Afleveringen
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Val DuVernet is a B2B eCommerce Veteran that spent a large portion of her career building the McKesson B2B program. Now, as an independent consultant, Val is helping a larger spectrum of B2B companies enable and adopt more sophisticated B2B eCommerce programs. We discuss many topics such as how important CRM and data is in the process as well as balancing, culture, technology, and sales.
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Denis Dyli is the founder of Uncap and has been in eCommerce for over a decade. Like many of us in the eCommerce world, he started with Magento and eventually found his way to Shopify as the market changed over the years. We discuss his specialization of Shopify B2B and how the rise of Shopify is now coming to the b2b world for distributors and manufacturers.
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Carlos Camacho started out growing through the ranks in B2C eCommerce that eventually evolved into B2B eCommerce leadership. Currently, he leads eCommerce at Bausch & Lomb, a leading global eye health company operating in both direct to consumer and B2B markets. We discuss what it takes to create change in large B2B organizations that need to see incremental results but also have massive multi year digital transformation projects looming over them.
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Greg Gesswein is a fourth generation distributor owner operator that has digitally transformed a 100 plus year old company. Gesswein is on their third generation of B2B eCommerce and has also modernized their ERP system to Acumatica. With a mix of modern SaaS platforms, Shopify and Acumatica, Gesswein is able to accelerate digital adoption and best in class features. We discuss the challenges of modernizing a legacy business and what it took to get to new SaaS platforms.
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Mark Brohan, Senior Vice President, B2B and Market Research at Digital Commerce 360, is our first threepeat guest! He is arguably the first and only real historian of B2B eCommerce and saw its come up years ago. We discuss the history of how we got here and what we are seeing in 2025. With looming Tariffs and economic uncertainty, the digital leaders seem to always be the ones that come out on top.
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Ljubitza Frkovich Mallqui, leads digital transformation at Promelsa, a Peruvian distributor of construction and electrical equipment. Ljubitza has helped Promelsa shift from an entirely offline business to a multichannel digitally enabled business. We discuss the journey of getting eCommerce started, integrated with their ERP, and the more advanced needs as they continue to grow around CRM, AI, and other technologies.
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Sarah Falcon got her start in tradition B2C eCommerce that led to B2B eCommerce in the early days of building a customer portal. That led her to Justin King and B2X partners which has no transformed into The B2B eCommerce association. Sarah is leading the charge bringing industry leading information to manufacturers and distributors around the world. We discuss the challenges our industry faces as we are still in the early stages of modernization.
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Scott Detar has been in the trenches of distribution for over 18 years at EB Bradley. EB Bradley is a building materials distributor in the west coast that has evolved their B2B eCommerce experience over the last ten years. We discuss the challenges of this evolution and what they have done to improve adoption as it becomes more and more important to their business.
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Marc Vasquez has a mix of a technical, business and sales background, which led to a perfect transition into B2B eCommerce. He know leads eCommerce at Ideal Clamp Products, a holding manufacturer of 7 brands with a global presence. We discuss the challenges of a B2B eCommerce for a mid market enterprise with multi-website requirements and multiple ERPs due to acquisitions. We discuss both the technical and cultural challenges of enabling B2B eCommerce for distributors but also direct selling as a manufacturer.
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Denis Clifford cut his teeth in B2B eCommerce by playing a pivotal role in rolling out the first B2B eCommerce systems and processes for global beverage company Heineken. Realizing the complexity of a global B2B eCommerce setup, Denis saw value in composable architecture and moved over to his new role at Virto Commerce. We discuss that people and processes are still the larger hurdle for B2B eCommerce ahead of technical challenges.
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Jack Freeman is a repeat guest and partner at PeakSpan Capital who makes series A, B, and C investments in eCommerce related software companies. PeakSpan recently invested into PDQ (delivery logistics for Shopify), Sales Layer (PIM software), and ShipHawk (Logistics). We discuss that growing trend of manufactures and distributors realizing the value of new and innovative software solutions that enhance end to end digital transformation from customer acquisition to last mile delivery.
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Kyler Nixon has run marketing and sales for a mid market distributor, Gemplers, where he learned the ins and outs of B2B eCommerce. Now, as an independent consultant, Kyler is helping mid market distributors to grow via modern eCommerce and marketing strategies. We discuss the common mistakes and solutions manufacturers & distributors face when scaling B2B eCommerce, specifically around acquiring new customers.
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Jennelle McGrath is the CEO of Market Veep, a full service marketing agency. We discuss the importance of marketing in manufacturing & distribution, and how tools like Hubspot can play a critical role. Hubspot allows companies to unify their CRM, marketing, and operations. We discuss the challenges of keeping sales, marketing, and operations working in unison to progress eCommerce forward in a positive direction.
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Co-host Isaiah Bollinger, and Timothy Peterson host our first 2025 Solocast where we cover they key trends we are seeing in B2B eCommerce. We make our top 5 predictions such as how AI will impact B2B eCommerce and much more. Predictions are always and don't always come trust but one thing we know for certain is that being setup to be flexible and pivot as the market changes is key to winning in manufacturing & distribution.
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Colin Boothe has spent his entire career in the Netsuite ecosystem. In fact his experience goes back a previous generation to his father who also started early on in the Netsuite world. Colin Boothe companies, Esonus, builds Suiteapps and helps companies leverage Netsuite which often involved integrating with eCommerce platforms like Shopify or BigCommerce. We discuss how ERP and eCommerce are becoming more and more closely aligned and why its so important to think about both together and not in a silo.
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Justin King's mission is to educate and train the B2B eCommerce industry. There is so much to learn to level up the manufacturing and distribution industry to become more self sufficient with digital strategies. B2B eCommerce is a central place that manufacturers and distributors need to invest in, but without the proper knowledge they will not succeed. Justin is assembly the best content and training in the industry with the B2B eCommerce association and their first certifications are now available!
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Znode is an eCommerce platform entirely focused on B2B eCommerce. Rupesh Agrawal talks about how there are so many complex scenarios regarding B2B that its not possible for any one platform to tackle all of them. Znode makes tackling such challenges easier and easier with their pure focus being to help manufacturers and distributors sell more online.
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Boris Lokschin started Spryker out of Germany to assist companies with complex commerce needs. B2B is often much more complicated than B2C and naturally the mission of Spryker to democratize complex commerce led Spryker to became more and more focused on B2B. We discuss different scenarios involving complex commerce and how they apply to manufacturers or distributors.
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Matt Eichner is the Executive Chairman & President at Emporix, a modern B2B eCommerce platform built for complex processes. Matt Eichner helped build Endeca as an SVP and was a Director at Google for 12 years. He recently joined Emporix in 2024 to disrupt commerce with a process driven platform designed to handle and adapt to complex business processes. We discuss how B2B eCommerce is often held back by complex processes that cannot be achieved without heavy customizations and how to solve such a problem.
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Alex Witcpalek spent his entire career in the B2B space such as SaaS companies like Conexiom that automate B2B ordering processes. Alex started Continuum to solve B2B returns which are often the most expensive order for distributors and manufacturers. By creating a holistic digital solution for B2B returns, Alex is able to get manufacturers and distributors massive ROI in a short period of time. We go beyond returns and discuss the future of distribution and how to stay relevant in 2025 and beyond.
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