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  • In this episode, you'll discover two critical things you need to be able to write a powerful copy that influences your prospect's buying decision.

    Every time your prospects see your offer, you're always giving them a choice—your product or the competitors'.

    And while you can't directly control the decisions they make, you can influence the way they perceive your offer and increase the likelihood of making the sale.

    Listen to this episode as our Marketing Director, Bryan Caranto, helps you identify your product’s features and showcase the real benefit behind every feature, so you can influence your prospect’s buying decision…and make more sales.

    Download the free worksheet here: https://sol8.com/download-quick-and-e...

    Learn more about the Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se...

    0:00 Do THIS to Influence Your Customer’s Buying Decision

    3:19 Don’t mistake features for benefits

    5:29 What are product/service benefits?

    6:30 Common benefit

    7:04 Personal benefit

    8:16 Meta benefit

    💣 The Ultimate Guide to Google Ads for 2023:   

     • The Ultimate Guide to Google Ads for ...  

    🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

    on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns:

  • Regina reveals her strategies to effectively lower cost-per-click (CPC) while increasing impressions for successful brand campaigns.

    Regina Bellows also emphasizes the significance of brand campaigns for your Google Ads success and how to protect your brand name from competitors by using the right bidding strategy for your business. Listen to this episode now.

    Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se...

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     • 💰 Why You Need Brand Campaigns With Y...  

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     • 🤼‍♂️ John vs Kasim: The Importance of...  

    Pro-Tip! How to Stop Performance Max From Stealing From Your Brand Campaigns:   

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    0:00 Intro

    0:18 Get the Biggest Bang for Your Buck in Brand Campaigns: Bidding Strategy to Lower the CPC

    3:58 Google Ads bidding strategy to use

    8:12 Monitoring the strategy results

    💣 The Ultimate Guide to Google Ads for 2023:   

     • The Ultimate Guide to Google Ads for ...  

    🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

    on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max...

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  • In this episode, one of our amazing Google Ads Strategists, Caden Thompson, walks you through how to create ads for Google TV and YouTube. He also describes the use cases of these campaigns and shares strategies based on the current trends given that Google TV ads is a new campaign type. Listen to this episode now to learn more about how to successfully set up ads for Google TV and YouTube.

    Connect with Caden on LinkedIn:  

     / cadenthompson  

    Related videos:

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     • 💣 John Explores Google TV Ads  

    💰 Why You Need Brand Campaigns With YouTube Ads:   

     • 💰 Why You Need Brand Campaigns With Y...  

    🚀 Cracking the YouTube Algorithm for a Successful YouTube Channel:   

     • 🚀 Cracking the YouTube Algorithm for ...  

    Solutions 8 Digital Marketing Services: https://sol8.com/digital-marketing-se...

    0:00 How To Create Ads for Google TV and YouTube

    3:03 Important settings

    5:23 Demographics and audience segments

    8:58 Current CPCs on Google TV

    💣 The Ultimate Guide to Google Ads for 2023:   

  • Discover the strategies behind making Klaviyo email pop-ups work effectively for lead generation and overall campaign success.

    Glen and Dan share how tailored Klaviyo email pop-up forms can significantly improve lead generation and customer engagement. They also discuss the importance of segmenting visitors based on their interests and needs and how to leverage Klaviyo alongside this to maximize your campaign efforts. Listen to this episode now.

    Learn more about the new Solutions 8 Digital Marketing Services, including marketing with Klaviyo here: https://sol8.com/digital-marketing-se...

    Related videos:

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     • 🔥 The 7-Step Email System Working wit...  

    💰 Maximizing Profits with the New Solutions 8 Services: Google Ads + Facebook Ads + Klaviyo:   

     • 💰 Maximizing Profits with the New Sol...  

    0:00 The Secret to Making Klaviyo Email Pop Ups Work

    3:26 Case Studies

    7:33 Using quizzes for segmentation and personalization

    10:09 Klaviyo email builds by Solutions 8

    14:11 Using segments as custom audiences

    💣 The Ultimate Guide to Google Ads for 2023:   

     • The Ultimate Guide to Google Ads for ...  

    🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

    on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns:

  • Learn about dedicated landing pages—what they are, when you should use them, how you should build them, how to measure their effectiveness, and more.

    Tim Hordo, one of our amazing Client Managers, and Onkar Indalkar, one of our dedicated Google Ads Strategists, compare dedicated landing pages to regular web pages, how you can benefit from dedicated landing pages, and how to optimize them to help your business succeed. Listen to this episode now.

    Best Practices For Landing Pages/Service Pages:

    https://docs.google.com/spreadsheets/...

    0:00 Should You Use a Dedicated Landing Page?

    7:19 Elements of a successful dedicated landing page

    12:55 Should you use a dedicated landing page for eCommerce?

    16:21 How to measure landing page performance

    19:55 Always do an A/B test first

    Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se...

    💣 The Ultimate Guide to Google Ads for 2023:   

     • The Ultimate Guide to Google Ads for ...  

    🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

    on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns:

  • Learn more about the email system that resulted in a significant revenue of $1.8M, with 32% of total revenue coming from email marketing and 81% from automated flows.

    Glen and Dan dive deep into the Elite Seven: the seven-step email system working with Meta and Google Ads, a customized Klaviyo email flow system developed by Dan. The episode shows a case study of a client managed by Dan for almost three years, highlighting the performance of their email marketing strategies with the system over the last 30 days and how it can help your business succeed, too.

    Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se...

    Related video:

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    0:00 The 7-Step Email System Working with Meta & Google Ads

    6:53 Abandoned Browse stage

    10:42 Welcome New and Return Customers

    13:57 Winback

    18:18 The length of the flow

    💣 The Ultimate Guide to Google Ads for 2023:   

     • The Ultimate Guide to Google Ads for ...  

    🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

    on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

    💰

  • Learn the powerful combination of Google's Natural Language API Tool and ChatGPT for crafting compelling ad copy that grabs attention and drives results!

    In this episode, Glen shares his expert insights on leveraging these cutting-edge tools to optimize your ad campaigns. He walks you through his step-by-step process of using the cloud natural language tool to identify positive sentiment in ad copy and then using ChatGPT to generate engaging headlines and descriptions in the tone of legendary copywriters. Listen to this episode now.

    The text file for the prompt and the links referenced in the video are below:

    https://bit.ly/gnlt-prompt

    Links:

    Natural Language Tool - https://cloud.google.com/natural-lang...

    Git hub link for Professor Synapse - https://github.com/ProfSynapse/Synaps...

    Github link for Super Synapse - https://github.com/ProfSynapse/Super_...

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    0:00 Google Ad Copy Hack Using Google Natural Language Tool and ChatGPT

    2:39 Using Super Synapse in ChatGPT 4

  • Carmen Lee, our Senior Client Manager, shares how we doubled a client's revenue in just two months by transitioning from Google Ads Performance Max to Standard Shopping.

    By switching to Standard Shopping, not only did it double the revenue, but it also increased the Media Efficiency Ratio (MER). They also gained more control over budget allocation and overall campaign optimization. Additionally, they differentiated themselves from competitors, attracting customers with lower-priced items who ended up purchasing full-priced products as well. Listen to this episode to learn how these strategic changes led to a significant increase in revenue and return on ad spend (ROAS) within a short timeframe.

    Related videos:

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    0:00 How We Doubled Revenue in Two Months by Switching From Performance Max to Standard Shopping

    2:00 Switching campaigns

    4:26 Differentiating your business from competitors

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  • Communicating and asking questions to lead generation clients about their lead quality is one of the most important things you can do. This can ensure your campaigns are on the right track to generate the best possible leads. So what conversations should you initiate as a Google Ads manager?

    Our Client Manager Daniella Fisher and Client Management Team Lead Andrew Terpstra discuss what questions to ask and how to get ingrained in your client's CRMs so you can effectively manage lead quality and campaign performance for lead generation clients. Listen to this episode now.

    Connect with Daniella Fisher on LinkedIn:  

     / daniella-fisher-aabb48130  

    Connect with Andrew Terpstra on LinkedIn:  

     / andrewterpstra86  

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  • Discover this comprehensive marketing matrix that integrates Google Ads, Meta Ads, and Klaviyo to maximize results—doubling client revenue in just six months. Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se...

    In this episode, our Specialists Manager, Glen Wilson, sits down with a new member of the Solutions 8 team, Facebook Ads and Klaviyo expert Dan Nikas, to talk about the new Solutions 8 digital marketing services. Specifically, they talk about the system that focuses on building awareness and engagement on social media platforms, nurturing leads through targeted email campaigns, and converting them into loyal customers. Listen to this episode to learn more.

    0:00 Maximizing Profits with Sol8’s New Services: Google Ads + Facebook Ads + Klaviyo

    5:42 The system Dan developed to create awareness and engagement

    9:21 Facebook eCom ads matrix

    14:58 Creating a loyalty campaign

    23:55 Case study where the matrix doubled revenue in six months

    💣 The Ultimate Guide to Google Ads for 2023:   

     • The Ultimate Guide to Google Ads for ...  

    🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

    on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

    💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

    Visit

  • Daniella Fisher, one of our awesome Client Managers, shares insights on monitoring Google Ads performance without using any third-party attribution tools.

    Daniella shares what she regularly checks on the Google Ads dashboard to ensure smooth account operation- key performance indicators (KPIs) aligned with client goals and preferences, past data, budget, etc. Learn more about it here.

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    Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/

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  • Discover budget-friendly email marketing strategies from Andrew Benteau, a skilled Client Manager with valuable experience from his own publishing business.

    Andrew shares the email marketing apps he recommends, the power of email sequencing, offers, and storytelling to reach your audience, and more. Listen to this episode now.

    Black Panel Press: https://www.blackpanelpress.com/

    Related video:

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     • 💰 eCommerce Tips to Boost Product Sales  

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    3:32 Email marketing campaign example

    7:14 Storytelling and engaging content in emails

    11:34 Offer reminder automations

    Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/

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     • The Ultimate Guide to Google Ads for ...  

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    💰 Have an ad budget that's...

  • Learn how to gather and organize data from all your shopping ads for easy campaign optimization.

    Regina Bellows, executive director of our sister agency StarterPPC, emphasizes the importance of knowing how your budget is spread across different ad campaigns. She also demonstrates how you can get this data in a Google Sheet form for better insights, helping you evaluate and improve the performance of your ad account. Listen to this episode now.

    Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

    Visit www.starterppc.com for more information.

    This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget:   

     / @starterppc  

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    0:00 Google Ads Optimization Tricks: How to Consolidate ALL Your Shopping Ads Data

    3:47 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!

    5:11 Downloading the file

    Need help with Google Ads? Get your FREE action plan here:

  • OVEN Google Ads strategies every single day. Subscribe here:   

     / @solutionseight  

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

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    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home

    Connect with Kasim here: https://smartlink.metricool.com/publi...

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  • In this episode, Senior Client Manager Mel is joined by Onkar from our Strategy team where they review what led to the success of their dropshipping client who went from barely making $30K a month to now consistently making six figures.

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    0:00 Google Ads Success Strategy: From $30k/Month to Six Figures

    4:48 Trying different strategies

    11:44 Hypersegmentation

    16:31 Check shopify product data

    20:10 Social media, creatives, and other strategies

    25:16 Conclusion

    Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/

    💣 The Ultimate Guide to Google Ads for 2023:   

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    on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

    This ULTIMATE GUIDE gives you EVERYTHING you need to

  • Explore the basics of competitive analysis in this easy guide. Learn from Regina Bellows, Executive Director of StarterPPC, on how to understand and succeed in a competitive environment. Watch this video now.

    Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

    Visit www.starterppc.com for more information.

    This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget:   

     / @starterppc  

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     • The ROAS Shrink Is REAL  

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     • Effective Conversion Goal Settings: M...  

    0:00 The Basics of Competitive Analysis

    4:20 Analyzing your competitor’s product images

    6:45 Exploring the Google Ads Transparency Center for competitive analysis

    8:05 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!

    11:53 Importance of assessing and adjusting headlines in ads

    16:59 Keyword research

    Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/

    💣 The Ultimate Guide to Google Ads for 2023:   

  • Kasim and Ralph discuss how YouTube has the potential to become the primary social platform for creators. They highlight the vast traffic on YouTube compared to the number of creators, emphasizing its untapped potential.

    They predict that YouTube will be flooded with creators this year, becoming a hub for various content types, including repurposing from other platforms. And as social media becomes more utilized as a search engine, YouTube could rise as a preferred choice for visual and informative content. Listen to this episode to learn more.

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    This clip is from The Perpetual Traffic Podcast, watch the entire episode here:

    7 Astonishing Digital Marketing Predictions for 2024 | Perpetual Traffic EP 551:   

     • 7 Astonishing Digital Marketing Predi...  

    Subscribe to Perpetual Traffic on YouTube here:   

     / @perpetual_traffic  

    Connect with Perpetual Traffic:

    Facebook - https://fb.me/perpetualtrafficpodcast

    Instagram -

  • Senior Client Manager Mel reveals a Media Efficiency Ration (MER) tracking spreadsheet she uses with her clients who do not have Northbeam or another third-party attribution tool. She also shares how to track New Customer MER, and reviews some tools and reports in Shopify that she uses. Listen to this episode now.

    Download the MER tracking sheet here for FREE: https://sol8.com/download-free-media-...

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    0:00 FREE Media Efficiency Ratio Tracking Sheet

    5:19 Using By The Numbers to calculate your new customer revenue

    7:26 Analyzing MER

    9:34 Analyzing Cohort Retention in Shopify

    12:37 Analyzing First-Time vs. Returning Customer Sales

    Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/

    💣 The Ultimate Guide to Google Ads for 2023:   

     • The Ultimate Guide to Google Ads for ...  

    🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

    on Amazon...

  • Are you thinking about starting a podcast this year? Before taking the plunge, watch this insightful episode with Kasim and Ralph. They discuss if starting one is still worth the risk despite the growing number of podcasts, so check out this episode now so you can make an informed decision.

    Related video:

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    This clip is from The Perpetual Traffic Podcast, watch the entire episode here:

    7 Astonishing Digital Marketing Predictions for 2024 | Perpetual Traffic EP 551:   

     • 7 Astonishing Digital Marketing Predi...  

    Subscribe to Perpetual Traffic on YouTube here:   

     / @perpetual_traffic  

    Connect with Perpetual Traffic:

    Facebook - https://fb.me/perpetualtrafficpodcast

    Instagram -  

     / perpetual_traffic  

    TikTok -  

     / perpetual_traffic  

    LinkedIn -

  • Regina Bellows reveals a successful Google Ads strategy that boosted Return On Ad Spend (ROAS) by 31% and improved Media Efficiency Ratio (MER), all in just two and a half months!

    Learn how the StarterPPC team allocated budgets between Standard Shopping and Performance Max campaigns and dived deep into the importance of tracking the MER to gauge campaign success. The strategy also involves focusing the algorithm on popular products to maximize effectiveness with a limited budget, and more. Listen to this episode now.

    Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

    Visit www.starterppc.com for more information.

    This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget:   

     / @starterppc  

    Related videos on the StarterPPC YouTube channel:

    The ROAS Shrink Is REAL:   

     • The ROAS Shrink Is REAL  

    13% Profit Increase In The Off-Season! How We Achieved This With Google Ads For Small Businesses:   

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     • Effective Conversion Goal Settings: M...  

    0:00 Achieving 31% Google Ads ROAS Increase In 2.5 Months

    1:58 Campaign breakdown

    6:58 Adjusting budgets

    7:32 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!

    8:47 Focusing on popular products

    Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/

    💣 The Ultimate Guide to Google Ads for 2023: