Afleveringen
-
What are the key qualities of a successful community, and how can businesses effectively build and nurture them?
In this episode, Daniel interviews David Spinks, a community-building expert, to explore the world of community management. They discuss the importance of organic growth, the qualities to look for in a community manager, and the competitive advantage a strong community can provide for a brand.
How can in-person experiences complement online interactions? David shares his thoughts on the significance of online and offline engagement and explains the different types of communities that are vital to your brand game plan.
And later, he and Daniel explore how focusing on joy and genuine connection when building a community is more valuable than any metric measurement.
Follow David:
Website: â https://davidspinks.comâ
LinkedIn: â https://www.linkedin.com/in/davidspinks/
Follow Daniel:
YouTube: â https://www.youtube.com/@themarketingmillennials/featuredâ
Twitter: â https://www.twitter.com/Dmurr68â
LinkedIn: â https://www.linkedin.com/in/daniel-murray-marketingâ
Sign up for The Marketing Millennials newsletter:
â www.workweek.com/brand/the-marketing-millennialsâ
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
â www.workweek.comâ -
Fill in the blank: the best marketers aren’t just creative, they’re ________.
If you said “behavioral scientists,” you’d be correct. Daniel and Tamara talk about the three psychology-based plays you can implement today. It all depends on where your words are put, your social proof, and loss aversion.
Daniel mentions why FOMO is millennials’ biggest fear…and how you can play the FOMO card to drive urgency. Plus, Tamara gives an example of why Mailchimp is the best example of the Foot-in-the-Door technique.
If you’re looking to get more actionable tips you can start incorporating into your efforts TODAY, this is the episode for YOU…and it’s short and sweet. â
Sked Social is the no-BS social media management platform built for teams who want to move fast, collaborate easily, and actually prove impact. No per-seat shakedowns, no absurd price hikes, no surprise add-ons—just powerful tools that save time and cut through the chaos. Learn more at â Skedsocial.com
Follow Tamara:
LinkedIn: https://www.linkedin.com/in/tamaragrominsky/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
Zijn er afleveringen die ontbreken?
-
Attribution is broken, and Jay and Daniel are here to call it out.
This episode dives into why marketers rely too much on dashboards, how long buying cycles mess with data, and why the last-click model is misleading at best.
Daniel shares how adding a simple “Where did you hear about us?” question changed everything. Jay explains why the best companies sit in on sales calls and focus on actual revenue, not spreadsheet battles.
And, they both agree: marketing attribution isn’t a math problem. It’s an alignment problem.
This Bathroom Break is a spicy take on a not-so-sexy topic. Get ready to rethink your whole reporting setup.
Follow Jay:
LinkedIn: â https://www.linkedin.com/in/schwedelson/â
Podcast: Do This, Not That
Follow Daniel:
YouTube: â https://www.youtube.com/@themarketingmillennials/featuredâ
Twitter: â https://www.twitter.com/Dmurr68â
LinkedIn: â https://www.linkedin.com/in/daniel-murray-marketingâ
Sign up for The Marketing Millennials newsletter:
â www.workweek.com/brand/the-marketing-millennialsâ
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: â www.workweek.com -
Most marketers are busy feeding the content machine. Jillian Hoefer is building the content factory.
This episode’s guest, Jillian Hoefer, is Senior Content Marketing Manager at UserEvidence and a loud-and-proud evangelist for original research. She shares how surveys, expert interviews, and deep data dives can turn a single report into a year’s worth of content and real go-to-market impact.
And, we dig into the gritty stuff like how to design surveys that don’t suck, work with analysts to pull out the story, and keep the distribution engine humming long after launch.
Plus, Jillian shows how to use AI not just to write for you, but to turn your proprietary data into smarter, sharper content.
If you’re a Marketer who wants to build trust, fuel sales, and own your niche with research-backed content, this one’s a banger.
Let’s face it—consumers don’t trust ads, but they do trust their favorite creator, that go-to review site, or a friend’s recommendation. That’s where â impact.comâ comes in. As the leading partnership management platform, â impact.comâ helps brands turn creators, affiliates, and even loyal customers into powerful growth channels. Because in today’s world, the real buyer’s journey isn’t a funnel—it’s a group chat. Visit â impact.com/millennialâ and take your marketing to the next level!
Follow Jillian:
LinkedIn: https://www.linkedin.com/in/jillianmacnulty
Follow Daniel:
YouTube: â https://www.youtube.com/@themarketingmillennials/featuredâ
Twitter: â https://www.twitter.com/Dmurr68â
LinkedIn: â https://www.linkedin.com/in/daniel-murray-marketingâ
Sign up for The Marketing Millennials newsletter:
â www.workweek.com/brand/the-marketing-millennialsâ
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
â www.workweek.comâ -
That “middle” option on a pricing page? It’s not there by accident. It’s there to mess with your brain…in the best way possible.
This episode’s guest, Tamara Grominsky, is back to break down one of the sneakiest (and most effective) psychological tools in marketing: price anchoring. From B2B SaaS to steakhouse menus, she shows how marketers use decoy pricing to nudge people toward the offer they actually want you to buy.
And, we dig into the difference between setting a price and positioning it, because pricing is more than just a revenue lever. It’s a storytelling tool.
Plus, we explore ways you can apply this today by adding decoy tiers, using visual hierarchy, and writing copy that reframes value without touching the numbers.
If you’re a marketer who wants to sell more without changing your product, just how it’s perceived, this one’s a masterclass.
ActiveCampaign turns your ambition into impact by orchestrating your marketing through Active Intelligence and AI agents - powering your imagination with billions of data points, activating fully-realized campaigns and strategies from your ideas, and validating what works - so you can drive real results.
Follow Tamara:
LinkedIn: â https://www.linkedin.com/in/tamaragrominsky/â
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
Ebooks, webinars, white papers…B2B needs more exciting names to use for content. It’s time to test the waters with it. Here’s what Daniel and Jay suggest.
Daniel points out that even using “festival” for his annual big virtual event is more enticing than just a webinar and it seems to work much better. Jay suggests instead of an eBook, try playbook or guide—he even mentions that from his experience, using “guide” increased his downloads by 30%.
And, Daniel shares a hack about writing newsletter headlines. Should you start with headlines before you write the actual content, or vice versa?
This short ‘n sweet Bathroom Break is all about using less boring terms and getting those downloads and signups UP. đ˝
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
Patagonia isn’t just scaling mountains. They’re scaling through affiliate strategy.
This episode’s guest, Cricket Treanor, went from the sales floor to HQ’s affiliate marketing program. At Patagonia, their mission is centered on the environment, and their clientele is adventurous. So, when it comes to partnerships, they’re thinking outside the box: cash back with Rakuten, listicles of the “best jackets”, and speaking out about social issues, to name a few. What should you do as a brand when you don’t lean heavily into loyalty and deals?
And, Cricket debunks some misconceptions about the affiliate space. It’s more than just loyalty; it’s really brand awareness. Affiliates aren’t taking sales away from other channels. Where do they fit into the marketing funnel?
Plus, Patagonia is more than just selling products, they’re aiming to bring environmental awareness and sustainability efforts to their audience. How does the buy-back program contribute to KPIs? In a world of overconsumption, how do you get customers excited about new products when overconsumption contradicts the brand mission?
If you’re a marketer who wants to learn more about how partnerships, affiliate strategy, and digital marketing all play a role in scaling, this is the episode for you.
Let’s face it—consumers don’t trust ads, but they do trust their favorite creator, that go-to review site, or a friend’s recommendation. That’s where impact.com comes in. As the leading partnership management platform, impact.com helps brands turn creators, affiliates, and even loyal customers into powerful growth channels. Because in today’s world, the real buyer’s journey isn’t a funnel—it’s a group chat. Visit impact.com/millennial and take your marketing to the next level!
Follow Cricket:
LinkedIn: https://www.linkedin.com/in/cricket-treanor-836515114/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
What do you get when you mix scheduling, stories, auto posting, and Instagram? You get Sked Social. But things haven’t always been this way…
This episode’s guest, Hugh Stephens, created Sked Social as an all-in-one tool for Instagram back in 2013. Remember your feedback then? It has evolved from hipster filters and casual posts to algorithm-driven feeds and AI-generated content. Now, it’s a battle for creativity and a battle against the algorithm AND sameness. How should you stand out? When’s the best time to post? Who even dictates this?
And, what does brand voice have to do with community? Community happens with connection, and connection happens when brands have authentic interactions. Real, meaningful engagement doesn’t happen on the feed—it happens in the DMs and stories.
Plus, Hugh has his spiciest take: not everyone should be in marketing.
If you’re a marketer who wants to learn more about connecting with your audience beyond Instagram’s main feed, this is the episode for you.
Sked Social is the no-BS social media management platform built for teams who want to move fast, collaborate easily, and actually prove impact. No per-seat shakedowns, no absurd price hikes, no surprise add-ons—just powerful tools that save time and cut through the chaos. Learn more atâ â Skedsocial.com
Follow Hugh:
LinkedIn: https://www.linkedin.com/in/hughstephensau/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
Daniel and Jay have a tactic for YOU to use on social…and it’s foolproof.
Doesn’t matter if you’re a DTC brand or a podcaster looking for your next guest. First, the setup is everything and the headline’s the most important. Next, mention you’re looking for XYZ and encourage your audience to tag friends who meet the description. Then, watch that engagement roll in—complete with a list of people who are interested in your work, your brand, etc.
Plus, what does Daniel have against lazy rivers?
This short ‘n sweet Bathroom Break is all about getting your audience involved in your growth and expanding your network in the process. đ˝
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
Think about everything that’s changed in social since 2015. If you make a list, influencer marketing would be pretty high on it.
This episode’s guest, Robyn Nissim, has seen the influencer marketing space grow since then. From building Ulta’s first influencer program to working as the Head of Social Media at brands like Alo and Anastasia Beverly Hills, it’s all about connection. Who is your influencer connecting with? Where would you like to drive them to? Who is the IT girl of the moment, and could we possibly work together? It’s all about working with what you have, your budget, and optimizing from there.
And, a large part of influencer marketing is alignment. It’s more than just showing a fitness influencer wearing a matching set: you have to look at the content they’ve already posted and if it aligns with your mission. If not, you could set yourself up for disaster.
Plus, what’s the best way to build an influencer campaign? There is no right way, according to Robyn. What role does paid media have? Turns out, it can be a gamble. While it's a pay-to-play entity, it can’t guarantee lifetime value or even purchases from your ICP.
If you’re a marketer who wants to learn more about the inner workings of influencer marketing, this is the episode for you.
Let’s face it—consumers don’t trust ads, but they do trust their favorite creator, that go-to review site, or a friend’s recommendation. That’s where impact.com comes in. As the leading partnership management platform, impact.com helps brands turn creators, affiliates, and even loyal customers into powerful growth channels. Because in today’s world, the real buyer’s journey isn’t a funnel—it’s a group chat. Visit impact.com/millennial and take your marketing to the next level!
Follow Robyn:
LinkedIn: https://www.linkedin.com/in/rnissim/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
Customer interviews are a goldmine for information and strategy ideas. But how do you turn their words into action?
Daniel and Tamara talk about how customer feedback is great, but turning their insights into actual change is even better. First, you have to make sure you’re asking the right questions to get the information you need. Next, there’s two types of interviews: generative and concept-testing. Which one should you choose based on your goals?
Tamara shares why “right place at the right time” is important when it comes to buying, churning, or even adopting a feature. You wanna strike when you’re at the top of their mind because three months down the line? It’s just too late.
If you’re looking to get more out of customer feedback and ask questions that yield success, this is the episode for YOU…and it’s short and sweet. â
Sked Social is the no-BS social media management platform built for teams who want to move fast, collaborate easily, and actually prove impact. No per-seat shakedowns, no absurd price hikes, no surprise add-ons—just powerful tools that save time and cut through the chaos. Learn more at â Skedsocial.com
Follow Tamara:
LinkedIn: https://www.linkedin.com/in/tamaragrominsky/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
How do you reverse engineer stuff in marketing? Should you copy your competitors?
Daniel and Jay point out it’s not about copying your competition, but seeing what they’re doing and tweaking it to your brand. From category competitors to potential audiences for podcasts and newsletters, it’s a good idea to check them out and analyze. Who’s competing? Who are the leaders in your category? What are they doing better than you?
Plus, Daniel introduces two free tools to show you what your competitors’ tech stacks look like AND what their ads look like. Jay mentions these free tools are a goldmine for research.
This short ‘n sweet Bathroom Break is all about studying your competition so you can improve, too. đ˝
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
What does it mean to be a creative director?
Carly Lieberman, Creative Director at Sharma Brands, drops by the studio to chat about her experience merging copy, content, and design together to form cohesive ad campaigns.
She imparts some of the wisdom she’s learned about making great ads, including the importance of knowing your audience, distinguishing the nuances between paid and unpaid audiences, and listening to what the data tells you.
Carly also shares her insights on writing great copy and aligning landing pages to specific ad campaigns, sharing some of her favorite ads she’s led campaigns for during the course of her storied career.
0:00 Intro/Background
3:09 What Does it Mean to Be a Creative Director
5:05 Making Great Ads
10:08 Thinking About Copy
14:07 Aligning Ads to Landing Pages
19:00 Ads Carly’s Most Proud Of
21:26 Creating a Brief
26:29 A Hill to Die On
Let’s face it—consumers don’t trust ads, but they do trust their favorite creator, that go-to review site, or a friend’s recommendation. That’s where â impact.comâ comes in. As the leading partnership management platform, â impact.comâ helps brands turn creators, affiliates, and even loyal customers into powerful growth channels. Because in today’s world, the real buyer’s journey isn’t a funnel—it’s a group chat. Visit â impact.com/millennialâ and take your marketing to the next level!
Follow Carly:
LinkedIn: https://www.linkedin.com/in/carlylieberman/
Follow Daniel:
Twitter: â https://www.twitter.com/Dmurr68â
LinkedIn: â https://www.linkedin.com/in/daniel-murray-marketingâ
Sign up for The Marketing Millennials newsletter:
â www.workweek.com/brand/the-marketing-millennialsâ
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
â www.workweek.com -
Ever opened up a blank doc and spit out copy filled with buzzwords, vague benefits, or even nothing at all?
Tamara and Daniel are here to help fix messaging woes. Good messaging can be hard to find—it’s important to remember that the best messaging is a middle ground: it’s not too fluffy, not too emotional, and not too technical or dry. Tamara walks us through the value-benefit feature (VBF) to show us the three steps to crafting the right message.
If you’re looking to sharpen your messaging and copy skills, this is the episode for YOU…and it’s short and sweet. â
Sked Social is the no-BS social media management platform built for teams who want to move fast, collaborate easily, and actually prove impact. No per-seat shakedowns, no absurd price hikes, no surprise add-ons—just powerful tools that save time and cut through the chaos. Learn more at â Skedsocial.com
Follow Tamara:
LinkedIn: https://www.linkedin.com/in/tamaragrominsky/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
There’s a TON of uncertainty in today’s climate: tariffs, regulations, etc. How should you deal with it when it comes to marketing efforts?
Enter: transparency. Being clear about pricing and how it’ll affect your customers’ carts helps save you (and your team) from varying questions. Putting this notice on a landing page is a way to address it.
Plus, going too far on discounting may not be a great strategy. Instead, doubling down on value and need are a better angle. Jay also mentions revising internal expectations when it comes to sales and pipelines. Should you double down on your already existing client base? Absolutely.
This short ‘n sweet Bathroom Break is all about preparing for potential setbacks. đ˝
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
It seems like social media changes a LOT. That’s because it’s changing everyday and as Marketers, we gotta stay ahead of the curve.
This episode’s guest is Nick Tran, current CMO at FARFETCH and former TikTok, Hulu, and Samsung marketer. Here’s a truth some marketers don’t want to hear: most brands are playing it too safe and it can trap you in a cycle of sameness in social media content. The solution? Originality. Creativity. And those two things are gonna help you stand out, especially in the age of AI.
Plus, Nick shares his thoughts on the death of the feed, the rise of community-led and experiential marketing, and why Gen Z has a different relationship with brand loyalty.
And, Daniel brings up an analogy: what do struggling D1 football players and failing social media accounts have in common? Hint: it has to do with fundamentals.
If you’re a marketer who wants to stay ahead of the game on social and stand out this year, this is the episode for you.
Let’s face it—consumers don’t trust ads, but they do trust their favorite creator, that go-to review site, or a friend’s recommendation. That’s where impact.com comes in. As the leading partnership management platform, impact.com helps brands turn creators, affiliates, and even loyal customers into powerful growth channels. Because in today’s world, the real buyer’s journey isn’t a funnel—it’s a group chat. Visit impact.com/millennial and take your marketing to the next level!
Follow Nick:
LinkedIn: https://www.linkedin.com/in/nicholastran/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
Repositioning sounds scary. How do you do it the right way?
Daniel and Tamara break down how an untapped audience and aligning your branding, messaging, and more may be the key to success…all without changing anything about the actual product. If your growth is stalling, if the market has shifted, it may be time to rethink your positioning.
Tamara shares a real-life example of this with a product that may be sitting right beside you. And, Daniel mentions that launches don’t have to be just for new products: you can launch your repositioning, too.
If you’re looking to pivot your focus and new ICPs are catching your eye, this is the episode for YOU…and it’s short and sweet. â
Sked Social is the no-BS social media management platform built for teams who want to move fast, collaborate easily, and actually prove impact. No per-seat shakedowns, no absurd price hikes, no surprise add-ons—just powerful tools that save time and cut through the chaos. Learn more at Skedsocial.com
Follow Tamara:
LinkedIn: https://www.linkedin.com/in/tamaragrominsky/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
Most marketers assume that more content âĄď¸more impact. But what if you're actually turning people off?
Daniel and Jay talk about how negative signal is a silent killer. Stale automations, irrelevant emails, and lazy content are all included. Marketers have to make sure messages are balanced but still effective. And, things in the world have changed within the last 60 days. How can you stay relevant, at the front of your audience’s minds, AND avoid overloading them?
Plus, Jay mentions an example of negative social signals that his kids taught him about (Should you double-snap someone?) And, how does Daniel use “clickbait” subject lines the right way? It’s all about the quality of the content.
This short ‘n sweet Bathroom Break is all about sending positive signals and killing those negative ones. đ˝
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
We all know social media is important. But what’s the difference between those who DO social media and those who are social media managers?
This episode’s guest, Jon-Stephen “JS” Stansel, breaks down what it really means to be a social media manager. Just because you have a car doesn’t make you a mechanic, and just because you have social media accounts doesn’t make you a manager. From scheduling content to making the content and posting it, managers wear a lot of hats. What’s within their actual scope and what’s not? How do you set your social media manager up for success?
Plus, what does compromise look like as a manager when your client wants something that clashes with your strategy? JS gives an example of this and how making difficult decisions is just part of the job.
And, JS reveals why change has to happen little by little, even if you want to revamp things right away.
If you’re a marketer who wants to polish your social media operations, this is the episode for you.
Let’s face it—consumers don’t trust ads, but they do trust their favorite creator, that go-to review site, or a friend’s recommendation. That’s where impact.com comes in. As the leading partnership management platform, impact.com helps brands turn creators, affiliates, and even loyal customers into powerful growth channels. Because in today’s world, the real buyer’s journey isn’t a funnel—it’s a group chat. Visit impact.com/millennial and take your marketing to the next level!
Follow JS:
LinkedIn: https://www.linkedin.com/in/jsstansel/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
Daniel and Tamara have a channel that’s underutilized…
There are a TON of different distribution tools at our fingertips. Product Hunt is the product marketer’s best friend. It’s basically free distribution, you can get ahead, and it's not used as much as it should be. BUT, you need the right prep and strategy to maximize your time using it. How do you craft a winning strategy?
Plus, what are the rules of the channel? Turns out, algorithms are catching onto upvotes from your friends. Daniel breaks down the rules and explains how to play the game.
If you’re looking to focus on launching and distributing, this is the episode for YOU…and it’s short and sweet. â
Follow Tamara:
LinkedIn: https://www.linkedin.com/in/tamaragrominsky/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com - Laat meer zien
