Afleveringen
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Ready to become the #1 salon in your area? Join the Level Up Academy: https://nickmirabella.com/pages/apply
What does it actually take to be the number one salon in your city? In this episode, Nick Mirabella breaks down exactly how AEO (answer engine optimization) and modern SEO are changing the game for salon owners, and why posting on social media alone is not going to cut it anymore.
Nick shares live, real-time search examples showing his own clients ranking number one on Google and ChatGPT for searches like "best salon for Brazilian blowouts" and "best salon to work for near me." He walks through the exact strategy behind it including local schema markup, JSON-LD, robots.txt, local citations, and how to structure your website content to answer real questions instead of just stuffing keywords.
You will also hear real numbers, including a day where one salon location brought in 18 new clients from SEO alone with zero paid ads running, plus a full breakdown on how much SEO should cost, whether it is a one-time setup or ongoing investment, and how to figure out if it is actually worth it for your salon.
In this episode, Nick covers:
Why interruption content and search content are two completely different strategiesHow Google and ChatGPT are now using AI to serve search results, and what that means for your salonReal examples of salons ranking number one organically for high-intent searchesThe technical backend pieces that matter for AEO and SEO (schema, robots.txt, site speed)How to properly set up local citations and NAP consistency across platformsWhether listing your prices on your website helps or hurts bookingsRealistic new client numbers you can expect from ranking wellWhether SEO is a one-time project or something you need to maintain foreverHow to know when to scale your investment up or down based on results
If you are serious about dominating your local market and want a personalized strategy for your salon, DM Nick on Instagram @nickmirabella or fill out his free assessment to get a custom action plan.
Join the Level Up Academy: https://nickmirabella.com/pages/apply
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Nick goes live to talk shop with salon owners and answer questions in real time.
An open live session on building a more profitable, more enjoyable salon, covering the mindset, leadership, and business moves that separate owners who grow from owners who stay stuck. Bring your questions and jump in.
In this episode:
Real talk on growing a profitable salonMindset and leadership for salon ownersThe moves that separate growth from staying stuckLive questions answered from the chatReady to build a salon that runs without you? Apply to The Level Up Academy and the Salon CEO Operating System, Nick's implementation program for salon owners who want real profit and real freedom: https://nickmirabella.com/pages/apply
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Zijn er afleveringen die ontbreken?
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Owning a salon is not supposed to feel like a grind. Burnt-out owners build burnt-out teams, and neither one grows a salon.
Nick goes live to talk about how to make owning a business fun again, and why your energy as the owner sets the ceiling for everyone around you. This is a reset on why you started and how to enjoy the thing you built.
In this episode:
Why owner burnout spreads to the whole teamHow to reconnect with why you startedBuilding a salon that gives you energy instead of draining itSimple shifts that make ownership enjoyable againWhy a fired-up owner is a growth strategyReady to build a salon that runs without you? Apply to The Level Up Academy and the Salon CEO Operating System, Nick's implementation program for salon owners who want real profit and real freedom: https://nickmirabella.com/pages/apply
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Most salon owners cap commission because they are scared of losing control of their payroll percentage. Nick is calling that out.
In this live session Nick breaks down uncapped commission, what it actually is, why capping your top producers is capping your growth, and how the right structure turns your best stylists into your biggest advocates instead of your biggest flight risk.
In this episode:
What uncapped commission really meansWhy capping your top producers caps your growthHow to structure pay so it rewards production and protects profitTurning your best stylists into long-term advocatesThe compensation mistakes quietly holding salons backReady to build a salon that runs without you? Apply to The Level Up Academy and the Salon CEO Operating System, Nick's implementation program for salon owners who want real profit and real freedom: https://nickmirabella.com/pages/apply
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You can not build a team on good vibes. You hire on talent, and people quit on culture.
Nick breaks down why core values are the operating system of your salon, and how to actually use them in who you hire, who you fire, and how you lead. When your values are real, clients can feel it the moment they walk in.
In this episode:
Why core values are the operating system of your salonHow to define values that are real, not a poster on the wallUsing values to hire, fire, and lead with confidenceWhy hard conversations get easier when you have a standardHow culture shows up in the client experienceReady to build a salon that runs without you? Apply to The Level Up Academy and the Salon CEO Operating System, Nick's implementation program for salon owners who want real profit and real freedom: https://nickmirabella.com/pages/apply
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Most salon owners are lighting money on fire with ads that do not convert. Boosting a post, running a twenty percent off promo, and praying for bookings.
Nick breaks down the ad strategy that actually works for salons, why the usual approach fails, and how to build campaigns that put real clients in your chair. This is the difference between spending on ads and investing in growth.
In this episode:
Why boosting posts and discount promos quietly failThe ad strategy built for how salons actually get bookedHow to target the right clients instead of everyoneWhat a converting salon ad looks likeHow to measure whether your ad spend is workingReady to build a salon that runs without you? Apply to The Level Up Academy and the Salon CEO Operating System, Nick's implementation program for salon owners who want real profit and real freedom: https://nickmirabella.com/pages/apply
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Social media is not a nice to have for salons. It is the single most powerful tool the beauty industry has ever been handed, and most owners are barely scratching the surface.
Nick goes live to explain why the salon industry is uniquely built to win on social, the mistakes keeping your content invisible, and how to turn followers into booked chairs. If you are tired of posting and praying, start here.
In this episode:
Why beauty is the perfect industry for social mediaThe mistakes making your content invisibleWhat to post so it actually drives bookingsHow to turn followers into clients in your chairBuilding a content habit that compounds over timeReady to build a salon that runs without you? Apply to The Level Up Academy and the Salon CEO Operating System, Nick's implementation program for salon owners who want real profit and real freedom: https://nickmirabella.com/pages/apply
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Your team is not bad at retail. They were never trained to sell it.
Most salons are sitting on thousands in missed retail revenue, not because stylists do not care, but because nobody ever showed them how to recommend product without feeling salesy. Nick breaks down how to turn your team into confident sellers and build a culture where retail is part of great service.
In this episode:
Why retail fails in most salons, and whose job it really isHow to position product as part of the service, not a pushy add-onThe simple language that makes recommendations feel naturalBuilding a team culture that sells without pressureThe retail revenue hiding in your salon right nowReady to build a salon that runs without you? Apply to The Level Up Academy and the Salon CEO Operating System, Nick's implementation program for salon owners who want real profit and real freedom: https://nickmirabella.com/pages/apply
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Half your clients are walking in with thinning hair. Are you equipped to help them, or are you sending that business somewhere else?
Nick brings on Dan Markel, founder and CEO of Hairitige, and Dr. Sanjay Batra, creator of the JuvaSonic device, for a live Q&A every salon owner needs to hear. It is an honest look at a real opportunity and how to actually build it into your salon.
In this episode:
The size of the hair loss opportunity most salons ignoreHow to talk to clients about thinning hair with confidenceBuilding hair loss services into your menu the right wayWhat the experts wish more salon owners understoodLive questions from owners answered on the spotReady to build a salon that runs without you? Apply to The Level Up Academy and the Salon CEO Operating System, Nick's implementation program for salon owners who want real profit and real freedom: https://nickmirabella.com/pages/apply
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🚨 Ready to build a salon that runs without you? Join the Level Up Academy → https://nickmirabella.com/pages/apply
Most salon owners think marketing means posting more. It doesn't. It means having a system. In this episode, Nick Mirabella breaks down the 12-Step AA Program: Attention and Attraction. The exact framework he used to grow a million-dollar salon and the same system he installs inside Level Up Academy today.
You'll learn how to stop posting randomly and start showing up with a strategy, how to form local alliances that bring in clients without running a single ad, and how to build a rebooking system that adds six figures to your salon's revenue without adding a single new client.
Nick also breaks down the CARE Framework for client retention, the Camcorder Method for creating content without killing your days off, engineered referrals that multiply your best clients, and the flywheel approach to marketing that keeps your chair full year-round.Whether you're a solo stylist trying to fill your book or a salon owner building a team, these 12 steps apply to you.
In this episode:
Why good marketing makes a bad product fail fasterThe Camcorder Method for creating content at workHow to form alliances with local businesses that send you clients on autopilotThe CARE Framework: Connect, Assess, Recommend, EducateWhy rebooking alone can add $150K+ in annual revenue to your salonEngineered referrals vs. hoping clients spread the wordThe flywheel vs. the funnel and why agencies get it wrong for salons
💬 DM Nick on Instagram: @nickmirabella📲 Apply for Level Up Academy: https://nickmirabella.com/pages/apply
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Booked solid but your bank account is empty? You are not alone, and the problem is almost never revenue.
Nick breaks down exactly where your money leaks before it ever reaches you, and how to fix your pricing and pay structure so you finally pay yourself a real wage. This is about finding the profit that is already hiding inside your salon.
In this episode:
Where your money leaks before it hits your accountWhy being busy and being profitable are not the same thingHow to rebuild pricing so the numbers actually workSetting a pay structure that protects the owner paycheckThe first move to make if you are working for free in your own salonReady to build a salon that runs without you? Apply to The Level Up Academy and the Salon CEO Operating System, Nick's implementation program for salon owners who want real profit and real freedom: https://nickmirabella.com/pages/apply
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Ready to LEVEL UP your salon? Apply to join the Level Up Academy now 👇https://nickmirabella.com/pages/apply
Every salon owner faces it. A stylist you poured into, trained, and trusted walks out the door. So what do you do?
In this episode, Nick Mirabella breaks down exactly how to handle it when a stylist leaves your salon without letting it unravel your business or your mindset. From knowing when to let someone work their two weeks versus cutting them loose the same day, to spotting the red flags before the resignation even comes, Nick gives you the raw, real playbook that only comes from years in the chair and behind the owner's desk.
Nick also digs into The Four Agreements as a framework for leadership, why you should never badmouth a stylist who leaves, how to handle clients who call asking where their stylist went, and what your real job is as a salon owner when things get hard.
If you've been questioning your entire business model every time someone walks, this one is for you.
In this episode:
When to let a stylist finish their two weeks vs. letting them go immediatelyRed flags that someone is about to quit before they say a wordHow to talk to your team after a stylist leaves without trash talkingWhy DMing clients before leaving isn't as dirty as you thinkWhat to do when a stylist leaves and takes your technique with themHow The Four Agreements can make you a stronger salon leader
Connect with Nick:Instagram: @nickmirabellaWebsite: nickmirabella.com
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Ready to level up your salon? Apply for the Level Up Academy now:https://nickmirabella.com/pages/apply
Join the system Nick uses to grow and scale salons. Spots are limited.
Google changed the rules. If your salon is still doing reviews the old way, you are one flag away from disappearing from search.
Nick Mirabella breaks down what changed with Google's 2026 review crackdown and what your salon needs to do right now to stay protected and keep getting five-star reviews the compliant way.
WHAT YOU WILL LEARN:* Why Google is using Gemini AI to police your reviews* The tactics you must stop immediately (QR codes, contests, incentives, name drops)* The compliant review engine and how to ask without getting flagged* The follow-up text and email strategy that still gets results* The arrival ritual that makes clients want to leave a five-star review* How to respond to reviews correctly under the new rules* What to do if Google flags a real review and how to appeal* How to handle fake bad reviews from competitors
RESOURCES:Apply for the Level Up Academy: https://nickmirabella.com/pages/applyFree Salon CEO System Assessment: https://nickmirabella.comFollow Nick on Instagram: @nickmirabella
#SalonMarketing #GoogleReviews #SalonOwner #MirabellaMindset #SalonBusiness #LevelUpAcademy #NickMirabella #HairSalon #LocalSEO #GoogleBusinessPage
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Around 80 percent of men and 50 percent of women deal with thinning hair, and most of them are already sitting in your chair.
Nick sits down with Dan Markel, founder and CEO of Hairitige, and Dr. Sanjay Batra, creator of the JuvaSonic device, to break down how salon owners are tapping into the hair loss market. This is a real conversation about a real opportunity most salons are sending out the door.
In this episode:
Why the hair loss market is one of the biggest untapped opportunities in beautyThe science behind thinning hair and what actually helpsHow to introduce hair loss services without feeling clinical or pushyWhat the JuvaSonic device does and where it fits in a service menuHow to turn an existing client base into new recurring revenueReady to build a salon that runs without you? Apply to The Level Up Academy and the Salon CEO Operating System, Nick's implementation program for salon owners who want real profit and real freedom: https://nickmirabella.com/pages/apply
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Every market has a number one salon. It is almost never the one with the fanciest chairs or the biggest space.
Nick goes live to break down what actually makes a salon the one everyone wants to work at and book with. It comes down to standards, leadership, and an experience clients can feel the moment they walk in. He takes questions from the chat throughout.
In this episode:
What truly separates the number one salon in a marketThe standards top salons refuse to compromise onWhy reputation is built on leadership, not luckHow the client experience becomes your best marketingLive questions answered from salon owners in the chatReady to build a salon that runs without you? Apply to The Level Up Academy and the Salon CEO Operating System, Nick's implementation program for salon owners who want real profit and real freedom: https://nickmirabella.com/pages/apply
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Nick goes live and pulls real posts from a salon owner forum, including one owner who opened a salon this year and already hates it.
This is a raw Q&A about the part nobody prepares you for. Nick walks through when ownership is worth pushing through and when it is not, and the exact skills you have to build to stop feeling burnt out. He answers questions live from the chat along the way.
In this episode:
How to know if you should keep the salon or move onThe stylist to owner mindset shift, and why the skills are completely differentGetting crystal clear on your core values before you hireCommunication that corrects behavior without burning you outHow to put a manager in place so you can focus on your clientsReady to build a salon that runs without you? Apply to The Level Up Academy and the Salon CEO Operating System, Nick's implementation program for salon owners who want real profit and real freedom: https://nickmirabella.com/pages/apply
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Most salon owners think they own a business. They actually own a job, and it usually pays worse than the one they had before they opened the doors.
Nick Mirabella breaks down the brutal truth about why working in your business keeps you stuck behind the chair forever, and what it takes to start working on it so the salon grows whether you are there or not. If you are the bottleneck in your own salon, this one is for you.
In this episode:
Why so many owners are trapped behind the chairThe mindset shift that separates operators from CEOsThe first systems to build so the salon runs without youHow to stop trading hours for dollars in your own businessWhat working on your business actually looks like day to dayReady to build a salon that runs without you? Apply to The Level Up Academy and the Salon CEO Operating System, Nick's implementation program for salon owners who want real profit and real freedom: https://nickmirabella.com/pages/apply
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READY TO TRANSFORM YOUR SALON INTO A REAL BUSINESS?Join the Level Up Academy: https://nickmirabella.com/pages/applyNick Mirabella sits down for a raw, no-fluff conversation every salon owner needs to hear. Marine Corps veteran, salon owner, and founder of the Level Up Academy, Nick shares how he went from losing $100K+ in failed ad spend to building $180K/month in online retail and how he teaches salon owners to do the same.In this episode:- How Nick grew a salon from $200K to $1.2M in 60 months- The local SEO strategy that gets you showing up in every surrounding town- Why most salons are leaving money on the table without online retail- Google vs. Meta ads and why most people are running them wrong- How to build a team without the drama and walkouts- The Personal Economy: services, products and knowledge stacked together- His darkest business moment and how he rebuilt from zero- The mindset that separates the 0.1% who make it from everyone elseABOUT THE MIRABELLA MINDSET PODCASTHosted by Nick Mirabella. Real stories, real strategy, and zero fluff for salon owners who are done playing small.CONNECT WITH NICKWebsite: https://nickmirabella.comInstagram: @nickmirabellaTikTok: @nickmirabellaFacebook: Nick Mirabella#SalonBusiness #SalonOwner #NickMirabella #MirabellaeMindset #LevelUpAcademy #HairSalon #SalonMarketing #GoogleAds #Shopify #SalonCoach #HairBusiness #SmallBusinessGrowth #EntrepreneurMindset
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🔥 READY TO SCALE FROM 6 FIGURES TO 7 FIGURES?Apply now to work directly with Nick Mirabella and join The Level Up Academy:👉 https://nickmirabella.com/pages/applyWelcome back to another episode of the Mirabella Mindset Podcast.In this episode, Nick Mirabella breaks down how to go from six figures to seven figures in the salon industry. This is a real, step-by-step look at what it takes to grow from stylist to business owner and build a profitable, scalable salon.If you feel stuck behind the chair or unsure how to grow without burning out, this episode gives you a clear path forward.What You’ll Learn:The path from stylist to suite to micro salon to full businessWhy micro salons are a powerful stepping stoneHow to stop trading time for money using assistantsHow to build a team that drives revenueWhy most million-dollar salons are not truly profitableHow to create additional income through education and digital productsHow to attract and retain strong stylistsThe mindset shift from stylist to business ownerKey Takeaway:You do not build a seven-figure salon alone. You build a team, and the team builds the business.This Episode Is For You If:You are a stylist ready to growYou own a suite or small salon and feel maxed outYou want to build a team and scale your incomeYou want a clear plan instead of guessingNext Step:If you are ready to grow your salon and need help, apply to join The Level Up Academy:https://nickmirabella.com/pages/applyConnect with Nick:Instagram: @nickmirabellaWebsite: https://nickmirabella.comIf this helped you, like, subscribe, and share it with someone in the industry.You are in an industry with huge opportunity. Now it is time to build a business that matches it.
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🚀 READY TO STOP PLAYING SMALL?Apply now to join The Level Up Academy and start building the salon, brand, and life you actually want 👉 https://nickmirabella.com/pages/apply🎙️ Mirabella Mindset Podcast | Hosted by Nick MirabellaIf posting content feels uncomfortable or intimidating, this episode is your wake-up call.Your fear of posting is costing you clients, money, and impact.In this episode, Nick breaks down why salon owners, stylists, and barbers struggle with content and how to fix it fast.This is not about going viral.This is about building trust and getting clients.Inside this episode:Why fear of judgment is holding you backHow to turn client conversations into contentWhat actually drives clients from social mediaWhy saves and shares matter more than viewsHow to create content even if you hate being on cameraThe truth:People are looking for someone like you right now, but they are not finding you because you are not posting.This episode is for:Salon owners, stylists, and barbers who want to growAnyone stuck overthinking contentAnyone who wants more clients and incomeTake action:Start posting. Keep it simple. Help people.And if you are ready to level up your business and income:👉 Apply here: https://nickmirabella.com/pages/apply📲 Follow and share with someone who needs this.#MirabellaMindset #SalonSuccess #HairStylist #SalonOwner #ContentMarketing #LevelUpAcademy
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