Afleveringen
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âYou see some people go mega viral, but that engagement's not gonna get you anything⊠â
Welcome back to The Marketing Hustle, the podcast that brings you unfiltered stories from start-up Founders of bold brands.
This week, your host Lottie chats to the CEO & Co-Founder of Flexa careers.
Flexa is a workplace platform, allowing people to discover companies that make them unique in this modern world. Molly aims to build a better future of work, by bringing transparency to a âhorribly opaque job hunting processâ.
Flexa is now used by 3 million people all over the world, and trusted by global names like Mars, and BT to build inclusive employer brands that attract aligned talent. She is also the Co-host of podcast show âWorking on itâ where she busts all the workplace myths with a very open and honest approach.
Tune in to hear Molly chat about her personal growth on LinkedIn, highlighting her humble beginnings to now having 75k followers, plus so much more.
Finally⊠if you enjoy the episode, please leave us a review, it helps more than you know.
Now letâs get stuck in!
Chapters:
[02:50] The Power of LinkedIn for Business Growth
[05:55] Navigating Work-Life Integration vs. Balance
[09:08] Role Modeling and Individuality in the Workplace
[11:56] Understanding Flexible Working Expectations
[14:55] The Complexity of Work-Life Dynamics
[17:49] Candidate Strategies for Navigating Work Culture
[21:08] Performance Management in a Flexible Environment
[23:58] Brand Building in B2B Spaces
[27:25] Building a Strong Brand Identity
[31:07] The Art of Sales and Education
[39:20] Mastering Webinars for Engagement
[43:02] Navigating TikTok Challenges
*This episode is brought to you by Be A Bear, find out how you can grow your audience here: https://www.beabear.co.uk/
Connect with Molly: https://www.linkedin.com/in/molly-johnson-jones/
Explore Flexa: https://flexa.careers/
Follow your host, Lottie Unwin: https://www.linkedin.com/in/lottie-unwin-she-her-7b577742/ Discover Up World + Brand Hackers: https://www.up-club.co/?utm_source=MarketingHustle&utm_medium=podcast&utm_campaign=marketing_hustle_podcast
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âBig budget energy is about getting more valueâŠâ
Welcome back to The Marketing Hustle, the podcast that brings you unfiltered stories from start-up Founders of bold brands.
This week, your host Lottie chats to the Co-Founder of NICE wine, Jeremy May.
NICE began when two freelancers joined forces to take over the world of canned wine. They went on to become known as the start-up with bold ideas, standing out on the shelves and also in aeroplane magazines.
They are a masterclass of big budget energy.
Tune in to hear Jeremy chat about their Travis Kelce hoax, what the traits are of the best marketers, and how entrepreneurial spirits form part of their hiring strategy⊠along with some great facts about wine, of course.
Finally⊠if you enjoy the episode, please leave us a review, it helps more than you know. Now letâs get stuck in!
Chapters:
[02:52] The Importance of Marketing and Distribution
[06:07] Building a Strong Marketing Team
[08:58] Understanding Marketing Beyond Campaigns
[12:08] Product Development and Market Positioning
[14:57] Innovations in Wine Packaging
[17:49] Consumer Behavior and Market Trends
[21:05] Expanding Product Range and Consumer Choices
[24:01] Navigating the On-Trade Market
[32:19] Brand Identity and Product Innovation
[34:15] The Role of Marketing in Product Launches
[36:36] Big Budget Energy: Maximizing Impact with Limited Resources
[40:43] Adapting Marketing Strategies in Uncertain Times
[48:12] The Traits of Successful Marketers
[51:01] Collaborative Brainstorming for Creative Ideas
[54:43] Learning from Failures in Marketing Campaigns
[58:48] The Future of AI in Marketing
*This episode is brought to you by Be A Bear, find out how you can grow your audience here: https://www.beabear.co.uk/
Connect with Jeremy: https://www.linkedin.com/in/jeremy-may-0a645614/Explore NICE: https://nice-drinks.co.uk/
Follow your host, Lottie Unwin: https://www.linkedin.com/in/lottie-unwin-she-her-7b577742/ Discover Up World + Brand Hackers: https://up-world.co/
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Zijn er afleveringen die ontbreken?
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âWhat makes a great marketer? People who realise that the consumer isnât themâŠâ
Welcome back to The Marketing Hustle, the podcast that brings you unfiltered stories from start-up Founders of bold brands.
This week, your host Lottie chats to the Co-Founder of BOTIVO, Imme Ermgassen.
BOTIVO have taken non-alc, indulgent drinks to a whole new level with their magnetising brand visuals, and confidently stand for artisanal hedonism, in a world where we are told less is best.
They're on a mission to make a great drink that does not live in opposition to alcohol, but in a category of its own.
Tune in to hear Imme chat about creating an incredible storybook of brand characters, balancing founder life as a mum of twins and what really makes a good marketer.
Finally⊠if you enjoy the episode, please leave us a review, it helps more than you know. Now letâs get stuck in!
Chapters:
[01:33] Introduction to Bativo
[03:13] The Role of a Founder and Balancing Responsibilities
[06:00] Building a Strong Brand Strategy
[08:53] Cultural Insights and Consumer Understanding
[11:55] Artisanal Hedonism: The Brand's Core Philosophy
[14:51] The Importance of Clarity in Brand Messaging
[18:02] Navigating the Challenges of Marketing and Distribution
[21:04] Addressing Ageism in Marketing
[24:07] Creating a Diverse Brand Character
[26:49] The Learning Curve of Running a Startup
[29:56] The Need for Consumer Feedback
[33:11] Final Thoughts and Call to Action
*This episode is brought to you by Be A Bear, find out how you can grow your audience here: https://www.beabear.co.uk/
Connect with Imme: https://www.linkedin.com/in/immeermgassen/
Explore BOTIVO: https://www.botivodrinks.com/our-story
Follow your host, Lottie Unwin: https://www.linkedin.com/in/lottie-unwin-she-her-7b577742/
Discover Up World: https://www.up-club.co/?utm_source=MarketingHustle&utm_medium=podcast&utm_campaign=marketing_hustle_podcast
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âWe thought Waitrose was going to be the end of our journeyâŠâ
Welcome back to The Marketing Hustle, the podcast that brings you unfiltered stories from start-up Founders of bold brands.
This week, your host Lottie chats to the Co-Founder of MOTH cocktails, Rob Wallis.
MOTH have taken the RTD category by storm since their launch in 2018, and have created the best-selling margarita in the UK along the way.
Youâll recognise their petite cans, with excellent branding at Waitrose, Tesco and Sainsburyâs.
Tune in to hear Rob chat candidly about getting into retail, their focus on doing one thing really really well and how they unexpectedly became the drink of choice at Glasto 2024.
Finally⊠if you enjoy the episode, please leave us a review, it helps more than you know. Now letâs get stuck in!
Chapters:
[00:00] Introduction to Moth Cocktails and Focus
[03:01] The Impact of COVID-19 on Moth's Journey
[05:47] The Growth of Ready-to-Drink Cocktails
[09:07] Marketing Evolution and Brand Development
[11:47] Building a Strong Team and Company Culture
[14:46] Data-Driven Marketing and Category Management
[22:45] Being The Drink Headliner of Glastonbury
[24:03] In-House Marketing and Design Strategies
[29:01] Navigating Investment Challenges
[31:59] A Dive Into The Marketing Team
[33:47] Integrating Sales, Marketing, and Operations
[36:48] The Importance of Advisors and Networking
*This episode is brought to you by Be A Bear, find out how you can grow your audience here: https://www.beabear.co.uk/
Connect with Rob: https://www.linkedin.com/in/%F0%9F%8D%B8-rob-wallis-162801113/Explore MOTH: https://mothdrinks.com/
Follow your host, Lottie Unwin: https://www.linkedin.com/in/lottie-unwin-she-her-7b577742/
Discover Up World + Brand Hackers: https://up-world.co/
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âMarketers need to stop being marketersâŠâ
Welcome back to The Marketing Hustle, the podcast that brings you unfiltered stories from start-up Founders of bold brands.
This week, your host Lottie chats to the Founder of Be A Bear, Max Maharajh.
Be A Bear is a 360 degree strategy agency that focuses on driving solutions for any brand in the digital space.
Their published content was seen over 2 Billion times in 2022!
Tune in to hear Max chat candidly about all the marketing myths, busting customer personas and how we seem to be in a performance marketing rut. Oh, and some interesting facts about Killer Whales, for good measure.
Finally⊠if you enjoy the episode, please leave us a review, it helps more than you know. Now letâs get stuck in!
Chapters:
[05:01] Career Beginnings and Lessons Learned
[09:59] Founding Be A Bear and Audience Engagement Strategies
[14:52] The Importance of Networking in Marketing
[19:57] Busting Marketing Myths and Real-World Insights
[28:35] The Fascination with Surreal Marketing
[30:47] Understanding Consumer Behavior in Marketing
[34:30] Navigating the Challenges of Running an Agency
[37:32] Learning from Mistakes in Leadership
[40:16] The Dichotomy of Founders: Risk and Security
[43:04] The Value of Time in Business
[46:13] Defining Success and Personal Growth
*This episode is brought to you by Be A Bear, find out how you can grow your audience here: https://www.beabear.co.uk/
Connect with Max: https://www.linkedin.com/in/maxmaharajh/Explore Be A Bear: https://www.beabear.co.uk/
Follow your host, Lottie Unwin: https://www.linkedin.com/in/lottie-unwin-she-her-7b577742/
Discover Up World + Brand Hackers: https://up-world.co/
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âWe WhatsApp Steven Bartlett every single dayâŠâ
Welcome back to The Marketing Hustle, the podcast that brings you unfiltered stories from start-up Founders of bold brands.
This week, your host Lottie chats to Co-Founder of Perfect Ted, Marisa Poster.
Youâll know the brand from the widely loved Dragonâs Den show, the beaming partnership and of course the green matcha tins on the shelves at the supermarket.
Perfect Ted are on a mission to spread positive energy through matcha green tea, after suffering from the negative side effects of caffeine and sugar.
Marisa talks openly about how she deals with her ADHD as a Founder, the bold bet they took on Russ Cook aka The Hardest Geezer and what itâs REALLY like working with Steven Bartlett.
Finally⊠if you enjoy the episode, please leave us a review, it helps more than you know. Now letâs get stuck in!
Chapters:
[03:10] The Competitive Advantage of In-Person Work
[05:46] Managing ADHD as a Founder
[08:51] The Importance of Strategic Planning
[12:07] Balancing Work and Self-Care
[17:55] Navigating Self-Talk and Perfectionism
[23:52] Experiences with Dragon's Den and Steven Bartlett
[26:58] Marketing Strategies and Bold Risks: The Hardest Geezer
[29:50] Leveraging LinkedIn for Business Growth
[33:04] The Power of Video Content in Branding
Connect with Marisa: https://www.linkedin.com/in/marisa-poster/Explore Pefect Ted: https://www.perfectted.com/pages/about-us
Follow your host, Lottie Unwin: https://www.linkedin.com/in/lottie-unwin-she-her-7b577742/
Discover Up World + Brand Hackers: https://up-world.co/
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From the rugby pitch to high growth CBD brand with George Kruis, Co-Founder of fourfive
âIâm definitely a Founder for life but I really want to do different chaptersâŠâ
Welcome back to The Marketing Hustle, the podcast that brings you unfiltered stories from start-up Founders of bold brands.
This week, your host Lottie chats to Co-Founder of fourfive, George Kruis.
An idea that grew from experiencing rugby injuries with his business partner, Dom Day, fourfive is now a wellness brand that focuses on leading a healthy life with the help of top quality CBD products.
They have made it their mission to âempower the movements that matterâ, and have been on quite the journey since launching in 2018 and are now backed by world class athletes.
George dives into his transformation from sport to business, the power of ruffling a few feathers and unlocking retail success.
Finally⊠if you enjoy the episode, please leave us a review, it helps more than you know. Now letâs get stuck in!
Chapters:
[00:48] The reality of being a first-time Founder
[06:59] Harnessing PR for launch
[13:36] Fool me three times as a new business owner
[15:12] Lessons from sport: stress and company culture
[21:37] Being a Founder for life and adding chapters
[25:58] Shifting from a winning and losing mindset
[30:12] Idea > Product > Retail: the origin of fourfive
[35:30] Focusing on one step at a time in entrepreneurship
Connect with George: https://www.linkedin.com/in/georgekruis/ Explore fourfive: https://fourfive.com/Follow your host, Lottie Unwin: https://www.linkedin.com/in/lottie-unwin-she-her-7b577742/ Discover Up World + Brand Hackers: https://up-world.co/
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âIt required a huge amount of sacrifice and wasnât a pleasant lifestyle at the timeâŠâ
Welcome back to The Marketing Hustle, the podcast that cuts through the BS to bring you unfiltered stories from start-up Founders of bold brands.
This week, your host Lottie chats to the Founder of POT GANG, Sam Smith.
A lockdown business that stood the test of time, POT GANG is all about getting people into growing their own fruit, veg and herbs, via monthly subscription boxes⊠not a biz that helps you grow pot!
Sam has been on an incredible journey with the brand, which started trying to grow his own fruit and veg during lockdown. Fast forward to today, Pot Gang now has over 50k customers and is officially The Sunday Times Best Gardening Subscription.
Tune in to hear Lottie & Sam talk openly about their mental health challenges, reaching 100k monthly web visitors and the powerhouse of community marketing.
Finally⊠if you enjoy the episode, please leave us a review, it helps more than you know. Now letâs get stuck in!
Chapters:
[00:49] Where POT GANG originated
[06:16] The eras of start-up growth
[14:14] The pot line: WhatsApp for business
[21:25] The chapter of ads and consumer behaviour
[30:15] Transitioning acquisition models
[34:02] How to build subscription retention
[37:69] From Co-Founder to Solo Founder
[43:30] Generalised Anxiety Disorder: An insight
[48:17] The price for bootstrapped growth? A mental health reality
[50:26] Cheerleading for sustainable start-up Purdy & Figg
Connect with Sam: https://www.linkedin.com/in/sambsmith96/
Explore POT GANG: https://www.potgang.co.uk/
Follow your host, Lottie Unwin: https://www.linkedin.com/in/lottie-unwin-she-her-7b577742/
Discover Up World + Brand Hackers: https://up-world.co/
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âThe glass isnât half full or half empty, itâs actually both, simultaneouslyâŠâ
Welcome back to The Marketing Hustle, the podcast that cuts through the BS to bring you unfiltered stories from start-up Founders of bold brands.
This week, your host Lottie chats to the Co-Founder of SURI, Mark Rushmore.
Every year over 4 billion toothbrushes end up in landfill or in our oceans. That's enough to circle the globe twelve times
SURI may seem like the new kids on the electrical toothbrush block, but they are the highest rated toothbrush on TrustPilot⊠yes, surpassing Oral-B.
Their journey began back in 2021 with a mission to develop products that bring joy to the rituals people live by, while continually pushing the boundaries on what it means to be sustainable. They really are transforming one daily ritual at a timeâŠ
Tune in to discover Lottie & Mark discuss the ultimate power of product, focusing on consumer pinpoints and going back to business basics.
Finally⊠if you enjoy the episode, please leave us a review, it helps more than you know. Now letâs get stuck in!
Chapters:
[1:02] Throwback to the P&G days
[3:58] Why SURI exists
[7:19] Their first customer service lesson
[8:24] The key to SURIâs scale: biz basics
[14:55] The power of keeping things simple
[20:26] Having a complimentary Co-Founder
[22:48] Dealing with founder stress
[31:00] The equation for building teams
[38:30] Having a hustle mindset in startup world
[42:03] The edge to look for in top talent
[47:55] Staying on the sustainable path
Connect with Mark: https://www.linkedin.com/in/mark-rushmore-b1240a19/
Explore SURI: https://www.trysuri.com/
Follow your host, Lottie Unwin: https://www.linkedin.com/in/lottie-unwin-she-her-7b577742/
Discover Up World + Brand Hackers: https://up-world.co/
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âWe are there for the people who donât use VintedâŠâ
Welcome back to The Marketing Hustle, the podcast that cuts through the BS to bring you unfiltered stories from start-up Founders of bold brands.
This week, your host Lottie chats to the Founder & CEO of Thrift+, Joe Metcalfe.
Thrift+ journey began back in 2017 with one aim: to solve fashion resale, at scale. To date, the second hand market place has sold over 1 million items on their journey to ending fashion waste and are the biggest seller of second hand clothes on eBay.
As a brand, they have seen crazy growth, 80% in Q1 this year alone, but it has not come without its challengesâŠ
Tune in to discover Lottie & Joe discuss the role that marketing plays (or lack of!) in this growing category, the real truth behind charity shops and the power of partnerships in brand evolution.
Finally, if you enjoy the episode, please leave us a review, it helps more than you know. Now letâs get stuck in!
Chapters:
[01:28] Vinted & reframing the target audience
[06:18] The power of partnering with eBay
[10:30] Are charity shops brainwashing us?
[17:35] The effect of AI on fashion marketplaces
[20:16] Not relying on marketing to grow
[25:48] Focusing on a smaller community
[34:13] Aiming for ASOS success in the second hand world
[38:54] The draining reality of raising money
[46:05] Startup Founder lessons, 7 years in
[49:18] A reminder to speak to others on the same path
Connect with Joe: https://www.linkedin.com/in/joe-metcalfe/
Explore Thrift+: https://thrift.plus/
Follow your host, Lottie Unwin: https://www.linkedin.com/in/lottie-unwin-she-her-7b577742/
Discover Up World + Brand Hackers: https://up-world.co/
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âIce baths make me feel like Iâve done a line of cocaineâŠâ
Welcome back to The Marketing Hustle, the podcast that cuts through the BS to bring you unfiltered stories from start-up Founders of bold brands.
This week, your host Lottie chats to the Founder & CEO of MyoMaster, Lottie Whyte.
MyoMaster was created with one goal: to revolutionize recovery and it's all based on one radical idea that recovery has the power to transform performance. Developed by Lottie and her ex-pro rugby player husband, Joe, on their kitchen table⊠to the grilling arena that is BBCâs Dragon Den, the brand has been on quite the start-up journey!
The MyoMaster range has now been embraced by over 10,000 athletes chasing their dreams, from elite athletes to everyday people doing extraordinary things, and has grown to an impressive 7 figure run rate in just three years.
Tune in to discover the two Lottieâs chat about rejecting society's expectations and motherhood, the power of focusing on one thing and that infamous pitch in the denâŠ
Finally, if you enjoy the episode, please leave us a review, it helps more than you know. Now letâs get stuck in!
Chapters:
[1:15] Why you need an ice bath
[5:36] Why f****** up is sometimes necessary
[9:48] How one mentor changed everything
[14:19] Are you cut out for Dragonâs Den?
[19:32] Returning to work after 2 weeks of mat leave
[24:16] MyoMaster at the kitchen table: Startup lessons
[28:49] A deep dive into the marketing structure
[33:55] Why you shouldnât focus on your competitors
[36:30] The power of focusing on one thing
[40:50] A Founders reality of fundraising
[42:10] Freedom > Growth
[45:09] Belief is infectious
Connect with Lottie: https://www.linkedin.com/in/lottie-whyte-07205918/
Explore Myo Master: https://myomaster.com/
Follow your host, Lottie Unwin: https://www.linkedin.com/in/lottie-unwin-she-her-7b577742/ Discover Up World + Brand Hackers: https://up-world.co/
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âI would definitely err on the side of removing roles over marketing spendâŠâ
Welcome back to The Marketing Hustle, the podcast that hears from top marketers and Founders about what it takes to survive and thrive in startup life.
This week, Lottie chats to Freddie Blackett, Founder of Patch Plants.
Since 2016, Patch Plants have been changing the way people think about buying plants. They were the first online plant shop and have delivered over 2 million plants to 500k happy customers! Freddie recently made his last green thumbed delivery, as he stepped away from the day-to-day of the brand, and he shares his reflections on his poignant time.
Tune in to discover Freddie and Lottie chat about building a community of plant lovers, the catalyst of local flyering to solve a problem, why content really is king, when budget is allocated AND the importance of taking time off as a Founder. So much to unpack.
AND if you enjoy the episode, please leave us a review! It helps more than you know.
Chapters:
[01:21] The early customers and that first sale
[5:00] Creating thread.com for gardeners
[11:52] How Patch drove and marketed category growth
[21:16] The power of branding traditional sectors: Liquid Death case study
[27:23] Mental Vs physical availability of a brand
[32:20] The difficult experience of the acquisition process
[36:45] The importance of taking a proper break as a Founder
[40:35] Removing roles Vs marketing spend
[46:33] The growing hole in the marketing mix
[50:03] Fancy coaching from Freddie?
Connect with Freddie: https://www.linkedin.com/in/freddieblackett/
Explore Patch Plants: https://www.patchplants.com/gb/en/Follow your host, Lottie Unwin: https://www.linkedin.com/in/lottie-unwin-she-her-7b577742/
Discover Up World + Brand Hackers: https://up-world.co/
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âI think purpose is exaggerated, you can also just love what you do.â
Welcome back to The Marketing Hustle, the podcast that hears from top marketers and Founders about what it takes to survive and thrive in startup life.
This week, Lottie chats to Huib van Bockel, Founder of TENZING. He was also head of marketing for Red Bull, so he knows a thing or two about making big moves in the energy drink world.
The TENZING story begins back in 2016, when they set out on a journey to change the energy drinks game for goodâŠ. They were tired of traditional energy drinks filled with artificial ingredients and loads of sugar.
SO, fast forward to today and TENZING has created a plant-based, low calorie, totally natural energy drink. They are number 1 in the natural energy category and you have no doubt seen them on the shelves of most retailers. Big moves in just 8 years!
Tune in to discover Huib and Lottie chat about why finding your why is bullshit, the power of community marketing and whatâs the no hierarchy principle all about? Plus, hear all about his journey from Red Bull to Founder life.
AND if you enjoy the episode, please leave us a review! It helps more than you know.
Chapters:
[1:11] Why starting with your âwhyâ is bullshit
[6:07] A dive into the Red Bull marketing hype
[11:05] Look for your gap, not the gap in the market
[16:25] How TENZING does marketing
[26:21] Familiarity means everyone is a marketer
[30:02] Going big for your first OOH campaign
[33:24] Leading a 200 team to becoming a Founder
[41:55] Can you build a big biz and still be nice?
[45:55] A peek into the âno hierarchyâ principle
[53:45] Timeless advice from Huibâs Grandfather
Connect with Huib: https://www.linkedin.com/in/huib-van-bockel-8454834/
Explore TENZING: https://tenzingnaturalenergy.com/Follow your host, Lottie Unwin: https://www.linkedin.com/in/lottie-unwin-she-her-7b577742/
Discover Up World + Brand Hackers: https://up-world.co/
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âIn a world with Meta, we've all lost the art of brand buildingâŠâ
Welcome back to The Marketing Hustle, the podcast that hears from top marketers and Founders about what it takes to survive and thrive in startup life.
This week, Lottie chats to Matthew Herbert, Co-Founder of Tracksuit. Very much a startup, theyâre on a big mission to make always-on brand tracking beautiful, accessible and affordable.
They have created a simple solution for marketers to track brand health, demonstrate return on marketing spend and answer the age old question, "Is what we're doing working?"
A brand born in New Zealand just 3 years ago, theyâre now starting to make waves over in the UK. They raised a whopping ÂŁ10.7m earlier this year and currently work with brands such as Bondi Sands, All Good and English National Ballet to name a few!
Tune in to discover Matt chat about the shift from performance-heavy marketing to a balanced approach moving into the old school emotional brand building, whilst simultaneously measuring your brand, and most importantly, posing the question âhow well is your brand actually known?â
Have you ever wondered about the correlation between awareness and sales? Then strap in.
AND if you enjoy the episode, please leave us a review! It helps more than you know.
Chapters:
[1:26] What is Tracksuit all about?
[4:40] The return of old school marketing
[9:45] Measuring traditional marketing
[15:39] When should you start tracking your brand?
[16:28] Oat milk case study: battle of the brands
[19:53] Tracksuit ad - discover the setup
[22:21] Taking brand tracking data into supermarkets
[30:40] How does awareness correlate to sales
[33:20] Building a brand where art and science collide
[35:55] Making data simple and effective
[37:33] Solving the affordability problem for startups
[40:06] Interested in tracking your brand? Listen up!
Connect with Matt: https://www.linkedin.com/in/herbertmattj/
Explore Tracksuit: https://www.gotracksuit.com/ukFollow your host, Lottie Unwin: https://www.linkedin.com/in/lottie-unwin-she-her-7b577742/
Discover Up World + Brand Hackers: https://up-world.co/
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âFor me, incremental change is boring. Itâs what you need, but it doesnât inspire me.â
Welcome back to The Marketing Hustle, the podcast that hears from top marketers and Founders about what it takes to survive startup life.
This week, Lottie chats to Camilla Barnard, Co-Founder of Rude Health, a brand who are shaking up the dairy free alternative world.
Theyâre a B-corp, have secured 23 great taste awards and are sold in 45 countries worldwide. They are a big deal.
Youâll have seen their much-loved dairy free milks on the chilled aisles of supermarkets, but Rude Health actually began 18 years ago, with a much smaller product range.
They survived the 2008 economic crash, our most recent recession and became trailblazers in dairy-free alternatives along the way.
Tune in to discover the power of top ingredients, a deep dive into the evolution of a health brand and the raw realities of Founder life.
...AND if you enjoy the episode, please leave us a review! It helps more than you know.
Chapters:
[2:19] How puffed rice propelled the brand
[5:01] Surviving the 2008 recession
[7:20] Handling Founders and their big ideas
[11:21] How Rude Health has evolved over 18 years
[16:32] The power of giving food a personality
[21:17] Knowing when itâs time to grow up
[25:00] Being emotionally invested in your team
[30:37] Navigating shifts as a Founder
[32:51] Creating game-changing packaging
[36:56] Help Rude Health sell their Roasted Almond Milk!
Connect with Camilla: https://www.linkedin.com/in/camilla-barnard-31b6999/
Explore Rude Health: https://rudehealth.com/Follow your host, Lottie Unwin: https://www.linkedin.com/in/lottie-unwin-she-her-7b577742/
Discover Up World + Brand Hackers: https://up-world.co/
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"Our greatest asset in marketing is our happy customersâŠ"
Welcome back to The Marketing Hustle, the podcast that breaks through the faff and hears from top marketers and Founders about what it takes to survive startup life.
This week, Lottie chats to Ben Parker, Co-Founder and Head Coach of Runna, the #1 rated running app in the world!
Runnaâs journey began back in 2021 and whether youâre doing a couch to 5K or training for a marathon, their tailored training plans, world-class coaching and in-app community helps you to achieve those goalsâŠ
Tune in to discover the power of a great product, the misery of fundraising, the sacrifices of being a Founder and the simple (but not easy) formula for startup success.
Itâs time to dust those daps off⊠PLUS use code: MARKETINGHUSTLE to get 2 weeks free on the app!
AND if you enjoy the episode, please leave us a review! It helps more than you know.
Chapters:
[00:30] Bridging the gap: From beginner to advanced runners
[05:11] Challenges & growth of Runna
[06:57] The importance of product development & customer satisfaction
[08:48] Harnessing the power of word of mouth marketing
[16:12] The challenges of raising investment
[24:20] Running a Startup: Challenges & rewards
[25:42] Continuous learning & self-improvement
[26:41] Taking risks & learning from mistakes
[28:21] Creating a positive company culture
[35:16] Managing finances as the company grows
[43:43] The power of feedback for product improvement
Connect with Ben: https://www.linkedin.com/in/ben-parker-840459217/
Explore Runna: https://www.runna.com/
Follow your host, Lottie Unwin: https://www.linkedin.com/in/lottie-unwin-she-her-7b577742/
Discover Up World + Brand Hackers: https://up-world.co/
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âFounder life is really hard, but I would not change it for the worldâŠâ
Welcome back to The Marketing Hustle, the podcast that breaks through the faff and hears from top marketers and Founders about what it takes to survive startup life.
Did you know the deodorant industry produces over 15 million pounds of plastic waste each year? Thatâs enough to fill over 200 Boeing 747s.
This week, we sweat the small stuff (you love the puns, we know it!) with Matt Kennedy, CEO & Founder of Fussy, the sustainable deodorant moving the needle on plastic waste.
You may recognise the brand from Dragonâs Den, a product created to protect your pits AND the planet. Fussy is the UK's highest rated refillable natural deodorant with plastic-free refills and clean effective ingredients.
It was born in 2020 after Mattâs pregnant wife struggled to find a sustainable and safe solution to staying fresh⊠and to date they have sold a whopping couple million refills.
Itâs safe to say, as with all startup journeys, there've been some brilliant highs, painful lows and a whole lot of âwho knows?!â⊠including becoming an armpit sponsor!
Tune in to discover performance Vs brand marketing, the deep realities of balancing parenthood with Founder life, and how being dyslexic and having a range of jobs led him to where he is today.
Itâs time to dish the dirtâŠ
AND if you enjoy the episode, please leave us a review! It helps more than you know.
Chapters:
[01:56] From DJ to Founder: Creative career insights
[06:46] How pregnancy highlighted a product opportunity
[10:22] Using D2C as a route to market
[11:02] Taking the personal out of performance marketing
[14:42] Being a master of being a âjack of all tradesâ
[19:30] Founder resilience: on the brink of failure
[21:37] Becoming âThe official armpit sponsorâ of footballers
[28:43] Nurturing and testing with TikTok
[36:19] Marketing + ops = Growth
[42:29] Stop overcomplicating your marketing
[44:20] Being aware (not obsessed) with competitors
[51:53] The struggles of surviving Founder life
[59:26] Becoming a new dad post - Dragonâs Den
[62:46] Female founders raising: how male Founders can help
Connect with Matt: https://www.linkedin.com/in/mattkennedy1986/
Explore Fussy: https://www.getfussy.com/Follow your host, Lottie Unwin: https://www.linkedin.com/in/lottie-unwin-she-her-7b577742/ Discover Up World: https://up-world.co/
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âI feel like weâve got our shit together, but at the same time I feel like weâre only just starting...â
Welcome back to The Marketing Hustle, the podcast that breaks through the faff and hears from top marketers and Founders about what it takes to survive start up life.
This week, we spill the tea with Emilie Holmes, Founder of Good & Proper. Good & Proper was created to offer tea-drinkers the same quality experience that coffee-junkie folk across the UK love.
They have a range of award-winning teas available online, delivered direct to your door⊠and youâve probably sipped on their brews in a cute indie cafe somewhere.
Since 2013, they have made âdoing things properlyâ their brand ethos, from sourcing the best tea leaves to becoming a B-corp biz⊠Founder, Emilie has been on quite the journey!
Tune in to peel back the layers of start up life, from marketing on a budget to navigating difficult conversations, and of course⊠getting the best from your brew.
A slice of what youâll discover:
- How Good & Proper grew as a sustainable business
- The importance of a strong team structure
- Shaking up the tea industry
There are plenty of mentorship gems to pick up in this chat, so letâs pop the kettle on and get stuck inâŠ
AND if you enjoy the episode, please leave us a review! It helps more than you know.
Chapters:
[2:15] Start up story: Selling tea from a van
[5:55] The power of focussing on less
[11:23] Creating an appetite for good tea
[17:08] Bringing purpose to activations
[23:39] Anxieties around growing a team
[29:05] Investments and whatâs gone wrong
[34:47] Reframing failure with Lottie
[40:30] Being realistic with your brand goals
[46:55] The problem with female empathy
[49:49] Discovering leadership styles
[52:11] Navigating mum and entrepreneur life
[58:16] A quest for bringing magic to marketing
Connect with Emilie: https://www.linkedin.com/in/emilieholmes/
Explore Good + Proper: https://www.goodandpropertea.com/
Follow your host, Lottie Unwin: https://www.linkedin.com/in/lottie-unwin-she-her-7b577742/
Join the UpWorld community: https://up-world.co/
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In this episode of The Marketing Hustle, Lottie interviews Lee Thompson, CMO and Founder of Flash Pack, an award-winning adventure travel company that brings together solo travelers in their 30s and 40s. They discuss the journey of Flash Pack, the challenges they faced, and the lessons they learned. They also talk about the marketing strategies they employed, the disruption they brought to the travel industry, and their plans for future growth. Lee shares his insights on leadership, hiring, and standing out in marketing.
Takeaways:
Flash Pack was born out of a unique business idea and grew rapidly through innovative marketing strategies.
The journey of Flash Pack has been a roller coaster ride, with highs and lows, but they have learned valuable lessons along the way.
Marketing is not just the responsibility of the marketing team; it should be integrated into every aspect of the business.
Standing out and being different is crucial in marketing, and candidates should showcase their creativity and unique ideas during interviews.
Scaling a business in America can be challenging, and seeking advice and insights from others who have gone through a similar experience can be helpful
Chapters
00:00: Introduction and Background
01:00: The Birth of Flash Pack
03:22: The Journey and Getting Stuff Done
06:36: Marketing Challenges and Lessons
13:10; The Roller Coaster of Flash Pack
17:05: Marketing Strategy and Growth
19:00: Leadership and Hiring
22:11: Disrupting the Travel Industry
23:38: Challenges and Future of Flash Pack
25:46: Marketing in America
28:38: Future Growth and Hiring
29:08: Standing Out in Marketing
31:00: Vulnerability and Honesty in Interviews
32:54: Scaling a Business in America
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Barney Mauleverer, Co-Founder of Fuel 10k, is sharing his years of knowledge on how you get a business off the ground.
In this episode, Barney and Lottie discuss the importance of product-market fit, branding, and marketing at the point of purchase. Barney shares lessons learned from failures and the influence of becoming a B Corp. Overall, the conversation highlights the challenges and successes of entrepreneurship and the importance of strategic decision-making.
Barney also talks about the process of stepping back and how his ego handled the journey. He shares his realisation of being a generalist and the importance of surrounding oneself with specialists. Also explaining the strategy of handing over to a slicker team and creating opportunities for wannabe entrepreneurs.
Takeaways
Building a successful business takes time and persistence. Marketing at the point of purchase can be more effective than traditional advertising. Learning from failures and being open to innovation are key to growth. Becoming a B Corp can have internal and external benefits for a business. B Corp certification can have a positive influence on a brand and its industry. Stepping back and letting go of control is an important part of the entrepreneurial journey. Being a generalist and surrounding oneself with specialists can lead to success. A strong team can multiply the founder's energy and contribute to the company's success. - Laat meer zien
