Afleveringen
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In this episode of The Marketing Blueprint, we explore the importance of content marketing and storytelling in building a brand. We discuss how companies create valuable, relevant, consistent content to engage their audience. The episode features a case study of Glossier, showcasing how the startup leveraged content marketing to build a loyal customer base and strong brand presence through community-driven content and engaging storytelling.
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In this episode of The Marketing Blueprint, we dive into the essentials of digital marketing, exploring channels like social media, email marketing, SEO, and PPC advertising. We discuss how companies leverage these tools to reach their target audience and measure campaign effectiveness. A detailed case study on Airbnb illustrates how digital marketing can build a strong global brand, offering practical insights for both beginners and experienced marketers.
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Zijn er afleveringen die ontbreken?
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In this episode of The Marketing Blueprint, we explore the essential elements of building a strong brand, including brand identity, brand equity, and brand loyalty. We discuss how companies like Coca-Cola and IBM create and maintain strong brands in B2C and B2B markets, respectively. Highlighting a case study of Nike, particularly their successful collaboration with Michael Jordan, we demonstrate the real-world application of these branding concepts and their impact on business success.
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In this episode of The Marketing Blueprint, we explore the psychological, social, and economic factors that drive consumer behavior and how businesses use this understanding to craft effective #marketing strategies. We highlight the importance of data analytics and market research in predicting consumer actions and provide a detailed case study of #Starbucks, demonstrating how the company successfully leverages consumer insights to build a loyal customer base and achieve continuous growth. Tune in to gain a comprehensive understanding of consumer behavior and its crucial role in modern marketing.
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In this episode of The Marketing Blueprint, we explore the crucial role of market research in crafting successful marketing strategies. We cover the different types of market research, emerging trends like real-time data collection, AI, and social media analytics, and emphasize the importance of real-time consumer behavior data. Additionally, we highlight Netflix's effective use of market research to enhance viewer experience and drive global success. By the end, you'll understand why ongoing market research is vital for informed, competitive marketing.
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In this episode, I have laid the foundation by exploring ‘what marketing is?’. I have covered the key concepts and terminologies, such as market research, target audience, brand positioning, and the marketing mix (4Ps: Product, Price, Place and Promotion). By the end of this episode you will have a solid understanding of the basics and be ready to delve deeper into more complex topics.