Afleveringen
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Join us on this episode of The MindShare Podcast, titled 'Lights, Camera, Action: Mastering Video Marketing for Realtors - From Fear to Fame,' where we sit down with expert videographer Mike Santos.
Dive into the transformative world of video marketing as Mike shares essential strategies for realtors to overcome the fear of being on camera, produce high-quality content with simple tools, and effectively engage and expand their audience.
Discover how consistency, innovative techniques, and a straightforward approach can elevate your real estate brand from the background to the spotlight.
Don't miss these invaluable insights that could redefine your marketing strategy and boost your business.
Show Notes with Timestamps:
In this informative episode with Mike Santos, we explore the full spectrum of video marketing for realtors. Here's what you can expect:
[7:02] Consistency in Video Marketing: Mike discusses why consistency is key and suggests strategies to keep your video content regular and engaging.[18:07] Overcoming Camera Shyness: Hear Mike's top advice for realtors hesitant to step in front of the camera and how to ease into being video confident.[22:38] Video Creation Workflow: A step-by-step guide from Mike on planning and creating engaging video content from scratch.[23:22] Equipment Recommendations: Essential equipment tips for beginners looking to produce videos independently.[26:04] Using Smartphones for High-Quality Videos: Learn about apps and tools that enhance video quality with just your smartphone.[27:55] Improving On-Camera Presence: Tips on how realtors can appear more natural and confident on camera.[31:05] Professional Look on a Budget: How to ensure your videos look polished without the need for professional videographers.[36:32] AI in Video Production: Mike's insights on the role of AI in enhancing video marketing strategies.[42:13] Best Practices for Video Publishing: Where and how to publish your videos to maximize reach and engagement.[47:02] Keeping Content Fresh: Strategies for keeping your video content engaging in a competitive market.[51:46] Scaling Your Video Efforts: Advice for those ready to take their video marketing to the next level.[55:51] Motivation in Video Production: What keeps Mike's clients producing content, even without immediate results.[59:10] Essential Video Marketing Insights: The most crucial thing Mike wishes every realtor knew about video marketing.[1:01:41] Overcoming Doubts: Mike addresses the common "I canât" mentality and how to surpass it.[1:07:03] Measuring Success: Mike shares his personal benchmarks for a successful day.[1:10:40] Final Words of Wisdom: Key actions realtors should take this spring to leverage video marketing effectively.Donât forget to subscribe to The MindShare Podcast for more expert insights and strategies. Visit our website at www.mindshare101.com for additional resources, and make sure to rate and review us on your favorite podcast platform!
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Tune into this pivotal episode of The MindShare Podcast, where we explore the dynamic real estate market this spring with Ryan Gilmour, Broker of Record at RE/MAX Realty Enterprises Inc. From the impacts of tariffs to the innovative uses of AI in real estate, Ryan sheds light on how agents can thrive in a fluctuating market. Discover strategic insights and expert advice to excel in your real estate career. Donât miss this deep dive into what it takes to succeed amidst the challenges and opportunities of todayâs market conditions.
We're joined by Ryan Gilmour, a top broker with extensive experience and insights into the real estate industry.
[6:31] Spring Market Forecast: Ryan discusses his predictions for this spring's real estate market and what trends to watch.[12:46] Tariff Impact Analysis: Understand how current tariffs are affecting the real estate market and what long-term effects we might expect.[15:56] Agent Concerns and Guidance: Insights into the most pressing questions from agents at Ryan's brokerage and the advice he's giving.[21:51] Emerging Opportunities: Key opportunities for buyers and sellers this season that you should not overlook.[25:56] Industry-wide Effects: How current market trends are reshaping the broader real estate landscape.[30:13] Day-to-Day Brokerage Insights: Ryan shares his daily priorities and the core activities that drive his brokerage business.[34:05] Organizational Strategies: Tips on staying organized and effective in a hectic business environment.[38:14] The Role of Relationships in Modern Real Estate: Evaluating the importance of personal connections in a digitally dominated market.[42:05] Lead Generation and Conversion Tactics: Effective strategies that Ryanâs office uses to nurture and convert leads.[49:39] Real Estate and AI: Exploring current and future implications of artificial intelligence in the industry.[52:24] AI Risks and Precautions: What professionals in the field need to be cautious about regarding AI.[59:10] Traits of Top Performers: Unpacking the key characteristics that define successful, award-winning realtors.[1:01:48] Overcoming Challenges: Ryan's advice to anyone facing obstacles in their career with a can-do attitude.[1:05:03] Future Plans for RE/MAX Realty Enterprises Inc and Specialists: What's next for Ryan's companies.[1:09:58] Measuring Success: How Ryan defines a successful day in the world of real estate.[1:14:01] Final Expert Advice: Essential actions real estate agents should take right now to make the most of this spring market.Thanks for tuning in to this episode of The MindShare PodCast with our special guest: Ryan Gilmour, Broker of Record at RE/MAX Realty Enterprises Inc., as we talked about the real estate market, the impact of tariffs, and marketing technology including lead gen and AI.
Stay connected and empowered in your real estate journey with insights from the experts. Subscribe, share, and rate us on your favorite podcast platform. Visit www.mindshare101.com for more resources and connect with us to elevate your real estate career.
Get your FREE gift on my homepage at www.mindshare101.com just for tuning in!
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Zijn er afleveringen die ontbreken?
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Welcome back to another solo episode of The MindShare PodCast!
Todayâs Episode is #327, and weâre diving into The Great Reset: How To Survive in Real Estate Right Now.
Last week was a solo episode, and well I enjoyed it so much, I decided to do it again with you.
Weâve been seeing huge companies making huge deals, we have a market that is slowing everyone down, we have mindsets that are taking a hit, and a lot of people are standing around wondering where everything is going next. And there are also a lot who, no matter what, still canât figure it out⊠because well, this business just isnât cut out for everyone.
So let's get into it!
Section 1: Very quick recap of last week's show
Section 2: Huge companies making huge deals
Who sold whatHow the Brokerage game has changedYour Action StepSection 3: Searching for Answers
Market is slowMoney is tightMindsets are taking a hitThe impact of a negative mindsetGetting over the fear of where the next deal is coming fromYour Action StepSection 4: You are the CEO
System and process adviceHow to be Proactive vs ReactiveWorking ON your business vs IN your businessWhy actually running your business is the hardest partFinding an Admin to help, and what to delegateYour Action StepSection 5: Brand YOU
Why experience is everythingSetting unrealistic expectationsWhat makes your brand stand outYour Action StepsSection 6: Where to find your next deal
Why chasing strangers is not your answerWhere your next deal is waiting for youWhat marketing is working right nowWhat to absolutely NOT do right nowYour Action StepsRight now is about staying focused on what you know works. It is not the time to chase bright shiny objects. Instead, it's your time to keep your finances in check, do the work, and stay disciplined to the process.
This storm⊠this time of the market... it will pass. If you want to survive it, review your business plan, keep your marketing budget in check, focus on you and your goals, and do the work!
The great reset has begun, and this episode is all about how to survive in real estate right now.
The question to ask yourself is - where do you want to be standing when we get to the other side?
Thanks for tuning in!
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Welcome back to another solo episode of The MindShare PodCast!
Todayâs Episode is #326, and weâre diving into March Madness to help you Win Big in Real Estate.
March is a critical month in real estate, and today, weâre zeroing in on how to harness this month for maximum impact in the months ahead.
This is money time. This is where you make or break your year.
So let's roll!
Section 1: Quick recap of the past few episodes
Section 2: February Reflections â Adjusting Your Strategy
Review of key actions take in FebruaryAnalyzing wins, misses, and lessonsBeing adaptableYour Action StepSection 3: Mastering Market Dynamics â Spring Readiness
Update on market trends as spring approachesAILawsuitsThe Impact of the BIG BrandsLack of Agents in OfficesHow to capitalize on changesYour Action StepSection 4: Daily Productivity Hacks â Boosting Efficiency
Your GoalsHow to be Self AccountableIntegration of TechnologyYour Action StepSection 5: Pre-Spring Client Engagement Strategies
Your make or break strategyHow to measure successCreating a Bullet Proof Follow up strategyWhere all of the new business is coming fromYour Action StepsWeâve tackled everything from adjusting your strategy based on recent wins and losses, to seizing the unique opportunities that springtime brings in the real estate world.
March is definitely a time for madness! The phone will be ringing, people will be messaging, and you will be running.
This time of the season is a blend of you doing what you can to maximize your opportunity for more business, and balancing staying on track with achieving your goals.
Remember, it's the actions you take today that set you up for success tomorrow. So donât just sit on this infoâmake it work for you. This is your launching pad, your time to ignite is now.
Keep pushing, keep striving, and remember, your best season is right in front of you. Stay on your game, keep building that Mindshare, and you will get the market share!
Get your FREE gift on my homepage at www.mindshare101.com just for tuning in!
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She is the CEO and Co-Founder of Katie Lance Consulting.
She is also a nationally known keynote speaker at conferences and events.
For the past 10 years, she has been working with real estate agents and brokers to help them get smarter about how to use social media to grow their business.
Her specialty is in helping real estate agents and brokers achieve big results using social media without spending a ton of time.
She is also the author of the best-selling book, #GetSocialSmart and the founder of the #GetSocialSmartAcademy.
And she has been named one of the most 100 influential people in real estate by Inman News.
Joining me on this episode of The MindShare Podcast to talk about ' Get Social Smart: From Posts to Profits in Business ' is â CEO and Co-Founder of Katie Lance Consulting â Katie Lance
6:09 *Whatâs your favorite platform, and why?
9:06 *Letâs say that I am already posting, or maybe I donât post at all, BUT I do want to leverage social media to help me build mindshare, assume I am ready and open ears to implement whatever I learn today â what is my first step, is it choosing the platform, coming up with content⊠?
12:11 *Do I need a business account, and a personal account, or just work from 1 account?
15:20 *How much content should I be producing weekly?
26:56 *What about when Iâm out and about, how do I keep âsocial mediaâ top of mind so I know why, when, and how to capture the personal moments in life as part of my content strategy?
36:24 *What about business, what are the right type of business posts if Iâm in sales, say in real estate, that will deliver value, and help grow my brand, but not be overly salesy?
39:57 *How do I stay consistent with my social media?
43:18 *Should I be creating different content for each different platform?
47:18 * Whatâs your opinion about using AI to create my content⊠how could I be strategic in using AI as a co-pilot to help, but still remain authentic to my voice, my opinions, and who I am?
51:51 *How important is video on social media today, is it the be all and end all, should everything I do be video, or should there be a mix of photos as well?
54:59 *What are some daily non-negotiables for me when it comes to social media?
56:47 *How much time do you suggest I should dedicate to social media on a daily basis?
58:45 *Social Media is constantly evolving, itâs almost impossible to keep up with the latest trends, what advice do you have about this?
1:00:48 *What about measuring my success⊠likes, views, followers⊠keeping up with the jonesâ⊠what advice do you have about this?
1:04:28 *My personal favorite are âstoriesâ⊠whatâs the best social media hack you would suggest today?
1:05:51 *What would you say to anyone who says âI canâtâ ?
Thanks for tuning in to this episode of The MindShare PodCast with our special guest: CEO and Co-Founder of Katie Lance Consulting â Katie Lance, as we talked about Get Social Smart: From Posts to Profits in Business
Get your FREE gift on my homepage at www.mindshare101.com just for tuning in!
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He is an Executive Director with RE/MAX Canada.
With a background in Journalism, he joined RE/MAX in 2014 to lead communications and social media efforts throughout Western Canada.
Then in 2019, he transitioned into the Regional Development department to help Western Canadian Broker/Owners fully leverage the value of the RE/MAX brand.
He is also the host of 3 podcasts.
And he says: "impactful communication is my passion"
Joining me on this episode of The MindShare Podcast to talk about ' How to Communicate to Dominate: Exploring Strategic Branding Strategies ' is â RE/MAX Canada Director â Wade Paterson
6:32 *Wade, you've transitioned from journalism to leading communication efforts at RE/MAX Western Canada, and now, you're an Executive Director. Can you share more about what sparked your interest in real estate and how your background in journalism has influenced your current role?
12:19 *Was there a pivotal moment or a particular project in your early days at RE/MAX that you believe set the path for your current success?
16:30 *You've mentioned that âimpactful communicationâ is your passion. What does I that mean to you?
21.53 *What does impactful communication look like in the real estate industry, and why is it crucial for real estate pros to understand and implement this?
28:50 *How do you measure the impact of your communication strategies?
38:53 *Have to mention Team Canada winning the 4 Nations Cup⊠and Mr McDavid being the man to put the final nail in it⊠I also know that he is a key face in some of the communication coming down the pipe from RE/MAX⊠can you share an example of a particularly successful or challenging brand leverage initiative?
42:58 *Hosting three podcasts, including Keys from Keynotes, you must have some unique insights into this communication channel. What has podcasting taught you about effective communication?
46:28 *Are you a scheduled guy⊠how do you leverage time, and really get it all done in a day?
50:44 *What are some common communication challenges you see in the real estate industry, and what steps can you suggest for our audience to overcome them?
51:01 *What are the common mistakes you see real estate professionals making on social media, and how can they avoid them?
52:32 *With your expertise in social media, what strategies do you find most effective for real estate pros looking to enhance their online presence?
55:26 *How would you define the connection between communication, and building a strong brand reputation in the market⊠what does everyone really need to know?
56:57 *How important is ongoing professional development in real estate, and what do you say to anyone who thinks they donât need, or donât have time, or even donât have the money, to invest in themselves?
Thanks for tuning in to this episode of The MindShare PodCast with our special guest: RE/MAX Canada Director â Wade Paterson, as we talked about ' How to Communicate to Dominate: Exploring Strategic Branding Strategies '.
Get your FREE gift on my homepage at www.mindshare101.com just for tuning in!
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And we haven't connected yet, send me a message!
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She is the Principal Lawyer of Vantage Law.
She holds an Honours Juris Doctor degree from Bond University located in Gold Coast, Australia.
She obtained her Bachelor of Arts from Wilfrid Laurier University graduating in 2010 with a major in Political Science.
Her experience also includes sitting on the Board of Directors for a Mortgage Investment Corporation for over two years, as well she also acted as the executive editor of a magazine publication focused on issues related to mortgage brokers, agents and the private lending sphere.
She is a lawyer in good standing with the Law Society of Ontario, and is a very popular choice here in the city of Toronto, and beyond.Joining me on this episode of The MindShare Podcast to talk about ' Balancing Success: Business, Law, and Life ' is â Principal Lawyer at Vantage Law â Alessandra Ocampo
7:23 *Ok, tell us for those who donât know - who is Vantage Law?
9:49 *You own the company with your husband⊠what made you decide to start the company?
13:43 *What was the first thing you did when you started it⊠lease office space, find clients, marketing⊠what were those first few steps you took from idea to actual reality?
15:01 *What was one of the biggest light bulb moments you had for yourself after going through starting a business? 17:30 *How many people do you have working there?
17:52 *And you guys focus on what areas of law⊠what specific services do you offer at Vantage?
18:54 *So, youâre a business owner, and of course that means you always have a focus on the bottom line, bringing in and servicing more business, what would you say has been your key to all the success?
23:35 *How do you market the business, what are you doing to build mindshare?
28:53 *Do you focus on social media and online as a driver of new business, or is there more focus on connecting with people, in person, offline?
32:13 *As you started to, and have now been consistent about growing, whatâs been the biggest challenge you face now as an owner?
34:02 *Youâre also a Mom, how old is your little guy?
36:42 *Not only a Mom, but you also collaborate in other lines of business, what else have you got going on?
40:56 *Just recently off the top of the year, you launched your new personal brand, curious to know â what was your purpose behind this?
50:31 *BOD of what foundation?
52:34 *Have to ask, whatâs the work life balance like for you, how do you manage all of these different ventures youâre into?
58:06 *What are your long-term goals for Vantage Law and how does your personal brand play into that vision?
59:29 *How do you know itâs been a successful day for you?
1:00:50 *What would you say to anyone who says they canât do it?
Thanks for tuning in to this episode of The MindShare PodCast with our special guest: Principal Lawyer at Vantage Law â Alessandra Ocampo , as we talked about' Balancing Success: Business, Law, and Life '.
Get your FREE gift on my homepage at www.mindshare101.com just for tuning in!
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And we haven't connected yet, send me a message!
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Welcome back to another solo episode of The MindShare PodCast!
This is episode #322, and weâre diving into - Your February Fire-Up, to help you Win the Year One Month at a Time.
It's that time where most people have already given up on their big goals and plans for the year. Things didn't happen as fast as they wanted them to, so they just decided to stop trying.
Well, if you know me, you know there's no way I'm going to let you just fade off into the dark and be a quitter.
My goal day in and day out, is to help you manage your mindset, and improve your overall daily performance through the right systems and processes.
And this show, this episode, is no different.
Enjoy!
Recapping the first monthYour self-reflectionYour Action Step
Section 1: January Review â Wins and LossesSection 2: Understanding the Current Market - Rates, Tariffs, and Realities
Breaking down the latest in rate drops and tariffsPractical implicationsYour Action StepSection 3: The Struggle of the Daily Grind
Addressing the universal struggleMotivation vs. ActionYour Action StepSection 4: Prepping for a Winning Spring Market
Strategy for springImpactful actionsAdvice for the hesitantYour Action StepSection 5: Cementing Your Mindset for Success
your need for resilience and adaptability.Your Action StepsI hope you're now totally fired up for February!
If you got value from this episode about Your February Fire-Up, to help you Win the Year One Month at a Time, share it with someone who needs to hear it.
And if youâre serious about winning this year, get in touch for a free conversation today.
2025 is well under way now, this is your moment to make the most of it.
Until next time, keep building your Mindshare, because MindShare = MarketShare!
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She is a seasoned marketing and branding strategist who specializes in helping companies and individuals create impactful digital strategies and powerful brands.
With a solid background in digital marketing, she has built a reputation for delivering results-focused advice and practical solutions. Her approach combines industry knowledge with practical expertise, attracting a significant following among marketing professionals and business leaders.
Committed to excellence, she continues to share her insights as a speaker and consultant, helping clients achieve their marketing and branding goals.
Joining me on this episode of The MindShare Podcast to talk about ' How to Build Your Personal Brand: Your Strategic Playbook ' is â Special Guest: President of Third Eye Insights Inc. â Camille Moor
5:48 * Let's kick things off by setting the stage, how long have you been doing this branding thing for?
8:15 *Can you explain what 'branding' really means in the context of both business and personal identity?
9:39 *Most people believe it's simply about a logo and a set of colors⊠I believe itâs about building mindshare⊠could you dispel some of the most common myths, particularly in real estate?
11:06 *What are the core elements that make up a strong brand? What must absolutely be in place, and how important is it to know
13:21 *How do we define what the purpose of our new âre-brandâ is?
16:32 *Why is authenticity crucial in branding? How does being authentic affect one's market share?
19:49 *How should our listeners differentiate between their personal and professional branding? Are there key aspects that should always be considered?
23:41 *Once someone understands what branding is and what it isn't, whatâs the first step they should take to build or enhance their brand strategy⊠how do they determine what their brand is, and/or what it should be?
31:52 *Can you talk about how to choose the right marketing channels that align with one's brand and reach their target audience effectively⊠what channels do they need to be using?
34:06 *How does consistency in brand messaging contribute to brand recognition and trust? Can you provide examples of how this has worked well for a brand?
45:03 *Do you need to be a social media superstar to make an impact, or is there another way⊠and whatâs your take on posing in front of houses and cars that arenât yours?
48:57 *Once a brand is out there, how should our listeners measure its effectiveness? What indicators should they look for?
54:47 *What should our listeners know about launching or relaunching a brand? Are there pitfalls they should avoid⊠what should an actual âbrand launchâ look like?
58:32 *How often should someone review and possibly adjust their branding strategy to stay relevant?
Thanks for tuning in to this episode of The MindShare PodCast with our special guest: President of Third Eye Insights Inc. â Camille Moore, as we talked about ' How to Build Your Personal Brand: Your Strategic Playbook '.
Get your FREE gift on my homepage at www.mindshare101.com just for tuning in!
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He is the President of Harvey Kalles Real Estate Ltd., Brokerage.
His vision and stalwart leadership are a large part of the continued success of the company.Over the past 33 years, he has built the company from $147 million in gross sales to over $10 billion.
One of his core values is giving back to the community, as he plays a leadership role with four local charities. And as a Company, they support over 100 charitable organizations.
Joining me on this episode of The MindShare Podcast is Harvey Kalles Real Estateâs President â Michael Kalles
4:07 *Harvey Kalles Realty has seen remarkable growth under your leadership. Can you share some key milestones in this journey and what contributed to these achievements?
10:09 *What differentiates Harvey Kalles Realty in such a competitive market?
19:18 *There are conversations happening out there right now, that people want to wait and see what happens, not as much about the interest rates, as it now is about the political landscape both north and south of the border, and the talk about imposing tariffs on the horizon - given the ups and downs of the market. From your perspective, what is the current state of the real estate market, and how has it evolved in recent years?
20:31 *What opportunities or challenges do you see ahead for the spring market specifically?
24:09 *What would you say to buyers or sellers right now who may be hesitant to make a move?
28:05 *Youâve overseen the growth of a high-performing team. How do you empower agents to achieve their best and maintain your companyâs leadership position in the market?
33:37 *Youâve built an incredibly successful company and have likely mentored countless agents along the way. Whatâs one piece of advice or wisdom you find yourself sharing most often with others?
34:28 *What does it take to stand out as a top-performing realtor today? Are there specific skills, habits, or branding strategies that make the difference?
43:42 *What role has innovation and technology played in Harvey Kalles Realtyâs success over the years, is it a main driver, or more of a support mechanism?
50:28 Many agents struggle with time management and work-life balance. What advice would you offer to help them stay on top of their game without burning out⊠and what metrics should realtors focus on daily, monthly, and annually to measure their success effectively?
53:39 *As someone who leads a billion-dollar company and supports numerous charities, how do you personally maintain balance and avoid burnout?
56:32 *As someone who plays a leadership role with several local charities, how has philanthropy shaped your perspective as a leader and business owner?
59:46 *If you could define the legacy you want to leave in the real estate industry, what would it be?
Thanks for tuning in to this episode of The MindShare PodCast with our special guest: Harvey Kalles Real Estateâs President â Michael Kalles, as we talked about' Building a Billion-Dollar Real Estate Business: From $147 Million to $10 Billion '.
Get your FREE gift on my homepage at www.mindshare101.com just for tuning in!
I'd also be really grateful if you could take a quick second to go www.ratethispodcast.com/mindshare101 to rate the show for me.
And we haven't connected yet, send me a message!
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He is a coach and trusted advisor who helps professional service organizationsâsuch as law firms, real estate brokerages, and IT service providersâtransform into World-Class Service Organizations by elevating both client experiences and internal cultures.
Through his work with Service Obsessions, he specializes in creating seamless client journeys, building service-focused teams, and developing customized onboarding and ongoing training programs that ensure excellence at every touchpoint.
With a proven track record of aligning internal culture with client-centric strategies, he enables organizations to reduce client churn, improve employee retention, and enhance their market reputation.
By uncovering actionable client insights and implementing tailored training and clear, results-driven roadmaps, he equips leaders to exceed expectations, delight clients, and drive long-term growth.
Joining me on this episode of The MindShare Podcast to talk about ' Mastering the Ultimate Client Experience: How To Win Clients and Grow Your Business ' is â Special Guest: Coach Brad Dick.
7:23 *To set the stage, letâs start by sharing a bit about your journey. What led you to focus on transforming customer experiences, and why does it matter so much to you?
9:59 *We hear the term 'customer experience' all the time. How do you define it, and why is it crucial for everyone - from individual salespeople to large businesses?
13:32 *You mention four key elements that customer experience is based on. Can you walk us through these and explain their importance?
25:18 *Many businesses rely heavily on internal policies. How can this reliance affect customer relationships, especially for small teams or individual agents?
26:59 *For our audience of small to medium-sized business owners, who might not even have rigid policies, what strategies can they use to ensure any guidelines they do have enhance rather than hinder their service?
35:56 *Why is it important to avoid saying 'no' to clients?
36:24 *How can realtors, mortgage brokers, and salespeople turn a 'no' into a 'yes' while maintaining their professionalism and integrity?
40:01 *You've talked about creating 'What the F* Moments.' What are these, and why are they game-changers in client experience?
44:04 *Personalization is a big buzzword these days. Why is it so important, and how can salespeople personalize the client journey effectively?
47:24 *How do you recommend handling difficult clients or situations while keeping service standards high⊠can you share strategies for turning challenging interactions into opportunities for growth and stronger client relationships?
52:02 *How can businesses and salespeople measure their customer experience and pinpoint areas for improvement?
57:45 *For realtors, mortgage brokers, and individual salespeople, what immediate actions can they take to elevate their service and client experience?
Thanks for tuning in to this episode of The MindShare PodCast with our special guest: Coach Brad Dick, as we talked about ' Mastering the Ultimate Client Experience: How To Win Clients and Grow Your Business '.Get your FREE gift on my homepage at www.mindshare101.com just for tuning in!
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She is a leader in Canadian real estate with more than two decades of experience in governance, program development, fundraising and membership recruitment.
Before becoming the CEO of the Canadian Real Estate Association in January 2024, she was the CEO of the Ottawa Real Estate Board and had served as the Executive Director of the Okanagan Mainline Real Estate Board.
She is committed to furthering CREAâs federal advocacy efforts, providing REALTORSÂź with technology and tools they need to succeed, and continuing the success of REALTOR.ca.
Her dedication to broader causes is reflected in her current role as Vice Chair of World Animal Protection Canada.
Joining me on this episode of The MindShare Podcast to talk about ' The Future of REALTOR.ca: A Conversation with CREAâs CEO ' is â Special Guest: Janice Myers .
4:32 *Can you share a little bit about your journey in the real estate industry, you started in the Okanagan, and the move to Ottawa - what led you to your current role as CEO of CREA?
9:06 *How has your experience as CEO of the Ottawa Real Estate Board and Executive Director of the Okanagan Mainline Real Estate Board shaped your approach to leading CREA?
11:49 *What was your initial vision for CREA when you took over as CEO, and how has it evolved over the past year?
16:18 *There has been a lot of talk about the change to Realtor.ca, some thinking it has been privatized, but in fact the decision is to transition it into a wholly owned taxable subsidiary of CREA. Can you clarify the difference?
22:47 *How will the additional revenue generated from privatizing REALTOR.ca be used to support CREA and its members?
29:31 *Leads: Thereâs been a big focus from Realtors on the ability to generate leads from online sources. How will these changes impact the process of leads, and the distribution of those leads, does CREA plan to offer this type of service going forward, and what should everyone know?
41:54 *What about the âTools Marketplaceâ, will these be built and launched internally, or will these be offered by 3rd party vendors, and if 3rd party, how will those companies be selected, and will they have access to the data within the platform?
45:29 *there has been talk, and subsequent concerns around advertising, and whether or not consumers will now be faced with increased advertising while on the platform, what should people know about the overall experience for everyone on the platform?
57:19 *What are some of the key federal advocacy efforts CREA is currently focusing on, and how do they impact REALTORSÂź and the housing market in Canada?
1:00:31 *What do you envision for the future of real estate in Canada, and how is CREA positioning itself to be at the forefront of these changes?
Thanks for tuning in to this episode of The MindShare PodCast with our special guest: Janice Myers, as we talked about ' The Future of REALTOR.ca: A Conversation with CREAâs CEO '.
Get your FREE gift on my homepage at www.mindshare101.com just for tuning in!
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He is a successful entrepreneur and motivator, famous for his no-nonsense approach to business and personal development.
He is the CEO and founder of multiple well known successful start-up businesses.
He is also a bestselling author and popular public speaker known for his straight talk and candid advice on achieving success in both business and life.
He is passionate about helping others reach their full potential and overcome obstacles to achieve their goals.
And he is also an avid philanthropist donating his time and a massive amount of resources to various charitable causes.
Joining me on this episode of The MindShare Podcast to talk about ' Hardcore Strategies for Crushing 2025 - No Bull$hit ' is â Special Guest: CEO & Founder - Ryan Stewman.
6:31 *You're the CEO & Founder of several different successful businesses - give us the raw version of how you got to where you are today?
10:02 *What was the toughest lesson you had to learn the hard way in your journey to success?
14:14 *People love to make excuses. Whatâs the most common BS excuse you hear, how do you call it out, and what action steps do you give when you hear it?
18:56 *How do you build mental toughness, especially when everything seems to be going wrong?
24:16 *When you hit rock bottom, how do you scrape yourself off the floor and get back in the game?
30:22 *Forget fancy systems - whatâs the simplest, most effective way you set and crush your goals?
34:11 *How do you keep showing up every single day, even when you donât feel like it?
35:47 *Whatâs the one thing that separates the winners from the losers in business and life?
43:12 *What are your non-negotiable daily habits that keep you sharp and ahead of the pack?
47:08 *Success isnât for everyone. Why do you think most people will never achieve it?
49:12 *You juggle a lot. How do you keep your head straight and avoid getting sucked into nonsense?
51:39 *Whatâs your best advice for people who feel like theyâre always running out of time?
56:32 *Whatâs one piece of advice thatâs going to slap our listeners awake and get them moving right now?
1:00:51 *How do you know it's been a successful day for you?
1:06:07 *If you had 60 seconds to change someoneâs life, what would you say?Thanks for tuning in to this episode of The MindShare PodCast with our special guest: CEO & Founder - Ryan Stewman, as we talked about ' Hardcore Strategies for Crushing 2025 - No Bull$hit '.
Get your FREE gift on my homepage at www.mindshare101.com just for tuning in!
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And we haven't connected yet, send me a message!
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Welcome back to the all-new Season 7 of The MindShare PodCast!
Part 1: The Time for Planning is Over. Action Wins Every Time!
The "thinking phase" is done.The fastest path to success is action, not perfection.Stop chasing motivation. Start chasing momentum.Track micro-wins every day.Implementation beats education every single time.Action Step: Start a âWin Tracker.â Every day, track every single action that moves you forward - calls made, DMs sent, meetings booked, emails followed up on. Itâs not about one big win, itâs about all the micro-wins you stack throughout the day. Watch how quickly you go from 'feeling stuck' to 'unstoppable.'
Part 2: Marketing in 2025 - What's In, What's Out, and What You Need To Do.
Online leads are becoming obsolete.AI-generated messages are everywhere, and people can tell.People are craving authentic, real human interactions.Social media DMs are the new connection point.Action Step: Every day, send 5 DMs to people youâre connected with. Not to sellâjust to connect. Check in. Start a conversation. Ask them how theyâre doing. And track every one of those DMs in your Win Tracker
Part 3: Why 1:1 Connections Will Always Be The Foundation of This Business.
Real estate is about people, not transactions.Relationships are recession-proof.Trust is your most valuable currency.Action Step: Every day, focus on 5 real connections. That could be calls, texts, DMs, or even in-person conversations. But they have to be realânot scripted, not robotic, not AI-generated. Track them in your Win Tracker. Watch how fast your business grows when you focus on people instead of platforms.
Part 4: My Message To You
Success isnât about luckâitâs about consistency.Consistency beats intensity.Progress over perfection.You donât need to be the best. You just need to be the most consistent.Action Steps:
Track your micro-wins every day.Focus on human-to-human connection.Stay consistent, even when you donât feel like it.If you do those three things, this year will be your best year yet.
Thatâs it for the first episode of Season 7 of the Mindshare Podcast!
I hope youâre ready to hit the ground running because thereâs no more waiting, no more planning - only action.
If you got value from this episode about Your Ultimate Game Plan for 2025 - How to Start Strong and Stay Consistent, share it with someone who needs to hear it.
And if youâre serious about winning this year, start tracking your daily wins TODAY.
This is Season 7. Itâs our year. Itâs your year. Letâs get to work!
Until next time, keep building your Mindshare!
Happy New Year, letâs do this!
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We start off with a quick review about the past few shows, the messages, and who our guests were. We've truly been very fortunate to have such a powerful line up join us each week to share insights, teach, and inspire us all to grow to our next levels. Then we cover off 4 strategic areas of conversation along with action steps we can all walk away and implement immediately.
Reflecting on the Year That Was:Think about the year so far. What moments stand out? What were your big winsâand what lessons did you learn along the way?
Action Steps:
- Take 15 minutes today to reflect on your wins and challenges.
- Write down at least three wins and three lessons.
- How did those lessons change the way you think or work?
- What will you do differently next year because of them?
- Be sure to include any moments of rejection in your list. How did you react to it? What can you learn from those moments of ânoâ?
The Mindset You Need Moving Forward:
This is where things can truly change. You can have all the tools, all the strategies in the world - but if you donât have the right mindset, itâs all for nothing.
Action Steps:
- Take a moment and think about where your mindset is right now.
- Are you being proactive, or are you waiting for things to happen?
- Write down the biggest mental barrier thatâs holding you back.
- Whatâs one way you can challenge it in the coming week?
Donât shy away from the hard work thatâs ahead. Embrace it. Itâs the grind that leads to greatness!
Setting Your Goals for the New Year:
Weâve all set goals that sound good in theory, but they donât actually move the needle.
Action Steps:
- Set three specific, measurable, achievable goals for the upcoming year.
- Make sure theyâre aligned with your bigger vision and break them down into actionable steps.
- What will you do this week, this month, this quarter to get closer to them?
Remember, as you tackle these goals, the hard work never stops. Consistency is the key to unlocking success.
The Power of Consistency and Execution:
This is where so many people fall short. Itâs easy to start strong, but what sets successful people apart is the ability to keep going, even when motivation wanes. Motivation is a great spark, but itâs consistency that fuels the fire.
Action Steps:
- Whatâs one small habit you can commit to every day for the next 30 days that will bring you closer to your goals?
- Make it so small that thereâs no excuse not to do it. And I want you to track your progress every day.
So there you have it. The key to success next year isnât waiting for the perfect moment - itâs about starting right now.
Reflect on your wins, set clear goals, develop the mindset that will carry you through, and stay consistent.
If you commit to these actions, 2025 is going to be your best year yet.
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Born and bred into the real estate industry at a young age, he spent countless hours as a child listening to the way his father conducted his business practices in real estate.
Selling real estate is a passion of his. But says his real passion are the people.
His approach to selling a house is more like helping people build a strong foundation where their roots will eventually run deep, in a community that they are passionate about.
In a real industry that has evolved with the times, itâs as though the mantra, âbigger is better,â seems to be todayâs trend, but he still believes in delivering a high-level of customer one-on-one service that is geared towards his clientsâ everyday lives.
Personal service to each and every client is done through a small team of professionals. They are not about rankings and numbers, instead theyâre about getting the job done. Doing so in a way that getting to know their clients on a personal level will help to make their buying or selling experience a memorable one.
He believes that the dream and realization of owning a home is about more than just bricks and mortar.
Joining me on this episode of The MindShare Podcast to talk about ' Building a Mega Team, Mastering Consistency, and the Real Magic to More Business ' is â Special Guest - Broker: Matthew Regan.
5:18 *Matthew, you were literally born and raised in real estate. Tell us about growing up in the business. What lessons did you learn from your father that shaped your approach today?
8:02 *At what point did you realize you wanted to pursue this career for yourself?
13:55 *Letâs get into the nuts and bolts of your business. How did you go from being an individual agent to leading a team? What was the moment you knew you needed to scale, and what were the first steps you took to build that team?
18:38 *Your team recently made a big move from Royal LePage to RE/MAX and formed a mega team. What was behind that decision, and how has it impacted your business, and whatâs the benefit of being part of a mega team versus running your own independent team?
25:53 *Tell us about your team structure. How many people are on the team, and what roles do they play?
26:59 *How do you recruit new members for your team? What do you look for in potential hires?
34:12 *One of the biggest challenges in real estate is creating a consistent flow of business, whatâs your approach to lead generation⊠overall whatâs your strategy for ensuring the pipeline stays full?
44:22 *What are your non-negotiables in business and life? Are there activities you absolutely will not compromise on?
55:11 *Looking ahead to 2025, whatâs your prediction for the market in the spring and beyond, and how are you preparing your business to stay ahead of the curve?
Thanks for tuning in to this episode of The MindShare PodCast with our Special Guest - Broker: Matthew Regan, as we talked about ' Building a Mega Team, Mastering Consistency, and the Real Magic to More Business '.
Get your FREE gift on my homepage at www.mindshare101.com just for tuning in!
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He is the Chief Operating Officer and Partner at Diamond Academy, bringing a wealth of expertise shaped by over 20 years of leadership in Loss Prevention, Operations, and Retail Management across Canada.
Renowned for his strategic acumen and commitment to excellence, he has been instrumental in driving operational efficiencies and fostering a culture of continuous growth.
A champion of personal and professional development, he exemplifies a relentless pursuit of improvement, inspiring those around him to strive for greatness. His leadership is marked by a results-driven approach, innovation, and a deep-seated belief in the transformative power of education and self-awareness to create lasting success.
Joining me on this episode of The MindShare Podcast to talk about ' Unleashing Your Alter Ego: How to Crush Fear, Build Confidence, and Achieve Big Goals in 2025 ' is â Special Guest - COO â Chris Cameron
5:20 *Can you walk us through your personal experience with alter egos? How did you first realize the power of this concept?
10:01 *Some people might think having an alter ego sounds "fake" or "inauthentic." How would you respond to that? What's the difference between an alter ego and 'faking it till you make it'?
10:23 *Can you give us some well-known examples of successful people who have embraced alter egos (like Kobe Bryant's 'Black Mamba' or Beyoncé's 'Sasha Fierce')? Why did it work so well for them?
15:56 *Youâve spoken about mindset and goals before. How does the alter ego concept tie into achieving our goals? Why is this concept so important for anyone aiming for a big 2025?19:44 *A lot of people struggle with fear â fear of making calls, fear of being on video, fear of rejection. How does an alter ego help us push past those fears?
23:06 *Some people listening may feel like theyâre already disciplined. Why would someone whoâs already successful need an alter ego? Isnât "discipline" enough?
26:41 *How do you make your "ceiling your floor" with an alter ego? Can you give us an example of what that means in practice?
30:34 *Where do we even start? Whatâs the first step in creating an alter ego? Should we focus on qualities, traits, or something else?
34:48 *Is it important to give our alter ego a name, like 'Black Mamba' or 'Sasha Fierce'? How does having a name change the way we see ourselves?
37:41 *If Iâm not sure what traits I need for my alter ego, how do I figure that out? Should I look at people I admire, or think about my fears and weaknesses?
39:07 *What do you say to people who feel silly or embarrassed about this concept? How do we get over that mental block?
47:57 *How do I know if my alter ego is working? Should I expect instant results, or is it something I have to practice over time?51:18 *What happens if my alter ego "stops working"? How do I know if I need to evolve it, change it, or create a new one?
Thanks for tuning in to this episode of The MindShare PodCast with our special guest - COO - Chris Cameron, as we talked about ' Unleashing Your Alter Ego: How to Crush Fear, Build Confidence, and Achieve Big Goals in 2025'
Get your FREE gift on my homepage at www.mindshare101.com just for tuning in!
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She is one of Torontoâs leading real estate professionals, celebrated for her exceptional client service and market expertise. She achieved the distinction of being the Number 1 in her office in both 2021 and 2022.
Then in 2023, she was named to the prestigious National Chairmanâs Club, recognizing her as part of the top 1% of agents across Canada, earning her a place among the Top 35 Under 35.
Her client-first approach and her creative strategic marketing sets her apart in Torontoâs competitive real estate landscape, and she also manages international properties, presenting her clients opportunities for seasonal rentals and investment properties beyond the local market.Joining me on this episode of The MindShare Podcast to talk about ' How To Become the #1 Realtor in Your Office ' is â Realtor â Elena Saradidis
6:34 *what initially inspired you to pursue a career in real estate?
8:42 *how did you get started in the industry? Did you have any mentors or key influences early on?
11:47 *what were some of the biggest challenges you faced in the beginning, and how did you overcome them?
16:01 *how did you go about building your client base in those first few years⊠what specific strategies or tactics helped you gain momentum in such a competitive market?
18:05 *was there a turning point or significant moment that accelerated your career?
21:10 *your bio mentions creative, strategic marketing - can you share an example of a campaign or tactic that works particularly well for you?
28:13 *how important is personal branding in your success, and how have you developed yours?34:34 *is social media and your website a key business driver for you, and if so, how much time do you spend focused on these channels in a day, and what are you actually doing when youâre online?
41:12 *what do your daily systems and processes look like⊠how do you structure your dayâare you highly scheduled, or do you adapt as needed?
43:37 *do you have daily non-negotiables that keep you on track?
47:07 *how many ppl on your team, whatâs the biggest challenge to running/managing your team?
49:55 *what do you do when the market slows down, or your pipeline feels light?
53:34 *how do you stay motivated and keep your mindset strong during tough times?
54:16 *what do you think are the key factors behind your consistent success in real estateâŠwhat advice would you give to someone just starting out in real estate who wants to achieve similar success?
56:52 *how do you know its been a successful day for you?
1:01:09 *any final words of wisdom you want to give to help everyone build more mindshare to get more market share⊠if thereâs one takeaway our listeners should get from this conversation, what would it be?
Thanks for tuning in to this episode of The MindShare PodCast with our special guest - Elena Saradidis, as we talked about 'How To Become the #1 Realtor in Your Office'
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With over 10 years of experience, he is a dedicated, multi-faceted professional in real estate, motivated to provide outstanding service to each client. He builds strong relationships and tailors solutions to meet each familyâs unique needs, helping them embark on their next real estate adventure with confidence.
With a proven track record in marketing and business development, his expertise is driven by a passion for client service. He specializes in helping busy families upsize into their dream homes by streamlining the process, minimizing disruption, and offering the best possible advice and resources.
Real estate is more than just buying and sellingâit's about truly connecting with people. He believes that a strong relationship, built on trust and understanding, is key to making the best decisions for you and your family.
Joining me on this episode of The MindShare Podcast to talk about ' Survival Strategies for Real Estate Agents: How to Thrive in 2025 ' is â Real Estate Broker â Jordan Glaser
12:49 *when most people get into real estate, theyâre often seeking freedom and flexibility. Looking back, how did you approach the early stages of your career, and what did you do to stay motivated during the tough moments, especially in a market that hasnât always been easy?
21:56 *youâve made some insightful videos about doing real estate âwrong.â With the market shifting, what do you think are the most common mistakes agents are making now, and how can they adjust their approach to survive and even thrive?
30:43 *as an individual agent, you wore many hats early on. What were the key challenges of managing everything on your own, and how did those lessons shape your ability to survive in a more competitive market today⊠what advice would you give to agents who are deciding between solo work or joining a team in a tougher market like this one?
36:27 *brand awareness has been a key part of your strategy. In this current climate, when every sale can feel like a battle, how have you kept your brand relevant and top of mind for your audience despite the economic pressures?
44:48 *reputation has been a cornerstone of your success, farming was another tool you used to build your network.. As markets change, so does the perception of value. How do you keep building a strong reputation in your community in a world that seems more transactional than ever?
46:51 *youâve always focused on being real and authentic, as opposed to relying on smoke and mirrors. With the market shifting and increasing pressure on agents to produce, how do you continue to maintain authenticity and avoid falling into gimmicks or shortcuts?
52:53 *your ultimate goal is to be a resource for people, not just a sales rep. How do you stay true to that goal during challenging times when clients are feeling more cautious or skeptical about making real estate decisions?
54:02 *whatâs the best thing you ever did to grow your business?
56:42 *conditions in offers, should they always be in there?
Thanks for tuning in to this episode of The MindShare PodCast with our special guest - Jordan Glaser, as we talked about ' Survival Strategies for Real Estate Agents: How to Thrive in 2025 '.
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As the team leader of the The Kate Broddick Team, she has established a nationally renowned reputation as a top seller through innovation, consistent service and a genuine desire to grow the influence of her team in a competitive marketplace.
A savvy business woman with an intelligent mindset and a trendsetting approach to property promotion, she has also received the designation as #1 REALTORÂź in Brantford, and has recently expanded into Norfolk County with her second team office.
Her podcast, In The Vault with The Kate Broddick Team has a growing audience of fellow REALTORSÂź and business people tuning in for business leadership, goal-oriented strategies and inspirational messages from her and her guests.
Joining me on this episode of The MindShare Podcast to talk about ' How She Became Brantfordâs #1 Realtor ' - is Special Guest â Kate Broddick.
6:34 *what initially motivated you to pursue a career in real estate, and how did you establish yourself in the industry?
11:56 *what would you say was a âgame changerâ for your business that helped you reach the #1 spot in Brantford?
16:54 *what are your most successful lead-generation strategies⊠how do you make sure your pipeline stays full?
21:45 *do you feel you have any unique approaches to prospecting or converting leads that other agents might not be using⊠in a market where listings are limited, how do you consistently find new inventory?
25:46 *how do you prioritize follow-ups and nurture relationships with past clients⊠are you a scheduler?
29:35 *are you a phone caller?
32:24 *when it comes to marketing, what are your most effective channels?
35:17 *what kind of content do you find resonates most with potential clients on social media⊠and how much time do you invest into your social media each day?
35:46 *how important is video content in your marketing strategy, and what tips do you have for agents who are just getting started with video?
37:10 *how do you leverage social media for your real estate business, and are there any platforms that have been especially impactful?
39:38 *how do you ensure a memorable experience for your clients, from first meeting to closing?
40:35 *whatâs one tip youâd give agents on building trust with clients right from the beginning?
41:43 *how do you manage expectations with clients, especially in a fast-paced or competitive market?
43:36 *what are some common mistakes you see agents making when working with clients?
46:17 *how do you stay motivated, especially during slow market periods or challenging times?
48:53 *do you have a morning routine or any daily practices that help you stay productive and positive?
51:46 *whatâs the biggest mindset block you see holding other agents back, and how do you think they can overcome it?
55:49 *how many people are on your team now, and how do you motivate and lead them effectively?
57:00 *whatâs your approach to hiring and training team members?
57:46 *whatâs one piece of advice youâd give to agents who want to build a successful real estate team?Thanks for tuning in to this episode of The MindShare PodCast with our spe
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