefstetter/LinkedIn, Business: https://www.linkedin.com/company/the-celebrate-group/Instagram: https://www.instagram.com/josef_stetterFacebook: https://www.facebook.com/josefdstetter

    About Catryn Becker

    Catryn Becker, a former corporate engineer turned mentor, guides women dreaming of entrepreneurship. Overcoming her own initial fears, she now helps others navigate the leap into business ownership through a supportive community that offers crucial tools and connections. Catryn hosts the award-winning podcast "The Good, Bad, and Ugly of Business," delivers talks on global stages, and is a co-author of an international best-selling book on Amazon about the art of surrender. Recognized with the Pursuit of Personal Excellence Award by the Los Angeles Tribune, Catryn champions a vision of success focused on happiness and self-connection.

    About Josef Stetter

    Josef Stetter is an award-winning, internationally best-selling author of 11 books and a dynamic speaker who has participated in setting a Guinness World Record. With over 16 years of infusing humor, energy, passion, and full self-expression into his endeavors, Josef has navigated through nine career changes and 18 different job roles. His expertise in recruitment has attracted top-tier clients such as Deloitte & Touche, Aecon Construction, Tata Consulting Services, Canon, Aviva, and Skechers Shoes. Josef has personally assisted over 11,000 individuals in securing jobs they love, boasting a 90% success rate in finding employment in any field within three months. His fastest record for helping someone land their dream job is just two days. Josef is renowned for his unique approach to overcoming the challenges of job searching and hiring, offering advanced strategies that yield exceptional results. His comprehensive program, "Land Your Dream Job Now," leverages 25,000 hours of mastery to guarantee results, providing insider tips, resume templates, and access to top job boards and employment agencies, helping over 25 people get hired in as little as two days.

  • Have you ever been told your idea was too ridiculous to work? This episode of "The Good, Bad, and Ugly of Business" features guests Jeffrey Kippel and Mindy Blackstien, who turned seemingly absurd ideas into stunning successes. Discover how embracing the unconventional can lead to remarkable achievements.

    In this inspiring episode of "The Good, Bad, and Ugly of Business," host Catryn Becker dives into the power of embracing unconventional ideas with guests Jeffrey Kippel and Mindy Blackstien. Known for their audacious approaches in the fitness industry and beyond, Jeffrey and Mindy share their journey from being labeled ridiculous to achieving remarkable success. They discuss their latest project, a book series that encourages readers to pursue seemingly absurd ideas with the potential to lead to significant breakthroughs.

    Throughout the conversation, Jeffrey and Mindy highlight their initial struggles and the skepticism they faced when they first proposed the concept of fitness modeling and natural bodybuilding—a niche they passionately helped to mainstream. They recount the laughter and doubts of critics and how these challenges only fueled their determination to succeed. By sharing their personal and professional evolutions, they offer invaluable insights into the resilience and creativity required to turn ridicule into triumph.

    This episode is a must-listen for anyone who has ever had a bold idea dismissed as impractical or foolish. Catryn, Jeffrey, and Mindy explore how the most groundbreaking achievements often begin with ideas that defy conventional wisdom, urging the audience to reconsider the value of the ridiculous and find the courage to pursue their own path-breaking ventures.

    Connect with Catryn Becker

    Website: www.optimizewe.comEmail: [email protected]: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catryn

    Connect with Jeffrey Kippel & Mindy Blackstien

    Website: https://doridiculous.com/homeLinkedIn, Personal: https://www.linkedin.com/in/jeffreykippel/LinkedIn, Business: https://www.linkedin.com/company/serbinand/Instagram: https://www.instagram.com/doridiculousTikTok: https://www.tiktok.com/@jeffreykippel

    About Catryn Becker

    Catryn Becker, a former corporate engineer turned mentor, guides women dreaming of entrepreneurship. Overcoming her own initial fears, she now helps others navigate the leap into business ownership through a supportive community that offers crucial tools and connections. Catryn hosts the award-winning podcast "The Good, Bad, and Ugly of Business," delivers talks on global stages, and is a co-author of an international best-selling book on Amazon about the art of surrender. Recognized with the Pursuit of Personal Excellence Award by the Los Angeles Tribune, Catryn champions a vision of success focused on happiness and self-connection.

    About Jeffrey Kippel & Mindy Blackstien

    As a dynamic husband and wife duo with over 25 years of experience, we've been at the forefront of revolutionizing the natural bodybuilding and fitness model industries. Our extensive track record includes spearheading numerous events, expos, seminars, television appearances, and social campaigns, all aimed at motivating and empowering millions to embark on transformative journeys. However, our journey didn't stop at physical transformation; we realized the crucial importance of mental and emotional well-being in achieving true fulfillment. Thus, we've embarked on a mission to redefine what it means to be healthy, focusing on not just how one looks, but also how they think, feel, act, function, and dream. Our comprehensive approach includes an innovative accountability network that provides invaluable information, inspiration, and insights. Additionally, we're proud authors of The Ridiculous, a comedy book series that has soared to #1 on Amazon across multiple categories, including Comedy, Self-Help & Psychology Humor, Science Fiction, and Happiness.

  • Thinking that your day job is enough for retirement? Think again. Discover how Lane Kawaoka used real estate to secure his financial future.

    In this episode, host Catryn Becker sits down with Lane Kawaoka, an engineer turned real estate mogul, to explore the vast potential of real estate investing as an alternative to traditional stock market investments. Lane shares his personal journey from a secure job in industrial engineering to building a multi-million dollar real estate portfolio. His unique approach involves leveraging the geographical independence his investments afford, allowing him to live in his ideal location—Hawaii—while investing in markets where the numbers make the most sense.

    Listeners will gain insights into the systematic method Lane has developed for identifying lucrative real estate opportunities that offer consistent returns. He delves into the mechanics of real estate investment, including the four main ways rental property owners earn income: mortgage pay-down, property appreciation, tax benefits, and rental income. Lane also discusses the concept of creating "mini pensions" through strategic property investments, which can serve as a cornerstone for long-term financial security and independence. This episode is a must-listen for anyone curious about stepping outside the conventional path of corporate employment to embrace the opportunities that real estate investing offers.

    Connect with Catryn Becker

    Website: www.optimizewe.comEmail: [email protected]: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catryn

    Connect with Lane Kawaoka

    Website: https://thewealthelevator.com/LinkedIn, Personal: https://www.linkedin.com/in/lanekawaoka/LinkedIn, Business: https://www.linkedin.com/company/thewealthelevator/Instagram: https://www.instagram.com/thewealthelevator/Facebook: https://www.facebook.com/TheWealthElevator/YouTube: https://www.youtube.com/@TheWealthElevator

    About Catryn Becker

    Catryn Becker, a former corporate engineer turned mentor, guides women dreaming of entrepreneurship. Overcoming her own initial fears, she now helps others navigate the leap into business ownership through a supportive community that offers crucial tools and connections. Catryn hosts the award-winning podcast "The Good, Bad, and Ugly of Business," delivers talks on global stages, and is a co-author of an international best-selling book on Amazon about the art of surrender. Recognized with the Pursuit of Personal Excellence Award by the Los Angeles Tribune, Catryn champions a vision of success focused on happiness and self-connection.

    About Lane Kawaoka

    Lane owns 10,000+ rental units and leads the “Hui Deal Pipeline Club” which has acquired over $2.1B+ of real estate, by syndicating $200 million+ of private equity since 2016. He has returned over $45 million dollars to his investors in distributions.

    Lane uses his Engineering degree to reverse-engineer wealth building strategies the rich use in the Top-50 Investing Podcast, The Wealth Elevator.

  • Is the world of professional gaming as profitable as tech startups? Discover how Titus Walker turned his passion for video games into a groundbreaking business venture. Tune in to learn how gaming could be the career move you never expected.

    In this compelling episode of "The Good, Bad, and Ugly of Business," host Catryn Becker sits down with Titus Walker, the visionary CEO of Ultimate End Gamers League, who is redefining what it means to make a living in the gaming industry. From debunking the common misconceptions that gaming is not a viable career path to discussing the strategic parallels between real estate development and building virtual communities, Titus shares his unique journey and the innovative business model that could set a new standard in the esports world.

    Listeners will gain invaluable insights into how the gaming industry is evolving beyond entertainment into a robust economic sector with significant earning potential. Titus also delves into the challenges he faced while shifting public perception and building a business that caters to a diverse and expansive gaming community. This episode is not just for gaming enthusiasts but for anyone intrigued by the transformation of passion into profit and the future of digital entertainment.

    Connect with Catryn Becker

    Website: www.optimizewe.comEmail: [email protected]: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catryn

    Connect with Titus Walker

    Website: https://ultimateendgamersleague.com/LinkedIn, Personal: https://www.linkedin.com/in/titus-walker/LinkedIn, Business: https://www.linkedin.com/company/uelesports/Instagram: https://www.instagram.com/uelesports/Facebook: https://www.facebook.com/UELesports/YouTube: https://www.youtube.com/channel/UCr1ZWdz_6Q6Q-UFqNkQem9A

    About Catryn Becker

    Catryn Becker, a former corporate engineer turned mentor, guides women dreaming of entrepreneurship. Overcoming her own initial fears, she now helps others navigate the leap into business ownership through a supportive community that offers crucial tools and connections. Catryn hosts the award-winning podcast "The Good, Bad, and Ugly of Business," delivers talks on global stages, and is a co-author of an international best-selling book on Amazon about the art of surrender. Recognized with the Pursuit of Personal Excellence Award by the Los Angeles Tribune, Catryn champions a vision of success focused on happiness and self-connection.

    About Titus Walker

    Titus Walker is the visionary CEO of the Ultimate Endgamers League (UEL), a trailblazing E-Sports organization he founded in 2019, which is swiftly redefining the global gaming landscape. Under his leadership, the UEL has celebrated seven thrilling seasons, captivating over a million viewers each season and distributing over $200,000 in prizes. With a mission to cultivate a vast, inclusive gaming community, the UEL integrates 33 diverse games, catering to a spectrum of gamers, from the casual enthusiast to the competitive professional.

  • Is resistance to electric vehicles just fear of change? Hear how societal attitudes are shifting and what it means for the future of electric mobility. In this episode, host Catryn Becker sits down with Diana Cwick from REVS, a Houston-based startup leading the charge in electric vehicle infrastructure. REVS, which stands for Refuel Electric Vehicle Solutions, specializes in integrating EV charging solutions into multifamily residential complexes nationwide, paving the way for a more sustainable future.

    During the conversation, Diana shares her journey into the electric vehicle industry, a path marked by serendipity and a chance encounter at a conference. With no prior experience in electric vehicles, her transition highlights the accessibility and growing interest in the EV sector. Diana and Catryn delve into the challenges and opportunities presented by electric vehicles, discussing everything from consumer resistance to the technological and infrastructural advancements that make EVs increasingly viable. They address common misconceptions and the profound impact of electric vehicles on both the environment and our everyday lives.

    Listeners will gain a deeper understanding of why the shift towards electric vehicles is critical, not just from an environmental perspective but also as a necessary evolution in how we think about transportation. Diana's insights from REVS underscore the importance of education and advocacy in overcoming skepticism and fostering a broader acceptance of electric vehicles. This episode is a must-listen for anyone curious about the future of transportation and how innovation is driving us towards a cleaner, more efficient world.

    Connect with Catryn Becker

    Website: www.optimizewe.comEmail: [email protected]: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catryn

    About Catryn Becker

    Catryn Becker has transformed her journey from a stressed, burnt-out corporate engineer into a leading mentor for women transitioning into entrepreneurship. After overcoming her own fears of venturing out alone and not knowing how to start, Catryn now empowers other corporate women to take their first steps towards business ownership. She leads a supportive community that provides the essential tools, knowledge, and connections needed to thrive in the entrepreneurial world.

    Beyond her mentoring, Catryn shares her insights through her award-winning podcast, "The Good, Bad, and Ugly of Business," and engaging talks on international stages. She is also the co-author of an international best-selling book on Amazon about the art of surrender, reinforcing her expertise in guiding individuals toward personal fulfillment.

    Awarded the Pursuit of Personal Excellence Award by the Los Angeles Tribune for her contributions to personal growth, Catryn's mission is to create a world where success is measured by happiness and self-connection, proving that true achievement comes from within.

    Connect with Diana Cwick

    Website: https://www.refuelevs.com/LinkedIn, Personal: https://www.linkedin.com/in/diana-lynn-cwick-418046281/

    About Diana Cwick

  • Do you know what it takes to revolutionize a technology that’s been unchanged for over a century? Join us as Jim Metropoulos, the mind behind Blue Box Air and Kyvos, reveals how a simple innovation can transform the HVAC industry and significantly reduce energy consumption. Discover the story of how tackling a century-old problem could lead to healthier living environments and monumental energy savings.

    In this episode, we dive deep with Jim to explore the origins of his groundbreaking Blue Box technology—a system designed to penetrate and clean HVAC coils more effectively than ever before. Jim shares how a chance encounter and an innovative mindset led to a solution that not only enhances air quality but also slashes energy costs and carbon emissions. As we uncover the layers of this transformative technology, we also discuss the broader implications for buildings worldwide, from homes to high-rise offices. Tune in to learn how thinking outside the box—literally—can lead to smarter, more sustainable living spaces.

    About Catryn Becker

    Catryn Becker has transformed her journey from a stressed, burnt-out corporate engineer into a leading mentor for women transitioning into entrepreneurship. After overcoming her own fears of venturing out alone and not knowing how to start, Catryn now empowers other corporate women to take their first steps towards business ownership. She leads a supportive community that provides the essential tools, knowledge, and connections needed to thrive in the entrepreneurial world.

    Beyond her mentoring, Catryn shares her insights through her award-winning podcast, "The Good, Bad, and Ugly of Business," and engaging talks on international stages. She is also the co-author of an international best-selling book on Amazon about the art of surrender, reinforcing her expertise in guiding individuals toward personal fulfillment.

    Awarded the Pursuit of Personal Excellence Award by the Los Angeles Tribune for her contributions to personal growth, Catryn's mission is to create a world where success is measured by happiness and self-connection, proving that true achievement comes from within.

    Connect with Catryn Becker

    Website: www.optimizewe.comEmail: [email protected]: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catryn

    Connect with Jim Metropoulos

    Website: https://blueboxair.com/Website: https://kyvos.com/LinkedIn, Personal: https://www.linkedin.com/in/james-p-metropoulos-6ab8542a/

    About Jim Metropoulos

    Jim Metropoulos is the visionary CEO and founder of Blue Box and Kyvos, companies at the forefront of HVAC innovation. With a background in political science from UCLA and a knack for self-taught engineering, Jim has revolutionized the way we think about air conditioning and heating systems. His accidental discovery, the Blue Box, addresses a century-old inefficiency in HVAC technology—cleaning heat transfer coils in systems large and small. This breakthrough not only improves air quality and system efficiency but also significantly reduces energy consumption and carbon emissions. Jim's commitment to sustainable solutions and healthier environments is driving change across the HVAC industry, leading to collaborations with major hospitals and commercial facilities around the world.

  • Ever wondered how to harness your innate strengths to overcome life's obstacles? This episode delves into creating emotional resilience through positive therapy practices. Host Catryn Becker sits down with guest Regina Spencer to explore the transformative power of strengths-based therapy. Regina shares her journey of aiding clients to harness their inherent strengths to conquer life’s hurdles, a philosophy that underscores her practice at Spencer and Associates Therapeutic Alliance. This approach not only helps individuals recognize their potential but also promotes a healthier, forward-looking perspective on personal challenges.

    The conversation takes a compelling turn as Regina introduces the concept of brain training, a cutting-edge neurofeedback technique that has reshaped traditional therapy methods. This non-invasive, engaging treatment allows clients to experience therapy while engaging in everyday activities like watching movies or reading, making mental health support more accessible and less intimidating. Regina’s insights reveal the profound impact of innovative mental health practices on improving life quality, making this episode a must-listen for anyone interested in the future of personal development and therapeutic practices.

    Connect with Catryn Becker

    Website: www.optimizewe.comEmail: [email protected]: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catryn

    About Catryn Becker

    Catryn Becker has transformed her personal journey from a stressed, burnt-out engineer into a beacon of hope for successful women burdened with regret. Her unique approach to happiness has empowered over 250 women to discover joy and redefine success. Beyond her direct impact, Catryn extends her insights through an award-winning podcast and captivating talks on international stages. She is also the co-author of an international best-selling book on Amazon about the art of surrender, further cementing her expertise in guiding individuals towards personal fulfillment.

    Awarded the Pursuit of Personal Excellence Award by the Los Angeles Tribune for her contributions to personal growth, Catryn's mission is to create a world where success is measured by happiness and self-connection, proving that true achievement comes from within.

    Connect with Regina Spencer

    Website: www.spencertherapies.comCall: 832-756-2749LinkedIn, Personal: https://www.linkedin.com/in/regina-spencer-lcsw-s-b2785957/

    About Regina Spencer

    I have served as a Licensed Clinical Social Worker for the past several years, and am currently the Founder and Clinical Director of Spencer and Associates Therapeutic Alliance in the Greater Houston area. I have worked with diverse populations including children, adolescents, adults, couples, families and individuals. In my work I help others help themselves with regard to relationship issues, grief/loss, career exploration, mental health challenges, and overall functioning. In addition, I provide evidence based practices, treatment planning, goal setting, and coping skills within the therapeutic relationship.

  • Ever thought about reinventing yourself but didn't know where to start? From banking to business centers, and the UK to the US and back — guest Anthony Lindsay's career has been anything but ordinary. It's a masterclass in leveraging past experiences for future success.

    In this episode, host Catryn Becker discusses the themes of personal reinvention and its significance in professional life with guest Anthony Lindsay, founder of Astor Business Centers. Anthony shares insights from his latest work on business networking for startups and side hustlers, emphasizing the importance of genuine, relationship-focused networking over transactional interactions. His approach to networking and the use of modern tools like ChatGPT underscore the theme of leveraging personal experience and technology to foster business growth and personal fulfillment. The discussion explores the broader psychological shifts that occur in midlife, shifting away from external expectations to embrace a more authentic self, reflecting a "coming back to center" rather than experiencing a crisis.

    The episode serves as a reflection on personal growth, the power of networking, and the importance of staying true to oneself while navigating the challenges and opportunities of midlife and professional development.

    Connect with Catryn Becker

    Website: www.optimizewe.comEmail: [email protected]: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catryn

    About Catryn Becker

    Catryn Becker has transformed her personal journey from a stressed, burnt-out engineer into a beacon of hope for successful women burdened with regret. Her unique approach to happiness has empowered over 250 women to discover joy and redefine success. Beyond her direct impact, Catryn extends her insights through an award-winning podcast and captivating talks on international stages. She is also the co-author of an international best-selling book on Amazon about the art of surrender, further cementing her expertise in guiding individuals towards personal fulfillment.

    Awarded the Pursuit of Personal Excellence Award by the Los Angeles Tribune for her contributions to personal growth, Catryn's mission is to create a world where success is measured by happiness and self-connection, proving that true achievement comes from within.

    Connect with Anthony Lindsay

    Website: https://startupsandsidehustlers.com/LinkedIn, Personal: https://www.linkedin.com/in/anthony-lindsay-cemap/Facebook: https://www.facebook.com/startupsandsidehustlers/Instagram: https://www.instagram.com/astorbusinesscenters/LinkedIn, Business: https://www.linkedin.com/company/startups-and-side-hustlers/YouTube: https://www.youtube.com/@startupsandsidehustlers

    About Anthony Lindsay

    Anthony Lindsay is a distinguished figure in the business and finance sector, with a remarkable career spanning over 30 years.

    He has held senior managerial positions at leading financial institutions including Capital One Bank, JP Morgan Chase, HSBC, Lloyds Bank, and Citi Bank, across both the US and UK. His vast experience in the finance industry has not only furnished him with a deep pool of knowledge and expertise but also enabled him to significantly contribute to the success of numerous start-ups.

    Anthony has been the recipient of numerous awards and recognitions, underscoring his commitment to excellence in finance. He has developed an extensive network of funders, consultants, and other key professionals, which has proven invaluable in promoting growth and innovation within the industry.

    In addition to his substantial contributions to the finance sector, Anthony has leveraged his expertise as an author and radio presenter. Through these platforms, he shares his comprehensive insights and experiences, aiming to illuminate and inspire a broader audience.

    Anthony is deeply committed to empowering individuals and businesses by providing the necessary encouragement and insights to develop robust and effective business strategies. His work as an author and radio presenter complements his finance career, allowing him to reach a wider audience and impact more lives.

  • When was the last time that you made a new friend? When was the last time that you made a new friend who wasn't someone you worked with, lived next to, or were the parents of your kid's friend? That list just got a lot smaller didn't it? The fact is that for most adults it can be a tricky thing to do. Guest Lori Olson is an expert at bringing people together and once likeminded people hang out, friendships are made! But Catryn, how does this relate to business? Let me tell you! Community building and audience engagement are crucial to any business or organization and you will learn a lot about that in this episode!

    Connect with Catryn Becker

    Website: www.optimizewe.comEmail: [email protected]: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catryn

    About Catryn Becker

    Catryn Becker has transformed her personal journey from a stressed, burnt-out engineer into a beacon of hope for successful women burdened with regret. Her unique approach to happiness has empowered over 250 women to discover joy and redefine success. Beyond her direct impact, Catryn extends her insights through an award-winning podcast and captivating talks on international stages. She is also the co-author of an international best-selling book on Amazon about the art of surrender, further cementing her expertise in guiding individuals towards personal fulfillment.

    Awarded the Pursuit of Personal Excellence Award by the Los Angeles Tribune for her contributions to personal growth, Catryn's mission is to create a world where success is measured by happiness and self-connection, proving that true achievement comes from within.

    Connect with Lori Olson

    Website: www.Thebeautyboost.netInstagram: www.Instagram.com/thebeautyboosthoustonFacebook:https://www.facebook.com/profile.php?id=100090492791114&mibextid=LQQJ4dLinkedIn: https://www.linkedin.com/in/loribolson/

    About Lori Olson

    Lori Olson is a down-to-earth mama of two (+ adorable furbaby), wife and is the vibrant city owner of The Beauty Boost Houston. With a deep love for health & wellness, human connection, and women's empowerment, Lori's journey led her to Houston during the pandemic, where she continues her Isagenix wellness business yet was eager to spice things up and create a vibrant community of like-minded women through The Beauty Boost.

    At The Beauty Boost Houston, Lori curates transformative events and experiences aimed at empowering women to feel their best – inside and out. With a background in wellness and natural beauty, Lori's vision for The Beauty Boost aligns perfectly with her mission to foster self-love and confidence in every woman she touches.

    Join Lori Olson and The Beauty Boost Houston on a journey of empowerment, wellness, and community-building. Together, let's create a space where every woman feels confident, connected, and beautifully empowered

  • The power of a pivot cannot be overlooked. It is the power to follow the data even if it may take you in a very different direction than you expected. As guest Bryan Alston tells us, it is about the emotional connection you can build with your customer and responding to their needs. This episode is jam packed full of useful information to help you connect more deeply with your customers and clients through creating an effective brand.

    Connect with Catryn Becker

    Website: www.optimizewe.comEmail: [email protected]: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catryn

    About Catryn Becker

    Catryn Becker has transformed her personal journey from a stressed, burnt-out engineer into a beacon of hope for successful women burdened with regret. Her unique approach to happiness has empowered over 250 women to discover joy and redefine success. Beyond her direct impact, Catryn extends her insights through an award-winning podcast and captivating talks on international stages. She is also the co-author of an international best-selling book on Amazon about the art of surrender, further cementing her expertise in guiding individuals towards personal fulfillment.

    Awarded the Pursuit of Personal Excellence Award by the Los Angeles Tribune for her contributions to personal growth, Catryn's mission is to create a world where success is measured by happiness and self-connection, proving that true achievement comes from within.

    Connect with Bryan Alston

    Website: https://www.brandcastle.co/LinkedIn: https://www.linkedin.com/in/bralston/Email: [email protected]

    About Bryan Alston

    Co-Founder & Managing Partner at Brand Castle Growth Partners

    Oversees the investment and marketing departments for Brand CastleInc5000 CMO with 13 years of innovative retail and digital marketing leadershipLed brand launches for Magic Spoon, Our Place, Clove, Sondors eBikes and dozens moreMost recently was CMO of Greater Than (2022 Inc5000 #198, #1 hydration brand), a brand he pivoted from Crossfit sports drink to become a leading electrolyte drink for breastfeeding momsGreater Than also hit #318 on the 2023 Inc5000 list, #2 hydration brandGraduate of the Gap Inc. Rotational Management Program, later leading a $130m women's category for Gap.com

    A graduate of Dartmouth College, Bryan was a coxswain on the varsity men's rowing team, winning silver at the 2011 Eastern Sprints regional championship and bronze at IRA nationals. He still coxes 5x a week and has won numerous gold medals at the Masters national championship level.