Afleveringen
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Do you fear making mistakes and worry about being judged, criticised, embarrassed or shamed?
Well of course you do - no one wants that! But these fears can make your stomach churn and hold you back because despite your best efforts, mistakes happen.
I’ve had my fair share - like last week when I accidentally published the unedited podcast episode.
Let’s just say it wasn’t my finest hour.
So today, I’m sharing what happened, how I handled it, and why making mistakes in public isn’t as scary as it seems.
So if fear stops you from blogging, posting, or marketing, this episode is for you.
Links to followFor more of my free and paid resources janetravis.co.uk/starthere
Join the Grow Your Private Practice membership and get the tools, support, and confidence you need to attract your ideal clients.
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In this episode, we’re diving into the hidden costs of working with wrong-fit clients and how it impacts your energy, confidence, and practice growth.
I’ll share my personal experiences, the red flags to watch for, and actionable tips to attract your ideal clients instead.
If you’ve ever felt drained or doubted your skills after a session, this episode will help you identify why and show you how to create a thriving practice filled with clients you love working with.
Links to followEpisode 177: How You Can MASSIVELY Increase Your Confidence as a Therapist
Episode 181: From Blank Slate to Authentic Voice: Why Your Marketing Needs to Show Who You Are, with Caz Binstead
For more of my free and paid resources: janetravis.co.uk/starthere
Don’t forget to subscribe for more tips to grow your private practice with ease!
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Zijn er afleveringen die ontbreken?
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Are you marketing your private practice but feel like something is missing? You’re not alone. Many therapists struggle to bridge the gap between professional boundaries and showing their authentic selves.
In this episode, I sit down with Caz Binstead to explore why authenticity is essential in modern marketing and how you can move away from the outdated ‘blank slate’ model.
Together, we discuss practical ways to let your personality shine through while maintaining professionalism.
If you’ve ever wondered how to attract clients who truly resonate with you, this episode is a must-listen.
What We Cover:Why the ‘blank slate’ model creates barriers instead of trustHow thoughtful self-disclosure can make your marketing more effectiveThe ripple effects of showing up authentically—for you and your clientsBreaking stereotypes in the therapy professionReal-world examples of marketing that feels genuine and impactful
About Caz Binstead:Caz Binstead is a therapist, supervisor, and author with extensive experience in helping therapists build ethical, authentic practices. From co-leading #TherapistsConnect to publishing her book Relational Ethics in Psychotherapy and Counselling Private Practice: Solidarity, Compassion, Justice, Caz is a passionate advocate for relational marketing and thriving private practices.
Resources:Caz’s book on AmazonFollow Caz on InstagramLearn more about Caz’s work
Links to followOur previous podcast How clear boundaries help you grow your private practice, with Caz Binstead
For my free and paid offers CLICK HERE
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In this episode, I’m exploring whether it’s possible to make a good living as a therapist (spoiler: YES, it is!) and sharing 8 actionable steps to help you thrive in private practice. Whether you’re just starting out or looking to grow, these tips will give you clarity, focus, and confidence to take your business to the next level.
If you’ve ever felt overwhelmed by marketing, struggled with mindset issues, or wondered if private practice is really sustainable, this episode is for you.
Links to followBlog: Why There’s No Better Time to Be a Therapist
Episode 114: 8 Ways to Make the Most of Your Time
For more of my free and paid resources: janetravis.co.uk/starthere
Don’t forget to subscribe for more practical marketing tips and strategies to grow your private practice!
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The festive season is almost on us, and while for many it's full of twinkly lights and Baileys, it can also be a tricky time for many people.
That’s why, in this episode, I’m sharing 5 Christmas blog topics you can write to help your readers navigate the challenges the season can bring.
From coping with loneliness to managing tricky family dynamics, these blog ideas will not only provide valuable support to your audience but can also boost your visibility—and the best bit? You can repurpose them every single year!
So let’s get cracking on how you can create helpful, evergreen Christmas content for your private practice.
Links to followLast week's podcast The Power of Storytelling in Your Blog
Join us in the Grow Your Private Practice membership and up your blogging game so you get found by more of your ideal clients.
For all my free and paid resources www.janetravis.co.uk/starthere
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In this episode, I'm sharing how storytelling can transform your blog from informative to unforgettable.
Learn why stories create connection, build trust, and make your content more relatable.
Discover tips on using everyday experiences and examples to make your blog engaging and memorable.
Perfect for therapists looking to connect with readers on a deeper level.
Links to followThe training I did at The Berne Institute
Running On Empty by Jonice Webb PhD
Zoe Clements' book 'But I should be fine'
Zoe Clements' blog Learn How To Say No
Why You Don’t Need All the Answers in Your Blog by Jane Travis
When saying no isn't enough by Jane Travis
Why eating like a toddler will help you to lose weight by Jane Travis
Need more help with storytelling or blogging? Join our monthly Content Creation Cafe in the Grow Your Private Practice membership for tips, Q&A, and workshops to boost your blogging skills.
Check out my free and paid resources
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One of the biggest challenges therapists face is feeling confident in their work – whether you’re just starting out or have years of experience. And that dreaded imposter syndrome? It can follow you at every stage!
So, if you're ready to build genuine confidence, not just in your skills but in the clients you work with, stay tuned.
Because today, I’m sharing why choosing to work with clients and issues you truly resonate with can be a game-changer. No more “fake it till you make it”; instead, let’s dive into how to grow your confidence authentically.
Links to followFor more of my free and paid resources janetravis.co.uk/starthere
My adoption therapist Caroline Spiers
How to use CPD for personal, professional and business growth, with guest John Wilson
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In this episode, I’m sharing five simple, actionable marketing tips you can use today to give your private practice a boost—without taking up too much of your time. As much as marketing is a long-term commitment, who doesn’t love a quick win now and again?
If you’re feeling stuck or just need a little marketing push, these ideas will help you get noticed by more clients.
I also offer a service called The Directory Revival, where I review your profile and provide actionable feedback to help you attract more clients. CLICK HERE to find out more and book.
Links to followRelated Episodes:
Ep 154: Counsellor or Clone? Breaking Through the Monotony of Online Directories
Ep 68: Therapist Directories: The good, the bad and the ugly
Ep 13: A deep dive into online directories for therapists
Ep 83: 10 tips to make your profile pic stand out
For more of my free and paid resources janetravis.co.uk/starthere
Want to dive deeper into marketing strategies that work? Join the Grow Your Private Practice membership today!
Don’t forget to subscribe for more practical marketing tips to help grow your practice!
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Do you ever feel like you need to know everything before you can write a blog post? Does self-doubt or imposter syndrome hold you back from hitting "publish"?
If so, you're not alone! In this episode, I’m busting the myth that you need to have all the answers to write a successful blog. I'll share why embracing imperfection is actually more beneficial and how it helps you connect with your audience in a meaningful way.
Whether you're a seasoned blogger or just starting, this episode will show you how to confidently write from a place of curiosity, honesty, and authenticity.
Get ready to let go of the pressure of perfection and start creating content that resonates with your readers!
Links to followSaying No to People: When Saying No Isn't Enough
Denise Duffield-Thomas on Being a Contributor, Not a Guru
For my free and paid resources janetravis.co.uk/starthere
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One of the questions I often get asked is - how long should a blog be?
And surprisingly, it's not as straightforward as it sounds.
So if you think you have to write an epic, all-singing, all-dancing, 2,000-word blog to get noticed, stick around, because today, we’re breaking down why, when it comes to blogs, length isn’t everything; it’s what you do with it that counts!
(Sorry, I'm such a child!!)
So, how long should a blog post be?
Links to followFor my free and paid resources janetravis.co.uk/starthere
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You’ve put in the hard work to become a therapist, and it’s only natural that you want to attract lots the right clients so you can help more people and earn more money.
But sometimes, without even realising it, we can unwittingly send the wrong message or make it more difficult for clients to connect with us, which results in us effectively pushing clients away.
Not good, right?
So, let's take a look at how therapists accidentally push clients away—and, of course, what to do instead.
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If you’re not sure how to get into the heads of your ideal clients, I have some good news for you…
This October, the Grow Your Private Practice membership reopens, and I’m so excited to welcome new members! Whether you’re just starting out with marketing or feeling stuck and overwhelmed, Grow Your Private Practice can help you take the next step with confidence.
How Will Grow Your Private Practice Help You?
- The Quarterly Action Plan: Get a clear, step-by-step plan for what to do next—no more feeling lost or overwhelmed. October’s QAP is on 8th October, ready to get you off to the best start.
- The Content Creation Cafe: monthly workshop to take action to get your blogs and social media written and out there, working hard for you.
- Pick My Brain: Monthly Q&A, and your chance to speak directly with me to get questions answered and remove those blocks that are holding you back.
- The Course Library: a comprehensive library with courses, workshops, challenges, etc to boost your skills
Why Take Action Now?
If you’ve been telling yourself you’ll do it later, consider this your friendly nudge, because October is the perfect time to take action and start building the practice you’ve always dreamed of. End the year on a high note, and make October the month you move from planning to doing.
For more details and to join CLICK HERE
Links to followGet Rich Lucky Bitch by Denise Duffield Thomas
Ep 25: Top 4 Mistakes That Make Your Therapist Website Copy Ineffective
Ep 3: Drop the Psychobabble, Get More Clients
Ep 34: Can You Help Your Clients – and Do They Know It?
Blog: Can You Help Your Therapy Clients?
For all my free and paid resources CLICK HERE
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We’ve all heard it—creating content is a great way to grow your practice, whether it’s blogging, podcasting, or making videos. But what can you really expect from it? What does putting yourself out there actually lead to?
In today’s post, I’m diving into a conversation with Sarah Dosanjh, who has experienced first-hand the tangible results of content marketing through both her YouTube channel, with 45K subscribers, and co-hosting the 'Life After Diets' podcast.
Sarah’s story shows how producing content opens doors you didn’t even know were there.
So, if you’re curious about what producing content can do for you, take a listen as we explore the tangible benefits content creation has brought to her private practice—and how it could do the same for yours.
Who is Sarah Dosanjh?Sarah Dosanjh is a psychotherapist and author of the book I Can’t Stop Eating. After her own recovery from binge eating disorder she has gone on to specialise in helping others do the same.
She has appeared on various media outlets such as BBC breakfast, Sky’s Roundtable and BBC Radio One, and amassing over 2 million views on YouTube.
Sarah's resources
YouTube Channel: https://www.youtube.com/c/TheBingeEatingTherapist
Instagram: https://www.instagram.com/the_binge_eating_therapist/
Life After Diets podcast: https://thebingeeatingtherapist.com/life-after-diets-podcast/
Website: www.thebingeeatingtherapist.com
Sarah's book I Can't Stop Eating is available on Amazon
Links to followFor my free and paid offers CLICK HERE
Join the membership and get started on your blogging journey CLICK HERE
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Are you a therapist considering starting a YouTube channel, but unsure where to start?
Well, this is your lucky day because we have successful YouTuber Sarah Dosanjh, AKA ‘The Binge Eating Therapist’ to share some of her substantial knowledge and experience.
Sarah grew her channel to 45,000+ subscribers by niching down and embracing her authentic voice.
In this podcast, we dive into Sarah’s journey—from her initial fears about narrowing her focus to the surprising success of connecting with her audience through video.
Whether you’re curious about content creation, YouTube monetisation, or simply how to manage criticism online, Sarah’s insights are invaluable for therapists looking to grow their practice.
Let’s explore how you can do the same in this, the first of a 2 part interview.
Who is Sarah Dosanjh?Sarah Dosanjh is a psychotherapist and author of the book I Can’t Stop Eating. After her own recovery from binge eating disorder she has gone on to specialise in helping others do the same. She has appeared on various media outlets such as BBC breakfast, Sky’s Roundtable and BBC Radio One, as well as amassing over 2 million views on YouTube.
Sarah's resources
YouTube Channel: https://www.youtube.com/c/TheBingeEatingTherapist
Instagram: https://www.instagram.com/the_binge_eating_therapist/
Life After Diets podcast: https://thebingeeatingtherapist.com/life-after-diets-podcast/
Website: www.thebingeeatingtherapist.com
Sarah's book I Can't Stop Eating is available on Amazon
Links to followAnd in the meantime check out Sarahs guest podcasts:
The reality of consistency, with Sarah Dosanjh
How having a niche diversified my business, with guest expert Sarah Dosanjh
Making Videos for Social Media: A Therapist’s Guide
For my free and paid offers CLICK HERE
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You’re about to write a blog and an annoying little voice in your head laughs and says ‘You don’t know enough to write a blog, who do you think you are?’. Ouch!
Or you’re about to post on social media and that voice shows up again and says ‘why on earth would people take any notice of you, you’ve got nothing interesting to say’
Yup, that's your imposter syndrome lying to you again
Boy it hurts and yes, it can hold you back. But here’s the thing - it doesn't have to. Stick around as we explore managing imposter syndrome as a therapist, and I share 8 Ways to Silence the Inner Critic
Links to Follow:____________________
Join the 'Attract Therapy Clients by Blogging (Even if Writing Isn’t Your Thing)' event with Onlinevents
Grab this episodes free resource: 20 Affirmations to silence imposter syndrome
For all my free and paid resources go to janetravis.co.uk/starthere
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In today’s digital age, having a strong online presence is essential for any therapist looking to grow their practice.
But with so much noise and competing advice out there, it’s easy to feel overwhelmed, especially when it comes to marketing.
The good news? You don’t need to become a marketing guru to make an impact.
One of the most effective and ethical ways to attract clients and establish your credibility is through blogging.
Blogging allows you to share your knowledge, connect with potential clients, and build trust—all while staying true to your values as a therapist.
Whether you’re new to blogging or looking to refine your strategy, this guide will show you how to create content that not only resonates with your audience but also drives growth for your practice.
Ready to see how blogging can be a game-changer for your therapy practice? Let’s dive in.
Links to follow:'Attract Therapy Clients by Blogging (Even if Writing Isn’t Your Thing)' is run with Onlinevents and is an hour a day over 17th, 18th and 19th September.
This event is on a Pay What You Want basis, making price not a barrier to growth.
For more details and to book go to janetravis.co.uk/blogforclients
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For all my free and paid resources go to janetravis.co.uk/starthere
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NEWS: I'm restarting the podcast on 5th Septrember 2024, so be sure to subscribe so you don't miss an episode.
I’ve talked a lot about the importance of consistency AND the power of taking breaks when you run a private practice
And I’ve also talked about the importance of self care and the need to change, grow and develop.
So today I’m sharing why, after 168 consistent weekly episodes, I’ve decided to hit pause on the podcast.
LinksFREE and paid resources
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Post-Christmas, everything feels a bit... off, doesn't it? The excitement of the festive season is behind us, and we're left with cold weather and what feels like an eternity until spring
And there's this gnawing anxiety about whether your therapy practice will weather the storm of the cost of living crisis. Fun times, right?
But before we decide to hibernate until spring, I've been toying with an idea. Let's call it the 'work diet.' It's about doing a Marie Kondo on our professional lives, keeping only what truly 'sparks joy'—or, you know, actually benefits our practice—and ditching the rest. Because maybe, just maybe, simplifying is the secret to not just surviving but thriving right now.
So in this episode I share 5 simple ways to conserve your valuable energy for both you and your practice.
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Do you take advantage of video in your marketing, whether that’s on your website, social media, YouTube or somewhere else?
There’s no denying it, video has become increasingly important in marketing. So if you’re thinking of utilising the power for your own practice but don’t know where to start this is for you.
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If you don't use video on your marketing, could it be that you…
Maybe you have a fear of visibility?Perhaps a fear of being trolled?Maybe you’re not sure what to say?Or maybe the tech scares you?If you answered yes to any - or all of those, this is the episode for you, because we are exploring making videos for social media and I’m delighted to have therapist and YouTuber Sarah Dosanjh here as my guest.
Sarah wrote the book ‘I can’t stop eating’ and co-hosts the podcast ‘Life After Diets’.
But she has her own successful YouTube channel ‘The Binge Eating Therapist’ since 2019, and as such knows a thing or two about using video.
Today Sarah shares some advice about
How to get startedManaging fears around visibilityWhat tech you will needSome practical tips about editingSo take a listen - I think you’re going to like this one!
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See, I told you she’s great! And I’m feeling so motivated, in Q2 (April - June) I am going to focus on starting to produce video and get more comfortable with it.
There, I said it out loud. So are you going to join me? Hop on over to my socials and let me know.
So if you’ve been thinking about dipping your toe into video, I hope this has inspired you to take the plunge too.
About Sarah DosanjhSarah Dosanjh is a TA psychotherapist and author of the book ‘I Can't Stop Eating’. She is passionate about helping those struggling with binge eating and/or body image to find peace and freedom around food.
And if you are in or around Bournemouth or are happy to travel there, Sarah is offering to help you 1:1 to get started.
So if that sounds good to you, or you want to check out her YouTube channel, podcast, book, training or anything else, check out her 'How I Can Help' page
Sarah has been a guest on my podcast before - so check out ep 81, ‘The Reality of Consistency’, and ep 37, ‘How Having a Niche Diversified My Business’.
...And just a note, the lapel mic Sarah talked about is no longer on Amazon, so look for a lapel mic that connects directly to your phone
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When you think of therapy, what comes to mind? Maybe 2 people sitting facing each other talking. But that’s not going to work for everyone.
So today I’m going to explore walk and talk therapy with therapist Eileen Fisher.
We’ll take a look at her experience of offering this type of therapy so you can consider whether it’s something you want to offer in your own practice - or even for your own therapy.
We talk about:
How she got into walk and talk therapyThe benefits of walk and talk therapyIs this more useful for a certain type of person?How do you choose where to walkShould you charge more for walk and talk therapy?How do you approach safety?How to handle confidentiality?Can I do this if I’m in an urban area?What about insurance?How to handle bad weatherIntroducing creativityEileen has such a calm and reassuring voice, I could talk to her all day.
So over to you, is this something you’d be interested in doing?
Well if you are and you’d like a chat with Eileen, she offers a power hour where you can get together and get your questions answered.
And as she mentioned, if you are in the Greater Manchester area, you could even have your chat while on a walk - how cool is that? CLICK HERE to learn about walk and talk therapy for therapists
About Eileen FisherEileen is a TA therapist who works with adults in Cheshire and Greater Manchester.
Her practice is a mix of online, face-to-face and walking clients. She sees clients face-to-face at her office in Wilmslow and walks with people at nearby locations.
She started walking with people in 2018, and now walking therapy is integral to her practice.
Eileen now offers walking therapy training to therapists interested in working with clients in this way. If you'd like to learn more visit Eileen Fisher Therapy HERE
I hope you found this podcast as interesting as I did, and if you decide to offer walking therapy, I'd love to know!
And remember to hit subscribe so you don't miss a episode.
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January is traditionally a time reflect on the previous year and make plans for the coming one.
So to get things moving, I’m going to talk about the benefits of setting intentions.
We’ll look at the difference between an intention and a goal, why an intention might be a better choice for you and how to decide what yours is.
I’ll also share some of my own intentions for 2024.
Sounds good? Ok, lets gets stuck in and take a look at your 2024 private practice roadmap!
Links3 Differences Between Goals and Intentions https://theempowermentdynamic.com/3-differences-between-goals-and-intentions-2
The Private Practice Success Roadmap LIVEI am delivering the Private Practice Success Roadmap LIVE over the first 6 months of 2024.
We look at:
You and what you want from your practice - because self care is vital (your business, your rules)Your clients, and understanding their wants and needsYour website - how to turn it into a powerful tool to attract your dream clientsBeing relatable by producing content to connect with your dream clientsUsing socials to attract and engage with your dream clientsMindset, and learning how to stop self-sabotagingThis gives you all you need to get clear and confident with your marketing - and remember, we are looking at what’s right FOR YOU - there is no one size fits all answer.
And the beauty of delivering this live is you’re not alone! You’ll do doing this along with a supportive community
I’ll be delivering it in small, manageable steps which will stop that nasty overwhelm AND you’ll get that accountability, which will keep you motivated.
Also, because it's being delivered live, you will be able to ask all your questions as we go along, both in the member community and in monthly dedicated Pick My Brain calls.
Can’t make the calls live? Don't worry, everything will be recorded so you can catch up at a time thats convenient for you.
Oh, and you get a CPD certificate for all training you complete.
I’m buzzing about this, because yes, it’ll be great for you, but also I’ll be there with you, and that’s what I love doing most of all. Delivering live workshops, getting to know members and helping them grow their confidence - and hearing about their successes is why I do this.
This is a live programme is led by me personally and will give you all you need to get clear and confident on your marketing message, but there will even be occasional guest experts to come and share their wisdom.
This change came about because I knew I needed to get intentional about how I spent my time, and because I had to make the most of the time I have available in order to practice really fundamental self care.
So, if you’ve reached the end of 2023 and feel frustrated that you didn’t get as much done as you’d hoped, this is for you.
Or if you’ve lost your mojo and feel dissatisfied, this is for you.
Or if you’ve been getting overwhelmed by how long your to-do list is, this is for you.
Beat the price increase
Oh, and also the price for the membership is increasing. If you join now on an annual membership it's £450, which includes 2 months free, so you save £90.
Or you can pay monthly, which is £45 a month.
The price is increasing on 10th Jan and will be £50 a month or £500 for the year, which saves you a not to shabby £100
So if you’ve been on the fence about joining, this is literally the best time to do it,
Oh, and if you’re not really sure, join and take a look around. If you join and realise its not for you, no problem, just email me and I’ll repay you in full, no questions asked. It’s a no brainer really because there...
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