Afleveringen
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Do you keep hiring virtual assistants, only for them to quit after a few months? Or maybe you’ve brought on a VA, hoping they’d magically take tasks off your plate, only to find yourself more overwhelmed than before. If that sounds familiar, this episode is for you.
Today, I’m diving into the biggest mistakes business owners make when hiring and managing VAs—and what you can do to create a work environment where they actually want to stay. Whether you’re struggling with high turnover, unclear expectations, or just feeling like your VA isn’t the stress reliever you expected, we’re going to break it all down.
So, if you’re ready to build a team that truly supports you (without the constant hiring cycle), let’s get into it!
🎙️ In This Episode:
Why virtual assistants quit—and how to stop the cycleThe biggest hiring mistakes that lead to high turnoverHow to onboard and set expectations so your VA can be successfulWhat to do if your VA isn’t as efficient or helpful as you expected
Read the full shownotes: https://thekarareport.com/60Hire us to write SEO-driven blog posts for you: https://thekarareport.com/bloggingOur Pinterest Management Services: https://thekarareport.com/pinterestHire me for website copy: https://thekarareport.com/copywritingLearn more about working with our marketing agency here: https://thekarareport.com/services Follow me on Instagram: https://instagram.com/thekarareport
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Do you ever feel like you've said everything there is to say in your business—like you're just repeating yourself over and over? While repetition is key in marketing, it can still start to feel a little stale. If that sounds familiar, this episode on how to find content ideas is for you.
Today, I'm sharing nine ways I generate fresh content ideas—even as someone who writes a ton of content. These strategies work not only for social media but also for blog posts, podcasts, and YouTube channels. As a service provider with years of experience working with clients, I still have to find new ways to say the same thing in fresh, engaging ways.
So, get ready—I’m spilling all the tea on how I do it. Let’s dive in!
🎙️ In This Episode:
How to keep your content fresh and engaging without saying anything "new"Simple strategies to generate new content ideas from what you already haveThe power of repurposing and reframing content for different audiencesCreative ways to source trending topics and industry insights for inspirationWhy taking action and consistently creating is more important than overplanning
Read the full shownotes: https://thekarareport.com/59Hire us to write SEO-driven blog posts for you: https://thekarareport.com/bloggingOur Pinterest Management Services: https://thekarareport.com/pinterestHire me for website copy: https://thekarareport.com/copywritingLearn more about working with our marketing agency here: https://thekarareport.com/services Follow me on Instagram: https://instagram.com/thekarareport
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Zijn er afleveringen die ontbreken?
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As an online business owner, you likely know the importance of scaling your business. But what if you don’t have the budget for ads? Or even if you DO have a budget for ads, you might be wondering if there is any way to scale your business without ads (or at the very least - diversify your efforts). First, let me cut to the chase: the answer is a resounding yes!
Organic strategies that help you scale your business without adsBuilding a strong foundation so you don't waste your timeHow to engage with your people to get more sales
Listen, as an online marketer offering a variety of DFY marketing services, I've worked with several six-figure businesses (and even a couple of seven-figure businesses!) over the past three years so let me just tell you: I know a little bit about what goes on behind the scenes. And while scaling your business is NOT as easy as some of the Instagram "gurus" make it appear, I do want to take the time to share some of the ways you can scale your online business without spending a penny on advertising.
🎙️ In This Episode:
Read the full shownotes: https://thekarareport.com/58Why I switched from a custom website to a Showit website template: https://thekarareport.com/custom-showit-website-vs-showit-website-templates/Hire us to write SEO-driven blog posts for you: https://thekarareport.com/bloggingOur Pinterest Management Services: https://thekarareport.com/pinterestHire me for website copy: https://thekarareport.com/copywritingLearn more about working with our marketing agency here: https://thekarareport.com/services Follow me on Instagram: https://instagram.com/thekarareport
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If you're a freelancer or a creative business owner, chances are you've thought about whether to focus on project-based work, aim for more retainer clients, or try a mix of both. Maybe you're currently doing one and wondering if the grass is greener on the other side? That's exactly what I want to dive into today. I've worked in both a retainer model vs. project-based clients, and I have plenty of thoughts to share—lessons I've learned, pros and cons, and what’s currently working for me. Let’s get into it!
Pros and Cons of a Retainer Model vs. Project-Based WorkChoosing One Model or Benefits and Challenges of Balancing BothHow to Choose The Right Business Model For You in 2025
🎙️ In This Episode:Links Mentioned:
Read the full shownotes: https://thekarareport.com/57Hire us to write SEO-driven blog posts for you: https://thekarareport.com/bloggingOur Pinterest Management Services: https://thekarareport.com/pinterestLearn more about working with our marketing agency here: https://thekarareport.com/services Follow me on Instagram: https://instagram.com/thekarareport -
What does it really look like to get good at marketing? Especially at the beginning of the year, many of us set lofty goals: add a new channel to our marketing, spend less time marketing, finally be consistent, or create better content. But what does that actually look like? How can we actually get better at marketing?
One of the things I wanted to bring to you early this year is an interview with a real business owner about how they finally got their marketing act together. If you’re on the Instagram hustle train or just wondering where to start, you’re going to love this interview with Danison.
Getting Off the Instagram GrindInvesting in Brand PhotographyLeveraging Tools like Enji
🎙️ In This Episode:Links Mentioned:
Read the full shownotes: https://thekarareport.com/56Learn more about Danison at Bowtie and Brush: https://bowtieandbrush.com/Follow Danison on Instagram: https://www.instagram.com/bowtieandbrushSign up for a free trial on Enji: https://threkarareport.com/enji Hire Kara to write your website copy: https://thekarareport.com/copywritingLearn more about working with our marketing agency here: https://thekarareport.com/servicesFollow me on Instagram: https://instagram.com/thekarareport -
Is anyone else still in disbelief that it’s 2025? This episode is for all my nosy listeners who love a peek behind the scenes—hearing about other people's goals, reflections on the past year, and plans for the new one. If that’s your kind of tea, you’re in the right place!
Last week, I posted a story on Instagram about how I create quarterly Looms for my team, and it got a lot of interest. So today, I’ll dive into that process, share my reflections on last year, and talk about what’s on my mind for 2025—which, by the way, still feels surreal to say!
I’m also sharing two unconventional New Year’s resolutions that I believe should be on every business owner’s list. There’s a lot to cover, so let’s get into it!
Reflecting on 2024My 2025 Game Plan2 Unconventional Resolutions (Time Stamp - 26:32)
🎙️ In This Episode:Links Mentioned:
Read the full shownotes: https://thekarareport.com/55Tune into Elizabeth McCravy's podcast on setting words of the year: https://elizabethmccravy.com/298Tune into Elizabeth McCravy's podcast on hosting a team vision meeting: https://elizabethmccravy.com/299Hire us to write SEO-driven blog posts for you: https://thekarareport.com/bloggingOur Pinterest Management Services: https://thekarareport.com/pinterestLearn more about working with our marketing agency here: https://thekarareport.com/services Follow me on Instagram: https://instagram.com/thekarareport -
In this episode, I’m sharing practical tips that have made a huge difference in my business and could do the same for you. If you’ve ever dealt with missed deadlines, unclear requests, or slow responses, these simple tweaks will make your communication clearer, faster, and more effective. If you want to get faster responses (and BETTER responses) from your clients and team, these will help!
How to make your messages clear and actionable to avoid delays.Mistakes people make that slow down communication.The best ways to use tools like voice notes and Loom videos without losing track.Why setting expectations doesn’t make you “less chill”—it actually makes you a better leader.
🎙️ In This Episode:Links Mentioned:
Read the full shownotes: https://thekarareport.com/54Hire us to write SEO-driven blog posts for you: https://thekarareport.com/bloggingOur Pinterest Management Services: https://thekarareport.com/pinterestLearn more about working with our marketing agency here: https://thekarareport.com/services Follow me on Instagram: https://instagram.com/thekarareport -
In this episode, I'm talking about why we need to start taking intentional breaks when it comes to marketing and content creation. I'm also sharing my recent experience with batching podcast episodes, lessons learned from observing other creators, and why giving yourself "white space" can lead to fresh ideas and renewed creativity. Whether you're managing a podcast, blog, or business, my hope is that this episode inspires you to prioritize rest while staying consistent.
Why batching content can help you stay consistent and avoid burnout.The scene in MadMen that I can't stop thinking about.The value of stepping back to observe and gain inspiration from others.How intentional breaks can lead to fresh, innovative ideas for your marketing.
🎙️ In This Episode:Links Mentioned:
Read the full shownotes: https://thekarareport.com/53Hire us to write SEO-driven blog posts for you: https://thekarareport.com/bloggingOur Pinterest Management Services: https://thekarareport.com/pinterestLearn more about working with our marketing agency here: https://thekarareport.com/services Follow me on Instagram: https://instagram.com/thekarareport -
Hi! Your favorite content marketing agency here, coming at you with an episode that I swear is not a sales pitch for our services (although, hello, what are you waiting for? hire us for blogging and Pinterest). Instead, I'm sharing 3 KEY questions that I think you should be asking before you hire anyone to market your business for you (regardless of if you're looking for a virtual assistant to support you, a blogging/pinterest agency, or even a social media manager).
How to decide if you should hire a marketing agency (beyond just "can you afford it?")Things to consider when deciding which marketing platform(s) to outsourceSetting realistic expectations for outsourcing your marketing
Helping you make informed decisions around your marketing is the MOST important thing to me, so I hope you love this episode as much as I do!
🎙️ In This Episode:Links Mentioned:
Read the full shownotes: https://thekarareport.com/52Hire us to write SEO-driven blog posts for you: https://thekarareport.com/bloggingOur Pinterest Management Services: https://thekarareport.com/pinterestLearn more about working with our marketing agency here: https://thekarareport.com/services Follow me on Instagram: https://instagram.com/thekarareport -
Are you thinking you might like to be a podcast guest someday? Maybe you've been a podcast guest and you're thinking, Hey, I want more of that. Or maybe you're looking for alternative ways to market your business, but you're not set on starting your own show.
Today's episode is for you. Actually, it's for you even if you do have your own show. Because let me just tell you, I've been a podcast guest many times and it's always been a super great way to connect not only with the host more, but also connect with an audience outside of yours. It is such a privilege and it is also such a great way to market your business.I would love to tell you how I found Dustin and invited him on this podcast, but it actually comes up in this interview because it is part of his podcast guesting strategy. So for me, it was just super fun to watch his strategy in action and the way it was so natural (and yup, it works!).
5 P's of Profitable Podcast GuestingHow to make the most of podcast guesting opportunitiesThe ROI of podcast guesting (and how you can add 6 or even 7 figures of business through this marketing strategy)How to get started as a podcast guest (and book more interviews next year)
🎙️ In This Episode:Links Mentioned:
Read the full shownotes: https://thekarareport.com/51Learn more about Dustin at 7 Figure Leap: https://7figureleap.com/Grab Dustin's FREE Podcast Profits Playbook: https://7figureleap.com/playbookConnect with Dustin on Linkedin: https://www.linkedin.com/in/dustinriechmann/Learn more about working with our marketing agency here: https://thekarareport.com/servicesFollow me on Instagram: https://instagram.com/thekarareport -
Who doesn’t love a good trends episode? Today, I’m excited to bring on Hannah Davis to talk all about 2025 website trends and how we can update our websites without making them look overly trendy. I also loved how she tied in website UX (user experience) into everything she does!
We chatted all about the balance between copy and design, how to use templates effectively, and common website mistakes to avoid.
2 of the biggest 2025 website trendsHow to know if WE should be jumping on the latest trends (big and small)What to do if nobody is buying from our websiteImproving our UX in 2025
🎙️ In This Episode:PS: We talked a lot about the importance of good COPY in this conversation. So this is me reminding you that I offer VIP days if you want a professional to write yours for you: https://thekarareport.com/copywriting
Links Mentioned:
Read the full shownotes: https://thekarareport.com/50Learn more about Hannah at Made with Boldness: https://madewithboldness.com/Follow Hannah on Instagram: https://instagram.com/madewithboldnessHire Kara to write your website copy: https://thekarareport.com/copywritingLearn more about working with our marketing agency here: https://thekarareport.com/servicesFollow me on Instagram: https://instagram.com/thekarareport -
I know that this week is absolutely crazy for some people. A lot of people are having Black Friday sales, it's Thanksgiving for my American friends, and everyone is just getting ready for the holiday season if they're not already in holiday mode already. So I just wanted to bring you a super short episode with just a little mindset shift to consider as we close out the year and answer the question: can you make money in December?
I feel like at this stage of the year, a lot of us feel like our year is kind of set. We have made most of the money that we're going to make, or at least we know what we can expect in December. It's easy to fall into a trap thinking that nobody buys in December or hey, maybe you don't really want to work in December. That's what we're going to talk about today.
A quick mindset shift for service providers who want to make more money in December3 things you can do to make more money in December (without heavy, aggressive marketing)
🎙️ In This Episode:Links Mentioned:
Read the full shownotes: https://thekarareport.com/49Hire us to write SEO-driven blog posts for you: https://thekarareport.com/bloggingJoin Blogging for Bingeable Brands (Use Code PODCAST20 for 20% Off!): https://thekarareport.com/bbbLearn more about working with our marketing agency here: https://thekarareport.com/services Follow me on Instagram: https://instagram.com/thekarareport -
As the year begins to wind down, I know we all have one thing on our minds: MONEY. Whether we’re thinking about holiday spending, setting goals for 2025, making the most of the final month of the year, planning for more income in 2025, or identifying expenses for tax write-offs, money is definitely a top focus.
Why we all need a little reality check when it comes to our profit planningWhat your 2025 goals should look like (beyond just a revenue number)How we can plan ahead to see more profit this year
I’m thrilled to introduce you to Geily. She’s the founder of Cutting Edge Financial Solutions and works with service-based businesses to improve their bottom lines through cash flow management and financial planning, focusing on reducing spending and maximizing take-home profits—which, let’s be honest, is what we all want.
🎙️ In This Episode:Links Mentioned:
Read the full shownotes: https://thekarareport.com/48Grab Geily's FREE Mastering Cash Flow Guide: https://www.cuttingedgefinancialsolutions.com/resources Follow Geily on Instagram: https://www.instagram.com/cuttingedgefinancialsolutions/ Work with Geily here (and check out her planning for profit sessions): https://www.cuttingedgefinancialsolutions.com/services Learn more about working with our marketing agency here: https://thekarareport.com/servicesFollow me on Instagram: https://instagram.com/thekarareport -
Today, we're diving deep into Black Friday launch strategies with the incredible Dolly DeLong. Dolly, a seasoned systems and workflow expert (and the #1 person recommended on threads to talk about this!), shares her approach to launching with intention, offering tips to move from a scattered approach to a structured, strategic game plan.
From prepping your audience to refining your marketing and planning for a smooth launch, Dolly’s advice is helpful regardless of whether you’re a seasoned entrepreneur or tackling your first Black Friday campaign. Plus, she shares how she structures her week to run two businesses on just 20 hours a week and shares realistic tips on time management that allow for both successful launches and a balanced life.
You'll get a glimpse of her tried-and-tested launch phases—from the planning stages to post-launch reflection—plus advice on how to keep emotions in check when measuring launch success. I loved this conversation (and love her!).
Pre-launch and audience priming before a launchPractical ways to map out launch phasesTips for managing launches within a limited workweekHow to build your audience in between launches
🎙️ In This Episode:Links Mentioned:
Read the full shownotes: https://thekarareport.com/47Watch Dolly's FREE Webinar On Black Friday Trends: https://thekarareport.com/black-friday-trendsGrab Dolly's Black Friday Toolkit: https://thekarareport.com/bf-toolkitGrab Dolly's Launching Templates in Trello: https://systemsandworkflowmagic.com/digital-product-launch-success-planner Follow Dolly on Instagram: https://instagram.com/dollydelongeducationLearn more about working with our marketing agency here: https://thekarareport.com/servicesFollow me on Instagram: https://instagram.com/thekarareport -
I read 10x is Easier Than 2x, so you don't have to. I'm actually going to talk about why I think it's one of the best business books I've read in a long time, but with a few caveats. This is going to be part "what I learned from it and what I'm seeing in my own business", and then also part, book review.
Regardless, I feel like 10x is Easier Than 2x has been the number one book everyone has been recommending, and I was really excited to read it, but I also was a little bit skeptical. I thought it might be one of those situations where, and I'm going to use Profit First as an example, everyone has basically shared the highlights so much that you're kind of familiar enough with the concept by now before you even read it.My point here is this: I thought I knew what it was going to be about and what it would say, and I was wrong. So anyway, we're going to get into all of that - let's begin!
Removing Decision ParalysisThe Question You Need to Be Asking to 10xHow to Constantly Be Shedding the 80% Being a Buyer, Not a Seller as a Business OwnerGap vs. Gain Mindset
🎙️ In This Episode:Links Mentioned:
Read the full shownotes: https://thekarareport.com/46Hire us to write SEO-driven blog posts for you: https://thekarareport.com/bloggingJoin Blogging for Bingeable Brands (Use Code PODCAST20 for 20% Off!): https://thekarareport.com/bbbLearn more about working with our marketing agency here: https://thekarareport.com/services Follow me on Instagram: https://instagram.com/thekarareport -
In this episode, we're diving into the unnerving (and often shocking!) world of online business coaching with Vancouver-based content creator Danielle Ryan. Danielle has spent years building a business and now pulls back the curtain on some of the most problematic trends in the coaching industry.
From unqualified “gurus” to expensive masterminds with questionable value, Danielle doesn’t hold back on the hard truths about the online business industry. She shares her own experience of hiring a coach who failed to deliver, along with insights into how business coaching has devolved into a web of upsells, peer-to-peer coaching scams, and sketchy promises.We’re not just talking about typical business horror stories—this episode covers the online business scams that MOST OF US have fallen victim too. Danielle’s passionate and relatable as she shares how to spot red flags in coaching, why pyramid-style coaching is on the rise, and how to make wise investments without falling prey to empty promises.
You're going to love this episode!
The phenomenon of “coaches coaching coaches” and the pyramid-like structuresRed flags to watch out for in online business coachingWhether the high prices in business coaching are justified?How to make ethical, informed investments in the coaching industry
🎙️ In This Episode:Links Mentioned:
Read the full shownotes: https://thekarareport.com/45Check out Danielle's Website: https://danielleryan.me/Follow Danielle on Youtube: https://www.youtube.com/@itsdanielleryanFollow Danielle on Instagram: https://www.instagram.com/itsdanielleryan/Learn more about working with our marketing agency here: https://thekarareport.com/servicesFollow me on Instagram: https://instagram.com/thekarareport -
Does it feel like everybody tries to market to beginners? This is something I hear over and over again. Especially with my podcast, I really try to avoid those super beginner basic concepts. However, I do know WHY most people market to beginners, and I'm going to dive into that in this episode so that you can decide for yourself if this should be part of your own marketing strategy.
Targeting Beginners vs. Advanced AudiencesWhy I have tried to create a podcast that's not "for the masses"Pros and cons of marketing to beginners
🎙️ In This Episode:Links Mentioned:
Read the full shownotes: https://thekarareport.com/44Hire us to write SEO-driven blog posts for you: https://thekarareport.com/bloggingJoin Blogging for Bingeable Brands (Use Code PODCAST20 for 20% Off!): https://thekarareport.com/bbbLearn more about working with our marketing agency here: https://thekarareport.com/services Follow me on Instagram: https://instagram.com/thekarareport -
In this episode, I got to sit down with Mara Kucirek, an online course specialist who helps other business owners create, sell, and improve their online courses. She brought a list of Black Friday Trends for 2024, and then we dive deep into Black Friday sales strategies, including why it's important to start planning early to avoid last-minute stress on Thanksgiving.
We also talk about the importance of delivering a high-quality product, not just focusing on marketing, and why many online courses fail because they don’t help students implement the material.
Mara shares SO much, so whether you're a course creator or small business owner gearing up for the holiday sales season, this episode is full of actionable tips to make your Black Friday a win!
The biggest 2024 Black Friday trends we're going to seeThe easiest thing to offer in your courses (that your potential students really want!)Balancing marketing and sales with creating a great product Why low-ticket offers are booming and whether or not it's actually worth creating one
🎙️ In This Episode:Links Mentioned:
Read the full shownotes: https://thekarareport.com/43Watch Mara's FREE Webinar On Black Friday Trends: https://thekarareport.com/black-friday-trendsGrab Mara's Black Friday Toolkit: https://thekarareport.com/bf-toolkitFollow Mara on Instagram: https://www.instagram.com/marakucirek/Read one of Mara's Kucirek income reports: https://marakucirek.com/august-2024-income-report/ Learn more about working with our marketing agency here: https://thekarareport.com/servicesFollow me on Instagram: https://instagram.com/thekarareport -
Have you been looking to use AI in a more authentic way? Or maybe you're just wondering, how do I get the outputs closer to a final version when I use AI? If you're still doing a ton of editing with what Chat GPT spits out, you are going to love today's guest. I brought on Kinsey of Feel Good Social and Authentic AI to share how to make AI sound like you (and she shares a LOT more to be honest).
How to train AI tools to reflect your brand’s voice and personalityTips for using AI while remaining authentic in content creationPractical strategies to integrate AI into your business workflowCommon mistakes people make when using AI and how to avoid themWhy it's important for women and underrepresented groups to embrace AI
🎙️ In This Episode:Links Mentioned:
Read the full shownotes: https://thekarareport.com/42 (all the links are laid out here!)Head to DIYwith.ai to Check Out Her AI-Powered Reels Course and Brand Blueprint: https://authenticaiforentrepreneurs.com/Follow Kinsey on Instagram: https://www.instagram.com/authenticaiforentrepreneursLearn more about working with our marketing agency here: https://thekarareport.com/servicesFollow me on Instagram: https://instagram.com/thekarareport -
Today's topic is one I’m genuinely excited about. We’re diving deep into the do's and don'ts of using AI, AI Tips for Small Businesses, specifically tailored to how I personally use it in my workflow. This episode was actually requested by a listener, which is always my favorite kind of content to create!
I won’t be covering the basics like "give your AI a role" or "don’t copy and paste responses" – you can find that with a quick Google search. Instead, I’m taking you beyond the basics to explore the more advanced ways I integrate AI into my daily tasks, from uploading documents, SEO, writing blog posts, to podcast content.
What you should (and should not) upload to get better resultsHow to use AI for SEO and keyword research (with a big caveat)Prompts and tips for adding AI to your blogging or podcast workflowDo you need to tell clients you're using AI?
🎙️ In This Episode:Links Mentioned:
Read the full shownotes: https://thekarareport.com/41Listen to Lauren's episode all about AI: https://thekarareport.com/30Hire us to write SEO-driven blog posts for you: https://thekarareport.com/bloggingJoin Blogging for Bingeable Brands (Use Code PODCAST20 for 20% Off!): https://thekarareport.com/bbbLearn more about working with our marketing agency here: https://thekarareport.com/services Follow me on Instagram: https://instagram.com/thekarareport - Laat meer zien
