Afleveringen
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Feeling stuck in the world of therapy marketing? Wondering how to stand out without feeling fake? In this episode, we sit down with Becca Upton, the no-BS therapist, to chat about how she turned her authentic voice into her biggest business asset.
Key Highlights:
How Becca went from playing it safe to fully embracing her true styleThe surprising ways swearing (yep, you read that right!) can build trust with clientsTips for counsellors to ditch the fluff and find their nicheWhy authenticity isnāt just a buzzword, itās a powerful marketing toolJoin us for an honest, down-to-earth chat about what it really means to market yourself as a counsellor today.
About Becca UptonBecca is The No BS Therapist - straight-talking, sweary, and realistic. She supports overthinkers and chronic worriers in their 20s and 30s to quiet their mind and enjoy life without the anxiety and mind racing. Her work includes counselling, a membership of no BS guided audios, and talks and training.
Instagram: @the_no_bullshit_therapistFacebook: The No BS Therapist: Becca UptonWebsite: beccauptontherapy.co.ukNo BS Audio Membership: Ā£5-7 guided audio membershipHit play and get inspired to share your real self with the world!
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If youāre a counsellor, you probably didnāt train to become a marketer or to feel like youāre in some sort of marketing talent show, trying to prove yourself to everyone.
The whole idea of āattracting clientsā can feelā¦ off. Like youāre tap dancing for attention, competing with other counsellors, and constantly performing.
But hereās the good news: you donāt have to.
Today, Iām sharing a small but powerful mindset shift that can make marketing feel easier and more aligned with your values. No convincing, no manipulation, no performance.
Letās talk about shifting from attracting clients to simply getting found by the people who already need you.
What Weāll Cover:
š Why āattracting clientsā feels so uncomfortable for therapists
š The common fears around visibility and marketing
š The subtle manipulation in traditional marketing and why it doesnāt sit well
š How shifting to getting found by therapy clients changes everything
š Real-life examples to help you feel the difference
š Simple, practical ways to start getting found without feeling salesy or pushy
š Why blogging is a perfect fit for therapists wanting to build trust and visibility
Key Takeaways:
ā Youāre already enough, you donāt have to prove or perform
ā Getting found is about trust, not tactics
ā Visibility fear is real, but you can show up in a way that feels safe and authentic
ā Marketing doesnāt have to be manipulative; it can be a gentle, human way to serve and connect
Connect with Me:
If this episode sparked something for you, Iād love to hear about it!
Send me a DM on Instagram @growyourprivatepractice or email me at [email protected].uk.
If youāre ready to start getting found but not sure how, reach out. Iām here to help.
And if you'd like to checkout my free and paid resources, take a look at my Start Here page
Listen & Subscribe:
If you enjoyed this episode, donāt forget to follow the podcast so you never miss a new one. And if youāre feeling generous, a review or share with a friend means the world!
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Zijn er afleveringen die ontbreken?
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We all know journaling can be a powerful tool for reflection and healing but what if the words just wonāt come? Or what if journaling feels like another task youāre āfailingā at?
In this episode, I sit down with Creative Arts Counsellor, Julie Kuhn to explore a different way of journaling.. one that uses colour, movement, and playful marks instead of words.
We talk about how creative journaling can help you (and your clients) reconnect with yourself, let go of perfectionism, and process emotions in a way that feels freeing and pressure-free.
And if in the Grow Your Private Practice membership, keep an eye out. Julie will soon be running a creative journaling workshop where weāll explore this together.
About Julie Kuhn:
Julie Kuhn is a Creative Arts Counsellor who blends traditional therapeutic approaches with creativity, nature, and expressive journaling to help people step into their true selves. She works with individuals who are ready to break free from people-pleasing, rebuild confidence, and reconnect with who they really are gently but powerfully.
She runs monthly workshops inside the Creative Counsellors membership and has contributed to Creative Counselling with Adults (The Creative Counselling Collection).
With a deep belief that healing doesnāt have to happen in neat sentences, Julieās work centres around playful, out-of-the-box techniques that support self-awareness, emotional expression, and personal growth.
Creative journaling is at the heart of her practice, offering a pressure-free, empowering way to process emotions when words alone arenāt enough.
Julie regularly shares her expertise through monthly workshops inside the Creative Counsellors membership, inspiring therapists to explore creativity in their own work.
She has also contributed two creative interventions to Creative Counselling with Adults, part of The Creative Counselling Collection curated by Tanja Sharpe.
Whether sheās holding space for clients or guiding fellow therapists, Julie invites people to rediscover their voice, creativity, and inner strength, one playful mark at a time.
Connect with Julie:
Instagram: @counsellorjules
Website: Counselling For You Cornwall
LinkedIn: Julie Kuhn creative arts counsellor
Grab Julies FREE Journaling Workbook HERE
For details of Julies monthly creative art journalling workshops with the Creative Counsellors membership, click HERE
Links to followJoin the Grow Your Private Practice Membership
Explore 1:1 services to get unstuck:
Directory Revival: Iāll help you tweak your directory profile to attract more clients
Get Focused, Take Action: Dive deep into your niche, website copy, or anything else holding you back
The Complete Support Package: Ready to take your practice to the next level? Let's make it happen together!
And if you're looking for additional resources, check
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When I started this podcast, I wasnāt sure Iād even make it past 12 episodes.
Now? Weāve hit 200.
In this special episode, Iām sharing the honest, behind-the-scenes lessons podcasting has taught me about confidence, creativity, and growing a private practice.
Whether youāre thinking of starting something new or scared to take the next step.. this oneās for you.
Plus, Iām celebrating 200 episodes and 7 years of Grow Your Private Practice with a special anniversary offer: join the membership for just Ā£7 for your first month.
Listen in, feel inspired, and maybeā¦ treat your next idea as an experiment too.
Links to followJoin the Grow Your Private Practice Membership - Ā£7 for your first month (offer ends 5pm 9th May 2025)!
This is what's happening in May;
My brand new masterclass: Blogging to Attract More Clients2x āGet It Doneā co-working hours Personalised support during our live Q&A callsA full training library on mindset, content, marketing & moreA supportive community that gets itExplore 1:1 services to get unstuck:
Directory Revival: Iāll help you tweak your directory profile to attract more clients
Get Focused, Take Action: Dive deep into your niche, website copy, or anything else holding you back
The Complete Support Package: Ready to take your practice to the next level? Let's make it happen together!
And if you're looking for additional resources, check START HERE
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What if whatās holding you back from getting more clients isnāt your website or your pricing but your mindset, boundaries, or fear of visibility?
In this special anniversary episode, Iām sharing the 7 biggest lessons Iāve learned from 7 years of helping counsellors grow their private practices.
These are the lessons that make marketing feel simpler, more human, and way less overwhelming.. the ones that help you take action (even when it feels scary), build confidence, and start getting found by more of the right clients.
Whether youāre just starting out or feeling stuck in a rut, this episode will help you reconnect with what matters most.
š And to celebrate the 7th anniversary of the Grow Your Private Practice membership, you can join for just Ā£7 until 9th May 2025.
Links to followJoin the Grow Your Private Practice Membership - Ā£7 for your first month!
This is what's happening in May;
My brand new masterclass: Blogging to Attract More Clients2 āGet It Doneā co-working hours Personalised support during our live Q&A callsA full training library on mindset, content, marketing & moreA supportive community that gets itExplore 1:1 services to get unstuck:
Directory Revival: Iāll help you tweak your directory profile to attract more clients
Get Focused, Take Action: Dive deep into your niche, website copy, or anything else holding you back
The Complete Support Package: Ready to take your practice to the next level? Let's make it happen together!
And if you're looking for additional resources, check START HERE
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Do you keep putting off your marketing tasks even though you really want to grow your private practice?
Youāre not alone.
In this episode, I'll share a simple, low-pressure habit thatās helping therapists break the procrastination cycle and finally take consistent action: the Get It Done Hour.
Itās one hour, one task, and no faff ā a gentle but powerful way to build momentum without burnout.
Youāll learn why it works, how to start your own Get It Done habit, and 10 simple marketing tasks you can tackle in your next session.
Links to followFocusmate
The Complete Support Package
Join the Grow Your Private Practice membership for support, systems and accountability
Explore 1:1 services to get unstuck:
Directory Revival: Iāll help you tweak your directory profile to attract more clients
Get Focused, Take Action: Dive deep into your niche, website copy, or anything else holding you back
And if you're looking for additional resources, check START HERE
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Does your inner critic have the mic again, saying things like āYouāre not ready,ā āYou donāt know enough,ā or āWho do you think you are?ā
Yesā¦ me too sometimes.
In this episode, we explore how to turn down the volume on THAT voice and start tuning into your inner cheerleader instead.
The one who reminds you that youāre already enough, that youāve done hard things before, and that you can do brave things, even if you're doing them scared.
Youāll learn practical ways to reconnect with encouragement, build confidence, and feel more supported especially when youāre stepping outside your comfort zone.
Links to followThe Complete Support Package
Join the Grow Your Private Practice membership for support, systems and accountability
Explore 1:1 services to get unstuck:
Directory Revival: Iāll help you tweak your directory profile to attract more clients
Get Focused, Take Action: Dive deep into your niche, website copy, or anything else holding you back
And if you're looking for additional resources, check START HERE
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Feeling overwhelmed with marketing your private practice? Discover the underlying reasons therapists struggle with marketing and learn actionable strategies to overcome them.
Tune in for insights that can help you attract more clients without adding to your workload to find time to market your private practice.
Spoiler: itās often not about time at all.
If marketing feels heavy, overwhelming or just something you keep putting off, this oneās for you.
Letās shift the story youāre telling yourself, and take back your power.
Links to followJoin the Grow Your Private Practice membership for support, systems and accountability
Explore 1:1 services to get unstuck:
Directory Revival: Iāll help you tweak your directory profile to attract more clients
Get Focused, Take Action: Dive deep into your niche, website copy, or anything else holding you back
And if you're looking for additional resources, check START HERE
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Feeling overwhelmed, running on empty, or just craving a bit of headspace?
Youāve probably recommended mindfulness to clients, but are you giving yourself that same care?
In this episode, Iām joined by counsellor and mindfulness teacher Karen Lafferty for a grounded, practical chat about how mindfulness can support you in both your work and your wellbeing.
This isnāt about clearing your mind or lighting incense. Itās about simple ways to feel more present, less frazzled, and more able to show up for yourself as well as your clients.
Whether youāre mindfulness-curious, cautious, or already on the path, this episode will help you slow down, breathe, and remember that youāre allowed to take up space too.
Who is Karen Lafferty?Karen is a BACP Accredited online counsellor and supervisor, dedicated to guiding individuals through grief and other life transitions.
With a person-centred, integrative approach, she fosters a compassionate and safe space for clients to explore their emotions and develop personalised strategies for healing and growth.
As a BAMBA Registered Mindfulness Teacher, Karen is qualified to teach mindfulness practices, including the Mindfulness Associationās Mindfulness Based Living Course.
Her commitment to creating a nurturing environment empowers clients to navigate their unique paths towards well-being and transformation.
Links to followFree gift + course from Karen:
Get your free mindfulness meditationFind out more about Karenās coursesConnect with Karen:
WebsiteFacebookInstagramLinkedInOther links mentioned:
Trauma Sensitive Mindfulness ā David TreleavenThe Mindfulness AssociationNeed support with blogging or marketing your private practice?
š± Join the Grow Your Private Practice membership for monthly support, guidance, and community that helps you show up and get found (without burning out or selling your soul).
Or browse all my free and paid resources: START HERE
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Feel like blogging just isnāt working for you or that youāre not cut out for it?
In this episode, weāre busting 4 common blogging myths that hold counsellors back.
From āI canāt writeā to āno one reads blogs anymore,ā Iāll walk you through whatās actually true and how to blog with more confidence, clarity, and connection.
Whether youāve dabbled in blogging or are just getting started, this episode will help you stop second-guessing yourself and start writing in a way that feels good and gets results.
Links to followEp 169: The Therapist's Guide to Blogging for Practice Growth
Ep 40: From 'I Can't Write' to Published Author with Zoe Clements
Polly Cloverās post on whether people still read blogs
Inside the Grow Your Private Practice membership, I help counsellors blog with confidence so they have fewer āwhy do I even bother?ā moments. Check here for more details
Explore 1:1 Services:
Directory Revival: Iāll help you tweak your directory profile to attract more clients
Get Focused, Take Action: Dive deep into your niche, website copy, or anything else holding you back
And if you're looking for additional resources, check START HERE
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Letās be honest, marketing your counselling practice can feel really uncomfortable.
Like youāre standing in the middle of a crowded room, waving your arms, and shouting, āPick me! Pick me!ā
And that just feels soooooo wrong.
But hereās the thing - you donāt have to āsell yourselfā at all. Thereās a small but powerful tweak that makes marketing way easier.
In this episode, Iāll walk you through:
āØ Why marketing feels so icky for counselling
āØ The simple shift that makes it feel natural
āØ How blogging can help you market with less stress
āØ Why this approach works (and why you shouldnāt stop there)
Marketing doesnāt have to be painful. Letās make it work for you, not against you.
Links to followJoin the Grow Your Private Practice membership
Explore 1:1 Services:
Directory Revival: Iāll help you tweak your directory profile to attract more clients
Get Focused, Take Action: Dive deep into your niche, website copy, or anything else holding you back
And if you're looking for additional resources, check START HERE
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If youāve ever held back from talking about the benefits of counselling because youāre afraid of making promises you canāt guarantee, this oneās for you.
It makes sense. Youāre an ethical counsellor, and counselling isnāt a quick fix. But the problem is that potential clients need some reassurance before they take that first step.
Theyāre feeling lost, overwhelmed, maybe even hopeless. They want to believe counselling can help, but theyāre not sure. And if your marketing is vague or filled with clinical jargon, theyāll move on.
So, if you struggle to put into words how counselling helps (without overpromising), listen in.
Links to followMy previous blog 'Can you help your therapy clients (and do they know it)'
My book coach Dale Darley
Buy my book
Join the Grow Your Private Practice membership
Explore 1:1 Services:
Directory Revival: Iāll help you tweak your directory profile to attract more clients
Get Focused, Take Action: Dive deep into your niche, website copy, or anything else holding you back
And if you're looking for additional resources, check START HERE
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Do you find yourself cringing at the thought of calling yourself an expert?
You're not alone.
Many counsellors struggle with this, often brushing off compliments from clients with, "Oh, but you did all the work!"
But avoiding the 'E' word could be holding you back.
It impacts your confidence, makes it harder to attract clients, and ultimately affects your income.
So if youāve been holding back from stepping into your expertise, this episode is for YOU.
Let's get you seen, valued, and fully booked.
Links to followJoin the Grow Your Private Practice membership
Explore 1:1 Services:
Directory Revival: Iāll help you tweak your directory profile to attract more clients.
Get Focused, Take Action: Dive deep into your niche, website copy, or anything else holding you back. These services light me up, and I love seeing the transformation in my clients.
And for all my free and paid resources START HERE
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The online world is noisy, and grabbing attention can feel like an uphill battle. But thereās one timeless tool that still works just as well today as it did thousands of years ago - storytelling.
In this episode, Iām joined by seasoned storyteller and journalist Jackie Wilson to explore how storytelling can transform your marketing, helping you create deep and lasting connections with your audience.
Jackie is the founder of BrickHouse, a content creation company, and has over 30 years of experience as a journalist, writer, and media trainer across three continents. Sheās spent the last decade helping business owners harness the power of storytelling to stand out and connect with their audience.
Connect with Jackie
Brick-House.UK
Facebook
LinkedIn
Instagram
Links to followRead more about storytelling in blogs: The Power of Storytelling in Your Blog
Need help with blogging for your private practice? Join the Grow Your Private Practice membership for support, ideas, and guidance to make content creation easier and more effective
For all my free and paid resources, START HERE
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Do you ever feel like youāre falling behind in private practice? Like no matter what you do, thereās always more you should be doing?
Well, youāre not alone. But the good news is, you donāt need to do everything: you just need to focus on doing a little better than yesterday.
In this episode, I share a simple but powerful mindset shift for counsellors that will help you let go of overwhelm, take meaningful action, and finally start seeing progress.
If youāre tired of feeling stuck, this is for you!
Links to followUzoma, improving her home by 1% every day
How to stop comparing yourself to other therapists
How to stay productive, even on low energy days
For all my free and paid resources START HERE
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AI tools like ChatGPT are everywhere but how can counsellors use them effectively for blogging without losing their unique voice?
In this episode, I break down exactly how I use (and donāt use) ChatGPT in my content creation process.
AI is a fantastic tool but it canāt replace you. Your personality, experience, and warmth are what make your blogs connect with potential clients.
So letās talk about how to use ChatGPT the right way as a sidekick, not a substitute.
Links to followJoin us in the Grow Your Private Practice membership and up your blogging game so you get found by more of your ideal clients.
For all my free and paid resources www.janetravis.co.uk/starthere
And check out my blog 'The power of storytelling in your blog'
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One of the greatest perks of running your own counselling business is that youāre the boss, which means you get to call the shots.
Whether itās changing your niche, adjusting your hours, or exploring new ways to work, the possibilities are endless.
In this episode, I share how adapting your private practice can reignite your passion, boost your well-being, and open doors to new opportunities.
I also share the recent pivots Iāve made in my own business to lean into what I love most - helping counsellors to master blogging and writing.
Youāre in control, and your practice can evolve to reflect your needs and passions.
Links to followEpisode 165: Is Walk and Talk Therapy Right for Your Practice? with Eileen Fisher
Join the GYPP Membership: www.growyourprivatepractice.co.uk
Explore 1:1 Services:
Directory Revival: Iāll help you tweak your directory profile to get found by more clients.
Get Focused, Take Action: Dive deep into your niche, website copy, or anything else holding you back. These services light me up, and I love seeing the transformation in my clients.
And to find out more of my free and paid resources: www.janetravis.co.uk/starthere
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Ever wondered why your directory listing isnāt bringing in counselling clients or if itās even worth the investment? With fees increasing and more directories popping up, itās easy to feel unsure about whether your listing is working for you.
In this episode, Iāll share practical tips to help you stand out, attract clients, and make your profile work harder using my 3 Cās test: Connection, Conversational, and Competent.
Plus, Iāll introduce my new 1:1 service, The Directory Revival, designed to help you turn your directory listing into a client magnet.
If your listing isnāt delivering, donāt miss this episode!
Links to followGet your profile working hard for you with The Directory Revival
Episode 154: Counsellor or Clone? Breaking Through the Monotony of Online Directories
Episode 68: Therapist Directories: The Good, the Bad, and the Ugly
Episode 13: A Deep Dive Into Online Directories for Therapists
And for more of my free and paid resources: janetravis.co.uk/starthere
Subscribe for more tips to grow your private practice and make your marketing work for you!
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Imagine building a private practice that feels as unique and authentic as you are - where you set the rules, design the schedule, and attract clients who light you up.
In this podcast(and blog), weāre diving into how to create a business that truly works for YOU, so you can start thriving on your own terms.
So if you want to build a private practice that works for YOU, letās go!
Links to followEp 181 From Blank Slate to Authentic Voice: Why Your Marketing Needs to Show Who You Are, with Caz Binstead
The Artists Way, by Julia Cameron
750words.com
Simon Sinek, Start With Why
Ep 177 How you can MASSIVELY increase your confidence as a therapist
Ep 169 The Therapistās Guide to Blogging for Practice Growth
Free and paid resources
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Do you fear making mistakes and worry about being judged, criticised, embarrassed or shamed?
Well of course you do, no one wants that! But these fears can make your stomach churn and hold you back because despite your best efforts, mistakes happen.
Iāve had my fair share, like last week when I accidentally published the unedited podcast episode.
Letās just say it wasnāt my finest hour.
So today, Iām sharing what happened, how I handled it, and why making mistakes in public isnāt as scary as it seems.
So if fear stops you from marketing your counselling business, this episode is for you.
Links to followFor more of my free and paid resources janetravis.co.uk/starthere
Join the Grow Your Private Practice membership and get the tools, support, and confidence you need to attract your ideal clients.
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