Afleveringen
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Emma Johnston-Wheeler chats with Ray Creative agency copywriter Rebecca Benjamin about moving to Atlanta Canada for work and why it’s actually really lovely. She shares insights about networking, opportunities for young creatives, and work-life balance.
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David Brown, Chris Powell and Emma Johnston-Wheeler review a surprising change in leadership at Leo Burnett and a big account win for PHD Canada, Jaguar’s Type 00 concept car and Tylenol's DJ treatment, and recent efforts to hold big tech accountable.
Articles discussed:
https://www.campaigncanada.ca/article/1898225/leo-burnett-names-angus-tucker-interim-cco
https://www.campaigncanada.ca/article/1898546/tim-hortons-awards-media-phd-canada
https://www.campaigncanada.ca/article/1898548/jaguars-contentious-rebrand-finally-gets-its-car-moment-questions-remain
https://www.campaigncanada.ca/article/1898549/tylenol-partners-dj-duo-cold-medicine-cool
https://www.campaigncanada.ca/article/1898223/canadas-big-media-goes-openai-ottawa-targets-google (main discussion)
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Zijn er afleveringen die ontbreken?
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Emma Johnston-Wheeler chats with Wunder creative directors Mike Postma and Stephen Flynn about creating attention grabbing work with small budgets, standing up against the awards show system to maintain high creative standards, and consistently punching above one’s weight.
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David Brown, Chris Powell and Emma Johnston-Wheeler review a handful of significant executive changes, take a look at a new AI generated ad by Coca-Cola, discuss Campaign’s upcoming Power List, and debate the effectiveness of influencer marketing.
Articles mentioned in main discussion:
https://www.campaigncanada.ca/article/1896798/band-aid-taps-content-creators-reinterpret-its-famous-jingle
https://www.campaigncanada.ca/article/1889690/hyundai-partners-content-creators-show-off-redesigned-tucson
https://www.campaigncanada.ca/article/1896622/taylor-swift-helping-toronto-music-school-again
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Emma Johnston-Wheeler chats with Fuse Create creative strategist, Emily Farrugia, about the outdated perception that advertisers have to stick to one speciality, the influence of social and AI on agency operations, and emerging crossover responsibilities.
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Emma Johnston-Wheeler chats with Campaign 30 under 30 winner, No Fixed Address VP, Strategy Thomas Wilkins about the experience strategist role, what it is and why it takes a more empathetic look at the customer, and how experience strategists and brand strategists can work together.
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Emma Johnston-Wheeler chats with Campaign 30 under 30 winner, Dentsu Creative copywriter Karishma Wadia, about learning Canadian culture as a newcomer, networking with zero cultural context, and helping brands better understand the immigrant experience.
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Emma Johnston-Wheeler chats with Campaign 30 under 30 winner, Lifelong Crush art director Andee Kintanar, about finding queer and BIPOC mentors and community within the industry, understanding DEI, and balancing a social media presence with a professional identity.
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Emma Johnston-Wheeler chats with Campaign 30 under 30 winner, Kruger marketing manager Natasha Ramsinghani, about demystifying the perception that you should be job ready as soon as you graduate, embracing failure, and balancing an active personal life with work.
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Emma Johnston-Wheeler chats with Campaign 30 under 30 winner, Courage ACD/Writer Matt Miller about keeping up with internet culture, creating reactionary content out of ephemeral concepts like "Brat," and moving fast enough to stay relevant.
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David Brown, Chris Powell and Emma Johnston-Wheeler get into the thick of it, reflecting on Toronto Pride, Cannes Lions, AI in advertising and the recent innovations of McDonald’s Canada, plus reactions from friends and family to an obscene William Shatner ad.
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In this final episode, we hear from Gideon Spanier, UK editor-in-chief of Campaign, Maisie McCabe, UK editor of Campaign, Alison Weissbrot, editor-in-chief of Campaign US, Rahat Kapur, editor of Campaign Asia, and David Brown, joint editor of Campaign Canada, who review Cannes Lions 2024 and give their verdict on the festival.
We discuss the final winners, including the Film Lions where two Grand Prix awards went to Orange and Marcel for “WoMen’s football” and the Sydney Opera House and The Monkeys for “Play It Safe”.
We also hear from Tor Myhren, the president of the FIlm Lions jury, who called for the industry to focus on making better shorter ads, plus the Campaign editors analyse the winning work from each of their regions.
Campaign hosted the daily global podcast for the second year in a row – with a different mix of Campaign editors and journalists who were on the ground in Cannes talking each day.
Listen to the whole of the six-part series to find out who won all of the top Lions awards and other big news from the talks and sessions at the Palais.
Make sure you follow the Campaign podcast wherever you listen to your podcasts.
More:
Cannes Lions names agency, network and most creative company of the year
Elon Musk on artistic ads, 'foolish' posts and telling advertisers to go fuck themselves
Cannes daily global podcast episode 5: Campaign beach party, plus latest wins
UK takes Grand Prix for Audio and Radio at Cannes Lions
Magnum work by Lola MullenLowe wins Outdoor Grand Prix at Cannes
'Wear comfy shoes!' What’s your one piece of advice for Cannes freshers?
Publicis unveils 'BSBot' to help people at Cannes decide 'what's AI or BS'
Find all of Campaign's Cannes Lions coverage in one place here
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Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode five, we discuss the big award wins from the fourth night.
Lucy Shelley, tech editor of Campaign UK, Kate Magee, global intelligence editor of Campaign, and Steve Barrett, editorial director of PR Week US and Campaign US, join Gideon Spanier, UK editor-in-chief of Campaign, to discuss the fourth night of awards.
Cannes Lions 2024 – final UK shortlists table
A double win for Canada: Heinz Ketchup and Rethink Toronto win the Creative Effectiveness Grand Prix for It has To Be Heinz and DIabetes Diagnostics Solution and Klick Health Toronto win the Innovation Grand Prix for Voice 2 Diabetes.
PR agencies are doing well this year at Cannes, as Pop Tarts and Weber Shandwick win the Brand Experience Activation Grand Prix for the First Edible Mascot.
Plus there was a lot of dancing at the Campaign party at Carlton Beach and we have interviews with some of the guests.
More:
Cannes daily global podcast episode 4: Elon Musk puts free speech before advertisers
Cannes daily global podcast episode 3: Craft and entertainment winners
Cannes daily global podcast episode 2: Big wins in audio, health and outdoor
Cannes daily global podcast episode 1: Awards preview and new humour category
'Wear comfy shoes!' What’s your one piece of advice for Cannes freshers?
Publicis unveils 'BSBot' to help people at Cannes decide 'what's AI or BS'
Find all of Campaign's Cannes Lions coverage in one place here
Hosted on Acast. See acast.com/privacy for more information.
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Beau Jackson, media editor of Campaign UK, Lucy Shelley, tech editor of Campaign UK, David Brown, joint editor of Campaign Canada, and Alison Weissbrot, editor-in-chief of Campaign US, join Gideon Spanier, UK editor-in-chief of Campaign, to discuss the third night of awards.
The big talking-point of day three was Elon Musk, owner of X and boss of Tesla, who came to talk to advertisers but he was defiant about the concerns of some brands, insisting he will "choose free speech rather than agreeing to be censored for money".
At the awards, retailer Mercado Libre and GUT Sao Paolo won the Media Lions Grand Prix for Handshake Hunt and skin care brand Serave and Ogilvy PR New York won the Social and Influencer Lion for Michael Cera-Ve.
Plus two UK-based brands have won their second Grand Prix of the week – in each case for the same piece of work. Specsavers and Golin won the PR Lions for The Mishearing Test and Microsoft’s Xbox Game Pass and McCann London won the Direct Lion for The Everyday Tactician.
More:
Cannes daily global podcast episode 3: Craft and entertainment winners
Cannes daily global podcast episode 2: Big wins in audio, health and outdoor
Cannes daily global podcast episode 1: Awards preview and new humour category
'Wear comfy shoes!' What’s your one piece of advice for Cannes freshers?
Publicis unveils 'BSBot' to help people at Cannes decide 'what's AI or BS'
Find all of Campaign's Cannes Lions coverage in one place here
Hosted on Acast. See acast.com/privacy for more information.
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