Afleveringen
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We're talking about a topic today that miiiiiight seem a little…
Um. Unsexy? Boring?
But stay with me, friend, because I promise you…
We're talking about the unsung superhero of the content marketing world!
It's the thing MOST of us are not thinking about when we create content, write our newsletters, and post that blog:
HOW EDITING IS REALLY A SEXY BEAST.
Okay, maybe not a sexy BEAST.
But it's a vital part of keeping your readers from losing interest and ignoring you.
Pssst - This is not Mrs. Fussypants talkin' grammar or typos.
We're talking about that moment where we write a thing…
And it gets messy. Saggy. Wander-y.
Then we don't know how to get back to our original point.
**That's when we lose readers.
Do that over & over again and your readers stop trusting you.
Stop reading you. Stop engaging with you.
That's why you need to meet today's smarty pants, Gillian Hill.
Gill's the go-to copywriter & editor for professional writers.
She has bowled me over manymanymany times with her deep understanding & explanations of writing and editing.
Listen and learn from Gillian, who will keep you from leaving your readers hanging or losing them halfway through your content pieces.
Here's what she demystifies for us: (no red pen in sight)
1. How editing keeps your audience HOOKED.
It's not about catching mistakes. It's about creating a clear, engaging journey that makes readers nod along.
2. Her Hub-and-Spoke model: a practical framework to keep your messaging on point.
3. The writer's Pit of Despair: even professional writers spiral into self doubt. We talk about how to stay out of it.
4. AI for the assist: spar with your favorite robot to help polish your drafts.
Are you a seasoned writer or just someone tryna cross “write my dang newsletter” off your list?
Doesn't matter! This episode will improve & ease-ify your content creation.
Links:
Grab Gill’s free Hub-and-Spoke Editing Guide (no opt-in required!)
https://pages.gillhillwritingservices.com/hubandspoke
Follow Gill on Instagram for hilarious editing fails and English gone wrong
https://www.instagram.com/gillhilledits/
Join Gill’s newsletter for deep dives into copywriting and editing for word nerds.
www.gillhillwritingservices.com
www.linkedin.com/in/gillhillwritingservices
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MMmmm, The Orgasmic Potato Technique made you curious, right? Leave it to a seasoned copywriter to make you look!
Kim Kiel, a seasoned copywriter & brand voice expert with over 17 years of experience, unleashes her expertise today.
Because...
Even though AI has become our friend and may keep us from starting at a blank page…
Writing GREAT copy still requires your brain.
And there's no need to feel intimidated or put it off one more minute.
Kim shares her recipe for writing tantalizing sales copy that gets your prospects begging for more with a cheeky, fun approach.
Listen to learn how to lead your audience through a sales journey, from getting to know you to red hot & ready to buy.
We chatted about:
-When it's time to work with a copywriter
-Copywriting trends & common copywriting mistakes you can avoid
-Her favorite framework formulas that help you capture your audience's attention and let your unique voice come through
-Learn Kim's practical wisdom to create compelling copy without the overwhelm.
PLUS: Get access to Kim’s "Sales Copy Scorecard" to assess and elevate your own copy here at https://www.kimkiel.com/scorecard
Find Kim here:
Website: www.kimkiel.com
Instagram: www.Instagram.com/kim_kiel_copy
LinkedIn: https://www.linkedin.com/in/kimkiel/
Ill Communication Podcast: www.kimkiel.com/podcast
And THANKS for leaving a review if you enjoyed this podcast!
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Zijn er afleveringen die ontbreken?
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If you feel like sharing your ideas is way harder than it needs to be…
Or you’re not sure how to sound like you instead of some compilation of everyone else...
Then this episode of Content Creation Made Easy is gonna be your new bff.
First up, I'm celebrating my 250th episode!!! <<Overuse of exclamation points ON PURPOSE! Whooo hooo!!
But more importantly, I'm spilling the secrets in this solo episode on why it's so hard to sound like the real us…
And how we can make it easier.
I'm zooming in to help you express your expertise, brilliance, magic (whatever you wanna call it) in a way that feels genuine and without a noisy "look at me" approach.
Here's what I'm sharing today:
1. Discover Your Brand Voice: at this point in marketing, it's crucial to sound like you. I unpack how to start figuring out what that actually means and what that sounds like.
CLUE: It's more than just using your favorite catch phrases – it’s about being consistent & real across all platforms.
2. Bust the Messaging Myth: Perfect messaging doesn't exist. Chasing it is a waste of time. Let me show you how to embrace "good enough" messaging that wows your audience.
As usual, you'll leave with tangible tips you can put into play right away.
You deserve to feel more confident in how you come across (Brand Voice) and the words you use to connect with your audience (Brand Messaging).
Remember to grab the Backstage Brilliance Marketing Toolkit to get the 21 Infinite Content Prompts that'll help you sound more like you and focus your message on your audience!
https://www.jenliddy.com/toolkit
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It's not like you need me to tell you how nurturing your audience develops trust & relationships.
How it creates connection & value.
And (dolla dolla bills...) it's the thing people often need before they hit the "BUY NOW" button.
And.
So.
But.
ALL THE TIME people tell me how much they struggle to nurture their EMAIL audiences…
(Cuz this shit isn't easy!)
I'm delivering you an expert who's got real-life ACTIONABLE advice to help you do exactly that!
Meet Breanna Owen, an email expert & communication strategist who's gonna show you on today's episode of Content Creation Made Easy…
-The 5 email sequences your business needs now
-How to alleviate your workload with email
-Using automations while maintaining a personal touch
-Wringing more out of every email you write
-Use email to bring value AND create more S A L E S
***Cuz we're not here writing emails for the sake of it. Put your emails to work FOR YOUR BUSINESS!
Breanna is extremely generous in this episode, sharing practical advice on strategically using email sequences to maintain a strong connection with your clients….
Keep them engaged after their initial spark of interest…
And seamlessly guide them through the journey of working with you!
Not to mention, with her advice, you’re more likely to see repeat business and referrals.
Breanna’s approach is down-to-earth and tailored to match your business.
Whether you're just starting out and need a solid welcome sequence or you’re looking to nurture existing clients, Breanna offers valuable insights.
ALSO MOST IMPORTANTLY! Please weigh in on your opinion of peanut M&MS or peanut butter M&Ms. WE MUST KNOW!
Find her at
https://www.owenyourmark.com
https://www.instagram.com/owenyourmark
And be sure to grab her resource: MAKE IT AUTOMATED — KEEP IT PERSONAL
7 ways to create genuine connection with email sequences
https://owenyourmark.com/keep-it-personal/
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It can't only be ME who's felt exhausted by the constant need to create content, right?
We all know it's something we 'need' to do & 'should' do - to grow our business, create trust with our audience, blah blah blah.
But what happens when you feel BLAH about creating content?
Whaddya do you do when you're on the edge of "I just don't wanna anymore"?
It's a reality for anyone marketing their business. Because sometimes it's incredibly hard to stay motivated and keep going.
This is why I invited Linda Perry to speak with us on today's episode of Content Creation Made Easy.
Linda not only has a background as a former attorney, copywriter, and coach for over a decade, but her expertise with the "Why Assessment" will help us identify what motivates EACH of us…
As a mindset coach & business strategist, Linda sheds light on the 9 different motivational types.
What she teaches today helps you lean into yours and positively affect how you approach your marketing.
You're gonna get a LOT of practical insights and tips like how to:
Move through potential marketing / content blockages
Pinpoint the tasks YOU should avoid or or lean into & focus on to maximize your time spent on this stuff.
Bring your unique strengths to the table and let go of the things that slow you down or challenge you
Collaborations can complement your specific strengths to improve content output.
It's possible that learning your WHY could revolutionize your approach to content creation and marketing.
(I set up a 1:1 call with Linda after this conversation so I could learn more about mine. Feel free to ask me about it!)
You can take Linda's Peak Potential Assessment at
https://lindamperry.scoreapp.com/
and learn exactly what's holding you back and what you can do to move forward.
Find Linda in these places too:
https://lindamperry.com/
IG: https://www.instagram.com/linda.m.perry/
LI :https://www.linkedin.com/in/lindamperry/
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What is it about SEO that makes me want to run and hide? Just me then?
So here's the thing:
Turns out the Google machine is onto all of the humans using AI-generated content to churn SEO-rich material onto the internets.
And they don't like it.
So there's "new rules" you wanna weave into your content creation efforts to make SEO work for you -
Today on Content Creation Made Easy, Laura Jawad, SEO specialist, reveals how to transform boring SEO into a personalized, human-centric strategy.
(You know I love anything human-centric!)
Laura shares a goldmine of advice that demystifies how to use SEO actionable, tangible steps.
And we go deep into what the Googs IS looking for and how to give it what it wants…
So that YOU become more findable with your content efforts.
**Cuz why are we creating content if no one can find us?
Join us and learn how to take your SEO – and your content – to the next level
Find Laura at
https://www.laurajawadmarketing.com
or on IG at https://www.instagram.com/heylaurajawad
***DOWNLOAD Laura's "Swipe my proven 4-step framework to find your perfect SEO keywords, even if you're not techy and even if you're short on time."
https://www.laurajawadmarketing.com/seo-simplified/?utm_source=content-creation-made-easy&utm_medium=podast&utm_term=&utm_content=show-notes&utm_campaign=content-creation-made-easy-seo-simplified
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When you're an expert in your field who's done a LOT o' things to get where you are now…
It's surprisingly hard to articulate what you do so other people 'get' it.
That good ol' curse of the expert holds us back from being able to
-Introduce ourselves at networking events (or even the freakin' grocery store)...
-Write the "promise statements" for our programs
-Sell our offers with clarity & ease
-Make it easy for people to refer others to us…
This is exactly what Kate VandenBos struggled with for yearsssss.
Kate says she's a classic 'think-aholic' who was too much in her head about how to communicate her services.
When I met Kate, an intuitive consultant with over 15 years of experience in fields like academia, naturopathic medicine and fitness, she was feeling
-Restricted in her writing
-Perfectionistic about getting her pitch down "just right"
-Defensive about explaining what she does
When I mentioned to her' I help experts translate their brilliance into a message their audience 'gets' in a voice that's hers alone'…
She leaned in and wanted to know HOW.
In today's episode of Content Creation Made Easy, Kate explains HOW she was able to
*Find & embrace her designed-just-for-her brand voice…
*Allow her true self to shine through in her content…
*Authentically convey her expertise and call in the exact-right clients
*Revolutionize her business and her self-confidence!
It's quite a hurdle to try to describe a service with "intangible results".
Kate's now able to do that.
She generously tells the tale of how we navigated her complex brand voice & messaging…
Which led to her feeling confident & inspired, with a refined, personalized brand voice.
Listen in for actionable tips you can use to evolve your brand voice & clarify your message without losing your authenticity.
You can find out where you are on YOUR Growth Cycle here - Kate does these by hand and will help you find yours for free:
katevandenbos.com/findout
And get into Kate's world here:
www.katevandenbos.com/
https://www.instagram.com/kate_vanden_bos/
**Have an insight to share about the episode?
Email [email protected] and we'd love to hear it.
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In one way or another, everyday I hear entrepreneurs say something like, "That's not working for me. I'm not gonna do it that way. I don't like it."
You've probably already tweaked things in your own marketing approaches to fit you better.
But after I recently I heard my friend Caryn Gillen speak about weaving values into your business…
you KNOW my brain went to, "Hey! What about our marketing specifically?"
So here we are. Caryn, a seasoned life & business coach helping coaches create freedom in their business without draining the life out of it.
Her long & rich background in family and commercial businesses gives her a leg up on knowing how to navigate entrepreneurship.
But most importantly for THIS convo, Caryn unleashes her knack for guiding people to live their values authentically…
And that’s exactly what this episode is all about.
In this episode of Content Creation Made Easy we talk about:
1. What even ARE your values?
I've gotta admit I struggle to name mine. They feel too obvious. Maybe a little bullshitty.
Caryn explains why identifying your core values feels daunting and how to move past the deer-in-headlights syndrome.
She gives insightful and practical tips to help you pinpoint what truly drives and fulfills you.
2. How can they work in your marketing?
Learning how to align your marketing approaches with your values can significantly enhance business.
And give you more energy and time back.
Caryn' actionable advice shows you how to incorporate your values into your content, so it's magnetic to those who resonate with what you stand for.
3. How can they connect you AND set you apart?
Caryn's value of ‘spaciousness,’ lets her showcase how being true to her values can set her apart from other coaches and attracts her ideal clients.
How can YOU use and adapt all of this to create content that doesn't just check a box…
But resonates deeply with your audience?
Listen & let's translate your personal values into powerful, authentic content.
B'cuz…look. This podcast is all about marketing with integrity and ease! 🌟
Go get some Caryn goodness into your life in one of these places:
https://www.linkedin.com/in/caryngillen/
https://www.instagram.com/caryngillen/
www.caryngillen.com
And download her goodie here: https://caryngillen.lpages.co/5ways/
**We'd love to hear your take-aways! Please leave a review and let us know what gems mattered the most to you today. Thank you.🧡🧡
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Ever wonder why your "Work with Me" page isn't getting any bites?
Today we dive into this verrrryyy specific nugget on your website.
Tracie Patterson, an experienced Sales & Offer coach, not only explains why most Work With Me pages don't work…
She also offers a roadmap to turn yours into a client magnet.
Trust me, Tracie's tips will save you a lotta frustration & help you crack the code to make your 'services page' irresistible.
We dig into:
Flipping the script: Work With Me pages are essentially *sales* pages.
Which means we need to address the *sales* stigma most of us carry around.
Tracie shares her fascinating journey from feeling ashamed of her sales prowess to embracing & transforming it.
Her insights help you rework any negative sales perceptions & learn ethical practices that help you see sales as a way to genuinely help others.
Simple Clarity: Say goodbye to confusing “Work with Me” pages. Learn the necessary sections of an effective page that speaks directly to your potential clients.
Sustainability: If you've ever been on the edge (or in the throes) of burnout, you know it's vital to build a business that excites you without sucking the life out of you.
Making sales easier is part of that.
This episode is ultimately about reshaping how you think about and approach sales. And how that shows up in your marketing.
Tracie's actionable advice will help you simplify your Work With Me page & turn something daunting into a skill you can master and feel proud of.
Find Tracie Patterson at https://www.traciepatterson.com/
where she helps online business owners align offers & create a sales style that reflects who they are & the impact they want to make.
Download her guide to Your Work With Me Page: https://www.traciepatterson.com/4sections
Her podcast is Cocktails, Coffee, & Conversations.
She hosted me there & we chatted about Creating Quiet Impact: https://cocktails-coffee-conversations.captivate.fm/episode/quiet-impact
Follow Tracie on Instagram @ https://www.instagram.com/thetraciepatterson
PS: When you leave a review, it helps us grow the podcast & reach more listeners who need this information! Thank you for taking a moment to do that.
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I've tried LOTS of things in this online business journey of mine, but when I heard about AstroStrategic Marketing & Planning…
I LEANED IN.
Being a curious nerd, I'm fascinated by new ways to make our marketing more easy, fun, and effective.
So when I learned Sheri Moise uses astrological data to make business decisions more tactical and practical?
I needed to understand. And, of course, bring it to you.
Sheri's 25+ years' background in corporate product sales & marketing taught her that data rules the day.
So we dive into how AstroStrategic marketing & planning can help you use astrological data to…
1. Align your offers with market trends
2. Create the real-you content your audience wants
3. Notice upcoming trends before they happen
4. Tweak your approaches so you don't get stuck in tactics that aren't working anymore.
Pssst - it's not like predicting the future but about more reading shifts in the collective…
Skeptical? Yeah. Makes sense. This stuff isn't mainstream…YET>
Sheri & I had an awesome discussion about how to use her brilliance for both macro marketing planning and micro content writing…
Open to finding out how you could use astrological insights for your business?
Listen with an open heart and beginner's mind to Shari's practical tips & nuanced advice
Find Sheri Moise at:
https://sherimoise.com
https://youtube.com/@sherimoise
Insta: https://www.instagram.com/sherimoise
And check out her new quiz: sherimoise.com/quiz
Also, one last thing:
Have you left a review for Content Creation Made Easy yet?
Help us reach more great listeners like you who are curious about how to make content more easy, fun, and effective!
Thanks in advance.
~Jen
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**This is the second part of the conversation. If you missed Part 1, start there!
What happens when the marketing of a program is so good that you can't resist it…
Then you BUY the thing…
But it wasn't what you actually needed?
Or it didn't deliver what you thought it would?
Or you didn't get the promised results?
*This is real issue in today's online world and as marketers is what we're breaking down today on Content Creation Made Easy.
To help us make sense of and process this issue, it's important to talk openly and cleanly about it, without slamming any program or person.
Which is why I was thrilled when my friend & colleague Jacqui Acree agreed to talk about navigating the marketing world in a way that makes us feel good -
Instead of feeling duped, disappointed, or regretful over what we spent money on as a result of great marketing!
This is PART 2 of my conversation with Jacqui.
Over our two-part chat, we talk real talk about how we've…
-Spent money on big-name programs & felt buyer’s remorse.
-Navigated persuasive marketing tactics & purchased something out of sheer urgency or scarcity.
-Looked back at things we bought with self-judgment, regret, anger, frustration.
Now…
It's one thing to recognize your own buying patterns…
It's another thing to know
a) WHY you did it
b) HOW to discharge your emotions around it
c) WHAT to look for in the future to keep you on track
If this sounds like anything you've ever dealt with, listen in as Jacqui & I…
*Debunk the tactics of online marketing
*Talk about making decisions from a place of wholeness, not lack
*Reject the idea that you've made mistakes
With strategies to help you stay calm, clear, and grounded, especially during "SELL SELL SELL" season!
Jacqui and I both hope you enjoy our brutally honest, thought-provoking discussion and leave feeling empowered rather than overwhelmed.
You should know this about Jacqui:
She's a highly sensitive, Enneagram 8, non-woo certified Advanced EFT Practitioner.
Because of her woo-skepticism, she inadvertently became the go-to gal for the science behind tapping.
3 things you can always count on with Jacqui
#1 - a deeply nuanced conversation
#2 - feeling seen and heard, and
#3 - a whole lotta laughter.
Find her at
https://jacquiacree.com
https://instagram.com/jacqui.acree
Learn more about your ad choices. Visit megaphone.fm/adchoices -
What happens when the marketing of a program is so good that you can't resist it…
Then you BUY the thing…
But it wasn't what you actually needed?
Or it didn't deliver what you thought it would?
Or you didn't get the promised results?
*This is real issue in today's online world and as marketers is what we're breaking down today on Content Creation Made Easy.
To help us make sense of and process this issue, it's important to talk openly and cleanly about it, without slamming any program or person.
Which is why I was thrilled when my friend & colleague Jacqui Acree agreed to talk about navigating the marketing world in a way that makes us feel good -
Instead of feeling duped, disappointed, or regretful over what we spent money on as a result of great marketing!
This is PART 1 of my conversation with Jacqui.
Over our two-part chat, we talk real talk about how we've…
-Spent money on big-name programs & felt buyer’s remorse.
-Navigated persuasive marketing tactics & purchased something out of sheer urgency or scarcity.
-Looked back at things we bought with self-judgment, regret, anger, frustration.
Now…
It's one thing to recognize your own buying patterns…
It's another thing to know
a) WHY you did it
b) HOW to discharge your emotions around it
c) WHAT to look for in the future to keep you on track
If this sounds like anything you've ever dealt with, listen in as Jacqui & I…
*Debunk the tactics of online marketing
*Talk about making decisions from a place of wholeness, not lack
*Reject the idea that you've made mistakes
With strategies to help you stay calm, clear, and grounded, especially during "SELL SELL SELL" season!
Jacqui and I both hope you enjoy our brutally honest, thought-provoking discussion and leave feeling empowered rather than overwhelmed.
You should know this about Jacqui:
She's a highly sensitive, Enneagram 8, non-woo certified Advanced EFT Practitioner.
Because of her woo-skepticism, she inadvertently became the go-to gal for the science behind tapping.
3 things you can always count on with Jacqui
#1 - a deeply nuanced conversation
#2 - feeling seen and heard, and
#3 - a whole lotta laughter.
Find her at
https://jacquiacree.com
https://instagram.com/jacqui.acree
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Is it time to finally get that book out of your head and onto paper?
You've got the idea, the IP, the framework, the drive, the desire to impact…
BUT. If the whole "publishing world" feels like some vague, overwhelming, confusing place…
How do you proceed?
Enter: The New VOICE of Nonfiction.
Because it’s no longer enough to tell a true story.
Audiences need to be moved by your VOICE - aka, how you tell it.
Now the question is… how will you use your voice to make an impact? Catherine’s Nikkel's VOICE™️ Framework is the answer.
Catherine's a ghostwriter & book coach who's turned loads of people's stories into actual books.
She shares her clever VOICE™ framework to explain this publishing thing.
You'll learn about realistic options for publishing…
How to make your book publishing journey WAY smoother
And how to strategize promoting it once it's done.
Basically, Catherine spares you the "I'll just figure it out as I go" drama.
Couple big takeaway you NEED to know before going in:
1. Writing your book isn't enough. Spoiler alert: publishers don't handle all the marketing!
2. Only 4% (!!) of people with a book idea get theirs out there. She teaches you ways to be one of them.
(Because your audience needs what you've got cookin' up there in your noodle.)
Bottom line? If you've got a book in your head, you want to hear Catherine's pure gold on how to tell detailed stories while keeping out the irrelevant parts…
Why you need an editor AND a proofreader…
And how a simple outline will save you so much time & energy (yessss even if you're highly creative and hate outlines)
Okay. This is pure informational and inspirational gold if you've ever felt lost about where to start or what steps to take next to make your book a reality..
Listen to this week's Content Creation Made Easy podcast and let's transform what's in your brain into something real and impactful.
Find Catherine at:
Website: www.catherinenikkel.com
Instagram: www.instagram.com/catherinenikkel
Facebook: www.facebook.com/catherine.nikkel
LinkedIn: www.linkedin.com/in/catherinenikkel
**If you find these podcast conversations helpful, please share them with that friend who's been talking about writing a book for AGES.
And I'd be so so grateful if you'd leave a review. It only takes a moment but makes a huge impact.
Thank you!
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Gotta admit, today my mind got shaken up a bit.
Because Melissa Mitchell, YouTube strategist & coach, set me straight about this platform.
A) I never thought of YouTube as a business asset. (Spoiler alert: it IS.)
B) I equated being on YouTube with having to be a "YouTuber". (That's wrong.)
C) I have a dusty YT channel and "no time" to use it. (Melissa debunked all my BS around the realities of this.)
Here's the thing: making YouTube videos and using this platform is not for everyone, but is it for YOU?
Melissa and I talk about some no bullshit questions I've had lingering about this platform:
1. What are the ways you can actually make MONEY on YouTube?
2. How do you not give away all the HOWs & spend your IP for free on YouTube?
3. How do you maximize content reach in such a noisy freakin' world? (Especially if you're not an already-insanely-popular YouTuber?
One thing you need to know and Melissa is clear on this: YouTube is not about immediate gains.
It's a long-term investment with videos that continually draw traffic and leads for years to come. (And shares her personal story about this to make the point hit home.)
We also break down some YouTube myths about what you need, what you don't, and how to save time and do this REALISTICALLY.
Is YouTube for YOU?
Listen in and let Melissa's insights and teachings help you decide strategically!
Ways to get going:
1: Start your YT channel in less than two hours here:
https://courses.wandermintcreative.com/sold-out-youtube?am_id=jenliddy4640
^^That's an affiliate link - so if you purchase with it, I receive some compensation, but it doesn't affect your cost.
2. Download Melissa's free YouTube channel checklist: https://wandermintcreative.com/youtubechecklist
YOU SHOULD KNOW...
Melissa owns Wandermint Creative, a YouTube video marketing agency & coaching business.
She helps online service providers & coaches scale their online business with YouTube as an organic lead engine to fuel sales funnels with consistent best-fit leads.
Create simple, repeatable and scalable systems that make video content creation and lead generation a breeze.
Find Melissa here: www.wandermintcreative.com and @wandermintcreative on all social platforms
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Ever stayed at a party too long?
When you know it's kinda over but it's been going great and so much fun that you don't wanna admit it's over?
Yeah - this happens in marketing when a new trend or interesting tactic loses its novelty, then loses its effectiveness.
It's bound to happen, right? The cool, innovative, new thing gets adopted by *everyone* and stops working.
So, how do you get out before it's too late? Before it stops working and you're pulling your hair out (again), tryin' to figure out how to make it work?
Michelle Warner is here to tell you!
Michelle's a business strategist who builds tiny companies built to last. We talk about the very real problems of:
>Being constantly overwhelmed by needing to constantly adapt to new trends and strategies.
>Feeling that "we're doing it wrong" when trends and strategies stop working.
>Knowing which trends to jump on and which ones to hit "Send to voicemail!" on.
>Deciding what to *actually* do when the trends or strategies stop working
If the ever-changing marketing strategies and tactics and trends - OH MY! - have your head spinning (or even piss you off)...
THIS IS YOUR EPISODE!
Michelle shares invaluable insights to help you avoid the trappings of Marketing Shiny Objects and instead make smart, strategic pivots.
PLUS! You'll love her very concrete examples of ways to revolutionize your own damn marketing approach.
My favorite thing about Michelle (other than her big brain) is how she creates calm from her "Oh, this is all just so logical" approach.
So listen in. And after you do, put her podcast Sequence Over Strategy on your queue and binge it. You can thank me later.
One final note ~ she's no joke in the business space:
Michelle's got an MBA from one of the world’s top business schools and 15+ years growing small businesses. She'll help you diagnose & fix what’s not working while designing a new iteration of your business so it works for you.
She’s also the creator of Networking That Pays, the introvert-friendly, always awkward-free connection system that delivers reliable leads, consistent referrals and meaningful connections.
Find all things Michelle at www.TheMichelleWarner.com
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What if you're boring? Wait! No, that came out wrong.
What if YOU THINK you're boring? And you HAVE NO STORIES to tell?
OR - what if you think your story is too "weird" or "unrelatable" What if it's too out there?
And even if you had any stories, what if you're not good at telling them anyway?
Yeah - welcome to the mind of most experts & service providers I meet.
They all get the advice, "Just tell more stories". That's how you connect with your audience. That's how you grow your business. That's how you get on stages.
BUT HOWWWWW?
Especially if we aren't living a sexy, glamorous, Instagram-made-me-do-it, kinda life?
We've got today's guest, April Pertuis, to the freakin' rescue.
Because one thing April knows is storytelling. And how to pull great stories out of you - even if you THINK you're boring, are a terrible storyteller, or have nothing worth sharing or an audience who'll care.
April takes us on a ride through her own transition from telling others' stories as a TV journalist to becoming an expert at telling her own…
To now teaching people how to harness their own stories and how to share them with the world.
You'll learn from April:
1. how to dig for, discover, and own own your story, regardless of whether you think it's "boring" or too "extraordinary."
2. What to do about the fears and self-doubt we all feel around telling stories.
3. Knowing "which camp" you're in when it comes to storytelling.
4. Actionable, realistic, do-able advice on how to leverage storytelling for your own benefit, not to mention for your business.
Grab April's Story Formula Guide and learn how your Story is the Secret Weapon in Your Business
Discover the Power in your Story to rock the stage, write the book, grow your audience, and crush your sales.
www.lightbeamers.com/formula
Please leave a review sharing what your takeaways are. Your review matters - I'd love to know you used or adapted this content- and what you want to hear more of!
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What if you don't have a M A S S I V E audience?
Is creating content a waste of time?
Do you need to keep building, building, building your audience before you can expect to make any money?
NOPE.
It's not impossible to create big profits when you don't have big audience numbers.
Sooooo, okay. How do we do it if we don't have huuuuuuuge numbers?
Stacey Brass Russell, business & life transformation coach, offers her point of view on this topic in today's episode of Content Creation Made Easy.
(Buckle in. You're gonna love her energy!)
Stacey comes to business with what I deem a *completely fascinating* background!
How does a former Broadway actress, yoga teacher, NYC studio owner wind up with a thriving business?
She's gonna tell you. Then she's gonna tell you what happened after her first round of clients seemingly "dried up" and what she did about it.
You'll hear Stacey's insights on:
-What to say that attracts Right-For-You clients. (You KNOW this is my favorite topic in the world!)
-Creating business that thrives, even when you don't have big audience numbers.
-Debunk myths around what kind of information you *actually* need to share in your content
Stacey has a methodical approach to
1. creating value that resonates
2. establishing personal connections - BTW, so important in this online climate…
3. adapting your business model & mindset - because what used to work might NOT be working for you OR your audience anymore.
Also, take Stacey up on her create your Signature Offer Mini-Course here:
https://www.staceybrassrussell.com/signature-offer-mini-course-ccme
Wanna connect with Stacey? Find her alllllll the places:
https://www.staceybrassrussell.com
https://www.facebook.com/staceybrassrussell1
https://www.instagram.com/staceybrassrussell
Listen & leave a review telling Stacey & me what your take aways are.
Thank you so much for leaving a review & letting us know how this content is helping - and what you want to hear more of!
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Guest podcasting, teaching, & speaking are excellent approaches to your visibility strategy…
And to be effective, you've gotta pitch yourself.
Personally, I've received hundreds of terrible, horrible, no good, very bad pitches - and so has every other podcast host I've ever spoken with!
And most pitch approaches are about sending BIG volumes for big results, but today's guest has an approach that's about sending FEWER pitches for more interviews!
Let's ensure YOUR pitch is a great one with today's episode!
Meet Mai-kee Tsang, who essentially gives us a master class in effective pitching today!
Mai-kee is a sustainable visibility mentor, podcast guest strategist, and ICF certified trauma-conscious leadership coach.
In our conversation, we explore podcast guesting on a deep level.
Mai-kee shares her wisdom on what personalized outreach looks like, how to craft a personal pitch, and shares her game-changing "PR method."
Her insights come from her experience and her expertise in coaching, so we were also able to discuss the mindset needed for pitching and her personal success story.
One of my favorite moments was Mai-kee's story of a challenge she gave herself to write 101 personalized pitches in 30 days – spoiler alert: it’s a cautionary tale with incredible lessons!
Oh! One thing I almost forgot: we discussed how to manage rejection sensitivity:**
It's real and it MIIIIIIGHT be holding you back, so listen in to get practical advice from a well-established expert on how to handle rejection, set boundaries, & maintain your well-being…
Let's ease-ify this world of pitching and guest appearances!
**You can find the resource Mai-kee refers to right here: https://maikeetsang.com/25experts
Thank you for taking a moment to rate/review this podcast! It helps us reach many more ears, and for that we are grateful to you :)
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Sending emails to your list is about soooooo much more than simply sending emails.
It requires strategy & craft. Is it taking you WAY too long & providing WAY too little ROI?
Then today's episode is for you.
Remember: the ultimate point of crafting & sending your emails is to SELL YOUR STUFF…
Is that happening for you?
When you're tired of writing & sending emails that don't help you meet your business goals and keep you in the 'friend zone' with your list…
Then listen to Allison Hardy, email marketing strategist, teach about selling more effectively through email.
*Yessss without the YUCK factor. Pinky promise.
In today's episode, Allison LIT TER ALLY gives pure platinum-level value here, telling you how to
-understand the difference between what should be in your nurture emails and what should be in your pitch/sales ones.
-avoid common mistakes & misconceptions so you don't waste your time
-know what to say EGGGGZACTLY in each email of a sales/pitch sequence.
I mean, Allison unravels the mystery of, "What exactly do I say in Email #1?" ETCETERA.
**WHEW! See what I mean by 'pure platinum-level value'?**
We also chat about weaving Audience-Centric Marketing™ into your sales emails so they consider the varied types of thinkers in the audience…
Tailor your emails to meet their needs – AND your sales goals!
Finally, what would a convo around sales BE without a discussion on dealing with limiting beliefs? We cover that, too - all in 30 mins.
Get your ears on this week's episode & download Allison's templates for the seven emails she unpacks for us today:
https://www.allisonhardy.com/pitch-perfect-ads
Find Allison at: https://www.allisonhardy.com & https://www.instagram.com/allison_hardy_
Allison helps coaches and experts enroll more clients into their courses or memberships, on autopilot.
She's the creator of the 6-Figure Secrets Podcast, a Huffington Post Contributor, has been featured in YFS Magazine, and was named one of Washington, D.C.'s most influential professionals under 40 by Washington Life Magazine.
PS: Please share this podcast or leave us a review so we can help other service providers grow their business & get more clients with content your audience can't wait to consume! THANKYOUVERYMUCH!
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Dallas Travers had a GREAT freakin' idea for a VERY large initiative she wanted to put into the world…
It was an e-magazine that a bit of a 'disruptor' in the online space, with 3 main goals:
1. Offer coaches alternatives to outdated approaches
2. Provide space for underrepresented voices to be heard
3. Raise money to donate funds to a meaningful cause
When I got my eyes on it, the first thing I thought while it was, "DAMN. This is a fantastic piece of content."
The second thing I thought was, "DAMN. This must've been an enormous amount of work to pull off."
So I reached out to Dallas to see if she'd talk about the REALITY behind what it took to actually getting that big, exciting, impactful, amazing piece of content into the world…
When she said yes, I was thrilled!
You probably already know Dallas Travers: she's the host of Coaches on a Mission podcast AND is a well-known & highly respected coach of coaches.
Dallas takes us behind the scenes to reveal what it's really like to develop such a big vision and bring her online magazine - called What To Do Instead (WTDI) - to life.
The What To Do Instead project created challenges & forced Dallas (and her team) to
evolve their priorities,
put Dallas' strategic gifts into overdrive,
and play with new tactics & approaches so they could hit their goals.
In true Dallas form, she generously shares the lessons learned & gives advice that'll help you bring your own ideas to fruition…
While honoring 'the dignity of your own process' - one of my personal favorite Dallas-isms.
Listen in for inspiration, motivation, and a dose of reality - always a great trifecta.
*Download the What To Do Instead e-mag here: https://dallastravers.lpages.co/wtdi/
*For every new subscriber, Dallas' business donates $1 to The Afiya Center, a Reproductive Justice organization committed to serving Black womxn and girls.
Find all-things Dallas here at her website: https://dallastravers.com/
Hear the latest episode of Coaches on a Mission: https://dallastravers.com/coaches-on-a-mission-podcast-with-dallas-travers/
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