Afleveringen
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We’re joined by Pam Piligian, CMO of Navy Federal Credit Union, to talk about what it really takes to build a mission-driven brand. Pam shares how a clear mission empowers her team to act in the member's best interest without needing a massive employee handbook.
We also dive into the modern revenue playbook to see how marketing seamlessly blends physical and digital channels. Pam explains how her team balances highly targeted personalization with broad performance marketing to reach their community. It is a great look at using data and smart analytics to proactively support customers when they need it most.
Key Takeaways:
00:00 Introduction.
02:17 A narrow focus builds a huge community.
04:36 A clear tagline guides employee decisions.
08:24 Listening loudly solves real member needs.
10:36 Member satisfaction is the top metric.
12:59 Brand and performance must work together.
16:14 Follow eyeballs and hearts in media plans.
23:36 Data fuels personalization at scale.
26:02 Proactive support builds lasting loyalty.
30:28 Marketing combines values and value.
38:28 Great books spark new marketing ideas.
Resources Mentioned:
Pam Piligian
https://www.linkedin.com/in/pam-piligian-324582
Navy Federal Credit Union | LinkedIn
https://www.linkedin.com/company/navy-federal-credit-union/
Navy Federal Credit Union | Website
https://www.navyfederal.org/
“Atomic Habits” by James Clear
https://www.amazon.com/-/es/dp/B0FBG26511/
“Leaders Eat Last” by Simon Sinek
https://www.amazon.com/Audible/dp/B084D1NZGL/
“Freakonomics” by Steven D. Levitt and Stephen J. Dubner
https://www.amazon.com/dp/B000TK5BS2/
Thank you for tuning in to “The Modern Revenue Executive.” If you enjoyed the episode, please give us a 5-star rating and subscribe so you don’t miss the next one.
#B2BSales #AIInMarketing #RevenueGrowth
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We’re joined by Carrie Liken, Strategic Account Executive at Snowflake, who brings deep experience from Google, Yext, and Snowflake to unpack how AI is reshaping search, discovery, and the digital customer journey. Carrie shares why she believes the role of the website is fundamentally changing and what that means for revenue leaders navigating healthcare and other complex industries.
Key Takeaways:
00:00 Introduction.
02:20 Your website is toast because its role is changing.
03:31 Conversational AI changes Google Search experience.
07:08 Discovery is moving off-site to conversational AI.
09:33 Transactions remain strongly website-focused.
13:46 Digital transformation must be a constant process.
16:21 Conversion foundations matter as discovery moves off-site.
23:56 Provider availability is a critical inventory.
37:40 Distribution and infrastructure may lead Google to win.
40:41 Google has regained its swagger, focus, and product shipping.
Resources Mentioned:
Carrie Liken
https://www.linkedin.com/in/carrieliken/
Snowflake | LinkedIn
https://www.linkedin.com/company/snowflake-computing/
Snowflake | Website
http://snowflake.com/en/
The Change Constant by Saanya Ojha
https://saanyaojha.substack.com/
Thank you for tuning in to “The Modern Revenue Executive.” If you enjoyed the episode, please give us a 5‑star rating and subscribe so you don’t miss the next one.
#B2BSales #AIInMarketing #RevenueGrowth
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Zijn er afleveringen die ontbreken?
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We’re joined by Jeff Stewart, VP of Strategic Marketing at CHRISTUS Health, and Drew Landmeier, SVP and Chief Marketing and Communications Officer at Tufts Medicine. Together, they explore how leading health systems modernize patient access, unify fragmented data and adopt AI to improve both digital journeys and in-clinic care experiences.
Jeff and Drew share how AI is reshaping discovery, appointment booking, translation, clinician workflows and patient engagement while reducing friction, lowering operational costs and enabling more personalized, accessible care across diverse communities.
Key Takeaways:
00:00 Introduction.
04:46 Strong data foundations power digital patient experience.
08:09 Harmonizing backend systems for smoother patient flows.
11:52 Marketers cannot fall behind on GEO strategy.
14:46 AI will better define quality care for patients.
18:36 AI helps smaller systems compete with industry giants.
21:24 The magic toaster helps teams understand AI.
24:52 AI creates custom hospital images fast and cheaply.
29:36 Ambient listening lets clinicians focus on patients.
31:44 Patients feel more connected with ambient AI.
35:28 Podcasts reach highly targeted healthcare audiences.
Resources Mentioned:
Jeff Stewart
https://www.linkedin.com/in/jstewart1759/
Christus Health | LinkedIn
https://www.linkedin.com/company/christus-health/
Christus Health | Website
https://www.christushealth.org/
Drew Landmeier
https://www.linkedin.com/in/drewlandmeier/
Tufts Medicine | LinkedIn
https://www.linkedin.com/company/tuftsmedicine/
Tufts Medicine | Website
https://tuftsmedicine.org
“The Design of Everyday Things” by Don Norman
https://www.amazon.com/Design-Everyday-Things-Revised-Expanded/dp/0465050654
“Both/And Thinking” by Wendy K. Smith and Marianne W. Lewis
https://bothandthinking.net/
Well Beyond Medicine Podcast
https://nemourswellbeyond.org/
Thank you for tuning in to “The Modern Revenue Executive.” If you enjoyed the episode, please give us a 5‑star rating and subscribe so you don’t miss the next one.
#B2BSales #AIInMarketing #RevenueGrowth
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In this episode, we’re joined by Don Batsford Jr., Head of Industry at Google. For today’s revenue teams, the question on everyone’s mind is: how is AI reshaping the way consumers discover, engage, and buy? From marketing to commerce to sales, no area is changing faster than search.
Don has spent his career at the intersection of digital marketing, technology, and consumer behavior. He brings a practitioner’s eye to how AI is redefining the customer journey, from search and discovery to purchase and loyalty, and what it means for marketers and revenue leaders right now.
Key Takeaways:
00:00 Introduction.
03:03 AI shifts search from keywords to exploratory conversational tools.
05:28 Everyday adoption of generative tools.
08:46 Google introduces AI mode and AI overviews.
11:58 Empathy emerges as the human edge.
14:50 AI supports complex, high-stakes decisions.
17:47 No single best experience exists.
20:15 With iteration, costs drop dramatically.
23:45 Lower cost enables edge-case solutions.
25:27 Streaming and TV as the new “rectangles.”
30:03 Connected TV offers growth potential.
Resources Mentioned:
Don Batsford Jr.
https://www.linkedin.com/in/donbatsfordjr/
Google | LinkedIn
https://www.linkedin.com/company/google/
Google Think Lead Gen | Website
https://adsonair.withgoogle.com/events/thinkleadgen2024
Google TV
https://tv.google/intl/en_uk/
Thank you for tuning in to “The Modern Revenue Executive.” If you enjoyed the episode, please give us a 5‑star rating and subscribe so you don’t miss the next one.
#Podcast #Search #Google #AI #Marketing #CustomerExperience
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In this episode, we dive into a powerful conversation with Cliff Dinwiddie and Lorenzo Clark of Kinetic about building true sales and marketing alignment that drives revenue growth. These two executives demonstrate how seamless integration between teams creates measurable business results through data-driven collaboration, customer-first messaging and innovative AI applications.
Key Takeaways:
00:00 Introduction.
03:16 Seamless integration drives sales marketing alignment success.
07:54 Focus on selling service, not vanity metrics.
11:36 People buy value and solutions, not products.
15:24 Direct customer feedback improves solutions.
26:21 AI tests technology and helps us extract the insights to inform our decisions.
28:48 AI analyzes door conversations for sales optimization.
32:51 Daily communication builds trust and a respectful culture.
34:06 Alignment results are visible through technology and messaging.
46:39 “The Mamba Mentality” principles help transition from sports to professional success.
Resources Mentioned:
Kinetic website
https://business.windstream.com/
“The Mamba Mentality: How I Play” by Kobe Bryant
https://www.amazon.com/Mamba-Mentality-How-Play/dp/0374201234
Kevin Carroll
https://www.linkedin.com/in/kevincarrollkatalyst/
Thank you for tuning in to “The Modern Revenue Executive.” If you enjoyed the episode, please give us a 5‑star rating and subscribe so you don’t miss the next one.
#Sales #Marketing #Leadership #Podcast #AI #CustomerExperience
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We’re kicking off the first episode of “The Modern Revenue Executive” with a conversation on breaking down silos between sales and marketing.
Michelle Barbeau, Chief Revenue Officer of eHealth, Inc., explains how she unified marketing and sales under one revenue-focused function. Michelle dives into how shared KPIs, cross-functional data access and daily standups helped build trust, drive collaboration and ultimately drive revenue.
Key Takeaways:
00:00 Introduction.
06:18 Why aligning people, process and priorities matters.
07:57 How shared conversion KPIs unlock growth.
09:27 The impact of inviting marketing into sales standups.
11:36 Structuring the go-to-market engine around AEP.
15:33 Diversifying beyond seasonal revenue peaks.
21:00 Replacing off-hours with empathetic AI agents.
26:50 Turning retention into a strategic growth lever.
31:30 Building trust through authentic brand messaging.
Resources Mentioned:
Michelle Barbeau
https://www.linkedin.com/in/michellebarbeau/
eHealth, Inc. | LinkedIn
https://www.linkedin.com/company/ehealthinsurance/
eHealth, Inc. | Website
https://www.ehealth.com
Thank you for tuning in to “The Modern Revenue Executive.” If you enjoyed the episode, please give us a 5‑star rating and subscribe so you don’t miss the next one.
#B2BSales #AIInMarketing #RevenueGrowth
Disclaimer: References to “about 50 organizations” and “LTV of two to three years” in this episode specifically refer to eHealth’s Medicare Advantage business.
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The Modern Revenue Executive
AI insights. Digital journeys. Human connections.
Top-performing revenue teams are mastering the art of using AI to connect marketing touchpoints with sales conversions. "The Modern Revenue Executive" brings you insider conversations with leaders from healthcare, financial services, telecommunications and more, who are breaking down traditional silos between teams. Join Invoca CEO Gregg Johnson as executives share their strategies for aligning marketing and sales teams, optimizing multichannel investments and creating seamless experiences that convert.
Get ready for powerful insights on leveraging AI, end-to-end attribution and revenue execution to drive measurable business growth in today's complex customer journey.
