Afleveringen
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1 in 4 people search on social before Google, and that number is rising fast. In this episode of The Neon Buzz, Catie Grusin and Emily Murrah explain how to optimize your profiles and posts so new patients can actually find you.
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The holidays are noisy, and your patients are tired of being sold to. In this episode of The Neon Buzz, Catie Grusin sits down with Creative Director Curt Crocker to share the holiday campaigns that actually cut through the clutter for orthodontic and healthcare practices.
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Zijn er afleveringen die ontbreken?
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AI can speed up your marketingâbut is it helping you stand out, or making you blend in? In this episode of The Neon Buzz, our creatives share how they really use AI, the pros and cons theyâve seen, and why the âlast 10%â still needs a human touch.
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If your website isnât set up like an online treatment coordinator, youâre missing conversions. Catie Grusin and Andy Newton dig into what makes an orthodontic site effective, from SEO and user experience to calls-to-action that actually convert. Tune in to learn how to get the most out of your site and set it up for growth.
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You signed with a marketing agencyânow what? Grace Shapley, Director of Accounts at Neon Canvas, shares the top ways to get the most out of your partnership, from consistent communication to using the resources youâre already paying for.
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Back-to-school season is here, and itâs time to get your brand on the fridge. Emily Murrah and Curt Crocker break down creative, real-world ways to connect with local families this fall, from sponsoring school supplies to collaborating on social.
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GEO is changing how people searchâbut is it replacing SEO? Our Director of SEO, Emily Murrah, breaks down what Generative Engine Optimization actually means, how it compares to SEO, and what practices should (and shouldn't) be doing to show up in AI search tools like ChatGPT, Gemini, and Perplexity.
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Scams are getting sneakierâand your practice might be more vulnerable than you think. From fake Meta emails and cloned giveaway pages to bogus image licensing invoices, weâre breaking down the scams weâve seen (and stopped) in the wild. Learn what to watch for, how to protect your team, and why #giveaway might not be worth the risk.
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What is advertising for an orthodontic practice, really? In this episode, Curt and Neon Canvas copywriter Robert Speer unpack the creative side of marketingâfrom swag to social to strategyâand why clear communication with your creative team makes all the difference.
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Does social media even work, or is it just another thing to check off your to-do list? Dr. Kyle and Catie Grusin unpack the most common objections orthodontists have about social media. From on-camera nerves to sticker shock at an agency, they get real about what works, what doesnât, and how to turn your content into something more than just noise.
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Canva makes design easyâbut does that mean you should do it all yourself? In this episode, Dr. Kyle Fagala and Neon Canvas Creative Director Curt Crocker unpack where DIY design works, where it doesnât, and why your logo might be sending mixed messages.
Expect strong opinions, a few surprises, and some deeply held feelings about pixels.
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Dr. Kyle Fagala takes the lead in this special crossover episode to interview Neon Canvas copywriter Emily Murrah. From blogging and ChatGPT to digital ads, they unpack the biggest hesitations orthodontists have about marketingâand the answers arenât always what youâd think.
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Think SEO is just for massive corporations with endless budgets? Spoiler alert: Itâs not. If youâre a dentist, orthodontist, or any elective healthcare professional who wants to stand out in Googleâs ocean of search results, this episode is for you.
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Great photos sell your practiceâbut if youâre missing these standard elements, youâre missing valuable patient connections. After working with 100s of social media accounts and websites, Allen Gillespie is here to share the inside tips you need to know to showcase your practice in the right light.
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Youâve got the consult in the door. Check. Now, how do you turn them into a new patient? Director of Client Development Kayla Hallen sits down with Catie Grusin to discuss consultation best practices that pick up where your marketing strategy leaves off.
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Do you have small business marketing questions? Weâve got answers. Catie Grusin and Opal Northen are covering small business marketing FAQs to help your orthodontic, dental, or aesthetic team cover all your bases for growth.
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Was your 2024 patient acquisition not quite up to par? Industry expert Shannon Patterson of Bentson, Copple, Patterson & Associates joins us to reveal the biggest reasons behind the drop in new patient startsâand how you can pivot your marketing strategy for 2025 to come out on top.
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Is TikTok getting banned? Hereâs how your small business can pivot your social media marketing strategy if TikTok goes dark on January 19.
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Are you using digital ads the right way? Letâs dig into the pros and cons of Google vs. Meta (Facebook) ads with our Digital Ads Strategist, Garrett Pilgrim, so you can make the most of your digital marketing budget in 2025.
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No more no-shows! Take notes as Alex Rasmussen, Neon Canvas founder and CEO, shares tips for identifying your target audience, understanding your audience, and adjusting your marketing strategy to get high-quality leads that actually show up and start.
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