Afleveringen
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The Gstaad Guy sits down with Marianna Hewitt, co-founder of Summer Fridays and one of the earliest and most instinctive voices to emerge from the first wave of Instagram and lifestyle blogging, to explore what it truly takes to turn cultural momentum into something that endures. From her early days in fashion to becoming a first mover in the content creator space, Marianna reflects on the decisions, values, and relentless consistency that laid the foundation for one of skincare's most beloved modern brands.
The conversation gets into the thinking behind Summer Fridays, why great skincare should never feel intimidating, and what it really means to build a brand with genuine cross-generational appeal. Marianna speaks honestly about the realities of life as a founder, the difference between good friends and old friends, and why decisiveness, not luck, is the quality that separates those who last from those who fade. Grounded, direct, and full of hard-won perspective, it is a conversation about community, longevity, and what it means to build something real in an industry that moves very fast.
Filmed at The Maybourne Beverly Hills Garden Suite.
(00:00 Intro โจ๐๏ธ
(02:21) Starting Social Media ๐ฑโจ
(03:48) Love For Content โค๏ธ๐จ
(04:04) Fashion World ๐โจ
(07:12) Being A First Mover ๐๐
(10:00) Why "Summer Fridays"? โ๏ธ๐งด
(13:38) Skincare Can Be Intimidating ๐ฐ๐งด
(15:21) Effective Branding & Marketing ๐ขโจ
(19:46) Remaining Excited & Motivated ๐ฅ๐ช๐ป
(21:14) "There Are No Quick Wins" โณ๐ก
(25:22) Role Of Founder & CEO ๐๐
(29:54) Forging Strategic Partnerships ๐ค๐ป๐
(33:25) Creating A Social & Digital Brand ๐ฑ๐
(36:14) Cross-Generational Products ๐ด๐ป๐ถ๐ป
(39:00) Seeing People Use Your Product ๐โค๏ธ
(41:14) Message To Your Younger Self ๐๐ช
(44:10) Old Friends vs. Good Friends ๐ฅโค๏ธ
(45:34) Being A Decisive Person โกโ
(47:05) Key Skills That Drive Success ๐๐
(49:38) Values ๐๏ธโค๏ธ
(53:16) À La Poubelle vs. Fantastique ๐๏ธโจ
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The Gstaad Guy sits down with Enrico Buonocore, Founder and CEO of Buonocore Hospitality Group, and Alessandra Maestroni, Group Strategy Manager, the founders behind Langosteria, Milan's most quietly coveted restaurant and one of the defining expressions of contemporary Italian hospitality, to explore what it truly means to build something extraordinary without a plan, guided entirely by vision, instinct, and an uncompromising sense of what feels right. Partners in business and in life, they reflect on the rare alchemy of working alongside someone who shares both your values and your ambitions.
The conversation moves through the philosophy that built Langosteria from the ground up: the importance of locality, the details that most people never notice but always feel, and why understated excellence will always outlast noise. Enrico and Alessandra share what Italian cooking means to them in an era when it has been recognised as Unesco cultural heritage, how Milanese luxury differs from everywhere else, and why passion, not strategy, has been the truest compass throughout. Honest, warm, and deeply considered, it is a conversation about building something that lasts by never losing sight of why you started.
Filmed at Mandarin Oriental, Milan.
(00:00) Intro โจ๐๏ธ
(01:28) Langosteria ๐ฆ๐ฝ๏ธ
(03:25) Italian Passion ๐ฎ๐นโค๏ธ
(06:38) PEPE Barra Italiana ๐น๐ฎ๐น
(07:25) Building A Team ๐ฅ๐ค๐ป
(08:38) What's Right For The Business ๐ผโ๏ธ
(09:50) Starting New Projects ๐ก๐
(11:39) Langosteria A Casa ๐ ๐ฆ
(13:55) Understanding The Customer ๐๐ป๐ฏ
(16:16) Italian Excellence ๐ฎ๐น๐
(22:14) Types Of Consumer ๐ฅ๐
(24:00) How Milanese Luxury Differs ๐๏ธ๐
(26:20) The Details ๐โจ
(30:15) Running A Successful Restaurant ๐ฝ๏ธ๐
(37:13) The Truth Behind Table Reservations ๐๐คซ
(39:55) Working With Your Partner ๐ค๐ปโค๏ธ
(43:28) Passion Driven ๐ฅโค๏ธ
(44:05) Path & Strategy ๐ค๏ธ๐งญ
(51:10) Langosteria DNA ๐งฌ๐ฆ
(55:24) À La Poubelle vs. Fantastique ๐๏ธโจ
(1:01:05) Spending Time With Family ๐จ๐ฉ๐ง๐ฆโค๏ธ
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Zijn er afleveringen die ontbreken?
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The Gstaad Guy sits down with Dr. Frank-Steffen Walliser, Chairman and CEO of Bentley Motors, to explore what it means to lead one of the world's most iconic luxury brands at a moment when heritage and innovation are being asked to coexist more urgently than ever. The conversation opens with something genuinely rare: The Chalet Edition Bentley Bentayga by The Gstaad Guy, a collaboration that captures what happens when two distinct visions of mountain living and automotive excellence find common ground.
From a childhood obsession with cars to a career forged in the high-pressure world of motorsports, Dr. Walliser reflects on the journey to the top of Bentley, the extraordinary team required to build something that transcends transport, and why a car remains the most complex consumer good a person will ever own. The conversation covers the balance between substance and status, the meaning of timelessness in an industry racing towards the future, and what British ingenuity continues to offer a world increasingly drawn to speed over soul. A compelling and wide-ranging conversation about excellence, legacy, and what it takes to keep an icon moving forward.
Filmed at Bentley Mulliner in Crewe, England.
Explore The Chalet Edition Bentley Bentayga by The Gstaad Guy: https://www.bentleymotors.com/uk/en/models/mulliner/ewb-the-chalet-edition.html
(00:00) Intro โจ๐๏ธ
(00:49) The Chalet Edition ๐๏ธ๐๏ธ
(01:45) Bentley Motors ๐๐
(03:29) "What Does Bentley Mean To You?" ๐ญโจ
(06:38) Bentley Work Culture ๐ค๐ป๐ผ
(07:17) Developing A Brand ๐ฑ๐
(07:54) Balance of Substance Over Status โ๏ธ๐
(19:40) Entering The Car World ๐๐
(23:40) Motorsports ๐๐๏ธ
(24:59) The Volkswagen Group ๐๐
(27:16) Network ๐ค๐ป๐
(31:14) Becoming CEO ๐๐
(38:16) Nostalgia & Curiosity ๐ท๐
(40:08) The Future Of The Automotive Industry ๐ฎโก
(44:08) Car Manufacturing โ๏ธ๐ญ
(48:47) Generalist vs. Specialist In The Automotive Industry ๐ง๐ฏ
(54:25) Timelessness โณโจ
(58:57) À La Poubelle vs. Fantastique ๐๏ธโจ
(1:05:18) Industrialised Craftsmanship ๐ญ๐ง๐ง
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The Gstaad Guy sits down with Imran Amed, founder and CEO of The Business of Fashion, the platform that fundamentally changed how the fashion industry understands and talks about itself, to explore what it truly takes to bet on a calling when everything rational tells you otherwise. From journaling as a child to consulting at McKinsey, Imran traces the long and winding road that led him to build one of the most influential media businesses of his generation.
The conversation covers the early days of stretching himself thin across multiple jobs just to keep the dream alive, the insecurity and need for validation that shadowed his ambition, and the moment the universe seemed to stop offering alternatives. Imran opens up about the internal struggle between security and purpose, how meditation and silent retreats helped him find stillness amid relentless pressure, and why genuine optimism, not the performative kind, has been his most durable asset. An unusually candid and deeply personal conversation about identity, courage, and what becomes possible when you finally stop ignoring what you were meant to do.
Filmed at The Twenty Two (London), Gingko Suite.
(00:00) Intro โจ๐๏ธ
(00:54) BoF VOICES ๐ค๐
(03:34) How It Started ๐ก๐ฑ
(05:15) Failure โ๐
(07:06) Rise Of The Internet ๐๐ป
(08:07) Following A Feeling ๐งญโค๏ธ
(12:20) Prosumers ๐๐ก
(13:34) Perspective ๐๏ธ๐
(15:47) Creation Of The Logo โ๏ธ๐จ
(21:05) Turning Into A Business ๐ก๐ผ
(25:37) "Why London?" ๐ฌ๐ง๐
(28:35) Consumer To Prosumer ๐โจ
(30:00) Adapting To The Times โณ๐
(33:04) Being A Pioneer ๐๐
(35:13) "State Of Fashion" ๐๐
(41:05) BoF & McKinsey ๐ฐ๐ผ
(44:12) The Impact Of Knowledge ๐๐ก
(47:57) Banned From A Fashion Show ๐ซ๐
(49:56) Breaking The Fashion Communication System โก๐
(53:56) Industry & Business Relationships ๐ค๐ป๐ผ
(56:45) Good vs. Bad Campaigns For Creators โ โ
(58:18) Brands Keeping Up With Culture ๐๐
(1:00:42) Imran Amed ๐ฐโจ
(1:04:11) Applying To McKinsey ๐๐ผ
(1:09:36) Mechanics Of A Consulting Firm โ๏ธ๐
(1:11:06) Internal Struggle ๐ญโก
(1:15:26) Meditation ๐งโจ
(1:20:20) Silent Retreats ๐ฟ๐
(1:24:43) Optimism โ๏ธ๐
(1:26:35) À La Poubelle vs. Fantastique ๐๏ธโจ
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The Gstaad Guy sits down with Simon Kidston, one of the most respected figures in the classic car world, a dealer, collector, and writer whose life has been shaped by an unwavering obsession with the machines that defined an era, to explore what it truly means to turn a passion into a life's work. Raised across cultures and educated in the Swiss Alps, Simon reflects on the upbringing that sharpened his eye, deepened his taste, and drew him inevitably towards the world of rare and extraordinary automobiles.
The conversation moves through the philosophy of collecting, the singular allure of cars like the Mercedes 300 SLR, and why authenticity in this world cannot be manufactured, it can only be earned over time. Simon shares what classic cars reveal about the people who seek them, why obsession and discernment so often go hand in hand, and what it means to keep old machines alive and relevant in a modern era. At the heart of it all sits a quietly compelling conviction: that doing something you truly love is not indulgent, it is essential. A rich and unhurried conversation about passion, provenance, and the art of knowing exactly what you are looking for.
Filmed at The Twenty Two (London), Gingko Suite.
(00:00) Intro โจ๐๏ธ
(05:17) From Passion To Job โค๏ธ๐ผ
(07:05) First Car ๐๐
(08:52) Upbringing ๐ก๐ถ
(12:30) Gstaad ๐๏ธโ๏ธ
(15:04) Relationship Building ๐คโค๏ธ
(21:27) Mercedes 300 SLR ๐๏ธ๐จ
(28:28) Archetypes Of The Car World ๐๐ญ
(33:26) The I.C.E. ๐ฅโ๏ธ
(35:27) "The Gstaad Collector" ๐๏ธ๐
(37:29) Andermatt ๐จ๐ญโฐ๏ธ
(38:59) Dream 5-Car Garage ๐โจ
(48:19) Bugatti Royale ๐๐๏ธ
(54:22) Rallies ๐๐
(54:57) À La Poubelle vs. Fantastique ๐๏ธโจ
(1:00:50) "Do Something That You Love" โค๏ธ๐
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The Gstaad Guy sits down with Riccardo Pozzoli, founder of Hyle Consulting and one of Italy's most respected voices at the intersection of brand building, creativity, and entrepreneurship, to explore what it truly means to build a meaningful life without losing yourself in the process. From his years at Luxottica to his role as creative director of Persol, Riccardo reflects on a career shaped by constant challenge, creative ambition, and the quiet discipline of knowing when to pivot.
The conversation moves through the realities of raising a family while running a business, the tradeoffs that every ambitious life demands, and why failure, far from being something to avoid, is the most reliable engine of growth. Riccardo shares his philosophy on aligning with a partner, finding balance without pretending it is easy, and what it really means to create desirability in a world saturated with noise. Threaded throughout is a distinctly Italian perspective on life, luxury, and what it means to pursue the dream on your own terms. A warm, honest, and wide-ranging conversation about ambition, identity, and the art of living well.
Filmed at Mandarin Oriental, Milan.
(00:00) Intro โจ๐๏ธ
(04:22) Life Decisions ๐ค๐ค๏ธ
(08:42) Working With Brands ๐ค๐ป๐ผ
(10:10) Career Path ๐ค๏ธ๐
(15:35) Growing & Innovating ๐ฑ๐ก
(20:13) Being A Father ๐จ๐งโค๏ธ
(25:03) Game Of Life ๐ฒ๐
(26:40) Finding The Right Life Balance โ๏ธ๐ง
(32:11) Aligning With Your Partner ๐ค๐ปโค๏ธ
(34:35) Voicing Intentions ๐ฃ๏ธ๐ญ
(35:57) Transparency ๐ช๐ก
(37:21) Importance of "Dating" With Jobs ๐ผโค๏ธ
(41:52) 21-22 Year-Old Version Of Oneself ๐ชโณ
(49:10) Status vs. Experience ๐๐
(56:59) "Is The Status Worth It?" ๐ค๐
(1:00:27) No Social Media ๐ต๐ฟ
(1:03:03) Creating Desirability โจ๐ฎ
(1:03:52) The Meaning Of "Italianity" ๐ฎ๐นโค๏ธ
(1:06:53) Joining The Luxury World ๐๐
(1:12:25) The Italian Dream ๐ฎ๐น๐
(1:19:14) À La Poubelle vs. Fantastique ๐๏ธโจ
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The Gstaad Guy sits down with Matt Friend, the comedian, actor, and impressionist who has built a devoted following by turning razor-sharp observation into some of the most entertaining content online and on stage, to explore what it truly means to make people laugh in a world that takes itself far too seriously. From discovering comedy to performing in front of live crowds, Matt reflects on the craft, the nerve, and the instinct required to land a joke in any room, for any audience.
The conversation moves through the journey from online skits to major stages, the difference between performing for a camera and commanding a room, and why great comedy has always been rooted in great observation. Matt shares how he approaches his impressions, what it means to adapt your voice without losing it, and why humour remains one of the most powerful and underrated tools a person can have. A genuinely funny and surprisingly thoughtful conversation about passion, performance, and the art of noticing what everyone else is too polite to say.
Filmed at Casa Cipriani New York's Premier River View Suite.
(00:00) Intro โจ๐๏ธ
(02:20) Accents ๐ฃ๏ธ๐
(06:20) Impressions ๐ญ๐
(08:18) Trump Impression ๐บ๐ธ๐ค
(08:39) Roger Federer ๐พ๐
(09:13) Rafael Nadal ๐พ๐ช๐ผ
(09:26) Novak Djokovic ๐พ๐
(09:53) RFK Jr. ๐บ๐ธ๐๏ธ
(10:13) Bill Gates ๐ป๐ฐ
(13:05) Discovering Comedy ๐๐ก
(14:18) Performing In Front Of A Crowd ๐ค๐ฅ
(17:36) Social Media vs. IRL ๐ฑ๐
(19:11) Mitch McConnell ๐๏ธ๐ข
(20:12) Ted Cruz ๐บ๐ธ๐ค
(20:30) Bernie Sanders ๐นโ๐ป
(21:34) Austin Butler ๐ฌ๐
(22:25) Language vs. Final Product ๐ฃ๏ธ๐ฏ
(27:49) An Unserious Generation ๐๐ฑ
(31:24) Embracing Comedy ๐โค๏ธ
(33:16) Observing The Rich ๐๐
(35:36) Tapping Into Luxury Brands ๐โจ
(37:50) Inspiration For The Comedy ๐ก๐
(41:54) Comedy As A Tool In Dating ๐โค๏ธ
(45:29) À La Poubelle vs. Fantastique ๐๏ธโจ
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The Gstaad Guy sits down with Charles Rosier, co-founder & CEO of Augustinus Bader, the biotech skincare brand that brought revolutionary stem cell science out of the medical world and into the hands of consumers, to explore what it truly takes to build something extraordinary from the edge of the impossible. From a dramatic change in career path to navigating near bankruptcy, Charles reflects on the determination, sacrifice, and quiet self-belief that kept the vision alive when almost nothing else did.
The conversation moves through the science behind the brand, the challenge of democratising skincare without compromising its integrity, and why building a strong identity in one of the world's most competitive industries demands as much courage as it does innovation. Charles shares what he looks for in a team, how the perception of skincare is evolving, and why trusting the process, even when the process is brutal, is the only way to create something that lasts. A compelling conversation about medicine, reinvention, and what happens when science and luxury finally meet.
Filmed at The Twenty Two (London), Gingko Suite.
(00:00) Intro โจ๐๏ธ
(00:34) Who Is AB? ๐๐ค
(03:45) Early Applications ๐งดโจ
(05:55) Purpose ๐ฏโค๏ธ
(08:00) Launching A Brand ๐๐
(10:00) The Idea ๐ก๐ฎ
(11:14) Democratising Skincare ๐ค๐ป๐
(14:59) Perception Of Skincare ๐๏ธ๐งด
(20:10) Ingredients ๐ฟ๐ฌ
(21:35) The Rich Cream ๐๐งด
(27:01) Becoming A Founder ๐๐
(31:33) Skincare Landscape ๐๐งด
(36:10) Ready To Sacrifice Everything ๐ช๐ป๐ฅ
(39:53) Packaging ๐ฆโจ
(44:08) Becoming A Skincare Entrepreneur ๐ผ๐
(48:34) What To Look For In A Team ๐ฅ๐
(51:34) Running A Business In London ๐ฌ๐ง๐ผ
(55:42) À La Poubelle vs. Fantastique ๐๏ธโจ
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The Gstaad Guy sits down with Endo Kazutoshi, one of the most revered third-generation sushi masters in the world, to explore a life shaped by inherited craft, quiet discipline, and an unwavering devotion to the guest. From a destiny that was never forced upon him yet always seemed inevitable, Endo reflects on what it means to carry a family tradition forward while finding his own voice within it, and how the loss of his father deepened his understanding of what this craft truly demands.
The conversation moves through the philosophy of omakase, the art of reading a guest before a single piece of fish is cut, and why the best sushi experience is one where less does infinitely more. Endo shares his approach to sourcing ingredients, the discipline required to build the right team around a shared vision, and how a deep knowledge of produce, technique, and human emotion combine to create something that transcends a meal. A rare and intimate look at mastery in its most refined form, and the lifetime of dedication it takes to make something look effortless.
Filmed at the TASCHEN London bookstore.
(00:00) Intro โจ๐๏ธ
(01:11) Career Path ๐ค๏ธ๐ผ
(01:50) Third-Generation Sushi Master ๐ฃ๐จ๐ณ
(05:39) Destiny ๐๐ฎ
(06:42) Student & Master ๐๐ฅ
(08:38) Father Passing ๐๏ธโค๏ธ
(12:13) Omakase ๐ฃ๐
(14:43) Definition of Omakase ๐๐ฝ๏ธ
(17:56) Building The Right Team ๐ฅ๐ค
(20:27) Common Goal & Vision ๐ฏ๐
(22:57) Evolution Of Sushi Making ๐๐ฃ
(26:40) Italian vs. Japanese Values ๐ฎ๐น๐ฏ๐ต
(29:55) Storytelling Around Food ๐๐ฝ๏ธ
(32:04) Core Pillars Of Sushi ๐๏ธ๐ฃ
(33:48) Wasabi ๐ฟ๐ฅ
(36:43) Dining Emotions ๐โค๏ธ
(38:22) London ๐ฌ๐ง๐
(39:21) Why I Source Locally ๐ฑ๐ก
(41:38) Aging Technique โณ๐ฌ
(43:30) Handling Fish ๐๐คฒ
(44:17) Personal Drive ๐ช๐ฅ
(45:39) Apprentices ๐จ๐๐ฃ
(47:52) Rapid-Fire Sushi Etiquette โก๐ฃ
(51:00) Uni ๐ฆ๐ฃ
(52:05) The Perfect Omakase Guest ๐๐
(54:45) À La Poubelle vs. Fantastique ๐๏ธโจ
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The Gstaad Guy sits down with Simon de Pury, founder of de PURY, former chairman and chief auctioneer of Phillips de Pury & Company, former Europe chairman and chief auctioneer of Sotheby's, and former curator of the Thyssen-Bornemisza Collection, to explore a life lived entirely in pursuit of beauty, curiosity, and the extraordinary. Raised on Swiss values and drawn to galleries and collectors from a young age, Simon reflects on how a deep obsession with art, music, and human connection shaped a career at the very centre of the global art world.
The conversation moves through the philosophy of collecting, the evolution of taste, and why Simon believes everyone is a collector at heart whether they know it or not. He shares how art has become increasingly social, the barriers that have long defined the industry and the forces now dismantling them, and why the best pieces have a way of choosing their buyer rather than the other way around. Threaded throughout is the one tool Simon has always relied on as much as any eye for great work: humour. A generous, wide-ranging conversation about passion, obsession, and what it truly means to live with art.
Filmed at The Twenty Two (London), Gingko Suite.
Chapters:
(00:00) Intro โจ๐๏ธ
(01:24) Background ๐๐
(02:07) The Gstaad Guy ๐ฟ๐
(03:15) Humour ๐๐ญ
(05:58) Charity Events ๐ค๐ปโค๏ธ
(08:50) Basel ๐จ๐๏ธ
(11:13) Curiosity ๐๐ง
(13:47) Passion For Art ๐จโค๏ธ
(14:14) Collecting Is An Art ๐ผ๏ธโจ
(18:45) Storytelling ๐๐๏ธ
(21:26) How Taste Evolves ๐๏ธ๐
(26:04) Art Has Become Social ๐ฑ๐จ
(29:47) Kanye West ๐ค๐
(31:49) Footballers Buying Art โฝ๐ผ๏ธ
(33:22) Tastemakers ๐โจ
(34:03) Fashion & Art ๐๐จ
(36:54) Showcasing Your Art ๐ผ๏ธ๐ก
(39:48) Art Ecosystem ๐๐
(42:10) How Freeports Work ๐ฆ๐
(48:21) Important Factors In Art โ๏ธ๐
(51:27) The Art Piece Choosing The Buyer ๐ผ๏ธ๐ค๐ป
(56:04) Interdisciplinary Approach ๐๐ง
(1:01:13) Obsession ๐ฅ๐ญ
(1:03:43) Attributes Of An Art Collector ๐ง๐
(1:07:30) The Art World ๐๐ผ๏ธ
(1:10:35) Money vs. Passion ๐ฐโค๏ธ
(1:12:33) Art World Dos & Don'ts โ โ
(1:15:34) DJing ๐ง๐ถ
(1:18:28) Being Swiss ๐จ๐ญโฐ๏ธ
(1:24:40) À La Poubelle vs. Fantastique ๐๏ธโจ
(1:27:45) The Future ๐ฎ๐
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The Gstaad Guy sits down with PROFF, the man behind the AskOkey universe, a former JP Morgan investment banker turned tailor, blogger, and one of the most quietly compelling voices in men's style, to explore what it truly means to dress with intention and live with purpose. From the boardroom to the cutting table, PROFF reflects on a life shaped by reinvention, resilience, and the profound relationship between how we dress and how we carry ourselves.
The conversation ventures into the philosophy beneath the cloth: the stoicism that steadies him, the desire to grow that drives him, and the responsibilities inherited along the way that forced him to find his footing faster than most. PROFF shares what it means to build something from nothing, why necessity has always been his greatest teacher, and how observation, solitude, and a commitment to becoming the best version of yourself can quietly transform a life. A thoughtful and deeply personal conversation about identity, grit, and the elegance of knowing exactly who you are.
Filmed in the One&Only One Za’abeel Royal Suite.
(00:00) Intro โจ๐๏ธ
(00:58) Aura โจ๐
(02:55) Solaro Suit ๐๐
(05:32) Ask Okey Universe ๐๐๐ผ๐
(07:49) Public Persona ๐ญ๐
(09:55) Becoming A Tailor ๐งตโ๏ธ
(11:58) Audience Engagement ๐ค๐ฅ
(15:04) What You Stand For ๐๏ธ๐ช๐ป
(17:00) Life Changing Moment โก๐
(20:00) JP Morgan ๐ฆ๐ฐ
(26:30) Playbook For Life ๐๐บ๏ธ
(28:27) Stoicism ๐งโ๏ธ
(30:18) Desire To Grow ๐ฑ๐
(34:18) "Why Am I Doing This?" ๐ค๐ญ
(37:40) Spending Time Alone ๐๐ถ
(38:49) "The Journey vs. The Destination" ๐ค๏ธ๐
(40:49) The Irony Of Life ๐๐
(43:46) Being Content With Progress ๐โ
(47:35) Family ๐จ๐ฉ๐ง๐ฆโค๏ธ
(48:39) Necessity Is The Mother Of Invention ๐ก๐ง
(53:00) Gentle Guidance ๐งญ๐ฟ
(53:26) Grit ๐ช๐ป๐ฅ
(57:25) The Greatest Gift Is Observation ๐๏ธ๐
(59:56) Knowing Where You Come From ๐๐
(1:02:21) Be The Best Version Of Yourself ๐๐ฏ
(1:05:38) Looking For Knowledge ๐๐
(1:08:01) À La Poubelle vs. Fantastique ๐๏ธโจ
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The Gstaad The Gstaad Guy sits down with Björn Frantzen, the Swedish chef and restaurateur who holds nine Michelin stars across three separate restaurants, making him the only chef in the world to simultaneously manage three three-Michelin-starred establishments, to explore what it truly means to pursue excellence in the kitchen and beyond. From a football injury that rerouted his entire life to earning some of the most coveted accolades in gastronomy, Björn reflects on the discipline, creativity, and relentless hard work that transformed a passion for food into a world-class institution.
The conversation explores the complexities of life as a restaurateur, the delicate balance between being a chef and running a business, and the Swedish philosophy of "lagom" as a quiet force behind great work. Björn shares how he designs a dish, builds a team, and innovates within a tradition as exacting as French fine dining, all while maintaining the spirit of casual elegance that defines his approach. A rich and absorbing conversation about craftsmanship, culture, and what it takes to make people feel something through food.
Filmed at Hôtel de Crillon, A Rosewood Hotel in Paris.
(00:00) Intro โจ๐๏ธ
(00:33) Inspiration โจ๐
(03:28) Earning A Michelin Star โญ๐
(09:20) Consumer vs. Creator ๐ฝ๏ธ๐จ
(11:35) Creativity ๐จ๐ก
(12:35) Discovering Cooking ๐จ๐ณ๐
(14:00) Football Career โฝ๐
15:18) Sports & The Restaurant Industry ๐ ๐ด
(16:55) Swedish Business Acumen ๐ธ๐ช๐ผ
(21:28) "Lagom" โ๏ธ๐ง
(28:32) Chef To Entrepreneur ๐จ๐ณ๐
(30:33 Being A Restauranteur ๐ฝ๏ธ๐
(34:37) Acquiring Experience ๐๐ฑ
(38:27) Next Generation ๐ถ๐ป๐ฎ
(42:54) Designing A Dish ๐จ๐ด
(45:16) Innovation In The Industry ๐ก๐ง
(49:00) Wine Pairing ๐ท๐พ
(54:09) Kitchen Environments ๐ช๐ณ
(59:00) Being A Good Customer ๐๐ค๐ป
(1:01:21) Music ๐ต๐ถ
(1:02:01) Balance Between Personal Life & Work โ๏ธโค๏ธ
(1:04:54) Specialisation ๐ฏ๐ฌ
(1:09:07) Food In Japan ๐ฃ๐ฏ๐ต
(1:09:47) À La Poubelle vs. Fantastique ๐๏ธโจ
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The Gstaad Guy sits down with Simon Cohen, the South African-born, Australian-raised entrepreneur behind Cohen Handler, the buyer's agency that turned a gap in the market into a movement, to explore what it truly takes to build something original in an industry resistant to change. From discovering real estate to flipping the traditional agent model on its head, Simon reflects on the drive, honesty, and relentless problem-solving that transformed a bold idea into one of Australia's most trusted property firms.
The conversation ventures into the lessons only life can teach, taking risks before you're ready, earning client trust through radical transparency, and why chasing your dreams means being willing to reinvent the wheel entirely. Simon shares the values that shape his team, the passion that fuels his process, and why in a world of imitators, being genuinely original is still the greatest competitive advantage. A candid, grounded conversation about building with purpose, betting on yourself, and what luxury real estate truly demands of the people who serve it.
Filmed at the TASCHEN London bookstore.
(00:00) Intro โจ๐๏ธ
(01:33) Discovering Real Estate ๐ ๐
(03:00) Seller Agent vs. Buyer Agent ๐ค๐ป๐คโ๏ธ
(04:56) From Salesman To Entrepreneur ๐ผ๐
(06:45) Entrepreneurial Landscape ๐๐
(09:08) Doubt ๐ค๐ฐ
(09:56) Main Business Driver โ๏ธ๐ก
(11:06) Australian Market ๐ฆ๐ฆ๐บ
(12:19) Innovation ๐ก๐ง
(15:40) Earning Trust ๐ค๐ป๐
(18:38) Team Values ๐ฅโค๏ธ
(20:16) Passion ๐ฅโค๏ธ
(21:16) Outcome vs. Process ๐ฏ๐ ๏ธ
(26:10) Building Connections ๐ค๐ป๐
(30:41) Competition Breeds Innovation โก๐ก
(34:34) Buying A Property ๐ก๐ฐ
(38:38) The Real Life Gstaad Guy ๐ฟ๐๏ธ
(43:33) Decision Makers ๐ง ๐
(44:23) Who You Want To Be ๐ชโจ
(46:33) Technology ๐ป๐ฑ
(48:12) Remote Lifestyle ๐ด๐ป
(51:10) Seizing Opportunities ๐๐ปโก
(54:19) Understanding Your Customer ๐๐ป๐ฏ
(57:32) Transfer Of Wealth ๐ธ๐
(59:31) Luxury Requires Luxury ๐๐
(1:01:30) À La Poubelle vs. Fantastique ๐๏ธโจ
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The Gstaad Guy sits down with Elie Saab Jr., CEO and Vice Chairman of Elie Saab Group, to explore how a family vision rooted in haute couture grew into one of the world’s most recognisable luxury houses. Reflecting on the inception of the brand and the influence of his father, Elie Saab, Elie Saab Jr. shares how family values, Middle Eastern roots, and an upbringing centred on groundedness and resilience shaped his approach to leadership. From curiosity and ambition to grit and the desire to succeed, he discusses the mindset required to step into a legacy business while carving out your own path.
The conversation dives into joining the company, restructuring the organisation, and expanding the brand globally while protecting the spirit of couture craftsmanship. Elie Saab Jr. reflects on diversifying the house into a broader lifestyle brand, the realities of the fashion industry, and why passion must always be balanced with humility. They also explore leadership, learning, choosing the right partner, and building the support system required to sustain long-term growth. A thoughtful look at turning dreams into action, driving innovation without losing heritage, and preparing a family business for future generations.
Filmed at Elie Saab's London Bruton Street Boutique.
(00:00) Intro โจ๐๏ธ
(01:28) Inception Of Elie Saab โจ๐งต
(03:10) Family ๐จ๐ฉ๐ฆ๐ฆโค๏ธ
(06:58) Work Environment ๐ข๐ผ
(07:15) Middle Eastern Roots ๐๐
(09:53) Celebrating Life ๐ฅ๐
(11:14) Desire To Thrive ๐ฅ๐ฑ
(13:44) Joining The Business ๐ค๐ป๐ข
(17:25) Upbringing & Values ๐งฌ๐งญ
(20:20) Choosing Your Partner ๐๐ค๐ป
(25:01) Future Generations ๐ถโจ
(25:55) Diversifying The Business ๐๐
(32:59) Becoming A Lifestyle Brand ๐ก๐
(33:42) Reality Of The Fashion World ๐โ๏ธ
(36:35) Passion vs. Humility ๐ฅ๐๐ผ
(40:35) Learning ๐๐ก
(41:35) Becoming CEO ๐๐
(45:41) Restructuring ๐ง๐
(50:27) Driving Growth ๐๐
(53:16) Future Of The Industry ๐ฎโจ
(56:50) À La Poubelle vs. Fantastique ๐๏ธโจ
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The Gstaad Guy sits down with Tony Kelly, the Irish fine art photographer and director known for his vivid, cinematic imagery that blurs the line between fantasy and reality. From early days as a press photographer covering conflict in Afghanistan to developing a distinctive visual language built around colour, atmosphere, and playful storytelling, Tony reflects on how photography became an instinct rather than a technique. He shares how mentorship, relentless practice, and the right creative environments helped shape a style that prioritises original ideas and emotional impact over imitation or status.
The conversation explores the power of visual storytelling, creating images that feel playful, cinematic, and infused with a sense of nostalgia. Tony discusses shooting self-funded projects for creative freedom, the importance of substance over status, and why hard work and resourcefulness matter more than talent alone. From the cultural magnetism of St. Moritz and the timeless atmosphere of Badrutt’s Palace Hotel to the influence of James Bond and classic film aesthetics, he reflects on building a genre of photography that feels both glamorous and mischievous. A candid look at creativity in the modern era, why this may be the greatest time to be alive for artists, and why the most powerful images still come from curiosity, discipline, and the courage to shoot for yourself.
Filmed at The Badrutt’s Palace Hotel in St. Moritz.
(00:00) Intro โจ๐๏ธ
(03:20) Hard Work ๐ช๐ป๐ ๏ธ
(04:23) Effort ๐ฅ๐ช๐ป
(05:53) Right Shooting Environment ๐ธ๐
(07:24) Style of Photography ๐จ๐ท
(09:28) Mentor ๐ง๐ซโจ
(13:00) Storytelling ๐๐ฌ
(14:25) St Moritz ๐๏ธ๐จ๐ญ
(20:29) The Badrutt’s Palace Hotel ๐ฐ๐จ
(23:35) Mountain Values ๐๏ธ๐
(27:01) Discretion ๐คซ๐
(28:37) James Bond ๐ถ๏ธ๐ฌ
(29:49) Nostalgia ๐ผ๐ญ
(32:16) Media Capital Of The World ๐๐ฐ
(34:32) Self-Funded Projects ๐ฐ๐จ
(36:19) Starting Photography ๐ท๐ฑ
(38:18) Creativity Democratised ๐จ๐
(40:49) The New Creative Era ๐๐ฅ
(42:50) Hard Work vs. Talent โ๏ธ๐ฏ
(44:19) “Ireland Is About Substance Not Status” ๐ฎ๐ช๐ฟ
(47:53) Starting As A Press Photographer ๐ฐ๐ธ
(53:12) Being Resourceful ๐ง ๐ ๏ธ
(56:24) Greatest Time To Be Alive ๐โจ
(1:00:14) Validation ๐๐ปโจ
(1:00:58) Imitation As A Form Of Validation ๐ช๐ธ
(1:06:26) À La Poubelle vs. Fantastique ๐๏ธโจ
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The Gstaad Guy sits down with Philippe Zuber, CEO of Kerzner International, to explore how modern luxury hospitality is evolving from hotel stays into fully immersive destinations. As the driving force behind brands such as One&Only, Atlantis, SIRO, and Rare Finds, Philippe shares how unlocking extraordinary locations and designing once-in-a-lifetime experiences requires both discipline and imagination. From selecting destinations to shaping brand emotion and storytelling, he reflects on what it takes to define the future while preserving exclusivity, privacy, and trust.
The conversation dives into the shifting expectations of a multi-generational, highly discerning clientele and why luxury today is about anticipating guest needs before they are spoken. Philippe discusses health and wellness stays, sports and longevity, mindfulness, and the growing demand for meaningful escapes that enhance how time is spent. They explore decision-making in private companies, curating experiences beyond the traditional hotel model, and the added value of personalisation in a world saturated with options. A thoughtful look at comfort, adventure, innovation, and the evolving relationship between brand and guest, revealing how true luxury is not excess, but precision.
Filmed in the One&Only One Za’abeel Royal Suite.
Chapters:
(00:00) Intro โจ๐๏ธ
(02:02) Kerzner International Ecosystem ๐๐จ
(11:46) Decision Making ๐ง โ๏ธ
(12:30) Private vs. Public Companies ๐๐ข
(15:30) Selecting Destinations ๐โจ
(21:26) Success By Design ๐ฏ๐
(22:21) Destination Selection Process ๐บ๏ธ๐
(29:08) Defining The Future ๐ฎ๐
(30:36) Discerned Customers ๐๏ธ๐
(32:56) Health & Wellness Approach ๐ฟ๐งโ๏ธ
(40:52) Target Clientele ๐ฏ๐ฅ
(43:37) Understanding Your Desires โค๏ธ๐
(50:41) Sports & Longevity ๐โ๏ธโณ
(53:07) Montana ๐๏ธ๐ฒ
(53:30) Escapes & Retreats ๐ ๐๏ธ
(55:08) Curating Experiences ๐จโจ
(1:01:03) How Time Is Spent โณ๐
(1:03:47) Hotel Bar ๐ธ๐จ
(1:05:15) Understanding The Consumer ๐ง ๐ฅ
(1:10:18) Demand & Consumption ๐๐
(1:17:54) À La Poubelle vs. Fantastique ๐๏ธโจ
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The Gstaad Guy sits down with James Ferragamo, Chief Product Officer at Salvatore Ferragamo, to explore how a century-old family business continues to evolve without losing its soul. From Florence and the historic halls of Palazzo Spini Feroni to working closely with artisans and creative teams, James reflects on joining the family business, navigating generational dynamics, and the responsibility that comes with stewarding a global luxury house. He shares how values, governance, and thoughtful risk-taking shape long-term decision making, and why the Italian approach to luxury has always centred around craftsmanship, beauty, and human connection.
The conversation dives into balancing tradition and innovation, sustainability, and diversification while staying attuned to consumer needs and cultural relevance. James discusses diversity, equity, and belonging, the influence of iconic figures like Marilyn Monroe and Audrey Hepburn on Ferragamo’s legacy, and how craftsmanship becomes a product of culture as much as technique. They also explore leadership across generations, time management, and finding space to do what you love while building something that lasts, culminating in reflections on Ferragamo’s 100-year anniversary and the enduring difference between the what and the why.
Filmed at Salvatore Ferragamo’s head office in Florence.
(00:00) Intro โจ๐๏ธ
(01:53) Ferragamo HQ ๐๏ธ๐
(02:21) Palazzo Spini Feroni ๐ฐโจ
(03:17) Becoming A Shoemaker ๐๐ ๏ธ
(04:54) Family Dynamics ๐จ๐ฉ๐ฆ๐ฆ๐
(06:22) Florentine Businesses ๐ฎ๐น๐๏ธ
(08:21) Ferragamo Today ๐โจ
(11:50) Luxury The Italian Way ๐ฎ๐น๐
(14:52) Tradition & Innovation ๐ฐ๏ธโ๏ธ
(17:35) Sustainability ๐ฑโป๏ธ
(19:30) Value For Customers ๐ค๐ซ
(22:20) Men’s Shoes ๐๐
(24:18) Family Business ๐จ๐ฉ๐ง๐ฆ๐ข
(29:25) Generational Work ๐งฌโณ
(32:00) Joining The Family Business ๐ช๐
(32:58) Luxury Businesses ๐ผ๐
(36:01) Diversification ๐๐
(42:35) Priorities At Home & Work โ๏ธ๐ก
(45:33) Time Management โฐ๐
(47:55) Problem Solving ๐งฉ๐ก
(51:10) Developing Governance ๐๏ธ๐
(54:13) The Fashion Pact ๐ค๐
(56:17) Consumer Touch Points ๐โจ
(1:00:36) 100 Year Anniversary ๐๐ฏ
(1:01:54) The What vs. The Why โ๐ฏ
(1:05:00) À La Poubelle vs. Fantastique ๐๏ธโจ
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The Gstaad Guy sits down with Richard Leuenberger, Managing Director of Badruttโs Palace Hotel, to explore what it takes to steward one of the worldโs most storied hotels in a constantly evolving world. Often described as a living museum, Badruttโs Palace embodies history, nostalgia, and a distinct โtime machineโ feeling, yet remains deeply relevant to modern, multi-generational travellers. Richard reflects on legacy, Swiss values, and why familiarity, reliability, and consistency are the foundations of true luxury.The conversation moves through the spirit of St. Moritz, the thrill of the Cresta Run, and the subtle details that define exceptional hospitality, from breakfast rituals and guest arrivals to staff-to-guest ratios, leadership styles, and creating a family feeling within a grand institution. Richard shares how trust is built through care, precision, and respect; why making guestsโ ideas and dreams come true matters more than scale; and how to elevate and modernise without erasing soul. A masterclass in hospitality, this episode explores what makes a great general manager, a great lobby, and ultimately, a great guest, revealing why respect transcends manners and legacy is earned daily.Filmed at The Badruttโs Palace Hotel in St. Moritz.Chapters:(00:00) Intro โจ๐๏ธ(01:13) โTime Machine Feelingโ โณโจ(03:38) The Cresta Run ๐ทโ๏ธ(04:01) St. Moritz ๐๏ธโจ(06:26) Multi-generational Travel ๐จโ๐ฉโ๐งโ๐ฆโ๏ธ(07:18) Hotel Values ๐จ๐(11:43) Care & Precision ๐งค๐ฏ(13:24) Trust & Access ๐๐ค๐ป(17:51) Breakfast Says It All ๐ฅโ(19:19) Joining Badruttโs Palace ๐ฐ๐ค(24:16) Staff-To-Guest Ratio ๐ฅโ๏ธ(25:47) Guest Arrival ๐ชโจ(26:40) Types Of Leadership ๐งญ๐ฅ(29:45) Family Feeling ๐ค๐ก(34:25) Guest Loyalty ๐๐(34:52) Elevating & Modernising โฌ๏ธ๐(39:11) What Makes A Great General Manager ๐โญ(42:43) Obsessed With Scale ๐๐ฅ(45:22) Health & Wellness ๐ฟ๐งโโ๏ธ(47:12) Being A Great Guest ๐ฉ๐(48:02) Respect Transcends Manners ๐๐ค(52:04) Hidden Gem ๐๐(53:49) What Makes A Great Lobby ๐๏ธโจ(1:00:31) Mountain Living ๐๏ธ๐ก(1:03:18) Nostalgia ๐ผ๐ค(1:05:12) ร La Poubelle vs. Fantastique ๐๏ธโจ(1:08:36) Being Swiss ๐จ๐ญ๐Learn more about your ad choices. Visit megaphone.fm/adchoices
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The Gstaad Guy sits down with Haley Baylee, one of the fastest content producers on the internet, to unpack the discipline, strategy, and resilience behind becoming a top creator in today’s attention economy. From her early modelling years and entry into Sports Illustrated to navigating judgment, pressure, and an eating disorder, Haley opens up about the realities behind the highlight reel and the work required to rebuild confidence, self-worth, and ambition. She reflects on seizing opportunities, creating structure, and learning to be purposeful rather than performative in a culture obsessed with speed.
The conversation dives into internet culture, online skits, content routines, and what advertisers are actually looking for. Haley touches brand alignment, audience connection, and channeling emotion into work that resonates. They also explore dating, gender roles, financial literacy, and what it means to be self-made, alongside Haley’s belief in knowledge as power and her motivation to empower other women by being radically open. A candid look at creating your own path, being yourself online, and turning visibility into lasting impact.
Filmed at Casa Cipriani New York’s Premier River View Suite.
Chapters:
(00:00) Intro โจ
(02:21) Online Skits ๐ญ๐ฑ
(03:24) Backstory ๐โจ
(03:45) Modelling ๐ธโจ
(07:24) Something New ๐๐ก
(09:48) Seizing An Opportunity ๐โ๐ป
(14:11) Content Routine ๐๐ฅ
(16:05) Partnering With Brands ๐ค๐ป๐ท๏ธ
(18:30) Single In NYC ๐ฝ๐
(20:52) What To Look For In A Man ๐๐จ
(22:44) Dating Apps ๐ฑโค๏ธ
(23:57) Sliding Into DMs ๐ฌโก๏ธ
(27:50) Beyond Content ๐โจ
(30:17) Audience ๐ฅ๐ฏ
(32:43) Video Journaling ๐ฅ๐
(34:14) Channeling Emotion โค๏ธ๐ฌ
(37:53) Being Yourself ๐๐ปโจ
(40:45) Alignment ๐ฏ๐ค๐ป
(45:27) Creating A Path ๐งญ๐ถโ๏ธ
(51:09) Knowledge Is Power ๐ง โก
(52:07) Financial Literacy ๐ฐ๐
(53:32) Being Self-Made ๐ช๐ป๐ฑ
(56:27) Men Of This Generation ๐จ๐ฆ๐
(59:53) Gender Roles โ๏ธ๐ป
(1:02:48) À La Poubelle vs. Fantastique ๐๏ธโจ
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The Gstaad Guy sits down with Bänz Simmen, a true native of Andermatt, to explore a life shaped by curiosity, movement, and a deep desire to stay in control of one’s own path. From growing up in Andermatt to cycling across continents, through war-torn territories, remote landscapes, and unfamiliar cultures, Bänz reflects on how travel becomes a teacher, and why knowledge, not comfort, is the real luxury.
The conversation traces epic journeys by bike to Australia and New Zealand, hiking through the Himalayas, and formative adventures across India. Along the way, Bänz shares lessons on Swiss grit, structure, military service, and the contrast between life in Switzerland and the wider world. They discuss history, culture, powerful storytelling, and how acquiring experiences, not things, shapes character and perspective. Rooted in a profound respect for nature, the episode also dives into environmental responsibility, exposure to the outdoors, and how stories can influence how we treat the planet. From bunkers and caves to Yellowstone National Park, this is a reflection on adventure not as escape, but as a deliberate way of living, guided by curiosity, discipline, and a lifelong relationship with the natural world.
Filmed in Andermatt, Switzerland.
Explore Andermatt:
Official Andermatt Swiss Alps Website: https://www.andermatt-swissalps.ch/en/
Local Insights & Guiding: Bänz Simmen: +41 79 202 21 02
Chapters:
(00:00) Intro โจ
(00:45) Adventures in Andermatt ๐๏ธโจ
(01:28) Travel โ๏ธ๐
(01:53) Curiosity ๐๐ง
(03:50) History & Culture ๐๏ธ๐
(05:32) Cycling The World ๐ดโ๏ธ๐
(10:10) Andermatt vs. The World ๐๏ธโ๏ธ
(11:52) Switzerland & Its Uniqueness ๐จ๐ญโจ
(15:13) How Switzerland Has Changed โณ๐
(17:25) Swiss Grit ๐ช๐ป๐จ๐ญ
(21:47) Acquiring Experiences ๐โจ
(27:29) Treat The Environment Right ๐ฑ๐
(32:14) Exposure To Nature ๐ฒโ๏ธ
(38:30) Creating Structure ๐งฑ๐
(40:24) Bunkers & Caves ๐ณ๏ธ๐ชจ
(45:43) Military Service ๐๏ธ๐ช
(48:28) Powerful Storytelling ๐๐ฅ
(52:07) Stories Impacting Nature ๐๐
(58:24) Tales ๐ฃ๏ธ๐
(1:01:57) Yellowstone National Park ๐๐บ
(1:04:57) À La Poubelle vs. Fantastique” ๐๏ธโจ
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