Afleveringen
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It was theater and Broadway where she initially hoped to pave her professional path. Instead, she fell in love with the process of writing and her very first novel became an instant success. Liesl Shurtliff is the New York Times bestselling author of 'Rump: The (Fairly) True Tale of Rumpelstiltskin' and other books in the (Fairly) True Tales series and the Time Castaways trilogy. Her books have been named to several state award lists and have won many awards, including a Childrenâs Book Award from the International Literacy Association. Liesl lives with her husband and four children in Chicago and found some time to chat with us about:
Finding her voice as a writer The importance of seeing any experience from all sides Why audiences resonate with things that are both familiar and new How her passion for theater and Broadway influence her work Impact of fame on her confidence and understanding her limitations Learning to chill out Her approach to connecting with the audience on a personal level The need to finish, as you can revise bad writing but not a blank page
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If you think geeking out on a seemingly mundane pantry item like ketchup isnât possible, join us for an intriguing conversation with former Kraft Heinz Chief Growth Officer Sanjiv Gajiwala. He is a consumer-first brand builder and storyteller with a track record of strategic repositioning to drive growth - having worked on iconic brands like Heinz, Oscar Mayer and Pabst Blue Ribbon as well as category disrupting innovation like White Claw Hard Seltzer.
Sanjiv loves bringing new consumer experiences to life by understanding evolving culture and communication, while leading teams that thrive on the wild imagination of the impossible. He gets a sense of that impossible while living in Chicago with his wife, a 4 year old, 8 month old and a 2 year old puppy. In our candid chat, we cover:
How being a child of immigrants guides his career choices. Why heâs actually excited about fragmentation of audiences. 'Anything is possible' mentality enables thinking about multiple solutions. Dedicating time for experimenting outside of your immediate industry. Leadership through vulnerability allows for a truer version of oneself. Views on the meaning of a community and how it could define brand love. Passion project around preservation of memories and what role brands could play in that space. -
Zijn er afleveringen die ontbreken?
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In this captivating podcast episode, we sit down with Daniel Bulteel, the marketing executive who has conquered the worlds of agency, brand, platform, and start-up.
With his extensive background at renowned companies like WPP, adidas, TikTok, ByteDance, and now Build A Rocket Boy, Dan brings a wealth of expertise in social media, creator, and community marketing.
Join us as Dan shares his insights on the true essence of social media â connecting people to the things they genuinely care about. Discover how he guides us to become our own temperature check while creating content and how we can accelerate our knowledge by studying and mastering the algorithms of each platform, and watching the superstars that do that every day, creators.
So, grab your headphones, buckle up, and prepare for a thought-provoking conversation that combines Dan's impressive professional journey with invaluable lessons on crafting compelling content.
Whether you're an aspiring marketer or a seasoned pro, this episode is packed with wisdom to help you thrive in the ever-evolving landscape of digital marketing.
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A self-proclaimed amateur gardener and often dubbed CMO whisperer Lindsey Slaby is the founder of Sunday Dinner, a brand strategy consultancy that helps marketers re-imagine their marketing organization, agency models, and overall comms strategy. Recognized by Ad Age as 40 under 40, executives at Fortune 100 companies seek her out to stay closely connected to new ways of innovative collaboration and to have a finger on the pulse of the ever-shifting advertising partner landscape. She counts Target, MassMutual, NBCUniversal, & Abbvie among her clients and also manages a highly regarded global invite-only community of top marketers, creatives, and consultants appropriately called the Sunday Dinner community. We sat down with Lindsey to talk about her personal journey and her impactful work behind the marketing scenes:
How gardening gives her energy and serves as a creative outlet. Building a great career doesnât require a linear path. A Sunday dinner idea that evolved into a powerful online and offline community as well as a way of working. Why the structure in companies often keeps us from doing great work. Her north star of building better marketing orgs. Life of an introvert in an extroverted industry. Her contagious passion for anything and everything related to contracts. The current state of pressure and noise surrounding CMOs and marketing execs. -
From his first job at a flower stand when he was 13 to leadership roles within the discipline of innovation, Barry McGeough has been on an incredible career journey at Fortune 500 companies in the footwear, apparel, and tech sectors. He loves to think on his feet and connect ideas to practical solutions. Growing up in a humble environment equipped him with resilience and skills to solve for the unknown. Since then, heâs driven exponential brand growth for some of the worldâs most iconic brands like The North Face, Speedo, Merrell, Saucony, Calvin Klein and Tommy Hilfiger. Most recently as Wolverine Worldwideâs Global Vice President of Innovation. In our fireside chat, Barry shares:
How cooking served as an entry point to the space of curiosity. Why he believes in the idea of saying âyesâ to pretty much anything. The spark behind being told he canât do something. His contemplation about opening a muffin stand when s*&t hit the fan. Relentless focus on radical productization in the innovation discipline. Beliefs around trust earned leadership. How heâs learned from experience to let go of rigidity. -
A passionate and driven human who is excelling both in her career and in her personal life - Singleton Beato has graced us with her presence for this episode. At work, sheâs relentlessly driving all dimensions of diversity in her role as a global EVP, Chief Diversity, Equity and Inclusion Officer at McCann Worldgroup. At home, she is a rare aspiration for us in her three decades of happily married bliss. True to our podcast name, we dove deep into the secret behind her lasting relationships, her leadership journey, and the state of DE&I. In our candid conversation, Beato shares:
The âultimate secretâ to any successful relationship. How sheâs fully embedded in the richness of diversity. Importance of making room for other peopleâs journeys and stories. Endearing and charming aspects of cultural differences Why the DE&I focus has softened. What gets her excited about the future of the DE&I initiatives.With over 25 years of experience as an accomplished executive, Singleton is recognized for her success driving large scale people and organizational change initiatives across a wide range of industries, having held talent leadership roles at J. Walter Thompson, Crunch Fitness International, and Bloomberg L.P. She was named one of 2019âs Most Influential Women In Corporate America by Savoy Magazine, one of AdWeekâs 2020 Women Trailblazers and one of New Yorkâs Most Outstanding Corporate Citizens.
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Davide Grasso makes top level leadership seem effortless. His mindset is to work with people on something great every day and to end each day in a better shape than it started. Itâs no surprise heâs been on a remarkable international career journey at some of the worldâs most recognized and loved brands. Starting out as a product line manager for Nike, and progressing to the CMO role at the Swoosh. Today he holds the CEO reigns at the Italian luxury car manufacturer Maserati. We were privileged to chat with Davide about his leadership journey and pull back the curtain on:
His competitive spirit and instinct to follow his passion. The importance of creating value in everything he does. The ability to move massive organizations toward a common vision. The biggest challenge of letting go while building resilience. Why he enjoys the power of a good crisis. His take on creativity and the pitfalls of not putting the customer at the center. How he went about bringing Maserati to profitability. -
Growing up with a famous radio dad, Scott Fitzgerald has spent a big chunk of his life wearing headphones and gracing the world of the broadcast radio with his memorable voice. He hosted shows in markets like Charlotte, Raleigh, Cincinnati, Dayton, Louisville and Birmingham before switching to podcast production a few years ago. Moving from his producer seat for this episode, Scott joins us as a guest and shares:
His love-hate relationship with broadcast radio. Life lessons from the competitive and crazy world of talk radio. His career transition while working with Forbes. Why he loves helping people create memorable podcasts. Advice on how to channel oneâs passion into creating a podcast of your own. Dos and donâts of getting into podcasting.
Scott is the proud father of four relatively normal grown children and is thrilled to be a horse husband to his Swiss wife Annette. Scott believes in UFO's and Bigfoot. You can reach him at [email protected]. -
Born and raised in New York to Brazilian parents, Andre Borges lived the American dream as a D1 soccer player for Clemson University and as a professional post-college. Soccer took him to many interesting places in Europe and ultimately back to his family origins - Brasil. While he considers himself very fortunate for that destiny, he lightheartedly adds it may have been the worst pro-athlete career ever. Yet, he wouldnât change anything and today puts the earned skills and passion into helping world-class businesses form their teams. Note: his bromance with co-host Fabio Tambosi dates way back before Fabioâs marriage and thus before the podcast was a thing, so itâs certainly worth a listen :). We chat with Andre about: How the duality of his background shaped him. The defining nature of college sports and going pro. How and why the worst professional soccer career ever became the best things that happened to him. Three priceless qualities he gained playing sports and applies to his work today. Staying motivated while sitting it out on the bench. Pivoting to what is now a 12-year-long corporate career helping business form the best teams. Helpful insights into recruiting and headhunting.
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His childhood dream was to be part of the sports world. Thus, it comes as no surprise that he had spent the majority of his career at one of the sports industryâs giants - adidas. Michael Kraphol is a German native with emotional ties to Spainâs Barcelona. Humble and passionate about people, Micha calls himself a regular guy in the marketing world. He believes in the old-fashioned Shakespearean storytelling and in our conversation we cover:
The joy of sharing excitement with others. Imposter syndrome and earning oneâs self-confidence. Reminder that itâs a combination of things that define you. His most memorable moments at the Three Stripes. Why he is a bit of a LinkedIn hater. How simple, old-school storytelling is more important than the special tools and effects available to todayâs creatives. His belief that companies should hire theater play writers for their marketing departments. -
Weâre bringing you the other half of the sibling duo behind the NYC digital creative agency The Charles Group - Aaron Edwards. While his sister Sam (Ep 28) is known as a âright brainâ person, Aaron complements the relationship with his self-proclaimed âleft brainâ approach. Originally hailing from Manchester, England - Aaron spent his early career working as a financial analyst at Barclays Capital in London, before moving to New York in 2010 to found The Charles Group. Aaronâs penchant for trends, data and analytics, made his transition from finance to creative relatively seamless, particularly as it was during the first wave of data driven design with marketing agencies flourishing in the creative and digital industry. In our unplugged chat, we discuss:
His journey from a boring, yet well-paid corporate job to an unpaid internship at an ad agency. Why writing a business plan is the quickest way to find out if you know the industry. His thoughts on sales being the hardest skill to learn. Why he gets excited about the ânon sexyâ brands on their roster. Their agencyâs breakthrough moment working on the Cocainenomics project with the Wall Street Journal. How he uses AI to arrive at results faster. Automation becoming a big focus in marketing in the uncertain economy ahead.Aaronâs deep understanding of the relationship between creativity and commerce and attuned business strategy skill set has helped to solidify The Charles as ranking in the top 1000 of the INC5000 fastest growing creative marketing and digital agencies in the United States. The Charlesâ current client roster includes corporate tech and lifestyle heavyweights IBM, Boston Consulting Group, Netflix and Bloomberg and time-honored luxury brands including EstĂ©e Lauder, Marriott, Cartier and Omega.
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Continuing our mini-series with recruitment and job search experts, we are joined for an episode with the head of talent acquisition and employer branding at one of Europeâs largest digital banks, N26, Chris Hunter. Chris traded his initial career ambition of becoming an international human rights advocate for building relationships and understanding people. Whether itâs helping individuals achieve more than they did the day before, or helping a client indentify their exact need and finding someone they know will change their business, Chris is driven to assist others. In our chat we discuss:
How his university years became a seminal time in his life. His take on diversity in the workplace. Taking your job, not yourself too seriously. Why recruiting is often misunderstood. Employees defining their own employee experience. Importance of not taking layoffs too personally. Best in class examples of how to stand out in the job market.To hear tables turning and Chris asking Fabio and Slavka questions, listen till the end!
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If you ever contemplated working at the tech giant Amazon, you would have heard of their rigorous âloopâ recruitment process. Even if you havenât, this episode is a worthwhile listen for any jobseeker today. An executive coach and talent acquisition director, Eric Hudson joined us for an insightful chat about his journey, in which he has coached, managed and placed thousands of individuals for six-figure and seven-figure level positions. Eric started his career recruiting pilots and pivoted into one of his coolest and craziest rides at Amazon, where he spent 10 years and earned the coveted role of âbar raiserâ. When he left Amazon, he was more tenured than 98.7% of the company. In our conversation, we talk about:
Launching Amazonâs AWS service that amounts to $80B revenue today. What it means to be a âbar raiserâ and why itâs important. How he got into executive coaching. Dos and donâts of networking on LinkedIn. Difference between networking and having a network. Transactional vs. transformational examples on your resume. Peeling back the onion in interviews. Not crumbling under interview pressure. Key traits and characteristics of the best talent. -
Known for his âthinking humanâ approach to leadership and to building brands, Doug Zarkin is a modern marketing leader who has earned placement on several "Top Marketers" lists, multiple North American Effie Awards, a Clio award, and was twice recognized as Innovative Marketer of The Year by The CMO Club.
His professional portfolio includes leadership positions at global brands such as Avon, Victoriaâs Secret PINK, and most recently EssilorLuxottica, where heâs held the Chief Marketing Officer role for the Flagship Optical Franchise Retail, Healthcare Services Business at Pearle Vision.
Dougâs work restoring the power of the Pearle Vision brand is currently the subject of a Harvard Business School case study on brand rejuvenation. We were honored with his guest appearance, in which he shared:
Why he worked his way back from the âend of the trainâ to eventually land in a âconductorâ role. How his move to Victoriaâs Secret was a successful failure. Passion is one of the key criteria when hiring for his team. The importance of regularly recognizing and rewarding progress. His realization is that âspeaking teenageâ is harder than any marketing challenge. How being a parent reminds him that consumers are first and foremost human beings, not Excel sheet data points. Why questioning whether you are a brand or a performance marketer is stupid? -
Matchmaking runs in her veins. Thus, it comes as no surprise that sheâs been successfully climbing the professional ladder in the business of connections. Melissa Hobley - a ball of endless energy, a mom of two and the global CMO of the biggest dating app in the world Tinder - loves being the wing(wo)man.
While switching between Cocomelon (baby parents will understand), Tik Tok and the Wall Street Journal, Melissa continuously obsesses everything about the Gen Z and isnât afraid to step into polarizing topics. First weeks into the job at her her previous employer OKCupid, she launched a pro-choice filter within the dating app questionnaire and committed to this topic for several years to come. In our truly unplugged conversation, we talk about:
How serving a higher purpose is one of the key criteria when choosing her job and the employer. Why she talks a lot about being a parent at work. The correlation between feeling supported and being creative. Why Tik Tok currently holds one of the top spots in her media mix but out-of-home is not dead. What she looks for when hiring for her team. Why the The Tinder Swindler Netflix show actually drove a lot of people back to Tinder.A leading expert on brand-building, Melissa Hobley has a reputation for marrying powerful brand marketing with data-driven digital advertising. Prior to her current CMO role at Tinder, it was under her marketing leadership that OkCupid has become famous for its message of inclusion and affirmation, winning numerous awards for its breakthrough campaigns. Melissa was featured on the Forbes Most Influential CMOs list, named to AdAgeâs âWomen to Watchâ, and featured on AMAâs â40 Under 40.â
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Sport and entertainment are a few of the most powerful tools left in the marketing arsenal that have the ability to make people stop what theyâre doing and care about your brand. Needless to say, theyâre also some of the coolest areas in which marketers dream to work. According to Ricardo Fort, they represent a bridge and a shorcut to brand relevance in peopleâs lives. Ricardo has been fortunate to experience the most epic moments in the World Cup, the Olympic Games, and the Super Bowl as part of his job description. A list that could make not only the IT guy who inquired about too many soccer match files on his work computer but also a wider audience jealous of him calling it work.
Ricardo is one of the most respected names in the global sponsorship business. As the only executive to lead the Global Sponsorship Departments of two FIFA and IOC sponsors - Visa and Coca-Cola â he successfully negotiated over a billion dollars worth of sponsorships. We had the privilege to chat with him about:
His personal journey from an an engineering background to the alluring discipline of sports marketing. The power of sports and entertainment. His favorite project with the soccer legend PelĂ©. - His take on Cristiano Ronaldoâs move to the Middle East. Sometimes publicly divided opinion on companies like Coca Cola. Peaks and valleys of leadership in large corporations.After working with the International Olympic Committee, FIFA, UEFA, the Special Olympics, athletes, McLaren F1 team, Ricardo launched his own company Sport by Fort Consulting. He helps sponsors, leagues, investors, and athletes successfully invest in sports and counts Olympic sponsors, sports-tech startups, Federations, and clubs. among his clients.
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Robin Daniels oozes optimism and positive energy, despite struggles and valleys on his personal and professional journey. Growing up poor collecting deposit bottles and working three jobs while studying at the age of 15, he still managed to be a happy and an optimistic kid. It is that energy and mindset that ultimately brought him to the Silicon Valley with a one-way ticket, two suitcase and no work lined up. Two decades later, he counts three CMO titles as well as marketing and growth leadership roles at Salesforce, Box, LinkedIn, Matterport, and WeWork among his credentials. Yes, yes, we got to talk about the infamous downfall of WeWork but the episode is so much deeper than the scandal. In our candid conversation with Daniel we cover:
His belief in soft skills as key to career advancement. Danielâs equation of outcomes. Rare occasions when he gets frustrated. Living through the WeWork crash. Why good marketing is wildly misunderstood. Tectonic shift in the role of a CMO. -
Warning: thereâs a lot of laughter in this episode and we love it! Joining us for an unplugged conversation, Samantha Edwards - the Chief Creative Officer and Co-Founder at The Charles Group, a digital focused creative agency based in NYC - pulls the curtain on her journey often guided by intuition. When Sam converted her brother from the world of finance to the mesmerizing space of creative, they vowed always to focus on people first and to never be afraid to walk into a big meeting. The sibling duo started out building websites and storytelling for DJs and quickly extended their creative genius to two seemingly different worlds of prestigious luxury, beauty, lifestyle and corporate tech. Today, their roster includes heavyweights like IBM, Bloomberg Media, Cartier and Omega among others. In this candid episode, we discuss with Sam:
Why starting a family business is a great idea (despite general advice against it). Her intolerance to working in a toxic environment. Samâs perspectives on being âof cultureâ. How richness in oneâs life comes from anywhere. Her approach to developing big creative ideas through writing stories. Most favorite project that her agency didnât win.Originally hailing from Manchester, England - Samantha relocated to New York in 2002 where she honed her design and marketing skills on award winning brand campaigns for DKNY Fragrances, TOTO USA, and Ăssur Bionics. Inspired by the strategic side of the creative industry and driven by the advancements in digital technology, Samantha joined forces with her brother Aaron Edwards to form The Charles. Named after their great grandfather, the founding mission of the newly formed agency was - âTo Honor. To Inspireâ. The Charles is rooted in her commitment to strategy, culture and creativity, which has enabled The Charles Group to grow from strength to strength.
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This episode is genuine good fun. Itâs not often that one sees the words âfunâ and âdata analyticsâ in the same context. Yet, Tiankai Feng - a data leader by day, and a passionate musician by night - manages to demystify the world of data while making this space more inclusive and less scary. How? He sings about it. Tiankai strikes a unique combination of his musical talents as a pianist and a signer with his subject matter expertise. A digital analytics anthem authored and rapped by him during COVID quickly spread through the community and beyond. He has since amassed a nice following in social media and tapped into an interesting niche. Still, Tiankai is one of the most humble and genuine people weâve come across. In our unplugged conversation, he shares:
Why data democratization is a culture change. Most common tensions between data analysts and their business partners. How his multicultural background made him feel like an outsider all his life. Why he always chooses to find positives in this experience. His passion for raising attention to important topics in a creative and entertaining way. Perspective on the AI movement. Importance of having a detective mindset for a career in data analytics. -
Desire to be in charge of her own destiny while still creating iconic brand marketing with some of the greatest companies in the world led Sanja Komljenovic to start ONA Creative - a boutique, female-driven brand strategy and creative agency based in Los Angeles. Having spent a good chunk of her career leading digital marketing for menâs basketball - first at LA Clippers then at Nike - she tried to prove that a woman can make it in the menâs world. Her initial motivations have evolved into a deeper purpose - using her voice and the agencyâs success to advocate for and to help other women make it to the top. In our candid conversation, Sanja shares:
The rocky yet rewarding road of entrepreneurship - Her athlete mindset hat doesnât allow an option to quit Thoughtfulness as the secret sauce of ONA Creative The power of tapping into authentic communities What is keeping her and her clients up at night Why you should hand over social media to young peopleAn immigrant and refugee from Bosnia, Sanja is a living proof of the American Dream. Since founding ONA, she has worked with global brands like Nike, Nordstrom, and Snapchat â as well as well-funded startups, including Zooey Deschanelâs Lettuce Grow and JLoâs Niyama Sol. Most recently, she successfully launched a new campaign for Nikeâs basketball at the All-Star Weekend in Utah. And yes, her agency built a court in the middle of salt flats to bring their creative to life in Salt Lake City.
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