Afleveringen
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Are YOU using events as an omnichannel strategy?
On today’s episode, Kimberly Whinna Cottrell (of AWS’s Marketing division) and I talk about events: live events, webinars, experiential, you name it.
Not only are they a great way to meet the community you’ve created, but they provide endless opportunities for content—content you can use in the short term, long term, throughout the year, for promotional purposes for other events. It’s a value proposition you can’t miss out on.
What about people who can’t make it to events? You should always have an on-demand library.
How about micro-events? They can still have a sizable impact.
Plus, Kimberly mentions moments beyond AI—and how AI can never replace the feeling of human interaction.
Do you work in events and event management or marketing? You can’t miss this episode.
Wix Studio is the web ultimate platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. Visit wixstudio.com to learn more.
Follow Kimberly:
LinkedIn: https://www.linkedin.com/in/kimberly-whinna-cottrell/
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YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
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Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
If you’re thinking marketing is “one size fits all”...think again.
In this special episode, Ari and I sit down and chat about short subject lines, personalization, and how you’re the perfect marketing victim on every website you shop on. How does data play a role in this? If you’re a marketer, how can you segment your list? Are batch and blast emails REALLY dead?
Plus, you know those birthday freebies and holiday deals that pop up in your inbox? Pay attention to them—because they’re using a special personalization strategy you can replicate. Half-birthday burrito, anyone?
Iterable is an AI-powered cross-channel marketing platform that brings together real-time customer data and the ability to create experiences to activate customers across channels (such as email, SMS, in-app, web, and OTT) in record time—we help 1000+ brands like Redfin, Priceline, Asana, and Morning Brew deliver joyful experiences with harmonized, individualized and dynamic communications at scale. All in one platform.
Like this episode? Visit iterable.com/tmm for additional videos and resources we've prescribed to help relieve your pain points.
Follow Ari:
Twitter: https://x.com/arihappywick
LinkedIn: https://www.linkedin.com/in/arimurray/
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YouTube: https://www.youtube.com/@themarketingmillennials/featured
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Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
Zijn er afleveringen die ontbreken?
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Are you a perfectionist? If so, you might be sabotaging yourself—and your content.
In this episode, I sit down with Bret Shuford of Broadway Husbands. He can sing. He can dance. He can act. And, he creates great content WITHOUT letting perfectionism get in the way. Basically, don’t overthink it.
Plus, Bret shares the key to growth: if you want to get engagement, you have to give engagement. Sharing, not just creating, is a huge part of success on the internet and for your brand. It’s called social media, so being social gets you further than those who aren’t.
And, we talk relevancy: some things are evergreen. Some aren’t. You have to determine relevance before you post…or it could make your content flop.
If you’re a social media savant or a beginner wanting to learn more, this is the episode for you.
Wix Studio is the web ultimate platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. Visit wixstudio.com to learn more.
Follow Bret and Broadway Husbands:
Broadway Husbands YouTube: https://www.youtube.com/channel/UCFQlaT63U239pnJzGsKR1zQ
LinkedIn: https://www.linkedin.com/in/bretshuford/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
True or false: B2B marketing is dead around the holidays.
FALSE. False, false, false.
In this Bathroom Break, Jay and I talk about what the holidays mean for us, especially in B2B marketing vs DTC. Is it true that click-through rate is higher in December? Yes. Should B2B companies offer specials like their DTC counterparts? Absolutely.
And, you can definitely be the Ghost of Christmas Past: this your chance to reach out to people who’ve ghosted you 👀
If you’re a marketer who’s stressed about the holiday season, this is the short ‘n sweet episode for you.
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
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Did you know YOU are an influencer?
Everyone technically is.
In this episode, I sit down with Dr. G, current professor at Vanderbilt and consumer behavior expert to talk about bias, decision making, and ethics in marketing. We’re all human and we have biases, but how can we use it positively when we market products?
Plus, you can actually gain market share by telling consumers they’re missing out on an attribute your product has. (Hint: think 5 Hour Energy…with no crash later.) This FOMO consumers feel? It could be your ticket to success.
And, we continue the on-going conversation about influencer marketing: turns out, you actually don’t need millions of followers to influence others—and someone else doesn’t need millions of followers to influence YOU. Ever recommended makeup to a friend or bought a shirt because you saw a Facebook friend wear it? You’re an influencer and you’ve been influenced.
If you’re into finding out the “why” behind purchasing and the bottom of the marketing funnel, this episode is for you.
Wix Studio is the web ultimate platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. Visit wixstudio.com to learn more.
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
What do tennis and email marketing have in common?
Email marketer and former D1 tennis player Jordana Klein has the answers: seasonality, tone, and knowing what your audience is looking for.
Then, we talk about email lists. What should you look for from your prospects? How did it work at the IMG Academy and USTA, where KPIs might be different from a typical ecom brand?
Plus, writing blogs is VERY different from writing emails. Your strategy for writing blog posts and social media should totally be different from writing emails, and it’s gotta flow even more.
If you’re a marketer looking to up your knowledge about automation and email strategy, you don’t want to miss this episode.
Wix Studio is the web ultimate platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. Visit wixstudio.com to learn more.
Follow Jordana:
LinkedIn: https://www.linkedin.com/in/jordana-klein/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
Don’t listen to everything you hear: you CAN create FOMO for your webinar.
In this Bathroom Break, Jay and I talk about fear of missing out and what that means for your webinar. Can you offer the first 100 registrations a special piece of content? What would that look like? Daniel’s given away hoodies, told people the number of attendees, and more to create that urgency.
And, Jay proposes a Masked Singer-esque tactic that would probably work for your next speaker series.
If you’re a marketer looking to get more traction around your live events, this is the short ‘n sweet episode for you.
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com -
Buckle up, marketing besties. It’s time to hit the books.
Today’s guest, Eric Jorgenson, has sold over 1 million copies of his own book in addition to helping others publish their own. How do you get started? How long does it take? What even is a query letter? Eric tells us what he went through, what he’s seen, and how curation is actually creation.
Storytelling is the real backbone of marketing and we discuss why it’s so important for books, brands, and more to follow the hero’s journey. (Hint: Harry Potter isn’t as original as you thought.)
Plus, Eric shares why self-publishing is so important in terms of conversion and ownership—and how Scribe Media is pioneering that space.
As we near the end of 2024, it’s time to push your Marketing efforts into high gear. With impact.com, you can drive more revenue through affiliate partnerships, scale your reach with influencer Marketing, and boost customer referrals. Whether you're making the final sales push or planning for next year, impact.com has the tools to help you finish the year strong. Visit impact.com/millenial and take your marketing to the next level!
Follow Eric:
LinkedIn: https://www.linkedin.com/in/erjorgenson/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
How should you actually think about a brand budget? What should be included in it?
I sat down with Taylor Corrado, the Senior Director of Brand Marketing at Wistia. We’re talking budgeting and how thinking about the baseline things you need sets you up for success. Taylor speaks about her budgeting history and how to identify what’s going to drive the most impact for your business.
Plus, don’t believe what you hear about pre-recorded event videos. They might actually be the future of marketing events.
If you’re looking to up your money management game AND build a brand you’re proud of, this is the episode for you.
Wistia is a complete video marketing platform that helps teams create, host, market, and measure the impact of their videos—all in one place. Learn more here! https://www.wistia.com/live
Follow Taylor:
LinkedIn: https://www.linkedin.com/in/taylorcorrado/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
What’s scarier than ghosts, goblins, and nightmares about missing school assignments (even though you graduated years ago)?
The future. But it doesn’t have to be.
This Bathroom Break, Jay and I are talking about the rise of micro-virtual events, the importance of video, and random live streaming on LinkedIn. Also, what’s up with Top Voice badges going away? We share our thoughts about why it COULD be a good thing.
If you’re a marketer looking at trends for 2025, this is the episode for you.
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com -
It’s the UK’s best selling craft beer, it’s sold worldwide, it has a CULT-LIKE following, it’s BrewDog.
And today I sat down with it’s Founder, James Watt. Grassroot strategies to build a loyal customer base, raw Marketing tactics, and the innovation behind their growth, we TALKED ABOUT IT ALL.
I love taking a peek inside the hood of massive brands, and that’s exactly what this episode is about.
Let’s get into it, shall we?
As we near the end of 2024, it’s time to push your Marketing efforts into high gear. With impact.com, you can drive more revenue through affiliate partnerships, scale your reach with influencer Marketing, and boost customer referrals. Whether you're making the final sales push or planning for next year, impact.com has the tools to help you finish the year strong. Visit impact.com/millenial and take your marketing to the next level!
02:26 Unconventional Marketing Tactics
08:25 Equity for Punks: A Revolutionary Idea
13:03 The Power of Community Engagement
19:19 Turning Customers into Influencers
20:42 Maximizing Marketing Budgets with Social Tech
25:23 Incentivizing Organic Content
38:40 Onboarding Partners Effectively
Follow James: https://www.linkedin.com/in/james-watt-21a5a912b/?originalSubdomain=uk
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com -
How Eric turned around Adidas and his plans to revive the iconic Under Armour brand, this episode is PACKED with insights from a veteran Marketing leader.
ALSO, we touch on the topics of college sports and the impact NIL has on Marketing, and it all culminates in a discussion of the importance of simplicity in Marketing.
This episode is a blueprint that offers invaluable lessons for any aspiring brand strategist looking to take over billion $$ brands.
Wistia is a complete video marketing platform that helps teams create, host, market, and measure the impact of their videos—all in one place. Learn more here! https://www.wistia.com/live
03:16 Turning Around Adidas: The Strategy
17:38 Under Armour: A New Challenge
20:33 Future Strategy and Vision
22:29 Understanding Consumer Pain Points
28:46 The Impact of NIL on Marketing
31:30 Simplicity in Marketing
34:24 Sustainable Fashion Movement
Follow Eric: https://www.linkedin.com/in/eric-liedtke-890130115
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com -
How can you relay Marketing data in a more engaging, snackable format instead of long reports?
Saving yourself time, your team time, and increasing the receptiveness of your message is the GOAL.
But what performance metrics should we pull and how do you tailor content to audience interests and leverage different platforms appropriately?
Let’s get into the episode to find out.
00:50 Personal Fitness and Lifestyle
02:53 The Power of Sharing Data in Marketing
07:19 Analyzing Social Media Metrics
11:27 Travel and Personal Stories
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com -
A leader in the events industry, Julius jumps right into the role and impact of events in modern Marketing.
Why CMOs are currently enthusiastic about events, how the pandemic led to a renewed appreciation for measurable interactions at events, and how they’re becoming more data-driven with the aid of technology such as AI.
ALSO Julius opens our eyes to various event formats, cost-effective organizing strategies, and the significance of understanding event objectives and audience engagement.
If you’re looking to host an event in the near future, listen to this episode first, trust me.
As we near the end of 2024, it’s time to push your Marketing efforts into high gear. With impact.com, you can drive more revenue through affiliate partnerships, scale your reach with influencer Marketing, and boost customer referrals. Whether you're making the final sales push or planning for next year, impact.com has the tools to help you finish the year strong. Visit impact.com/millenial and take your marketing to the next level!
03:33 The Changing Nature of Business Events
05:21 The ROI of Events
07:55 Content Creation at Events
10:28 Cost and Planning of Events
12:35 Low-Cost Event Strategies
20:03 Marketing and Ticket Sales for Events
Follow Julius: https://www.linkedin.com/in/juliussolaris/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com -
The Ad Professor, George Mack, is a leader in advertising, and guess what?
He uses 10 mental models to build his ads that convert…and he breaks down EACH ONE in this special edition episode from our session at Marketingland on October 3rd.
The secret lies in the triad of art, science, and math, but you’ll have to listen to the full episode to get the 10 mental models.
Wistia is a complete video marketing platform that helps teams create, host, market, and measure the impact of their videos—all in one place. Learn more here! https://www.wistia.com/live
01:05 Understanding the Three Components of Advertising
04:20 Bottleneck Analysis in Advertising
07:10 The Facial Expression Test for Ads
12:16 Building Products with Distribution in Mind
14:47 The Pitfalls of AB Testing
16:31 Creating Sticky Ideas
20:50 Speeding Up Iteration Cycles
Follow George Mack: https://www.linkedin.com/in/george-mack/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
For anyone who’s ready to join The Marketingland Membership with Plus membership; we have a special discount for podcast listeners -- you can use code PODBESTIE to save 25% on quarterly membership. -
The art of focusing content creation on specific platforms rather than spreading it thinly across multiple channels, that’s what today’s episode is about.
We’re not striving to be mediocre on multiple platforms, we want to be the LEADERS on 1 channel.
So how do you tailor content to fit the unique characteristics of each platform? How do you avoid 'negative signals' that can damage your brand's reputation?
I’m glad you’re asking those questions, because we answer them in this episode.
01:24 The Importance of Focused Content
03:17 Platform-Specific Content Strategies
07:15 Avoiding Negative Signals in Marketing
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com -
Today I sat down with the Head of Retail Media at Sephora, Marco Steinsieck, to break down EVERYTHING retail media.
The significance of retail media, it’s impact on search, social, TV, even how it’s becoming a CRUCIAL tool for Marketers to build customer relationships, this episode touches on it all.
See how Marco starts a retail media campaign, chooses the right products and audience, and learn the difference between endemic and non-endemic advertising.
I had a blast chatting with Marco, and you’ll have a blast learning from him.
As we near the end of 2024, it’s time to push your marketing efforts into high gear. With impact.com, you can drive more revenue through affiliate partnerships, scale your reach with influencer marketing, and boost customer referrals. Whether you're making the final sales push or planning for next year, impact.com has the tools to help you finish the year strong. Visit impact.com/millennial and take your marketing to the next level!
02:44 Understanding Retail Media
04:44 Starting a Retail Media Campaign
07:59 Retail Media Networks and Strategies
21:38 The Power of Data in Retail Media
33:37 Future of In-Store Retail Media
Follow Marco: https://www.linkedin.com/in/marcosteinsieck/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
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A LIVE podcast recording with a CMO?? YESSS.
I sat down with CMO of United Way of Greater Philadelphia, Erika Joy Erb, LIVE at Digital Summit to jump right into community building.
UGC, maintaining brand integrity while scaling Marketing efforts, and practical tips on enhancing community engagement, this episode dissects it all.
Get your pumpkin spiced latte, and hit play.
18:02 Authenticity in Storytelling
25:14 Email List Management Strategies
29:38 Importance of a Brand Playbook
30:21 Simplifying Marketing Jargon
40:29 Launching a Community: Key Considerations
56:00 Consistency in Marketing
Follow Erika:
LinkedIn: https://www.linkedin.com/in/erikajoyerb/
Follow Digital Summit:
LinkedIn: https://www.linkedin.com/company/digitalsummitseries
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com -
The anxiety, the pressure, ahhh public speaking is so stressful.
But does it have to be??
Starting strong, keeping slides simple, and presenting with energy and movement, this Bathroom Break is entirely dedicated to giving YOU the tools that Jay and I have used to speak in front of CEOs, crowds of thousands, and pitch six-figure deals.
You can’t miss this episode if you want to grow as a Marketer.
01:57 Tips for Overcoming Stage Fright
03:05 Engaging Your Audience
09:05 Effective Use of Slides
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com -
I sat down with one of the wisest Marketers in the industry, Cristy Garcia, CMO at impact.com.
How to climb the ladder to become a CMO, the importance of being a generalist, critical milestones for aspiring CMOs, and everything in between, this chat is for ALL of you with your eyes on the C-Suite.
Plus, the business side of Marketing and the significance that being a strong writer plays in future growth.
Forget what the “gurus” say on the timeline and learn it from someone who LIVED the journey to becoming a CMO. This is a good one.
As we near the end of 2024, it’s time to push your marketing efforts into high gear. With impact.com, you can drive more revenue through affiliate partnerships, scale your reach with influencer marketing, and boost customer referrals. Whether you're making the final sales push or planning for next year, impact.com has the tools to help you finish the year strong. Visit impact.com/millennial and take your marketing to the next level!
02:18 Key Skills for Aspiring CMOs
05:26 Understanding Business Beyond Marketing
08:32 Differences in Marketing Roles
14:11 Advocating for Yourself in Your Career
29:51 The Importance of Experimentation in Marketing
Follow Cristy:
LinkedIn: https://www.linkedin.com/in/cristinaebert/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com - Laat meer zien
