Afleveringen
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Welcome to Episode 2 of Above the Fold! This episode features a special guest: Mark Galvez, Head of Customer Experience at Taste Saludâa wellness brand that brings the vibrant flavors of traditional Mexican agua frescas to the modern wellness space.
From discussing confidence and emotional regulation in leadership to sharing career journeys, we explore the critical role of community in brand success, the challenges of integrating AI tools, and the value of premium ingredients. Mark also shares Saludâs unique customer care strategies, including free samples and no-questions-asked returns, which help build a loyal, engaged community.
Join me as we dive into Markâs story, the magic behind Taste Salud, and the strategies that drive their success. Donât forget to subscribe, sign up for my weekly newsletter, and follow along on Instagram and YouTube. This is Above the Fold, and I canât wait to share these insights with you.
Books mentioned on the episode:
- The Making of a Manager by Julia Zhug
- The Effortless Experience: Conquering the New Battleground for Customer Loyalty by Matthew Dixon, Nicholas Toman and Rick DeLisi
- Radical Candor by Kim Scott
- The Imposter Syndrome: How to Stop Feeling Like a Fraud at Work, Build Your Confidence and Stop the Inner Critic" by Phil Roberts
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Join the Conversation:
00:00 Wellness Meets Mexican Agua Frescas
06:59 Dream Job: Games, Kegs, Vibes
12:38 CX: Seamless Across Channels
16:13 From Defense to Offense with Jess
17:55 Tackling a Confidence-Boosting Book
21:24 Career-Changing Moment
26:53 Teaching Problem Solving & Mentorship
29:58 Networking & Community: Key to Growth
35:42 Word-of-Mouth through Customer Care
36:06 Teamâs Content Creation Power
41:07 Core Teamâs Brand Passion
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Enjoying Above the Fold? Keep the insights coming by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies that help you unlock the secrets to brand success. Written from my experience in the marketing world, itâs your go-to source for staying ahead of the curve. Subscribe at www.sundaypostcards.co and join the community!
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Connect with Jess on:
LinkedIn: https://www.linkedin.com/in/jess-cervellon/
Twitter: https://twitter.com/justjessssss
Instagram: https://www.instagram.com/jess.cervellon/
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Join us every Thursday at 5am EST as we drop the best kept secrets in Customer Experience, Brand Experience and Marketing that help you drive your brand's success.
Keep the insights coming by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies that help you unlock the secrets to brand success. Written from my experience in the marketing world, itâs your go-to source for staying ahead of the curve. Subscribe at www.sundaypostcards.co and join the community!
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Zijn er afleveringen die ontbreken?
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Welcome to the launching episode of Above the Fold! Iâm Jess Cervellon, and in this podcast, weâre diving deep into what makes brands thrive, keeps customers coming back, and turns marketing strategies into pure gold.
For our premiere episode, Iâm thrilled to be joined by Arjan Singh, the co-founder of Jolieâa beauty wellness brand thatâs taking your shower experience to a whole new level with premium water filtration.
From running a lean, scrappy team that breaks the mold to focusing on quality over quantity in everything they do, Jolie is flipping the startup game on its head. Weâll explore how they tap into the emotional side of showering, turning a daily routine into something truly special.
Join me as we dig into Jolieâs story, the impact of clean water, and the strategies driving their success. Donât forget to subscribe, sign up for my weekly newsletter, and stay tuned on Instagram and YouTube. This is Above the Fold, and I canât wait to share these insights with you.
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Enjoying Above the Fold? Keep the insights coming by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies that help you unlock the secrets to brand success. Written from my experience in the marketing world, itâs your go-to source for staying ahead of the curve. Subscribe at www.sundaypostcards.co and join the community!
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Connect with Jess on
LinkedIn: https://www.linkedin.com/in/jess-cervellon/
Instagram: https://instagram.com/jess.cervellon
Weekly newsletter: https://sundaypostcards.beehiiv.com/
X/Twitter: https://twitter.com/justjessssss
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Join Jess Cervellon as she sits down with Courtney Conway, former Director of Retention at Brooklinen, to explore the critical significance of customer retention for brands in today's market. Courtney shares her journey from freelance work to key roles in marketing and retention, and offers valuable insights into building effective retention strategies.
Jess and Courtney dive into topics such as customer service, shipping experiences, and product satisfaction, discussing how they all interplay to influence customer retention. This episode is a must-listen for anyone looking to elevate their understanding of retention tactics and customer journey analytics.
Donât miss this episode if you want to learn about advanced retention strategies, the importance of customer journey analytics, and how to structure your marketing campaigns for long-term success.
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đ§ The Juice with Jess is powered by Kustomer. Want to learn how Kustomer can amp up your brand? Book a demo here: https://www.kustomer.com/demo/.
-------------------------------------------------
Connect with Jess on
LinkedIn: https://www.linkedin.com/in/jess-cervellon/
Instagram: https://instagram.com/jess.cervellon
Weekly newsletter: https://sundaypostcards.beehiiv.com/
X/Twitter: https://twitter.com/justjessssss
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Join Jess Cervellon as she chats with Ashley Harris, the dynamic force behind transforming customer experiences at various leading brands, including Caraway. Ashley shares her experience from working with subscription services to one-time purchase models and how creating a strong, resonant brand is key to success.
Jess and Ashley dive into the importance of internal CX management, using AI as a support tool, and building authentic relationships with customers. This episode is essential listening for anyone wanting to elevate their customer experience strategies.
Whatâs inside The Juice this week?
00:00 Introduction and Ashley Harrisâs Journey in Customer Experience
05:50 Creating a Strong Brand Across Multiple Merchants
13:00 Overcoming Customer Support Challenges in Different Retail Environments
20:30 The Role of AI in Enhancing Customer Experience
28:45 Importance of Internal Management and Training in CX
35:15 Authenticity in Job Interviews and Finding the Right Fit
44:00 Building Trust and Engagement through Proactive Customer Communication
52:25 The Impact of Inclusivity on Customer Experience
Donât miss this episode if you want to understand the intricacies of customer experience management, the power of proactive service, and how to truly prioritize your customers.
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đ§ The Juice with Jess is powered by Kustomer. Want to learn how Kustomer can amp up your brand? Check out [www.kustomer.com] and book a demo here: [https://www.kustomer.com/demo/]
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Connect with Jess on
LinkedIn: https://www.linkedin.com/in/jess-cervellon/
Instagram: https://instagram.com/jess.cervellon
Weekly newsletter: https://sundaypostcards.beehiiv.com/
X/Twitter: https://twitter.com/justjessssss
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Contact Ashley Harris: https://www.linkedin.com/in/ashleymacy/
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Join Jess Cervellon as she dives deep with Sarah Levinger, the genius behind groundbreaking NLP reports that revolutionize marketing strategies through emotional insights. Sarah shares her journeyâstarting from manual tasks to utilizing cutting-edge AI modelsâthat has helped major brands like Hexclad, Fabletics, and Avi thrive.
Jess and Sarah discuss the importance of understanding consumer behavior, leveraging psychology in marketing, and the challenges of achieving personalized marketing at scale. The conversation is a must-listen for anyone aiming to enhance their marketing strategies and consumer experiences.
Donât miss this insightful episode for anyone looking to transform their marketing strategies, leverage psychological insights, and truly understand their customers.
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đ§ The Juice with Jess is powered by Kustomer. Want to learn how Kustomer can amp up your brand? Check out www.kustomer.com and book a demo here: https://www.kustomer.com/demo/
-----------------------------------------------
Connect with Jess on
LinkedIn: https://www.linkedin.com/in/jess-cervellon/
Instagram: https://instagram.com/jess.cervellon
Weekly newsletter: https://sundaypostcards.beehiiv.com/
X/Twitter: https://twitter.com/justjessssss
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Contact Sarah: http://saralevinger.co
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Donât miss out on our brand new juicy episode featuring Nichole Ramirez, Ecommerce manager at UCLA Store. Nichole brings her vast 15 years of experience in D2C and Ecommerce, sharing invaluable insights on creating a seamless customer experience in both online and offline environments.
Jess and Nichole explore the importance of being available to your team, leveraging AI for better communication, and the integration of CX and marketing in Ecommerce. Nicholeâs dedication to supporting the UCLA community through Ecommerce revenue showcases the broader potential of innovative CX strategies.
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Whatâs inside The Juice this week?
00:00 Introduction and Nichole Ramirezâs Journey to UCLA
05:30 Developing a Specialized Customer Experience Team
12:00 Implementing AI for Better Customer Interactions
18:45 Importance of Communication in Leadership
24:20 Leveraging AI and Data Analytics for Business Insights
30:05 Evolving Nonprofit Ecommerce for Student Benefits
35:50 Enhancing In-Store Pickups for Memorable Experiences
42:15 Revenue Generation and Supporting Campus Activities
Donât miss this insightful episode for anyone looking to enhance their customer experience strategies, incorporate AI effectively, and support community-driven initiatives!
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đ§ The Juice with Jess is powered by Kustomer. Want to learn how Kustomer can amp up your brand? Book a demo here: https://www.kustomer.com/demo/
------------------------
Connect with Jess on
LinkedIn: https://www.linkedin.com/in/jess-cervellon/
Instagram: https://instagram.com/jess.cervellon
Weekly newsletter: https://sundaypostcards.beehiiv.com/
X/Twitter: https://twitter.com/justjessssss
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Contact Nichole: https://www.linkedin.com/in/nichole-ramirez/
Explore UCLA Store: https://shop.uclastore.com
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Catch the latest episode of "The Juice with Jess Cervellon" featuring Danielle Dawson, Product Marketing Manager at Four Sigmatic. Danielle shares her insights on the challenges of integrating functional mushrooms and plants into products while keeping brand vibes consistent.
Jess and Danielle dive deep into why a solid brand voice matters, the perks of knowing your customers, and innovating marketing moves. Get hyped by Danielle's herbalism journey and her tips for ace product development.
Donât miss this jam-packed episode for anyone looking to boost their brand game, get to know their audience, and leverage customer data for growth!
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đ§ The Juice with Jess is powered by Kustomer. Want to learn how Kustomer can amp up your brand? Check out www.kustomer.com and book a demo here: https://www.kustomer.com/demo/
Connect with Jess on
LinkedIn: https://www.linkedin.com/in/jess-cervellon/
Instagram: https://instagram.com/jess.cervellon
Weekly newsletter: https://sundaypostcards.beehiiv.com/
X/Twitter: https://twitter.com/justjessssss
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Contact Danielle: https://www.linkedin.com/in/danielle-ryan-dawson-rh-ahg-65596594/
Explore Four Sigmatic:
https://us.foursigmatic.com/
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Tune in to "The Juice with Jess Cervellon" for an illuminating episode featuring Mike Manheimer, CMO of Postscript. Mike shares his insights on the pivotal role of building genuine customer relationships and the transformational power of SMS marketing.
Join Jess and Mike as they engage in a dynamic conversation about creative marketing in both B2B and eCommerce, the significance of understanding consumer behavior, and the indispensable value of customer feedback. Get inspired by Mike's strategies for overcoming marketing challenges and the importance of adopting a stoic mindset for success.
Donât miss this episode packed with insights for anyone keen on enhancing their marketing strategies, engaging with customers on a deeper level, and leveraging the power of SMS for maximum impact!
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đ§The Juice with Jess is powered by Kustomer.
Want to learn more about how Kustomer can help your brand? Visit www.kustomer.com and schedule an appointment here: https://www.kustomer.com/demo/
Connect with Jess on
LinkedIn: https://www.linkedin.com/in/jess-cervellon/
Instagram: https://instagram.com/jess.cervellon
Weekly newsletter: https://sundaypostcards.beehiiv.com/
X/Twitter: https://twitter.com/justjessssss
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Connect with Mike Manheimer and Postscript:
LinkedIn: https://www.linkedin.com/in/mikemanheimer /
Website: https://www.postscript.io /
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Tune in to "The Juice with Jess Cervellon" for an engaging episode featuring Michael Bair, SVP of Customer Experience at Figs. Michael delves into the fascinating journey of chatbots from their early days in the late 90s and early 2000s to their current state, exploring their impact and effectiveness in modern CX.
Join Jess and Michael as they explore the intricacies of chatbot management, customer touchpoints, and the evolving customer demographic. Get inspired by Michael's insights on data-driven decision-making, the value of customer interactions, and the importance of leadership that prioritizes customer feedback at an executive level.
----------------------------
đ§The Juice with Jess is powered by Kustomer.
Want to learn more about how Kustomer can help your brand? Schedule an appointment here: https://www.kustomer.com/demo/
----------------------------
Connect with Jess on
LinkedIn: https://www.linkedin.com/in/jess-cervellon/
Instagram: https://instagram.com/jess.cervellon
Weekly newsletter: https://sundaypostcards.beehiiv.com/
X/Twitter: https://twitter.com/justjessssss
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Tune in to "The Juice with Jess Cervellon" for an electrifying episode featuring Leanna Nazzisi, Director of CX at Victoria Beckham Beauty. Leanna dives deep into the transformative power of AI in customer experience (CX) and debunks common misconceptions about its role in business.
Join Jess and Leanna as they uncover how AI revolutionizes customer experience, freeing up human resources and enhancing feedback analysis, customer support, and education. Get inspired by Leanna's passion for brand-building beyond CX, emphasizing the crucial role of inclusivity in beauty.
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Donât miss this episode packed with practical advice for anyone looking to leverage AI, enhance inclusivity, and improve customer experiences!
đ§The Juice with Jess is powered by Kustomer.
Want to learn more about how Kustomer can help your brand? Schedule an appointment here: https://www.kustomer.com/demo/
-----------------------------
Connect with Jess on
LinkedIn: https://www.linkedin.com/in/jess-cervellon/
Instagram: https://instagram.com/jess.cervellon
Weekly newsletter: https://sundaypostcards.beehiiv.com/
X/Twitter: https://twitter.com/justjessssss
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Tune in to "The Juice with Jess Cervellon" for an exciting episode featuring Logan Dunn, Head of e-Commerce at Wyze Labs, recorded live at SubSummit in Dallas. Logan shares how integrating advanced tech like generative AI can transform customer relationships and elevate brand experiences.
Join Jess and Logan as they discuss how new skills like coding can boost career opportunities and make the most of AI tools. Discover Logan's innovative strategies for unifying customer experiences across channels and shifting from traditional marketing to cutting-edge AI techniques.
Logan also talks about Wyze Labs' focus on community building and using feedback loops to enhance customer loyalty. Learn how they've moved from generic email blasts to personalized content with tools like Braze, and how they use AI for video analysis and customer interaction.
Donât miss this episode packed with practical advice for anyone looking to leverage AI and community building in their business journey!
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đ§The Juice with Jess is powered by Kustomer.
Want to learn more about how Kustomer can help your brand? Visit www.kustomer.com and schedule an appointment here: https://www.kustomer.com/demo/
Connect with Jess on
LinkedIn: https://www.linkedin.com/in/jess-cervellon/
Instagram: https://instagram.com/jess.cervellon
Weekly newsletter: https://sundaypostcards.beehiiv.com/
X/Twitter: https://twitter.com/justjessssss
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Tune into this inspiring episode of "The Juice with Jess Cervellon" featuring Sam Coxe, the brilliant mind behind Flaus, the world's first electric flosser. Sam shares her unconventional journey from practicing law at a top firm to inventing a game-changing oral care product.
Discover how Sam's painful and expensive trip to the dentist sparked the idea for Flaus and propelled her to take the leap into entrepreneurship. Learn about the challenges she faced as a first-time founder, from raising capital to balancing her law career with her startup dreams.
Jess and Sam also discuss the challenges faced by female founders, particularly in raising funds, and stress the importance of women supporting women in the business world. They highlight the need for more female investors and a shift towards an abundance mindset.
Don't miss this insightful conversation full of tactical advice and inspiration for anyone on the entrepreneurial journey!
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đ§The Juice with Jess is powered by Kustomer.
Want to learn more about how Kustomer can help your brand? Visit www.kustomer.com and schedule an appointment with Kustomer by clicking here https://www.kustomer.com/demo/
------------------------------------
Connect with Jess on
LinkedIn: https://www.linkedin.com/in/jess-cervellon/
Instagram: https://instagram.com/jess.cervellon
Weekly newsletter: https://sundaypostcards.beehiiv.com/
X/Twitter: https://twitter.com/justjessssss
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Tune in to the latest episode of "The Juice with Jess Cervellon" as she interviews Roma Yumul, the CX Manager at Doctor Squatch, a men's personal care brand carving a niche with naturally derived soaps and unique scents.
Roma delves into the significance of building strong relationships with freelancers for enhanced work output and the pivotal role of open communication and personalized interactions in customer retention. Learn about Doctor Squatchâs comprehensive approach to customer support, utilizing various channels and data analytics to understand customer sentiment and drive business decisions.
Discover how Doctor Squatch balances its brand voice across different platforms and the challenges of implementing AI tools while maintaining top-notch customer experience. Roma discusses the importance of embedding the brand's voice within the support team and ensuring consistent, natural communication with customers.
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Donât miss this insightful conversation on delivering exceptional customer experiences with Roma Yumul on "The Juice with Jess Cervellon."
Connect with Jess on
LinkedIn: https://www.linkedin.com/in/jess-cervellon/
Instagram: https://instagram.com/jess.cervellon
Weekly newsletter: https://sundaypostcards.beehiiv.com/
X/Twitter: https://twitter.com/justjessssss
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Tune in to the latest episode of "The Juice with Jess Cervellon" as she chats with Melanie Cummings, the VP of Product and UX at Fabletics. Jess and Melanie dive into the ever-changing world of customer experience, from old-school retail to cutting-edge e-commerce.
Melanie shares her exciting career journey at Fabletics, her shift from B2B to e-commerce, and why omnichannel strategies are a game-changer in today's market. Get the scoop on using AI for customer interactions, crafting seamless user journeys, and boosting customer loyalty with smart return policies and personalized experiences.
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Whatâs inside The Juice this week?
00:00 â 05:15: Meet Melanie Cummings
05:15 â 10:00: From Retail to E-commerce
10:00 â 15:30: Creating a Seamless User Journey
15:30 â 20:45: Content Marketing and AI Tech
20:45 â 25:00: Shifting from B2B to E-commerce
25:00 â 30:20: Omnichannel Strategies and Returns
30:20 â 35:45: COVID-19âs Impact on Behavior
35:45 â 40:10: Retail Evolution with Tech
40:10 â 45:30: Customer Feedback to Product Improvement
45:30 â 50:50: Loyalty Programs and Membership
50:50 â 55:00: AI Chatbots for Support and Discovery
55:00 â 1:00:00: Education in Sales and Consumer Shifts
Donât miss this deep dive into the holistic approach to brand experience with Melanie Cummings on "The Juice with Jess Cervellon."
Connect with Jess on
LinkedIn: https://www.linkedin.com/in/jess-cervellon/
Instagram: https://instagram.com/jess.cervellon
Weekly newsletter: https://sundaypostcards.beehiiv.com/
X/Twitter: https://twitter.com/justjessssss
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Tune in to the latest episode of "The Juice with Jess Cervellon" as she welcomes Alexandra Vailas, the Senior Vice President of Brand Marketing at Dyper, a brand with a mission of sustainability and transparency. Get ready for an insightful conversation on maintaining consistent branding across diverse retail outlets, balancing a mission with consumer needs, and the journey from influencer to brand marketer.
In this episode, Alexandra Vailas and Jess dive into the challenges of controlling messaging across various channels, the innovation of a charcoal diaper, and the role of packaging in brick-and-mortar sales. Discover how Vailas successfully launched products on Amazon and explored her trajectory from blogging to a significant social media following, while emphasizing personalized customer experiences and the evolution of brand marketing in the digital landscape.
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Whatâs inside The Juice this week?
00:00 - 05:30: Introduction to Alexandra Vailas and Dyper's mission
05:30 - 10:15: Consistent branding across Walmart and Amazon
15:45 - 20:20: Challenges in controlling messaging on various platforms
25:00 - 30:10: Innovation and launch of the charcoal diaper
30:10 - 35:25: Importance of packaging and brand messaging
35:25 - 40:00: Insight into rebranding for retail differentiation
45:20 - 50:40: Transition from influencer to brand marketer
55:10 - 1:00:00: Personalized experiences and consumer insights
1:00:00 - 1:05:30: Importance of qualitative and quantitative surveying
1:05:30 - 1:10:45: Embracing multifaceted career paths and soft ambition
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Connect with Jess on
LinkedIn: https://www.linkedin.com/in/jess-cervellon/
Instagram: https://instagram.com/jess.cervellon
Weekly newsletter: https://sundaypostcards.beehiiv.com/
X/Twitter: https://twitter.com/justjessssss
Connect with Alexandra: https://www.linkedin.com/in/alexandra-vailas/
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Tune in to the latest episode of "The Juice with Jess Cervellon" as she sits down with Jade Cameron, the Head of Community Experience at LSKD, a renowned sportswear company. Get ready for an amazing discussion on cultivating customer loyalty, building brand communities, and the power of personalized experiences in the world of e-commerce.
In this episode, Jade Cameron and Jess delve into their experiences in the travel industry and how it has influenced their approach to community and customer experience at LSKD. Discover the intricate balance between art and science in creating authentic connections, surprise, and delight strategies, and the evolving landscape of customer experience in the digital age.
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Whatâs inside The Juice this week?
00:00 - 05:30: Online store presence and US team dynamics
05:30 - 10:15: Comparing US and Australia experiences
15:45 - 20:20: Travel tales from Iceland and Ljubljana
25:00 - 30:10: Building community pre-apparel launch, communication
30:10 - 35:25: Social listening, tech for growth, proactive chat
35:25 - 40:00: Decision to open brick-and-mortar store in San Diego
45:20 - 50:40: Transition from travel industry to e-commerce, pandemic experiences
55:10 - 1:00:00: Personalized experiences, surprising customers
1:00:00 - 1:05:30: Creating brand and community simultaneously
1:05:30 - 1:10:45: Difference between customer service and community experience
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đ§The Juice with Jess is powered by Kustomer.
Want to learn more about how Kustomer can help your brand? Visit www.kustomer.com and schedule an appointment with Kustomer by clicking here https://www.kustomer.com/demo/
Connect with Jess on
LinkedIn: https://www.linkedin.com/in/jess-cervellon/
Instagram: https://instagram.com/jess.cervellon
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Connect with Jade on
LinkedIn: https://www.linkedin.com/in/jade-cameron-8953b9b7/
Visit LSKD https://us.lskd.co/
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Join Jess Cervellon and Cate Marques, Chief Experience Officer (CXO) at Terra Kaffe, as they share the key aspects of customer experience in today's rapidly evolving market on this episode of The Juice.
Listen to Cateâs insights on the growth and development of Terra Kaffe, the importance of mapping the customer journey from acquisition to retention, the challenges and rewards of working in an early stage startup, leveraging AI for CX, and the impact of referral programs on customer acquisition.
Like, share, subscribe and more to get more juicy insights!
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Whatâs inside The Juice this week?
00:00 - 10:15: Introducing Cate Marques: The Terra Kaffe Journey
10:16 - 20:30: Prioritizing Customer Experience in Startups
20:31 - 30:55: Leveraging AI and Data-Driven Insights
30:56 - 41:10: Impact of Referral Programs and Acquisition Strategies
41:11 - 50:00: Social Listening and Handling Celebrity Interactions
50:01 - 60:00: Future Trends in CX and Brand Management
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đ§The Juice with Jess is powered by Kustomer.
Want to learn more about how Kustomer can help your brand? Visit www.kustomer.com and schedule an appointment with Kustomer by clicking here https://www.kustomer.com/demo/
------------------------
Connect with Jess on
LinkedIn: / jess-cervellon
Instagram: / @jess.cervellon
Interested in learning more about Terra Kaffe? Visit their website https://www.terrakaffe.com/
Connect with Cate on LinkedIn https://www.linkedin.com/in/cminall/
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Join Jess Cervellon and Jimmy DeCicco, Chief Brand Officer of Super Coffee, as they explore the intricacies of brand management and marketing in the competitive field of consumer-packaged goods (CPG).
In this revelatory episode, Jimmy shares his journey from establishing a healthier alternative to mainstream beverages to navigating the dynamic demands of retail and direct-to-consumer sales platforms, with a special focus on their robust presence on Amazon. They explore the critical balance of data-driven decisions and the compelling narratives that drive brand growth.
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Whatâs inside The Juice this week?
00:00 - 10:15: Introducing Jimmy DeCicco: The Super Coffee Journey
10:16 - 20:30: Mastery of Brand Positioning: Standing Out in CPG
20:31 - 30:55: Data vs. Storytelling: Striking the Right Balance
30:56 - 38:00: Decoding Retail Strategies and Amazon Dominance
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đ§The Juice with Jess is powered by Kustomer.
Want to learn more about how Kustomer can help your brand? Visit www.kustomer.com and schedule an appointment with Kustomer by clicking here https://www.kustomer.com/demo/
Connect with Jess on
LinkedIn: https://www.linkedin.com/in/jess-cervellon/
Instagram: https://instagram.com/jess.cervellon
Weekly newsletter: https://sundaypostcards.beehiiv.com/
X/Twitter: https://twitter.com/justjessssss
Find Super Coffee on Amazon https://www.amazon.com/super-coffee/s?k=super+coffee
Find Super Coffee at a store near you https://drinksupercoffee.com/store-locator/
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Hang out with Jess and special guests Dallin and Bella Lambert - a creator couple with 2.7M followers on TikTok and 3.07M on YouTube.
In this episode, Dallin and Bella share tales from their personal life, including their heartwarming adoption story and the strategic moves behind their beloved YouTube channel, âDella Vlogsâ. From understanding the âalgorithmâ to the importance of authenticity, they dive into what it takes to make impactful content that performs.
Of course, this wouldnât be a creator episode without talking about brand deals. Jess pulls back the curtain and asks them for the creator perspective on brand partnerships, gifting, and more.
Lastly, the episode wraps up with discussing Bellaâs entrepreneurial background as the founder of Origami Owl, a jewelry brand that she founded when she was only 14!
Whatâs inside The Juice this week?
00:00 - 08:45: Meet Dallin and Bella Lambert: The Journey to Creator Success
08:46 - 19:30: Choosing the Right Brand Partnerships: Strategy and Audience Alignment
19:31 - 29:50: Behind the Scenes: Creating Content that Resonates
29:51 - 37:20: The Impact of Intentionality: From PR Boxes to Brand Partnerships
37:21 - 50:15: Long-term vs. Short-term Brand Deals: What Works Best?
50:16 - 01:02:05: Audience Engagement: Understanding & Growing Your Base
01:02:06 - 01:12:00: The Future of Influencer Marketing: Trends and Predictions
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đ§The Juice with Jess is powered by Kustomer.
Connect with Jess on
LinkedIn: / https://www.linkedin.com/in/jess-cervellon/
X/Twitter: / @justjessssss
Instagram: / @jess.cervellon
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Check out Dallin and Bellaâs Vlogs:
YouTube: https://www.youtube.com/channel/UCjKnNUbNcj7p_i3_gDyGyPg
IG: https://www.instagram.com/dellavlogs/?hl=en
TikTok: https://www.tiktok.com/@dallinxbella?lang=en
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