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Claude Brooks started his career as an actor with notable success, having starred in a few series and acted in over 300 episodes. His production company has Executive Produced and created over 500 episodes of television across a vast range of genres.
In the children’s arena, Claude Brooks created and produced The Discovery Kids’ Emmy Nominated children’s show, “Hip Hop Harry”, for which new content is currently being produced for over 15 digital platforms, and has spawned a live touring show and successful merchandising program. Most recently, Claude co-created with Snoop Dogg “Doggyland,” an innovative music based 3D animated children’s show on YouTube, HappyKids.tv and Kidoodle. “Doggyland” is a NAACP Image Award winner for “Outstanding Best Short Form” 2024.
This week, Ari and Claude discuss his hit kids show co-created with Snoop Dogg, “Doggyland.” Claude discusses his journey of building a successful show and the importance of perseverance and consistency. They also touch on how he got to collaborate with Snoop Dogg on the show, as well as the impact of social media platforms and how it has grown the show. He also shares his insight on the virality of the song “Go Go Go, Who’s Next?” and how he leverages TikTok to build a fanbase.
Claude shares his experience working with DistroKid as a music distributor and the benefits of payment splitting. They conclude by discussing future plans for Doggyland, including potential collaborations and a movie.
Chapters
00:00 Intro
04:09 Success of Children's Music Shows
10:30 Building a Hit Kids Show
28:18 Business Model of YouTube Kids Shows
30:42 The Power of Persistence and Activity in Achieving Success
35:42 The Growth and Success of Doggyland
48:34 Challenges of Content Creation and Distribution
58:22 The Role of DistroKid in the Music Industry
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Connect with Claude Brooks:
Website: https://ctotheb.com/
Instagram: https://www.instagram.com/doggyland_kids/
Edited and mixed by Ari Davids
Music by Brassroots District
Produced by the team at Ari’s Take
Hosted on Acast. See acast.com/privacy for more information.
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Deva Anderson is an award-winning Music Supervisor and Executive with unparalleled range and depth. Over the course of her career, she has worked on more than 40 feature films with some of the most esteemed filmmakers in the industry, as well as more than 30 original series for television. Deva excels at facilitating collaboration and envisioning music that brings a director’s vision to life.
She is the Head of Music for Tom Hanks's production company, Playtone, where she has overseen music for all their productions for 25+ years, including the Oscar-nominated film Greyhound, Band of Brothers, and The Pacific.
Outside of her work at Playtone, Deva has worked with some of Hollywood's most prolific directors, including Denis Villeneuve (Dune) and Jonathan Demme (Silence of the Lambs). She's also a music consultant and music-supervised Columbia Pictures' Blade Runner 2049, and Netflix's upcoming 2024 film The Piano Lesson.
Ari and Deva discuss the role of supervisors in film and TV, her approach to finding and obtaining music for productions, the process of clearing said music, and discusses the variety of projects she has worked on at Playtone, Tom Hanks’ production company.
Deva Anderson also highlights the role of music representatives in ensuring that all rights are cleared and that the business side of music is properly understood. She touches on the changing landscape of streaming networks and the budgets and fees associated with music placements. Finally, she concludes by discussing the use of library music and the potential impact of AI on music creation and production.
Chapters
00:00 The Path to Becoming a Music Supervisor
08:02 Spotting Sessions: Collaborating with Composers and Directors
13:58 Public Domain Music: Using Historical Songs
28:41 The Role of Indie Artists in Music Licensing
34:19 Music Supervision and Playtone
48:20 The Value of Library Music
50:42 The Influence of AI in Music Creation and Production
54:26 Breaking into the Music Supervision Field
Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/
Ari's Take Academy: https://aristakeacademy.com
Watch more discussions like this: https://bit.ly/3LavMpa
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IMDb: https://www.imdb.com/name/nm0026620/
LinkedIn: https://www.linkedin.com/in/deva-anderson-b385a6283
Edited and mixed by Mikey Evans
Music by Brassroots District
Produced by the team at Ari’s Take
Hosted on Acast. See acast.com/privacy for more information.
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Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com
This week, Ari is joined by David Rishty, the President of Palm Tree Records. They discuss Palm Tree’s partnership with Sony, the value of radio and satellite platforms like SiriusXM, and the many ways labels can help with artist development. Palm Tree Records is a joint venture with Sony Music, co-founded by Kygo and his manager, Miles. It operates as an indie label with major label resources, providing a small, tight-knit team and the support of a major label when needed.
David Rishty's journey in the music industry began as a writer, penning features for a variety of publications including Billboard. During his tenure there, he launched the Billboard Dance 100 artist ranking and partnered with top brands including SiriusXM and Apple Music. His passion for building a brand crossed over to artist development early on in his rise with the founding of Exchange Management. In the seven years since its inception, Rishty’s artist roster has collectively earned more than 600 million streams and performed at over 400 shows. He has since brought this management mindset to Palm Tree Records, providing a holistic approach to artist development and creating a boutique label experience. Palm Tree’s roster remains select at less than a dozen artists, yet has amassed over 750 million total streams to date.
Chapters
00:00 The Evolution of Dance Music and DJ Culture
05:14 The Role of Major Label Resources in Artist Development
09:04 The Importance of Radio Promotion and Other Revenue Verticals
11:24 Building a Brand and Fan Base with Palm Tree Records
24:00 Releasing Music and Establishing a Presence During the Pandemic
28:49 The Impact of SiriusXM and the Different Radio Landscape
35:18 The Power of Short-Form Video Content
47:21 The Importance of Trust in Label-Artist Relationships
55:28 Defining Success in the Music Industry
Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/
Ari's Take Academy: https://aristakeacademy.com
Watch more discussions like this: https://bit.ly/3LavMpa
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Website: https://ariherstand.com
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Connect with David Rishty:
Website: https://www.palmtreerecords.com/
LinkedIn: https://www.linkedin.com/in/david-rishty/
Instagram: https://www.instagram.com/daverishty/
X: https://twitter.com/DaveRishty
Edited and mixed by Ari Davids
Music by Brassroots District
Produced by the team at Ari’s Take
Hosted on Acast. See acast.com/privacy for more information.
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This week, Ari is joined by Laura Jones, a producer manager and founder of Little Underground Management. They discuss negotiating contracts, signing up and coming producers, and navigating royalty splits. Little Underground Management represents producers and helps connect them with artists, with her role being 50% creative and 50% business administration. On the creative side, she acts as a musical matchmaker, connecting producers with artists, songwriters, and engineers. On the business side, she negotiates fees, contracts, and schedules, and oversees the entire recording process. In this conversation, Ari and Laura discuss the complexities of songwriting and publishing splits in the music industry. They explore how songwriting credits are determined, the challenges of splitting royalties, and the politics involved in negotiating publishing deals. Laura shares insights into how deals are structured, the importance of contracts, and the challenges of getting paid in a timely manner.
Chapters
00:00 The Importance of Contracts for Producers
02:23 Understanding Master Royalties and Publishing
09:39 The Role of Producer Managers in Connecting Producers with Artists
23:33 How Producer Deals Work: Fees and Royalties
34:01 Navigating Different Genres and Deal Structures
36:28 The Complexities of Publishing Rights
49:40 Challenges of Getting Paid in the Music Industry
53:49 The Importance of Contracts for Producers and Songwriters
01:02:19 Finding a Manager as a Producer
Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/
Ari's Take Academy: https://aristakeacademy.com
Watch more discussions like this: https://bit.ly/3LavMpa
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Connect with Laura Jones:
Website: https://www.littleundergroundmanagement.com/
Instagram: https://www.instagram.com/little_underground_mgmt/
LinkedIn: https://www.linkedin.com/in/laura-jones-876240a
X: https://twitter.com/LittleUmgmt
Edited and mixed by Ari Davids
Music by Brassroots District
Produced by the team at Ari’s Take
Hosted on Acast. See acast.com/privacy for more information.
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Serona Elton serves as Head of Educational Partnerships for The Mechanical Licensing Collective (The MLC). In this role, Elton directs The MLC’s efforts to engage future members of the music industry currently studying music business and related subjects at colleges and universities across the country and around the world.
With extensive experience as a music industry professional and educator, Elton is also a professor and Director of the Music Industry Program at the University of Miami Frost School of Music. In 2023, she was named Music Business Educator of the Year by the Music Business Association. She is also a Yamaha Master Educator.
Chapters
00:00 Introduction and Background
07:30 Changes in Mechanical Licensing
21:21 Releasing Co-Written Songs
25:06 Introduction to the MLC
29:33 Calculating Royalties for Streams
40:40 Relationship Between the MLC and PROs
49:32 International Mechanical Royalties
54:21 The Role of Legislation in the Music Industry
01:00:41 Calculating Mechanical Royalties
01:07:38 Defining Success in the Music Business
Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/
Ari's Take Academy: https://aristakeacademy.com
Watch more discussions like this: https://bit.ly/3LavMpa
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Connect with The MLC and Serona Elton:
Website: https://www.themlc.com/
Youtube: https://www.youtube.com/@TheMLC
Instagram: https://www.instagram.com/mlc_us/
LinkedIn: https://www.linkedin.com/in/serona
Edited and mixed by Ari Davids
Music by Brassroots District
Produced by the team at Ari’s Take
Hosted on Acast. See acast.com/privacy for more information.
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Beginning his tenth year in the music industry today, Will Runzel is co-founder of Prodigy Artists. He got his start throwing Hip-Hop concerts (Big Sean, Jeremih, Mike Posner, Twista) in college towns in the midwest, Steve Aoki brought him to LA to head up Dim Mak Live for a year before heading up React Presents West Coast division and another year with LED Presents / Goldenvoice (booking Jamie XX, M83, Calvin Harris). Around that time he started what is now known as Collectiv Presents with Chris Den Uijl, as well as his management company Prodigy Artists alongside Steven Haddad. Today, Runzel is the CEO of Prodigy Artists who represent SLANDER, Deorro, NGHTMRE, Guy Gerber, Audien as well as Grammy-nominated producers Bekon & The Donuts.
This week, Ari and Will discuss various aspects of the dance music industry, including revenue streams, remixes, and the role of managers. He emphasizes the importance of touring for bass music artists and the unique nature of their merchandise sales. Will also explains the business model of remixes and additionally highlights the need for data collection and retargeting in the new music business.
Chapters
00:00 Remixes and Original Music
10:12 SLANDER, NGHTMRE, and Deorro
29:07 Revenue and Profitability of Shows
36:16 Revenue Breakdown for Bass Music Artists
41:53 Reselling Records
50:21 Managing Record Producers
57:43 The Challenges of Playing at the Sphere
Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/
Ari's Take Academy: https://aristakeacademy.com
Watch more discussions like this: https://bit.ly/3LavMpa
Connect with Ari’s Take:
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Connect with Will Runzel:
LinkedIn: https://www.linkedin.com/in/will-runzel-884456112
Instagram: https://www.instagram.com/willrunzel/
X: https://www.prodigyartists.com/
Edited and mixed by Ari Davids
Music by Brassroots District
Produced by the team at Ari’s Take
Hosted on Acast. See acast.com/privacy for more information.
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Moody Jones is an entrepreneurial entertainment executive and artist who thrives on creating new rules and executing unique concepts. Currently, he’s the GM of Dance at EMPIRE – an independent distribution company and record label pioneering the future generation of the music business.
This week, Ari is joined by GM of Dance at EMPIRE, Moody Jones, to discuss Empire's business model, the dance music industry, and the role of an executive in supporting artists. They discuss various aspects of the music industry, including consumer behavior on social media, the impact of UMG on artists, advice for aspiring producers and DJs, the importance of art in everything you do, discovering and signing new artists, release frequency, and what it means to make it in the new music business.
Chapters
00:00 Introduction and Overview of Empire
05:09 The Dance Division and the Dance Market
15:02 Measuring Success and Revenue Streams
23:02 Consumer Behavior on Social Media
26:00 Advice for Aspiring Producers and DJs
30:23 Building Relationships with Artists
37:38 Release Frequency and Removing Songs from DSPs
44:30 What It Means to Make It in the New Music Business
Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/
Ari's Take Academy: https://aristakeacademy.com
Watch more discussions like this: https://bit.ly/3LavMpa
Connect with Ari’s Take:
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Website: https://ariherstand.com
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Connect with Moody Jones:
LinkedIn: https://www.linkedin.com/in/moodyjones/
Instagram: https://www.instagram.com/moodyjones/
X: https://twitter.com/moodyjones
TikTok: https://www.tiktok.com/@moodyjones
Edited and mixed by Ari Davids
Music by Brassroots District
Produced by the team at Ari’s Take
Hosted on Acast. See acast.com/privacy for more information.
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A Los Angeles native and UCLA alumni, Michele Harrison commenced her career as a legal assistant at the Law Offices of Fischbach, Perlstein and Lieberman. Following gigs at Virgin Records and Hollywood Records, she spent 15 years at Ian Montone’s Monotone, Inc., working with the likes of Broken Bells, The Shins, Vampire Weekend, and Academy® Award winner Jamie Foxx. In 2018, she became Co-Head of Management at Friends At Work, managing Alanis Morissette and Raphael Saadiq. 2021 saw her join Range Music as a Partner, overseeing the careers of Healy, KaiGoinKrazy, Tkay Maidza, Justin Tranter, and UMI. With MPH Collective, she has now built a haven for artists, visionaries, and storytellers to shine without compromise.
In this interview, Ari and Michele discuss the role of autonomy and control in management, the impact of TikTok on artists' careers, and the changing landscape of record deals. She shares insights into the profitability of different venue sizes and the revenue streams from touring, including VIP experiences and merchandise sales. Michele also discusses the role of producers and the process of creating beat packs to pitch to artists and songwriters. She highlights the importance of getting in the room with other producers and songwriters to create music.
Chapters
00:00 Introduction and Background of MPH Collective
03:06 The Impact of TikTok and Challenges in the Music Industry
06:53 The Shifting Landscape of Record Deals
11:52 The Importance of Authenticity in Social Media
30:26 Building a Collaborative Team
35:15 The Importance of Booking Agents and Touring
41:09 Profitability and Revenue Streams
46:09 The Role of Producers
57:01 The Goal in the New Music Business
Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/
Ari's Take Academy: https://aristakeacademy.com
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Connect with Michele Harrison:
Linkedin: https://www.linkedin.com/in/michele-harrison-88315a18/
Instagram: https://www.instagram.com/mphcollective/
Edited and mixed by Ari Davids
Music by Brassroots District
Produced by the team at Ari’s Take
Hosted on Acast. See acast.com/privacy for more information.
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Enrollment closes soon for Ari's Take Academy! Save 10% with code NMB and enroll: https://aristakeacademy.com/
Glenn McDonald was Spotify’s data alchemist and the creator of the music exploration site Every Noise at Once. He writes things for people about how humanity and technology co-exist, and things for computers about how to cope with not being human. He wrote a weekly music review column called The War Against Silence for ten years, tabulated the Village Voice’s Pazz & Jop music critics’ poll for several years, and was part of the music-intelligence start-up The Echo Nest, which was eventually acquired by Spotify.
He believes that music is the thing humans do best, and that bringing all the world’s music together online is one of the greatest cultural achievements of his lifetime. His book explaining why is being published by Canbury Press in 2024.
This week, Ari and Glenn McDonald discuss his role as a data alchemist and his work on the Every Noise at Once genre map. McDonald shares insights into the creation and maintenance of the Every Noise genre map, which categorizes over 6,000 genres and subgenres. He also discusses the evolution of Spotify playlists, from editorial to personalized, and the impact of algorithmic programming. They explore the impact of algorithmic recommendations on artists and fans, as well as the challenges of detecting fraud and bot attacks.
Chapters
00:00 Introduction and Background
08:30 Creating the Every Noise Genre Map
19:54 Personalized Playlists and Algorithmic Programming
32:25 Fans Also Like and its Evolution
37:06 The Challenges of Algorithmic Recommendations
41:30 The Limitations of Detecting Fraud
47:56 The Mystery of Sudden Streaming Spikes
01:00:19 Glenn McDonald's Book and Future Plans
Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/
Ari's Take Academy: https://aristakeacademy.com
Watch more discussions like this: https://bit.ly/3LavMpa
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Connect with Glenn McDonald :
Every Noise: everynoise.com
Furia: furia.com
X: https://twitter.com/glenn_mcdonald
LinkedIn: https://www.linkedin.com/in/glenn-mcdonald-ab3b36/
Edited and mixed by Ari Davids
Music by Brassroots District
Produced by the team at Ari’s Take
Hosted on Acast. See acast.com/privacy for more information.
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Enrollment closes soon for Ari's Take Academy! Save 10% with code NMB and enroll: https://aristakeacademy.com/
This week, Ari is joined by Benn Jordan, musician, youtuber and entrepreneur, to discuss the many challenges of the modern streaming focused music industry. They discuss the recent issue around artists getting their music removed from streaming services due to fraudulent streaming activity and the impact on artists’ careers. The conversation also touches on the recent zero tolerance policy of distributors. The conversation covers topics such as the financial challenges of being an independent musician, the future of sustaining a music career, the ethics of AI in music, creating ethical AI models, and the role of artists in shaping the future of music and AI.
Chapters
00:00 Introduction
05:35 Challenges of Streaming Platforms
11:10 The Problem with Subsidized Streaming
15:26 The Success Story of Independent Artists
22:43 Introduction to VoiceSwap
36:21 The financial challenges of being an independent musician
44:02 The future of sustaining a music career
49:43 The ethics of AI in music
01:00:02 The role of artists in shaping the future of music and AI
01:01:52 Defining success in the new music business
Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/
Ari's Take Academy: https://aristakeacademy.com
Watch more discussions like this: https://bit.ly/3LavMpa
Connect with Ari’s Take:
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Connect with Benn Jordan:
Youtube: https://www.youtube.com/@BennJordan
Instagram: https://www.instagram.com/bennjordan/
X: https://twitter.com/bennjordan
Edited and mixed by Ari Davids
Music by Brassroots District
Produced by the team at Ari’s Take
Hosted on Acast. See acast.com/privacy for more information.
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Dana Nielsen is a Grammy-nominated mixer, engineer, producer, and multi-instrumentalist known for his work with SZA, Rihanna, Adele, Post Malone, The Smashing Pumpkins, Neil Young, Justin Timberlake, Weezer, The Avett Brothers, Bob Dylan, and Kanye West. A frequent collaborator with legendary producer, Rick Rubin, Nielsen has amassed credits that run the stylistic gamut from Neil Diamond to Slayer and just about everything in between.
In this episode, Ari and ATA student Dana Nielsen, a Grammy-nominated mixing and engineering master, discuss his home studio setup, career, and superstar collaborations. He shares insights into his career journey, from starting out in Chicago to working with legendary artists and producers like Rick Rubin, Bob Dylan, and SZA. Dana emphasizes the importance of networking and seizing opportunities to advance in the music industry, highlighting the freelance nature of the entertainment industry and the importance of developing relationships in a transactional environment. Finally, Dana provides insights into the business side of engineering in the music industry, discussing the various roles and rates in the recording studio.
Chapters
00:00 Introduction and Gear Setup
14:38 Early Career and Networking
27:26 Putting Yourself Out There
29:32 Meeting Rick Rubin
32:12 Learning from John Hanlon
33:11 Working with Rick Rubin
40:26 Working on Neil Diamond's Album
45:14 Understanding the Role of a Second Engineer
50:44 The Business of Engineering in the Music Industry
01:09:26 Making It in the New Music Business
Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/
Ari's Take Academy: https://aristakeacademy.com
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Website: https://www.mixprotege.com
Instagram: https://www.instagram.com/danafrio
TikTok: https://www.tiktok.com/@danaproducer
YouTube: https://www.youtube.com/@danaproducer
Twitter: https://twitter.com/TheDanaNielsen
LinkedIn: https://www.linkedin.com/in/danaproducer/
Edited and mixed by Ari Davids-Ergas
Music by Brassroots District
Produced by the team at Ari’s Take
Hosted on Acast. See acast.com/privacy for more information.
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Brittany Douziech is a film and TV music supervisor with 20 years of industry experience. She has a knack for supervising projects that become festival darlings including the feature film, The Long Game, which won the SXSW Audience Narrative Award in 2023; and the documentary, Body Parts, which premiered at the 2022 Tribeca and AFI Film Festivals. Additionally, Brittany has worked alongside veteran music supervisors Frankie Pine and Joe Rudge on a variety of TV projects, including Netflix’s From Scratch, Hulu’s Life & Beth, Amazon’s A League of Their Own and Daisy Jones & the Six, which was Emmy-nominated for Outstanding Music Supervision.
In this episode, Ari and Brittany discuss the process of sync licensing and music supervision for TV shows. They discuss the role of a music supervisor and the creation of a sonic palette. Brittany explains the collaboration between music supervisors, directors, and editors, as well as the budgeting process for music licensing. She also shares insights into the trends in music placement and the negotiation of fees for indie artists.
00:00 Introduction and Overview
09:29 Trends in Music Placement
10:08 Choosing Music for TV Shows
13:19 Timeline and Process for Music Supervision
21:19 Negotiating Fees for Indie Artists
26:17 Challenges of Clearing Music for TV Shows
34:18 Advice for Artists Wanting to Get Music Synced
41:00 Payment for Synced Songs
44:00 Breaking into the Music Supervision Industry
48:47 What It Means to 'Make It' in the New Music Business
Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/
Ari's Take Academy: https://aristakeacademy.com
Connect with Ari’s Take:
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Connect with Brittany:
Website: https://www.brittanydouziech.com/
Instagram: https://www.instagram.com/brittanydouziech/
LinkedIn: https://www.linkedin.com/in/brittanydouziech/
IMDB: https://www.imdb.com/name/nm5987667/
Edited and mixed by Ari Davids-Ergas
Music by Brassroots District
Produced by the team at Ari’s Take
Hosted on Acast. See acast.com/privacy for more information.
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Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com
TheFatRat is known to be the world's most influential Gaming Music artist. His music ranges from euphoric progressive house to trap and melodic glitch-hop, with a heavy influence of video game music. The artist’s forward-thinking approach to lift copyright restrictions on his music has led to him having been featured in 30+ million videos from a range of different content creators-collectively accounting for over 29 billion views on YouTube.
Over the years he has become one of the most top-charting acts in dance music, having had multiple singles remain in the iTunes Top 50 for over 3 years straight. He has had his music sync-to-screen for advertising giants including Coca-Cola and popular video games like the top-grossing Dota 2, Rocket League, Rolling Sky and Game For Peace and he has planted himself as the go-to-artist for Esports brands like ESL and Dreamhack.
00:00 - Welcome
00:57 - Ari’s intro
04:19 - TheFatRat’s journey from music producer to viral sensation
10:03 - TheFatRat’s experience with remixing major artists
18:39 - Growing streaming numbers through others’ YouTube videos
24:34 - Monetizing music on YouTube
31:29 - Promoting music on YouTube and social media
41:40 - Picking the right distribution platform for you
52:24 - Dealing with royalties and how TheFatRat manages his career
Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/
Ari's Take Academy: https://aristakeacademy.com
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Connect with :
Instagram: https://www.instagram.com/thefatratofficial/
Threads: https://threads.net/thefatratofficial
X: https://twitter.com/thisisthefatrat?lang=en
TikTok: https://www.tiktok.com/@thefatrat
Edited and mixed by Mikey Evans
Music by Brassroots District
Produced by the team at Ari’s Take
Hosted on Acast. See acast.com/privacy for more information.
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Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com
Jamie Dee Hart is a music rights management advocate who’s passionate about giving back and educating creators at all levels of their career. She’s the Founder & CEO of Hart & Songs, an artist and rights management firm ensuring independent artists, producers, and songwriters properly register songs and effectively collect their royalties.
Jamie also manages Ryan Nealon, an LA-based pop singer-songwriter with a growing audience across TikTok and Instagram from several viral moments, as well as chill electronic producer Koresma who has over 100 million streams across all DSPs. Her past projects have encompassed a broad range of activities, from producing a live concert at Madison Square Garden for a Latin GRAMMY-nominated album to providing social media strategy guidance to breakout Clubhouse star Axel Mansoor during the app's explosive growth which was featured in the New York Times and Wall Street Journal. Jamie also received her Masters Degree in Music Entrepreneurial Studies from Azusa Pacific University and continually helps foster the next generation of young executives.
00:00 - Welcome
00:47 - Ari’s Intro
04:48 - Jamie Dee Hart and music rights management
06:52 - Copyrighting your music and making money from Youtube
20:44 - The publishing side on royalties
26:16 - Using a CMS to collect Youtube royalty money vs. a distributor
32:05 - Collecting money on other platforms
39:47 - UMG removing tracks from TikTok
51:36 - Jamie’s thoughts on building an artist’s career as an artist manager
01:05:09 - What does it mean to Jamie to make it in the New Music Business?
Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/
Ari's Take Academy: https://aristakeacademy.com
Watch more discussions like this: https://bit.ly/3LavMpa
Connect with Ari’s Take:
Website: https://aristake.com
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Connect with Ari Herstand:
Website: https://ariherstand.com
Instagram: https://instagram.com/ariherstand
X: https://twitter.com/ariherstand
YouTube: https://youtube.com/ariherstand
Connect with Jamie Dee Hart:
Hart and Songs: https://www.hartandsongs.com/
Instagram: https://www.instagram.com/jamiedeehart/
Threads: https://www.threads.net/@jamiedeehart
LinkedIn: https://www.linkedin.com/in/jamiedhart/
Edited and mixed by Mikey Evans
Music by Brassroots District
Produced by the team at Ari’s Take
Hosted on Acast. See acast.com/privacy for more information.
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Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com
JJ Cassiere is the co-founder of 33 & West, an independent talent agency that specializes in the representation of established and emerging musicians, comedians, and film & television entertainment professionals. Utilizing his 20+ years of experience, Cassiere oversees the diverse Music Touring Department alongside his partners, and leads the agency’s Comedy Department, where he has worked closely with well-known, established headliners, while also nurturing emerging talent from the screen to the stage, transforming them into headlining sensations with robust ticket sales, selling out all types of venues around the globe.
00:00 - Welcome
04:44 - JJ Cassiere and how he started 33 & West
12:16 - The roots of 33 & West from the Florida punk metal scene
17:14 - When it comes to representation, what do you look for in a new artist?
21:15 - How important is ticket history when finding representation, and what is your approach with developing a new artist?
29:22 - Support tours and tour buy-ons
39:28 - JJ’s philosophy of picking up the phone
45:46 - How do you set up tours for guarantees vs door splits?
55:04 - Merch splits at venues
Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/
Ari's Take Academy: https://aristakeacademy.com
Watch more discussions like this: https://bit.ly/3LavMpa
Connect with Ari’s Take:
Website: https://aristake.com
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YouTube: https://www.youtube.com/user/aristake1
Connect with Ari Herstand:
Website: https://ariherstand.com
Instagram: https://instagram.com/ariherstand
X: https://twitter.com/ariherstand
YouTube: https://youtube.com/ariherstand
Connect with JJ Cassiere:
Website: https://www.33andwest.com/
Instagram: https://www.instagram.com/jjcassiere/
X: https://twitter.com/JJCassiere
LinkedIn: https://www.linkedin.com/in/jj-cassiere-230036a9/
Edited and mixed by Mikey Evans
Music by Brassroots District
Produced by the team at Ari’s Take
Hosted on Acast. See acast.com/privacy for more information.
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Oleg Stavitsky is co-founder and CEO of Endel, a sound wellness company that utilizes generative AI and science-backed research.
00:00 - Welcome
05:40 - Using AI soundscapes for wellness
11:36 - AI-generated music and its impact on the industry
20:57 - AI-generated music and royalties
30:05 - Universal and Warner embracing functional music
35:08 - How are royalty deals structured with collaborations?
41:30 - AI as a tool in music creation
46:18 - Does AI-generated music deserve royalties?
53:40 - The new frontier of AI-generated music
Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/
Ari's Take Academy: https://aristakeacademy.com
Watch more discussions like this: https://bit.ly/3LavMpa
Connect with Ari’s Take:
Website: https://aristake.com
Instagram: https://www.instagram.com/aristake_
TikTok: https://www.tiktok.com/@aris.take
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Threads: https://www.threads.net/@aristake_
YouTube: https://www.youtube.com/user/aristake1
Connect with Ari Herstand:
Website: https://ariherstand.com
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X: https://twitter.com/ariherstand
YouTube: https://youtube.com/ariherstand
Connect with Oleg Stavitsky:
Website: https://endel.io/
X: https://twitter.com/stvtsk?lang=en
LinkedIn: https://www.linkedin.com/in/oleg-stavitsky-a6159775/
Edited and mixed by Mikey Evans
Music by Brassroots District
Produced by the team at Ari’s Take
Hosted on Acast. See acast.com/privacy for more information.
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Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com
Named one of Business Insider's "Power Players Using TikTok to Shape Music", Suzy Yoder launched YO SUZY in 2022 after serving as Head of Digital Marketing at Elektra Music Group. While leading a major label team, Suzy watched the social media landscape shift to reward artists and brands for compelling short-form vertical content. However, many teams are unable to keep up with the demand for consistent content, and cannot keep up with how quickly trends shift. Her company, YO SUZY, stands apart in its deep understanding of the power of short-form video platforms, the mechanics of how they work, and the reason music & brand teams have been hesitant to embrace them.
00:00 - Welcome
07:43 - What has shifted in the music marketing landscape recently?
12:22 - TikTok music marketing for emerging artists
24:44 - Choosing the right parts of your song
31:26 - Where do you put your energy into marketing a new song?
40:57 - The burnout factor in a TikTok-driven music industry
50:11 - How do you determine success on the platform?
Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/
Ari's Take Academy: https://aristakeacademy.com
Watch more discussions like this: https://bit.ly/3LavMpa
Connect with Ari’s Take:
Website: https://aristake.com
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Connect with Ari Herstand:
Website: https://ariherstand.com
Instagram: https://instagram.com/ariherstand
X: https://twitter.com/ariherstand
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Connect with Suzy:
Website: https://www.yosuzy.com/
Instagram: https://www.instagram.com/yosuzy/?hl=en
LinkedIn: https://www.linkedin.com/in/suzanneyoder
TikTok: https://www.tiktok.com/@suzyyoder?lang=en
Edited and mixed by Mikey Evans
Music by Brassroots District
Produced by the team at Ari’s Take
Hosted on Acast. See acast.com/privacy for more information.
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Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com
00:00 - Welcome
04:28 - Dr. Clips’ story in vertical content
13:45 - Actionable steps for creating vertical content
20:45 - Artists starting from square zero in vertical content
27:02 - Content shoots vs. video shoots
32:52 - What is working on TikTok for musicians
40:21 - Dance trends, using fan feedback for fresh creative
44:45 - Advice for artists who don’t want to create video content
Evan Blum is a director specializing in creating large batches of short form vertical content for musicians. He has worked with Demi Lovato, Flyana Boss, Tori Kelly, The Chainsmokers, Lay Bankz, Neoni, Bry , Sadie Jean, Lawrence, Braden Bales and more.
Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/
Ari's Take Academy: https://aristakeacademy.com
Watch more discussions like this: https://bit.ly/3LavMpa
Connect with Ari’s Take:
Website: https://aristake.com
Instagram: https://www.instagram.com/aristake_
TikTok: https://www.tiktok.com/@aris.take
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Threads: https://www.threads.net/@aristake_
YouTube: https://www.youtube.com/user/aristake1
Connect with Ari Herstand:
Website: https://ariherstand.com
Instagram: https://instagram.com/ariherstand
X: https://twitter.com/ariherstand
YouTube: https://youtube.com/ariherstand
Connect with Evan Blum:
Instagram: https://www.instagram.com/evanblummadeit/
TikTok: https://www.tiktok.com/@evanblummadeit
Edited and mixed by Mikey Evans
Music by Brassroots District
Produced by the team at Ari’s Take
Hosted on Acast. See acast.com/privacy for more information.
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Read the full article on Variety: https://aristake.io/spotify-variety
This week, Ari Herstand discusses his recent article on Variety entitled Why Spotify’s New Payment Model Falls Short For Emerging Artists.
Articles mentioned:
Spotify’s article (Modernizing Our Royalty System to Drive an Additional $1 Billion toward Emerging and Professional Artists): https://artists.spotify.com/blog/modernizing-our-royalty-system
Streaming Fraud is More Serious (and Inventive) than you Think, with Andrew Batey and Morgan Hayduk of Beatdapp: https://aristake.com/andrew-batey-morgan-hayduk/
Building a Fan Economy with Fan Powered Royalties from MiDiA Research: https://aristake.io/MiDiA-fan-powered-royalties
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Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com
Subscribe to The New Music Business: https://aristake.com/nmb
Ari's Take Academy: https://aristakeacademy.com
Watch more discussions like this: https://bit.ly/3LavMpa
Connect with Ari’s Take:
Website: https://aristake.com
Instagram: https://www.instagram.com/aristake_
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YouTube: https://www.youtube.com/user/aristake1
Connect with Ari Herstand:
Website: https://ariherstand.com
Instagram: https://instagram.com/ariherstand
X: https://twitter.com/ariherstand
YouTube: https://youtube.com/ariherstand
Edited and mixed by Mikey Evans
Music by Brassroots District
Produced by the team at Ari’s Take
Hosted on Acast. See acast.com/privacy for more information.
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Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com
Learn more about Brooklyn Bowl Nashville: https://www.brooklynbowl.com/nashville
Sara Barnett serves as General Manager of Brooklyn Bowl Nashville. A Nashville native who has been soaking up the local music scene since she was sixteen, Sara has a passion for hospitality and music. She brings her prior experience as the General Manager at Butchertown Hall and as the Assistant General Manager at ACME Feed & Seed for four years to her work at Brooklyn Bowl Nashville.
Since opening its doors, the venue has hosted shows from top artists including Elvis Costello & Billy Gibbons, Phil Lesh, Leon Bridges, Lainey Wilson, Baby Keem and more, has been praised by the New York Times and was named “Best New Concert Venue” at the 2022 Pollstar Awards. With shows of all genres from country to rock to rap and more, as well as special events and benefit concerts, Brooklyn Bowl has one of the most eclectic lineups across Nashville’s saturated live music scene.
00:00 - Welcome
03:51 - Welcome Sara Barnett, Sara’s experience in Nashville, Brooklyn Bowl’s place in Nashville’s scene
13:20 - LiveNation’s involvement with Brooklyn Bowl
17:50 - Taking fees from artists’ merch sales, revenue sharing, more on ticketing fees
25:50 - The venue itself and its many activities
29:20 - Talent buying at the Brooklyn Bowl
31:00 - Showcases, how Brooklyn Bowl serves artists in the local Nashville scene
Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/
Ari's Take Academy: https://aristakeacademy.com
Watch more discussions like this: https://bit.ly/3LavMpa
Connect with Ari’s Take:
Website: https://aristake.com
Instagram: https://www.instagram.com/aristake_
TikTok: https://www.tiktok.com/@aris.take
X: https://twitter.com/ArisTake
Threads: https://www.threads.net/@aristake_
YouTube: https://www.youtube.com/user/aristake1
Connect with Ari Herstand:
Website: https://ariherstand.com
Instagram: https://instagram.com/ariherstand
X: https://twitter.com/ariherstand
YouTube: https://youtube.com/ariherstand
Connect with Sara Barnett:
Website: https://www.brooklynbowl.com/nashville
Instagram: https://www.instagram.com/bbowlnashville/
X: https://twitter.com/bbowlnashville
Facebook: https://www.facebook.com/BrooklynBowlNashville
LinkedIn: https://www.linkedin.com/in/sara-barnett-1129b729b/
Edited and mixed by Mikey Evans
Music by Brassroots District
Produced by the team at Ari’s Take
Hosted on Acast. See acast.com/privacy for more information.
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