Afleveringen
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This week, I sat down with two of my favorite entrepreneurial baddies, Sara and Chloe of Tippy Typeâa product built for nail girlies and typers everywhere.
We talked about how they turned a scrappy prototype into a viral business, why they skipped paid ads entirely, and how listening to their community (and yes, even the trolls) shaped every product decision theyâve made. We also get into the unglamorous side of brand building: burnout, spreadsheet marathons, and what it really takes to run a company with your bestie and not lose your mind.
If youâre building a product, dreaming up your own brand, or just love hearing how chaos can turn into a cult hit, this episodeâs for you.
đ§ Listen now to learn how Tippy Type became the keyboard cover for long nailsâand why slow growth might actually be your secret weapon.
đ˛ Follow Sara:
Instagram: @sarayoungwang
LinkedIn: linkedin.com/in/youngsara/
đ˛ Follow Chloe:
Instagram: @wheretoclo
LinkedIn: linkedin.com/in/chloe-mae/
đ˛ Follow Tippy Type:
Instagram: @tippytype.co
TikTok: @tippytype
Website: https://tippytype.co/
đ Enjoying Above the Fold?
Keep the insights coming by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies that help you unlock the secrets to brand success. Written from my experience in the marketing world, itâs your go-to source for staying ahead of the curve. Subscribe at www.sundaypostcards.co and join the community!
Connect with Jess on:
LinkedIn: linkedin.com/in/jess-cervellon
Twitter: x.com/jesscervellon
Instagram: instagram.com/jess.cervellon
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This week, I sat down with Nichelle Mesa, CX Manager at Girlfriend Collective, to talk about what it really looks like to build a small but powerful customer experience team thatâs got more heart than headcount.
We cover what makes Girlfriendâs CX team so effective (spoiler: itâs not macros or AI), why empathy still matters, and how being in the queue isnât a sign of bad leadership â itâs a flex. Nichelle shares how she approaches feedback loops, retention strategy, and yes, the iconic customer who once wrote, âI love you. Iâm drunk. Bye.â CX gold.
If youâre leading a team, trying to level-up your retention, or figuring out how actually to make customer support feel human again, this episodeâs got plenty to pull from.
đ§ Listen now to learn why small teams slay, how to build loyalty that sticks, and why your CX squad might be the secret sauce to your brandâs longevity.
đ˛ Follow Nichelle:
Instagram: @butwithan.n
LinkedIn: linkedin.com/in/nnmesa/
đ˛ Follow Girlfriend Collective
Instagram: @girlfriend
Website: girlfriend.com
đ Enjoying Above the Fold?
Keep the insights coming by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies that help you unlock the secrets to brand success. Written from my experience in the marketing world, itâs your go-to source for staying ahead of the curve. Subscribe at www.sundaypostcards.co and join the community!
Connect with Jess on:
LinkedIn: linkedin.com/in/jess-cervellon
Twitter: x.com/jesscervellon
Instagram: instagram.com/jess.cervellon
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Zijn er afleveringen die ontbreken?
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This week, I sat down with my friend Reid Litman, Global Consulting Director at Ogilvy, to talk about what it actually means to build trust with Gen Zâand why most brands are doing it wrong.
We cover creator-led brands, the evolution of retail strategy, loyalty programs that donât suck, and why âauthenticityâ has officially lost all meaning. Reid shares what heâs seeing on the agency side, from legacy brands trying to stay relevant to new ones trying not to embarrass themselves.
Plus, we get into why A24âs membership model works, what Feastables learned moving from DTC to retail, and how YouTube is quietly becoming the new cable box. If youâre working in brand, marketing, or just trying to keep up with the next generation of buyers, this episode is full of insights youâll actually use.
đ§ Listen now for takes on Gen Z, trust, and why the best brands donât just talk the talkâthey build a community that lasts.
đ˛ Follow Reid:
Instagram: @reidjlitman
LinkedIn: linkedin.com/in/reidlitman/
đ˛ Follow Ogilvy
Instagram: @ogilvy
Website: ogilvy.com
đ Enjoying Above the Fold?
Keep the insights coming by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies that help you unlock the secrets to brand success. Written from my experience in the marketing world, itâs your go-to source for staying ahead of the curve. Subscribe at www.sundaypostcards.co and join the community!
Connect with Jess on:
LinkedIn: linkedin.com/in/jess-cervellon
Twitter: x.com/jesscervellon
Instagram: instagram.com/jess.cervellon
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This week on After Hours x Above the Fold, Iâm joined by my longtime internet friend and professional complainer, Patrick Johnsonâengineer, brand builder, and one of the most brutally honest voices in ecomm.
We cover everything from smarter subscription strategies to the death of originality in AI-built websites. Patrick shares what heâs seeing behind the scenes with clients, why most brands copy each other without context, and what actual personalization looks like in 2025.
We also get into founder storytelling (does everyone really need to be the face of their brand?), how to build real community without being cringe, and why bundling isnât a growth strategyâitâs just vibes if you donât know your numbers.
If you work in CX, ecomm, or brand strategyâor youâre just tired of beige sites and bloated tech stacksâthis episode is packed with takes and tools you can actually use.
đ§ Listen now for insights on building smarter, designing better, and getting real about what works in DTC.
đ˛ Follow Patrick:
Instagram: @patrickbjohnson
LinkedIn: linkedin.com/in/patrickbjohnson/
đ Keep up with Dear Summer:
Instagram: @dearsummerco_
Website: www.dearsummer.com (sign up for early access)
đ Enjoying Above the Fold?
Keep the insights coming by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies that help you unlock the secrets to brand success. Written from my experience in the marketing world, itâs your go-to source for staying ahead of the curve. Subscribe at www.sundaypostcards.co and join the community!
Connect with Jess on:
LinkedIn: linkedin.com/in/jess-cervellon
Twitter: x.com/jesscervellon
Instagram: instagram.com/jess.cervellon
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This week, I sat down with Lauren Schorr, director of CX at Nestig, to talk about what it actually looks like to build customer experience into the foundation of a brandânot just as a function, but as a mindset.
We dig into why Nestig made CX its very first hire (yes, really), how theyâve scaled without outsourcing, and the difference between answering tickets and owning the entire customer journey. Lauren also breaks down the shift from baby products to kidsâ furniture and what thatâs meant for how her team communicates, supports, and grows.
If youâre thinking about building a CX team, growing your career in customer experience, or figuring out how to use feedback in a way that actually leads to change, this oneâs for you.
đ§ Listen now for tips on team structure, retention beyond emails, and why your PDP probably needs a little more love.
đ˛ Follow
Instagram: @aurschorr
LinkedIn: linkedin.com/in/lauren-schorr-69b0101aa/
đ˛ Follow
Instagram: @nestig
Website: nestig.com
đ Enjoying Above the Fold?
Keep the insights coming by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies that help you unlock the secrets to brand success. Written from my experience in the marketing world, itâs your go-to source for staying ahead of the curve. Subscribe at www.sundaypostcards.co and join the community!
Connect with Jess on:
LinkedIn: linkedin.com/in/jess-cervellon
Twitter: x.com/jesscervellon
Instagram: instagram.com/jess.cervellon
âď¸ Interested in learning about Hark? Check out our friends here: sendhark.com
Hark brings customer feedback to life with Customer-Generated Content (CGC) and uses AI to identify ways you can optimize your business.
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This week, I sat down with Kate Zaman, Senior VP of Partnerships and Marketing at ReserveBar, to talk about what it really takes to build a brand that doesnât just survive but thrives, especially in a world where consumers expect more than just a pretty label.
We get into career growth, partnerships, luxury e-commerce, why personalization matters more than ever, and how to actually understand your real customer (hint: itâs not always who you think it is).
Kate also shares her journey from being a college brand ambassador to leading partnerships and marketing for some of the biggest names in the wine and spirits industry, plus why early experience in customer service and sales is an underrated advantage if you want to make it in marketing.
If you're building a brand, scaling a business, or sharpening your marketing playbook, this episode is packed with real talk and strategies youâll actually want to use.
đ§ Listen now for insights on brand loyalty, personalization, and why luxury brands are winning by keeping it real.
đ˛ Follow
Instagram: @kateeliza23
LinkedIn: linkedin.com/in/kzaman917/
đ˛ Follow
Instagram: @reservebarspirits
Website: https://www.reservebar.com/
đ Enjoying Above the Fold?
Keep the insights coming by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies that help you unlock the secrets to brand success. Written from my experience in the marketing world, itâs your go-to source for staying ahead of the curve. Subscribe at www.sundaypostcards.co and join the community!
Connect with Jess on:
LinkedIn: linkedin.com/in/jess-cervellon
Twitter: x.com/jesscervellon
Instagram: instagram.com/jess.cervellon
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This week on After Hours x Above the Fold, I sat down with my girl Dillon Duchesne, senior partnerships lead at Yotpo and co-founder of Midcoast, to talk about what actually makes a partnership work (hint: itâs not just a logo swap and a handshake).
We get into Dillonâs wild career pathâfrom 11 years as a runway model to crushing tech salesâand how that experience taught her the kind of relationship-building that most people skip over. We also talk about the power of being underestimated, why referrals can change everything, and how partnerships can either be a flywheel or a full-blown mess.
Plus, we dig into why âbetter togetherâ isnât just a tagline, what makes a brand collab flop, and how being top-of-mind is actually a retention strategy. We also spill a little Midcoast tea, share what we donât want to see at events anymore, and talk about building the kind of community we always wished existed.
If you're in tech, sales, partnerships, or just trying to work with people who donât make you cringeâthis oneâs for you.
đ§ Listen now for gems on partnerships, career pivots, community building, and why relationship-first is the real growth strategy.
đ˛ Follow
Instagram: @dilllpicklesss
LinkedIn: www.linkedin.com/in/dillon-duchesne-215544206/
đ˛ Follow
Instagram: @yotpo
Website: https://www.yotpo.com/
đ˛ Follow
Instagram: @midcoastcommunity
Website: https://midcoast.community/
đ Enjoying Above the Fold?
Keep the insights coming by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies that help you unlock the secrets to brand success. Written from my experience in the marketing world, itâs your go-to source for staying ahead of the curve. Subscribe at www.sundaypostcards.co and join the community!
Connect with Jess on:
LinkedIn: linkedin.com/in/jess-cervellon
Twitter: x.com/jesscervellon
Instagram: instagram.com/jess.cervellon
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This week on Above The Fold, I sat down with my girl Lindsay Kolinsky, Director of Marketing at Okendo, to talk about what most brands are doing wrong when it comes to understanding their customers.
We get into why reviews are just the beginning, how to use micro-surveys the right way, and why personalization should feel like a vibeânot a tactic. Plus, we dig into why NPS is wildly underused in e-commerce, how to actually make your community work for you, and the biggest CX red flags most marketers miss.
Lindsay also shares her POV on moderation, 1-star reviews (keep 'em!), and why every post-checkout survey needs a glow-up. If you're building a brand and want your customer insights to do more than collect dust in a dashboard, this one's for you.
Listen now for practical tips on surveys, personalization, loyalty, and what it really takes to turn your customers into super fans.
đ˛ Follow
Instagram: @lindsaykolinsta
LinkedIn: linkedin.com/in/lindsay-kolinsky/
đ˛ Follow
Instagram: @getokendo
Website: https://okendo.io/
đ Enjoying Above the Fold?
Keep the insights coming by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies that help you unlock the secrets to brand success. Written from my experience in the marketing world, itâs your go-to source for staying ahead of the curve. Subscribe at www.sundaypostcards.co and join the community!
Connect with Jess on:
LinkedIn: linkedin.com/in/jess-cervellon
Twitter: x.com/jesscervellon
Instagram: instagram.com/jess.cervellon
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This week on Above The Fold, Iâm in NYC catching up with my new friend and fellow startup nerd, Adam Simoneâco-founder of Leaf Shave and Smoosh. We get into what it really means to build product-first brands and why having strong opinions might actually be a founderâs best tool.
We talk about his mechanical engineering background and how it led to building a shaving brand that doesnât suck, and why their second brand, Smoosh, turned into a surprise hit with a totally different audience.
Adam breaks down the chaos and clarity of launching two brands with one small team, why TikTok turned on them (lol, truly), and how staying product-led keeps the vision clearâeven when the market throws curveballs.
If youâre trying to scale something meaningful, juggle two brands, or just need a reminder that not every decision needs a focus group, this oneâs for you.
Listen now for insights on product development, startup reality checks, and the joy of building weird stuff that works.
đ˛ Follow
Instagram: @adam_simone
LinkedIn: linkedin.com/in/adamsimone/
đ˛ Follow
Instagram: @leafshave & @getsmoosh
Website: https://leafshave.com/ & https://getsmoosh.com/
đ Enjoying Above the Fold?
Keep the insights coming by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies that help you unlock the secrets to brand success. Written from my experience in the marketing world, itâs your go-to source for staying ahead of the curve. Subscribe at www.sundaypostcards.co and join the community!
Connect with Jess on:
LinkedIn: linkedin.com/in/jess-cervellon
Twitter: x.com/jesscervellon
Instagram: instagram.com/jess.cervellon
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This week, I sat down with Olivia Laskowski, This week, I sat down with Olivia Laskowski, aka LivâBrand and Partnerships Manager at Cometeer and certified coffee nerdâto talk about what it actually means to build a brand with substance (and caffeine).
We got into the frozen coffee magic that makes Cometeer different, why brand teams should be in the room way earlier, and how a kiosk in the Mall at Short Hills turned into their best acquisition channel. Spoiler: mall culture is back.
Liv shares her take on content that doesnât feel like homework, CX as a brand-building machine (shoutout Sean), and how to educate customers without giving a full-on TED Talk. Oh, and if your brand book still lives in a Dropbox folder labeled âv2_final_FINALâ? YeahâŚweâre talking to you.
Whether youâre building a brand, running CX, or just need a coffee that slapsâthis oneâs full of gems.
Listen now for insights on content, customer experience, and how to make your brand actually feel something.
FREE COFFEE FOR ATF LISTENERS https://cometeer.com/zCovzi
đ˛ Follow
Instagram: @olivialaskowski
LinkedIn: linkedin.com/in/olivialaskowski/
đ˛ Follow
Instagram: @cometeer
Website: cometeer.com
đ Enjoying Above the Fold
Keep the insights coming by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies that help you unlock the secrets to brand success. Written from my experience in the marketing world, itâs your go-to source for staying ahead of the curve. Subscribe at www.sundaypostcards.co and join the community!
Connect with Jess on:
LinkedIn: linkedin.com/in/jess-cervellon
Twitter: x.com/jesscervellon
Instagram: instagram.com/jess.cervellon
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This week, I sat down with Kate Reeder, COO and Head of Brand at United Sodas, to talk about what it really takes to build a brand that stands out in a crowded market. Spoiler: itâs more than just cool packaging.
We get into the magic of minimalism, why startups make you wear every hat possible (yes, even HR), and how United Sodas accidentally became the perfect gift. Kate shares her story - going from brand marketing to running an entire business, the unexpected challenges of shipping carbonated drinks (logistics is no joke), and why great branding is all about making people feel something.
If you're building a brand, running a startup, or just wondering why your favorite soda looks so good on your fridge shelf, this episode is packed with insights you can actually use.
Listen now for tips on brand strategy, customer experience, and why sometimes, less really is more.
đ˛ Follow
Instagram: @kreeder628
LinkedIn: linkedin.com/in/kate-reeder-419b6640/
đ˛ Follow
Instagram: @unitedsodas
Website: unitedsodas.com
đ Enjoying Above the Fold?
Keep the insights coming by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies that help you unlock the secrets to brand success. Written from my experience in the marketing world, itâs your go-to source for staying ahead of the curve. Subscribe at www.sundaypostcards.co and join the community!
Connect with Jess on:
LinkedIn: linkedin.com/in/jess-cervellon
Twitter: x.com/jesscervellon
Instagram: instagram.com/jess.cervellon
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⨠In this episode of Above the Fold, I sit down with Jessica Rose Garciaâaka J-RoseâHead of CX at OneSkin, to talk about what really makes customers stick around. Spoiler: Itâs not just fast email responses.
We dive deep into:
đĄ How J-Rose went from working at Goldâs Gym to leading CX at some of the biggest brands in DTC
đ Why most brands completely fumble retentionâand what they should be doing instead
đď¸ The difference between CX in e-commerce vs. other industries
đŹ The science behind OneSkin and why J-Rose is obsessed with it
đŹ How CX teams can actually make an impact instead of just putting out fires all-day
đ Some wild CX stories that you donât want to miss
đ Hit play for insights on customer experience, retention, and how to build a brand people actually love.
And one last thing⌠this episode marks ONE YEAR of Above The Fold Podcast! I love and appreciate you all that tune in every week.
đ˛ Follow J-Rose:
Instagram: @heartstarkid
LinkedIn: linkedin.com/in/jessica-rose-garcia-95a38289
đ˛ Follow OneSkin:
Instagram: @oneskin.co
Website: linkedin.com/company/oneskin
⨠Want More Like This?
Subscribe for more founder stories, marketing insights, and behind-the-scenes action in the world of CPG, brand strategy, and customer experience!
About Sunday Postcards
Enjoying the show? Keep the insights flowing by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies to help you unlock brand success. Subscribe at www.sundaypostcards.co and join the community.
đ Connect with Jess:
⢠LinkedIn: linkedin.com/in/jess-cervellon
⢠Twitter: https://x.com/jesscervellon
⢠Instagram: instagram.com/jess.cervellon
đ Like, comment, and subscribe for more insights on brand-building, customer experience, and business growth!
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This week, we sat down with Ali Rose VanOverbeke to talk about what it really takes to build a brand that people actually care aboutâbeyond just running ads and chasing conversions.
We get into creative direction, brand loyalty, and why e-commerce is starting to feel like one big copy-paste formula. Aliâs seen it allâfrom designing for billion-dollar brands to launching her own sustainable eyewear company to leading growth at Kadeya, a company redefining beverage retail.
She shares the hard lessons from running a mission-driven business, why good branding goes beyond aesthetics, and how data and personalization are shaping the next era of CX. Plus, we dive into hot takes on Alex Cooperâs Unwell, Alex Earleâs rumored alcohol brand, and why creator-led businesses arenât always what they seem.
If youâre building a brand, scaling a business, or just tired of every e-commerce brand looking the same, this episode is packed with insight you can actually use.
Listen now for real talk on brand strategy, CX, and why creative storytelling still matters.
đ˛ Follow Ali:
Instagram: @alirosevan
LinkedIn: https://www.linkedin.com/in/ali-rose-vanoverbeke/
đ˛ Follow Kadeya:
Instagram: @kadeya.club
Website: www.kadeya.com
đ Enjoying Above the Fold?
Keep the insights coming by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies that help you unlock the secrets to brand success. Written from my experience in the marketing world, itâs your go-to source for staying ahead of the curve. Subscribe at www.sundaypostcards.co and join the community!
Connect with Jess on:
LinkedIn: linkedin.com/in/jess-cervellon
Twitter: x.com/jesscervellon
Instagram: instagram.com/jess.cervellon
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This week, I sat down with Caela Castillo, Director of CX at Jaxxon, to talk about what it really takes to build a CX team that customers actually want to engage with.
Weâre chatting all things hiring for personality over process, using AI without making your brand sound like a robot, and why CX should always have a seat at the strategy table. Caela breaks down the strategy behind Jaxxonâs CX experience that goes way beyond answering ticketsâand why most brands are still getting it wrong.
Plus, we swap some truly unhinged CX horror stories (because weâve all had those customers), and learn about the key metrics that Jaxxon tracks to keep leadership invested in CX.
If youâre building a brand, leading a CX team, or just tired of seeing customer experience treated like an afterthought, this episode is packed with insights you can actually use.
Listen now for real talk on CX, retention, and why great customer experience is what keeps brands from flopping.
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đ˛ Follow Caela:
Instagram: @caela_castillo
LinkedIn: linkedin.com/in/caela-castillo-29a73770/
đ˛ Follow Jaxxon:
Instagram: @jaxxon
Website: www.jaxxon.com
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Enjoying Above the Fold? Keep the insights coming by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies that help you unlock the secrets to brand success. Written from my experience in the marketing world, itâs your go-to source for staying ahead of the curve. Subscribe at www.sundaypostcards.co and join the community!
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Connect with Jess on:
LinkedIn: https://www.linkedin.com/in/jess-cervellon/
Twitter: https://x.com/jesscervellon
Instagram: https://www.instagram.com/jess.cervellon/
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This week, I brought the CX girl gang out of the group chat and into the podcast for a conversation about careers, leadership, and the reality of running CX teams.
Ashley Harris (CXM @ Caraway), Cati Brunell-Brutman (CXM @ Glossier), Molly Meetz (Director of CX @ Corso), Leanna Nazzizi (Senior Director of CX at Victoria Beckham Beauty), Nancy Gurd (Director of CX at Caraway), and Lauren Schorr (Director of CX at Nestig) joined me to talk about how none of us actually planned to end up in CX, the skills we picked up from past careers (theater kids and forensics majors, we see you), and why CX is more than just answering tickets.
We also got into some hot takesâlike why the customer isnât always right and why companies need to stop underfunding CX.
If youâre a CX leader, building a team, or just trying to make customer experience better where you work, this episode is for you.
Listen now for real talk on:
The unconventional career paths that led us to CXWhy CX deserves a seat at the table (and a real budget)How to build a CX team that doesnât burn outThe power of community in making CX leadership more sustainableđ˛Connect with the Girls on LinkedIn:
Ashley Harris (Caraway): https://www.linkedin.com/in/ashleymacy/
Cati Brunell-Brutman (Glossier): https://www.linkedin.com/in/cati-brunell-brutman-5355b04a/
Molly Meetz (Corso): https://www.linkedin.com/in/molly-meetz/
Leanna Nazzizi (Victoria Beckham Beauty): https://www.linkedin.com/in/leanna-nazzisi/
Nancy Gurd (Caraway): https://www.linkedin.com/in/nancy-gurd-17b67a209/
Lauren Schorr (Nestig): https://www.linkedin.com/in/lauren-schorr-69b0101aa/
Special offer:
â¤ď¸âđĽUse "ABOVETHEFOLDPOD" for 20% off between 1st-31st of March at Caraway â¤ď¸âđĽ
Enjoying Above the Fold?
Keep the insights coming by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies that help you unlock the secrets to brand success. Written from my experience in the marketing world, itâs your go-to source for staying ahead of the curve. Subscribe at www.sundaypostcards.co and join the community!
Connect with Jess on:
LinkedIn: https://www.linkedin.com/in/jess-cervellon/
Twitter: https://x.com/jesscervellon
Instagram: https://www.instagram.com/jess.cervellon/
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This week on Above the Fold, I sat down with Kieran Mathew, GM and partner at Equip Foods, to talk about what it really takes to build a brand that lasts.
We get into his journey from running a marketing agency at 19 years old to scaling a multi-million dollar eCommerce business. Kieran breaks down why transparency, trust, and real customer relationships have been the backbone of Equipâs growth, and how the brand has quietly dominated the beef protein space by focusing on quality over hype.
We also get into:
đĽ The power of word-of-mouth marketing (and why âmom-fluencersâ are game-changers)
đĽ Why Equip is staying lean, profitable, and intentional instead of chasing trends
đĽ How listening to customers led to first-to-market innovations like colostrum gummies
đĽ That time Gwyneth Paltrow casually gave Equip a shoutout on The Skinny Confidential
If youâre scaling a brand, thinking about DTC growth, or just want to hear how Equip is rewriting the rules in supplements, this oneâs packed with insights you can actually use.
Follow Kieran:
Instagram: @kieranmathew_
X: @kieranmathew
LinkedIn: linkedin.com/in/kieranmathew/
Follow Equip Foods:
Equip Foods: @equipfoods
Website: www.equipfoods.com
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Enjoying Above the Fold? Keep the insights coming by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies that help you unlock the secrets to brand success. Written from my experience in the marketing world, itâs your go-to source for staying ahead of the curve. Subscribe at www.sundaypostcards.co and join the community!
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Connect with Jess on:
LinkedIn: https://www.linkedin.com/in/jess-cervellon/
Twitter: https://x.com/jesscervellon
Instagram: https://www.instagram.com/jess.cervellon/
Youtube: https://www.youtube.com/@JessCervellon
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This week on Above the Fold, weâve got a BONUS EPISODE coming in hot! Once a month, I go on LinkedIn for AfterHours LIVEâa no-BS breakdown of the biggest DTC moves, plus the kind of raw, unfiltered brand marketing advice you wonât get anywhere else. And this time, the convo was too good not to share.
I sat down with the legends behind MixMixâAllison Disney, Katelin Randall, and Matt Saboâto talk about how theyâre shaking up the cannabis industry with customizable, discreet, and low-dose THC crystals.
We get into the real challenges of building a CPG brand in a highly regulated space, how to market when you canât just run ads, why nostalgia works in branding, and how MixMix is making THC consumption more approachable than ever.
If youâre a brand builder, marketer, or just curious about where the THC industry is headed, this oneâs for you.
Listen now for insights on branding, marketing, and the low-dose movement shaping the future of cannabis!
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đ˛Follow the Team:
Allison Disney: linkedin.com/in/allisondisney
Katelin Randall: linkedin.com/in/katelin-randall-b0351373/
Matt Sabo: linkedin.com/in/matthewsabo/
đ Follow MixMix:
Instagram: @getmixmix
Website: www.getmixmix.com
đď¸Follow Open Late Collective to catch the next AfterHours LIVE show!:
LinkedIn: https://www.linkedin.com/company/open-late-collective/
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Enjoying Above the Fold? Keep the insights coming by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies that help you unlock the secrets to brand success. Written from my experience in the marketing world, itâs your go-to source for staying ahead of the curve. Subscribe at www.sundaypostcards.co and join the community!
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Connect with Jess on:
⢠LinkedIn: linkedin.com/in/jess-cervellon
⢠Twitter: https://x.com/jesscervellon
⢠Instagram: instagram.com/jess.cervellon
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What happens when you walk away from Harvard Med School, dive into Michelin-star restaurants, and set out to change the wine industry? You get Nomadicaâa wine brand thatâs rewriting the rules and making fine wine fun, accessible, and cool again.
In this inspiring episode, Kristin Olszewski, the founder of Nomadica, shares her incredible journey from dropping out of med school to becoming a wine mogul.
Kristin saw the issues with the wine industryâtoo pretentious, too complicated, and definitely not in touch with younger consumers. So she created something that turned the entire industry on its head. With Nomadica, sheâs making high-quality wine accessible to everyone, with fun packaging, playlists, and tasting notes that actually make sense.
But before we dive into Kristinâs story, we want to take a moment to address something important. After filming, Kristinâs home was affected by the LA wildfires. While sheâs safe, many in the community have lost everything. Kristinâs request? If you can, support Nomadica and donate to help those in need. Every bit makes a difference. If youâd like to make a donation and learn more, click here for vetted fundraising campaigns, and here for more information on the fires.
đ§ Listen now to hear how Kristin turned her vision into a thriving wine brand and why Nomadica is set to revolutionize the industry!
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Follow Kristin:
đ¸ Instagram: @kristin___o
Try Nomadica:
đ¸ Instagram: @nomadica
đ Website: www.explorenomadica.com
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Enjoying Above the Fold? Keep the insights coming by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies that help you unlock the secrets to brand success. Written from my experience in the marketing world, itâs your go-to source for staying ahead of the curve. Subscribe at www.sundaypostcards.co and join the community!
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Connect with Jess on:
LinkedIn: https://www.linkedin.com/in/jess-cervellon/
Twitter: https://x.com/jesscervellon
Instagram: https://www.instagram.com/jess.cervellon/
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This week, I sat down with my brothers from another mother to talk about what it really takes to build a brand that lasts, beyond social media hype.
We cover entrepreneurship, content marketing, Latino representation in business, and why customer experience is more than just good service.
Plus, Josh shares how heâs handled doubt along the way (was it the content or just the abs?) and how a barbershop connection led him to co-host La Platica, one of the fastest-growing Latino podcasts, while Mark breaks down what makes real CX work.
If youâre building a brand, leading a team, or just trying to figure out your next big move, this episode is packed with insight you can actually use.
Listen now for tips on content, CX, and why great branding is more than just looking good on a shelf!
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Follow Josh:
Instagram: @thejoshleyva
Follow Mark:
Instagram: @themarkgalvez
Find Taste Salud:
Instagram: @tastesalud
đ Website: www.tastesalud.com
Listen to La Platica:
Apple Podcasts: https://podcasts.apple.com/us/podcast/la-platica/id1491416976
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Enjoying Above the Fold? Keep the insights coming by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies that help you unlock the secrets to brand success. Written from my experience in the marketing world, itâs your go-to source for staying ahead of the curve. Subscribe at www.sundaypostcards.co and join the community!
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Connect with Jess on:
LinkedIn: https://www.linkedin.com/in/jess-cervellon/
Twitter: https://x.com/jesscervellon
Instagram: https://www.instagram.com/jess.cervellon/
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What happens when you mix a YouTube star, startup chaos, and a coffee bean-shaped soap? You get this weekâs episode of Above the Fold!
Jess Cervellon sits down with Kenzie McAndrew, the powerhouse marketer behind Akira Coffee and Top of the Mornin'. Kenzie shares how her love for brandingâand a college hustle redesigning logosâsparked a career thatâs equal parts creativity and chaos. From making reed diffusers on an assembly line during COVID to turning Jacksepticeyeâs coffee brand into a caffeine-fueled sensation, Kenzie proves that no task is too small when youâre growing a business.
We talk about balancing creator-led brands with traditional marketing, navigating customer feedback (spoiler: people love a coffee soap), and designing campaigns that are as fun as they are functional. Kenzie also dishes on bundling, bold packaging, and why her favorite emails arenât flashyâtheyâre real and raw.
This episode is a blend of marketing genius, startup wisdom, and caffeine-fueled stories you wonât want to miss. Whether youâre building a brand or just love good coffee, grab a cup and tune in.
â đ§ Listen now for laughs, insights, and all the secrets behind making absurdly good coffee.
Follow Kenzie:
đ¸ Instagram: @kenziemcandrew
đ Website: www.topofthemornincoffee.com
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Enjoying Above the Fold? Keep the insights coming by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies that help you unlock the secrets to brand success. Written from my experience in the marketing world, itâs your go-to source for staying ahead of the curve. Subscribe at www.sundaypostcards.co and join the community!
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Connect with Jess on:
LinkedIn: https://www.linkedin.com/in/jess-cervellon/
Twitter: https://x.com/jesscervellon
Instagram: https://www.instagram.com/jess.cervellon/
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