Afleveringen
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Welcome back to The Marketing Shift – Prepared for Anything. I’m Tom, founder of Marketing for Heroes, and you’re listening to Episode 6: 'Future-Proofing Your Brand – How to Stay Relevant in a Prepped World.' This is the final episode in our preparedness series, and it’s all about what’s next. How can your brand adapt to a world where resilience, safety, and emotional connection are driving purchase decisions?
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Welcome back to The Marketing Shift – Prepared for Anything. I’m Tom, founder of Marketing for Heroes, and this is Episode 5: 'Marketing the Mind – Emotional Resilience and Mental Wellbeing in Preparedness Culture.' If you’ve been following the series, you know we’ve talked about kits, fashion, and trust. But today, we’re looking inward—at the role of emotional support in a well-prepared life.
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Zijn er afleveringen die ontbreken?
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Welcome back to The Marketing Shift – Prepared for Anything. I’m Tom, founder of Marketing for Heroes, and today we’re diving into Episode 4: 'The New Trust Factor – Brands That Help You Feel Safe.' This one’s big. In a world full of uncertainty, fear, and information overload—consumers are leaning harder than ever into brands they trust.
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Welcome back to The Marketing Shift – Prepared for Anything. I’m Tom, founder of Marketing for Heroes. You’re listening to Episode 3: 'From Fashion to Function – The Rise of Everyday Readiness.' In our last episode, we explored what’s inside a modern emergency kit. Today, we’re looking at how preparedness is evolving into something people actually want to wear—and carry with pride.
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Welcome back to The Marketing Shift – Prepared for Anything. I’m Tom, founder of Marketing for Heroes, and this is Episode 2: 'The New Essentials – What’s in the Modern Emergency Kit?' If you missed Episode 1, we talked about why preparedness is becoming the new peace of mind. Today, we're opening the emergency bag to explore what's actually inside—and why each item matters more than you think.
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Welcome to a new season of The Marketing Shift. I’m Tom, founder of Marketing for Heroes—and this time, we’re focusing on one of the most powerful, urgent trends in consumer behavior across Europe: Preparedness. This is our new mini-series, 'Prepared for Anything,' and we’re calling it: 'Why Preparedness Is the New Peace of Mind.
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The Road to 2035: Car Market Transformations
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Marketing in the Age of AI: Automotive Edition
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Brand Loyalty in European Automotive Markets
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Dopamine-Driven EV Marketing
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The Dopamine-Inspired Marketing Shift: Automotive Edition
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European Car Industry - trends of the last four decades
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Adapting Branding for Future Tech
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The future of dopamine-driven marketing
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What really drives modern consumers to engage, buy, and stay loyal? Welcome to The Dopamine-Inspired Marketing Shift—a podcast that explores how today’s smartest brands tap into emotional motivation, reward psychology, and tech-powered personalization to stay top of mind in an overstimulated world.
From automotive to retail, fashion to food, and tech to wellness—host Tom and trendwatcher Abbey unpack how leading brands trigger dopamine-driven behavior through storytelling, design, innovation, and experience. Each episode dives into real-world case studies, cultural insights, and future-facing trends to help marketers build deeper, more lasting connections with their audiences.
Discover how emotional loyalty is built, what the next wave of AI and neurotech means for marketing, and why the future belongs to brands that don’t just sell—but make people feel something.
Hosted by Tom, founder of Marketing for Heroes
Ideal for:Marketers, brand leaders, innovators, founders, and creatives across all industries looking to unlock the science of consumer connection in the age of information overload.
