Afleveringen
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In this episode of The Healthtech Marketing Show, host Adam Turinas sits down with Kerry Cunningham and Health Launchpad principal Mark Erwich, experts in B2B marketing strategy, to discuss the complexities of engaging buying groups and the modern B2B buyer's journey.
Drawing from recent research, Kerry reveals eye-popping insights that challenge traditional marketing approaches and offer a new model for engaging potential customers.
Kerry shares statistics about when and why buyers initiate contact with sellers and why this knowledge is crucial for creating effective marketing strategies.
Kerry and Mark explain the shift from lead-based marketing to a focus on active buying groups, exploring why individual leads are no longer effective indicators of purchase intent.
Kerry provides practical advice on identifying and engaging multiple stakeholders within target accounts, emphasizing the importance of quality engagements over quantity.
In this episode, you will learn:
The "70% Rule": Discover why buyers typically initiate first contact with sellers when they're 70% through their buying journey and how this impacts your marketing strategy. Buying Group Dynamics: Learn about the average size of B2B buying groups (about 10 stakeholders) and strategies for engaging multiple decision-makers within an organization. Quality Over Quantity: Understand why focusing on quality engagements is more effective than pursuing a high volume of leads, and how to measure meaningful interactions. Leveraging Anonymous Data: Gain insights into how to use anonymous website traffic and third-party intent data to identify and engage with in-market accounts. Rethinking Metrics: Learn why traditional lead conversion rates can be misleading in modern B2B marketing, and discover new, more relevant ways to measure marketing effectiveness. Content Strategy Evolution: Explore the changing role of gated content in B2B marketing and strategies for balancing lead capture with content accessibility to build trust early in the buyer's journey. -
How can marketers leverage the latest AI developments, tools, and strategies to reshape their approach to healthtech marketing? AI expert Casey Meehan offers practical advice on continuously pushing the boundaries of AI tool capabilities while maintaining the human touch in marketing efforts.
Episode Highlights:
Casey introduces his IPO (Input, Process, Output) framework The 90-day sprint approach to adopt AI effectively. Insights into cutting-edge tools like Notebook LM and Claude 3.5 Sonnet Is AI-generated content harming SEO and website traffic? Strategies for maintaining visibility in an increasingly AI-dominated search landscape Best practices for balancing AI usage with human input in content creation the growing importance of AI-powered search tools like Perplexity and strategies for making content citable by these new platforms. Tips for leveraging AI in personal projects to build skills applicable to workHealth Launchpad has covered this topic extensively. Check out the AI Resource Center.
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Learn the best practices, tips, and tricks for mastering the complexities of product marketing. I am joined by Michael Gemmati, who shares real-world examples from his extensive career and offers listeners actionable tips to apply to their product marketing efforts. Listen now to raise your product marketing game and drive better organizational results!
Michael Gemmati is all in on product marketing. As Head of Marketing and Portfolio Strategy at Health Recovery Solutions, he shapes the company's product marketing strategy and has all of his marketing responsibilities.
Michael shares his unusual journey to becoming a product marketing expert. He explains why product marketing is a critical function in any health tech organization and how it serves as the bridge between technical development and customer communication. He emphasizes the importance of being deeply customer-centric.
In this episode, you will learn
The definition and scope of product marketing in health tech Essential skills and responsibilities of an effective product marketer Strategies for mapping and understanding the customer journey Techniques for gathering and leveraging customer insights The evolving landscape of product marketing, including challenges with SaaS and AI solutions The importance of cross-functional collaboration in product marketing Practical advice for organizations looking to enhance their product marketing capabilitiesHope you love it!
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B2B2C is the increasingly prevalent hybrid approach to marketing. It involves selling to businesses, which then market to their own customer base.
Bonni DeWoskin is a fractional CMO specializing in health and age tech. She shares her deep experience of B2B2C and how to do it well.
In this episode, you will learn:
The definition and importance of B2B2C marketing in health tech Strategies for balancing B2B and B2C How to view the customer journey holistically Tips for leveraging B2B partners as channels to reach end consumers Budgeting considerations for B2B2C marketing Technology considerations, including HIPAA compliance Best practices for creating detailed customer journey maps The importance of tailoring messaging for both B2B and B2C audiencesI learned a lot. I think you will, too.
Peace
Adam
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Rural Health is a low priority for most healthtech firms. You may be missing a golden opportunity! In this episode, I am joined by Karsten Russell-Wood, the Chief Marketing and Experience Officer of Equum Medical, to examine rural healthcare in depth. Karsten sheds light on rural health's unique challenges and opportunities, particularly for telehealth and digital health solutions.
With 15% of the US population residing in rural areas but less than 10% of providers serving these communities, the need for innovative solutions is painfully acute. Karsten explains how telehealth is bridging this gap, bringing specialist care to critical access hospitals and helping to stem the tide of patient outmigration.
Marketing to this audience requires a different approach emphasizing personal relationships, community engagement, and understanding local needs. Karsten shares insights on effective channels for reaching rural healthcare decision-makers, including targeted events and, surprisingly, Facebook.
This episode also touches on the broader impact of rural hospitals on their communities, highlighting how these institutions are often cornerstones of local economies and social structures. Learn about the financial challenges facing rural hospitals and how collaborative purchasing groups are helping to level the playing field.
Episode Highlights:
The scale and importance of rural healthcare in the US, including statistics on the population served and the number of critical access hospitals. How telehealth and digital health solutions are addressing unique challenges in rural healthcare, such as specialist shortages and geographical isolation. Effective marketing strategies for reaching rural healthcare decision-makers, including the surprising effectiveness of Facebook for community engagement. The critical role rural hospitals play in their communities, both as healthcare providers and economic anchors. The value of personal relationships and community engagement in marketing to rural healthcare organizations. How collaborative purchasing groups are helping rural hospitals overcome financial challenges and gain better access to resources. The importance of providing education and marketing support to rural hospitals implementing new telehealth services. -
Yup. It's happening. AI is hurting the effectiveness of many people's SEO strategies. In this eye-opening episode, host Adam Turinas is joined by SEO experts Karen Finn and Danny Goodwin to take a hard look at the impact of AI on Search.
Danny is the Managing Editor of Search Engine Land & SMX, and Karen is Health Launchpad's SEO lead.
Adam, Danny, and Karen explore how artificial intelligence reshapes the search landscape and what it means for healthcare technology marketers.
Traditional SEO tactics are feeling the pain as Google rolls out its Search Generative Experience (SGE) and AI-powered overviews. There are some startling insights about declining organic traffic and the shrinking real estate for non-paid search results.
In this episode you will learn:
The latest developments in AI-driven search and their impact on SEO How Google's SGE is changing the game for content creators and marketers Strategies for maintaining visibility in an increasingly AI-dominated search landscape The growing importance of quality content and user experience Tips for diversifying traffic sources beyond organic searchYou can read a deep-dive, article about this here.
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In this episode of the Health Tech Marketing Show, Adam is joined by Mark Erwich, a super-experienced healthcare technology marketer, to discuss the importance of customer marketing and how to implement it in your organization effectively.
Given how hard it is to win new customers, keeping and growing your current customers is even more important. t is much easier and more cost-effective to retain and grow current relationships than to acquire new ones.
As Mark points out more businesses have shifted towards subscription-based models putting more emphasis on increasing Annual Recurring Revenue (ARR)
Mark reviews several strategies for creating customer advocates. This includes celebrating customer success through case studies, testimonials, and references.
The next level in customer marketing is to implement customer champion programs where customers are involved in press stories, webinars, and events. Social media is used to amplify this.
Mark also stressed that thought leadership content is key to keeping top of mind with champion customers.
advancedIn more advanced programs, customers are involved in product development through Customer Advisory Boards.
We discussed how to manage negative feedback and churn risk. Close collaboration between marketing and customer success teams is critical in addressing concerns promptly and effectively.
Lastly, we discussed measuring the impact of customer marketing efforts by tracking retention rates, customer participation, and the influence of advocacy on new business acquisition.
Key takeaways from this episode include:
The growing importance of customer marketing in the subscription-based economy Strategies for creating customer advocates through celebration, education, and engagement The need for collaboration between marketing and customer success teams to manage churn risk The significance of measuring the impact of customer marketing efforts on retention and growth Best practices for implementing a successful customer marketing program aligned with business objectivesYou can learn more about how to implement customer marketing in this post.
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In this episode of the Healthtech Marketing Show, Adam Turinas and Mike Campana, a long-time healthcare IT marketing executive, discuss buyer journey mapping.
In Mike’s view, the traditional marketing funnel is flawed. Buyer journey mapping is a better way to understand buyer behavior and develop a plan to engage buyers throughout their journey.
Mike walks through the five key stages of the buyer journey:
Horizon Scanner Explorer Hunter Active Buyer ClientHe describes the buyer’s objectives, information needs, and which marketing tactics to use at each stage. He has developed his framework for persona mapping. This is important in aligning sales and marketing around the buyer journey.
Mike describes best practices for marketers looking to get started with buyer journeys, how to create effective ones, and put them to work.
He emphasizes the importance of involving sales, identifying content gaps, and making the buyer journey iterative.
You will learn:
Why buyer journey mapping is a must-have for B2Bmarketers The 5 key stages of the buyer journey and how toengage buyers at each stage Frameworks and processes for effective personamapping The KPIs and metrics to track across the buyerjourney How to align sales and marketing around thebuyer journey Practical tips to get started and avoid commonpitfalls with buyer journey mappingRead the Q&A with Mike here.
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In the final session of the Healthtech Marketing Summit, Casey Meehan, AI and Marketing specialist and long-time partner of Health Launchpad, took the stage to share his insights on how to harness the power of AI to transform your marketing efforts.
Casey has a decade of experience running a content marketing agency and a passion for AI that dates back to 2018. Casey has become an expert in integrating AI into various aspects of marketing, from content creation to campaign optimization and decision-making processes.
Casey's expertise in AI has been instrumental in reshaping how Health Launchpad approaches day-to-day work, boosting productivity. He has also helped developed some unique ways to leverage AI in our ABM practice.
In this session, Casey will guide you through a range of AI applications in marketing, from basic use cases to more advanced techniques. He emphasizes the importance of gathering and organizing source material, drafting, and editing when working with AI tools to ensure the best results. Casey also shares his insights on the most effective AI models for various marketing tasks, such as Google's Gemini for general use, Anthropic's Claude 3 for writing, and Perplexity AI for research and fact-checking.
1. A three-step framework for working with AI: gathering source material, drafting, and editing.
2. How to use AI to generate more effective email responses, saving time and effort.
3. Techniques for creating engaging social media content using AI, including generating buzzwords, trending topics, and novel connections.
4. Best practices for editing AI-generated content, from fact-checking and reducing hallucinations to improving clarity and grammar.
5. Strategies for repurposing AI-generated content across various formats, such as podcast outlines, video scripts, and newsletters.
6. An introduction to AI agents and their potential applications in marketing workflows.
7. How to integrate AI into marketing workflows using tools like Zapier, with a practical example of automating email responses.
8. The importance of continuously updating and organizing source material to improve AI-generated content over time.Casey's session will provide you with a comprehensive understanding of how AI can be leveraged to enhance marketing efforts, boost productivity, and drive better results. By following his practical tips and strategies, marketers can start integrating AI into their workflows and unlock new opportunities for growth and success.
Check out more posts like this in the Health Tech MarketingLearning Center . Sign-up to our weekly podcast. Follow me or connect with me on LinkedIn. I publish videos and articles on ABM and health tech marketing. Buy Total Customer Growth: Our book on how to win and grow customers for life with ABM and ABX. Work with me directly. Let’s book a growth session and we can explore ways you can improve your marketing using the latest techniques in account-based marketing. -
How do you build a go-to-market (GTM) engine that operates beyond expectations? In this episode of The Healthtech Marketing Show, we explore strategies and best practices for achieving GTM success in healthcare technology.
This is part 4 of 5 sessions from our recent Healthtech Marketing Summit held on April 29th. This session, "Building a GTM Engine," featured a panel of experts led by Bob Blount, Principal at Health Launchpad. Joining him were Bob Abrahamson, Chief Marketing Officer at pCare; Cathy Finley, Senior Vice President of Marketing & Product Management at Dr. Evidence; and Ben Person, CEO of Tenon. Together, they unpacked the essential components of an effective GTM strategy.
In this episode, you'll learn about:
The crucial role of thorough market segmentation and customer profiling in creating a solid GTM foundation. Proven tactics for developing value propositions and messaging that truly resonate with your target audience. Strategies to maximize content efficiency and ensure consistency across multiple channels and touchpoints. The power of close collaboration between marketing, sales, and product teams to drive a unified GTM approach. Best practices for aligning your Sales Development Representative (SDR) strategy with your business model and sales cycle. Key elements of a robust marketing tech stack and how to leverage them for data-driven optimization. How to navigate the complex compliance landscape in healthcare and stay ahead of evolving regulations. Adapting to market shifts and maintaining the relevance of your messaging and value propositions. Prioritizing a customer-centric mindset throughout your GTM strategy. Measuring and optimizing GTM performance using key metrics, dashboards, and integrated CRM and marketing automation systems.Tune in to gain actionable insights that can help you fine-tune your go-to-market strategy and drive success in the competitive healthtech landscape.
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In this episode, Ben Person, CEO of Tenon, and Kelly McDermott, CMO of Caregility, shared their experiences and strategies for embracing Account-Based Marketing (ABM) to drive complex B2B sales in the healthcare technology sector.
This delves into the challenges faced by healthcare technology companies and how ABM can be a game-changer in aligning sales and marketing efforts, personalizing outreach, and ultimately, shortening sales cycles and driving revenue growth.
Ben and Kelly share real-world examples, practical advice, and actionable tips for implementing a successful ABM program.
In this podcast, you will learn:
Why ABM is crucial for driving complex B2B sales in the healthcare technology industry How to align your sales and marketing teams for ABM success The role of intent data and personalization in engaging key decision-makers Strategies for measuring the ROI of your ABM program Tips for starting small, scaling up, and continuously refining your ABM approach The importance of executive buy-in and fostering a data-driven culture Actionable insights to help you shift your mindset and embrace ABM in your organization -
In this episode we bring together a panel of marketing executives from leading healthtech companies to share their insights on the evolving state of branding in the industry.
Moderated by Matthew Piette, former head of brand marketing at Philips Healthcare and Exact Sciences Corporation, the discussion features Karsten Russell-Wood (CMO, Equuum Medical), Trina Claggett (VP of Marketing, SpinSci), Justin Metz (Content Lead, healthlaunchpad), and Patty Enrado (Sr. Director of Client Content, HIMSS Media).
The panelists delve into building brand, reputation, and authority in the increasingly complex healthtech landscape. They explore strategies for developing thought leadership, creating authentic content, leveraging corporate citizenship initiatives, and cultivating diverse, authentic spokespeople. The discussion also covers crafting compelling brand narratives, ensuring consistency in messaging, and forming strategic partnerships to demonstrate value and credibility.
Key topics addressed in this episode include:
Developing robust thought leadership strategies Creating authentic and meaningful content Leveraging corporate citizenship and employee advocacy Identifying and cultivating authentic spokespeople Crafting compelling brand narratives Ensuring consistency and clarity in brand messaging Forming strategic partnerships and collaborations Measuring brand authority through engagement and retention metrics Adapting to the evolving buyer's journey Being bold, interesting, and genuine in brand storytellingThroughout the conversation, the panelists share their experiences, best practices, and actionable recommendations for healthtech marketers looking to build authentic, purpose-driven brands that resonate with their target audiences in today's dynamic market.
View the in-depth article and the webinar recording
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In this replay of the first session from the Healthtech Marketing Summit, we dive into the evolution of demand generation in the healthtech industry. The session is moderated by Adam Turinas, CEO and founder of healthlaunchpad, a healthtech marketing agency. Adam is joined by an expert panel featuring Matt Carollo (HIMSS), Hannah Drake (healthlaunchpad), Lucy Railton (Drummond Group), and Adam Rosenberg (RX Lighting).
The discussion covers:
Insights from a recent HIMSS survey on the healthcare IT buyer journey, including the complexity of the buyer collective, lengthening buying cycles, and the importance of proven success and interoperability Perspectives on the challenges of balancing freely sharing information vs. gated content to generate leads The effectiveness of trade shows, webinars, events, intent data, and referral marketing in driving demand The diminishing returns of tactics like Google ads and the need to provide real value in content marketing Using a mix of first-party, second-party, and third-party intent data to identify in-market accounts and individuals Shifting from measuring leads to measuring revenue influence and partnering closely between marketing and sales The importance of investing in brand awareness as part of an overall account-based marketing approachThroughout the session, the panelists share candid insights and tips based on their experiences across a range of healthtech organizations. The conversation sets the stage for a deeper dive into account-based marketing in a later session.
View the webinar
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In this episode I sat down with Bobby Guelich, Co-Founder and CEO of Elion Health (https://elion.health/), to explore the evolving world of comparison websites in the healthcare technology industry.
As the health tech landscape grows increasingly complex, comparison sites have emerged as valuable resources for buyers to navigate their options and for vendors to showcase their solutions.
But beyond just facilitating matches, these platforms also generate a wealth of valuable data on buyer behavior and intent.
In this conversation, you'll learn:
- How comparison websites like KLAS, Gartner, G2, Capterra, and Elion Health are helping healthcare organizations make sense of the crowded health tech vendor landscape
- The differences between first-party, second-party, and third-party intent data and why comparison sites offer particularly valuable signals for health tech marketers
- How to leverage comparison site data to identify in-market accounts, trigger targeted campaigns, inform content strategy, and enable sales-marketing alignment
- Strategies for proactively engaging with comparison websites to boost your visibility and drive conversions
- The future of healthcare comparison websites and how they will continue to shape the industry
Whether you're a health tech marketer looking to gain an edge or a healthcare leader seeking to stay on top of the latest innovations, this episode offers valuable insights into an important trend shaping the industry. Tune in to learn how you can tap into the power of comparison websites and intent data to connect with buyers and drive growth.
You can reach Bobby at [email protected] -
In this episode of the Health Tech Marketing Show, Adam Turinas, CEO of healthlaunchpad, sits down with two industry experts to discuss the latest best practices in using AI for content creation. Casey Meehan, founder of Blazing Zebra, and Lucy Railton, VP of Marketing for the Drummond Group, share their insights and experiences on leveraging AI throughout the content creation process effectively.
Casey and Lucy review how they approach content creation, from developing buyer-based strategies to ideation, drafting, editing, and creating publication-ready content. They also discuss the pros and cons of various AI tools and provide actionable tips for marketers looking to integrate AI into their content marketing strategies.
In this episode, you'll learn:
How to use AI to develop comprehensive buyer personas and guide your content strategy Techniques for using AI to generate novel content ideas and angles Best practices for creating high-quality first drafts with AI assistance Strategies for editing and refining AI-generated content to ensure accuracy and brand alignment Tips for enhancing your content with AI-generated visuals and fact-checking The pros and cons of popular AI tools like ChatGPT, Jasper, and Claude 10 actionable steps you can take today to start leveraging AI in your content creation processWhether you're new to AI or looking to optimize your existing AI-powered content workflows, this episode is packed with valuable insights and practical advice from industry leaders.
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In this episode of the Health Tech Marketing Podcast, host Adam Turinas sits down with Patty Enrado, Senior Director of Content at HIMSS Media, for an illuminating discussion on the power of brand storytelling in healthcare technology. Patty shares her wealth of experience and insider tips on how health tech companies can cut through the noise and forge meaningful connections with their target audiences.
Key topics covered include:
• The essential elements of a compelling health tech brand story, from showcasing customer empathy and unique purpose to leveraging subject matter experts
• How HIMSS Media helps companies build their brands through comprehensive content audits, integrated campaigns, and targeted distribution
• Real-world examples of successful brand storytelling initiatives, including a recent 5-part HIMSS TV series on data analytics
• Strategies for repurposing foundational content assets into multiple formats to maximize reach and impact
• Insights from HIMSS' proprietary research on the health tech buyer's journey, including the growing importance of product demos and in-person events
• The potential impact of AI and emerging technologies on brand storytelling, and how marketers can navigate this evolving landscape
Whether you're a startup looking to establish your brand voice or an established player seeking to reinvent your narrative, this episode offers actionable advice and inspiration for all health tech marketers. Tune in to learn how you can partner with HIMSS Media and tap into the latest storytelling strategies to build lasting audience connections and drive business growth.
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In this episode of the show, we explore the concept of purposeful branding in healthcare technology and its potential to drive both business success and positive change. Our guests, Steffany Whiting, Executive Vice President of Marketing at iMethods, and Matthew Piette, former Head of Brand Marketing at Exact Sciences and Director of Brand for Philips, share their insights and experiences in building and maintaining purposeful brands in the healthcare industry.
In this episode we cover:
Defining purposeful branding and its unique application in healthcare How iMethods has built a strong purposeful brand and the impact it has had on their business Innovative programs for engaging employees in a company's mission Challenges of embedding a purposeful culture in larger organizations Making brand purpose real and measurable through patient testimonial videos and measurable goals The ROI of a meaningful mission The role of individual employees in becoming purposeful brand ambassadors Advice for healthcare technology marketers looking to embrace purposeful brandingSteffany delves into how iMethods has built a strong, purposeful brand by focusing on changing lives, serving the community, and living out its core values. She discusses the impact this approach has had on employee retention, client loyalty, and business growth, and shares some of the innovative programs iMethods has implemented to engage employees in the company's mission.
Matthew brings his experience from larger organizations, discussing the challenges of embedding a purposeful culture in these companies and the importance of senior leadership understanding and communicating the brand's purpose. He also shares examples of how Exact Sciences and Philips have made their brand purpose real and measurable through patient testimonial videos and measurable goals.
Together, Steffany and Matthew offer valuable insights and advice for healthcare technology marketers looking to embrace purposeful branding in their organizations. They discuss the unique application of this concept in healthcare, the ROI of a meaningful mission, and the role of individual employees in becoming purposeful brand ambassadors.
This episode is a must-listen for anyone interested in the power of purposeful branding to drive both business success and positive change in healthcare.
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In this episode of the Healthtech Marketing Show, host Adam Turinas is joined by Kelly McDermott, CMO of Caregility, and Ross Whittaker, InterSystems NA Marketing Director, to explore the evolving role of Sales Development Representatives (SDRs) in the health tech industry. The guests discuss the differences between SDRs, BDRs (Business Development Representatives), and MDRs (Market Development Representatives), and share insights into the typical activities and success metrics for SDRs.
The conversation delves into the challenges of keeping SDRs motivated and the importance of celebrating small wins and providing a clear career development path. Kelly and Ross also examine the role of SDRs in Account-Based Marketing (ABM) scenarios and long sales cycles, highlighting the need for close collaboration between Marketing, SDRs, and Sales.
The guests debate the pros and cons of having SDRs report to either Marketing or Sales, concluding that the most important factor is having a leader who understands their value and is invested in their success. They also discuss the use of intent data and lead scoring to help SDRs prioritize their outreach, and share their experiences with outsourcing the SDR function versus building it in-house.
Throughout the episode, Kelly and Ross offer valuable tips for success with SDRs, including the importance of patience, investing in training, encouraging curiosity, and being a student of the craft. As the health tech industry continues to evolve, the role of SDRs is becoming increasingly critical for organizations looking to drive growth and build strong relationships with their customers.
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Losing a job, whether planned or unexpected, is a challenging experience that most professionals face at some point in their careers. In this episode of the Healthtech Marketing Podcast, we dive deep into the job search journey, providing actionable advice and valuable insights to help you find your next opportunity in the health tech industry.
Our expert guests, Fred Mather, a longtime sales executive and member of Pavilion's leadership team, and Erik Johnson, a seasoned tech marketing leader, share their personal experiences and offer guidance on navigating the complex process of finding a new job.
This episode covers all the essential aspects of a successful job search, from coming to terms with job loss and establishing your unique value proposition to leveraging your network and preparing for interviews.
Discover the power of secondary connections and how they can unlock hidden opportunities, and learn about valuable resources, such as industry-specific communities and state-funded education programs, that can help you enhance your skills and stand out to potential employers. Our guests also discuss the importance of maintaining a positive attitude, staying persistent, and learning from disappointments throughout the job search process.
Whether you're a seasoned executive or a rising star in the health tech industry, this episode will provide you with the tools and strategies to help you find your next gig.
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In this episode of the HealthTech Marketing Show, guest Stacey Danheiser, founder of Shape Marketing, shares her insights on the power of internal marketing for healthcare technology marketing leaders. Danheiser emphasizes the importance of treating internal stakeholders as customers and educating them on the value of marketing in driving business success.
The episode explores the differences between B2C and B2B marketing, highlighting the need for B2B marketers to demonstrate how their efforts directly impact revenue and customer acquisition. Danheiser introduces three foundational competencies for marketing leaders: understanding the role and perception of marketing within the organization, knowing customers through research and insights, and deeply understanding the business itself.
Danheiser stresses the significance of investing in customer research, as it allows marketing leaders to gain credibility and influence within their organizations. By becoming the go-to expert on customer insights, marketers can position themselves as strategic partners in driving growth and success.
The episode also covers the importance of creating an internal marketing plan, aligning marketing efforts to the full customer lifecycle, and investing in one's own growth and development as a marketing leader. By implementing these strategies, healthcare technology marketing leaders can unlock the full potential of their teams and demonstrate the critical role marketing plays in achieving business objectives.
Listeners will come away with a deeper understanding of how internal marketing can elevate their influence and credibility, as well as practical strategies for implementing effective internal marketing approaches within their organizations.
Here's a link to the scorecard:
https://confidentmarketer.scoreapp.com/
Here's a link to my website/ program:
https://www.shakemktg.com/ascend
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