Afleveringen
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#111: View the shownotes here: https://loublakely.com/launching-things-wont-repeat
In this behind-the-scenes episode, Iâm sharing the real talk on three things I did in my most recent launch that I won't be doing again.
While it ended up being my least favourite launch to date, it came with some very valuable lessons that will shape how I launch moving forward. And thatâs the thing about launching: you can only learn by doing. Sitting on the sidelines wonât give you the clarity, momentum, or insight that taking action does.
Inside this episode:
Why I wonât be doing three webinars in one launch again (and what Iâll do instead)An offer decision that seemed like a no-brainer, but led to unexpected objectionsWhy I had to extend the cart mid-launch, and what I learnt as a resultThis episode will give you honest insights, practical takeaways, and permission to do things your way.
Read the shownotes here:
https://loublakely.com/launching-things-wont-repeatEnjoy the episode,
Lou xx
I'd love to hear what you thought of this episode! Send me a message...
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#110: View the shownotes here: https://loublakely.com/linkedin-leeann-bassett
Thinking of using LinkedIn to grow your online business, but not sure where to start?In this episode, social media trainer and course creator Leeann Bassett shares exactly how sheâs grown her business using LinkedIn - and how you can too.
Whether youâve never posted before or youâve been lurking for years, this episode will help you get over the fear of showing up, understand what works right now, and build a presence that feels aligned and low-pressure.
Inside this episode:
Why Leeann has doubled down on LinkedIn after using ALL the platforms for years 3 easy ways to start getting traction on LinkedIn that don't require postingThe type of content that works really well on LinkedIn right now How Leeann uses LinkedIn during a launchWant to connect with Leeann or explore her trainings? Head to the shownotes:
https://loublakely.com/linkedin-leeann-bassettEnjoy the episode,
Lou xxI'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
Find out more on my website: https://loublakely.com/ -
Zijn er afleveringen die ontbreken?
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#109: Read the shownotes here: https://loublakely.com/christine-corcorâŠmposter-syndrome
What if imposter syndrome wasnât something to fixâŠbut something to work with?
In this powerful episode, Iâm joined by mindset and sales coach Christine Corcoran, bestselling author of Turn Imposter Syndrome into Your Superpower, to unpack how feelings of self-doubt can actually be the key to next-level growth.
We explore what imposter syndrome really is (hint: itâs not just a lack of confidence), how to use it to your advantage in business, and why some of your boldest moves might only happen because of imposter syndrome.
Inside this episode:
Why imposter syndrome isnât always a bad thing, and how it can signal your next levelThe reason high-achieving women feel self-doubt (and what to do when it shows up)How to take bold, aligned action even when you donât feel readyIf youâve ever hesitated to put your offer out there, launch something new, or speak up because of self-doubt and imposter syndrome, this conversation will change the way you think about imposter syndrome forever.
View the full shownotes with links and resources here:
https://loublakely.com/christine-corcorâŠmposter-syndrome
Enjoy the episode,
Lou xxI'd love to hear what you thought of this episode! Send me a message...
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Find out more on my website: https://loublakely.com/ -
#108: View the shownotes for this episode here: https://loublakely.com/lessons-100-podcast-episodes
When I started this podcast, I had a tiny audience, not many listeners, and more doubts than downloads.
Now, 100+ episodes later, Iâve built an asset that brings people directly into my world - from clients, connections and collaborations. But it didnât happen overnight, and it sure wasnât easy. This episode is a raw reflection on the real path to sustainable content and visibility. If youâve ever launched something (a podcast, a course, a business) and wondered, âWhy isnât this working yet?â, you need to hear this.
I share the exact mindset shifts, strategies, and tools that helped me keep going, even when very few were listening. From sticking it out during low-download months to choosing tools that save time and sanity, this is the behind-the-scenes no one talks about.
I also dive deep into what actually moved the needle: batching episodes to avoid burnout, building systems that made consistency possible, and using long-form content as the backbone for all my marketing. Plus, the uncomfortable truth: your results donât always show up at the same time as your effort. But they do show up...if you stay the course.
So whether youâre in podcasting, course creation, or any kind of online business, this is your reminder to keep going. Reps matter. And starting small doesn't mean you're doing it wrong. It means you're in it for the long haul. Keep going...because your future self will thank you.
View the shownotes here:
https://loublakely.com/lessons-100-podcast-episodesEnjoy the episode,
Lou xx
I'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
Find out more on my website: https://loublakely.com/ -
#107: If your calendar is packed with client calls, last-minute requests, or reactive tasks, itâs time for a calendar reset. In this episode, Iâm diving into the practical changes that helped me shift from an exhausting agency model to a spacious business built around scalable offers.
And noâthis isnât about colour-coded time blocking or over-scheduling your life. This episode is for the creatives who want more space and more success.
Inside this episode, Iâm sharing:
The calendar trap keeping you stuck in 1:1 work - and how to get out of itWhy gaining control of your schedule is the real key to launching and scaling your offerThe exact shifts I made to move from a packed agency model to a spacious, scalable businessPractical tips for theming your days, setting boundaries, and making time for your course or membershipHow to stop being reactive and start showing up like the CEO of your businessThis is a super practical episode designed to help you reclaim your time and make space for the business you really want - without becoming a time-blocking robot.
View the shownotes here:
https://loublakely.com/scale-your-offerEnjoy the episode,
Lou xxI'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
Find out more on my website: https://loublakely.com/ -
#106: View the shownotes here: https://loublakely.com/freedom-sweetspot-5-things
You didnât leave your 9â5 just to create another version of it inside your business. If you're craving more space, more sustainability, and more freedom - this episode is for you.
I walk you through the 5 specific ingredients every online business needs to hit the freedom sweet spot - that place where your income grows, your schedule feels spacious, and you're no longer tied to 1:1 work just to make ends meet.
Inside this episode, youâll learn:
Why a scalable offer alone wonât automatically create freedom The #1 thing most people forget to build between launches (and how it stalls their growth)How to shift from reactive to intentional when it comes to your calendarThe role of community and support in avoiding burnout and staying in momentum long termIf youâre feeling stuck between where you are now and the freedom you really want - this episode will help you bridge that gap.
Listen to the shownotes here for all resources mentioned:
https://loublakely.com/freedom-sweetspot-5-thingsEnjoy the episode,
Lou xxI'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
Find out more on my website: https://loublakely.com/ -
#105: If running your business has felt like a grind lately, this episode is for you.
Iâm sharing a simple but powerful reminder thatâs helped me do less â and get better results. Whether youâre launching, marketing, or showing up consistently, thereâs a simple but often-overlooked path to more ease (and more momentum).
Inside this short and sweet episode, Iâll help you uncover what actually moves the needle â based on your strengths, not someone elseâs strategy.
What Youâll Learn in This Episode:
The number 1 way to do less and get better resultsHow to simplify your marketing based on what you do bestWhy letting go of âshouldsâ and shiny object syndrome creates faster growthThe best content formats for you based on your strengthsView the shownotes here for all links and resources mentioned:
https://loublakely.com/make-business-easierEnjoy the episode,
Lou xxI'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
Find out more on my website: https://loublakely.com/ -
Episode 104: Join Money Makers here: loublakely.com/mm
If you've got any further questions about Money Makers that are not covered in this episode, you can DM me on Instagram @loublakely_
In todayâs episode, Iâm answering the most common questions Iâve been getting about Money Makers - my signature online course that teaches you how to launch your course, program, or membership using a proven, repeatable strategy.
If youâve been sitting on the fence or unsure whether this round is the right fit for you, this episode will help you get the clarity you need.
Inside this episode, I answer:
All the questions about the calls that are exclusive to this round onlyWhether you have to launch during the 12-week live experienceHow this program compares to the âbig nameâ launch courses (and why many of their students end up here)Why now is the best time to join if youâve been thinking about launching for a whileThis is the final podcast episode about Money Makers. If youâre ready to move forward and want a step-by-step system - with support - to launch successfully, join me now before doors close.
Listen in and then head to loublakely.com/mm to join before doors close on Wednesday at midnight AEST.
For everything mentioned in this podcast, head to the shownotes at:
https://loublakely.com/money-makers-questionsEnjoy the episode,
Lou xx
I'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
Find out more on my website: https://loublakely.com/ -
#103: Join Money Makers at loublakely.com/mm
In todayâs episode, Iâm joined by Leeann Bassett from Face Up Now - a LinkedIn and social media trainer whoâs used one repeatable launch system to grow her business and successfully sell multiple digital products.
Leeann first joined my original launch program (then called Launch & Thrive) back in 2021. Since then, sheâs used the system again and again to launch both courses and group programs - gaining confidence, clarity, and clients along the way.
Inside this episode, we cover:
How Leeann used one launch system to successfully sell different products - including signature online courses, mini courses, and group programs.The doubts Leeann had before launching - and how she overcame mindset blocks and imposter syndrome to create and sell an online course.How launching has helped her grow her personal brand, build her list, and create more freedom beyond 1:1 services.If youâve been putting off launching your course because youâre unsure where to start or whether itâll pay off â this is a must-listen.
View the full shownotes with all links and resources here:
https://loublakely.com/repeatable-launch-system
Enjoy the episode,
Lou xx
I'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
Find out more on my website: https://loublakely.com/ -
#102: Join Money Makers here: https://loublakely.com/mm
In this episode, Iâm joined by Chloe Johnson - an e-commerce strategist and founder of The Marketing Cafe. Chloe launched her first online course with a tiny audience and a newbornâŠand still brought in $10K.Chloe shares how she finally got her course out of her head and into the world, what shifted when she followed a proven launch system, and how she sold her program before it was even created.
Her story is a powerful reminder that you donât need perfect timing or a huge list - just the right support and a step-by-step plan.
Inside this episode:
How Chloe went from course procrastination to confident course creatorThe surprising strategy that helped her sell with a list of under 300 peopleHow she used her previous business success to build authorityWhat sheâs focusing on now to grow her revenue and reduce 1:1 workIf youâve been waiting for the ârightâ time to launch, this episode will show you why itâs time to stop waiting and start.
View the full shownotes with all links and resources here:
https://loublakely.com/chloe-johnson-marketing-cafe
Enjoy the episode,
Lou xxI'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
Find out more on my website: https://loublakely.com/ -
#101: You can join Money Makers here: https://loublakely.com/mm
In todayâs episode, Iâm joined by one of my amazing clients, Jodine McIntyre from Social Smarty â a social media trainer who went from stalled launches and self-doubt to doubling her membership and recurring revenue using the exact launch system I teach inside Money Makers.We dive into her story of launching, what really changed for her this time, and why launching is about more than just strategy â itâs about support, mindset, and structure that works.
Inside this episode:
Why Jodine used to bail mid-launch (and how she stopped)What made the biggest difference in her most successful launch everThe âahaâ moment she had about her membership business modelHow launching is helping her shift from client work to true freedomIf youâre on the fence about joining Money Makers or wondering whatâs really possible for you â Jodineâs story is a must-listen.
View the full shownotes with all links and resources here:
https://loublakely.com/jodine-mcintyre-social-smartyEnjoy the episode,
Lou xxI'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
Find out more on my website: https://loublakely.com/ -
#100: Join Money Makers here: https://loublakely.com/mm PLEASE NOTE: Doors for Money Makers now close on Wednesday 28th May at midnight AEST (amended from what is mentioned in this episode).
I canât believe it â episode 100! đ
Todayâs episode is both a celebration and a deep dive into the signature program Iâve poured years of expertise into: Money Makers. Whether youâre brand new to launching or have a digital product collecting dust, this episode will walk you through exactly how Money Makers works - including whatâs inside, what makes it different, and how it helps you launch your course with confidence.
This program is the proven step-by-step launch system used by dozens of my clients to move beyond 1:1 work and start generating real income with scalable offers. If youâve been curious about joining, this is your behind-the-scenes pass to everything you need to know.
Inside, youâll learn:
Whatâs inside Money Makers The four phases of the Money Making CurriculumWhy this round includes bonus weekly calls and accountabilityWhether itâs right for you (even if youâre not tech-savvy or donât have an audience yet)How much it costs and how to joinView the shownotes for all links and resources here:
https://loublakely.com/episode-100Enjoy the episode,
Lou xxI'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
Find out more on my website: https://loublakely.com/ -
#099: Register for the free masterclass here: https://loublakely.com/masterclass
You can have the best launch strategy in the world⊠but if your mindset is shaky, your results will be too.
In this episode, Iâm diving into 3 of the most common mindset blocks that show up during a launch (especially if itâs your first time) â and how to reframe them so you stay in momentum and show up like a leader.
Because launches arenât just about selling your offer â theyâre about how you hold yourself, how you back your value, and how you navigate the rollercoaster that comes with putting yourself out there.
Inside, youâll learn:
How to shift from hope to convictionA powerful way to reframe imposter syndromeWhat to do when youâre scared to show up â or afraid youâll be disappointedThe #1 shift that separates those who launch successfully from those who self-sabotageView the shownotes here for all links and resources mentioned:
https://loublakely.com/3-mindset-shiftsEnjoy the episode,
Lou xxI'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
Find out more on my website: https://loublakely.com/ -
#098: Save your seat for the free masterclass here: https://loublakely.com/masterclass
Think your launch success is all about audience size, emails, and ad spend? Think again. Thereâs a whole other layer to launching â and itâs happening behind the scenes.
In this episode, Iâm sharing 3 unconventional, underused launch strategies that can (and often do) double your results. These are the exact tactics I teach my clients who are launching with small (or brand new) audiences â and seeing big wins anyway.
If youâre ready to move beyond the basic launch formula and build real momentum, this oneâs for you.
Inside, youâll learn:
âą The secret strategy that quietly fills your program before you even launch
âą How to build deeper relationships with your warm leads (without being weird)
âą Why these tactics matter more than ever in 2025View the shownotes here for all links and resources mentioned:
https://loublakely.com/double-your-launch-resultsI'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
Find out more on my website: https://loublakely.com/ -
#097: Register for the FREE masterclass: https://loublakely.com/masterclass
You donât need a massive audience to have a successful launch - you need the right people.
In this episode, Iâm diving into the difference between attracting followers and attracting buyers. If youâve ever felt like youâve built a warm audience but theyâre not converting, this is going to shift everything.
Iâll walk you through how to start calling in people who are actually ready to invest.
Inside, youâll learn:
Why bigger audiences donât always mean bigger launchesHow to speak to the identity of your dream buyer (not just their pain points)The content mistake that keeps freebie-seekers hanging aroundWhy your free launch event may be turning people away from buyingView the shownotes here for all links and resources mentioned:
https://loublakely.com/how-to-attract-buyersEnjoy the episode,
Lou xxI'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
Find out more on my website: https://loublakely.com/ -
#096: Sign up for the upcoming masterclass here: https://loublakely.com/masterclass
Hustle has become a loaded word in online business â and in this episode, Iâm unpacking why that needs to change.
Weâve gone from glorifying burnout to swinging so far the other way that working hard at all feels âoff-brand.â But the truth? Freedom takes effort â just not the kind weâve been sold.
In this episode, Iâm sharing what hustle looks like when itâs in alignment, how Iâm approaching a season of big growth without burning out, and why doing the right kind of work now builds the life you actually want later.
Inside, youâll learn:
Why anti-hustle messaging can quietly sabotage your growthThe difference between hustle that burns you out vs. hustle that builds freedomHow Iâm working more â and feeling better than everThe real reason hustle feels heavy (and how to shift it)Enjoy the episode,
Lou xxI'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
Find out more on my website: https://loublakely.com/ -
#095: Get the $99 deal here: loublakely.com/kajabi
In this episode, I dive into why I think Kajabi is the best option for course creators, and how to get access to $600 worth of bonuses when you take up Kajabi's latest offer.This offer runs to May 23rd 2025.
I'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
Find out more on my website: https://loublakely.com/ -
#094: In this episode, I'm pulling back the curtains on my journey!
This is a different style of podcast for me, I hope you enjoy it!I'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
Find out more on my website: https://loublakely.com/ -
#093: Join the Money Makers waitlist here: https://loublakely.com/waitlist
If youâre holding off on launching your course because you think you need a fancy website, polished branding, or a professional photo shoot first â this episode is going to feel like a breath of fresh air.
Iâm breaking down the real barriers that keep so many talented course creators stuck â and what you can cross off your list immediately so you can start getting your course out there and making money.
In this episode, I share:
7 things you definitely donât need to launch your courseWhy skipping the âperfect setupâ can actually speed up your resultsHow to move forward with a scrappy, simple, and wildly effective launch strategyWhat really matters when launching your course (spoiler: itâs not your branding!)View the shownotes here for all links and resources mentioned:
https://loublakely.com/things-you-dont-need-to-launch-your-courseEnjoy the episode,
Lou xxI'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
Find out more on my website: https://loublakely.com/ -
#092: Sign up for the free Why Isn't My Course Selling Audit here: https://loublakely.com/audit
Youâve put your heart and soul into creating your online course - but the sales just arenât coming in the way youâd hoped. Itâs frustrating, disheartening, and can leave you wondering if your course (or you!) is the problem.
In todayâs episode, Iâm breaking down the real reasons why online courses donât sell. And the good news? Itâs not what most people think. Often, itâs a few small tweaks that can completely shift your results.
Iâll walk you through:
The 3 key things that need to be in place for your course to sellWhat to check when you know your course is good, but people arenât buyingHow to fix whatâs not working, without starting from scratchThis episode is for you if youâre ready to stop guessing and finally figure out how to get your course into the hands of the people who need it.
View the shownotes here for all links and resources mentioned:
https://loublakely.com/why-your-course-isnt-sellingEnjoy the episode,
Lou xxI'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
Find out more on my website: https://loublakely.com/ - Laat meer zien
