Afleveringen
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During the Fall 2024 MarTech Conference this past September, we joined Craig Schinn, Co-founder, COO of Actable, and Michelle Simone, Principal Consultant of Pepper Foster Consulting, for a stimulating discussion on the limitless potential of AI beyond its traditional role in content creation. Discover how AI can revolutionize various aspects of your business, from enhancing customer experiences to optimizing operations.
In this interactive coffee talk, they explored:
AI-powered customer service: Learn how to leverage AI to provide personalized and efficient support to your customers.AI-driven data analysis: Discover how AI can uncover valuable insights from your data to inform strategic decision-making.AI-enabled automation: Explore how AI can automate repetitive tasks, freeing up your team to focus on high-value activities.AI ethics and responsible use: Discuss the ethical implications of AI and how to ensure responsible implementation.Whether you're a business owner, entrepreneur, or simply curious about the future of AI, this coffee talk podcast episode is for you.
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During the Fall 2024 MarTech Conference this past September, we were joined by Eric Dates, Head of Marketing at VComply and Liam Moroney, CEO of Storybook Marketing for a captivating conversation on the power of intent data in today's marketing landscape. In this episode, Eric and Liam dive deep into how businesses can leverage intent data to:
Identify and target high-value prospects: Discover how intent data can help you pinpoint the ideal customers who are actively seeking your products or services.Personalize your marketing campaigns: Learn how to tailor your messaging and offers to resonate with individual prospects based on their real-time intent signals.Optimize your content strategy: Understand how to create content that aligns perfectly with your target audience's interests and needs, driving higher engagement and conversions.Measure and improve your marketing ROI: Explore how intent data can be used to track the effectiveness of your campaigns and make data-driven decisions.Our expert guests share their insights, best practices, and real-world examples of how they've achieved success with intent data. Don't miss this opportunity to learn how to harness the power of intent data to drive your business forward.
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Zijn er afleveringen die ontbreken?
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During the Fall 2024 MarTech Conference this past September, we explore a casual yet informative coffee talk, where we were joined by President of The Krehbiel Group, Greg Krehbiel, and CEO of Leverage Lab, AnnMarie Wills, as they dove into the world of first-party data. This essential digital asset is becoming increasingly valuable for businesses looking to understand their customers better and drive effective marketing campaigns.
In this discussion, Greg & AnnMarie explored:
The importance of first-party dataHow it is collected effectivelyBest practices for using first-party data to personalize customer experiencesThe role of data privacy and compliance in first-party data strategiesCase studies of successful first-party data initiativesWhether you're a marketing professional, data analyst, or business owner, this coffee talk will provide you with valuable insights and practical tips for leveraging first-party data to achieve your goals.
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During the Fall 2024 MarTech Conference this past September, Jeanne Jennings, CEO and Chief Strategist, Email Optimization Shop, and Kath Pay, CEO, Holistic Email Marketing discussed the ins and outs of modern email marketing. In this podcast, they cover:
Ensure your emails reach your subscribers' inboxesTailoring your emails to individual subscribers for maximum impactLeveraging automation to streamline your campaigns and save time.Tracking key metrics and analyze your email performance.Whether you're a seasoned marketer or just starting out, this coffee talk will provide valuable insights to help you navigate the ever-changing landscape of email marketing.
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Google's decision to leave third-party cookies up to the consumer was the latest twist in a long saga for the online advertising industry. But it won't be the last. Join Konrad Feldman, CEO and co-founder, Quantcast, and Mike Pastore, Editorial Director at MarTech, for a discussion of where things go from here.
Host: Mike Pastore, Editorial Director, MarTech
Guest: Konrad Feldman, CEO and co-founder, Quantcast -
When a company suffers from a crisis, you probably think about the PR agency or CEO as part of the response. But what about marketing? Marketing has access to the customer data and develops the voice of the brand, which can play a crucial role in crisis response. We're discussing the role of marketing in a crisis with Jessica Shapiro, CMO of LiveRamp.
Host: Mike Pastore, Editorial Director, MarTech
Guest: Jessica Shapiro, CMO, LiveRamp -
Many marketing organization had to watch their budgets carefully as interest rates rose and VC money dried up. That led to less spending on technology for many teams. Dotdigital 750 CMOs from the US, UK and Australia about their spending priorities as part of its CMO Report. We'll talk about the findings around investment priorities with Juliette Aiken, CMO of Dotdigital.
Host: Mike Pastore, Editorial Director, MarTech
Guest: Juliette Aiken, CMO, Ditdigital -
Join Mike Pastore, Editorial Director at MarTech, and Tzvi Kopetz,VP of Marketing at Lusha, for a conversation about data. B2B marketers in the U.S. spent more than $3 billion on data in 2003, for including for enrichment and intent. Let's find out how marketers use this data and how they vet data providers.
Host: Mike Pastore, Editorial Director, MarTech
Guest: Tzvi Kopetz,VP of Marketing at Lusha -
The 2024 MarTech Replacement Survey found cost was the top consideration for marketers looking to replace an application in their martech stack, but it's features that actually drive them to look for a replacement in the first place.
We might also be seeing the end of homegrown martech apps, with 96% of replacement apps being commercially developed. Get a rundown of the 2024 findings. -
On this episode of the MarTech.org podcast, we talk with Marc Sirkin, President of Third Door Media, about his experience building four fully functional marketing calculators using generative AI.
This episode is packed with practical advice and real-world examples, so you can start building your own AI-powered marketing applications today. -
Join Mike Pastore, Editorial Director at MarTech, and Holden Bale, Global Head of Experience & Commerce at Merkle, as they discuss what sets customer experience leaders apart from CX laggards.
Host: Mike Pastore, Editorial Director, MarTech
Guest: Holden Bale, Global Head of Experience & Commerce, Merkle -
Join Mike Pastore, Editorial Director of MarTech, and Canberk Beker, Head of Growth at HockeyStack, as they discuss Canberk's research into the effectiveness of traditional lead generation when compared to the "new" demand gen" approach to B2B marketing.
Hosted by:
Mike Pastore
Editorial Director at MarTech.org
To learn more about MarTech.org and to subscribe to our free newsletter, visit www.martech.org -
Join Tim Hillison, Founder & CMO, Entry Point 1, and Mark Ogne, Founder & CEO, ABM Consortium for a discussion about getting the most out of your martech. With businesses watching every dollar, today's marketers and makarketing leaders need to demonstrate ROI on their martech investments or risk losing them. This podcast was originally streamed during the MarTech Conference, Spring 2024.
Hosted by:
Tim Hillison
Founder & CMO, Entry Point 1
Mark Ogne
Founder & CEO, ABM Consortium
To learn more about MarTech.org and to subscribe to our free newsletter, visit www.martech.org -
Join Mike Pastore, Editorial Director of MarTech, Liam Maroney, co-founder an CEO of Storybook Marketing and Jay Mandel, brand coach and co-founder of the Marketing Accountability Council for a discussion of the tactics and strategies being used in B2B marketing today.
Hosted by:
Mike Pastore, Editorial Director, MarTech
Liam Maroney
Co-founder and CEO, Storybook Marketing
Jay Mandel
Brand coach and co-founder, Marketing Accountability Council -
Join Alicia Arnold, Managing Director, ak arnold and Mike Kaput, Chief Content Officer, Marketing AI Institute for a discussion about how AI can positively impact customer experience... when it's done well. This podcast was originally streamed during the MarTech Conference, Spring 2024.
Hosted by:
Alicia Arnold
Managing Director, ak arnold
Mike Kaput
Chief Content Officer, Marketing AI Institute
To learn more about MarTech.org and to subscribe to our free newsletter, visit www.martech.org -
Join Angelina Eng, VP, Measurement, Addressability & Data Center, IAB and Ken Zachmann, CEO, Diverge Digital MediaStreamed, for a discussion about the challenges creating personalized customer experiences in the absence of third-party cookies. This podcast was originally aired during the MarTech Conference, Spring 2024.
Hosted by:
Angelina Eng
VP, Measurement, Addressability & Data Center, IAB
Ken Zachmann
CEO, Diverge Digital Media
To learn more about MarTech.org and to subscribe to our free newsletter, visit www.martech.org -
Join Natalie Jackson, Director of Demand Generation at CBIZ, and Brian McKenna, VP of CRM, DMi Partners, for a lively discussion of email marketing strategy. From new requirements from big players like Google and Yahoo, to the challenges of measuring engagement, Natalie and Brian dish out tips and advice on email marketing for B2B and B2B marketers.
This podcast was originally streamed during the MarTech Conference, Spring 2024.
Hosts
Natalie Jackson
Director of Demand Generation, CBIZ
Brian McKenna
VP of CRM, DMi Partners
To learn more about MarTech.org and to subscribe to our free newsletter, visit www.martech.org -
In this episode of the MarTech.org podcast, Jen Burns, Dun & Bradstreet’s Senior Vice President, Commercial Operations, and Kim Davis, editorial director at MarTech, explore crucial factors impacting commercial operations and how businesses adapt to stay competitive.
Tune into the podcast and learn:
● Dun & Bradstreet's secret to ensuring they are doing everything they can to improve the client experience.
● Three ways to improve operations with data-driven strategies.
● How to best support the changing business needs happening around you. -
In this episode of the MarTech.org podcast, Karlos Palmer, Dun & Bradstreet’s Chief Product Officer - Sales and Marketing Solutions, and Kim Davis, editorial director at MarTech, discuss how marketing leaders have evolved and how changes in technology – AI and data in particular – have not blurred the vision of keeping the customer at the center of it all.
Tune into the podcast and learn:
● The importance of a solid data foundation for customer experience.
● Marketing's evolving role in shaping CX.
● How to keep up with emerging technologies like generative AI like ChatGPT. - Laat meer zien
