Afleveringen
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Itâs June. Month six of twelve. Which means yes, itâs âmid-year check-inâ season.
And while everyone else is shouting about how behind you are, I want to do something different.
I want you to slow down. Get honest. Actually check in. Not because youâre supposed to, but because you need to know if your podcast is doing its job.In this episode of The More Profitable Podcast, weâre talking about what a real mid-year audit looks like, the signs that your content isnât pulling its weight, and how to fix the gaps before you hit the busiest sales season of the year. Iâm also sharing why summer is the best time to do this work and how one small mid-year adjustment turned into a repeatable, revenue-driving series I still use today.
If your podcast isnât setting you up for Q4 success, itâs not going to fix itself. Letâs get your show back on track.
1:20 â Why itâs not just about your podcast and what else you should be checking
3:12 â The real reason I almost didnât make this episode (and why Iâm glad I did)
5:06 â What happens when you avoid a mid-year check-in
9:00 â Mid-year audits arenât a pass/fail test (and what they actually are)
9:24 â Why summer is the best time to make changes
13:00 â How one mid-year tweak turned into one of my most downloaded series
14:20 â Quick signs your podcast needs a tune-up right now
19:00 â The key audit questions you need to be asking
20:30 â Why episodes arenât enough â you need assets
21:42 â What weâre doing inside Profitable Podcast Summer Camp to fix this
22:29 â Why nowâs the time to build a podcast that fuels your business
Mentioned in Signs Your Podcast Needs a Mid-Year Tune-UpThe Podcasters Who Sell More in Q4 Are Doing This Now
Profitable Podcast Summer Camp
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If youâve been thinking about joining Summer Camp â itâs officially last call.
The Profitable Podcast Summer Camp closes on June 6, and we kick off June 12.
If you want your podcast to support your biggest sales season, this is the time to make it happen.
Reserve your bunk for camp at uncommonlymore.com/summercamp.
Support the show
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The podcasters who close high-ticket offers in Q4? Theyâre not waiting until September to figure it out. Theyâre laying the groundwork now. Itâs strategic. Itâs quiet. And it starts earlier than most people expect.
This isnât about hustling for the sake of it. Itâs about understanding how longer sales cycles work. Your podcast should be helping you stay visible, build trust, and prep leads before your launch window even opens.
In this episode of The More Profitable Podcast, weâre digging into what your show should be doing right now to support late-year revenue. Youâll hear why last-minute content keeps you chasing noisy leads, how your best-fit clients are often the quietest ones, and the shifts to make this quarter if you want a podcast that actually sellsâwithout burning out.
02:00 â Why your Q4 sales donât start in Q4 (and what happens if you wait)
05:12 â The quiet truth about longer sales cycles and high-ticket offers
07:48 â What to learn from Nordstromâs Q4 planning (yes, really)
10:03 â Why last-minute podcasting leads to burnout and bad sales calls
12:17 â Your best clients are the quiet ones (and how to speak to them)
15:04 â Planning content that sells without yelling over the noise
16:30 â What your show needs to do now to support end-of-year revenue
18:14 â The three questions to start your podcast strategy planning
19:40 â Why running your podcast on âvibesâ isnât working anymore
Mentioned In The Podcasters Who Sell More in Q4 Are Doing This NowBuilding a Podcast Series That Works Harder Than You Do
Profitable Podcast Summer Camp
This Is Exactly Why Weâre Running Summer CampIf you want your podcast to help close Q4 sales, nowâs the time to build the system that actually supports that. Thatâs what weâre doing inside Profitable Podcast Summer Camp.
Together, weâll:
âą Audit your show to make sure itâs built for salesânot just showing up
âą Build your repeatable podcast series so youâre not reinventing the wheel every launch
âą Map out your content so your show is doing the heavy lifting before your cart opens
âą Review the systems that keep you consistent when it actually mattersDoors close soon, and this is the only time weâre running Camp this year. Grab your bunk before we kick off
Send us a text
If youâve been thinking about joining Summer Camp â itâs officially last call.
The Profitable Podcast Summer Camp closes on June 6, and we kick off June 12.
If you want your podcast to support your biggest sales season, this is the time to make it happen.
Reserve your bunk for camp at uncommonlymore.com/summercamp.
Support the show
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Zijn er afleveringen die ontbreken?
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Publishing valuable content is not the same as building a podcast that converts.
If youâre stuck in the cycle of sharing tips, getting great feedback, but still not seeing leads⊠this episode is going to hurt a littleâbut itâll help a lot. Because the problem usually isnât your content. Itâs the misalignment between your episodes and your sales strategy.
On this episode of The More Profitable Podcast, weâre digging into how âhelpfulâ content can actually stall momentum, what it looks like when your podcast attracts attention but not action, and how to shift your strategy to guide listeners toward a buying decision. Iâm sharing the exact types of episodes you need to build trust, shorten sales cycles, and stop making business decisions based on broken data.
01:13 â When âvaluableâ content doesnât lead to action
03:37 â The difference between educating and guiding
05:25 â Red flags: praise from peers but silence from prospects
07:16 â The business cost of building a show that doesnât convert
09:13 â Why planning content without your offer in mind breaks everything
10:29 â What to create instead: objections, FAQs, and client stories
11:30 â Moving listeners from âmaybeâ to âIâm readyâ
13:46 â Why trust takes longer nowâand how your podcast can earn it
16:08 â What makes a podcast profitable (and how we build that in Summer Camp)
Mentioned In Why Educational Content Isnât ConvertingShould You Quit Your Podcast or Fix It?
Profitable Podcast Summer Camp
Letâs Build a Podcast That Supports Your SalesIf your content is valuable but not converting, you donât need a new format. You need a strategy.
Inside The Profitable Podcast Summer Camp, weâll rebuild your content plan around what actually sellsâepisodes that support decision-making, build trust, and align with your offer. Youâll leave with a sales-driven plan that makes your podcast a real part of your sales engine, not just more content to keep up with.
We start June 12. Reserve your spot!
Send us a text
If youâve been thinking about joining Summer Camp â itâs officially last call.
The Profitable Podcast Summer Camp closes on June 6, and we kick off June 12.
If you want your podcast to support your biggest sales season, this is the time to make it happen.
Reserve your bunk for camp at uncommonlymore.com/summercamp.
Support the show
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Itâs finally time for us to have this conversation.
Repeatable podcast series. This is one of my absolute favorite strategy tools, and honestly, itâs the thing that gives meâand my clientsâmore breathing room, better leads, and sales that keep rolling even when we step away.
Today, I want to show you what a repeatable series can look like inside your business. Whether itâs buying you time off, supporting a launch, or becoming an evergreen asset that brings in leads year after year, this is a tool that works way harder than most podcasters give it credit for.
In this episode of The More Profitable Podcast, Iâm sharing how I use repeatable series in my own show, and youâll hear from my client Nicole Otchy, who used hers to double her email list, book sales calls while she was offline, and fill her program before her launch content even finished rolling out.
0:00 - Finally having the conversation about my favorite podcast strategy tool
1:25 - Why a repeatable series isnât just about buying you time off
2:13 - Behind the scenes of how I use repeatable series to buy capacity and get ahead
5:11 - How clients are using them to take breaks, generate leads, and support launches
7:17 - Why your repeatable series canâand shouldâlook different from mine
9:13 - The real win: building an asset that works again and again
11:12 - Nicole Otchy joins me to share how her repeatable series became a launch engine
12:42 - How Nicole used her series to pre-qualify leads, double her email list, and book calls while offline
14:47 - The hidden insights Nicole uncovered about her audience and how it opened new offers -
16:44 - Why people in her DMs self-selected outâand why thatâs a good thing
19:52 - Selling one thing sells all the things and Nicole saw this firsthand -
20:57 - Nicoleâs experience building this with usâand why sheâs excited to rerun it
22:31 - How repeatable series help you scale your marketing and free up your time
23:18 - Want to build your own? Hereâs what weâre doing inside Summer Camp
Mentioned in Building a Podcast Series That Works Harder Than You Do
Profitable Podcast Summer Camp
Podcasts for Profit: How Nicole Otchy Uses Her Podcast as a Sales Asset
Six-Figure Personal Stylist Podcast by Nicole Otchy
Make Your Podcast Work Harder (So You Donât Have To)
If youâre ready to stop treating your podcast like a content chore and start using it as a strategic sales tool, join us inside The Profitable Podcast Summer Camp.
Weâll build your own repeatable series that supports your business goalsâwhether thatâs booking sales calls, building your email list, or taking well-earned time off.
Reserve your bunk now at uncommonlymore.com/summercamp.
Send us a text
If youâve been thinking about joining Summer Camp â itâs officially last call.
The Profitable Podcast Summer Camp closes on June 6, and we kick off June 12.
If you want your podcast to support your biggest sales season, this is the time to make it happen.
Reserve your bunk for camp at uncommonlymore.com/summercamp.
Support the show
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Planning for Q4 might feel wildly prematureâbut itâs not. Especially this year, when sales cycles are longer, buyer hesitation is real, and your podcast needs to start doing the heavy lifting now if you want results later.
In this episode of The More Profitable Podcast, Iâm sharing why I scrapped my original launch plans and created the Profitable Podcast Summer Camp. After dozens of Q2 planning calls, one theme kept coming up: podcasters want space, but they also need real ROI. And that doesnât happen without a system built to sell.
Youâll hear how weâre using this summer to build podcast strategies that generate leads, support launches, and make time off actually doable. Iâm also walking through exactly what weâll do over our eight weeks togetherâand how one client used these same tools to take her podcast from âjust contentâ to a core part of her sales engine.
If youâre tired of winging it week to week and want to go into Q4 with confidence (not chaos), this episode is your starting line.
1:40 â What Q2 strategy calls revealed about the real theme for this summer
3:47 â Why I scrapped my original plan and launched Summer Camp now
5:01 â The truth about this yearâs sales cyclesâand why waiting isnât an option
7:33 â What weâll actually do together inside Profitable Podcast Summer Camp
10:27 â How a repeatable series can simplify launches and extend your reach
14:12 â A client case study: from reactive launches to strategic sales content
17:51 â Why âjust staying consistentâ isnât enough anymore
19:03 â What youâll miss if you donât join before May 17th
Mentioned in Turn Your Podcast into a Sales Machine This SummerJoin The Profitable Podcast Summer Camp
The Podcast Newsroom
Rate and Review The More Profitable Podcas
Ready to Turn Your Podcast into a Sales Machine?This isnât some dusty DIY course you forget about by July. The Profitable Podcast Summer Camp is where we actually do the workâtogether.
Weâre spending eight weeks building the systems your podcast needs to support your sales goals (without you living in your project management tool). Youâll leave with content planned, sales strategy mapped, and a repeatable series you can actually re-use.
We kick off June 12th, and if you join before May 17th, youâll get a bonus 1:1 back-pocket call with me to use anytime during the program.
Grab your spot now, and weâll save you a seat at the virtual campfire.
Send us a text
If youâve been thinking about joining Summer Camp â itâs officially last call.
The Profitable Podcast Summer Camp closes on June 6, and we kick off June 12.
If you want your podcast to support your biggest sales season, this is the time to make it happen.
Reserve your bunk for camp at uncommonlymore.com/summercamp.
Support the show
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Growing your show is great, until you realize youâre bringing in the wrong people.
If youâre getting more listeners, but your sales pipeline still feels like a ghost town, itâs time to take a hard look at whatâs actually happening.
Today, weâre talking about why so many business owners accidentally build podcasts that grow audiences... but don't grow revenue. And more importantly, how to fix it.
On this episode of The More Profitable Podcast, Iâm breaking down the three biggest signs your podcast is attracting the wrong people, whatâs really behind them, and the small shifts you can start making right now to get better-fit clients in your sales conversations.
1:35 - The real problem with following sponsor-first podcast advice
3:10 - When your audience grows but your revenue doesnât
4:45 - How a podcast built for downloads kills your sales potential
7:20 - What misaligned listeners are actually costing your business
10:26 - How your content might be setting you up for no-shows
12:59 - Are you educating clientsâor just impressing colleagues?
14:51 - 3 big signs youâre attracting listeners, not buyers
20:01 - Why educating too early kills conversions
22:08 - How misaligned messaging and offers show up in your podcast
27:03 - Why guest interviews might be hurting your sales strategy
30:45 - 3 shifts to turn your podcast into a sales asset
34:10 - Why better CTAs arenât enough if you're missing this
37:13 - How a Podcast Strategy Intensive can fix the root problem
Mentioned in Is Your Podcast Attracting the Right Clients?Submit a question to The Podcast Newsroom
Subscribe to The Podcast Newsroom
How Effective Calls to Action Impact Podcast Profits
Book your Podcast Strategy Intensive
If your podcast is attracting the wrong people, or worse, no one at all, itâs not a sign to scrap it. Itâs a sign to shift it.Inside a Podcast Strategy Intensive, weâll audit your content, align it with your offers, and get your show back to working like the sales tool itâs supposed to be.
Send us a text
If youâve been thinking about joining Summer Camp â itâs officially last call.
The Profitable Podcast Summer Camp closes on June 6, and we kick off June 12.
If you want your podcast to support your biggest sales season, this is the time to make it happen.
Reserve your bunk for camp at uncommonlymore.com/summercamp.
Support the show
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If your podcast has felt off lately, youâre not alone. But before you decide to hit pauseâor scrap the whole thingâyou need to figure out whatâs actually wrong.
Because most of the time?
Itâs not the podcast.Itâs the support system.
Itâs the strategy.
Itâs the pressure of doing everything yourself without knowing if itâs even working.In this episode of The More Profitable Podcast, weâre talking about how to figure out whether your podcast is broken⊠or just under-supported. Iâll walk you through how to evaluate whatâs really going on, what needs to change, and how to fix whatâs not workingâso you donât throw away a tool that could be doing so much more for your business.
0:00 â Why this episode needed to happen
2:20 â What to do when your podcast starts to feel broken
5:45 â How to tell if the show is the actual problem
9:15 â Strategy vs. execution: where most podcasters get stuck
12:32 â The sneaky reason your podcast isnât converting
16:50 â The difference between consistent and repetitive (and why you need both)
21:30 â What makes a podcast sustainable over the long term
23:21 â Why your show probably isnât brokenâitâs just not set up to work
26:50 â When to quit (and when to ask for better support instead)Questions to Help You Evaluate Whatâs Actually Broken
Do I have a clear strategy behind what Iâm saying and when?Am I repeating myself enough for the message to stick?Is my podcast aligned with my current offer and sales process?Does my audience know what the next step isâand am I telling them regularly?Am I trying to do all of this alone?What kind of support would make this feel sustainable again?Mentioned in Should You Quit Your Podcast or Fix It?
The Podcast Newsroom â Get exclusive private episodes to support your show behind the scenes
Podcast Strategy Intensive â Audit your content, rebuild your strategy, and align your podcast with your sales goals.
Podcast Production Services â Want full-service production with strategy built in? Weâve got you.
If your podcast feels heavy, misaligned, or like itâs no longer doing its jobâdonât quit it. Letâs fix whatâs actually broken.
Inside a Podcast Strategy Intensive, we audit your content, rebuild your CTA strategy, and make sure your show is working like the sales asset itâs supposed to be.
Need more support? Productionâs open too.
Send us a text
If youâve been thinking about joining Summer Camp â itâs officially last call.
The Profitable Podcast Summer Camp closes on June 6, and we kick off June 12.
If you want your podcast to support your biggest sales season, this is the time to make it happen.
Reserve your bunk for camp at uncommonlymore.com/summercamp.
Support the show
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Today, we sit down for a heart-to-heart to unpack a major issue for business owners stepping into the podcasting world - the art of the call to action.
It's not just for acquiring new listeners or friends. Nurturing warm leads and keeping your existing fans engaged is just as, if not more, important.
Let's end those throwaway calls to action we're all too familiar with and make our episodes drive results for our business and listeners. We must remember that part of delivering on the promise of our podcast is giving them the next step, moving them into some kind of action.
In this episode of The More Profitable Podcast, I'll explain how (and why) we place our calls to action for this show and listen closely. Thereâs homework you get right at the top of the show because youâre going to take action TODAY by putting together a review of your own podcast CTAs.
0:00 â Why this episode is the tactical follow-up to last week
2:00 â The CTA audit homework you should do today
4:20 â The one thing most podcasters skip (even me sometimes)
6:30 â What turns your podcast into drive-time radio
11:20 â The structure I use for CTAs in every episode
13:00 â Why the first CTA is never the biggest ask
15:20 â How your listenerâs journey shapes your CTA strategy
18:20 â Why I donât use pre-recorded midrolls
20:15 â How planting seeds early makes your offer land better
23:00 â What CTAs do for people who arenât ready to buy yet
27:40 â Why âonly offering valueâ is killing your results
Mentioned In Letâs Fix Your Podcastâs Call to Action ProblemGet your questions answered on a future episode by submitting it here.
Chat with Stacey about working with Uncommonly More
Learn more about Podcast Strategy Intensives
Rate and Review the podcast
Send us a text
If youâve been thinking about joining Summer Camp â itâs officially last call.
The Profitable Podcast Summer Camp closes on June 6, and we kick off June 12.
If you want your podcast to support your biggest sales season, this is the time to make it happen.
Reserve your bunk for camp at uncommonlymore.com/summercamp.
Support the show
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This episode wasnât supposed to happen this week.
But after nearly every one of my Q2 strategy calls with our production clients turned into the same conversationâhow do I keep podcasting, how do I keep selling, with everything happening?âI knew we needed to talk about this now.
Because the world is heavy. The news is overwhelming. And showing up to sell your work can feel, at best, weird, and at worst, totally inappropriate.
In this episode of The More Profitable Podcast, weâre digging into how to keep using your show as a sales tool when it feels like everything around you is falling apart, and why going quiet is the worst thing you can do right now. Not just for your business, but for your community.
0:00 â Why this episode wasnât plannedâand why it couldnât wait
2:03 â The emotional weight of showing up right now (and why itâs real)
4:58 â Selling isnât tone-deafâitâs survival
7:49 â Why your podcast has to stay consistent when everything feels uncertain
10:31 â How to acknowledge whatâs happening without turning your podcast into a news feed
13:06 â Speaking through your lens: how to be useful instead of overwhelmed
15:16 â Why your content matters more when buyers are hesitant
17:13 â Selling vs. screaming: how to invite, not beg
18:49 â Yes, you have to repeat your offer (more than you think)
20:11 â The role of outside support when everything feels murky
21:07 â Donât white-knuckle it: what support might look like right now
Mentioned In Podcasting When Everything Feels Like Itâs on FireSubscribe to The Podcast Newsroom for exclusive episodes
Submit a question for future episodes
What Working With Uncommonly More Looks Like
Need support that actually makes podcasting easier right now?If your show feels heavy, misaligned, or like one more thing youâre dragging across the finish lineâyou donât have to figure it out alone.
Whether you need a one-time reset with a Podcast Strategy Intensive or full ongoing support through Podcast Production, weâre here to help you make your podcast actually work for your business.
Letâs make it sustainable. Letâs make it strategic.
Send us a text
If youâve been thinking about joining Summer Camp â itâs officially last call.
The Profitable Podcast Summer Camp closes on June 6, and we kick off June 12.
If you want your podcast to support your biggest sales season, this is the time to make it happen.
Reserve your bunk for camp at uncommonlymore.com/summercamp.
Support the show
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Most podcast launches start with excitement⊠and end in exhaustion.
The energyâs high, the mic is shiny, and the ideas are flowingâuntil theyâre not.
A few episodes in, youâre wondering if itâs even worth it. The show feels like a chore, the ROI is nonexistent, and suddenly, youâre avoiding your own upload day.Hereâs the truth: most business owners make one (or more) of five major mistakes when launching a podcast. And if your show is already live and not doing what you hopedâitâs probably still one of these.
In this episode of The More Profitable Podcast, weâre digging into each one and showing you how to build a podcast that actually works for your business instead of draining it.
4:00 â Why launching without a business goal makes podcasting feel pointless
14:58 â The difference between buying new gear and having a real strategy
17:45 â How survival mode turns your podcast into a weekly chore
23:02 â The real reason your show feels invisible (and itâs not a lack of content)
26:42 â Why even a well-built podcast wonât deliver overnight
Mentioned in 5 Mistakes Business Owners Make When Launching a Podcast:Subscribe to The Podcast Newsroom
Why Strategy Will Always Outperform Fancy Equipment
The Podcast Launch Accelerator
Your Podcast Shouldnât Be a StruggleâIt Should Be a Sales Asset
The Profitable Podcast Launch Accelerator helps you launch your podcast with a plan, with purpose, and with a clear path to ROI.
Inside, we build your first season, your content strategy, and your launch planâall so your podcast actually drives sales. Click here to learn more and grab your spot.
Send us a text
If youâve been thinking about joining Summer Camp â itâs officially last call.
The Profitable Podcast Summer Camp closes on June 6, and we kick off June 12.
If you want your podcast to support your biggest sales season, this is the time to make it happen.
Reserve your bunk for camp at uncommonlymore.com/summercamp.
Support the show
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Most podcasters I talk to are worried about sounding âtoo salesy.â They donât want to push too hard. They donât want to annoy people.
And I get it. You donât want to sound like a walking infomercial.
But hereâs the problem. That fear of being too much is precisely whatâs keeping your podcast from doing its job. Your show should be a sales asset. That means you need to be okay being clear, confident, and yesâa little salesy.
In this episode of The More Profitable Podcast, weâre unpacking the mindset that keeps podcasters from selling and the brass tacks strategy that fixes it. So if youâve been avoiding the CTA or dancing around your offer, this oneâs for you.
3:14 â How fear of being âtoo muchâ is quietly sabotaging your strategy
5:25 â The real job of a service-based business owner (spoiler: itâs not just delivering the service)
7:29 â Why being strategic about what comes next is your most important job
8:02 â What makes a podcast a sales asset without feeling like a nonstop pitch
10:04 â The question that makes aligning content with sales goals super simple
11:09 â What content to create to guide listeners from curiosity to conversion
11:24 â Why most podcasters skip the most powerful sales tool they could be using
12:02 â Salesy isnât badâitâs your job
13:45 â Why managing expectations is critical for conversion
14:58 â How to get help building assets that do the selling for youMentioned in Why âBeing Too Muchâ Is Costing You Sales
Subscribe to The Podcast Newsroom for exclusive episodes
Submit a question for future episodes
What Working With Uncommonly More Looks Like
Send us a text
If youâve been thinking about joining Summer Camp â itâs officially last call.
The Profitable Podcast Summer Camp closes on June 6, and we kick off June 12.
If you want your podcast to support your biggest sales season, this is the time to make it happen.
Reserve your bunk for camp at uncommonlymore.com/summercamp.
Support the show
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You know whatâs way easier than mapping out a podcast strategy? Buying another piece of gear. A fancy mic, a branded mic flag, a backdrop that screams, âIâm a professional, I swear.â
I see podcasters do this all the timeâdrop serious cash on equipment, convinced itâs the missing piece. But the hard truth? A $500 microphone wonât fix a bad content plan. A custom backdrop wonât turn your podcast into a sales tool. And no amount of fancy equipment will make up for the fact that you donât actually have a strategy.
In this episode of The More Profitable Podcast, weâre talking about why content and strategy will always win over tech. Because while a good mic might make you sound polished, itâs your message and plan that actually make your podcast work for your business.
0:00 â Why itâs so tempting to think better gear = better podcast
2:23 â The Daria metaphor that explains why gear isnât the answer
3:59 â Why most podcasters invest in equipment instead of strategy
7:02 â How a content plan that works as a sales plan changes everything
11:17 â The sneaky reason your podcast isnât converting listeners into clients
16:38 â How a repeatable process makes podcasting easier (and way more profitable)
19:52 â The Profitable Podcast Launch Accelerator beta is closing soonMentioned in Why Strategy Will Always Outperform Fancy Equipment
Subscribe to The Podcast Newsroom for exclusive episodes
Submit a question for an upcoming episode
Join the Profitable Podcast Launch Accelerator
Send us a text
If youâve been thinking about joining Summer Camp â itâs officially last call.
The Profitable Podcast Summer Camp closes on June 6, and we kick off June 12.
If you want your podcast to support your biggest sales season, this is the time to make it happen.
Reserve your bunk for camp at uncommonlymore.com/summercamp.
Support the show
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Look, I get it. Starting a podcast feels like a big commitment. So instead, youâre stuck in the âI just need to be more readyâ loopâwhich is really just a very professional way of procrastinating.
The truth? You donât need a bigger audience. You donât need to study the art of podcasting like itâs an AP class. And you definitely donât need to wait until you magically feel ready.
If you have a solid offer, see any success on social media, and keep repeating yourself in sales conversationsâyouâre already ready. So letâs talk about why waiting is just costing you time (and letâs be real, sales).
0:00 â Why waiting until you âknow moreâ is keeping you stuck
4:26 â The first sign youâre ready: You have an offer that sells
9:03 â How a podcast makes selling easier (without making you work harder)
11:00 â The second sign: Youâre already seeing engagement on social media
14:45 â Why social media alone is the worst long-term strategy
16:38 â The third sign: You keep answering the same questions in sales calls
19:52 â How to use a podcast to pre-educate leads (and stop repeating yourself)
22:47 â The Profitable Podcast Launch Accelerator is open for beta enrollment
Mentioned in Youâre More Ready to Launch Your Podcast Than You ThinkSubscribe for exclusive episodes on The Podcast Newsroom
How to Make How-To Content That Drives Sales
Podcast Housekeeping: How to Create the Perfect Podcast Introduction
Should You Have Guests on Your Podcast
Join the Profitable Podcast Launch Accelerator
Letâs Be HonestâYouâre Never Going to âFeelâ ReadyLaunching a podcast isnât about feeling readyâitâs about having a plan that makes your show an actual business asset (instead of just another content obligation).
Inside the Profitable Podcast Launch Accelerator, weâre building your first season togetherâso your podcast attracts the right people, makes selling easier, and doesnât turn into a never-ending to-do list.
The beta round is open right now (but not for long). If youâre done overthinking it and ready to actually use a podcast to sell smarter, grab your spot now.
Send us a text
If youâve been thinking about joining Summer Camp â itâs officially last call.
The Profitable Podcast Summer Camp closes on June 6, and we kick off June 12.
If you want your podcast to support your biggest sales season, this is the time to make it happen.
Reserve your bunk for camp at uncommonlymore.com/summercamp.
Support the show
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If social media feels like an endless grind, youâre not alone. The constant demand for fresh content, chasing trends, and figuring out what to post next can be exhausting. But what if your podcast could do the heavy lifting for you?
In this episode of The More Profitable Podcast, weâre diving into how your podcast can be the foundation of your content strategy, making social media easier, more effective, and way less time-consuming. Iâll walk you through the exact process I use to repurpose podcast content into high-impact social media postsâwithout spending hours glued to my phone.
0:00 â Why social media feels like an endless hamster wheel
1:00 â The real difference between podcast content and social media posts
3:14 â My background in social media marketingâand why I stepped away
5:06 â The mindset shift that makes content creation sustainable
6:47 â How to use your podcast as a content engine for social media
8:12 â The #1 reason social media feels overwhelming (and how to fix it)
9:56 â A breakdown of exactly what I repurpose from each podcast episode
11:06 â How I use AI to streamline my social media process
12:44 â The different types of content you can create from one episode
14:47 â The importance of thought leadership content (beyond promo posts)
16:12 â The missing piece: Why your podcast strategy must come first
18:07 â Introducing the Profitable Podcast Launch Accelerator (beta spots open now!)
21:27 â Why your podcast should be the foundation of your entire marketing strategy
Mentioned In How Podcasting Makes Social Media Easier and More EffectiveSubscribe for exclusive episodes on The Podcast Newsroom
Join the Profitable Podcast Launch Accelerator
Ready to Launch a Podcast That Works Like a Sales Asset?Most podcasts donât drive sales, not because podcasting doesnât work, but because they werenât built strategically from the start.
Thatâs exactly why I created the Profitable Podcast Launch Accelerator. In this 60-day, one-on-one container, weâll build a 12-episode season designed to attract, nurture, and convert the right listeners, so your podcast actually supports your business goals instead of just adding more to your to-do list.
The beta round is open now, but spots are limited. If youâre ready to launch a podcast that fuels your marketing and sales, join now at exclusive pricing.
Your podcast should be a business asset, not just more content. Letâs make that happen.
Send us a text
If youâve been thinking about joining Summer Camp â itâs officially last call.
The Profitable Podcast Summer Camp closes on June 6, and we kick off June 12.
If you want your podcast to support your biggest sales season, this is the time to make it happen.
Reserve your bunk for camp at uncommonlymore.com/summercamp.
Support the show
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Letâs be real. Showing up and recording your podcast is only part of the equation. If your show isnât bringing in leads, driving conversations, or making sales easier, then itâs not doing the job you hired it to do.
In this episode of The More Profitable Podcast, weâre breaking down the biggest red flags that signal your podcast isnât working as a business asset and what you can do to fix it. Whether youâre feeling stuck on the content hamster wheel, frustrated by a lack of engagement, or just wondering if your podcast is actually pulling its weight, weâre going to get to the bottom of it.
Because your podcast isnât just a content box to check. It should be working for you, not adding to your workload.
2:15 â The biggest red flags that your podcast is underperforming
6:40 â Why steady or growing downloads donât always mean your show is working
11:05 â The simple audit that helps you diagnose whatâs not working
16:30 â How to shift from just creating content to building a sales-driven podcast
22:55 â Why outsourcing podcast production might be your best move
Mentioned In, Is Your Podcast Doing the Job You Hired It to Do?Subscribe for exclusive episodes on The Podcast Newsroom
How 12 Years of Podcasting Changed My Sales Game Forever
How to Make How-To Content That Drives Sales
Ready to Make Your Podcast Work for You?If your podcast isnât driving sales, itâs time to make a change.
Want a clear plan that actually supports your business goals? Book a Podcast Strategy Intensive, and weâll audit your show, refine your messaging, and build a sales-focused content plan designed to drive results. Get started here.Need strategy with built-in production support? Our production clients donât just get editing, they get a quarterly strategy call to ensure their podcast is aligned with their business goals while we handle the execution. Learn more here.Your podcast should be working as hard as you do. Letâs make that happen.
Send us a text
If youâve been thinking about joining Summer Camp â itâs officially last call.
The Profitable Podcast Summer Camp closes on June 6, and we kick off June 12.
If you want your podcast to support your biggest sales season, this is the time to make it happen.
Reserve your bunk for camp at uncommonlymore.com/summercamp.
Support the show
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Letâs be realâpodcasting isnât the only thing on your plate. Youâre running a business, working with clients, and honestly? Some days, just existing in the world feels like enough of a challenge.
But hereâs the thingâyour podcast shouldnât feel like a never-ending to-do list. It should work for you, not add to your stress. Thatâs exactly what weâre tackling today.
In this episode of The More Profitable Podcast, Iâm breaking down the three key systems that keep my podcast runningâeven when Iâm slammed with work, on vacation, or just not feeling it. Youâll learn how to stay ahead, reduce the last-minute scramble, and create a show that supports your business without draining your time.
2:27 â Why life will always get in the way (and how to prepare for it)
6:07 â The biggest mistake podcasters make that leads to burnout
10:26 â How planning ahead keeps your show sustainable
15:02 â The power of templates & tools for easier production
22:29 â How to build flexibility into your podcast strategy
Mentioned in Make Sure Your Podcast Strategy Aligns with Your Business GoalsSubscribe for exclusive episodes on The Podcast Newsroom
The Real Reason You Canât Batch Your Podcast (and why itâs costing you big time)
Stop letting your podcast be just another task on your to-do listâletâs make it work for you.
If youâre ready to create a show that supports your business without the stress, letâs build the right systems together.
Book a Podcast Strategy Intensive to get a custom plan that aligns your podcast with your business goals.Need full production support? My team can handle editing, show notes, and marketing so you can focus on what you do best.Either way, head to Uncommonly More and book a call today. Letâs make your podcast a sustainable, strategic asset that drives results.
Send us a text
If youâve been thinking about joining Summer Camp â itâs officially last call.
The Profitable Podcast Summer Camp closes on June 6, and we kick off June 12.
If you want your podcast to support your biggest sales season, this is the time to make it happen.
Reserve your bunk for camp at uncommonlymore.com/summercamp.
Support the show
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A lot of podcasters hit a point where they start wondering, Why am I even doing this?âespecially when their show isnât generating leads or sales. If your podcast feels like a time suck instead of a sales tool, youâre not alone. The problem isnât podcasting itselfâitâs that your strategy hasnât kept up with your business.
If your offers, messaging, or ideal clients have evolved, but your podcast is still following the same old plan, itâs no wonder itâs not driving results. Thatâs exactly what weâre fixing today.
In this episode of The More Profitable Podcast, Iâm breaking down why podcasters fall into the trap of just putting out content instead of creating a sales-driven show. Youâll learn how to realign your strategy, avoid the most common mistakes, and ensure every episode supports your business goals. By the end, youâll know exactly how to shift your podcast from a frustrating obligation to a powerful sales asset.
00:00 â Why you feel like your podcast isnât working anymore
02:12 â How strategy (not more content) creates sales from your show
05:16 â The biggest mistake business owners make with their podcast
10:54 â Why your content might be attracting the wrong audience
17:10 â How to ensure your podcast aligns with your offers and sales goals
23:42 â The real reason most business owners struggle to DIY their strategy
Mentioned in Make Sure Your Podcast Strategy Aligns with Your Business GoalsSubscribe for exclusive episodes on The Podcast Newsroom
How Nicole Otchy Uses Her Podcast as a Sales Asset
Stop treating your podcast like a never-ending content treadmillâstart using it to actually grow your business.
Book a Podcast Strategy Intensive today and create a plan that turns your podcast into a true sales tool, helping you attract the right listeners and move them toward becoming clients. Learn more and book your spot now.
Send us a text
If youâve been thinking about joining Summer Camp â itâs officially last call.
The Profitable Podcast Summer Camp closes on June 6, and we kick off June 12.
If you want your podcast to support your biggest sales season, this is the time to make it happen.
Reserve your bunk for camp at uncommonlymore.com/summercamp.
Support the show
-
A lot of podcasters believe that if they just keep showing up, the right clients will eventually find them. But hereâs the dealâconsistency alone doesnât create sales. Strategy does.
If your podcast isnât bringing in leads or converting listeners into clients, itâs not because you need to show up more. Itâs because your content isnât working as a sales asset. And thatâs exactly what weâre fixing today.
In this episode of The More Profitable Podcast, Iâm breaking down why consistency isnât enough and what really makes a podcast drive sales. Youâll learn how to shift your episodes from random content to intentional sales tools, so your show isnât just keeping you busyâitâs growing your business. By the end, youâll have a clear plan for creating episodes that position you as the expert and move listeners toward working with you.
00:00 â Why consistency alone doesnât generate sales
02:10 â How your podcast should act as a sales asset (not just content)
05:16 â The difference between content creators and business owners
10:56 â Why repetition builds trust and authority (and why it matters)
17:10 â Aligning your podcast content with your offers for better conversions
23:42 â Turning your podcast into an evergreen sales tool
Mentioned in Why Consistency Alone Wonât Make Your Podcast ProfitableSubscribe for exclusive episodes on The Podcast Newsroom
Podcasts for Profit: How Nicole Otchy Uses Her Podcast as a Sales Asset
Stop creating content just to stay consistentâstart building a podcast that actually works for your business.
Book a Podcast Strategy Intensive today and create a plan that turns your episodes into a sales asset, helping you attract the right listeners and move them toward becoming clients. Learn more and book your spot.
Send us a text
If youâve been thinking about joining Summer Camp â itâs officially last call.
The Profitable Podcast Summer Camp closes on June 6, and we kick off June 12.
If you want your podcast to support your biggest sales season, this is the time to make it happen.
Reserve your bunk for camp at uncommonlymore.com/summercamp.
Support the show
-
How-to content might seem like the backbone of a successful podcast, but itâs often doing more harm than good for experts like us. Instead of guiding your listeners toward working with you, it leaves them overwhelmed, stuck in âDIY mode,â and unsure what to do next.
Feeling like youâre giving away too much for free or that your podcast isnât converting the way it should? Youâre not alone. Thatâs why itâs time to shift how you approach how-to content.
In this episode of The More Profitable Podcast, Iâm breaking down three episodes of my own show to show you exactly how to create how-to content that drives sales. Youâll see how these episodes balance helpfulness with strategy, guiding listeners toward making decisions that lead to working with you. By the end, youâll have a clear framework for crafting episodes that actually convert while still delivering value.
00:00 â Why how-to content often backfires
02:10 â How to shift how-to episodes from distraction to action
05:16 â Example 1: Private podcasts for launches
10:56 â Example 2: Starting a podcast with minimal tools
17:10 â Example 3: Recording better podcast interviews
23:42 â Turning helpful content into evergreen sales assets
Mentioned in How to Make How-To Content That Drives Sales
Subscribe for exclusive episodes on The Podcast Newsroom
Book a Podcast Strategy Intensive: Learn more and book your spot
Stop overwhelming your listeners with endless how-to content and start guiding them into action.
Book a Podcast Strategy Intensive today and create a customized plan to craft episodes that position you as part of the solution, drive sales, and build lasting trust with your audience. Learn more and book your spot.
Send us a text
If youâve been thinking about joining Summer Camp â itâs officially last call.
The Profitable Podcast Summer Camp closes on June 6, and we kick off June 12.
If you want your podcast to support your biggest sales season, this is the time to make it happen.
Reserve your bunk for camp at uncommonlymore.com/summercamp.
Support the show
-
Twelve years of podcasting comes with plenty of lessonsâespecially when it comes to sales. From launching a show to evolving it into a true business asset, Iâve learned the hard way what works and what doesnât when it comes to building trust and driving conversions.
If your podcast feels like itâs âjust contentâ instead of a tool for growth, these lessons will help you shift gears. The truth is, what connects with your audience and moves them to action isnât always what you think it is, and Iâm here to help you see the difference.
In this episode of The More Profitable Podcast, Iâm sharing three sales lessons that transformed my podcast and business. Weâll talk about why itâs crucial to focus on what your audience needs, how to stop comparison from derailing your momentum, and the surprising role clarity plays in closing the gap between listeners and clients.
02:36 â Why blogging didnât workâand how podcasting became a better solution.
04:07 â The evolution of The More Profitable Podcast and its rebrands.
05:13 â Sales Lesson #1: Focus on what your audience needs, not just what they want.
16:50 â Sales Lesson #2: How comparison can derail your progress and hurt your sales.
24:34 â Sales Lesson #3: Why ego and fear are holding you back from meaningful connection.
29:07 â Bonus Insight: Clarity is your best tool for converting listeners into clients.
Mentioned in How 12 Years of Podcasting Changed My Sales Game ForeverSubscribe for exclusive episodes on The Podcast Newsroom
How to Rebrand Your Podcast and Set Yourself Up for Growth
Book a Podcast Strategy Intensive: Learn more and book your spot
Stop spinning your wheels and start seeing results from your podcast!
Book a Podcast Strategy Intensive today and create a customized plan to turn your podcast into a focused, trust-building sales tool that aligns with your business goals. Learn more and book your spot.Send us a text
If youâve been thinking about joining Summer Camp â itâs officially last call.
The Profitable Podcast Summer Camp closes on June 6, and we kick off June 12.
If you want your podcast to support your biggest sales season, this is the time to make it happen.
Reserve your bunk for camp at uncommonlymore.com/summercamp.
Support the show
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